Your own business: how to open a restaurant from scratch. Opening a cafe from scratch What you need to open your own cafe

The entertainment industry for children is gaining momentum, so many entrepreneurs are thinking about how to open a children's cafe with a playroom. This business is in demand in both large and small cities. Competition in this area is still small, so it is worth using all opportunities to occupy a niche.

How to open a children's cafe with a play area?

The restaurant business and organizing children's leisure are two profitable areas that can be combined. To open a cafe, you need to develop a competent business plan. During the planning process, the main attention should be paid to the development of the menu, the interior of the hall and the gaming area.

The process of opening a successful children's cafe from scratch can be divided into several main stages:

development of a business plan for a future establishment with calculation of start-up investments, profitability, payback;
creating a cafe concept and menu development;
business registration, obtaining permits;
search and rental of premises, design development, repair work;
equipment of the hall, games room, kitchen, purchase of furniture, kitchen appliances, dishes;
hiring staff;
organization of an advertising campaign, opening and promotion on the market.

An entrepreneur must actively communicate and collaborate with people working in the field of children's leisure. These are animators, master class specialists, club organizers, children's show hosts, etc. Perhaps they or other businessmen have experience in opening a children's cafe, and you can get valuable advice.

Registering a business and obtaining permits

To open a children's cafe, you must register an individual entrepreneur or LLC. Registration can be done at the Federal Tax Service or online. When registering, indicate OKVED 55.30 for restaurants and cafes and code 92.72 - organization of entertainment and recreation. When submitting documents, immediately write an application for the simplified taxation system.

Children's institutions are often subject to inspections by regulatory authorities, so you need to prepare:

lease agreement (with permission for redevelopment, if planned);
permits from SES, Rospotrebnadzor, Gospozhnadzor, APU and Gosexpertiza;
certificates for toys and products from each supplier;
staff medical records.

Additionally, an agreed-upon cafe project, a production control program, contracts for waste removal and disposal, pest control, and maintenance will be required.

Search, rental and renovation of premises

A children's cafe with a playroom will require two spacious rooms with a total of 200-300 m². In addition, it will be necessary to equip a kitchen, utility and administrative premises, and separate bathrooms for visitors and employees. It is better to rent a premises where there was already a catering establishment and remodel it. The room must have a hood and air conditioning.

A place with good traffic is selected for rent. For example, public gardens, central parks, where parents spend time with their children. In the city center, you can attract attention to the establishment with the help of a board and sign. The development of a sign and logo can be ordered from a designer. To carry out a major overhaul, a design project will be required. Repairs in utility rooms are carried out in accordance with the standards for catering establishments.

Equipment for the hall, games room and kitchen

This is an article from the site vseofinansah dot ru. If you are posting this article on another site, then it has been stolen.

for the dining area - tables, chairs (for adults and children), sofas, unbreakable dishes, tablecloths;
for the play area - slides, carpets, soft chairs, houses, mini-labyrinths, toys, dry pool and other play elements;
for the kitchen - standard equipment, refrigerators, cutting tables, dough mixers, cocktail mixers, ice cream freezers and other equipment.

Over time, you can purchase or rent equipment for popcorn, cotton candy, oxygen cocktails, etc. If you have additional funds, you can purchase units for “smoke” and “soap” shows, music and lighting equipment. This will attract more customers who want to book a cafe for a child’s birthday or other celebrations.

Menu for a children's cafe

Even at the business plan stage, it is necessary to carefully think through the menu for the establishment. Baby food is a separate big topic. The businessman will have to study the standards, the list of prohibited products, and common types of childhood food allergies. This will allow you to include separate dishes on the menu without gluten, milk, sugar, etc.

The menu includes dishes from vegetables and fruits. To ensure that all products are fresh, ensure their regular supply. It is worth considering that for young visitors the appearance of the dishes matters a lot.

Hiring staff

For a children's cafe, you will need to find an administrator, 2-4 waiters for shift work, 2-4 cooks, a cleaner, an accountant (on an outsourced basis), and a loader. Before opening, you can hire a minimum of employees, since the first months of turnover will not be large. Then gradually increase the number of personnel.

The salary of the waiter and cook here should be higher than in other establishments. This comes with greater responsibility. Employees who work with children must be carefully selected.

Advertising and promotion of children's cafe

To successfully start a business, you need to organize an advertising campaign. First of all, use free methods of promotion, dating, social networks. Create your own group on social networks with photos of the hall, gaming area, dishes offered and menu. Over time, the establishment will need an official website.

Cafe with a gaming area in a small town with minimal investment

In a small city, competition between children's recreational institutions is low. Perhaps the open cafe will be the only one. In this case, the requirements for premises and equipment will be more flexible. In the absence of competitors, you can save on space, but you should pay special attention to the following factors:

original design and interior design;
quality cuisine;
exciting entertainment program;
optimal average price tag taking into account the income level in the city.

In a small town word of mouth is active. This allows you to reduce advertising costs, provided that the service appeals to adults. You can limit the number of employees by combining responsibilities, for example, if you have a cook, you won’t have to hire a pastry chef; waiters can take care of the cleaning for an additional fee.

Financial plan for a children's cafe with a play area

To open a children's cafe with a playroom, you will need a starting capital of about 2 million rubles. In Moscow, the amount will increase significantly. You can start a business in a small town with minimal investment, under 1 million rubles.

With the right approach, opening a cafe from scratch is a great business idea. In order for the invested amount of money to bring the expected return, it is important to take into account all the nuances of the chosen area and think through the details - from choosing a place to buy or rent to obtaining the consent of inspection services to open an establishment.

The first stage of opening a cafe from scratch is registering an individual entrepreneur or LLC

Conducting commercial activities is impossible without registering yourself as an individual entrepreneur (IP) or establishing a company (for example, a limited liability company).

The process of registering an individual entrepreneur is simpler and faster than organizing a full-fledged company.

