Where should you start your business? Where to start your business from scratch. The big problem is where to get money for start-up capital

Hello, dear readers of the site! In this article we will tell you - how to open your own business from scratch, where to start your own business and what a novice entrepreneur without experience should pay attention to.

In our work, we often come across people who dream of becoming businessmen, but for some reason put off the implementation of this idea.

There are different excuses: some don’t know, others lack experience, and others lack knowledge on how to open their own business from scratch. And no one thinks about the perfect time will never come, and you can live your whole life postponing the fulfillment of your dreams until later.

For those who are aware of this and prefer to act rather than plan, we have written this article, where you will find detailed instructions on how to start your own business with comments and advice.


Read about how to open your own business from scratch and what is the best way to start your business with minimal investment for a novice entrepreneur in this article, which also provides step-by-step instructions and stages of starting a business

Before you start directly creating your business from scratch, understand your thoughts and desires so as not to make mistakes. Why do you need your business? How do you plan to start it? Think about it and write down all the answers on paper.

And now the test result.

To you not worth it open your own business if:

  • You need to earn a lot and quickly because you need to pay off debt to creditors;
  • You have a brilliant idea that is guaranteed to make you millions;
  • Now everyone is opening their own business, and you are no worse;
  • Tired of working for my uncle;
  • The wife nags that a real man should have his own business.

Such judgments indicate that you decided to open your own business under the influence of emotions and do not fully assess all the possible risks.

You are already a bit of an entrepreneur if:

  • You have a sought-after specialty and would like to further develop in this direction;
  • You have free money that you don’t mind paying for the experience. You understand that taking out a loan to open your first business is a risky undertaking;
  • You have a financial “safety cushion” or a stable source of income while your business develops and gains momentum;
  • You are ready to learn and practice new knowledge that is necessary to be a successful entrepreneur.

If you agree with these statements, it means that you already have a sufficient understanding of what business is and are ready to move on to the next steps.

To start a business competently, you need to know, first of all, the psychology of people, and only then – economics, marketing, management. And in order to practice psychology, you need, first of all, to clear away the garbage in your own head.

Here are the most common misconceptions:

  1. It is impossible to do business without connections in government agencies or acquaintances with “brothers”;
  2. If there are no connections with the mafia, then they can take the business away from the owner;
  3. In order to open your own business, you need a lot of money;
  4. There are people with a talent for entrepreneurship, and there are ordinary people who will not succeed;
  5. It is impossible to work the white way, all income will go to pay taxes;

There is only one recipe for dealing with fears - don't think about them and just do. After some time they will go away on their own.


Advice on how and where to start a business for a novice entrepreneur

2. How to open your own business from scratch: 4 tips on how to start your own business for a beginner 📑

There are a huge number of options for starting your own business. It happens to beginners to start developing a business not easy . Helps make the task easier advice from experienced entrepreneurs. The most important tips for beginners on how to build a business from scratch are presented below.

Tip 1. Develop a competent business plan

Drawing up a competent business plan is the most important step towards starting your own business. The success or failure of the event largely depends on its quality.

At its core, a business plan is a visual representation of the internal structure of the future enterprise. The purpose of compiling this document is not to embellish, but to realistically assess the strengths and weaknesses of the organization.

Traditionally, a business plan includes several sections:

  1. introductory;
  2. a list of goods and services that will form the basis of the business;
  3. choosing a marketing strategy and plan;
  4. description of production and work processes that reflect the movement of goods and services to customers;
  5. the financial analysis;
  6. description of potential risks;
  7. expected performance results.

If additional investment from outside is required, you should understand: no one will invest money in the development of activities without reading the business plan. That is why it is important to draw up this document with maximum objectivity. You can read more in detail in the article - "do it yourself", which provides step-by-step instructions and samples for downloading.

Tip 2. Study the competitors in the market

Is it possible to open your own business and achieve success without studying the market? The answer is unlikely. Of course, there are exceptions, but such a share of entrepreneurs can be counted on one hand.

To start your business from scratch, you will have to conduct a thorough analysis of competitors operating in the market. It is an important component of marketing research.

The purpose of marketing research is to assess the advantages and disadvantages of all major competitors already operating in the chosen niche and securing positions in it.

When assessing, it is also important to carefully study the following characteristics of the main market participants:

  • general development strategy;
  • range of goods and services offered;
  • price policy;
  • performance results in the short and long term.

When choosing personnel, do not forget that hired employees will perform most of the work functions. Therefore, the result of the business largely depends on how competent the employees are.

When choosing an employee, it is important to pay attention to the qualifications, experience, and level of professionalism of the applicants.

In addition, if an employee must communicate with clients, the level of communication skills and the ability to understand the desires of clients are of great importance.

When all the preparatory work is completed, the most desired moment comes. Many people think that this is the easiest stage.

But in fact, when starting a business, it is important to consider several parameters:

  1. It is important to choose the right date for starting your own business. If your business depends on the seasons, it is important to start it at the moment when sales begin to increase.
  2. At the very beginning, it is important to attract the attention of the maximum number of potential customers. Therefore, you will have to invest money in advertising, provide for various promotions and bonus programs.

By strictly following the tips presented above, you can start a business most effectively. Often it is a good start that helps a company become successful.

3. Where to start a business and not burn out - 10 simple rules for a beginning entrepreneur 📝

The basis for the emergence of fears are often stories when Friend, familiar or neighbor started his own business, and then went broke . People are designed to notice more negative events than positive ones, remember news programs. A person is more likely to associate himself with an acquaintance who went broke than with a neighbor who got rich. This is psychology again.

Your first experience in business can be either successful or not. But there are rules, the implementation of which will significantly reduce the likelihood of ruin.

Before starting your own business, you should adhere to the following rules:

  1. Under no circumstances should you take out a loan to start your own business. Use only savings that you don’t mind losing. It is strictly forbidden to use money that has been set aside for children’s education, treatment of a family member in case of illness, etc.
  2. Consider what you will do if the worst happens. What will you lose and what experience will you gain in return? Will you try to start again?
  3. Make a comprehensive list of your resources. What are you competent in? What is your starting capital? How much time are you willing to devote to your business? Do you have any useful contacts?
  4. Do not participate in “mega-profitable” business schemes. No project gives 1000% profit in the first month without investment. These types of offers are posted by scammers.
  5. Also, do not open your business according to a scheme that you do not fully understand. It may work and be effective, but there is a chance that you will run into sharp corners.
  6. The first business should be opened only in an area that you know well;
  7. Learn from experienced businessmen - read books, listen to lectures, attend trainings and seminars. The ideal option is if one of the masters can give you time for a personal conversation.
  8. Never act without a plan that is written down on paper. Formulate all actions clearly.
  9. Break complex tasks into simple ones and complete the fragments one by one. This is called "eating an elephant."
  10. Keep a positive attitude no matter what happens. We repeat once again that business is psychology.

4. Which business is more profitable to open - TOP 10 business options with minimal investment 💸

  1. chiropractors;
  2. dentistry;
  3. orthodontic services;
  4. highly specialized clinics;
  5. accounting services;
  6. assistance in tax calculations and preparation of declarations;
  7. microcrediting of organizations;
  8. trading (financial management);
  9. private audit services;
  10. legal practice.

One of the important advantages of these business areas is their demand even during the crisis . Moreover, microcredit , and financial management services have become especially relevant recently.

Another business that can be organized with a minimum of financial investment is Internet trading . Despite the relative simplicity of such a business, it can bring serious profits.

We also recommend reading the article - "", which describes in detail more than 45 ways to make money.
Stages of starting a business and obtaining official status

5. How to start your business from scratch - 4 stages of registering a company and obtaining official status 📌

To start running a business, it is important to register it correctly. In this case, there are several important steps, for which recommendations are given below.

STAGE 1. Choosing the organizational and legal form of the future company

It is important to choose the appropriate legal form (organizational form) of the company being created.

The following OPFs are most often used:

  1. IP (individual entrepreneur) – business organization of an individual that does not provide for registration of a legal entity. At its core, an individual entrepreneur is the most elementary general public fund, since entrepreneurship does not require maintaining accounting and tax records (KUDIR + annual report according to the simplified tax system). Carrying out activities as an individual entrepreneur is not much different from carrying out activities as a legal entity. An individual entrepreneur can even use the labor of hired workers.
  2. OOO (limited liability company) - OPF of a legal entity, most often used for small businesses. LLC is perfect for organizing a business several people . The authorized capital of such an organization is divided into several parts - shares. The founders are liable solely to the extent of their shares.
  3. JSC (joint stock company) – an organizational and legal form in which the authorized capital divided into shares . They can be purchased by both citizens and organizations. At the same time, the circle of those purchasing shares is strictly limited if the form of creation of the company is a closed joint-stock company. Anyone can buy a share in open joint-stock companies. Opening joint stock companies is a complex procedure, as it requires state registration of the issue of shares.

Practice has proven: the best form for creating a small business is IP or OOO. Even the most popular organizations were not immediately created as joint-stock companies. This is due to the fact that this organizational and legal form involves significant costs for the services of the registrar, as well as holding meetings of shareholders every year.

If you do not comply with the law, the Central Bank may impose a fine on the JSC in the amount of half a million rubles. To prevent this situation, you will have to hire a professional lawyer.

STAGE 2. Choosing the optimal tax regime

Today in Russia there is 5 tax systems . Each of them has its own characteristics that make them optimal for a specific activity. This is why it is very important to choose the appropriate tax regime. All 5 systems are briefly described below.

1. General taxation system

OSN implies maintaining accounting records in full.

In this case, you will have to pay all general taxes, including:

  • income tax;
  • property tax;
  • other.

By default, DOS is installed for any created business. Such a regime alone turns out to be unprofitable for novice businessmen. To switch to another tax system, you must submit a corresponding application to the Federal Tax Service.

2. Simplified taxation system

The simplified tax system is the most common and comfortable taxation regime, which is perfect for the business being created. With this system, only one tax must be paid quarterly. Declarations must be submitted once every twelve months.

There are two options for paying tax on the simplified tax system:

  1. up to 6% is transferred from the amount of income;
  2. or 5-15% is paid from the difference between income and expenses.

In addition, this option will have to be chosen if it is not possible to document expenses. Without the appropriate documents, the tax office will not accept the expense portion as credit.

Also, an individual entrepreneur must pay fixed contributions (otherwise, individual entrepreneur payments “for himself”). Fixed payments (pension and health insurance) are established annually and are mandatory for all registered individual entrepreneurs. If your income exceeds RUB 300,000. per year, then the individual entrepreneur pays an additional contribution - 1% of the amount. (For example, income 1000000-300000=700000 rubles, 1% of 700 thousand rubles (i.e. 7 thousand) must be paid to the Federal Tax Service)

3. Unified agricultural tax

Unified agricultural tax can only be used by organizations and individual entrepreneurs engaged in the production of agricultural products. At its core, it is similar to a simplified taxation system.

4. Single tax on imputed income

UTII can be used exclusively for specific types of activities. The amount of such tax is fixed and absolutely does not depend on the amount of income. You must pay UTII quarterly and submit appropriate reports.

The list of areas of activity for which imputed tax can be applied is established by the Tax Code. Here you can find a large number various individual business classes: trade, repair of household appliances, tailoring, saunas, hairdressing services And a lot others.

5. Patent tax system

PSN can only be used by individual entrepreneurs. At the same time, the number of activities for which it is valid is limited - there are sixty-three.

Regions are given the right to legislatively change taxation parameters, including:

  • expand the list of activities;
  • set the tax rate;
  • determine the amount of income for 12 months;
  • fix the size of the coefficients used for specific types of activities.

When using PSN, the taxpayer acquires a patent for a specified period. While it is in effect, there is no need to report to the Federal Tax Service.

STAGE 3. Submission of documents

Once the previous two steps have been completed, you need to begin preparing documents. Regardless of the OPF, it is mandatory to registration application, and receipt , confirming payment of the state fee.

The individual entrepreneur additionally provides copies of his passport and a tax registration certificate. To register an LLC, you will need a Charter and a decision on creation.

It is important to keep in mind: the complete list of documents may vary for different regions. Therefore, it is worth further clarifying the composition of the package of papers at the place of registration.

You can submit documents to the Federal Tax Service by sending them to: mail or by contacting in person. If in the second case a representative of a businessman visits the tax office, a power of attorney will have to be issued for him. You should contact the tax office at your registered address. Having received the package of documents, the Federal Tax Service employee issues a corresponding receipt.

The process of state registration of an entrepreneur takes 3 (three) working days . At the end of this period, a decision is made on registration or refusal.

In the first case, the businessman is issued the following documents:

  • notification confirming registration;
  • TIN certificate;
  • extract from the Unified State Register of Legal Entities or Unified State Register of Individual Entrepreneurs;
  • for legal entities – registered charter.

STAGE 4. Opening a bank account

To accept cashless payments from your clients, you will have to open a current account in any credit (banking) organization.

Moreover, it is important to remember: In Russia, the amount of cash payments between legal entities within the same agreement is legally limited. It cannot exceed one hundred thousand rubles.

For legal entities, a current account has another important meaning: they have the right to make contributions to the budget exclusively by bank transfer . We wrote in more detail in the article about and why it is needed.

In addition, if the authorized capital of an LLC is contributed in cash, a bank account is also required to pay for it. It is for this that the founders will have to contribute money within four months.

To open a current account, you should first choose a credit institution. To do this, you will have to compare the terms of service in different banks.

When a credit institution is selected, you should find out what documents are needed to open an account . Having provided a package of papers, all you have to do is wait for the account to be opened. After this, you can perform any operations on it.

Completing the steps described above allows you to register your business. At the end of this process, all that remains is to proceed directly to the implementation of your own business.


How to start your own business from scratch - 7 steps to building a business for a novice entrepreneur

6. How to open your own business from scratch without initial capital - step-by-step instructions for starting a business 💰

In order for you to understand the scheme of starting a business as clearly as possible, we will analyze it in detail, using a fictitious example. So, a certain Ivan Ivanov decided to build his business from scratch. What steps does he have to go through?


Starting a business for aspiring entrepreneur Ivan Ivanov

STEP 1. Finding competencies

As you understand, running any business is an exchange of clients’ money for some utility that you provide to them.

What can you do? What do you do well? Write down all your talents on a piece of paper. The list must contain at least 10 items. All these are your ideas on how to start a business from scratch and in what area to develop.

  • Are you good at drawing? Open a store selling artist supplies, because you probably understand them.
  • Do you love playing computer games? Would you like to gather a team to create flash games for money?
  • 20 years of driving experience? Open a taxi service, driving school or repair shop.
  • Are you just a mother and housewife? What about a private kindergarten?
  • Do you love and know how to command? Consider starting a leadership development course.

Remember, a person cannot do what he wants for a long time and productively. I do not like. And to develop your business, you will have to spend a fair amount of time on it. The more you want to get, the more you will have to invest. Psychology again.

Now, let's return to our Ivan. He also made such a list and realized that he knows how to develop interior design , because I worked in a construction company for 10 years. During this time Ivan collected a huge portfolio of his designs and many positive reviews from the company's clients. Moreover, he knew that clients were paying much more for the designer's services than what he received each month.

Ivan also loved his work and was a bachelor, so he sometimes took on additional design orders outside the company and completed them in the evenings. He was a specialist, so he always had enough orders.

After compiling the list, Ivan realized that his part-time job was, in fact, already a business, since he looked for clients on his own and sold them his services. But Ivan wanted to go further and provide for himself entirely from this income

STEP 2. Choosing a business niche from scratch

But to run a successful business, it is not enough to be a good employee. It is necessary to study the market and analyze the corresponding niche in order determine your competitive advantages .

Ivan did just that. He asked his friend Vasya to go around under the guise of a client 10 most popular construction companies in the city . And here's what we found out:

Competitive advantages:

  • In all 10 companies, the designer’s first visit to the site to inspect and measure it is free;
  • All competitors offer customers various discounts and loyalty programs;
  • Including 8 competitors give a discount on repeat orders from them, the amount of which is 20-30%;
  • In 9 companies, consultants conduct a polite and pleasant conversation with the client, unobtrusively identifying his real needs.

But competitors also had disadvantages:

  • 9 companies offered additional services too intrusively, which irritated Ivan’s friend;
  • And from a conversation with designers of 8 companies, he understood little, since they expressed themselves in professional language;
  • In all 10 companies, hidden surcharges were discovered, for example, for editing an already finished design.

In the end, Ivan decided that he should:

  • Similarly to competitors, going to the first measurement is free;
  • Carry out the design at a lower price, since Ivan does not need to maintain an office and staff;
  • Therefore, he could afford to name the full amount at once. It was still lower than that of competitors.
  • Communicate politely and do not overload the customer with terms, do not impose your services, but competently identify the client’s needs.

That is, he has already begun to move to the next stage.

STEP 3. We create a USP

Unique selling proposition These are the features that differentiate you from your competitors. Customers should see your USP and immediately understand why they should order from you and not somewhere else.

Where can they see him? Of course, on the website.

Ivan also decided to create a website for his proposal, where anyone who visited could see portfolio of his works, reviews from customers And price list, and find the master's contacts.

In short, Ivan’s UPT sounded like this: “I will implement any design at a reasonable price.” That is, he began to sell himself as a professional who is able to produce designs in different styles at an affordable price.


We open our own business from scratch without initial capital - development scheme

STEP 4. We think over and draw up a business plan

We remind you that one of the rules for those who do not want to get burned is “Write everything down on paper.” You should do as much as possible document the action plan in detail on creating and developing your own business in writing, including diagrams, tables and drawings. If you always follow this rule, your profits will be higher than those who do not plan.

You can read about what it is and how to compose it yourself in our previous article.

Meanwhile, Ivan was thinking about how to start his own business without investment. He had recently gone on vacation to the seaside, so he had almost no free funds. But Ivan did not plan to take out a loan, because he understood that it was a risk.

As a result, he came up with the following plan:

  1. Promote yourself. Create a site manually. Post advertisements about yourself on free boards. Tell all your acquaintances and friends about your business to start word of mouth.
  2. Establish a stable flow of orders. It is necessary to conclude contracts and collect advance payments from clients. After accepting an order, take reviews, take photos and expand your portfolio. Maintain a news section on the website
  3. Only when you reach a certain level of income, quit your job.

STEP 5. Let's launch advertising

Ivan completed the first point of his plan and received the first orders. Not only advertising helped him in this, but also a competent USP.

STEP 6. We receive stable orders

If you do everything according to plan, you will get to this stage quite quickly. If things don't work out, don't give up and keep looking for clients. Believe in your strength and you will soon achieve your goal.

Ivan received several new orders and completed them as usual, with high professionalism . The desire to work for himself helped him get positive reviews. Ivan tried not for the sake of money, but for the sake of his future reputation.

First you work for your reputation - and then it works for you (folk wisdom).

Therefore, in addition to orders, Ivan found time for design seminars and exhibitions, and also communicated with designers and businessmen in an informal setting. This helped him acquire new knowledge and new partners, as well as a reputation as a highly qualified specialist.

A few months later he raised the price for his services , but the flow of orders remained the same. Interestingly, most customers learned about Ivan not from advertising on the Internet, but from recommendations from friends and acquaintances.

STEP 7. Expanding our business

When you reach the same level as Ivan, the time will come to take stock and set new goals for your development, that is create your next business plan .

Our hero did the same. With the money he earned, he opened new interior design studio , in which he became the chief designer and general director. He hired employees to perform routine tasks and orders that were of no interest to him. So an ordinary worker became a big boss.

You may argue that this story is fictitious and this does not happen in reality. But further in the article you will find success stories of real people, our friends. In the meantime, let's talk about possible business ideas.

7. How to open a business from scratch with minimal investment - 5 profitable and promising ideas 🔔💡

Are you thinking about how to start a business from scratch and which business is more profitable to open? We have collected 5 popular ideas for starting your own business with minimal investment. Choose the one that suits you best and suits you best.

Idea 1. Coaching (training)

Think about it: what you can do well, many other people cannot do at all. And you can teach them online.

Now many people know English, and no fewer people want to learn it. That’s why there is an online tutoring service, with lessons via Skype.

Earn in the same way business trainers , lawyers , accountant and even housewives . Believe me, cleaning the house can also be taught (a striking example is the flylady system), as well as family happiness. This type of income is called infobusiness, and it is very popular now.

What do you consider yourself an expert in? Choose a topic, record a training course on it and sell it online. This is almost passive income: you recorded lectures once, and they can buy them every day. A very good idea on how to start production from scratch without investing in business.

Brief instructions

You have an idea. You want to create your own business. Great. What's next? Next, you need to “put everything in order,” think through the details (as far as possible) in order to first of all understand: is it worth developing this project? Perhaps after researching the market, you will realize that the service or product is not in demand, or you do not have sufficient funds to develop the business. Maybe the project should be improved a little, unnecessary elements should be abandoned, or, on the contrary, something should be introduced?

A business plan will help you consider the prospects of your idea.

End justifies the means?

When starting to write a business plan, keep its goals and functions in mind. First of all, you carry out preparatory work to understand how realistic it is to achieve the planned results, how much time and money is needed to implement your plans.

In addition, a business plan is necessary to attract investors, obtain a grant or a bank loan. That is, it must include information about the potential profit of the project, the necessary costs and the payback period. Think about what is important and interesting for your recipients to hear.

Use a small cheat sheet for yourself:

  • Analyze the market you are going to enter. What leading companies exist in this direction. Research their experience and work.
  • Identify your project's strengths and weaknesses, future opportunities and risks. In short, conduct a SWOT analysis*.

SWOT analysis - (English)Strengths,Weaknesses,Opportunities,Threats - strengths and weaknesses, opportunities and threats. A method of planning and strategy development that allows you to identify the main factors influencing business development.

  • Decide clearly what you expect from the project. Set a specific goal.

The main purpose of a business plan is to help you, first of all, develop a company strategy and plan its development, as well as help in attracting investments.

So, any plan has a structure. Regardless of the specifics of the project and the requirements of investors, a business plan, as a rule, contains the following elements:

1. Company summary(short business plan)

  • Product Description
  • Description of the market situation
  • Competitive advantages and disadvantages
  • Brief description of the organizational structure
  • Distribution of funds (investment and own)

2. Marketing plan

  • Defining the “problem” and your solution
  • Determining the target audience
  • Market and competition analysis
  • Free niche, unique selling proposition
  • Methods and costs of attracting customers
  • Sales channels
  • Stages and timing of market penetration

3. Plan for the production of goods or services

  • Organization of production
  • Infrastructure Features
  • Production resources and space
  • Production equipment
  • Production process
  • Quality control
  • Calculation of investments and depreciation

4.Organization of the work process

  • Organizational structure of the enterprise
  • Distribution of powers and responsibilities
  • Control system

5. Financial plan and risk forecast

  • Cost Estimation
  • Calculation of the cost of a product or service
  • Calculation of profit and loss
  • Investment period
  • Break-even point and payback point
  • Cash flow forecast
  • Risk forecast
  • Ways to minimize risks

It is clear that a business plan is one whole and its parts are inextricably linked with each other. However, a well-designed structure will help you not to forget important things, as well as to take a deeper look at each aspect.

Company summary. Briefly about the main thing

Marketing plan. There are empty seats?

When creating a marketing plan, you will have to analyze the market you are going to enter. In this way, you will identify trends for yourself, collect information about competitors and get to know your consumer, your target audience, better.

Having assessed the potential client, his interests and preferences, you must determine the optimal location of the office, retail outlet, etc. It should be comfortable. Calculate the required number of clients for your business to pay off and compare it with the audience living or working around the intended location of the business. For example, for a business in the field of public services, the size of this audience should not be less than 2% of the number of people living within a short walk or five-minute car ride.

It is quite possible that the market you were planning to conquer is oversaturated at the moment. Analyze the actions of your competitors, create your own strategy, focus on your uniqueness, bring in something new to fill an empty niche in a certain area.

Of course, creating something that is not yet on the market is quite difficult. However, you can carefully analyze the situation and open, for example, a point where the consumer really needs it or play on the difference in prices and level of services provided relative to nearby competitors.

You also definitely have to decide on sales channels. After reviewing the existing methods on the market, find the ones that are best for you. Calculate how much it costs you to attract each client.

Finally, when deciding on pricing, you will need to calculate: what is more profitable? A high price with a small number of sales or a price lower than that of competitors, but a large customer flow. You should also not forget about service, because for many consumers it is crucial. They are willing to pay a price higher than the market average, but receive high quality service.

Production plan. What are we selling?

This is where you finally get into detail about the core of your business: what do you do?

For example, you decide to produce dresses and sell them. In the production plan, indicate suppliers of fabric and equipment, where you will locate the sewing workshop, and what the production volume will be. You will describe the stages of product manufacturing, the necessary qualifications of employees, calculate the necessary deductions to the depreciation fund, as well as logistics. The costs of future business will depend on many factors: from the cost of threads to the cost of labor.

When prescribing the technology for creating your final product, you will pay attention to many little things that you had not thought about before. There may be issues with storing goods or difficulties with imported raw materials, problems with finding employees with the necessary qualifications, etc.

When you have finally written down the entire path to creating a product or service, it’s time to calculate how much your project will cost you. It may well be that later, when making financial calculations, you will understand that you need to make adjustments to the production plan: cut some costs or radically change the technology itself.

Organization of the work process. How will it work?

Will you manage the business alone or with partners? How will decisions be made? You need to answer these and many more questions in the “Workflow Organization” section.

Here you can describe the entire structure of the enterprise and identify duplication of powers, mutual exclusions, etc. Having seen the entire organization diagram, it will be easier for you to optimally distribute rights and responsibilities between departments and employees.

Having understood, first of all, for yourself how your company functions, it will be possible to more effectively develop a system of interaction between structures, a system for monitoring employees and the entire personnel policy.

The importance of this section is that it describes who and how will implement the project in reality.

Financial plan. Main section

The financial section is directly related to all points of the business plan. Therefore, if changes or additions are made to one of the sections, then the financial calculations also change. The reverse process is also possible, if adjustments are made to the financial plan - this means changes in other structures. So, if you understand that you will have to reduce expenses in order to meet the amount of funds that you have, think about how you will carry out this optimization.

Of course, a business plan is an approximate model of how your project will develop and function. You need to remember that unforeseen situations will arise, because you are starting a business in real time, and in life it is impossible without surprises. However, if you follow the recommendations from BIBOSS, you will be able to create a detailed and workable business plan that will save you many problems.

We all know that in a capitalist world it is impossible to live without money. More precisely, without a certain amount of them, which will be sufficient to satisfy at least the basic needs of a person for food, food and a roof over his head. For me, this is a very simple and rather cynical fact that should be taken for granted, since this is how the world works.
Let me introduce myself - Vitaly Larin, an active businessman, I want to tell my story of how to start my own business from scratch.
Realizing that I needed big earnings, I began to think about how and where I could get the amount of money that would allow me and my loved ones to live in abundance.
The first thing that came to my mind was that I needed to get some kind of job as an employee. In my opinion, this is the easiest way to make money and it’s quite good because it has a number of advantages:

  1. Essentially speaking, it is not you who earn money, but your boss, therefore the main entrepreneurial burden falls on him;
  2. The hired employee does not risk anything except his time, maximum salary for the last month of work;
  3. If you don’t like the job, you can always quit and look for something better - there’s enough work for everyone.

As you can see, being an employee is really easy in terms of the obligations you take on. And one could say that this is simply a great way to earn money, if not for one huge drawback - the boss gives employees salaries and their amount is almost always insufficient. Which is quite normal - the higher the worker’s salary, the lower the employer’s profit.

What should a worker do if he is really not satisfied with the monthly salary or he just wants more? The answer is very simple - he must become the boss. Of course, this path is more difficult, but the benefits from this type of activity more than compensate for all the difficulties:

  1. Firstly, you decide for yourself what, how and when to do.
  2. Secondly, you will be financially independent.
  3. Thirdly, opening your own business is an excellent incentive for self-development and self-realization.

And frankly speaking, everything will not be so difficult if you know in advance what and how to do. This is exactly what I will try to help you with, describing how I decided to start my business from scratch, what it took for me to do this, and what may be required of you if you decide to become an independent entrepreneur.

I want to be the boss!

Frankly speaking, I quickly abandoned the path of a simple worker and decided to become a boss, since I did not want to work 10-14 hours a day and receive a small salary for it.

In addition, I was always frightened by the thought that I would be deprived of bonuses or fined at the whim of my superiors, precisely at the moment when I urgently needed money. What has already happened to me.
Realizing this, I began a futile study of everything related to how to start a business with minimal start-up capital and with even less experience as an independent entrepreneur.

Here I was a little lucky, having a very extensive and deep knowledge of economics, I clearly understood that the generally accepted opinion that you need to engage in some kind of production in order to earn a lot is great stupidity. Money in modern capitalism is earned in two ways - through speculation and through the provision of services.

It should be mentioned here that I used my economic inclinations mainly to predict the exchange rates of the CIS countries. Thanks to this, he had a stable additional income by trading binary options.

This may seem like a difficult activity, which is partly true. However, if you look into this issue, even a beginner will quickly realize one thing - in the long term, the price of the dollar can only rise, since this is how the global financial system works.

Therefore, anyone who wants to make money on binary options must simply predict how much the dollar will rise in price in the near future. What is done through technical analysis, which is not difficult to learn if you are diligent and patient.



Advice from experienced people - 7 basic principles from those who started their business from scratch and achieved success!

1 . Henry Ford - founder of the Ford automobile brand: “Everything can always be done better than it has been done so far.”
In other words, you always have the opportunity to start your business from scratch in any field of activity.

2. Elon Musk - founder and head of SpaceX and Tesla Motors: “Study the sciences carefully—learn to reason by first principles, not by analogies.”
The discoverer of space as a market for commercial activity speaks of a simple law - you cannot copy the success of another person without understanding what caused it.

3. Steve Jobs - Founder and CEO of Apple: “There is no point in hiring smart employees and then telling and ordering them what to do. We hire smart, educated and experienced people to tell us what to do."
If you need to hire a person, then hire only smart people and do not stand over their souls, commanding them.

4. Grant Cardon - founder of What Ever It Takes Digital Network and best author describing sales methods and techniques according to the New York Times: “The best investment you can make is in yourself.”
This is what Grant’s grandmother said, and one eminent grandfather said something similar: “Study, study and study again.” And I completely agree with them - a businessman must develop by reading a lot, improving his skills and communicating with successful people.

5.Mary Kay Ash - founder and director of Mary Kay Cosmetics: “If you think you can do what you set out to do, you can. However, if you doubt and are not sure, you will not be able to.”
The most successful businesswoman of the 20th century talks about confidence, without it you will be confused at the first difficulties.

6 . Bill Gates - Microsoft co-founder: “Your worst clients are your richest source of knowledge.”
In business, not only the experience of success is important, but also the experience of failure. By realizing this and analyzing your mistakes, you will understand what not to do and where you can do much better.

7. Many many bankrupt entrepreneurs : “You shouldn’t take out a loan if you’re planning to start a business from scratch. Also, do not use funds that were intended for children's education, medical treatment or mortgage payments.
You must be aware of all the risks and understand that there is always a possibility of failure. Therefore, you should not go all-in.

Dream! Go for it! Rejoice!

So, I decided to become an entrepreneur. But can I, do I have the makings of a businessman?
Looking for an answer to this question: “how to start a business from scratch,” I read a lot of literature and several autobiographies of successful businessmen. And this is what I understood:

  1. Firstly, you need to thoroughly approach the issue of choosing the field of your activity.
  2. Secondly, you can’t do without strong motivation and a willingness to overcome difficulties.
  3. And thirdly, you always need to set clear goals - the common good and a happy life are not the goals of business, its main task is to make a profit from its activities.

Motivation is 95% of success!

First, I decided to figure out my motivation. To do this, I asked myself the following questions:

1. What do I want from life in material terms?
My answer: an apartment, a car, many, many books and wealth for my loved ones.

2. Can I get what I want through business?
Answer: yes.

3. Are there easier or faster ways to achieve your goals, other than personal business?
Answer: I can try to win the lottery, but I’m unlikely to be lucky.

4. Am I able to make difficult decisions on my own, or have I in the past delegated these decisions to others?
Answer: yes, I got used to it from early childhood.

5. How quickly do I make decisions?
Answer: with a slight delay, I like to think everything over, but I do it quickly enough.

6. Do I have enough strength to overcome possible difficulties?
Answer: I'm not 100% sure, but I definitely don't like giving up.

To me, these are the answers of the average person, except that I want to have a large collection of books with the works of philosophers and key scientific figures.

You should also ask yourself these questions and think carefully about the answers. Remembering that there is no need to lie or embellish - you are doing it for yourself, and no one will know about it.
Because at this stage, you, like me, should find out what motivates you.

This could be the desire to buy a car that you have dreamed of since childhood, an apartment for your family, the opportunity to travel, or a strong desire to prove to yourself and everyone around you that you are capable of more than vegetating at work from 8 to 18:00 all your life.

Essentially speaking, the reason for your “I want!!!” not significant. The main thing is that it is a desire with three exclamation marks - the strength of motivation and its consistency are important.

My main “I want!!!” - these are books, each time overcoming difficulties, I thought about a new rare edition or a whole series of books. What gave me the incentive to continue after the first difficulties with suppliers appeared and when I was simply tired of daily small troubles.
By the way, I spent my first serious profit on the “Philosophical Heritage” series from the Mysl publishing house. As far as I remember, it cost me two or two and a half thousand dollars.

What will you buy with the money from your first earnings?

What brings profit - Business ideas!

Having realized that I had enough incentives to start my business from scratch, I moved on to the next stage - a business idea. With my resources and capabilities (no experience, no connections, almost no money), I selected the following options.

1.Training and consultations.
This is a good way to earn money if you are good at something and can teach it to other people. Plus, it doesn't require a lot of money. Let me explain with two examples how people make money in this field.

Example No. 1. You are a professional plumber, mechanic, welder of the highest level, working in the Housing Office and you are not satisfied with your salary. If I were you, I would buy a good video camera and make some instructional videos of you repairing or doing something.

Next, I would create my own channel on YouTube and post the video I filmed there. Afterwards, via social media. networks and specialized forums began to advertise their training. If you do this systematically and do it well, then over time you will have a sufficient number of subscribers and your YouTube channel will begin to make a profit.

Later, having gained considerable popularity (from 20 thousand subscribers), you can engage in hidden advertising, using or mentioning certain tools, brands or store names in the video.
You may think that no one needs this, but you are wrong! I myself recently changed the fittings in the drain tank, following the video instructions. In addition, by running such a business, you do not need to leave your main job.

Example №2 . I have a friend named Evgenia, the proud owner of a diploma with honors as a psychiatrist from one of the famous universities, specializing in human archetypes and family psychology.

So, two years ago, when the 2014 economic crisis hit, she lost most of her clients as people began to save on everything and on her services in particular. And she has two small children in her arms and a husband who has a high chance of losing his job.

Realizing the deplorable nature of her situation, she decided to take matters into her own hands by opening her own small business conducting seminars. To do this, she called her colleagues and classmates, found among them those who were also experiencing financial difficulties, and invited them to her home for a cup of tea.

At the meeting, Evgenia told about her situation and suggested that they unite to create a company to train and advise people through seminars. But she did it wisely, having found out in advance:

  • How much do such teachers earn?
  • How many competitors will they have?
  • How much does it cost to rent a room with an open area for lectures;
  • How to formalize such activities from a legal point of view;
  • What is in demand among the local population, what are their problems.

In other words, Evgenia did not propose an idea, but a normal business project with sufficient justification. Several of her colleagues decided to give it a try and after a couple of weeks of preparation, they held the first seminar on the topic “How to survive a crisis.”

I will omit the details of how they prepared for the seminar, since these things are of an individual nature. Let me just say that a year later their small “troupe” began to be invited to other cities. And this says a lot.

2.Trade on the Internet.
This is probably the easiest way to make money. Since this is the usual purchase and sale of goods (speculation), only in this case customers come not to your store, but to your website.
Therefore, for such an activity you need:

  1. Analyze possible options regarding what you will trade;
  2. Establish a legal entity face;
  3. Create your own website or social page. networks where you will offer your product to visitors;
  4. Find suppliers and make first purchases;
  5. Advertise your store and product by all available means;
  6. Make the first deal and continue in the same spirit, increasing the pace.

This is how a medium or large online store is created. But there is another option for speculation on the Internet - trading on avito or Olkh. These are web portals where people post advertisements about what they want to sell or want to buy.
To trade this way you only need to do four things:

  1. Understand what you will be trading;
  2. Register on avito.ru and/or another similar site;
  3. Post an ad about what you are selling;
  4. Wait for the buyer and complete the transaction.

As you can see, it is not difficult and accessible to everyone. The only difficulty is understanding what you will be trading. But given the audience of such sites, which amounts to tens of millions of people, it is best to choose what you are knowledgeable about. And do business precisely on this.

3. I do what I can, but without management!
This section includes all types of business activities providing a wide variety of services. For example, if you are a gas equipment repairman and work for an intermediary company, then you can eliminate the extra link and communicate directly with your customers.

Let me give you an example from my personal life. I have an acquaintance, Victor, who used to work as an auto mechanic for a large automatic telephone exchange; he earned relatively good money, but he didn’t have enough to buy his own car. And after another conversation with the boss about increasing the salary, he got angry and quit.
When the anger passed, he was slightly frightened and even thought about a humiliating return to the telephone exchange from which he quit with all the pathos of an offended employee.

But one might say he was lucky. One of the managers of a construction company, which often repaired its equipment at the mentioned automatic telephone exchange, was surprised that Victor was not there. Remembering the professionalism of my friend, he found him and offered him to repair several cars at their service station. This is how another private entrepreneur appeared.
I was probably wrong. Victor was unlucky - it was entirely his fault.

5. A banal, but very simple way to make money on the Internet is advertising!
Surely you all already understand what I will write about in the title. Yes - it’s banal, yes - everyone does it, yes - you’re sick of this advertising. But it brings in a lot of money. Therefore, this method of earning money fits into the category of how to start your own business from scratch.
So what does a budding advertiser need?

  1. First, you need to create a place where advertising will be placed - a page on social media. networks, blog or your website.
  2. Secondly, you need to attract as many people as possible who will regularly visit your website or page - create interesting and constantly updated content.
  3. Thirdly, then you need to find advertisers and make them appropriate offers to advertise their goods and services on your portal.

You can do the last point yourself, or you can use special advertising banners from Internet search engines. By placing them on your page, you will make a profit without making any effort to find an advertiser.
This is one of the easiest ways to make money, but it has one significant drawback - a lot of competition. What is natural is that the easier it is to enter the market, the more people want to enter it.

6.How can you make money if you have a lot of money?
The options listed above worked for me and may work for you if you have little experience and virtually no money. However, if your resources are not as limited as mine, then you may want to consider other, more costly options.

  1. Startups– this is, roughly speaking, making money on other people’s business ideas. There are two types: the first is the search for people with ideas and the implementation of their ideas; the second is to act as an intermediary between people with ideas and investors.
  2. Classic production- This is the creation of a product by processing any raw material. For example, creating clothes, cast iron frying pans or children's toys.
  3. Agriculture- apart from growing mushrooms in the basement, this is a difficult and very expensive business, requiring very specific knowledge of what you will be growing.
  4. Production is the removal of fossil resources from the bowels of the Earth. Difficult, expensive, requires connections.

What kind of entrepreneur am I? Which one of you?

So, we determined that we had a reason and motivation to start our business from scratch, and we looked at possible options on how we could make money.
Our next step is to identify among the types of entrepreneurial activity the most suitable for us.
To do this, I used a method borrowed from psychologists. It consists of the following actions:

  1. We take a piece of paper and divide it vertically into three parts: my pros, cons, and what excites me. Regarding the latter, this is something you can do for a long time, and it does not cause you negative emotions. We fill in all the fields.
  2. Afterwards, in a similar way, we divide the A4 page in MS Word and send it to all our relatives, friends, classmates, colleagues, and clients. At the same time, we politely ask you to take a little time and fill out the document with all seriousness and honesty. Justify the request by the fact that you are deciding your fate or, alternatively, this is necessary to participate in a professional development seminar.
  3. After receiving the answers, analyze them, highlighting those that are repeated. Compare the result with your answers.

This simple method will help you understand how you see yourself and how others perceive you. Among the answers, we are most interested in people's observations about what you are interested in and what makes you enthusiastic. Once you find this, you will understand what is worth doing.

Considering the answers I received, my skills and education, I came to the following conclusion:

  1. The only services I can provide are teaching philosophy or consulting with an economist.
  2. But making money from buying and selling is nothing new to me. I worked for several years in a construction company, doing wholesale trade. And judging by the reviews of my colleagues and former clients, I did it well.

I decided to become a speculator. Of course, in the best sense of the word.
After reading many success stories of entrepreneurs and tips on how to start your own business from scratch, I chose for myself the simplest and at the same time the most budget-friendly option for starting a business - an online store selling clothes and shoes.

And that's why:

  1. Firstly, the costs of opening such a store are very small. It is enough to buy office equipment, open an individual entrepreneur and make a small supply of goods.
  2. Secondly, ease of entry into the market combined with ease of management. Of course, there is competition in this segment, but it does not satisfy all existing demand. And management comes down to technical solutions, which only need to be understood once.
  3. Thirdly, shoes and clothing are in stable and steady demand. I decided to sell those clothes that are considered branded in our country, although in fact they are not. That is, this is something that here costs from 50 dollars, and in Europe from 5 euros.

Using the scientific method to build a business from scratch.

You probably already realized that I have a technical background and I love philosophy. Therefore, you are unlikely to be surprised by my approach to the process of creating your own business.

To achieve my mercantile goals, I applied the Scientific Method of cognition to solve the assigned problems. Which proved its effectiveness 2 thousand years ago and is successfully used to this day.

It consists of 5 steps:
1. Definition of a task, goal or problem.
2. Observation.
3. Proposing hypotheses regarding how to complete a given task or solve an existing problem.
4. Conducting the experiment, that is, putting the hypothesis into practice.
5. Summing up: if the goal is achieved, then this leads to the end of the process; if not, we move on to the first point and begin a new cycle.

Next, I will tell you how to adapt the Scientific Method to start a business. But first, I would suggest you read a book by Robert Pirsig called Zen and the Art of Motorcycle Maintenance. This is a bestseller, the best-selling book of American literature of the last century, which, according to many people and publications like The New York Times, is among the 100 best books of world literature.
In this case, it will be useful to you for two reasons:

  1. It says a lot about how to apply the Scientific Method of knowledge in everyday life;
  2. There is also a whole chapter in the book about smarts.

Regarding the latter, this is an old word that combines three concepts: will, desire and enthusiasm. The book describes how to work with ingenuity so that it does not disappear, and you are always motivated to do what you need to do.

Step one is understanding the problem.

Where can I get money to start my own business? This is exactly the problem that 95% of new entrepreneurs face! In the article, we revealed the most relevant ways to obtain start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

Once you and I have decided what kind of business is best to open, we must take the next step - set clear and very specific goals. Both intermediate and final.
In my case, this is a monthly stable income of 2 thousand US dollars, buying an apartment, creating a collection of books.

Moreover, I should receive such a profit within a year after opening the business, I planned to buy an apartment in a maximum of five years, and the collection of books should be replenished monthly.
As you can see, according to the scientific method, goals should not only be identified, it is also necessary to set a time frame for achieving them. Without doing this, you will always find a reason to put off something important for later.
Regarding the ultimate goal, for me it is the prosperity and well-being of my family. You may have something similar or something more specific. For example, earn $222 million and retire. You may also want to become a leader in your market segment.

Step two – observation (market analysis)

After setting a goal, it is necessary to understand the environment in which we will act, highlighting subjects and objects, cause and effect. Which in our case will be marketing market analysis.
In other words, you need to conduct research on your own or contact a marketing campaign. During which we must understand the following:

1. Who is our consumer and what are his needs;
2. What about competition;
3. What we will sell - specific names of goods or services.
4. Where will we get the goods from if we trade;
5. What are the advantages of our product and what are the advantages in my organization compared to competitors;
6. How to attract customers and how to stimulate sales by increasing the average check;
7. How to increase the number of regular customers;
8. In what legal framework will we act?
9. Who is the most successful among my competitors and why.
10. What is the stability of the market, and what are the risks in this area of ​​activity.

In my case the answers would be:

1. Women from 15 to 45 years of average income, men from 20-35 years of average income, parents and guardians of children from 15 to 18 years of average income. Their need, which I focus on, is the purchase of branded, high-quality clothing at low prices.

2. My competitors are divided into two types: stores and private sellers selling online, as well as regular boutiques. I decided to select clients in the latter.

3. Sports shoes and clothing from famous sports brands, budget category. And outerwear is mostly for women from well-known brands. I don’t remember the exact names, it was a year and a half ago, and fashion, as you know, is highly variable.

4. We bought goods almost directly from manufacturers and transported them ourselves; we also bought goods with big discounts on Aliexpress and similar portals.

5. Our main advantage is price. We also offered many discounts for customers and did generous drawings of coupons for free purchases in our store.

6. It was decided to attract clients through the Internet and friends. In addition, in front of several boutiques, we bought banners and on them showed a couple of products that are sold in boutiques nearby and here. Comparing prices. Very effective, but there may be problems with boutique owners.

7. We attracted regular customers with the quality of service and its speed, as well as with promotions and discounts.

8. To open a business, it was necessary to establish an individual entrepreneur and hire a contractor to provide accounting services. In general, nothing complicated.

9. The most successful competitors are boutiques in crowded places (we cannot repeat their success) and several online stores that have been operating for a long time. The latter were successful thanks to excellent (I would say expensive) advertising. They also had a huge selection and big seasonal discounts. From this, at first we adopted only seasonal discounts and some positions of their Top Sales.

10. Considering that our segment is budget clothing and shoes, we can say that the market is very stable and there is always demand. But there are also risks, for example: closing the border for trucks, changes in legislation in terms of duties and customs clearance rules. I bet you will come up with something similar in many respects. And like any beginning entrepreneur, you will make money on the market by offering the same thing, but: cheaper, faster and better. Just like Gerald Ford said.

Step three is prediction and hypotheses. Business planning!

Having understood what our environment is like, we can begin to lay the foundation - creating a business plan. This is a fundamental document for any enterprise. Because it prescribes what, how and why to do in a given situation. In other words, these are instructions that you will follow when opening your own business. Typically, a business plan consists of the following sections:

1. Description of goals, objectives, environment, current state.
2. Description of what you will do, what services or products your company will offer to customers.
3. Marketing part. How you will sell, to whom you will sell and in what ways, including advertising and other marketing tools
4. Where you will get the product from or how you will create the services to sell.
5. Organizational part. Everything about the personnel and technical aspects of your activity is described here.
6. Budget. More precisely, its planning for several years in advance.
7. Methods of control and methods for summing up the final results.
8. Description of critical situations, such as bankruptcy or the occurrence of force majeure.
9. In what ways, if necessary, will the organizational and legal form of your business change.
It is necessary to draw up a business plan in such a way that it describes the most likely development options, as well as extreme options. With the addition of instructions for action to each of these options.
It is important to note that a business plan is very often a document for internal (secret) use. You understand that you should not disclose your action plan to potential or current competitors.

Step four – practice!

I will not describe this step much, since a scientific experiment in our case means the implementation of a business plan in practice. And everyone at this stage will have their own personal and unique experience. I will describe only the basic details.

I didn’t want to get involved with legal issues, so I used the services of a company that specializes in this. Their employees opened an individual entrepreneur and took over my accounting.

This was more than a year and a half ago. There were no problems with the tax service and other government agencies, so I have no desire to refuse this cooperation and hire a full-time accountant. After creating an individual entrepreneur, I bought the necessary office equipment and set up an office at home. I also hired an assistant. By luring him away from a successful competitor, offering a partnership if the store begins to make a profit.

By the way, this helped me a lot, both with creating a client base and with finding suppliers. And frankly speaking, in the beginning I was a subordinate, and my future junior partner was the boss. Which probably saved me a lot of growing pains.

In parallel with solving legal and technical issues, I also started a small advertising company. Which mainly consisted of distributing advertising postcards on the Internet.

On one side they showed celebrities in casual clothes, and on the other - photos with an assortment of boutiques. At the same time, price tags were drawn on the image, showing how much it cost celebrities to buy clothes and how much they cost in boutiques. And at the bottom of the picture there are small slogans like “feel the difference” or “not everything is gold that costs a lot.”

We also placed such pictures on banners at boutiques. Which had a double effect. We had more clients, but the owners of these boutiques “noticed” us and decided to “help”. Sending the tax and fire departments to visit us for a cup of coffee was fun.

Step five - preliminary results and changes to the primary action plan.

This step, according to the Scientific Campaign, is carried out to monitor the effectiveness of completing assigned tasks and draw conclusions about the success of hypotheses.
In business activities, this is the preparation of quarterly, semi-annual and annual reports. What is necessary to understand the general situation and control the level of sales, profitability, availability of goods in warehouses, etc.

Having compiled a report, it must be compared with the forecasts described earlier in the business plan. If there is such a scenario, then you need to continue to do everything as stated in the instructions. However, if the results achieved and the state of affairs go beyond what was predicted, adjustments need to be made to the planned action plan.

At the same time, you need to once again compare the assigned tasks and your resources, since sometimes everything changes so much that you will not be able to make a profit even with the optimal development of events. In addition, sometimes there are risks that outweigh the possible benefits - this means that you need to close your business and start from scratch in another market segment.

In my case, everything was very successful. Having organized everything and purchased the goods, my store began work.
My first clients were my friends and acquaintances, who knew that I would not deceive them. Then acquaintances of acquaintances came, and then their acquaintances, and in this simple way my store acquired the core of its customer base. Which gradually grew over time, thanks to advertising and satisfied customers.

A year and a half later, my online store was no longer just mine - I had two partners. Which made it possible to increase turnover, and more importantly, it freed up a lot of time that I can spend on what I like.
I haven’t changed my online store development plan, it still works.

The big problem is where to get money for start-up capital?

As you can see, my example turned out to be very simple and easy to repeat. The only thing you may have difficulty with is the formation of start-up capital.

Frankly, money to start a business is the main obstacle for most new ventures. For this reason, I missed this point in describing my experience as a new entrepreneur.

However, I did this not in order to bypass this detail, but in order to pay more attention to it, devoting a whole section to it.

Where can I get the required amount?

First, let's look at all the possible options from where, at least theoretically, you can get money for start-up capital.

1.First option – take a loan from a bank or lend money to relatives, friends or private lenders. I will write about this in more detail a little further down the text.

2. Second option – use of personal funds and savings. In my opinion, this is the best option if you have free money or savings without a specific purpose for using it.

3. Third option – search for an investor. That is, you need to find someone who will give you money to implement your business plan. Not a bad option, but, as a rule, this way you will lose some control over your business even before it opens.

If you want to find an investor, you can contact special structures that deal with startups or submit your business plan to one of the crowdfunding sites.

Crowdfunding is the group funding of something on a voluntary basis.

In the CIS, these are platforms such as Kickstarter and Boomstarter. By the way, by posting your idea on one of these sites, you can understand how feasible it is and how much investors believe in it. Big and small.

4. Fourth option – earn money. It’s difficult to add anything here, just work and accumulate funds until there is as much as you need to open a business.

5. Fifth option – sell what you don't need property, but one that you can do without. For example, a house in the village, a dacha, a car or an unnecessary decoration. In this case, weigh everything carefully and think about whether it’s worth risking what you already have.

6. The sixth option - few people know, but there are many international funds that finance free of charge various kinds of undertakings. As a rule, this is everything related to the environment, the fight against poverty, social development and the like.

If your business project directly or indirectly affects these goals, then you can receive a grant to start your business.

How to start your business from scratch without loans?

Remember the advice from those who created their own business from scratch? Among them there is one who says that you should not take out a loan to form start-up capital. Beginners really shouldn’t do this and here’s why:

  1. Firstly, without experience as a novice entrepreneur, the risk of ruin is very high. By taking out a loan, you are taking on a financial commitment that will remain even if you go broke.
  2. Secondly, loan payments will eat up the lion's share of your income, which will hinder your development or completely deprive you of income.
  3. Thirdly, when you take out money on credit, you largely become controlled by the lender.
  4. Fourthly, the need to pay money to the creditor every month almost always has a detrimental effect on your emotional state. Because of this, the quality of decisions made decreases.

Where did I get the money?

Having calculated in the business plan how much money I need at the initial stage: about 10 thousand dollars to solve technical problems, about 5-10 thousand dollars for promotion and another 3-5 thousand dollars in order to live while the store is closed will begin to make a profit. I realized that I was missing half of this amount - 10-15 thousand dollars.
I didn’t want to take out a loan - it’s unlikely that they’ll give it to me without collateral, and if they do, the interest rate will eat up all the profit.

There was another option with loans to relatives, but as smart men on television say, “modern economic realities did not allow this idea to be realized, and therefore we need to look for other options that would allow us to achieve the optimal development of this situation.” Therefore, I decided to follow the proven path - I began to trade binary options more actively.

For those who don’t know what it is, I’ll explain. Binary options are a unique tool for trading contracts for the purchase of goods with a predetermined execution time at a price predetermined in the contract. With such trading, the trader makes a profit if he correctly determines the movement of the value of the product.

In other words, if you bought an option on Rosneft shares for $100 with an upward forecast, and before the contract is executed, the price of these shares increased by 40%, then you will make a profit of $40. If the stock price falls, you will lose $100 completely, or most of it, depending on where and under what conditions you trade.

As you can see, making money on binary options comes down to predicting the movement of the value of a product. And it's actually not that difficult. In addition, trading can be entrusted to a third party, in which the percentage of successful binary options transactions is quite high - 85-95%. And just make a profit, like with investments, but faster.

Examples of successful stories from newbie entrepreneurs who built their business from scratch!

I probably won’t sum up my story with beautiful words and praise itself. Let me tell you two more stories of successfully starting a business from scratch, which can serve as a clear example for you and perhaps you will repeat them.

Masha, who could!

I have an excellent friend Masha, who received a diploma in historian-ethnologist a couple of years ago. When asked why she needed it and how she would earn money, Masha always answered - I like it, but I’ll get the money somehow.

So, after graduating from college, she got a job as a waitress, which is why many people made fun of her. And why lie - I often did this too. And at least give her some credit, she was always cheerful and self-confident. Which we chalked up to her friendly nature. But after some time we realized how wrong we were all. It turned out that all this time a grandiose plan was hidden in her pretty head, which she gradually implemented in secret from all of us.

The essence of her idea was simple - to find those who make authentic things of the 16th-19th centuries and find those who need them. You will say that it is simple and everyone can do it! However, by doing this, you only show that you do not know what you are talking about.
Yes, there are many copies and surrogates of antiques, but there are very, very few truly genuine, authentic antiquities. It's like the Katana trade - there are genuine swords from masters of their craft, which take months and sometimes years to make. And there are simple stamped copies in souvenir shops.

Let's continue the story. It took Masha a little more than one year to carry out her plan. During this time, she traveled through the darkness of cockroach towns and villages, where she looked for blacksmiths and needlewomen doing everything the old fashioned way. When a sufficient number of them had gathered, Masha organized an exhibition of these products, inviting representatives of the press and owners of companies involved in organizing various kinds of special events. In addition, there were many fans of historical reconstructions.

At the exhibition, our heroine invited everyone to try everything on and with extraordinary generosity handed out her business cards “Representative of the best masters of needlework and blacksmithing.” In the end, the idea was a success. Six months later, she put this business, as they say, “on stream.” And now he makes fun of us, sometimes.

From photoshopper to art studio manager.

The second story will be about a simple guy named Dima. He did not stand out in any way and lived a quiet, calm life, working in a photo studio, receiving quite normal money for it. Dima, as they say, was a professional “Photoshopper”. But as often happens, he was unlucky - he met my friend Alla. I really love her, but frankly speaking, I still need to look for such a “saw”. And her requests are not small.

And when everything became serious between them, she began to eat his brain out with conversations about the future, about children and the fact that he needed to strive for more, which means earning more. Dima, like a true man, of course, resisted for a long time. For about a week, but in the end he unconditionally capitulated.

At first, he began to earn extra money as a freelancer, fulfilling orders that he received on specialized exchanges. And very quickly his money began to increase. After just two months of working as a free mercenary, his salary increased two to three times.
During this time, Dima acquired regular clients and began collaborating with several freelancers like him, only they were engaged in programming and copywriting. Together they occasionally made websites for one customer.

Surely you already understand where this is going. Yes - Alla achieved her goal and Dima opened an Art Studio.
I won’t talk about what happened next; as they say, it’s a completely different fairy tale, but with a “happy ending.”

Epilogue.

I'll probably end my story with one of my favorite quotes: “In baseball, as in business, there are three types of people: those who make things happen; those who look at what is happening and those who are surprised that this is happening at all.” This was said by famous basketball coach Tommy Lasorda.
Of course, he was talking about his own thing—baseball. But, in my opinion, this is the best parting word for a beginning entrepreneur. You have learned how to start your own business from scratch, now take action!
Be the one who surprises, not the one who is surprised!

The phrase “Start a business from scratch” does not inspire much confidence. For some reason, it seems that behind it are hidden offers such as playing on the stock exchange or participating in network marketing. How to open your own business from scratch, having no free money, no goods, no resources? Is it possible?

It’s possible, you just need to take a fresh look at the resources you have. Where to start your business from scratch? From an assessment of available opportunities - education, skills, work experience, connections and acquaintances, the time you are willing to spend. And also add a computer, phone, car. Already a lot. But what about money, that same starting capital? The fact is that start-up capital alone does not ensure business success. If the only measure of entrepreneurial success was money invested, it would be much easier to achieve. This means that you need something else besides money.

What business to start

Business is built on meeting the needs of customers and clients, and the profit goes to those who can offer the best combination of price-quality and good service. This means that in order to open a business from scratch, you need to understand for yourself what value you can offer to the consumer. Moreover, by working as a hired worker, you provide this value; only the employer stands between you and the consumer. This is a businessman who has chosen a sought-after niche, hired the right employees and organized a sales or service cycle. But, perhaps, he was faced with the same question: “How to start a business from scratch without money?”, only he has already answered it, and you have not yet.

When thinking about how to open your own business from scratch, decide for yourself which direction is closer to you: services, trade or production? There are hundreds and thousands of ideas in each of these areas. No matter how trivial it may sound, everyone will have their own recipe for commercial success. There is not a single one that is 100% guaranteed and will work with a bang without exception. And vice versa - there are ideas that are assessed by many as failures, but have more than one example of successful implementation.

If you want to start a small business from scratch, then answer these questions:

  • What and where did you study, what skills are you well developed or have you been dreaming of learning this for a long time?
  • What activities do you enjoy? If in your full-time job you have to do something that doesn’t bring you pleasure, then there’s no need to build a business on it.
  • What needs do you, as a consumer, have? Perhaps you know how to provide this service in the best possible way?
  • Is there a formed demand in your chosen niche in your locality?
  • Can a selected product or service be sold several times to the same consumer or is it a one-time sale?
  • What will it take to make a profit from one transaction - what time and effort?
  • Will you be able to start your own business while continuing to work for hire?
  • Do you know people who are ready to start with you without demanding payment for their work at the initial stage?

Provision of services

It is generally accepted that services require the least cost, but this is not always the case. Indeed, if the service requires from the performer only a certain education, qualifications, and skills, then such activity is a good answer to the question: “How to create a business from scratch.” And there are services for which skills and knowledge alone will not be enough; you will also need equipment, consumables, and premises. The scale of service organization also matters. For example, to do your own nails or hairstyles, it is enough to purchase professional tools and a small supply of cosmetics. You can serve your first clients at home. If you dream of opening your own business, then you already need serious investments, from one million rubles.

Here is a list of services that you can start providing without investment or using personal property.

  • In the business sphere - legal, accounting, consulting;
  • IT services - website creation, computer setup and repair, programming;
  • Handicrafts - tailoring and knitting to order;
  • Information and educational - writing texts, translations, tutoring, organizing courses and trainings;
  • Repair - household appliances, housing, shoes, clothing, furniture assembly;
  • Housekeeping: cleaning, cooking, caring for children and the elderly;
  • Drawing paintings and portraits to order;
  • Advertising - setting up contextual advertising, creating selling texts, developing business cards and booklets;
  • Leisure - organization and management of holidays and events;
  • Express delivery;
  • Design and decoration of premises and open space;
  • Mediation in the sale and rental of housing;
  • Cooking - making cakes and ready meals.

Of course, providing services, if you do it personally, cannot be called a full-fledged business, but it is a good experience in receiving money directly from the client, and not through the employer.

Trade

How to start a business from scratch without money in trading? What to sell if you don’t have the money to purchase goods and open a store? The first step in such a situation is quality mediation. Find buyers and sellers, connect with each other and receive rewards.

How to find out what buyers are looking for? Query analysis can be done using the Wordstat.yandex.ru tool. Select queries with the word “buy wholesale”, select 30-50 products that are being searched for, and search for manufacturers on the Internet. Study the product price list, make a commercial offer, post it on bulletin boards or send it to wholesale buyers if you have found their contacts. Are you interested in a buyer? Then contact the manufacturer and inform them that you can sell a batch of goods under a certain percentage. Of course, you can answer that manufacturers have their own sales departments and there is no point in even trying to offer their services as an agent. But thinking this way is the same as not deciding to go out to sea for a catch on a rubber boat, because there are already a lot of large fishing trawlers there.

The capabilities of manufacturers' sales departments are limited by the number of managers; in addition, you can be more convincing in negotiations with the buyer. Try again and again. Imagine that this is your own product, and you need to get your investment back as quickly as possible.

Another option is to take the goods for sale and offer them for sale at an existing retail outlet on commission terms. Yes, it is not so easy to find such options, but they also exist. Think about what connections and acquaintances with manufacturers you could attract? They wouldn’t give the product to a stranger to sell, but they will give it to you because you are a matchmaker, brother, godfather, or just a good friend.

The third model of trading without money is dropshipping. Here you bring together a manufacturer or large supplier not with a wholesale buyer, but with the end consumer. The disadvantage of this model is that the buyer is required to pay in advance, but there are sellers who agree to cash on delivery terms.

In the book “Wholesale Trade” we have collected sites with current offers from manufacturers and suppliers and other important information. You can access the book at .

Production

How to start your own business with minimal investment if your choice is production? This is unlikely to happen completely from scratch, because... production already requires raw materials, tools, equipment. First of all, these are ideas for home production:

  • souvenirs, accessories, jewelry;
  • soap and bath balls;
  • agricultural tools,
  • Stuffed Toys;
  • wooden and wicker products;
  • household and decorative items;
  • Knitten things;
  • bags and other leather goods;
  • screens and curtains to order;
  • handmade cards and boxes;
  • advertising structures;
  • bouquets of sweets and toys;
  • photo printing on clothes;
  • growing mushrooms, flowers, vegetables, fruits, berries.

If you have no idea how to build your business from scratch, because in the chosen niche you cannot do without premises and equipment, then explore the possibility of getting what you need with the condition of payment for the products produced.

Do you have a working idea for producing a sought-after product or even a patent for an invention? Contact business angels or venture investors. Make a commercial proposal with calculations of costs and payback and post it on message boards and specialized forums. If the idea is really worthwhile, and only money is required to implement it, then you will definitely find it.

Let's summarize: where to start your business from scratch if there are no free funds for it yet, but you are ready to invest time, effort, use personal property and acquaintances?

  1. Decide which area interests you most and choose a few suitable ideas.
  2. Become a member of thematic groups on social networks; they contain many examples of failures and inspiring stories. When someone has already taken the road you have chosen, it is easier to see from the outside the mistakes in the implementation of the idea and its hidden potential.
  3. Advertise services and products on free channels, such as local newspapers and notice boards. Call the advertisements of clients or buyers yourself.
  4. Without a financial reserve, you shouldn’t leave your job for at least six months, so choose an activity that will require you to spend no more than 20 hours a week. You won't last long in 24/7 mode, plus the quality of your work duties will suffer.
  5. Involve family members, friends, acquaintances, and like-minded people in your business with the condition of payment for their work if successful.
  6. Don’t stay long in the position of a single freelancer, invest the money you receive in development, hire employees, enter into partnerships.

 

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