Nordstrom company. Legendary service Nordstrom. Background information on Nordstrom

It is generally accepted that advertising is the engine of commerce. Probably, the American company Nordstrom, which owns a network of more than 200 large clothing and footwear stores in the United States, could argue with this statement. For her, the engine of trade is service. The company collects and treasures stories about its employees who have done something extraordinary to delight the consumer. Moreover, many regular Nordstrom customers can recall more than one or two times when they were pleasantly surprised by the level of service in these stores. Service is central to Nordstrom's corporate culture. The buyer should be satisfied, then he will come to the store again, and then he will do it again and again. Therefore, as the company rightly believes, a good reputation, backed up by constant daily actions, moves the trade better than any advertisement.

Pure gold

Probably, many of us read Jack London's exciting stories about the gold rush in Alaska as children. But, probably, few people asked the question: what will happen next when the heroes, having become rich in gold mines, return to civilization? Thirty-year-old Swedish immigrant John (Johan) Nordstrom, who earned $ 13 thousand on the Klondike (a very substantial sum at that time), answered this question simply. Returning in 1901 to Seattle, from which he left for Alaska four years ago, he married and, together with his companion and compatriot Karl Wallin, with whom he became friends in the North, opened a small shoe store.

The business was going well, since footwear was a hot commodity at all times, and Nordstrom and Wallin traded in quality products and sought not so much to make money on customers as to serve them with quality. The company gradually expanded, at the end of the 20s of the twentieth century the second generation of the Nordstrom family came to manage it, and in 1971 - the third. The number of stores increased, in 1963 the company, having acquired the Best Apparel store in Seattle, added women's and then men's clothing to its range. And by the early 1980s, Nordstrom, with more than 30 stores in six US states, had grown to become the third largest specialty retailer in the then fragmented US retail market. Only the Saks Fifth Avenue and Lord & Taylor chains were larger than it.

The period of the 1980s was a watershed for the American ready-to-wear trade. From the multitude of small firms that owned at best a dozen or so stores, several large nationwide retail groups grew up. And the fact that Nordstrom did not get lost against the general background and, even practically not participating in the consolidation processes, strengthened its position in the American market, was primarily due to the smart and thoughtful policy of its management.

Firstly, this company for almost its entire history was under the control of its founder John Nordstrom and his descendants (the children of the second co-founder of the company, Karl Walin, did not show interest in the family business and sold their shares to Nordstroms). Today, for example, Nordstrom's policy is governed by five brothers and cousins, who occupy a number of senior positions in it, although they own about 25% of the shares.

Family management means first ... To view the entire article, you must

Nordstrom is listed on the NYSE (New York Stock Exchange) under the ticker JWN and quoted in US dollars. Nordstrom is headquartered in Seattle, Washington, United States of America.

Show content

Hide article content

Background information on Nordstrom

Nordstrom is is an American corporation that carries out international retail activities, sells a variety of goods, is present in North America, and also has its own online stores. The name of this organization comes from the surname of its founder John Nordstrom.

Nordstrom services

Nordstrom Corp. retails a variety of home improvement products, as well as men's and women's clothing, cosmetics and jewelry. Nordstrom has an international chain of stores located in various countries in North America. Also, customer service is carried out through its Internet sites, services and applications.

Financial indicators and characteristics of the structure of the Nordstrom corporation

Today Nordstrom is a large US trading holding with a large number of retail stores specializing in a variety of goods. Now the Nordstrom corporation employs about 70 thousand people. The company's assets have an approximate cash equivalent of $ 10 billion, and its annual profit is approximately $ 600 million.

History of the origin and development of the Nordstrom company

The Nordstrom company was founded by an American businessman of Swedish origin John Nordstrom in 1901, when he opened his first shoe store in Seattle, Washington. Over the ensuing decades, the retail business of Nordstrom grew rapidly both in the United States and abroad in other North American countries, before transforming itself into one of the leading sellers of fashion, cosmetics and furniture in North America.

Nordstrom does not allow users with some IPs on the site, mostly Russian ones. To access use]]> ZenMate Security & Privacy VPN]]> when using Chrome or.

A bit of history

Nordstrom is a brand with a long history. It was founded at the turn of the 19th and 20th centuries in Seattle by Mr. John Nordstrom, a Scandinavian immigrant who gave the brand a special touch of northern romance. Initially, "Nord" was conceived as a shoe store, however, as is usually the case, it has grown into something much larger. At the moment, Nordstrom com is not only one large online store, but also a whole network of traditional outlets, of which, no less than 231 pieces.