When establishing a company in the form of an LLC, it will be necessary to spend more time on creating a package of documents required for registration, consisting, in particular, of:

orders to hire the general director and accountant or formalized consent to perform their duties by one person;
decisions of the founders to create a company;
agreement on the rental or purchase of premises, the address of which will be indicated as the legal address;
charter and others.

When organizing an LLC, you will definitely need to create a constituent fund; its minimum size is now 10 thousand rubles.

To correctly generate reports, it is important to initially correctly determine the OKVED code. For a cafe, the main number will be 55.30, the accompanying numbers will be 52.63 and 52.25.

You should definitely notify Rospotrebnadzor about plans to open a point. Otherwise, the owner may face a fine.

Licensing activities and choosing a system for paying taxes

To open a cafe, you do not need a license. The only exception is obtaining a permit to sell alcoholic beverages and/or tobacco products. Without a license, you can only serve beer to visitors.

For taxation, individual entrepreneurs can use the simplified tax system, the patent system or UTII. Organizations have access to only UTII and simplified tax system.

There are limitations for each system:

the patent system can only be applied if the number of staff is up to 15 people and the total area of the establishment is up to 50 square meters;
UTII is applied only with the permission of the regional authorities and with a point area of no more than 150 square meters;
The simplified tax system can be used with a total profit of up to 60 million rubles for the tax period and an average number of employees of up to 100 people.

To open your own cafe from scratch, analysts recommend using the simplified tax system in the form of “income minus expenses.” But to avoid making the wrong choice, it makes sense to consult with an accountant or tax specialist.

How to open a cafe from scratch - step-by-step instructions

For a business idea to be successfully implemented, you need to understand what it takes to open a cafe from scratch. It is recommended to act according to the following algorithm:

Selecting an area for location.
Searching for premises to rent or buy.
Purchase of equipment.
Arrangement of the facility.
Obtaining the necessary permits to open a cafe
Search and hiring of workers.
Menu creation and marketing activities.

Each of the above points must be considered separately.

Determining the area to open a cafe

Without the right choice of location for a cafe, a business will not be effective.

You can successfully open an establishment both in the city center and on its outskirts. Each option has its own advantages.

The cost of hiring or purchasing premises in the center is higher due to increased traffic. It is cheaper to buy or rent space on the periphery, but due to low client flow, profits may also be lower.

When choosing an area, it is necessary to take into account its specifics. For example, it is best to open a cafe in a densely populated area and with minimal presence of competitors.

Selecting a specific room

First of all, you need to decide whether the area will be rented or owned.

When concluding an agreement and renting a premises, the initial cost of opening a cafe will be lower, but you will have to pay rent regularly.

Purchasing property also has a negative side - if the business idea is not successful, then you will need to spend time selling the premises. And if the market situation changes, then you can lose money on fluctuations in the value of the property.

The best option is to rent space with the option to buy it if the chosen business idea is effectively implemented.

Regardless of which option is chosen, when searching for an object, you should focus on the following parameters:

size of the room - it is necessary to select the area for the planned volume of business, taking into account that you need to fit a hall for visitors, a bar, a kitchen, utility rooms and storage rooms;
trafficability - you need to evaluate not only the pedestrian traffic of potential visitors, but also the automobile traffic;
the location of the entrance is optimal if the door is from the street, and not from the yard or the depths of the house;
visual characteristics - high ceilings, large windows, high-quality ventilation and spacious rooms will make the chosen establishment attractive to visitors.

For effective business implementation, it is also desirable that the premises be located on the ground floor, and the windows overlook a visually attractive location. Preference should be given to objects that are located at the intersection of streets.

Equipment purchase

To get started you will need the following equipment:

mixer;
fridge;
freezer;
oven;
baking equipment;
coffee machine.

Depending on the specifics of a particular business, additional equipment may be required. It can be purchased in addition after the establishment is open. But it’s better to think through and purchase all the equipment in advance.

To reduce costs when starting a business, you can rent equipment with the option of subsequent purchase.

Repair and arrangement of the facility

The satisfaction of visitors with visiting the establishment depends on how well the repairs are made in terms of fire and sanitary and epidemiological safety and on the effectiveness of the design of the premises. Otherwise, you can not only lose real and potential clients, but also be refused approval by inspection authorities.

It is better to entrust the interior arrangement to professional designers - an expert approach will increase the return on business.

Obtaining permits

For the full operation of an open establishment, it is necessary to obtain approval from the inspection authorities:

permission from the fire inspectorate;
a conclusion from a representative of Rospotrebnadzor confirming the point’s compliance with sanitary and epidemiological standards;
consent to opening from the Administration;
permission to place external advertising;
license for tobacco and alcohol (if necessary);
coordination with the police authorities for the installation of a signal button.

The most difficult thing is to get consent from Rospotrebnadzor. To open a point, it is necessary to establish disinfection and garbage removal procedures in accordance with standards, organize drainage, enter into an agreement for laundry services, etc.

Before purchasing premises or concluding a lease agreement, it is necessary to check the point for compliance with the requirements - it is possible that the costs of bringing it into compliance with the standards will be unreasonably high.

Recruitment and employment of personnel

2 cooks;
2 bartenders;
administrator;
2 waiters.

At first, it is possible to combine positions, for example, assigning cleaning responsibilities to the administrator. The determination of the number of employees is influenced by the operating mode, its type, potential and actual workload of visitors.

Menu creation and promotions

Before you finally open an establishment, it is important to think through the menu. It is necessary to include dishes that can be prepared quickly - visitors do not have to wait long. In this case, it is generally worth using ingredients that can be stored for a long time - at the beginning of doing business there may not be the desired flow of customers.

To attract potential visitors, it is advisable to carry out a number of promotions - make every fifth order free of charge, introduce discounts for referrals, develop a bonus system. It is important that the activities carried out ensure the flow of customers, but do not reduce the final profit.

How much does it cost to open a cafe from scratch?

Before implementing a planned project, you should understand the costs of opening it. All costs can be divided into one-time and permanent.

