Open a coffee shop in a shopping center. Coffee shop business plan. How to open a coffee shop: calculations and advice from successful entrepreneurs

Have you always wanted to open your own business? Do you love coffee and dream of your own coffee shop in Moscow? Stop dreaming - it's time to act! The first step is to assess your financial capabilities. Let's calculate how much it costs to open a coffee shop.

How much money do you need to open a coffee shop: choosing a format

The costs of starting a business depend on its scale. There are 2 main formats of coffee shops:

Mobile coffee shops. Requires minimal investment - up to RUB 500,000. Allows you to save on renting premises and its arrangement. Basically, all you need is a good coffee machine and quality products.
Stationary coffee shops. To open, you need at least 2’000’000 ₽. In addition to the costs of renting and renovating the premises, you need to purchase equipment, hire staff, and develop a menu that includes coffee, desserts, snacks and salads.

How much money do you need to open a coffee shop: detailed calculations

Below we will look at how much it costs to open a coffee shop and what you need to purchase to start a business in Moscow.

Renting premises

So you are planning to open coffee shop with 100 seats, area 200 m². Rent of premises in a high traffic area will be from 500’000 ₽ per month.

Staff salaries

The minimum staff includes 8-10 people working in shifts: baristas, waiters, cooks, dishwashers and cleaners.

The wage fund will average 300’000 ₽.

Equipment costs

A significant expense item is the purchase of quality equipment. Let's figure out how much money you will have to spend on equipment.

Professional coffee machine — 70’000 ₽
Coffee grinders - 30’000 ₽
Refrigerators for storing food and ready-made desserts – 100’000 ₽
Cooling display case for confectionery products – 100’000 ₽
Oven for baking – 50’000 ₽
Washing – 20’000 ₽
Mixer — 6’000 ₽
Microwave oven – 5’000 ₽

The minimum set of equipment for a coffee shop is: 381’000 ₽.

other expenses

We have listed the main costs of opening a coffee shop. You will also need to provide expenses for:

Business registration – 5’000 ₽
Repair of premises – 100’000 – 150’000 ₽
Furniture for a coffee shop (bar counter, tables, chairs, sofas) - about 1’000’000 ₽

We calculated how much money is needed to open a coffee shop. This does not take into account the costs of purchasing products and consumables (depending on the suppliers of goods).

Buying a coffee shop as an alternative to creating a project from scratch

Do you want to invest money in

My experience: how to open a coffee shop from scratch and what is needed for this.

A step-by-step guide on how to open a small coffee shop, where to start, how to proceed, what permits are needed and most importantly, what kind of profit a small coffee shop brings.

Opening a coffee shop from scratch.

What does it take to open a coffee shop? First of all, you need to find a good room in a walk-through place, it is advisable that this room already had a catering point, then it will be much easier, because the room already has all the required communications - water supply, sewerage, ventilation, and meets the requirements of the state sanitary and epidemiological inspection and the fire service. Renting a room in the city center will cost you on average $1,000 per month (depending on the city).

All you need at this stage is to enter into a lease agreement with the landlord.

Of course, before concluding a lease agreement for premises, you need to register your business activity; just contact the tax service and open an individual entrepreneur.

This activity corresponds to OKVED code 55.30 “Activities of cafes and restaurants.” Immediately you need to write an application for the transition to UTII, this is the best option for the taxation system for a small coffee shop.

Note! An entrepreneur who is starting his business for the first time, according to the law on state control, will not be subject to inspections by state sanitary and epidemiological authorities for 3 years. After opening a coffee shop, you must notify Rospotrebnadzor in writing within 5 days.

But your coffee shop must meet the sanitary and epidemiological requirements for public catering facilities; a full list of requirements can be found in the regulatory documents of the state sanitary and epidemiological supervision.

When the individual entrepreneur is already open and there is premises, we purchase equipment. You will need exclusively professional equipment:

Espresso machine.

Coffee grinder with dispenser.

Holder with tempera.

Oriental coffee machine.

It is also advisable to purchase a filter-type coffee machine.

French press.

Refrigerated display case for desserts.

You can bake buns and croissants in a coffee shop; you will need a baking oven.

Before purchasing, carefully test the coffee equipment in person! Prepare all types of coffee on the equipment several times; the quality of the coffee drink directly depends on the equipment, raw materials and professionalism of the barista.

If you have a limited budget, you don’t have to buy coffee equipment, you can rent it; there are coffee suppliers who provide coffee equipment for rent, provided that you purchase coffee from them monthly (usually at least 10 kg of coffee beans monthly).

Speaking of raw materials, there is very high competition among producers in the coffee market, so there is plenty to choose from. You need to periodically purchase coffee beans, you need to find high-quality coffee at an affordable price, and as an option, you have the opportunity not to buy equipment, but to rent it from suppliers.

The coffee shop needs to be equipped, create your own style, install furniture for equipment, tables and chairs for customers.

Option for interior design of a coffee shop.

So that you understand, it is very difficult to find a room that has already been renovated, usually you need to do the repairs yourself, (often cosmetic repairs are enough) the price is about $2000 if you hire a team of workers. It is more profitable to do the repairs yourself; spend only on materials (wallpaper, paint, etc.). - $1000. We order a sign for the premises from an advertising agency.

For furniture for a coffee shop, you will need several tables and chairs, several paintings and other decorative elements, as well as a bar counter and a couple of tables for coffee equipment.

Tableware (cups, saucers, spoons) and disposable tableware for coffee to go.

To work, first of all, you will need an experienced barista; if you have a desire to master this profession on your own, then you can take barista courses, which last no more than a month.

Barista is a specialist in preparing coffee drinks; a barista knows how to properly prepare coffee, including latte art.

Is it profitable to open a coffee shop? Judge for yourself, the cost of preparing one cup of espresso is no more than $0.20, and the price of the prepared drink is on average $1, the markup on coffee is more than 5 times!

Selling desserts and baked goods increases sales by an average of 30%; the markup on desserts is about 100%.

Popular business ideas

Smoking fish - home business idea

In this article we will look at the features of such an enterprise as a coffee shop. Sometimes it is mistakenly associated with an ordinary cafe. This is not entirely true. More precisely, an ordinary cafe can be called a coffee shop, but at the same time it will not be one.

From an income point of view, it may not be important to clarify the difference between a cafe and a coffee shop, or a public food outlet in general. But from the point of view of building a business, generating and implementing an idea, this seems important.

If a public catering outlet generates income, that’s good. But at the same time, completely different business models are used for construction.

The coffee shop business model is implemented on other projects and where it works - other models may not work. Those. at coffee shops have their own specific sales market– not always intersecting with others.

Distinctive features of the coffee shop

A coffee shop is not a catering outlet. Although sometimes it is turned into one or, due to the circumstances, it itself is transformed into it. The coffee shop is turning into a catering outlet through an exorbitant expansion of additional services and an increase in the number of dishes.

We will not consider such food points. The coffee shop business plan does not include the entire variety of catering outlets. What makes a coffee shop different?

A coffee shop is, first and foremost, coffee. Coffee here should be presented in a wide range. Depending on the orientation of the coffee shop towards certain clients, the coffee can be instant or elite, hand-brewed.

In addition to coffee, additional dishes may be offered: sweet cakes, chocolates, etc. If you offer kharcho soup with coffee, the establishment has already gone beyond the coffee shop format and a different model is required to evaluate the business.

In addition to coffee, the range of drinks can be expanded: cocoa, tea, etc.

So, the coffee shop offers:

various different types of coffee;
accompanying light dishes for coffee;
other drinks;

This type of establishment implies a specific target audience.

Who is the coffee shop aimed at?

Obviously, a coffee shop does not imply a full-fledged complex nutrition.

Target audience for the coffee shop:

students, teachers;
creative intelligentsia;
businessmen;
other (visitors of shopping centers, train stations, etc.).

It's worth reading the article: Which one is best?

The idea of a coffee shop includes two concepts:

quickly, on the run, drink coffee and a bun;
chat over a cup of coffee.

According to the location of the coffee shop, emphasis is placed on certain features. For example, a coffee shop located in an elite business center should most likely offer natural coffee and a pleasant, intimate atmosphere for negotiations.

Additional coffee shop services

How to expand the services provided:

organization of pre-orders (coffee breaks);
delivery of orders.

This is especially true for coffee shops aimed at working with businessmen, creative intelligentsia, scientific and educational groups.

Download a ready-made coffee shop business plan, current for 2019, from our trusted partners "Biplane". Download link.

Placement of a coffee shop, market analysis

A business plan for opening a coffee shop must include the location, the approximate structure of the target audience, and the competitive environment. Moreover, the competitive environment is not only nearby similar coffee shops, but also all catering establishments in the area that offer similar drinks.

Unlike other places that offer coffee, the price at the coffee shop is higher. Sometimes even higher than in a restaurant. Therefore, a coffee shop should offer a number of advantages: first of all, high-quality coffee, everything else depends on the location.

The minimum entry into the business is inexpensive; it is enough to purchase a coffee machine, so many people open a coffee shop without thoroughly working out the idea. After some time, unable to withstand the competition, the business closes.

The location of the coffee shop is crucial for the profitability of the business..

The most favorable options for its location follow from the features of the coffee shop:

In educational institutions or directly near them.

In this case, the emphasis should be on speed of service and not very expensive types of coffee. Additionally - various kinds of sandwiches and light snacks.
Target audience: students.
Competitors: student cafes, fast food establishments.

In the business district.

There is always a choice of expensive, well-prepared coffee. Strict design of the premises, corresponding requirements for personnel. Services for organizing coffee breaks.
Target audience: businessmen.
Competition: restaurants.

In other places where people visit: shopping centers, train stations, etc.

Here you will need a reasonable combination of mid-segment prices and inexpensive types of coffee. In the process of work, a feature of a specific location may be identified, which will require constant monitoring of the enterprise and analysis of the emerging market.
Target audience: clarified during the work, previously identified by observation, visiting surrounding public catering establishments.
Competition: all food establishments located nearby with similar services.

What is needed to open a coffee shop?

Let's look at how to open a coffee shop from scratch. We have roughly decided on where to start next. The business plan includes the direct costs of opening a coffee shop. We decide on the necessary documents.

Room

Depending on the specific implementation, the premises may be different. To organize a small student coffee shop with 5-10 seats, a room of 10-20 square meters will be enough. For a large coffee shop with 50 seats in a business center - 100 - 150 square meters.

The requirements for the premises are the same as for all catering establishments. Those. sanitary and epidemiological, fire departments, etc.

There are no restrictions on the design of the premises. The main thing is that it corresponds to the place where the establishment is located.

The furniture should also fit harmoniously into the overall decor of the room.

Additional requirements for the premises appear when placing it in a residential building: sound insulation, work schedule, etc.

Equipment

Minimum set of equipment:

coffee machine;
coffee grinder (several for different types of coffee);
fridge;
mixer;
microwave.

Depending on the specific implementation, additional devices may be included in the equipment (for example, a computer with the Internet for maintaining your page).

Staff

The financial calculations of the coffee shop business plan include personnel costs.

The specific recruitment of personnel also depends on the format of the coffee shop being implemented.. This applies to both quantitative and qualitative composition.

For small establishments, one or two people are enough, depending on the work schedule. In large coffee shops, in addition to bartenders, waiters, cooks, cleaners, etc. are added. Accordingly, the higher the class of the coffee shop, the stricter the requirements for personnel and the higher the costs for them.

Some of the staff may be hired on a piece-rate, part-time basis. For some of the work, you can enter into an agreement with specialized companies: culinary companies, cleaning companies, etc.

Documentation

Documentation depends on the legal form. In most cases, organizing an individual entrepreneur is sufficient. The most convenient type of taxes is UTII.

Documentation:

package of organizational documents;
necessary contract agreements;
license (if you plan to sell alcohol).

In addition, you will need a marketing plan. A marketing plan for small establishments may consist only of advertising and a small bonus system for regular customers. For serious establishments, a more thorough approach will be required: advertising campaign, discounts, seasonal fluctuations, etc.

Costing example

Let's give an example of calculation - how much it costs to open a coffee shop in Moscow, profit, payback.

A small coffee shop with 20 seats. Area 50 square meters. Staff - bartender, waiter.

One-time costs

Fixed costs

Income

The markup on coffee in coffee shops reaches 1000%. It all depends on sales volumes. With an average check of 100 - 200 rubles. The number of visitors is 50 – 100 per day. We receive daily revenue: 5 – 20 thousand rubles. in a day. Per month on average: 150 – 400 thousand rubles. This is when the coffee shop reaches operating capacity.

Monthly profit will be: 30 – 50 thousand rubles. Payback period is from one to one and a half years.

The breakeven point in the absence of miscalculations occurs approximately a month to three after the start of work.

Many people dream of opening a coffee shop to make money. This article will help you move from dreams to actions. We will tell you how to open a coffee shop with minimal investment.

Concept Definition

Based on the operating format, coffee shops can be divided into several large groups:

"island" in a shopping center;
coffee point "to go";
coffee shop with seating.

"Island" in the shopping center

This format is convenient because it eliminates most of the issues related to security of the premises, interaction with the Ministry of Emergency Situations, and attracting client traffic. But it usually has the highest rent per square meter. Often this is the starting method for those who want to open their own coffee shop from scratch.

An island will require a minimum of six square meters, which in large cities can cost hundreds of thousands of rubles. In order to understand how effectively a point in this format will pay for itself, you need to decide on the target audience and calculate its presence in a specific shopping center.

Then decide on the conversion and average check. After this, the potential revenue of the coffee shop will become visible. If it is enough to pay all expenses, taking into account the large rent, then placement in a shopping center makes sense.

From experience, in small towns shopping centers are not as crowded, and rental prices are quite consistent with large cities. It is imperative to consider how effective the location will be from a commercial point of view. Perhaps an attractive shopping center will actually turn out to be an unprofitable option.

Coffee to go point

A separate point in the format of a small pavilion, where you can take coffee to go. Typically, the land on which the point is located is leased from the city. Here everything depends on the local authorities.

As an option: look for renting a premises where you can organize the sale of coffee to go through the window opening.

In most cases, an auction is held, the winner of which receives the right to lease the land. For a season, for a year or for a longer period. It all depends on the specific site and municipality.

Rental costs are often low. But difficulties arise with connecting the pavilion to the power grid. Here the approval process can take several months. The government is making efforts to speed up approval procedures, but now they take more than 180 days and officials cheerfully report that this is a very good figure, because previously some facilities could not connect to electricity, gas or water for two or three years.

Therefore, when choosing this option, you need to carefully calculate your strengths and resources. There are many cases when, due to bureaucratic delays, good projects never saw the light of day.

It is worth locating the point in areas with high traffic, only then will the investment pay off.

The step-by-step instructions on how to open a coffee-to-go outlet are almost the same as the steps to open an indoor coffee shop.

Coffee shop with seating

One of the most popular formats, requiring decent investments from the very start. A distinctive feature of coffee shops with seating is that you can drink coffee not in a paper cup, but in a well-heated porcelain cup.

The average bill at them is also two to three times higher than at points with coffee to go, due to guests who came to relax, drink coffee, and eat dessert.

The main difficulty is to find a suitable premises that will be located near the flow of human traffic and at the same time meet the requirements for public catering facilities from Rospotrebnadzor and the Centers for Hygiene and Epidemiology.

In large cities, this problem usually does not arise, but in small cities, be prepared for the fact that most of the premises will be ideal for retail, but not for catering facilities.

Using the example of a coffee shop with seating, we will look at all the other aspects of running a coffee business - where to start opening a coffee shop from scratch, and how to make it profitable.

Who are you, our guest?

Understanding which guests will prefer your product is almost half the battle. It is very important to understand the habits of your target audience, their tastes and interests. The general picture of the coffee shop's target audience looks like this:

Morning hours

students hurrying to get together;
office workers rushing about their business.

Lunch hours

girls stopping by for coffee. They often refuse dessert with the phrase “We are on a diet”;
respectable men who decided to discuss their affairs. Most often they order two classic Americanos and leave a good tip;
students who decided to have a sandwich and coffee. They respond very well to all kinds of promotions and discounts;
workers from nearby offices. Often they don’t stay in a coffee shop, but take a few glasses of coffee with them;
mothers with children. They usually meet on a walk and come in for coffee. Children are ordered cocoa or a milkshake. People often ask to make it warm. They prefer latte.

Evening hours

walking couples. Two coffees to go. Most often a cappuccino or latte;
couples who decided to sit in a cozy corner. The same two cappuccinos or latte, but a dessert for the girl can be added to them. Guys most often trust the choice of coffee to a girl, but if they figure it out themselves, they order an Americano;
families with children. Almost always, mother and child find a coffee shop, visit several times during the day, and after taking dad out for an evening walk, they persuade him to come in and have some coffee. The head of the family always pays, and the order always includes desserts for each family member. If the service is good, they leave a tip and come back a month later.

As you can see, each type of audience requires its own approach, and often even separate drinks and desserts. Accordingly, promotions should be separate for each audience.

Determining the target audience will make it possible to competently build a marketing policy, which will lead to the prosperity of the establishment.

What to choose: LLC or individual entrepreneur?

There are many different articles on this topic. My opinion is this: at the start, if there is only one owner, it is worth becoming an individual entrepreneur, and then, as soon as the business gets on its feet, creating an LLC.

For individual entrepreneurs, the registration procedure is simpler, accounting is simplified, and there are no particular difficulties with reporting. But the individual entrepreneur is also responsible for his actions with all his property.

In the case of an LLC, the opposite is true. It’s a little more difficult to create, manage and report much more difficult than an individual entrepreneur, but responsibility is only within the authorized capital.

A limited liability company is worth choosing if you are more than one business owner. Then this form of organization will make it possible to clearly state the percentages of each participant and not worry about the division of profits.

Small coffee shop tax form

If in your municipality catering establishments are allowed to switch to the Unified Tax on Imputed Income (UTII), then definitely worth choosing this form taxation.

Pros:

Minimum reporting. One declaration once a quarter.
Easy to count. You don’t need to calculate revenues and losses, you simply determine the imputed income from the area of the establishment, and the tax percentage from it with all the coefficients.
There is no need to purchase cash register equipment.

Minuses:

You pay tax regardless of whether you work or not, earn money or are at a loss.
Often the imputed income turns out to be lower than the real one. On the one hand, this is good, you pay less taxes, on the other hand, it interferes with obtaining a loan from banks.

Whether to choose UTII or not is up to you.

If you think that this form of taxation is not suitable for you, then you can choose the Simplified taxation system, income minus expenses.

In this case, you will need a cash register with an EKLZ (electronic control tape, protected), with the help of which the tax inspector will determine your income. In addition, you will need to maintain all accounts and invoices with special care.

The tax office likes to refuse to use some acquisitions to reduce the tax base. In other words, 500 liters of milk purchased per month in the nearest store may not be taken into account by the tax authorities for the reason that there is no agreement between you and the store.

In this case, it is better to include in the expenses a column for the accountant’s salary and delegate all “paper” issues to him.

Selection of premises for a coffee shop

Almost 90% of the success of a coffee shop depends on its location.

It is very important to choose those places where there is the greatest flow of people who belong to your target audience. Business centers, educational institutions, walking areas - each such object attracts a specific target audience, on which your revenue depends.

In addition to passability, the room must comply with the standards of the Sanitary and Epidemiological Station: be equipped with a toilet, exhaust hood, etc. In addition, Fire Supervision makes its own demands. When preparing to open an establishment, do not be lazy, visit these organizations and check the list of requirements. It is updated frequently.

A seemingly suitable premises must be carefully checked and the theoretical number of sales per day calculated. To do this, you need to make several time slices, counting how many people who correspond to the target audience pass by the future coffee shop. An hour in the morning, at lunch and in the evening. After that, you will have an average number of people who pass near you every hour.

The conversion, derived empirically for different premises and types of coffee shops, varies from 1 to 3 percent. Taking approximately one and a half percent of the number of people passing by, you will get the theoretical number of sales per day.

Coffee shop equipment

To easily start a coffee shop, there is one very interesting tool. Instead of buying a coffee machine and coffee grinder, you can rent it. Coffee supply companies are happy to provide equipment for rent, provided that you purchase coffee only from them. In this case, you save about 250 thousand rubles at the start.

In the future, if the coffee shop’s business goes well, it makes sense to buy its own equipment. In this case, you will immediately reduce the purchase price of coffee and get the opportunity to talk with suppliers about other conditions for purchasing.

All other equipment can cost 150-200 thousand.

coffee machine - 0 rub.
coffee grinder - 0 rub.
mixer for milkshakes - 8,000 rub.
ice maker - 12,000 rub.
mini-refrigerators for milk - 24,000 rub.
refrigerator for consumables - 20,000 rub.
grill for sandwiches - 12,000 rub.
display case for desserts - 30,000 rub.
microwave oven - 5,000 rub.
oven for desserts - 7,000 rub.
thermopot - 4,000 rub.
automation system - 35,000 rub.

Total 157 thousand rubles.

That's all you need to open a small coffee shop. By adding repairs, rent and purchase of consumables to this amount, you will understand how much it costs to open a coffee shop according to your plan. In practice, this is already a business plan for opening a coffee shop. All that remains is to decide on the remaining expense items and start taking action.

Coffee shop furniture

In a coffee shop, you immediately need to decide what kind of furniture will be.

From experience, it is best to use tables for 4-6 people, instead of small tables for two.

We realized too late that the girls, even if they came together, took up four places. It's all about women's handbags, which are given a special place. Therefore, it is better to foresee this in advance and use large tables.

There is a rule: if you want guests to quickly come in, take their order and not stay in the room for long, put chairs.

If you want the guest to sit longer and place an order several times, put sofas. This is also true. Tables with sofas have a higher average check, while tables with chairs accommodate more people.

Furniture should be non-staining so that it can be easily washed from the footprints of children that parents place directly on the sofa, from the traces of ballpoint pens left by students and from coffee stains. You can't go anywhere without this.

Coffee shop staff

To operate a small coffee shop you will need two baristas and two waiters. You also need to have at least one barista and waiter as a replacement, so that in the event of illness or unforeseen circumstances in the life of one of the employees, the enterprise continues its work.

Recruitment should begin two to three weeks before the opening of the coffee shop. Baristas can be hired from outside or trained on your own.

It is important to understand that the barista profession is one of the few where the quality of the drink radically depends on a person’s passion for his work.

How to teach?

First of all, theory. Baristas should study the book “The Barista Bible,” which explains in detail what types of coffee there are, where they grow, how they are processed, how they are roasted and prepared. Theory will create the basis for practice.

For the practical part, it is better to invite someone who is already a barista. In theory, you can understand how to make coffee, but in practice it is very difficult to independently implement the acquired knowledge.

A few hours of practice with someone who understands how to properly brew espresso and froth, and your would-be barista can slowly and flawlessly begin making his first test batches of coffee.

If a person does not show interest in his work, does it correctly, but “without a soul,” believe me, he will probably make delicious coffee. But no one will come to him.

For most coffee shop regulars, the barista is a magician who can put together a drink exactly the way the guest wants it. To do this, the barista communicates with guests, gets opinions on drinks and cocktails, makes changes to the menu and invents new drinks.

The situation with waiters is a little simpler. High-quality service is the strict implementation of all instructions and a unique “feeling” of a guest that comes with experience.
The waiter, who has many satisfied guests behind him, always feels what the guest wants to say, order and do.

Therefore, it seems to us that the waiter is guessing thoughts. In fact, he simply knows what we want to order based on our previous orders or passing phrases thrown out while studying the menu.

Give your waiters step-by-step instructions on how you want them to serve guests. How they greet, how they smile, from which side they approach, how the menu is served, and so on.

The more detailed you describe everything, the more accurate the waiters’ actions will be, the better the service in the establishment will be.

How to motivate?

Salary motivates only up to a certain threshold. Above the individual level, a person ceases to perceive a bonus as gratitude for outstanding achievements in work and takes it for granted.

Set a small salary, add a bonus, organize competitions between baristas and waiters. Clearly state what you reward financially and what you deprive of money for.

Once clear rules of the game are established, the system will stabilize. But all this is just monetary motivation. It is effective, but in the short term.

Open up new horizons

Help employees grow and develop. This is one of the most powerful incentives for young people. The feeling that you are not just working as a barista in a coffee shop in a town of 700 thousand people, but that you are constantly developing as a professional in your field, it spurs you on and forces you to be better every day. And this is what binds the employee to the company.

Form an effective team

There is nothing worse than going to work where you are satisfied with everything except the team. In this case, professionals are the first to lose motivation. It is important for them that the team supports each other, achieving new results together.

Sometimes you have to fire high-level professionals because they couldn’t find a common language with the team, sometimes you have to call every rebel “on the carpet”, trying to understand the reasons for this behavior.

If the leader has enough strength and patience to gather different people into one effective effective mechanism, then this team will be able to work practically without the participation of the leader. It is very important to be able to remove yourself from business processes. We will return to this later.

Coffee shop suppliers

In any business, suppliers play a big role. In our case, they supply equipment free of charge and supply the coffee shop with everything necessary for work. For them, coffee to go is a business where they earn money through your efforts.

equipment;
raw materials (coffee, milk, water);
consumables (cups, stirrers, bags, chemicals);
Dessert.

It is better to search for equipment suppliers on the Internet, and then look at the results of contextual advertising. If the supplier company can afford to spend a budget on advertising on the Internet, it means it understands modern trends and will be on the same wavelength with you.

Coffee for the machine is selected either based on the equipment supplier, or thanks to useful contacts at various events dedicated to the hospitality industry. Exhibitions of this kind often feature well-established suppliers.

The supply of milk and water should be adjusted based on the territorial proximity of the companies supplying this type of raw material.

You need a lot of different consumables. The key parameter here is the price-quality ratio.

Desserts are a separate issue. On the one hand, local confectionery shops are good because they can deliver everything fresh and on time. On the other hand, the same desserts can be bought much cheaper in any store in your city.

Not every confectionery shop will make certain quantities to order just for you. We have to look for other options. Companies involved in supplying food to various restaurants perform well in this case. They have a wide variety of high quality desserts that you can't buy in a store.

Desserts are usually delivered extremely frozen at a temperature of minus 18 degrees. In the morning, the shift moves cheesecakes, Viennese waffles and other desserts from the freezer to the refrigerator. Within three to four hours, desserts undergo a defrosting process, after which they are ready to serve. Fresh, beautiful and unique.

How to ask for a discount or deferment

Never hesitate to ask what discounts and promotions the supplier currently has, and what kind of discount he can provide. Managers often have a special threshold system of discounts for each type of client.

Perhaps you could get the same desserts a little cheaper than you do now. Even ten rubles a day turns into almost four thousand over the course of a year. And this is very good.

In the same way, find out about deferred payments. A kind of commodity loan, in which you take goods for sale, and after some time you pay for it. During the period of establishment of a coffee shop, deferred payment can be very useful.

Calculations

In order to competently create a menu, you need to know the cost of each drink and the minimum price at which it can be sold at your potential level of attendance.

Each cup includes rent, salary, taxes and other expenses, so it makes sense that the more cups sold per day, the lower the percentage of additional expenses in each of them.

The cost of a cup of coffee based on raw materials is determined based on the cost of the main components.

Let’s say you buy a kilogram of coffee for 1,600 rubles. There are from 7 to 9 grams per serving of espresso. During operation, the grind may change slightly due to changes in room humidity. Therefore, for convenience, we will consider the rounded version - 10 grams.

Therefore, to prepare one serving of espresso, 16 rubles worth of grain was spent.

If we want a cappuccino, we’ll add 200 ml of frothed milk to a shot of espresso, which, at a price of 65 rubles per liter, will cost us 13 rubles.

The total cost of raw materials for making cappuccino is 29 rubles.

Now this cost must include rent, salaries and other expenses. This is determined by summing up all additional expenses for the month and dividing by the number of receipts per month. By selling below this value, you are operating at a loss.

We need to strive to either increase the number of receipts or reduce expenses.

Interaction with regulatory authorities

As long as your business is small and you don’t break any laws, you don’t have to worry about someone coming to you with a surprise inspection. The tax authorities are interested in large objects with million-dollar turnover. But in order to sleep peacefully, you need to fulfill a number of conditions.

Tax

register as a UTII payer in a timely manner;
file returns and pay taxes on time;
enter into agreements with your employees.

Rospotrebnadzor

notify through the State Services website that you have begun your work in a catering facility at your address.

Center of Hygiene and Epidemiology

conclude an agreement to conduct inspections;
pay for inspections and eliminate discrepancies;
conclude an agreement for the removal and disposal of waste.

Three years of verification will not bother you, only unless someone files a complaint against you. In this case, employees of any department are obliged to react and conduct an unscheduled inspection.

You must be present at it, and there must be attesting witnesses with you. Please read the inspection protocol carefully and make comments and additions if necessary. Get a copy of the protocol in your hands.

A law recently came into force according to which entrepreneurs will not be fined for the first violation, but will be given an order to eliminate the violations. This measure should have a beneficial effect on the economic climate as a whole.

Advertising

Monthly from the coffee shop budget you need to allocate at least 10% to advertising.

From experience, even if there is a great product, but there is no advertising, there will be no sales.

A little earlier we talked about the fact that a suitable offer is very important for each target audience. Then the response to the advertising campaign will be maximum.

When choosing a promoter, be sure to tell him who the target audience is, so that leaflets are distributed not to everyone, but to those who fit the template. As a result, conversion from leaflets can reach 3-6%.

Many people pass by your coffee shop every day, but do not pay attention to it. We all walk in our own thoughts, from which something interesting, bright, unusual can pull us out. This is exactly what your billboard or pillar should be like, located near the coffee shop.

Groups and accounts on social networks allow your potential audience to see your premises, assortment, and get acquainted with prices and reviews in a comfortable environment. From experience, more than 30% of the audience learned about our coffee shop thanks to social networks. The leader here turned out to be Instagram, from which five to ten people came every day.

Guests

Each guest needs a different approach. Some people prefer not to be asked any unnecessary questions and to quickly make their favorite drink. Others constantly doubt and ask the barista to come up with something just for them.

Attention to every desire allows us to create a high-quality service.

Here are some rules for excellent service.

Don't try to make money off a guest.
It sounds strange, especially considering that the essence of business is to make money. But there is one important point here. You can receive a large sum from a guest one time and never see him again. And you can build long-term relationships. Just count who brings more money to the establishment: a guest who drinks one espresso for 90 rubles every morning five days a week or a guest who comes once a month and orders for a thousand rubles? The first guest brings in almost twice as much revenue. And the second one may not come again.
Ask the guest .
It is very unpleasant when the waiter begins to force his choice on the guest. It's off-putting. Find out what the guest’s tastes are, what he prefers and what he doesn’t like. Based on his answers, you can easily select the appropriate drink and dessert that will satisfy the guest.
Remember the guests' choice .
There is nothing more ideal in the work of an establishment: when a guest arrives, the barista asks: “ As always?", and the guest nods with a smile. The guest feels at home here. And no matter what the coffee shop located next door offers him, he will remain faithful to his beloved, because here they know what needs to be done after the phrase: “ As usual for me».

On the one hand, everything looks very simple. But in reality, it is possible to introduce high-quality service only with competent work with waiters and baristas.

If the team has created a comfortable atmosphere for work, the employees themselves will make every effort to make the guest as comfortable as they are.

Loyalty system

In order for a guest to become a regular, he needs to be interested in something.

Don't waste money on bonus cards. The easiest way is to provide a 10% discount for bonus card holders. But the accumulative point system is much more effective when a guest buys some drinks, collects points, increases his rating, and exchanges points for prizes and gifts.

Game elements always work very well in a guest service business.

How to deal with negative reviews?

As correct as possible.

Remember the rule: one satisfied customer will bring a friend with him. And one dissatisfied person will turn several dozen people away from you.

In our practice, there were also negative reviews. It is not enough to remove the objection; the person will still remain dissatisfied. We need to transform negative into positive.
For example.

Anna: " Yesterday I was in a coffee shop, I didn’t like that the cappuccino they brought was warm and not hot. »

In this situation, the guest is wrong. Hot cappuccino is served by non-professionals who “burn” the milk. The guest is accustomed to this terrible drink and believes that this is correct, because large, reputable restaurants cook this way. What should you say in this situation?

Administration: " Anna, hello. Unfortunately, we have not yet been able to change the stereotype that a proper cappuccino should be very hot. Believe me, we prepare coffee according to all world rules, attracting winners of all-Russian coffee-making championships to train baristas. To convince you of this, we invite you to a free tasting. We will prepare coffee in two ways: the way professional baristas prepare it and the way they are used to serving it in many establishments in our city. By comparing two drinks, you can draw objective conclusions, and then tell about it with another review. We are sure that you will choose more delicious coffee)) »

Don't blame your guest for not knowing what proper coffee is. It's not his fault. Better yet, help him taste some truly delicious coffee, and this guest will become your biggest fan, convincing everyone that you make truly high-quality coffee.

Budget

Coffee shop expenses consist of several categories: raw materials, rent, salaries, taxes, advertising, etc.

It’s worth creating a budget right away, from the first day the coffee shop opens. You will be able to immediately track your revenue, average bill, potential profit, and from there you can distribute funds among budget items.

You need to put aside for rent immediately, in equal shares, making this amount inviolable.

Otherwise, you may end up in a situation that we often found ourselves in in our project. There is money, but everything is invested in goods. There are enough supplies, but not enough for rent. To prevent this from happening, keep records and make purchases not from the funds that you have on hand, but from the amount of available funds minus rent, payroll, and other things.

There is no need to look for a specialized program for creating a budget for a small coffee shop. Excel is your best friend. Especially if you understand its basic formulas like SUM, AVERAGE, IF, etc. Spending one day creating a powerful budgeting program in Excel will give you a much deeper understanding of all the processes that take place in your coffee shop.

Business processes

Every business has a certain procedure for dealing with each situation. In most cases, these principles are conveyed verbally. It usually looks like this:

“When a guest comes in, go up and ask if he wants to order something right away or later.”

A company that is aimed at growth and development prescribes all processes for each situation. The employee must clearly know what he needs to do if the guest wants to pay with a card for different bills and what to answer the question: “Why don’t you have alcohol.” All these situations are formed into a special set of rules.

In addition, it is important to write down instructions for employees on opening and closing shifts. Each step should be described in detail so that even a novice working in a coffee shop for the first time can figure out how to close a shift and hand it over to those who will work the next day.

If you understand that you can trust your team, then there is a second way to describe business processes.

You can create basic instructions on what needs to be done in the morning, how to order a delivery or process a return. And then you need to start forming the general attitude of the company.

What will you do if you accidentally spill your coffee on a guest? Surely, apologize, find a way to replace his shirt and offer coffee at the establishment’s expense.

Will your waiter be able to do the same if he makes such a mistake?

Give your employees a certain freedom of action and then job descriptions that describe literally every step will simply not be required. Employees will think about what you would do in such a situation and do the same.

As a result, you will be happy with how efficiently your team is performing.

Removing the owner from the processes

One of the most important stages in the life of any business is getting the owner out of routine and routine.

If without your attention the enterprise does not work, all processes stop and revenue falls, then this is the wrong business.

The manager’s task is to be above all processes in order to understand where the company is going.

To do this, you need several important components:

a team that has the authority to carry out current activities (list of suppliers, access to certain financial resources, proven scheme for working with guests);
clearly defined regulations for employee activities.

If these two points are met in your business, then you will be able to start the machine so that it continues to feed itself, forcing it to rotate again and again.

After this, the owner will have the opportunity to solve global issues of development of the establishment. He will no longer be immersed in routine, the business will cope on its own.

Unfortunately, in Russia, business owners have very little trust in their subordinates, seeing everyone as lazy and a potential thief.

As a result, the employee understands what is expected of him and begins to meet the expectations. And the manager then declares: “I told you, they are all stupid lazy people who cannot be relied on.”

Most people love being entrusted with a new level of responsibility. This gives a feeling of importance to the company, helps it grow and develop. The output from the employee increases significantly. But not all business owners understand this, so the situation is changing very slowly.

Franchise formation

Any business has four development options.

Make a stable profit and feed the owner for several years. Then lose part of your monthly revenue and be either closed or sold to other hands.
To achieve payback and be sold into other hands, immediately bringing the original owner a decent amount, which he invests at his own discretion.
Come to expansion using your own resources or by selling a franchise
Go bankrupt and close down.

We will consider the third option.

It's important to understand a few things. Franchising is a logical stage in business development, but at the same time, franchising is a separate line of business, completely independent from the main establishment.

In other words, it won’t be possible to have one of your employees make phone calls and offer everyone a franchise. This is a separate area that requires serious costs at the stage of “packaging” the business, its promotion, sale of the franchise package, and support of franchisees.

Stages of franchise formation

Preparing your business for packaging.
1. Prescription of all business processes and regulations.
1.2. Preparation of all technological maps and instructions.
1.3. Registration of all marketing campaigns.
1.4. Complete revision of the corporate identity.
1.5. Trademark registration.
“Packaging” a business into a franchise.
1. Obtaining rights to a trademark.
2.2. Formation of a book on operational business management.
2.3. Creation of a commercial proposal.
2.4. Creation of a management company.
Franchise promotion.
1. Creation of a website or section on the website dedicated to the franchise.
3.2. Website promotion using contextual advertising, thematic blogs and forums.
Selling a franchise.
1. Processing applications using a call center.
4.2. Conclusion of a commercial concession agreement.
4.3. Training future franchisees in the basics of running your business.
4.4. Assistance in opening a facility under your brand.
Franchisee support.
1. Supply of equipment and consumables through the management company.
5.2. Assistance in organizing marketing events.
5.3. Revenue control and analysis, achieving payback.
5.5. Promotion of the brand in general.

As you can see, the formation and sale of a franchise is a separate area that requires time, effort and money.

There are a lot of low-quality franchise offers on the market, in which more than half of the required stages are missed.

As a result, it often happens that a person pays money for a franchise package, but simply receives the right to use the name and several templates to create his own advertisements. This is the wrong approach and everyone suffers. The owner of the trademark suffers image losses, and the entrepreneur who decides to open under this brand loses effort, time and money.

Finally

Opening a coffee shop from scratch, forming a loyal audience, setting up all processes and putting the owner out of business is not easy.

It will take a lot of effort to launch even such a small business as a small coffee shop. But it's worth it.

By starting with a small investment, an entrepreneur can gain invaluable business experience and then scale it up to a larger project.

Try it and everything will work out!

Opening your own business is the dream of many ambitious people. Working “for your uncle” all your life is not part of the plans of individuals who know the value of their intelligence and determination. And so, over a cup of coffee, a potential entrepreneur suddenly evaluates the place of this drink in the life of a modern active person and comes to the conclusion that this particular product should become the basis of his business. And here the most exciting question arises: how to open a coffee shop from scratch? To do this, you will have to read a lot of literature, ask advice from business sharks, and carry out numerous calculations. Well, first, just read this article and understand whether this business is right for you. Here we look at an indicative business plan for a coffee shop, what costs will fall on the shoulders of the entrepreneur, and also describes the steps to achieving the goal.

Initial immersion into the essence of the problem

A competent approach to implementing the idea of your own business should begin with certain steps. The first of them is the creation of such an important document as a coffee shop business plan. Entrepreneurs guided by it have a number of advantages over others. Firstly, this document contains answers to almost all questions that arise in work life. Secondly, a well-drafted business plan for a coffee shop will help an entrepreneur move forward in the market smoothly but confidently, and not in jerks with sharp ups and equally sharp downs. When resources are pre-allocated into expense and income items, it is much easier to navigate the entrepreneurial space. You will always know what is essential and what can wait.

Documents, papers, bureaucracy...

Business activity must be formalized in accordance with the current legislation of the country. Decide which form of business is most preferable based on the volume of turnover and the profitability of taxation systems. Developing a business plan for a coffee shop involves development scenarios in the form of an individual entrepreneur or a limited liability company. Available forms for tax accounting are UTII or simplified tax system. The OKVED codes for restaurant activities are as follows: 56.10, 56.10.1, 56.10.2. To more accurately indicate activity codes, you should look into the classifier. In the future, it will be possible to add additional activities to the existing list. First, you need to register an individual or legal entity carrying out entrepreneurial activities and write an application for choosing the form of taxation. All this is done at the tax authority at the place of registration.

Question about location

A business plan for opening a coffee shop should include a number of important sections. This includes the issue of location. Geographical location sometimes plays a dominant role. Care should be taken when choosing a building or location. If the place is deserted, then the return on investment will be minimal. Otherwise, the cafe will go down the drain only because people don’t know about its existence, and it doesn’t catch the eye because the sign is hidden somewhere in the courtyards of residential areas behind a branchy tree. All aspects of location must be taken into account by the coffee shop business plan. An example of a good choice is the following:

next to the coffee shop there is a large business center, a business district, and a famous educational institution;
the cafe is located on one of the central streets or a street along which transport routes pass;
There are metro stations, shopping and entertainment centers nearby.

The ideal option is one in which several of the above conditions are met at once. Students and office workers will probably be happy to spend their lunch break with a cup of aromatic coffee, people shopping in a shopping center will take a break from this tiring activity, and strolling passers-by will drop into a pleasant establishment to while away the time with a calm conversation. Passability of a point is one of the main conditions for a successful business.

A few words about the premises and comfort

What do you imagine when you hear the word “coffee shop”? This is a room filled with the delicious smells of baking and the special, incomparable aroma of a magical warming drink. This is something warm, in chocolate tones, soft and cozy. A coffee shop business plan also involves developing an exceptional organizational style and specific design solutions that will be the highlight of your establishment. People should associate pleasant memories and intentions of spending time somewhere outside the home with a cup of aromatic drink with your coffee shop. This is why atmospheric solutions exist. Work out the color scheme, textures, textiles, room furniture, and musical accompaniment. All this should be harmoniously combined and memorable in the visitor’s memory. He should feel comfortable and cozy, he should return to your coffee shop again and again.

Requirements for the hall and utility rooms

A business plan for creating a coffee shop should cover not only the outer shell of the establishment that visitors see, but also the internal systems. Failure to comply with certain standards can not only reduce the profit of the project, but also lead to numerous fines from various authorities. We are talking about compliance with fire safety rules, sanitary standards, as well as sound insulation if there are residential buildings in neighboring rooms. It is necessary to arrange accessible emergency exits from the premises, a ventilation and fire extinguishing system, hang diagrams for visitors and staff, and also make good sound insulation.

Designing a fire alarm system will cost a coffee shop at least 13,000 rubles per square meter. But this action will be done only once. But a one-time fine can reach 500,000 rubles. Having discovered a violation, the fire inspectorate will conduct inspections regularly. It’s scary to imagine how much non-compliance with fire safety rules alone can result in.

Purchase of necessary equipment and furniture

At first, the purchase of furniture, interior parts, equipment, as well as control and computer equipment is the most expensive part. Without these components, no coffee shop can function. A business plan with calculations must include the following minimum:

Chairs for a coffee shop - the average price in bar furniture stores is 2,000 rubles per piece. About 40 chairs are needed for a dozen tables. A small coffee shop can accommodate about 50 tables.
Tables - average price is 7,500 rubles.
Bar stools also cost from 2,000. You need about 5 of them for a small room if you have a bar counter.
A coffee machine for professional use will cost 30-50 thousand rubles.
A professional coffee grinder costs 15,000.
Refrigerators for confectionery products - from 35,000 rubles. You will need 2-3 of them.
The display case, depending on the size, will cost an average of about 55 thousand rubles.

There are a couple of cutting tables at an average cost of 5,000 rubles.
A freezer will cost an average of 20,000 rubles.
Washing will cost 20,000 rubles.

Coffee shop business plan: menu

How is a coffee shop different from any other catering establishment? That's right, the most important thing in its assortment is coffee. Any coffee shop has a fairly wide selection of varieties, types and methods of preparing this drink. The client should receive exactly the drink that best suits his taste: latte, mocha, cappuccino, espresso, and so on. There are really many types and varieties.

A natural complement to coffee is confectionery. You can prepare them yourself by hiring qualified workers, or purchase them from the giants of this industry. Without a sweet addition, you could lose a huge amount of clientele.

Many establishments have a wine list. This is a menu with alcoholic drinks. Drinks with a degree bring good revenue, but they require permission from the owner of the establishment to sell excise goods.

The menu of first and second courses can be compiled at your discretion. Some coffee shops do not provide this at all.

Personnel issue

A coffee shop business plan is an example of entrepreneurial activity that cannot be done without staff. You won’t make your own coffee, deliver orders (and take them, by the way, too), and wash the floors, will you? It is simply impossible for one person to do everything, but there are also financial and tax reporting, which also need to be prepared on time and submitted to the regulatory authorities. So, below is a list of workers who should work in your coffee shop:

Waiters - at least 2-3 people for a small cafe. The average salary is about 20,000 rubles.
Pastry chef. Salary from 35,000.
Barista. Salary is about 35,000.
Cleaning woman. Salary is about 15,000.

An entrepreneur can maintain the accounting of an organization independently. Hiring an accountant will cost an average of 25 thousand rubles.

At the same time, do not forget that, in addition to the salary, the employer pays monthly contributions to the funds. This works out to be 31% of the salary for each employee.

Development of pricing policy

What determines the price level? How to install it correctly? Well, firstly, you need to determine the audience that will be interested in your activities. If you have a business class coffee shop, prices can be slightly higher than the market average. Only in this case, it should be taken into account that the furnishings and service must correspond to the requested payment.

A coffee shop for the general public should keep prices within the market average. To determine the average bill, the formula is used: average bill = dessert + coffee. In this case, the most popular varieties of both components are taken into account. In most coffee shops, the average bill is from 300 to 500 rubles. This is the cost you should focus on.

Suppliers play an important role in determining pricing policy. Your task is to find wholesale organizations with the most balanced ratio of price and quality of products.

Advertising campaign

The need for advertising is discussed next. At the beginning of his activity, an entrepreneur simply needs to declare the existence of his coffee shop. How to open a coffee shop from scratch and immediately get a flow of visitors? Conduct an advertising campaign competently. Place your ad on poster sites, place the banner in a clearly visible place. Discount and gift promotions are popular; they attract clientele well. If the coffee shop is located in a crowded place, then in the first stages it is not advisable to spend money on advertising. An attention-grabbing sign is enough.

Business plan: mobile coffee shop

Mobile coffee shops are becoming increasingly popular. Such a point looks like a passenger car with a large luggage compartment, covered with identification marks. A coffee shop worker combines the position of driver, cashier, and barista. The advantages of such a coffee shop are obvious:

not tied to one place, can move to areas where there are more people;
allows you to save on a large staff of service personnel;
savings on renting space, utility bills;
furniture and most of the equipment that is so necessary in a regular cafe are not required.

At the same time, you need much less to open such a car coffee shop: registration with the tax authority, a car, a driver-barista, a coffee machine and coffee grinder, an assortment of syrups and types of coffee. To open such a coffee shop, a starting capital of 1 million rubles is enough (including the purchase of a car).

Another budget option for a coffee shop

In this section, we will consider another budget business plan for a mini-coffee shop. Takeaway coffee is now no less popular than car sales outlets. Organizing such a coffee shop does not require large investments in rent, furniture and staff. Usually this is a retail outlet in the form of a trailer or a small room with a sales window. The costs of such a coffee shop are as follows:

Renting premises - the price range is quite large depending on the location of the point. On average, the rental amount per month is about 100 thousand rubles.
A coffee machine and a refrigerator - 30-50 thousand and 35 thousand rubles, respectively.
The purchase of raw materials at the first stage will cost 40,000 rubles (prices depend on the selected suppliers).
The barista's salary is 35,000 rubles.

In total, at the very beginning of your activity you must have at least 500,000 rubles to cover unplanned expenses. It is better if the amount is larger. Many unplanned situations can arise in our country.

Summarizing

So, in order to open a standard coffee shop in a place with a moderate flow of people you will have to invest approximately the following amount:

rent of premises measuring 100-150 square meters - 300,000 rubles;
arrangement of the hall and purchase of furniture - 600,000 rubles;
arrangement of the kitchen and purchase of dishes - 150,000 rubles;
registration with the tax authorities, production of a stamp, preparation of documentation - 15,000;
employee salary for the first month of work is 145,000.

As a result, we get the amount of 1,210,000 rubles. This is the minimum capital to open a coffee shop. It’s worth keeping about 300 thousand in reserve in case of force majeure.

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