At its core, Nordstrom is an online store of contrasts. On this large Internet site seemingly incompatible things coexist - expensive brands, one dress from the collection of which can cost from three to four thousand dollars, as well as simple high-quality things available to ordinary customers:

If we talk about the assortment of the Nordstrom online store and the official website, then it is almost equally wide for women and men, and for children and adolescents. Of all its diversity, first of all, it is worth highlighting clothes - there are a lot of them on the site, moreover, both of our own production and of other brands. Also, there are special sections in which you can find exclusively designer items, clothes of extra large or extra small size, as well as clothes for a wedding:

The next important specialized department of the Nordstrom store is women's cosmetics. And if on some sites, cosmetics are presented only insofar as, here it is given really a lot of space. Perhaps it was the huge selection of cosmetics that made the Nordstrom online store extremely popular among the female part of our customers:

And the last business card of Nordstrom is a variety of accessories: bags, belts, ties and other nice little things:

By the way, the dedicated department of discounts - Sale - is also available on the site. Usually, you cannot find bargain prices here, however, looking through offers, no eyes, no, but clings to interesting options.

But what Nordstrom is really worth praising for is its convenient structure - any item can be found here in a couple of minutes - all products are divided into certain convenient categories. Therefore, during the first acquaintance, it may even seem that it is much smaller than it actually is, and all this is due to the fact that the buyer does not have to rush from one end of the site to the other.

Shipping and payment

Another feature of Nordstrom store is free shipping. Most of these sites deliver goods for free if the order amount exceeds a certain amount. Nordstrom has no restrictions - standard shipping within 5 days is free with any purchase.

If you don't want to wait so long, choose other options:

Two-day shipping costs $ 15
Next business day delivery - $ 25
Delivery on a weekend or a holiday - 35 $

In addition, the store gives you the opportunity to return the ordered product. If suddenly, during our check, it turns out that in life the ordered item does not look the way you would like, or if you simply change your mind, the goods can be returned to the store with full compensation of money. In general, when it comes to delivery, here Nordstrom really cares about its customers, preventing their slightest inconvenience.

Payment

Nordstrom accepts Russian cards without any problems.

To get started, you go through the standard registration process:

Then add your Qwintry address:

And billing address:

Ready! You can start shopping.

The last thing I want to add is that there is an interesting withdrawal system in the Nordstrom online store. Despite the fact that Delaware - the state in which we are located - does not levy taxes on clothes and shoes, upon purchase, the money on your card will still be authorized with them. However, with actual withdrawing money, you will not have to pay extra.

Summing up, we can say that Nordstrom is a convenient, interesting and practical site, so you should always keep it in mind!

Nordstrom is a word well known to fashionistas from all over the world. This American retailer offers the latest collections from the world's most popular brands.

Nordstrom assortment

Description of Nordstrom online store

The Nordstrom chain of stores can be safely called legendary - its popularity is so wide in the United States, as well as abroad. And it all started very modestly - just with a small shoe store, opened in 1901 in Seattle. Now Nordstrom - it is more than a hundred stores throughout America, an extensive discount network Nordstrom Racks and online shopping through the site shop.nordstrom.com, created in 2000 at the request of numerous clients of the company. For several years now, Nordstrom has confidently held the first place in all popularity ratings, easily overcoming the difficulties of competition in the current market. The reason for this success lies in the highest level of service and in such an attentive attitude towards customers that to call it "quivering" is by no means an exaggeration. This is especially noticeable in "real" trading floors, where each visitor is greeted as a dear guest, and sales assistants keep special notebooks, where they enter information about the desires and preferences of customers.

The site of the store is also distinguished by numerous details that speak of the desire of the creators to provide maximum convenience for visitors when browsing catalogs, choosing a product and placing an order. Convenient drop-down menu, clear and aesthetic product photos, and most importantly - the ability to sort products by size, price and brand. The latter is especially important, because the site contains branded products of such a huge number of well-known brands that it is even difficult to count them - a complete list will take more than one page. Nordstrom is one of the fashion department stores. Here you can choose clothes and shoes for all occasions, for all family members, including expectant mothers and newborns. In addition, the store offers underwear, bags, numerous accessories, jewelry, perfumes and cosmetics - all in the widest range. In total, shop.nordstrom.com has more than three hundred thousand items of various goods. This is the largest hypermarket you can find on the Internet today.

The main advantage of Nordstrom, perhaps, can be called the fact that everyone can make purchases in it, regardless of status, taste preferences and financial situation. Affordable inexpensive models of clothing and footwear are side by side with designer collections from romantic Valentino, impeccable Versace, harmonious Burberry, “extreme genius” Roberto Cavalli and other no less famous names in the world of haute couture.

All casual clothes and footwear offered at Nordstrom are of high quality and stylish looks. The same can be said about accessories - belts, bags and glasses "for every day" look fashionable and modern, regardless of their cost. As for evening dresses and additions to them, the choice of the models you like will be extremely difficult due to their abundance - stunning outfits for special occasions, made of the most spectacular materials, are simply eye-catching. It is almost impossible to choose one thing here - you will definitely want more.

In a special section SPECIAL SIZES on the site, there are models of clothes of non-standard sizes - for petite women, for women of luxurious forms, for teenage girls. Here is also the Maternity catalog - stylish clothes, lingerie and cosmetics for pregnant women. While waiting for the baby, despite the strong changes in the figure, every woman wants to look attractive, but choosing the right clothes is usually very difficult. The Nordstrom online store will help completely solve this problem - there is a huge selection of fashionable, comfortable and modern models for expectant mothers: jeans, trousers and skirts, blouses and pullovers, suits and dresses.

In the Sale section, products are highlighted for which a discount is provided, sometimes reaching 70%. The store is also known for its high-profile sales, which sometimes offer chic pieces from Dolce & Gabbana, Hugo Boss or Blumarine at incredibly low prices.

Manufacturer country

The store is multi-brand, offering goods from manufacturers from all over the world.

Delivery

USA, Canada, some EU countries.

How to buy

Since the Nordstrom.com online store accepts international payment cards for payment, you can independently place and pay for the order by sending it to the address of the forwarding company.

IMPORTANT: When placing an order, in the Billing Address field, you indicate your data corresponding to the used payment card. In the Shipping Address field, enter the data provided by the forwarder.

Contact the services of an intermediary company that will deal with the procedure for purchasing goods from start to finish.

Support

Nordstrom provides a great variety of options for contacting customer support: this is a "live chat" where you can get advice, both on general questions and on style, models, etc., e-mail and a traditional phone call. Contacts are available on the website of the online store.

Purchase returns

You can return the purchased goods to the store by mail within 30 days from the date of purchase. Details on the site.

IMPORTANT: Restriction on sending goods from the Russian Federation to the USA, at the moment - no more than 500 gr. in one shipment.

Rebate services and Nordstrom.com

Get the opportunity to save some money at Nordstrom, because this store cooperates with cashback services. Currently Mr. Rebates.com returns - 5%, and

One of the leading companies with an extensive network of retail stores throughout America. Today there are more than 200 stores in almost 30 states.

The company's first store appeared in Seattle in 1901 and initially sold only footwear. Half a century later, in the 60s of the last century, the store expanded its range and began to sell women's clothing. Then the assortment was replenished with men's and women's clothing, accessories and household goods.

The assortment of the store is diverse and is aimed at customers with different income levels. Among the goods sold there are both first-line brands and things at affordable prices.

Country: USA. The goods sold in the store can be manufactured in different countries, but in any case, all the items presented are of high quality, defects and counterfeits are excluded.

Payment by Russian cards: possible. Any bank cards of international payment systems (Visa, MasterCard, AE) are accepted for payment.

Payment via PayPal: no.

Direct delivery to Russia: no. For purchases in the store, you will have to use the services of an intermediary or a forwarding company, which will provide its address in America and send the order to Russia.

Cost and delivery time in the USA: delivery is free within 3-5 working days.

Tax: at checkout, 6.7% tax will be included in the price. After the order is shipped, upon delivery to tax-free states, the cost of the tax on clothes and shoes will be deducted from the cost of the order and the actual write-off of the money will take place without tax. Bags and other accessories may be subject to tax.

Registration is required only for the first order, then the saved account data will be used. Registration shouldn't be too difficult.

In field " First Name"you must indicate your name (of course - in Latin letters).