Expenses that need to be taken into account when starting a business include expenses for:

purchasing equipment;
purchase of furniture and consumables (tablecloths, dishes, cutlery and others);
renovation and design;
ordering and installation of signs and outdoor advertising;
acquisition of premises (if it is not rented).

Regular expenses are considered:

purchasing products;
employee remuneration;
payment of rent and/or utility fees;
tax and insurance deductions.

The lists are approximate. Before opening an establishment of one type or another, it is important to think through and calculate all possible costs.

To determine the cost of opening a cafe from scratch, you definitely need to make a list of expenses for implementing your current business idea. The cost of the project depends on all the factors discussed above - the location and size of the point, the profile of the establishment, the amount of necessary repair and design work, and so on.

To open a medium-sized establishment designed for 20 people, you will have to initially spend 500-900 thousand rubles, then the costs will be about 350-380 thousand rubles per month. The return from a point with 50 clients per day with an average bill of 400 rubles will be 600 thousand rubles.

Summarizing

Opening a cafe is a good business idea if organized correctly. The project does not require particularly large costs or capital investments, and its payback period for efficient operation is less than 1 year. During this period, a pool of regular customers will be formed, which will make it possible to turn the business into a source of passive income with minimal participation of the founder.

The restaurant business is becoming increasingly popular in Russia. Now you can open a cafe or bar of exactly the type you have always dreamed of. This could be a mini cafe or a fast food restaurant. You may want to open a pastry shop or make the first children's cafe in the area.

There are a lot of options, but what are the first steps you need to take to open a cafe? Where to start a business plan and what to pay attention to when this is your first project?

Choosing premises for a successful establishment

The first key point in creating an establishment where you can have a snack is the choice of premises. The success or failure of the project will depend on it. You can make a luxurious renovation, create a unique atmosphere and hire a brilliant chef. But if the wrong area is chosen, then there will be no visitors: the cafe and ticket office will be empty day after day. Unfortunately, there are a lot of such examples among those who think

A business plan begins with finding space. When choosing a beachhead, pay attention to the condition of the main communication systems. Pay attention to the presence of sewerage, water supply and heating. A good option would be to buy out an old dining room that already has a kitchen. It is harder and more expensive to build a new cafe from premises that are not adapted for food preparation, but are cheaper: hangars and warehouses.

Most eateries and bars open in residential areas.
If there was already a canteen, pub or restaurant in this place, then everything is in order, you can open a cafe in a residential building. But if you decide to open a cafe for the first time, where to start the process to avoid a lot of pitfalls? If the sounds of music and the aromas of the kitchen become uninvited guests in residents' apartments, then problems can begin very quickly. Therefore, it is worth taking care in advance about good zoning of the room, sound insulation and exhaust hood. If residents find the neighborhood inconvenient, the cafe may simply be closed.

Rent or buy?

Renting is not the best option. Especially if we are talking about a large cafe. Rents tend to rise, and not because of the good economic situation in the country. If you suddenly decide to move, the repairs and clientele will remain with the owner. Most of the venerable, established restaurateurs opened their business by buying out the property. After this, the establishment can be advertised on a larger scale, understanding that PR costs are an investment in the future. In addition, if the project does not take place for some reason, you can always rent out your space, but subletting is more difficult.

Before opening, you should contact specialists in order to find out whether it is profitable to open a cafe, take into account all legal regulations and state requirements. Based on these recommendations, a project plan is drawn up. After receiving a business plan for a cafe, an example of it must be submitted to Rospotrebnadzor. After the project has been agreed upon with government agencies, repairs and redevelopment can begin.

A meal with good taste

It is very important to choose a single concept and style of a restaurant or cafe. What audience do you want to work for? Who do you want to see among your guests? Answering these questions will help you understand the values of your potential visitors and develop an appropriate image. Do not forget to take into account your ideas, because your personal dream is now being realized.

It doesn’t matter what level of restaurant you are planning to open, it is important to find your own “zest” around which the concept will be built. Think about what this criterion is that will distinguish your shop from all others? This question will help you successfully open a cafe.

How to implement a business plan?

The first step is to carry out segmentation and risk assessment. Enthusiasts often skip these stages, underestimating the weaknesses of the enterprise and the strengths of competitors. In addition, at this stage it is worth calculating the monetary costs, finding out

A working cafe business plan is an example of good preparation. It cannot be done without an accurate portrait of a potential client, his social income, tastes, and lifestyle.

Right now the question is being decided about where the cafe will receive the main profit: through high turnover or high markup? If, let's say, your typical guest is a young student who likes to spend time with friends, consuming chips and light beer, then he is unlikely to appreciate expensive gourmet food. Nor will he understand the fabulous prices for a cream made from 30 ingredients and goose liver prepared according to a special recipe. This type of business planning will most likely end in failure, despite the fact that you manage to open a cafe.

Where to start: documentation and registration

For this you will need a package of documents.

Firstly, only an entrepreneur can do business in our country. You must first open an LLC or individual entrepreneur.

Secondly, collect the following documentation package:

permission to locate an establishment issued by Rospotrebnadzor;
permission obtained from fire safety authorities;
confirmation of the premises’ compliance with sanitary standards (lease agreement, staff medical records, state registration certificate, permit for raw materials and commercial products);
licenses for the sale of retail trade, alcohol and tobacco;
patent for trade activities in a given territory (issued by local authorities);
notification of the start of activity.

Federal Law No. 294-FZ of December 26, 2008 “On the protection of the rights of legal entities and individual entrepreneurs in the exercise of state control (supervision) and municipal control” regulates this activity.

A legal entity (entrepreneur) provides the necessary documentation to Rospotrebnadzor at its actual location. The completed notification is supplemented by a copy of an extract from the Unified State Register of Legal Entities (entrepreneurs), as well as a copy of the certificate of registration with the tax authorities. These documents are enough to open a cafe.

Let's start work

The operation of even the smallest catering establishment is unthinkable without equipment. In order to brew a cup of coffee or make ice cream, you need a technical base. It is necessary to think through all the details at the design stage of the room.

All equipment must be as functional and practical to use as possible, durable, and meet the requirements for bars, restaurants and cafes. Otherwise, the technology simply will not pay off.

Modern devices allow you to quickly prepare high-quality dishes. But high productivity is not only the result of the establishment’s powerful technical base, but also the ability of the staff to work on it. It is very important to conduct a master class for employees after purchasing a new car.

The right equipment will increase the profitability of the business, while the wrong machines will lead to losses.

Furniture and furnishings

This is another important issue that you should devote your attention to before opening a cafe. Where to start building the situation? A profitable solution would be to order a set of furniture designed in a single design. However, this is an exclusive option - it is always more expensive. You can purchase ready-made furniture. If the cafe is the first such enterprise, then cheap furniture will serve as a model to better understand the needs of the establishment. Next time it will be easier to order suitable furniture.

Human factor: selecting talented personnel

The number of employees will depend on the establishment's sales volume. All roads in the "eating room" come down to the cook. He's like a captain on a ship. The chef must not only prepare delicious dishes, but also decorate them beautifully. It’s very good if you know your future chef in advance, even at the stage when you are developing a business plan for a cafe.

An example when a business is opened under a famous master will definitely not go unnoticed in the city.

The ideal composition of a kitchen is a chef, the required number of cooks and dishwashers. There should be two such trains - for a shift work schedule. The owner's right hand - the chef - must cook quickly, without compromising the quality of the dishes, since in such places there are often influxes of visitors.

If the chef is the soul of the establishment, then the next group of workers is his face. Bartenders, waiters, administrators personally address the client. The impression a venue manager makes when greeting guests can be a turning point in future relationships.

If you don't have experience hiring employees, try the following advice. Think about your favorite place and try to chat with its owner about choosing staff. Find out from him the details of how to open a cafe. The business plan of his idea already lives within the walls of the establishment, and perhaps his advice will save you from financial and emotional disasters. The successful experience of a colleague is always invaluable to someone who knows how to learn.

Any owner will tell you that you shouldn’t choose employees based on just good looks. Sometimes administrators, like waiters, have to find themselves in very delicate situations, where they need to both defend the honor of the establishment and not lose a client. Here, of course, you need intelligence and resourcefulness. Such a person can make mistakes, but should not let the owner down. The ability to resolve conflicts peacefully is a precious talent, so pay your employees for it when calculating salaries.

A good waiter is also an excellent salesperson who will be able to offer exactly what the client wants or does not yet know what he wants.

To make the café inexpensive, you can invite an already established team there, or at least the core of a team that has worked together for quite a long time. This will help make the work process quick and harmonious. This is an important nuance that unfavorably distinguishes new establishments from venerable chains.

"Delicious" day

So, when the basic procedures are completed and guests can be invited, the stage of purchasing food begins. Of course, if you have not invested in advertising and are not expecting an influx of visitors on the first day, then you can gradually improve the menu by refining the kitchen. And yet you have come this way for the sake of success, and the success of an establishment is its full house. Groceries are perishable goods, but it’s better to stock up on them in abundance than to be left with a full room and empty refrigerators, explaining that you were just able to open a cafe.

Where to start purchasing? This issue has been pretty well worked out in chain coffee shops. They have established supplies with the best suppliers for the network, and when opening a new outlet, the franchise owner will already have an approximate estimate and telephone numbers for coordinating purchases. You can use this experience yourself, especially if you are going to discover where there is room to gain experience.

"Edible" budget

A good advantage of large cities like Moscow is the opportunity to borrow or use some equipment for free.

Suppliers can provide free of charge In addition, venerable companies with deep pockets offer free souvenir accessories to attract customers. Bar mugs, ashtrays and even furniture with logos. All this will be an invaluable contribution to those who want to open a cafe inexpensively. Some equipment, such as a microwave or kettle, can be brought from home.

If you open a cafe in an average Russian city, then the advantages will be different. There is no need to invest in interior design and diversify the menu every week. There is no need for fabulous advertising and a glamorous image of the establishment. This may even scare off visitors who understand the word “comfort” differently than “metropolitan things.”

The first major expenses will be advertising, salaries and food costs. The first months are usually unprofitable, but do not despair if you have already managed to open a cafe. Where to start in this situation is by gutting the “financial cushion”. This is the amount that was initially budgeted for such a period. Once the company is on an even course, expenses will primarily relate to repairs and equipment upgrades.

Quick Spoon: How to open a fast food cafe?

If you are deciding on the type of cafe, then it is worth noting that the demand for fast food is very high.

The fact is that this type of food is suitable for poorer groups of the population due to the low cost of lunch and for office workers who snack on the go. This creates a certain blur in the client's portrait, but brings other project criteria to the fore.

A fast cafe should be located in a place with high traffic of people. You need to separate yourself from your competitor. To do this, it is enough to open a mini-cafe at least around the corner from the shopping center where the rival is located: the main thing is that the flows of people do not intersect.

From a legal perspective, opening a fancy restaurant requires as much work as opening a fast food joint. But investments in the second will be tens of times less. The owner of such a business mostly invests in primitive kitchen equipment and renting premises.

The smallest gourmets

Kids are also connoisseurs of gourmet cooking. But they value, rather, something else. How to open a children's cafe in your city and not go wrong? It is worth noting that this is still an unfilled niche in Russia, while in the West there is a children's cafe in every crowded place, and a children's menu in every self-respecting restaurant.

Here, of course, special attention should be paid to the design of the room so that the kids feel comfortable. It’s better to invite a designer and consult with the animators, because they will organize holidays and events here. Perhaps it is worth choosing one stylistic line, fairy tale, era. The surroundings should evoke a feeling of comfort and recognition in children, and a fabulous feeling in their parents.

A good place for a children's restaurant would be where there is a kindergarten, a clinic for children or a playground nearby. It is enough to make a hall with 60 seats and fill the menu with fancy-shaped pasta, soups and delicious cereals - with such a base you can already open a cafe.

Confectionery business

This is the most fertile ground for investment. To open a snack bar with one oven, 100 thousand dollars is enough. Therefore, opening a bakery cafe is quite simple.

This establishment will delight its guests with fresh pastries and a hot drink. By the way, that’s why they come to the confectionery - delicious baked goods, and they are only good when fresh. Therefore, this type of cafe requires not a cook, but a baker.

The profitability of the business reaches 30% with an investment of 400 thousand dollars.

Confectionery shops are very different. These could be art trams at metro stations, where you can buy muffins and tea bags. But it could also be a confectionery house with a century-old history, where real works of art are made. And people are willing to pay for tasty and beautiful carbohydrates.

How to open a restaurant from scratch and how much money do you need? Step by step instructions

Despite its vast territory, our country lags significantly behind the countries of Eastern and Western Europe in terms of the number of public catering outlets. For example, in Poland the number of such establishments is almost twice as large, and in Spain - almost six. According to experts, even despite the unstable economic situation, the Russian public catering market has a high rate of development and is one of the most promising for business. Thus, the average payback in this segment is considered to be 1–3 years, which is an excellent indicator.

In this regard, many of our fellow citizens are thinking about opening their own catering establishment. In this article we will try to answer questions about how to open your own restaurant, cafe or bar, where to start and what stages you need to go through to realize this goal.

I want to open a restaurant: where to start?

It’s worth deciding what type of establishment (at least approximately) you are going to open:

By format. Bar, canteen, fast food, family cafe, fashionable restaurant, establishment “for your own” - the choice is wide. As practice shows, novice businessmen most often “succeed” in classic city cafes, without the difficulties and features inherent in all target establishments.
By price level. This criterion is often, but not always, dependent on the previous one. Usually, one of the significant limitations here is the budget of a beginning restaurateur: the higher the level of the establishment, the higher the costs of opening it will be. Experts do not recommend that business beginners start with expensive restaurants - the public is very demanding, the investments and risks are too high. The optimal solution would be to open a democratic casual establishment.
By type of cuisine. Usually, both the interior and the desired location of the establishment depend on the type of kitchen. Japanese, Russian, Italian, Georgian or maybe exotic Peruvian? Here experts recommend not to complicate your task and choose one that you understand: the concepts of Russian or simple European cuisine are good for beginners.
According to the maximum number of guests. The cost of furnishing an establishment is directly proportional to the number of seats. No matter how great the temptation to open a large restaurant at once, it is better to limit yourself to a room for 30–80 guests.

The Russian public catering market, despite the crises, continues to develop. Thus, in 2014 its volume increased by 8.3%, and turnover reached 1.2 trillion rubles. Despite a slight decline in 2015, experts talk about the inevitable further growth of indicators and reaching a turnover of 2 trillion rubles by 2017.

So, at the moment, almost all experienced restaurateurs recommend that newcomers open establishments in the format of a “democratic” cafe or restaurant, serving local, European or mixed cuisine and alcohol. The hall should be designed for an average number of visitors.

It should be remembered that circumstances can make the most unexpected adjustments to plans: after calculations, the expected costs will exceed possibilities, the rented premises will not fit the original concept, but will be ideal in everything else. Therefore, it is optimal to think through several suitable concepts for the style of the establishment and the type of cuisine and be ready to make some changes to the planned menu and pricing policy.

How much does it cost to open a restaurant?

The answer to the question about the cost of opening a restaurant from scratch will directly depend on its features, defined in the previous section.

The total amount consists of several points:

rent/purchase/construction of premises. If we consider an establishment with 50 seats, then renting a room (presumably 150–200 m?) will cost from 200,000 rubles per month. In this case, you will have to immediately pay at least two months plus a deposit, that is, from 600,000 thousand rubles. In the central areas of megacities and in large shopping centers, the amount can increase by 3–10 times. Construction or purchase of premises, of course, will cost significantly more, but do not forget that these will not be fixed costs;
paperwork- from 300,000 rubles, depending on the specifics of the establishment, when constructing a building for a restaurant - several times higher;
design and engineering on average they will cost about 2,000 rubles per square meter, that is, from 300,000 rubles for our premises;
repair- costs will depend on the complexity of the design and the initial condition of the room. On average, about 3,000 rubles per m2, which means from 450,000 rubles for the calculated area;
furniture- the required minimum of chairs, tables, sofas, as well as a waiter station and a bar counter will cost from 300,000 rubles;
kitchen equipment and supplies- in order to supply the establishment with the necessary number of high-quality professional tools, equipment and utensils for storing, preparing and serving dishes, as well as for washing the above, you will need an amount of 1,500,000 rubles;
dishes and serving items designed to serve 50 guests will cost from 350,000 rubles;
primary purchase of food and alcohol usually costs from 200,000 rubles;
staff uniform- an optional, but desirable element, part of the corporate identity. When purchasing a minimum set of clothes for waiters and cooks, you should expect an amount of 50,000 rubles.

In total, the total amount of all payments will be about 4,000,000 rubles. If you add to this the cost of special software, installing terminals for waiters (R-Keeper), printing menus, creating a company website, conducting advertising campaigns, you can count on an amount of 4,500,000 or more.

In addition to one-time expenses, the restaurateur faces ongoing expenses:

rent (if the premises are rented);
wage;
communal payments;
telephony, Internet;
buying food, alcohol;
advertising expenses.

What documents are needed to open a restaurant?

Organizing a catering enterprise is one of the most difficult types of business in terms of collecting documents. The list of papers required for the legal operation of a restaurant includes more than a hundred items, and the list of required permits may differ in different regions. Therefore, most entrepreneurs, in order to save time and money, prefer to contact companies that prepare the necessary turnkey documentation.

The first step when opening any type of establishment is to register a legal entity. The “LLC” form is rightfully considered the most popular and convenient for restaurants. Availability of complete package of constituent documents And lease agreement(or certificate of ownership of the premises) is mandatory at all stages of further approval.

To open an establishment you will also need:

conclusion of the SES on the establishment’s compliance with sanitary standards;
conclusion of the Ministry of Emergency Situations on compliance with fire safety standards;
presence of a registered cash register;
contracts for disinfestation, deratization and garbage removal;
security agreement, security alarm connection(to obtain a license to sell alcohol).

And this is just the basic package of necessary documents. The owner of the establishment should remember about many nuances, without which the activity of the establishment may be unlawful.

Business plan development: stage 1

As you know, when opening a new business, including a restaurant, you need to draw up a business plan from scratch. This is a kind of “scheme” for creating a future enterprise with calculation of planned costs and income, analysis of profitability and other indicators.

Typically, there are two types of business planning: for external and internal use.

The first is required for those who are going to attract borrowed funds to their enterprise - a loan or investment. In this case, the best choice would be to turn to special organizations: it is quite difficult for a non-professional to convince investors or banking organizations of the return on investment. Those who are still planning to create a document on their own should take into account that it is better to do this after having already received data on the premises, the number of staff and the size of the salary fund, traffic, as well as having finally approved the concept of the establishment.

Another thing is an internal business plan, which is necessary for any entrepreneur to understand the prospects for creating a business. Typically the document contains the following chapters:

name and general description of the project: planned concept, area of premises, number of staff, type of kitchen and pricing policy;
approximate product range;
preliminary estimate of opening costs;
estimated monthly expenses (rent including utilities and communications, salary fund, purchasing expenses);
calculation of time costs for each stage before the opening of the establishment;
planned financial indicators;
calculation of return on investment.

It makes sense to draw up an initial business plan at the very early stage of opening a restaurant - by analyzing the market as a whole, competitors of a similar format, as well as statistical data. Then the indicators will need to be adjusted in accordance with realities.

Selection and renovation of premises: stage 2

Finding premises for a future restaurant often becomes a headache. Experts recommend approaching this issue with the utmost care, often citing a quote from the Italian restaurateur and chef Marziano Palli: “In first place is place, in second place is place, in third place is place, in fourth place is place, in fifth place - kitchen".

The general rule of profitability is this: the lower the average bill of a cafe, the higher its attendance should be. If the most expensive establishments in the world can afford to be located far from civilization, good gastronomic restaurants - in the courtyards of the central districts of the city, then middle-class cafes should choose busy streets, and fast food should look for places in large shopping centers and train stations.

However, not only traffic is important, but also the compliance of the potential audience with the level of the establishment. This applies to both pricing policy and cuisine features. For example, it would be appropriate to locate a vegetarian cafe near a large yoga center, and a budget restaurant serving Pan-Asian cuisine near a market. Because of all these subtleties, experienced entrepreneurs begin creating a restaurant concept after renting a premises: there are not many suitable sites in any city, and an establishment of any format can be successful, provided there is demand.

After renting, the question of repairs and often redevelopment inevitably arises. Here it is better to trust experienced designers and planners - this will help you avoid many mistakes common to beginners. There is no need to remind you that the style of a restaurant must correspond to its concept, and it is extremely rare to create an ideal interior without the help of a specialist.

Purchase of equipment, furniture and utensils: stage 3

As a rule, all equipment for the kitchen area is selected in agreement with the chef: it is he who orders the tools and equipment necessary for the work, taking into account the intended menu. Furniture and serving utensils are chosen according to the general concept of the style. The number of dishes usually corresponds to the maximum number of seats multiplied by 2 or even 3 - that is, for 50 guests there should be 100–150 plates, cutlery and glasses of each type.

It is better to buy equipment in specialized stores that supply equipment for restaurants: firstly, here all tools and utensils can be purchased at wholesale prices, secondly, such organizations provide installation and warranty repair services for equipment, and thirdly, in case of loss or damage to serving items, you can easily purchase similar ones.

When arranging furniture, it is better to turn to professionals - designers or suppliers - they will offer a competent and beautiful solution.

Computerization: stage 4

It is difficult to imagine a modern restaurant without production and accounting programs and personnel monitoring. You can develop your own software, but there are a sufficient number of ready-made packages on the market.

The most popular of them: R-Keeper, 1C: Public catering, POS Sector. They completely coordinate the work in the establishment: the waiter sends the order through the terminal to the kitchen, the cook sees the list of dishes to be prepared on a special monitor, after calculation, all ingredients are written off from the warehouse according to the calculation card, income and expenses are recorded for the accounting department. And this is only a small part of the possible functions of such software: in addition, many programs are capable of accepting orders directly from customers’ smartphones, collecting and storing the purchase history of discount card holders, using special controllers to record the number of drinks poured in a bar... In short, the costs of programs for a restaurant completely justify themselves, and a novice businessman simply cannot do without special software.

Recruitment: stage 5

Of course, to hire the right people, it is better to turn to specialized agencies, but if you have a limited budget, you can do it yourself. When recruiting dishwashers and cleaners, an interview is usually enough, but when hiring buyers, waiters and administrators, it is worth studying their work experience and recommendations, but it is advisable to verify the skills of the chef, cooks and bartenders personally. Chef , as a rule, is selected at the stage of approval of the final concept of the establishment. A significant part of success will depend on this employee. Not only culinary talents are important, but also an understanding of the target audience and the key idea of the restaurant. Candidates for the position cooks most often selected personally by the chef.

How many workers are needed for the normal functioning of the establishment? The answer will depend on the size and format of the establishment. Since we are focusing on a small restaurant of a democratic level, an approximate list of personnel will be as follows:

Chef;
cook (for 50 guests per shift, 2–5 cooks will be enough);
bartender/barista (for small restaurants, one per shift is sufficient;
dishwasher;
buyer;
administrator/hostess;
waiters - as a rule, one waiter can serve up to 10–15 guests (accordingly, our establishment should have 3–5 such employees per shift);
cleaning woman;
accountant (you can limit yourself to “coming”).

A common mistake of novice entrepreneurs is to try to embody their own ideal picture of the enterprise in business: in the case of a restaurant - service, interior and cuisine. You shouldn’t be guided by your own tastes - after all, not only you and your friends will visit cafes and restaurants.

Menu creation and supplier selection: stage 6

The menu development stage coincides in time with the stage of final approval of the concept. Typically, one of the main participants in this process is the chef: he creates a list of planned dishes, and the owner or manager evaluates them in terms of attractiveness, taste and cost of ingredients.

The selection of suppliers is carried out by the restaurant manager or purchasing manager: they analyze the product market, choosing the best companies in each segment in terms of price-quality-reliability. Almost no establishment is limited to one supplier, usually there are 7–10 of them: firstly, the conditions for each group of products must be considered separately, and secondly, it is better to provide some kind of “backup” source, especially for rare ingredients.

Advertising: stage 7

To convey information about their establishment to customers, entrepreneurs usually use a set of measures:

ordering a sign that reflects the type and concept of the establishment;
placement of billboards and signs;
website creation and promotion;
registration on various specialized portals (Afisha, etc.) and opening accounts on social networks;
advertising in the press;
distribution of leaflets, booklets, etc.

The launch of an advertising campaign occurs shortly before the opening of the restaurant or immediately after. The set of activities is selected depending on the intended target audience: for casual establishments, distributing leaflets and PR on the Internet is well suited; for high-end restaurants, posting information in specialized publications.

Opening a catering establishment is an extremely difficult task. It is especially difficult for beginners: they have to take into account a lot of nuances and make many mistakes before they begin to understand the “kitchen” of the kitchen. Therefore, many beginning restaurateurs turn to specialists for help - companies that are ready to help in creating a successful establishment.

The most important rule in business is to find your niche. Some entrepreneurs are seriously thinking about opening a children's cafe, but many competitors and high demands discourage them from this venture. Yes, you will have to invest a lot of money and effort, but with proper business management, the payback of the project will not take long to arrive.

Is it profitable to open a children's cafe?

Opinions about the profitability of a children's cafe vary greatly:

such an establishment is not a catering establishment, so the likelihood of receiving high income from sales of cakes, sweets and other food is very doubtful;
entertainment programs for children will bring much more than other activities;
The demand for children's cafes is extremely low: no one will visit the establishment.

However, it is simply impossible to give an accurate estimate for all possible cases in advance. Everything depends on every single detail of the business, so the structure of all points should be clearly defined. And it’s better to do this even before:

1. Food.

Parents bring their children to the children's cafe, obviously not with the goal of feeding the child (the prices are too high), but to organize a party or pamper the kids. However, everything is in the hands of the entrepreneur: if the treats are prepared in the best possible way, made from high-quality products, and the margins are higher than competitors, then income can be significantly increased.

But there is also a downside: when opening a children’s cafe, it is important to seriously study the market and analyze demand among the population. It is possible that the consumer segment will not be able to afford expensive treats, which means the business will suffer significant losses.

2. Entertainment.

Competitions, songs and other programs and events will indeed generate the most income. But this does not make sense if all other components of the establishment are at a minimum level.

3. Attendance.

It directly depends on the region, the chosen location, prices and other indicators. It is for this reason that it is so important to draw up in advance, fully think through a business strategy and qualitatively analyze the market.

All mentioned features are a preliminary assessment of the profitability of the business. More accurate amounts and a general idea of the effectiveness of activities can only be learned after a thorough study of demand.

Business plan for a children's cafe

In any business, it is important to draw up a clear plan that the entrepreneur will follow in the course of his activities.

Its presence will seriously affect the success of the business, because thanks to it you can foresee possible difficulties in advance, accurately determine the main goals and thoroughly study future income and expenses.

The business plan should consist of the main points that directly affect the profitability of the children's cafe:

1. Market analysis and placement.

The first step is to check this area of business, namely:

analyze demand;
study all competitors, find their strengths and weaknesses;
understand your own advantages and disadvantages, and then decide whether they are enough to attract potential clients;
find a suitable place to open, etc.

It is important to note that there is no point in opening an establishment near competitors. They already have a regular audience, therefore, they will have the main flow of visitors, while a certain skepticism will remain towards the new children's cafe.

It also makes no sense to open an establishment in a shopping center, next to the game rooms, for the same reason. It is best, in principle, to discard places where there is a certain number of regular customers:

next to a pizzeria/catering/other entertainment establishments;
shopping centers;
development centers, etc.

The most advantageous location for a children's cafe will be the area most distant from competitors where there is demand. This is where the information collected about potential clients will help - the presence of young families, small children and places of family leisure in the selected location (you should remember about competitors).

Sleeping areas are the main part of the target audience. Such places will have a good impact on the establishment’s attendance and its profitability/recoupment.

2. Premises and design.

Having found various options for opening a children's cafe, it is imperative to focus on the GOST 30389-95 standard. This document clearly indicates the required dimensions:

1.6 sq. m per seat (for 50 people you will need an area of about 170 sq. m);
mandatory availability of warehouse and work premises;
the play area for children should be 75-100 sq. m.

Opening a children's cafe without a play area is not profitable, since it is the games and entertainment in this establishment that will bring maximum income to the entrepreneur. If there is no gaming hall, it may be better to open a regular cafe (this will be much more profitable in economic terms).

If a building for a children's cafe is built separately and not rented, then during construction it is necessary to comply with the requirements of the document GSN (DBN) 360-92.

According to the requirements, the premises must have:

heating;
ventilation system;
electricity;
water pipes;
full compliance with the requirements of the sanitary and epidemiological station and the fire service.

Although the play area for children occupies most of the room, you should also allocate space for a cafe area, bathrooms, kitchen, dressing room, vestibule, warehouse. Taking all this into account, 120 sq. m - the minimum acceptable size for a children's cafe.

The decoration and design of the establishment should be handled by a professional designer. A “cartoon” style with appropriate decorations is perfect. The cost of designing a children's cafe averages from $1,500 to $3,000. However, you can find cheaper options, but in such establishments the interior is of great importance, so the quality of the design must be at its best.

3. Equipment.

An important point of the business plan, in which you should take into account all the necessary equipment, furniture and take care of their compliance with the sanitary rules of public catering (in particular, SanPiN 42-123-5777-91):

furniture: tables, chairs, bar counter, benches;
household appliances: refrigerator, stove, meat grinder, etc. (coffee machine, cocktail maker, display case with treats are also possible);
tableware safe for children;
lighting and music equipment, for example, for various events, birthday celebrations;
costumes for staff and animators;
specific paraphernalia: various decorations with cartoon characters, inflatable structures, dry pool, swings, inflatable balls, etc.;
alarm system for security of the establishment;
additional plumbing (for example, washbasins).

Also, for a full-fledged business, it is necessary not only to buy cash registers, but also to legally formalize them in accordance with all the rules. They will be discussed in more detail below.

4. Suppliers.

Any person understands that all products intended for children must be of the highest quality. Therefore, suppliers should be chosen accordingly, otherwise the establishment’s reputation will suffer catastrophically without bringing any profit. And perhaps even serious losses.

If a child is poisoned by food/drinks and the entrepreneur’s guilt is proven, he will have to pay very serious sums. First, a fine for negligence and neglect of GOST requirements, and then compensation for the victims. The judicial system in the Russian Federation takes cases in which children have been injured extremely seriously, so an entrepreneur should take care that this never happens.

5. Menu.

People come to a children's cafe for the purpose of a holiday, and not to eat a hearty meal. The best option would be to add pizza, french fries, various sweets, etc. to the menu card. The menu should not be large. It is enough to focus on the most famous and popular dishes so that they are often purchased.

Photos are required for the menu. They can be ordered from the designer, but it is better that the photos match the prepared dish as closely as possible, so as not to disappoint visitors. It would also be a good idea for a children’s cafe to have creative names: regular pancakes can be called “Pancakes from Masha and the Bear.”

But you need to avoid stupid puns. It is unlikely that parents will appreciate, for example, the name of the hot dog “Cat in Dough.” Everything should be approached with a twist, but within acceptable limits. The main goal of the establishment is a feeling of celebration and a kind, happy atmosphere. With this approach, profits will not be long in coming.

The menu doesn't always have to be static. In the hot season, you can supplement the menu with ice cream and soft drinks, and in winter, hot chocolate, etc. will work great.

It is important to remember that you cannot give up healthy food. On the contrary, it should be promoted first, but designed creatively. Many children do not like porridge, but, for example, beautifully decorated wheat porridge with the addition of fresh fruit will play its role perfectly. Parents will also appreciate such efforts, which will have a positive impact on the reputation of the institution.

6. Staff.

Working with children requires certain skills, abilities and psychological balance. All this should be taken into account. And even the cleaners who don’t really have contact with the kids. After all, the abundance of children's laughter can infuriate any unprepared person, and nervous breakdowns and the tense state of the staff are completely unnecessary.

For a children's cafe you will need:

waiters;
nannies (female staff who work directly with children and do everything to please or amuse them);
administrator;
accountant;
cleaners;
security guards;
animators;
cooks and pastry chefs.

It is quite logical that each employee must masterly perform his or her job. You shouldn’t hire untested people even for the position of cleaners; everything should be of the highest quality, because this is being done for the sake of the children, and all these steps will directly affect the reputation of the establishment, and therefore potential income and profit.

7. Marketing.

A well-drafted business plan, in which all of the above points will be mentioned and studied in detail, will be the basis of the business. It will give a complete picture of all expenses, profits, possible risks and benefits.

Registration and documents

A children's cafe is a business like any other. Therefore, it must be registered. To do this, it is enough to complete a list of all necessary documents:

register a legal entity depending on the desired form;
indicate (55.30 for the Russian Federation);
obtain permits from the sanitary and epidemiological station, gas and fire services, strictly comply with their requirements (the amount of fines can be significant, especially since this is for the safety of children);
advertising permit (required if a sign is installed, which is legally considered outdoor advertising);
registration of personnel in accordance with the Labor Code;
lease/ownership agreement for the premises;
register the cash register with the tax service;
organize a “visitor’s corner” in accordance with legal requirements;
possess certificates for the quality of products and equipment used.

If you have difficulties in preparing documents, you can contact an experienced lawyer who will help in this matter. On average, it will take from 3 to 5 months to prepare all the documentation (a lawyer can do it faster, but you will have to pay extra for urgency).

Costs and profitability

When opening a children's cafe initial capital will be spent on:

repair work on the premises - $170 per 1 sq. m. m;
purchase of furniture, equipment, etc. - about 20-25 thousand dollars;
preparation of documentation – $250 + legal services, if needed;
creation of a corporate identity – $500;
purchases from suppliers (initial) – $2,000;
designer decoration of the gaming room - $3,000.

Costs are indicated in dollars due to the constantly changing exchange rate of the ruble. Moreover, many procedures will be paid in foreign currency.

All prices are approximate and may vary depending on many factors.

Fixed (monthly) expenses will be:

rent – 8-10 dollars per 1 sq. m;
utility bills – $350 or more depending on the size of the establishment;
wages to employees - $200 each + employee services in the form of piecework payment;
taxes - individually, but you will have to spend approximately $150;
replenishment of goods from suppliers - about 1 thousand dollars, if there are regular visitors.

The total cost of opening a children's cafe will be about 40 thousand dollars.

In general, a children's cafe will pay for itself in 3-4 years, but this period may vary depending on the success of the business, its popularity and the rental amount. Custom events (birthday celebrations, etc.) are paid on an individual basis depending on the resources spent by the establishment.

How to open a children's cafe (video)?

A children's cafe is a fairly successful type of business. Its profitability depends on the correct level of service, quality of products and equipment. However, starting such a business is very difficult, so novice entrepreneurs may face serious difficulties.

It might be useful to read: