A hot commodity on the market. What products are in great demand in Russia? What product is in greatest demand on the Internet? Product selection methods

The most promising area of modern business activity today, according to experts, is the trade sector, which allows even a novice businessman without experience to have a good income. A Russian who is going to open his own trading business during a crisis definitely needs to study the market for the most popular goods in Russia in 2019 in order to make the right choice and become a successful entrepreneur.

How to choose a direction in trading?

Experts recommend that all beginners always choose a product that they have previously encountered, at least indirectly, so that they do not have to spend a lot of time studying details about it. But it is still recommended to focus on the most popular goods during the crisis in Russia. If you can correctly analyze the Russian market of the last crisis year, you will understand that people’s priorities are always food, clothing and footwear. After all, it is vital for a person to eat something and look decent in society and at work.

In addition, according to sociologists, the list of the most popular goods in Russia at the end of 2016 included household appliances and electronics. This means that it is better not to connect your business with non-food trade in 2019, since people will not have demand for it.

Experts believe that this year prospects for the active development of crisis production will open - the construction of plants and factories will begin. A novice businessman, therefore, can sell used equipment for such enterprises.

Among the popular goods on the Russian market in 2019 there will also be inexpensive spare parts for cars, with the help of which people will be able to keep their vehicle in working condition, because purchasing a new one in a difficult economic situation is too risky a step.

We should also not forget that people who have large savings will not change their habits. At any time they will give preference to expensive services and goods. If you want to work with rich people, then it makes sense to sell products that will satisfy their needs.

Now we will look in detail at each group, the top most popular goods in Russia for 2019.

Food

People who find themselves in an economic crisis strive to stock up on food so that it will be enough even for a time when there is no money at all. This mainly concerns the middle class of the population of the Russian Federation. People will buy not only cheap products, but also those that have begun to rise in price. This is a psychological factor - in difficult situations it seems that things can only get worse and prices will rise even more. Experienced businessmen are well aware of this, so at the right moment they artificially create a stir around a certain group of food products and receive decent revenue from this.

If you have not previously worked with food, then it is better to start your business by selling herbal teas and infusions, as well as green coffee, which is considered an excellent detox. According to experts, these are the most popular products on the Russian market in 2019. They will be bought in large quantities by both women and men who want to lose weight or cleanse the body of toxins.

The top most popular goods in Russia in 2019 will also include semi-finished home-cooked products. Russians who previously frequently visited restaurants or other catering establishments will obviously limit themselves to this pleasure. In return, you can offer them home-cooked meals or buy gourmet recipes that they can prepare at home.

Farm products will also be the most popular goods during the crisis in Russia. This is due not only to their high quality, but also to the economic conditions that have developed in the Russian Federation after the introduction of Western sanctions. There are practically no imported products left on store shelves. Therefore, if you are thinking about the question of what goods are most in demand in Russia, then these are definitely farm products:

Milk;
Eggs;
Meat;
Bird;
Vegetables;
Fruits;
Berries;
Jam;
Flour;
Corn.

It is quite simple to determine which of the above goods are in demand in Russia the most. It is necessary to analyze the prices of supermarkets and stores for meat and dairy products. If they are too overpriced, then people will go to the market to buy these products. This is where it is profitable to sell farm products.

Alcoholic beverages and cigarettes should also be included in the category of popular food products. Statistics show that people do not deny themselves these products even in times of crisis. Psychologists say that just in difficult times in life, people find an outlet in a glass of wine or a glass of vodka almost every day. You can sell inexpensive options for alcoholic products that will definitely be in demand among the middle class population.

Clothes and shoes

Looking unkempt in a group environment is unacceptable. In any case, you have to make new things in your wardrobe. Of course, people will not be able to afford to buy a branded and expensive item. But they will undoubtedly buy affordable clothing, shoes and accessories, because these are in-demand goods on the Russian market in any economic situation.

It makes sense to open second-hand stores - stores of used, but high-quality clothes and shoes from little-known manufacturers. Despite the fairly strong competition in this industry, a novice entrepreneur will always have income. An alternative to second-hand shopping is for general consumption (thrift store).

Personal care products and cosmetics

The popular products of 2019 definitely include soap hygiene products, sanitary products for cleaning the house and decorative cosmetics at low prices:

Shampoos;
Toothpastes with brushes;
Deodorants and antiperspirants;
Dish detergents;
Washing powder;
Mascara;
Powder;
Perfume;
Skin care creams and so on.

When you create an assortment of products in this category, give preference to products that combine two functions. For example, in order to save money, people will buy shampoo and conditioner or a cream that can be applied to both hands and face.

Medications

Medicines are essential items, so they are also among the most popular goods on the Russian market. During a crisis, it is profitable to open private pharmacies, but with a narrow specialization. There will be great demand for cheap, domestically produced drugs. People feel the need to purchase them at any time of the year, because no one is immune from even a common cold and headache. Particularly relevant are antidepressants and sedatives, which will relieve people of stress and help them cope with emotions in order to remain productive.

Here, of course, it is important to study the list of pharmaceutical companies that manufacture medications. After all, there are many unscrupulous manufacturers who are not always responsible for the production of consumer medicines. You should be personally interested in ensuring that people can buy good medications at an affordable price in your pharmacy.

Handmade

Paintings. People prefer abstract paintings that contain complex geometric shapes or blurry spots. Such products are purchased either by wealthy segments of the population or reputable companies;
Knitten things. No one will refuse to purchase a quality hand-knitted sweater, hat, socks or blanket;
Toys for children. Parents, when buying toys for their children, look for those that are made from natural materials and, therefore, cannot harm the health and life of the child;
Ladies' handbags. Fashionistas will not always be able to purchase a branded product from a world-famous brand. Therefore, they will look for exclusive handmade models at an affordable price;
Handmade decorations. If you are thinking about what product is most in demand in Russia, then this is costume jewelry. Knowing how to make beautiful earrings or a necklace from simple materials, you will always have customers, and, accordingly, an inexhaustible source of income.

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Internet products

Internet entrepreneurship has become very popular in recent years. Times of crisis are no exception. However, in this area of business, you need to clearly understand what is not.

If you decide that you want to work with a wealthy audience, then you need to place your bet on luxury products - gold jewelry, jewelry, antiques. In a difficult economic situation, people who have savings are looking for options on how to profitably save them in order to protect them from inflation.

Experts do not recommend starting such e-commerce aimed at the middle class, because the purchasing power of people in this category sharply decreases in times of crisis. However, you can try to sell popular products from China in 2019 via the Internet.

What they include:

Quadcopters (drones). Today, these aircraft are used not only for military purposes. They are actively used in everyday life and for entertainment;
Gadgets and mobile phones priced up to $600. According to experts, these are the most popular products to sell online in 2019;
Household appliances are among the top sold goods on the Internet in 2019. After all, on the Internet you can carefully familiarize yourself with the technical characteristics of any household appliance and choose the most optimal option for yourself;
LED lightening. Experts are convinced that selling such products is a very promising business, because using LEDs you can significantly save energy. To start trading LEDs, you need minimal investment;
Books. We are talking mainly about educational or fiction literature. Despite the fact that many people now use more electronic gadgets, the demand for printed literature does not disappear;
Shoes and clothing. Through special Chinese websites, you can purchase at a very low price, but quite high-quality items, and resell them at a higher cost through your website or social network page. If creating a website requires a person to have certain knowledge and skills, then even a child can create an account on one of the many existing social networks. People like to buy branded items, but no one wants to overpay money just for a prestigious name. Therefore, Chinese goods will be in great demand.

Our age of high technology is good because many things can be done without leaving the computer. For example, today it is not at all necessary to spend time shopping - all purchases can be made on the Internet. This makes it easy for a novice entrepreneur to start and successfully develop a business selling goods online. Before creating an online store, you should carefully study sales statistics over recent years. If you understand what is popular with consumers in 2019, your business will be profitable. However, you should not rely only on popularity, because bread, alcohol and tobacco products are very popular, but their sale will not bring much profit. So what is profitable to sell? So, according to statistics, we can assume that in 2019 the best-selling products on the Internet will remain:

Smartphones, tablets, irons, hair dryers, vacuum cleaners and other small household appliances;
Shoes and clothing;
Tickets for transport, cinema, theater, concerts;
Perfumes and cosmetics;
Medicines;
LEDs;
Books;
Chinese products.

Depending on the size of the starting capital, you need to choose the price category of what will be sold in your online store.

According to statistics in 2019, the most sold goods on the Internet are cheap goods. In times of crisis, cost becomes a more important criterion than quality. Therefore, budget furniture, inexpensive clothing and food are beginning to be in demand. In addition to ordinary buyers, former representatives of the “middle class” are also interested in this price category.

What should you not sell?

Among the best-selling products on the Internet in Russia in 2019, there are categories that should not be sold due to fierce competition. These include gadgets and household appliances. If you still decide to sell the most popular goods on the Internet in 2019, then your competitors will be not only well-known and little-known trading platforms in Russia, but also Chinese online stores.

Clothes and shoes

Although buying clothes and shoes usually requires trying on, these are the best-selling items online today. Why? – yes, because a quality item on the Internet costs much less than in a boutique. In addition, people need to dress and put on shoes regardless of the economic situation in the country. Therefore, there will always be a demand for “clothing” goods. Online clothing store – different. The main thing is to choose the right assortment, take high-quality photos and product descriptions. Of course, there is a possibility that the item will not suit the buyer, so the risks of returns must be taken into account. To minimize such risks, you should carefully approach client consultations. With the right approach, selling clothes and shoes will bring good profits. Statistics show that, for example, last year dresses became the best-selling product for women.

Tickets for transport, cinema, theater, concerts

The times of resellers earning fabulous money are gradually gone. New technologies, including e-commerce, make it possible to purchase a ticket for any type of transport, as well as for all kinds of events, without leaving the couch. Electronic tickets can be called one of the best-selling products on the Internet. Of course, it will not be easy for a newcomer to this business, since competition in this segment is quite high. But if you are committed to serious work on the promotion and promotion of your ticket resale resource, then your business will be successful. Those who have potential partners – event organizers – can also make good money on tickets.

Perfumes and cosmetics

These categories are undoubtedly in demand among buyers even in difficult times. When opening an online perfume and cosmetics store, it is important to have a good website, conduct regular advertising campaigns and, of course, sell only high-quality products from well-known brands. If you think about what products are the most sold on the Internet during the holidays, then perfumes and cosmetics are one of the first options that come to mind. This product makes a wonderful gift for the New Year, Valentine's Day and March 8th.

Medicines

Medicines, herbs, medicinal teas and dietary supplements are also among the best-selling products in Russia. These categories, despite their popularity, can be harmful to human health. When reselling such products, be careful to sell only high-quality products. Pay special attention to the expiration dates of the product and the authority and reliability of the manufacturer.

LEDs

LED lamps can be considered the best-selling products in online stores in 2019. First of all, this is due to the fact that they consume half as much electricity as conventional lamps and last several times longer. The demand for these products is growing every day, as during the crisis people strive to save energy. The LED resale business is profitable, although competition in this area is already quite strong.

Books

The rapid development of the e-book market has not been able to completely replace traditional ones. Are books among the best-selling products on the Internet, how to find out? – It’s very simple: take a closer look at what many people are doing on public transport. – They read paper publications! Finding a bookstore that sells the necessary literature is a troublesome task. Therefore, buyers look for books on the Internet. Consequently, the resale of traditional books is a profitable business, despite the fact that many of us consider the electronic form of publications and documents more convenient. The markup for this category of goods can reach 50–60%, the payback of the business is at least a year.

Cheap goods from China

Chinese businessmen have successfully implemented ideas for producing in-demand items. The purchasing cost of Chinese goods is ridiculous. And in 2019, the best-selling goods from China on the Internet remain counterfeits or, more correctly, replicas of things from famous brands:

Adidas;
NIKE;
UGG Australia;
Timberland;
iPhone from Apple;
Converse;
Lacoste.

Many of the best-selling items on the Internet are not original, but are made by the Chinese of very high quality. Consumers do not see the point in overpaying “for the name” of the manufacturer. In addition, many brands locate their production in China, so local craftsmen learn the secrets of the masters and successfully use them in their technological processes.

First of all, find suppliers. To avoid dependence on one supplier, keep several wholesalers in stock in order to quickly reorient yourself in the event of a sharp increase in the purchase price of the items being sold. You can search for them on specialized forums, ad sites, and at thematic exhibitions.

Depending on your capabilities, you need to choose a scheme for working with a supplier. There are several interaction options.

Every person has thought about creating their own business at least once in their life. Some people successfully implement their ideas, while others sit in a job they don’t like, dreaming of their own business. Before starting your own business, you need to find out which products are in great demand at the moment.

What products are purchased more often?

In order for a business idea to pay off and become in demand, you need to choose the product sold or service provided that is purchased most often. Which ones are in greatest demand?

Technique

In modern times, it is difficult to imagine your life without the use of mobile phones, computers, washing machines, televisions and many other types of equipment. Any equipment sooner or later fails, you have to get a new one. Every day in Russia new families are created, apartments are purchased, the improvement of which requires equipment.

It seems that the option for business is simply ideal. This opinion is erroneous, since such a business has significant drawbacks. Firstly, purchasing equipment and renting premises will require a huge start-up capital; secondly, equipment is constantly being updated, new models are released, and the old ones that you have already purchased become useless to anyone.

Food

Opening a grocery store is considered the most profitable option. People have always bought and will continue to buy the food they need to live. Grocery stores in Russian cities are located on every corner, so the only disadvantage of a grocery store is high competition.

Office

This category is also one of the necessary ones. What products are in high demand closer to the school year? Of course, stationery. When opening a business with, you can offer a service for printing texts and copying photos or documents.

Household chemicals

What products are in greatest demand in Russia? These are household chemicals that are purchased every day, because it is quite difficult to imagine your life without the use of soap, shampoos and cleaning products.

Sporting goods

Today it has become very fashionable not to have bad habits, to play sports and maintain a healthy lifestyle. In connection with this fashion, products intended for sports have become in demand. For a start-up business, it is not at all necessary to purchase expensive exercise equipment; first, you can get by with other items. For example: jump ropes, dumbbells, ropes, balls, fitballs and hoops.

Flower shops

Every day is a holiday for someone. Someone celebrates a birthday, someone a wedding or any other holiday. As a rule, flowers will be needed for any celebration or event. Not even a single funeral took place without the participation of flowers. has its profit every day. As you know, the price of a bouquet exceeds its cost several times, which means that small losses in the form of wilted plants will pay for themselves in any case.

Funeral services

Unfortunately, several hundred people die every day in Russia. Funeral services are considered the most profitable business and are in demand every day. In addition to the funeral services provided, entrepreneurs often sell wreaths, coffins, and so on. The disadvantage of this business is the enormous competition.

Once you have decided which products are in great demand, you need to calculate the costs and purchase goods for the business. There is no need to purchase a large quantity of goods at once; for the first time, you should limit yourself to a minimum quantity. If you haven’t found a category that suits you among the above list, let’s look at which product is in great demand on the market in addition to the main ones.

A high-margin product is a product for which there is always a consistently high demand and a small percentage of supply on the market. Each seller tries to sell products with high margins: they not only increase the average check, but also provide the largest profit. “Business.ru” has compiled a list of the highest-margin products of 2018.

Products with high margins for business in 2018

Margin, in the simplest sense of the word, is a kind of synonym for the word “profit”, that is, the difference between the cost of a product and its selling price. It is the revenue received from its sale that is the “margin”.
Therefore, the higher the “margin” received for a product, the more high-margin it is.

That is why retailers all over the world today have the most important goal - to sell high-margin goods in large volumes, thereby increasing their profits.

Today there are several types of margin: exchange, credit, banking, guarantee, maintenance, trading. In our article we will talk specifically about trading (market) margin. We all know that a trading company can stay afloat only by marking up goods, which is necessary to make a profit.

Useful documents to download:

The Business.Ru Retail program will help you calculate the marginality of not only a specific product, but also the entire store. It will also allow you to easily automate the cashier’s workplace, work with weighted goods, maintain warehouse records and sales analytics. Supports 54-FZ and EGAIS.

By “increasing” a trade markup on a product of one hundred, two hundred, and sometimes three hundred percent, each seller is chasing profit. What “stimulates” them in this process is that today in our country the maximum margin has not been established, which means that any seller or owner of a service enterprise can set any margin depending on their needs and demand for the product.

Important! If the markup on your goods is prohibitively high, then simply no one will buy such things or products.

When introducing new products to your retail store's assortment, you must use calculations to determine the optimal level of markup to achieve the desired level of margin after covering all costs.

Buyers of goods and consumers of services will never know how much money they actually overpay for goods - we can only guess about it. On average, the margin level is 20–30% of the cost of a product or service, but for different categories of goods the margin can reach 1000%. And, despite this, they are actively bought.

This, for example, is the purchase of items from world-famous brands - consumers overpay hundreds of times the cost of these goods and, of course, will continue to do so.

In general, all products can be divided into three categories:

1. Low-margin goods. These types of goods are sold everywhere, the demand for them is quite high, but due to the fact that such things can be bought on every corner, you cannot put too much of a markup on them. The purchase price of these goods is quite low, which means that a margin of more than 10-20% is not established on them. But, at the same time, such products are the best-selling, which means they will quickly “leave” from store windows.

The profitability of selling low-margin goods lies in the fact that the benefit from them can be “removed” due to their good turnover, that is, “taken” by the number of goods sold. For example, low-margin goods include household chemicals, toys, children's products, non-food products, etc. As for the service sector, the lowest level of margin is observed in the transport sector;

2. Medium-margin products. For such groups of goods, the markup is higher than for low-margin goods, and all because these are no longer everyday goods and there are significantly fewer offers on the market. This category includes household appliances; in some stores the margin is 30-40% of their cost, or, for example, building materials;

3. High-margin goods– these are goods that sell well “here and now”. They are the most coveted among retailers. These can be new items, “seasonal goods” or goods for which demand is high on certain days of the year, or goods for which demand is always consistently high, regardless of the time of year, the economic situation in the country and the income level of the population.

This may include Apple products, items of famous brands and brands, jewelry and products made of precious metals, etc. There is always a demand for such goods, which means that 100% mark-up will not scare away customers!

As for the service sector, the absolute leader here, receiving the largest margin, is public catering enterprises. And this applies to both small cafes and elite restaurants, where a cup of coffee, the cost of which is no more than 40 rubles, can be sold for 400, or even a thousand rubles.

How to choose a profitable product to sell: ideas for business

Important! The cheaper the cost of a product at which the retailer purchased it for further resale, the lower the markup on it will be, and therefore the size of the margin.

You can automate the calculation of the cost of goods and trade margins by connecting

add up the average cost of transportation costs spent on delivering goods to the store;
the average cost of servicing a client, including the salary of the seller, the cost of maintaining a trading enterprise;
funds invested in advertising one unit of goods, as well as other costs.

Based on these components, you will receive the amount of markup on your product, which can be set on the goods.

Today, in a difficult economic period for the country, many retailers are tormented by the question: what high-margin products should be introduced into the store’s assortment to increase the average check and obtain the greatest profit?

The online magazine “Business.ru” lists the top 10 high-margin goods that can be sold at the highest markup in 2018.

Top 10 product categories with the highest markups

Beverages

Experienced retailers and catering establishment owners know firsthand that drinks are one of the highest-margin products. So, for example, the cost of a liter of high-quality plain drinking water is no more than two rubles, but today on the market the average liter bottled water costs from 30 rubles.

Imported copies can cost up to a hundred rubles or more. For example, in resort towns (on the Russian Black Sea coast or abroad), the cost of bottled water in a five-liter container can reach several hundred rubles. And still, tourists will buy drinking water at such “crazy” prices.

This is certainly beneficial for sellers - the markup on water here can reach 100, 200, or even 500 percent, and in fact its actual cost differs many times from the price presented in the store.

The same can be said about drinks in catering establishments. The price of drinks can be increased several times. Even just by adding hot tea or coffee, cocktails or refreshing drinks to your grocery store’s assortment, you can “win” a decent amount of money and get a good margin.

Flowers

Let us “feel” for sellers and buyers the size of the margin in the flower business. The markup on goods here is colossal. For example, Ecuadorian roses, popular in our country, in Ecuador itself, in terms of Russian rubles, will cost 30-50 kopecks per piece, but in Russia their price today ranges from one hundred rubles per flower. Of course, the cost of a rose includes the costs of its delivery, but the markup amounts are still significant.

Selling flowers is always profitable, especially during the holidays. And, if you can competently and beautifully “introduce” the sale of flowers into the store’s assortment, then this will become a stable source of constant profit, since any flowers today are goods with a consistently high markup. The only problem lies in finding a reliable supplier who can deliver flowers at an attractive wholesale price for you.

Read more about how to open a flower shop in 2018.

Handmade

Today, exclusive handmade products are wildly popular all over the world. It is very difficult to estimate their cost, which means that when selling and reselling them, the seller is free to “inflate” any price. Hand-made products include handmade dolls, hand-sewn clothes, accessories, beautifully designed interior items, original designer “things” and similar beautiful and stylish little things.

Retailers are confident that with the right approach, adding such exclusive hand-made items to the store’s product range, you can make a fortune in the shortest possible time. The margin level here is really high, demand is also high, and the supply market is still relatively calm.

This type of high-margin goods is suitable for various stores: from furniture stores to clothing stores, children's goods, accessories, etc. Handmade products are really profitable to sell to any retailer today.

You can automate the calculation of the cost of goods and trade margins by connecting

Accessories for the holiday

This category also includes goods at “unreasonably high” prices. Sellers, by increasing prices for holiday goods, are betting that people will be forced to purchase them at any cost. That is why a postcard - colored cardboard with a poem inside, the cost of which is a few rubles - can cost up to a hundred rubles in stores today, and a simple balloon filled with helium, the cost of 10 rubles, will cost 150!

That is why many retailers are introducing these high-margin products into their store assortment: cards, balloons, room decorations, “caps,” as well as wedding accessories, posters, flags and much, much more. The cost of all these goods is a pittance, but the “margin” from their sale can reach hundreds and thousands of rubles. In addition, the demand for such products is always high.

Bijouterie

Products with high margins, the introduction of which into the store’s assortment is quite profitable today, include various jewelry, accessories, and costume jewelry. Expanding the assortment to include such related products is important for shoe or clothing stores, underwear, and even a small retail outlet.

The markup on products made of colored plastic and glass - costume jewelry - can reach three hundred percent. Sometimes the cost of simple beads or accessories from famous brands can reach the cost of gold or silver jewelry. In other words, it is through the sale of “penny” jewelry that you can get particularly large revenues in the store.

Expensive alcohol

Of course, selling alcoholic beverages today is a costly business; in addition to obtaining a license to sell alcohol, you need to comply with special trading rules, connect to the Unified State Automated Information System and solve many other related problems. But all time and material costs are more than compensated by the margin received from the sale of alcohol.

And if, for example, in an average restaurant the cost of a bottle of good wine is at least tripled, then even in a grocery store, if you “increase” the markup by 100%, you will get a good profit. For elite alcohol and rare wines, this is far from the limit - alcohol has been and remains the highest-margin product and brings net constant profit to those involved in its retail sale.

Have you opened a store, delivered goods, kept records and are thinking about automating its work? Pay attention to the commodity accounting program Business.Ru Retail. It will allow you to easily automate the cashier’s workplace, work with weighted goods, maintain warehouse records and sales analytics. It also supports 54-FZ and EGAIS.

Loose tea and coffee

It’s an amazing fact, but today more and more retail enterprises choose loose tea and coffee to sell related high-margin goods. All people love good tea and quality coffee, and true connoisseurs are ready to pay a tidy sum for their elite varieties.

For example, by purchasing teas directly from China and selling them in your store with a 300% increase in cost, you can definitely get significant benefits.

This high-margin product has long established itself, and today the most popular varieties of elite Chinese tea can be found on the shelves not only of tea shops, but even in sports stores in the sports nutrition departments and in retail grocery stores. Such a related product will in any case increase the average check in your store.

Cosmetics

Introducing cosmetics from well-known popular brands into the store’s product range is a priori profitable: the cost of cosmetic products, as a rule, does not exceed 20% of the market price of the goods. That is, 80% of the cost of cosmetics is its beautiful packaging, promotion and advertising costs. But women, the main buyers of cosmetics, are ready to overpay almost any money for cosmetics from their favorite brands.

The same goes for perfumes - their cost is much lower than the market value. By making high-quality cosmetics or perfumes a related product in your store, you can increase the average check and receive consistently high profits. This option for related products is also suitable for women's clothing stores, accessories, pharmacies, industrial goods stores and others.

Snacks and popcorn

The top ten products with the highest markups today certainly include such popular products as snacks, sweets, and popcorn. These options for related products are good for retail outlets located in shopping and entertainment centers. Also, these are generally really high-margin products.

For example, by opening even a small point selling chewing marmalade, which children love so much, popcorn and other snacks near a movie theater, in an amusement park, near a city water park, near children's playgrounds, you can recoup all costs in a matter of months. Just imagine: the cost of raw materials for popcorn - dry corn kernels - is ten times lower than the cost of ready-made hot popcorn!

And even the minimal costs of its production do not justify the high prices for this type of product: in cinemas the price of a box of hot popcorn can reach a thousand rubles.

The same goes for other sweets, chewing marmalade, cotton candy, ice cream - these high-margin products are always loved and desired among children, and that is why parents are ready to “spend” a tidy sum for them. By adding, for example, to the assortment of a children's goods store a stand with “related” products - candies and chewing marmalade - you will receive tangible benefits after a short time.

About other effective ways to increase sales in a grocery store

Accompanying services

It is quite a profitable business today to provide the population with services related to your business in the field of trade. You can also “inflate” prices here indefinitely, and still these types of servants will be in demand among buyers.

For example, for a clothing store - these are clothing fitting services, for a furniture store - furniture collection and delivery services, for a household appliance store - their repair, refilling cartridges, installation of software with on-site visits, for a flower shop - bouquet delivery services, decorating rooms with fresh flowers, etc.

You just have to use your imagination, come up with a high-margin related service for your business, and you can not only increase profits, but also make them stable, thereby diversifying your business and finding new ways to generate income. It is this “niche” that is recognized by marketers and retailers as the most promising and profitable.

In general, experts advise entrepreneurs in the retail sector not to be afraid to take risks and introduce high-margin products into the store’s assortment. With a competent approach, weighing all the pros and cons, analyzing the market and competitors, you can increase your profits.

But you shouldn’t think that everything is so rosy: today, even when selling high-margin goods in a store, certain difficulties may arise, which means that an entrepreneur must be able to quickly respond to all changes in demand and the market, monitor the situation and try to keep up with the demands of the population .

According to enterprising people, the Internet is not only an information environment, but also a huge trading platform that allows you to find buyers for any product. Thousands and millions of businessmen are trying to productively use this virtual resource and offer visitors to their sites a wide variety of products, which naturally leads to active competition between them.

Therefore, entrepreneurs today are in search of current ideas for 2018 - what to sell in an online store: it is obvious that the choice of product completely determines the further strategy of action and the potential profitability of the business. Beginners usually rely on absolute hits and trendy new items, forgetting about the transience of fashion. Meanwhile, other products are also characterized by stable demand, which makes it possible to earn money from their sales not only during periods of rush, but also for many subsequent years.

Product evaluation criteria

Finding what to sell in an online store in 2018 is quite difficult not only for a novice entrepreneur, but also for virtual trade sharks. The process of choosing a product involves analyzing many seemingly insignificant factors that could potentially turn into a problem for an unprepared businessman. The attention of the creator of the trading platform requires:

Demand. The profitability of a particular niche is primarily determined by the presence of a clearly defined target audience. You can offer the highest quality products and still go broke if they are not in demand by customers;
Market volume. In some niches, the number of stores is measured in just a few - however, this does not mean that there is no competition in them. Perhaps there is simply nothing for more operators to do here. Therefore, you should make sure that the size of the audience is sufficient for normal earnings;
Presence of competition. You need to understand that virtual trading giants are already operating in some categories, and a newcomer is unlikely to be able to compete with them. On the other hand, new niches are created every day: a businessman who has managed to occupy one of them has the right to count on his share of the profit;
Entrepreneur qualification. As a business, reselling goods requires knowledge in the chosen field. As a last resort, the seller must quickly study the features of the product in order to professionally advise clients;
Investment sizes. In some categories, significant capital investment is required to create an acceptable range of inventory. When choosing a niche, a businessman should adequately assess his financial capabilities;
Profitability. In online advertising there is the concept of the cost of attracting a client. The profit from each order should at least cover these costs. In addition, it is necessary to take into account the costs of maintaining a warehouse and shipping goods;
Average check amount. The overhead costs for fulfilling each order are usually independent of the cost of the product. Therefore, it is more profitable for an entrepreneur to sell one expensive product than a dozen cheap ones for the same amount;
Product dimensions and weight. Goods that are small in size and weight are cheaper and easier to store and ship - there is no need to rent a large warehouse, hire loaders and vehicles for transportation;
Availability of suppliers. Reliable suppliers of the most popular products of 2018 should work in the chosen niche. It is advisable to have several of them - this way you can choose the most favorable terms of cooperation;
Duration of the transaction cycle. The maximum interval between completing an order and receiving payment for it is no more than two weeks. Otherwise, you can sell off all warehouse stocks and be left without working capital;
Frequency of purchases. Earning money from repeat sales to regular customers is easier and more profitable than constantly attracting new customers. An entrepreneur should choose a product that is ordered at least once every 6–12 months;
No obsolescence. You should be wary of new products on the 2018 market, which are often subject to rapid obsolescence. For example, women's clothing or smartphones are rapidly going out of fashion, while dishes or home textiles remain relevant for many years;
Seasonality. Of course, the sale of designer felt boots, New Year's souvenirs or Easter decorations looks extremely attractive in terms of profitability, but such a business is relevant for no more than a couple of months a year.

Product selection methods

How can an entrepreneur determine what is in demand in the market for services and goods in 2018? There are several available tools for measuring the level of demand for certain products, allowing you to indirectly assess the prospects of creating an online store in the chosen niche:

Market research and statistics. Thanks to the analytical work of various agencies, you can find out what sells best on the Internet: 2018 statistics published on their websites make it possible to identify categories popular among consumers. However, the entrepreneur must choose specific types of goods independently;
Google Trends. The service helps to assess the dynamics and number of requests for the name of a product or service in Google search and on YouTube over the past year. Accordingly, by increasing the number of user requests on a particular topic, you can find out what is profitable to sell in 2018;
Yandex Wordstat. A similar tool that uses the capabilities of the Yandex search engine. Statistics for measuring the frequency of queries, based on keywords, contains results for the last two years, and geographic targeting allows you to refine the data for a specific city or region;
Advertisement sites. Bulletin boards like Avito or Yandex.Market are used by a huge audience of buyers. Using these tools, you can also determine the demand for goods in 2018: you should create several competent offers for the sale of various products, and then measure the intensity of requests for each of them.

What can you sell online?

Theoretically, on virtual trading platforms you can sell anything - from souvenir magnets to industrial enterprises. However, an entrepreneur who wants to build a profitable business should know what is most often purchased on the Internet: statistics from 2018 make it possible to rank the most popular product categories and identify niches with high markups among them.

Small household appliances

Small household appliances top the top sold goods on the Internet in 2018. Buyers prefer virtual stores due to the price, which is 20–40% lower than in regular retail outlets, and a huge assortment consisting of hundreds and thousands of items.

The greatest demand is:

Household appliances - vacuum cleaners, irons, steamers;
Personal care equipment - electric shavers, epilators, hair dryers, curling irons;
Kitchen appliances - mixers, blenders, coffee makers, meat grinders.

However, the level of competition in this segment should make a businessman think: large network companies have already divided the domestic market among themselves, and therefore the search for a free niche can turn into a difficult task for a beginner.

What should you do in such a situation:

Set a price lower than competitors;
Look for affordable analogues of products from well-known brands;
Provide the buyer with the opportunity of delivery, installation, and service.

Clothes and shoes

In second place in the ranking of the best-selling products on the Internet in 2018 are clothing and shoes. This looks somewhat unusual, since any client tries to study and try on the product before purchasing. Therefore, the demand is mainly for items of popular brands with a quality known in advance to the customer and an understandable sizing chart.

Most often, women's and children's clothing are purchased online; many buyers are also interested in various accessories - bags, belts, gloves. However, when working with such goods, it is necessary to carefully monitor fashion trends and update the assortment in a timely manner - otherwise the businessman risks filling the warehouse with illiquid goods.

Digital technology and accessories

People who prefer to buy phones and tablets on the Internet consider the main arguments in favor of such a decision to be a wide range, the ability to choose a model with the desired technical characteristics and a price, which is again 20–40% lower than in conventional electronics supermarkets.

Of course, the top sellers remain models from well-known brands - Samsung, Apple, HTC, LG or Sony. However, recently, thanks to the reasonable pricing strategy and quality control policy of manufacturers from China, the popularity of brands such as Xiaomi or Meizu has been growing, which allows many novice entrepreneurs to build.

Unfortunately, due to active competition, it is not advisable to set a markup on digital equipment higher than 6–10%. However, this does not apply to accessories: cases, headsets, headphones, chargers, protective glasses and holders are successfully sold with a markup of 150–200%.

Perfumes and cosmetics

The main target audience in this market niche remains women. When choosing decorative and everyday cosmetics, they are guided by reviews of friends about the product, brand awareness and personal experience in using certain products. The most popular products in Russia in 2018 are:

Hair dyes and strengthening balms;
Everyday cosmetics - mascara, nail polishes, lipstick;
Depilatory compositions;
Face masks and creams;
Gift sets of cosmetics;
Manicure tools.

The situation with perfumes looks similar. Since it is impossible to evaluate the advantages and disadvantages of a fragrance remotely, buyers prefer mainly popular brands and products that they use or have used previously. The following practice is also known: clients visit the nearest salon and choose perfume there, which they then buy much cheaper in an online store. Therefore, the assortment of a virtual retail outlet should consist of products that are widely represented on the domestic market.

Computer technology

There are not many well-known manufacturers in the segment of computer equipment and components, and therefore users are not afraid to order their products on the Internet. In addition, new models are constantly appearing on the market, reaching regular stores only after some time. The list of current products for sale in 2018 includes:

Processors;
RAM, motherboards and video cards;
Hard drives and SSD drives, flash drives;
Power supplies and housings;
Printers, scanners, MFPs;
Monitors;
Mining equipment;
Laptops and netbooks;
Keyboards, mice and other accessories.

At the moment, the niche is oversaturated with stores actively competing with each other. A beginner who wants to find his buyer will either have to offer a completely exclusive product (for example, Chinese mining equipment or industrial microcontrollers), or invest huge amounts of money in website promotion, while not forgetting to maintain the widest range.

Household products

The abundance of products in this category allows the entrepreneur to implement a wide variety of strategies. Some stores successfully sell products of a certain brand, others specialize in one type of product (for example, bed linen), and still others offer visitors everything you can imagine - from cutting boards to fireplaces for the country house. Among the best-selling products of 2018:

Dishes and kitchen utensils. Chinese goods in this category are in demand due to their low prices, and European goods due to their high quality;
Home textiles. The top seller in this category is bed linen. They also buy towels, tablecloths, blankets and even curtains well.

Goods for children

Obviously, parents who are busy caring for a child have no time to go shopping in search of the necessary goods. Therefore, many of them, who are among the most active Internet users by age, prefer to order everything they need on virtual platforms. However, such buyers choose products for children extremely carefully, focusing on:

High quality and safety of goods;
Availability of hygiene certificates;
Possibility of returning some items from the order.

Many entrepreneurs start their activities by selling toys. However, in the list of popular products for sale on the Internet in 2018 there are other products worthy of attention:

Diapers, rompers and other knitwear for newborns;
Diapers, sanitary napkins, powders;
Baby food, milk formulas;
Pacifiers, feeding bottles;
Strollers, cribs, children's bedding;
Walkers, children's bicycles;
Coloring pages, educational and educational games.

Large home appliances

The sale of large household appliances seems to be one of the most difficult niches for beginners to reach, surpassing in complexity the sale of computers and smartphones. Indeed, a businessman has to invest a lot of money in filling the store with goods and creating an acceptable assortment.

In addition, clients who want to make an expensive purchase still prefer to check the equipment before paying, make sure it is functional and free of defects, and receive advice on the rules and features of its operation.

Finally, the dimensions of the products significantly complicate their storage and transportation. The low price of an online store combined with costly long-distance delivery may actually turn out to be more expensive than the high cost of goods in a regular hardware supermarket plus a budget transportation service.

Therefore, large household appliances remain among the top products for sale mainly thanks to large retail chains that have the necessary resources for their purchase, storage and transportation.

Products for sports and active recreation

The sporting goods market is actively developing, mainly due to the fashion for a healthy lifestyle. Many city residents suffering from a lack of physical activity buy bicycles, start jogging, yoga or various types of fitness: each of them can become a client of an online store that sells sportswear, shoes and equipment.

Working in this segment requires certain preparation: an entrepreneur must not only have a good understanding of the specifics and characteristics of the products he offers, but also be able to choose something that will correspond to modern trends and be in demand. The assortment of a specialized online store may include such popular products for sale in 2018 as:

Sports equipment and exercise equipment;
Sports nutrition;
Tracksuits, training clothes;
Gadgets for supporters of an active lifestyle;
Bicycles and spare parts for them;
Tourist equipment.

Products for car enthusiasts

This category can be divided into two niches - the sale of spare parts and the sale of automobile accessories. The first of them requires in-depth knowledge of the nomenclature and interchangeability of parts, since the number of car models today is measured in thousands. Therefore, businessmen practice a narrower specialization, dealing exclusively with specific brands of cars or manufacturers from certain regions - for example, from Korea or Germany.

The second niche is more attractive for beginners: accessories are usually standard or universal without reference to a specific car model, and the markup on them reaches 100%.

What to sell in 2018 in an online store:

Car tires;
Navigators;
DVRs;
Radio and speaker systems;
Child seats;
Alloy wheels;
Alarm systems;
Motor and transmission oils;
Batteries;
Seat covers and floor mats.

Handmade goods

An entrepreneur planning to sell handmade goods can put up for sale both souvenirs of his own making and products of other craftsmen. Both options are interesting for a beginner due to the lack of competition in this niche and minimal investment in organizing trade. The top 10 most popular products for sale online in 2018 include:

Paintings;
Knitted products;
Handmade toys;
Leather bags, wallets, belts, purses;
Figurines, vases, decorative items;
Flower pots;
Wooden cutlery;
Jewelry and decorations;
Designer clothes with painting or embroidery;
Wedding accessories.

Moreover, it is not at all necessary to limit the range to handmade goods: raw materials, materials and tools for their production are also in high demand among craftsmen - yarn, threads, ribbons, beads, kits for the production of soap and candles, sheets of leather, paints, sets of cutters and much more other.

Food

A large number of supermarkets and small grocery stores today hinder the development of this segment of virtual trade. To avoid competition, entrepreneurs have to choose their target audience more carefully. So, the following are definitely interested in ordering food products online:

Vegetarians, supporters of a healthy lifestyle, consumers of organic and environmentally friendly products;
Working people who do not have time to go shopping;
Customers buying pizza, sushi and national dishes with delivery.

However, there is a niche in which online stores have an undoubted advantage over conventional retail outlets - the sale of elite varieties of coffee and tea. The main advantages of these products are their high price, a clearly defined target audience, huge potential for repeat sales and the almost complete absence of analogues on the shelves of grocery supermarkets.

Goods for pets

To imagine the size of the pet products market, it is enough to remember that every third Russian family contains one or more pets. At the same time, in ordinary pet stores it is quite difficult to find specific food or a suitable cage for a pet - usually only the most popular products are presented here. What you can successfully sell online:

Food for birds, fish, cats and dogs;
Hygienic fillers;
Flea and tick products;
Cosmetics for animals;
Toys;
Collars, muzzles, leashes;
Cages, carriers, houses;
Clothes for animals.

With the exception of food and veterinary drugs, most pet products are produced in China, which allows budding entrepreneurs to buy them for literally pennies and resell them at a high markup. When looking for products in the mid-price segment, you can also turn to domestic manufacturers, who often offer good quality products.

Tickets

Users appreciated the convenience of ordering a variety of tickets on the Internet: for example, those who want to attend a concert of their favorite musician just need to go to the operator’s website and make a few clicks to pre-book the required number of seats in the desired row. In addition, online advertising allows customers to find out about an upcoming event much earlier than regular posters.

Popular products to sell online 2018 are:

Railway and air tickets;
Tickets for shows and concerts;
Tickets for sporting events;
Tickets for cinema shows and theatre.

Competition in this niche is low, mainly due to the complexity of organizing ticket sales. Indeed, transport companies and show business operators prefer to work with a narrow circle of partners, one of which can only be the owner of a popular and frequently visited website.

Chinese products

Due to minimal requirements for start-up capital and high profitability, China attracts many entrepreneurs. However, despite the high competition, such activities remain an excellent option for starting your own business on the Internet. and other Chinese trading platforms are:

Shoes, clothing;
Bags, belts and other accessories;
Automotive Products;
Souvenirs;
Digital technology.

The main disadvantages of this niche are the strong variation in product quality among manufacturers and unsatisfactory delivery speed. Therefore, the owner of an online store should take the time to search for reliable suppliers and purchase a trial batch of products before placing a wholesale order.

On the other hand, these same disadvantages can be considered as advantages: it is thanks to them that a private buyer is afraid to order something in China on his own and prefers to use the services of an entrepreneur who has solved all the problems with the selection and transportation of goods for him.

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Trends in virtual trading

While studying, a novice entrepreneur should pay attention to current trends in the virtual trading market:

The most compelling argument for customers is price. According to surveys by the Yandex.Market service, 64% of online store visitors primarily pay attention to it;
The mobile commerce segment is growing. Customers appreciated the convenience of purchasing goods directly from a smartphone, and therefore trading platforms began to actively acquire mobile applications;
The number of purchases from the regions is increasing. Of course, megacities like Moscow and St. Petersburg retain leadership in sales volumes, but recently there has been a significant influx of buyers from the provinces.

Accordingly, a businessman will have to not only find out what is in demand among the population in 2018, but also learn how to sell his goods correctly:

In the absence of experience and impressive capital, it is not recommended to start a business in competitive niches such as the sale of digital and computer equipment, household appliances, clothing and footwear of famous brands;
The segments of household goods, food products, car accessories, pet products and handmade souvenirs remain relatively free;
When selling an expensive product, you need to make sure that it is exclusive, rare or specialized;
The site should at least be displayed correctly on mobile device screens, although having its own application seems more desirable;
An entrepreneur who organizes prompt delivery to regions and small towns receives additional benefits.

Conclusion

Features of the virtual environment have a significant impact on the conduct of trading activities online. On the one hand, there are no geographical barriers for an online store, the assortment is limited only by the capabilities of the owner, and the absence of the need for personnel and production space reduces overhead costs. On the other hand, you have to work from scratch to attract customers and promote the site, while an ordinary stall to get a stable flow of customers can be placed in any place with high traffic.

However, the main reasons for failure are still the arrogance and overconfidence of the entrepreneur, his lack of desire to take into account any other opinion other than his own, as well as a lack of knowledge in his chosen niche. Therefore, the creator of an online store must clearly understand what exactly, to whom and how he is going to sell.
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