The next two fields are used to enter and confirm the password. Please note that this site is quite serious about security, therefore, the password must contain letters and numbers, while the case of letters ( UPPER and lower) are also taken into account.

In field " ZIP / Postal code"the index is entered from the delivery address, which will be presented by the intermediary or forwarder.

Next in the drop-down list " Gender"indicate your gender, put a tick if you want to subscribe to the newsletter, and click on the button" Create an Account"- registration is over! An account creation confirmation will be sent to the specified e-mail address. You can start shopping.

All products on the site are divided into categories:

goods for women
goods for men
goods for teens
goods for kids

Each of the sections, in turn, is divided into clothes, shoes, accessories, designer collections, etc. In the section for women, products for skin care, perfumes and cosmetics are separately highlighted, in the section for men - shaving products.

There is also a brand search.

A separate section presents sales, household goods and goods for various promotions.

For each product category, you can specify the selection criteria - by color, by price, by size, etc., specify a convenient product display format (order of product sorting, the number of products displayed on the page, etc.)

The store easily sends the purchased goods to the addresses of intermediaries and forwarding companies.

Let's consider the purchase procedure using an example.

Suppose you decide to buy a women's down jacket. You must specify the desired color and size, after which we add the product to the cart with the button " ADD TO SHOPPING BAG".

A window will appear in which the contents of the basket will be shown and it will be suggested to return to the further selection of goods (" Continue Shopping") or go to payment (" Begin Checkout").

After proceeding to checkout, you will again see the contents of your cart and the subtotal of the order value (excluding tax and delivery method).

From this window, you can also return to the search for additional products or go directly to payment.

When you go to payment, a window will appear in which you will be asked to register (if you have not done it before) or go to express payment, for which you will need to confirm your email address and password.

On the next page, you will need to enter the delivery address and bank card details.

If you have already made purchases, you will be prompted to use the saved delivery address (you can edit it) or enter a new address.

Filling out the address shouldn't be a problem either. It is necessary to indicate the name, surname, address, city, select a state from the list, indicate the postal code and phone number.

You can also use the saved bank card data, or enter new ones:

You will need to enter the billing address, type and number of the card.

Please note that when entering a billing address in the list of countries, you can select Russia, so in order to avoid problems with the store's security service, you must indicate your real billing address, by which the bank card was registered.

The CVV / CVC verification code is not remembered and is entered every time you make a purchase.

Also at this stage you can specify the method of delivery of the goods.

In chapter " Order Summary"the total cost of your order will be shown, taking into account the selected delivery method and including taxes.

As already noted, at this stage, tax is included in the order price for the entire cost of the ordered goods. And when paying for the goods, this amount will be blocked first from your card. However, then, if you bought clothes or shoes and the goods are sent to a tax-free state, after sending the goods, the amount WITHOUT tax will actually be written off, i.e. there will be a tax refund to your card. But keep in mind that the tax is not refundable on bags and other accessories.

After completing the order, click on the " SUBMIT ORDER". Everything, the order is made, congratulations on your purchase!

After placing an order, a confirmation will be sent to your mailbox.

The store does not provide additional information about sending the order, you can see the data about the shipment in your account.

Usually, the goods are sent on the 2-3rd day after placing the order.

The store offers several ways to deliver goods across America:

standard free shipping (takes about 5 days, depending on the address)
delivery within two working days costing 15 dollars
next business day shipping for $ 25
next day delivery, even if it is a day off, for 35 dollars.

It should be borne in mind that the order can be divided into several parcels, which will be sent at different times and with different track numbers.

If your order has not been sent yet, and for some reason you want to cancel your order, it is quite simple to do this. You must contact the support service at [email protected], indicate the order number you want to cancel and explain the reason for the cancellation. If the issue needs to be resolved urgently, you can also contact the online support (LiveHelp) and try to cancel the order with the help of a consultant.

It should be borne in mind that an order can only be canceled in its entirety; partial cancellation of an order is not made.

If the order is canceled, the bank of the store will return the money to your card within 3-4 working days, but the actual terms for crediting money to the account depend on your bank and can be up to 30 days.

They will send you the documents you need to return the goods.

It is necessary to send the returned goods through the FiftyOne service (in our country, its partner is FeDex).

It should be remembered that the store does not reimburse the costs of shipping the goods. So if a thing just doesn't fit in size, it's probably easier to try to sell it on the spot ...

It might be helpful to read: