Create a logo for your brand! It's simple! How to create a unique logo Logo design

A logo is much more than just words, an icon, a color. A good logo tells the story of your company - who you are, what you do, and what you stand for.

Creating a logo is not an easy task: there are many nuances that need to be taken into account when designing it. Luckily, you don't have to do this alone. With this step-by-step guide, you can do it easily and simply. But enough words, let's get started!

What is a logo and what is it for?

But before we go directly to the recommendations, we want to advise you on the online service from Turbologo that can create a logo for you all in a few minutes. Just enter your company name and the site will create some logos for you!
Now let's move on to the article :)

Every day we constantly come across logos.

For example, the average US citizen sees 16,000 advertisements, logos and labels per day. If you look around, you will probably also notice a few dozen logos around you.

Why are there so many of them and why do many companies spend thousands, hundreds, or even millions of dollars to create this small element?

What do we, first of all, understand by the word “logo”?

A logo is a symbol or emblem that is used
to identify services, products and the company itself.

How to choose a color for your logo?

Color, color and color again! This is the first touchpoint and most memorable object, says Leslie Harrington, CEO of The Color Association.

Understanding how color affects human perception is very important when creating a quality logo, says Martin Christie of Logo Design London.

Color can help you heighten the feelings you want and create a strong emotional connection. Use the infographic (large size) to choose the color you want for the logo.

How to choose the right logo color?

To get an answer to this question, you should ask yourself 3 questions:

What color highlights the personality of your brand?
What colors characterize your products / services?
What color is your competitor using?

Colors are not tied to any particular industry, but certain colors are better for some services / products than others.
You should strive to choose a color that will highlight the personality of your company. The color should make the right impression on customers who see your logo for the first time.

What to do when you've figured out the colors of your competitors?

One option is to use the opposite color to your main competitor's logo. It will help you stand out. But take into account the colors of your industry so that the opposite color matches the industry. For example, pink for the logo of a bank or a legal company looks out of place and ridiculous.

Consider color patterns in different cultures. For example, in the Western world, white is considered the color of purity and peace, and in some Asian countries it is the color of death.

One color or several?

In order to maximize the desired feelings and emotions, one color is usually used when creating a logo design. However, there are many successful logos with multiple colors - Google, eBay.

Therefore, you can safely use either one color or several. The main thing is that they are combined! But, of course, do not overdo it and use a large number of colors.

I recommend choosing two primary colors. This makes it easier for your brand to communicate with customers. Many companies, from sports teams to corporations, have only used two colors for years.

- Pamela Wilson.

How to choose multiple colors for your logo?

The easiest way to find the right colors for your logo is to use color schemes.
There are many online services for finding great color schemes. You can find several in this one.

For example, Adobe Kuler or the Russian-language Colorscheme service.

Designers often use the 60-30-10 rule. It lies in the fact that you choose 3 different colors and use them in the ratio of 60%, 30% and 10%. This rule provides an easy way to create a professional color scheme for your brand.

- Jared Christofferson, Yellowhammer

Where to find logo inspiration?

It is often very difficult to take the first step when we are dealing with something unfamiliar. For example, with the creation of logos. You can spend a day, or even a week, thinking and making drawings of the logo, which is very exhausting.

Fortunately, there is a good way to get rid of the stupor as soon as possible and make the first step less painful. For example, get inspiration from other logos and design work.
For this we have selected Top 10 Siteswhere you can spy on ideas for your logo.

Logo pond

Logo moose

The community of this site has collected the best logos of professional logo designers from all over the world.

Logofi was created to inspire designers and other creative people. On this site you can see robots not only of professional designers, but also of ordinary visitors who have uploaded their logo.

Logo gala

LogoGala is one of the most outstanding resources for finding inspiration. On the site, you can select a logo filter by color.

Logospire is a logo gallery. But the main difference between this site and others is that you can see the very best designer logos. The site has a rating system and a list of the best logos is compiled every month.

Logo heroes

Collected here are the best logos on the internet.

Logo fury

Another logo gallery that is regularly updated with new works. The site has a convenient search by tags, so it is very convenient to find a logo on the desired topic.

Logo faves

One of the most popular sites. The site contains the logos of many famous designers. There is a tag search to find the logo you want.

Errors when creating a logo

To make a logo really good, you need to avoid certain mistakes.
Below we have collected the most popular ones.

Mistake 1. Using a bitmap

The use of bitmaps in logos is discouraged because it can lead to problems with logo reproduction. If you zoomed in a bitmap, it will appear tiled, rendering it unusable.

Therefore, it is standard practice when designing a logo to use vector graphics programs - Adobe Illustrator or Corel Draw. Vector graphics are composed of points calculated with mathematical precision to provide consistent visual experience regardless of image size.

The main advantages of using vector graphics when developing logo design:

1. The logo can be scaled to any size without loss of quality.
2. Subsequent logo editing is greatly facilitated.
3. A vector image is easier to adjust to other media than a raster image.

Mistake 2. Following trends

Trends come and go. Eventually they become clichés. A well-designed logo must be durable. This can be achieved by not relying on newfangled tricks and techniques.

To create a unique identity for your company, it's best to completely ignore logo trends.

The Logo Online Pros website has a huge section where the current logo design trends are updated every year. It is important that you are aware of the latest fads and avoid them at all costs. - Smashingmagazine

Mistake 3. Excessive complexity

An image with too much detail is difficult to read in print or when viewed at a smaller version.
The details of a complex design will be lost, and in some cases, it will look messy or worse, misunderstood.

For example, the fingerprint on the fictional Smashing logo can only be seen upon very close inspection. When shrinking, details are lost.

Look at Nike, McDonald’s and Apple corporate marks. Each of these companies has a very simple image that can be easily reproduced at any size.

Mistake 4. Dependence on color effects

Without color, your great logo can lose its identity. Right?

No! This is a very common mistake. Designers can't wait to add a few of their favorite colors; many even rely on it entirely.

Your choice of color should be the last of your decisions, so it's best to start with black and white.

Mistake 5. Poor font choice

When it comes to logo design, choosing the right font is the most important decision you have to make. Bad font choices often make the logo lose out (in our example, the infamous Comic Sans is shown).

Finding the perfect font for your logo is about matching the font to the style of the image. But there can be tricks here. If the match is too close, the image and the font will compete with each other for the viewer's attention. If on the contrary, the viewer will not understand what to focus on. The main thing is to find the right balance.
The entire brand message will turn out to be a blank shot if the chosen font doesn't reflect the characteristics of the image.

Mistake 6. Designing a logo for yourself, not for clients

Often, when creating a logo, there is a desire to use your favorite font, color, etc. Do not do that!

Ask yourself, is this font and color really suitable for my business?

For example, a gorgeous modern typographic type that you like so much is unlikely to work for a serious client like a law firm.

Mistake 7. Typographic chaos

Typography can uplift or ruin a logo, so knowing the basics of typography is vital. The logo should remain as simple as possible while still conveying the intended message. To achieve this, you need to consider all the typographic aspects of your design.

Don't use too many fonts or weights (maximum two). Don't use predictable, fancy, or too thin fonts. Pay close attention to kerning, spacing, and size. Most importantly, be sure to choose the correct font (s) for your project.

Mistake 8. Creating a monogram

One of the most common mistakes amateur logo design makes is trying to create a monogram from the initials of a business name (like B & H for Bob's Hardware). While it sounds ingenious at first glance, it is difficult to achieve persuasiveness or convey the desired message using company initials. You can of course give it a try, but don't stop there if there are other logo design options.

Also, try not to turn the name of the company into an abbreviation, if it has not become common, and this does not correspond to the goals set.

HP, FedEx, IBM, and GM did not start out with acronyms; they became so many years after acquiring a high-class reputation.

Mistake 9. Using visual stamps

A light bulb as a symbol of an idea, a cloud with text - discussion, strokes - dynamism, etc. These ideas are the first brainstorming ideas that come to mind, and for the same reason, they should be discarded first.

How can your design be unique if many other logos have the same idea? Avoid visual cliches and offer an original idea and design.

Mistake 10. Copying, stealing or borrowing a design

It’s sad that we have to talk about it, but these days this practice is common. The logo designer sees an idea that he likes, transforms it a bit, changes colors or words, and passes this idea off as his own. It is unethical, illegal, stupid and you will be caught doing it sooner or later.

How to create a logo - step by step guide

We've covered almost everything you need to know about creating a logo.

Now it remains to arrange the information received on the shelves.

Take another look at:

Step 1: create some drafts

In the early stages of logo design, you may have several ideas that you want to express in your logo. Do not neglect them, it is better to write them down, perhaps some will be useful to you when creating the final version of the logo.

Step 2: sketch out the logo design

A sketch is a quick and easy way to put ideas on paper, where you can evaluate them more easily.
Do not erase or throw away sketches. Design is not a linear process. All ideas can be valuable, even if you don't think so right away.

If you don't know how to draw, don't be upset. You can try sketching the logo using screenshots. Go to the sites of several online generators, icon galleries, etc. Try to find the images you like that you want and save them. You can then use them to create your unique logo.

Step 3. Choose the tools to create your logo

You can create a logo using:

- graphic programs - Adobe Illustrator, Inkscape, Photoshop;
- platforms for ordering logos - 99Designs:
- online services and constructors -, Turbologo ... Very helpful service, I advise!

If you are comfortable with graphics programs, no doubt use them to create your logo.
But online services should not be neglected either. They can be used to find inspiration or test ideas.

Step 4. Create a logo

Step 5. Test the logo

Have you created a logo and decided it's perfect? This may not be the case. It will be more effective to show the logo to colleagues, friends, some clients and get feedback. Ask them a few questions: what do they think of the logo, do they like it? If you are satisfied with the answers, then you did everything right.
However, they are careful with the reviews of friends and relatives. If they are not professional designers, their advice may not be entirely helpful to you, or even false.

Step 6. Test the logo scalability

Check out the image of the logo in different versions - in newspaper ads, on a business card, on your website. The logo should look good whether it is reproduced in large or small format.

A few tips:
- If the logo has a lot of detail or lines that are thin, then the logo may look too fussy at small sizes.
- If a logo is created for a business card or website, then it will usually look awkward at large sizes.
- Use graphics programs such as Adobe Illustrator or Inkscape, they allow you to test the scalability of your logo.

Step 7. Create multiple logo formats

You may have created your logo from the beginning in a graphics program like Adobe Illustrator. If this is not the case, you need to transfer the logo sketch from paper to electronic form.

A few tips:
- Save the logo not only in.
The latter will allow you to easily scale your logo without losing quality. If you already have a bitmap logo, you can convert it to vector using vectormagic.com.
- Use logo in PNG, JPEG for web and PDF, EPS, SVG for print.
- Save the logo version in black and white for logo printing, for example, on bags, pens, stationery.

Step 8. Keep getting feedback

Even after you've created your logo, you still need to remain open to feedback. Use a variety of tools like social media, customer comments, expert opinions to make sure your logo looks perfect.

Step 9. Make a redesign

Nothing lasts forever and the logo is no exception. If your logo has ceased to be relevant over time, it is better to redraw it. It is worth making small edits, leaving room for the key idea in the logo, because radical changes are unlikely to be appropriate.

Is your logo really great? [Check list]

And so, you probably already created a logo. Congratulations!

But is he really good? Will it look great in different sizes? Well, let's check the effectiveness of your logo with our checklist.
Go through each question and answer “yes” or “no”.

1. The logo looks attractive for at least three people
2. The logo looks good in black and white
3. The logo is recognizable in an inverted position (form)
4. The logo is recognizable if its size is changed
5. There are no complex details
6. The logo is visually balanced - the icon, font, color look harmoniously together
7. Not used too many fonts, colors, effects
8. The logo is visible among other logos

As we already wrote, it is very important to stand out from the background of other companies, especially competitors.
Collect your competitors' logos and place yours somewhere in between.
Is it visible? Noticeable against the background of others? If yes, everything is great!

9. The logo is adaptive

Responsiveness means the logo will look great on any object or surface - t-shirt, website, road sign, etc.

10. The logo is memorable

Show your logo to friends or anyone and ask them to draw an image of it in a few hours or days. If he can roughly accurately sketch your logo, then everything is fine and your logo will be memorable.

11. The logo is universal

The versatility of a logo means it is perceived the same way by a wide range of people. All people are different and the main thing is that the logo retains a single meaning for all its viewers.

12. The logo is easy to read

Imagine that your logo is on a banner, and you are driving a car at a speed of 70-80 km per hour. Could you read the text of your logo? If so, everything is fine. If not, it might be worth working on the fonts.

13. You have vector logo formats

It is very important to have vector logo files (AI, EPS, SVG, PDF). This will allow you to print the logo at any scale without loss of quality, as well as edit it. For example, make a logo in a different color.

We hope these tips are helpful and you can have a great logo!

Creating a unique logo is not an easy task. Often, as a result of creative search, and the realization of your ideas, you get in response to your work: "It reminds me of something."

Meaningful simplicity

Logo design, visual presentation of an object should always be simple. Check out some of the world's most famous brands - they use simple visual metaphors. Take a look at all the latest trends not only in graphic or visual design, but also in product design. Flat design. Simplicity. Minimalism.

The logo should be simple, metaphorical and meaningful.
He must tell the story of the object he is presenting to all stakeholders.

But shouldn't a logo be unique?

In a sense, a logo must be unique. But the very possibility of creating an absolutely unique logo is questionable. At this time, you simply cannot be sure. Beyond the internal dynamics of capitalism, entrepreneurship is the new global norm. Everyone wants to make money on their own, to invent their own future. Start a business, create an online store, an application, a brand.

The number of websites around the world is approaching 2 billion. More than 100 million new businesses are created every year. And not to mention the number of apps hitting app stores every day. And almost everyone has a logo.

The sheer number of existing logos makes it impossible to find uniqueness. More often than not, your great idea has already been implemented.

So in the example, the Azuma logo from 1975 and Airbnb - from 2014.

Think of the sheer number of designers and agencies working on similar projects for clients around the world. We all visit the same sites, read the same books, watch the same shows, have the same education. Naturally, the result of our work will be similar.

Imagine asking different bakers to make a bunch of cakes. You will get a huge variety of different flavors and colors. But in the end, it's just a bunch of similar sweets.

The easier it is to do, the more likely you are to find a ton of similar solutions. Finding a balance between simplicity and uniqueness has become the most difficult decision in the brand identity design paradigm.

For example, logos from left to right: Beats, Bigfix, Oxford Dictionaries, Beweging, Stadt Bruhl.

Remember, similar logos aren't always bad. You should consider aspects such as the degree of similarity, the industries in which both companies operate, whether they are competitors or not. Most importantly, can this confuse customers?

There are some easy ways to create a unique logo, even for your niche. Remember that the main purpose of a logo is to identify a brand, not be unique.

1. Stay true to the brand

Look at the essence of the brand. What is the purpose of the brand? The target audience? What is the set of values \u200b\u200bthat define it? Is it unique? All of these aspects define what a brand is, and this should help differentiate it from the competition. And a logo, since the simplest visual representation of a brand should reflect its strategy, positioning and meaning.

If you are not provided with such information, before embarking on a brand identity project, you can identify it with your client, because it is also in his best interest.

Always ask yourself questions. Is this color appropriate for the target audience? Does typography emphasize brand identity? Does this logo tell a story that resonates with the brand's purpose?

2. Consider your competitors

It always helps to determine the vector of logo design. When you understand that most customers and brands operate locally and not globally, it becomes clear that you should focus on the specific market in which they are located, not the entire world. You need to consider your client's competitors, not every company in another part of the world. Study them carefully. Their logos, colors used, visual metaphors. Compare them. Keep this in mind throughout the design process to avoid falling into the typical elements. The brand must have a unique position in the market.

Having a logo that is somewhat similar to one of its direct competitors can hurt a new brand.

Below you will find two logos from two renowned international design agencies. Despite the fact that this is not plagiarism, they are aesthetically similar enough, this largely hinders the differentiation of brands among themselves.

Landor and Safron Consultants identity.

3. Use Google

Trademark screening is a time-consuming business and can easily cost thousands of euros / dollars. This is a specialized service provided by trademark lawyers and very often not even offered by designers.

Thus, it should not be the responsibility of the designer to research all the logos available in the world. However, it is always helpful to do at least a little screening by the designer. It is a tool to help you find similar images on the Internet. Go to Google Images, click on the camera icon, upload the image of the logo you designed and cross your fingers. This will help reject the most obvious options.

How to create a unique logo - resume

Create logos that maximize the essence of the brand and convey its message to the audience. Research your competitors, it is against their background that your logo should stand out. And if a similar identity is used somewhere, just make sure it doesn't confuse your target audience.

Do you think it's easy to create a logo? Think hard. Creating a visual identity isn't just about putting a company name in a square or circle. A good logo should best represent your company. There is no place for random elements in a logo, because its purpose is to tell potential customers who you are and what you do. Competent logo designers are now in value, and this is no coincidence. The logo forms the first impression of your business, which influences the attitude of customers towards the brand and their decisions to purchase your products or services.

How to come up with a creative logo

If you feel that your creativity has dried up and interesting ideas pass you by, do not despair. Here are some tips to help you fix the situation:

Walk the thematic sites

It doesn't have to be logo design sites, as there are tons of useful resources on the Internet with unique content. Look for inspiration anywhere. For example, on sites dedicated to photography. Beautiful, original images will help to awaken your imagination and direct your train of thought in the right direction.

Learn from others

Working on a logo for a restaurant? Then be sure to look at the templates of the best restaurants (especially those that specialize in the same cuisine). Designing a logo for a serious financial company? See how other designers have brought their ideas to life on this theme. This is not about copying the ideas of others. Your task is to check which ideas have not yet been implemented.

Get to know the company better

Get to know the history of the company's development. What factors played a key role in it? Understand the company's mission, vision and values. What is it striving for and what principles is it guided by? Explore the company's approach to workflow and customer service. How do customers see the company? This information will help you highlight the characteristic symbols of the business. Placed on the logo, such symbols will tell the target audience about the company.

Nothing complicated

Just take a pen and paper and draw whatever comes to your mind. When you start to think too much and complicate things, there is simply no energy left for interesting ideas. And when you relax, your hand, not restrained by thoughts, simply draws lines. Your subconscious mind starts the creative process, and one of these "random" lines can become defining for your future logo and, accordingly, the entire brand.

Rest

Pause ... If you work and think too much, your brain will quickly tire. And you don't have to wait for original ideas from a tired brain. Of course, here you can remember how once a brilliant thought came to you after several sleepless nights.But if you give your brain and body the opportunity to "reboot", then you will be more productive later.

Well, have you got more inspiration? Then let's get down to creating a logo.

Basic rules for creating logos

Here are some simple rules for creating an effective, memorable logo that will successfully handle the tasks assigned to it.

Remember simplicity
By including too many details in your logo, you risk being misunderstood by the audience. Remember that the company will have to shrink the logo in order to place it, for example, on key chains or letterheads. In this case, the template overloaded with elements will turn into a spot on which nothing can be made out.

Compliance with the brand theme
What associations come to your mind when you think of an aquarium? Most likely, it will be blue, dolphin, whale and the like. If you place a monkey or a zebra on the logo of the aquarium, it will cause nothing but confusion. Remember that all elements of your logo should be consistent with your brand and reflect its business, goals and values.

Color is critical
When choosing a color palette, you must constantly keep in mind the image of the brand and the basic qualities that characterize it. For example, bright and bold colors are effective in grabbing attention, but can appear harsh; muted shades create a complex, interesting look, but can go unnoticed. Each color carries certain connotations. By painting the logo in "random" colors, you risk giving your audience the wrong impression of the brand. you can read more about the psychology of colors.

Font selection
Finding the right font at the optimal size is not as easy as it sounds.

If your logo has text on it, get ready to try out hundreds of fonts to find the best one.
Experiment with serif and sans serif fonts, as well as cursive, italic, and bold fonts. Don't forget about custom fonts.

There are three important things to keep in mind when choosing a font for your logo:

Avoid popular fonts (like Comic Sans), otherwise your logo will look unprofessional and the audience won't take it seriously.
Make sure your font (especially if it is handwritten) remains legible even when scaled down.
Limit yourself to one font, maximum two.

Consider using a custom font. An original font will help your brand stand out from other companies. The logos of giants such as Yahoo !, Twitter and Coca Cola are good examples.

Don't be afraid to experiment
Just because all the banks in your area use gold on their logos doesn't mean you should do the same. No need to copy the best company logos in your industry. If you often see rolling pin on the logos of other pastry shops, you do not need to blindly follow this trend. Feel free to experiment and go your own way.

Use resources and tools online
Whether you are looking for inspiration, help or collaboration, you will find it all on the Internet.

You probably know from your own experience that if you first look for a little inspiration, it becomes much easier to start a complex business. We advise you to delve into the huge collection of logos on the famous Logopond website.

If you want to create your own logo, we recommend the best logo generator for you. This tool will help you generate an interesting logo in just a few minutes. You just need to provide your company name and industry. The service will offer you dozens of beautiful icons. Choose any option you like and download it to your computer. Or edit the color, text, icon, and layout until you see your dream logo on screen. Logaster offers several versions of the logo for social networks (Facebook, Twitter, Instagram, Google+). Moreover, on the site you can create a business card or an envelope with your new logo. Anyone can create a professional logo with Logaster. This does not require any special knowledge and skills!

45 logo ideas

If you decide to make a truly high-quality logo, get ready to devote a lot of time and energy to this activity. Moreover, you should be aware of the latest design trends. The emblem is the main corporate identity of your company, which influences the perception of your brand by the audience. A good logo should be pleasant and easy to remember so that your potential customers want to return to your site. We've put together 45 original logos that definitely deserve your attention. We hope they inspire you to create your own masterpieces.

Logo is a graphic representation of a trade mark. It is created for easy recognition of the company's brand among consumers.
The logo must be unique and of high quality and attract the attention of the buyer. Logos were created to distinguish products from manufacturers from the same industry.

The KOLORO company is engaged in the development of one-of-a-kind logos.

There are several types of logos:

Letter logo - one or more letters are used.
Logo "Symbol" - depicted in the form of graphic or letter symbols.
Logo "Emblem" - a graphic element of the image and text.
Logoslovo logo - consists only of letters.
Abstract Sign logo - creates the visual form of a company concept using a symbol.

The first logo in the world

The first logo in the world was a picture of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog loves to listen to the Edison-Bell phonograph and decided to capture this moment by drawing a picture "Dog listening to the phonograph".

In 1900, Marc Barro's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company really liked the drawing and decided to release their goods with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced by a disk one. The drawing became the first trademark of the companies: “HMV music stores”, RCA, “Victor and HMV records”. The company also began releasing records with Nipper's designs.
The logo now uses the music channel of the HWV store.

Evolution of logos of global brands

The logos of global brands did not always look stylish and concise. Some companies, even though popular with consumers, have redrawn their logos. Main reasons:

change of direction of activity;
following new trends.

Let's take a look at some examples of the evolution of company logos.

Global Apple Corporation

The first company logo was an engraving of Isaac Newton under an apple tree, which was wrapped around a large ribbon with the signature "Apple Computer Co" (1976-1977). This logo was designed by one of the founders of the company, Ronald Wayne. After Ronald left, the logo was changed.

The second Apple logo was designed by Rob Yanov. Nothing remained of the old company logo, except, perhaps, the idea with a fruit falling on Newton's head. Apple's new logo is the Rainbow Bitten Apple (1977-1998).

The logo that we see now on Apple products was changed in 2007. "Apple" became metallic with reflections, but the shape remained the same.

Samsung

Samsung means "three stars" in Korean. The company was established in South Korea. The first three logos used the stars and the Samsung name.

In 1993 the company decided to create a new logo for its 55th anniversary. It still exists today. It is a blue ellipse in the center of which “SAMSUNG” is written in white stylized letters.

Twix bars

The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After the name change, the products began to be exported to the USA.

Twix's name is made up of two words, double and biscuit. Twix bars are very popular all over the world. They are still marketed in Ireland under the first name Raider.

Coca-Cola

Coca-Cola has the most recognizable corporate identity for a logo that's over 117 years old. The company was founded in 1886 and the logo in 1893. The company logo is written in Spencer calligraphy. It was created by Frank Robinson, an accountant and friend of the owner of the company.

In the early 1980s, due to competition from Pepsi products, it was decided to change the company's logo to New Coke. With this marketing ploy, the company began to lose sales. Consumers did not like the new name of the drink. After some time, the drink was returned to its former name Coca-Cola, thus the company improved its sales.

Pepsi

In 1903, the Pepsi-Cola trademark was created. Agree, the first logo of the company is not very pretty. We can say - a failure.
To prevent this from happening to your brand, you need to turn to the KOLORO team of professionals who will help you make the logo perfect.

After the Great Depression of the 1930s, Pepsi-Cola was able to prove to the Coca-Cola Company that it could compete with it on the same level.

In 1962, the company changed its logo to a tricolor ball and removed the Cola prefix. Now it is called only Pepsi. However, the company logo changes very often. What this is connected with is unknown.

McDonald's

In 1940, the McDonald's company was created. The first company logo - the image of the Speedee chef . Later, the Speedee logo was redrawn. In the 60s, Jim Spindler changed the company logo to the one we know today. And that's the letter M.

Fashion industry logos (famous fashion brands)

Almost every one of us can recognize and name brand monograms. For fashion houses, the logo is very important because most of the fashion houses are named after the founding designers.

Louis Vuitton

The fashion house was established in 1854. The corporate logo of the company is LV monograms. The color of the monograms and the canvas could change, but the logo of this brand itself has not changed to this day, except perhaps a little simplified in the 2000s.
The brand's clothes are made from very high quality materials and therefore the products are expensive.

Louis Vuitton brand products are copied the most. But it is very easy to recognize a fake - in the original the brand logo is always arranged symmetrically.

Chanel

For the first time, the Chanel logo appeared in 1921. It was depicted on the bottle of Chanel perfume No. 5. The company's logo is a double letter C. It resembles two wedding rings that are not closed together. The letter C is the initials of Coco Chanel.

Fendi

The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is a large F that is mirrored.

Versace

The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of the representative of ancient Greek mythology - Medusa the Gorgon. The designer explained why he chose this character: "This is a synthesis of beauty and simplicity, which is capable of mesmerizing anyone, just like the clothes produced by the brand."

Givenchy

In 1952, Givenchy began to produce high quality apparel, jewelry and perfumery. The brand logo is very simple and concise. The four-fold letter G is placed in a square. It looks like Celtic jewelry.

Car brand logos

"Winged" cars:

Bentley - British luxury car. The characteristics of the car can be described in just two words - aristocratic luxury. The car logo is the letter "B" enclosed in the wings. The emblem indicates the power, speed, elegance of Bentley limousines.

Aston martin - the car logo was created in 1927. These are the eagle wings that frame the Aston Martin lettering. The owners of the company compared their car to an eagle. Because the eagle is a fast, agile and predatory bird.

Chrysler- The first American car logo was a pentagonal star created in 1923. After joining the company to the German concern Daimler AG in 1998, the logo was changed to “wings wide”. They demonstrate the virtuosity and uniqueness of Chrysler vehicles.

Cars with animal logo

Jaguar - whose emblem was originally SS - Swallow Sidecar. From English "swallow" means "swallow". After the Second World War, most Europeans had negative associations with the SS emblem (association with fascists), so the owners of the company decided to change the name of the brand. Swallow Sidecar replaced with Jaguar. You must admit that strength, elegance and grace are very suitable for modern Jaguar cars.

Lamborghini - At first, the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Nowadays, Lamborghini cars are powerful, expensive supercars, and the golden bull emblem suits them very well.

Ferrari - the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-gold background with a painted Italian flag at the top of the logo.

The original Ferrari emblem was on the plane of the pilot Francesco Baracca during the First World War. Enzo Ferrari asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.

The best logos of the music industry

Virgin Is a British record label. Created in 1972 by Richard Branson and Simon Draper. The name of the label is very interesting. Virgin translated from English means "virgin".

Created the Virgin Records (first company) logo by English illustrator Roger Dean.

Over the years, the Virgin brand has become very popular with English performers. After Virgin signed with the punk rock band Sex Pistols, Branson decided that their company lacked insolence. Therefore, it was decided to change the company logo.

Legend has it that one of the artists painted the new logo we now know on a napkin. Branson loved it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” Branson said.

Sony Music Entertainment - established in 1988 and owned by Sony. Included in the "Big Four" record companies in the world. Sony Music covers almost all show business.

The first logo of the company is multi-colored, small triangles in the middle of which were the letters SMV. The company logo changed very often. In 2009, Sony Music decided to make the logo completely different. The new logo looks like this: a simple red brush effect on a white background and the text "SONY MUSIC" appears in the appropriate Sony font.

AC / DC Is a world famous rock band. Most people may not know the band's work, but everyone will recognize the AC / DC logo.

Creative director Bob Defrin helped create the logo for the rock band. The font was chosen from the Gutenberg Bible, the first ever printed book.

Huert's intention was to create the logo in line with the biblical imagery of AC / DC's song "Let There Be Rock." Of course, the lightning bolt and blood red coloration suggests the presence of less angelic influences.

The Rolling Stones are a famous British rock band. Designer John Pasha helped create the logo for the group. For his work, he received 50 pounds. The designer was inspired by Mick Jagger's expressive lips and tongue. He was also inspired by the Hindu goddess Kali.

Queen Is a British rock band of the mid 1970s. She filled the hearts of many listeners. The logo was created by the lead singer of the group Freddie Mercury. He depicted the letter Q (the name of the band), which is surrounded by the zodiac signs of the band's musicians.

Logo design trends 2017

Design trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in graphic logo design.
2017 logo trends

Minimalism

Many companies use this style, because minimalism is simplicity and conciseness. In minimalism, very few colors are used. Everything should be simple and performed in the same style, without unnecessary additions.

For example, the well-known application Instagram used this style.

The company's first logo was a black and white image of a Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also to change the design of the application. Now it's a camera and a rainbow with a gradient effect.

Color gradient

Creating a logo with a color gradient is a very good move for many companies, because this trend will continue to be at its peak for a long time. A striking example is the international payment system MasterCard. The company's designers simplified the design and used geometric fill for the logo.

Black and white trend

Black and white design will always be in trend. The brevity and simplicity of two colors is always a win-win option.

The best example is the world famous Nike brand.

Carolyn Davidson helped create the logo for the brand. The logo features an abstract wing of the goddess Nike.

Geometric figures

To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.

Example - logo YouTube -a service that provides video hosting services. The brand logo is a “bubble” in the middle of which there is a “play” icon.

Lettering

Pretty simple style. The letters are selected specifically for a specific name or text and are used only once.

Lettering can include a company logo Google... The first company logo was created in a graphic editor by co-founder Sergey Brin. Ruth Kedar is the designer of the new Google logo style. It was she who came up with the logo design that we know now.

Hand drawn

The hand-drawn logos look understandable and popular. A lot of world famous companies use this style.

Johnson & Johnson Is a good example of the new 2017 trend. The company logo is very simple - handwritten in red text on a white background.

Animated web logos

Animated web logos are the trend of 2017. They look very bright, extraordinary. With the help of Gif logos you can attract the attention of consumers.

Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over the Sleeping Beauty Castle.

KOLORO company will develop for you a unique design of your logo, because our specialists are always in the subject of new trends in world design.

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