Group of companies connected. Announcement of a single brand and development concept for Svyaznoy. Euroset merges with Svyaznoy

Maxim Nogotkov is the founder of the Svyaznoy network of salons. He is a Russian billionaire with a fortune of $ 1.3 billion according to Forbers. Maxim is also considered the youngest among all the billionaires in our country.

As a result of the competent economic strategy and actions of the management, the Svyaznoy store has grown to the level of one of the largest retail chains selling mobile devices in the Russian market. Now in the salons and online store "Svyaznoy" there are mobile phones, smartphones, tablets, readers, laptops, all kinds of accessories, contracts of mobile operators, various services and equipment for car owners, as well as the sale of vouchers, insurance, money transfers and much more. As a result, for more than 10 years, Svyaznoy has so firmly taken its positions in the field of digital goods and services that it has only one real competitor - Euroset.

Maxim Nogotkov, the head of the company, possessing all the qualities of a leader, has the very business acumen that allows him to earn money. He was born in 1977 in Moscow in the family of an engineer and a doctor. Maxim was the most ordinary child of that era. He was interested in mathematics, he did well in school and then wanted to become a programmer. At the same time, the vein of an entrepreneur was completely invisible in him. However, Maxim has always been distinguished by his responsibility and desire to achieve his goals. Wanting to be independent from his parents at a young age, he began looking for an opportunity to earn money. While still a student in 9th grade, he had already started doing business - selling copies of computer software.

Then, in 1995, Maxim, together with his three friends, founded the Maxus company, leaving the university. Having rented a small office on the territory of the plant, they opened several wholesale pavilions at the radio markets. Beginning businessmen were engaged in the sale of telephones, audio players and other equipment. Buying electronics in large quantities, they began to sell it at retail. Quite quickly, the turnover of the Maxus company reached 100 thousand dollars. Seeing such a level of material recovery, young entrepreneurs did not regret abandoning their studies at the university.

A promising company has always been aware of new models entering the market. For example, in the late 90s, home radio telephones in the DECT standard came into fashion, due to which a contract was concluded with Siemens. This step made "Maxus" a distributor, occupying a good half of the market for similar models in Russia.

Working according to this strategy, Maxus managed to survive the 1998 crisis. Before that, in 97, Maxim began to feel a lack of higher education, as a result of which he entered MIRBIS. After completing the MBA program for two years, he discovered many new perspectives for himself. As a result, in 2000, the Maxus company took up a new direction in business - mobile phones. This was facilitated by the gradual fall in tariffs for cellular communication and the rapid spread of new and useful wireless technology.

Agreements were concluded with a number of leading market players, with the exception of Nokia. The latter at that time ignored a little-known company. At the same time, the beginning of the supply of cell phones resulted in "Maxus" losses in the amount of about 50 thousand dollars. Everyone learns from their mistakes, and, as it turned out, the specifics of selling mobile devices was drastically different from the sale of cordless phones. The decline in prices for cell phones on average per month corresponded to the fall in prices for cordless phones in a year!

After analyzing its mistakes, the company "Maksus" in 2001 reached the position of the leader in terms of wholesale with an annual turnover of more than $ 100 million. In the same year, the company bought six Artex communication shops for a total of $ 100,000.

At first, the activity seemed to Maxim uninteresting and unprofitable, since low retail turnover was incomparable with wholesale trade. Nevertheless, he decided to expand the network and already at the end of summer 2001 the number of outlets increased by eight. They were bought from the Grand Prix chain.

At the same time, the creation of a single common network was started, on which Alexey Chebotka, who is the Marketing Director of the Maximum radio station, worked. The result was the birth of the new Svyaznoy brand in the spring of 2002.

The first Svyaznoy chain consisted of 81 Moscow stores, taking the lead in relation to Euroset and Techmarket, which had slightly more than 70 stores.

Further, by 2005, the company set itself the task of making a turnover of 1.2 billion dollars and expanding the network to 400 points of sale. As a result, the number of Svyaznoy stores increased to 450, but the desired turnover was not achieved.

In the middle of 2007 the Svyaznoy Club loyalty program was developed and launched. She was bonus system for regular customers. Bonuses could be exchanged for a discount or goods at the time of purchase.

The Svyaznoy online store at http://svyaznoy.ru/ was opened in 2002. However, the sale of goods through the site started only in 2009, when this market segment became quite developed. Now the Svyaznoy telephone directory is viewed daily by hundreds of thousands of visitors from all over Russia, making their purchases, including on credit.

The next stage of development was the opening of such a line of business as Svyaznoy Bank (CJSC) in 2010.

Last year, the turnover of the Svyaznoy company crossed the mark of 500 billion rubles, and the sales volume amounted to over 9 million various electronic goods.

Federal retail network "Svyaznoy" deals with communications: it offers services mobile operators, internet providers, portable appliances and accessories. The corporation includes its own online store, operator mobile communicationsand also a project dealing with mobile content.

The network unites several thousand retail outlets, it offers a huge range of services: from the sale of SIM cards to financial transactions. The brand was first introduced to the market in 2002. Official website of the company http://www.svyaznoy.ru/

How do applicants like working at Svyaznoy?

This is exactly the kind of company where you can expect a high level of income. Managers and cashiers are offered an average of 30-40 thousand a month, but specialized specialists such as programmers can claim a payment of 100 thousand rubles or more.

A professional and career, the company is interested in improving the qualifications of its employees. Registration takes place in accordance with Labor Code... You are guaranteed "white" salary, bonuses, paid vacation and sick leave. To get a job as a manager, you do not need to have work experience, but you need to be ready to learn and improve in the profession.

What are the vacancies at Svyaznoy in Moscow?

  • legal adviser;
  • sales Manager;
  • cashier in the communication salon;
  • shop assistant;
  • credit manager;
  • quality control engineer;
  • PHP programmer.

On Trud.com you will find all the hot vacancies of the Svyaznoy company in Moscow. The ad bank is updated daily. Therefore, subscribe to updates - and you will never miss an opportunity to make a brilliant career! So that you can quickly find a suitable vacancy, we have introduced convenient system filters. Set the optimal salary level, form of employment and requirements for candidates - and the site will offer you a list of suitable ads.

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In August 2018, I ordered two LG K10 2017 smartphones from the site for a gift to my parents (I chose this model, because I use it myself, I'm very happy, the phone is good, the battery lasts a long time, the camera is excellent), which should be brought from the warehouse to the store " Messenger "at the Railway Station Square in Gomel. They called me and told me that the phone had arrived, you can redeem it. Arriving at the store, I clarified about the existing installments that were indicated on the site. The seller said that there are three installments of 3.12.24 months. I decided to take an installment plan for 2 years. He demanded a passport and began to fill in the data, then he reported the total amount of the phone, which was twice the amount indicated on the website. Thank God, before going to the store, I studied all the characteristics of the phone and the price of the phone. Otherwise I would have been cheated at this stage. I immediately asked why the price had doubled, they said that this is all right, the bank takes it for processing the payment. After the proceedings, it turned out that this was not an installment plan, but a loan. The seller secretly took out a loan without saying a word about it and lied that they had such an installment plan. I refused this "installment plan". And I decided to blurt out the amount right away. Then I asked to bring the phone and show it to me. They themselves did not deign to offer me to look at the phone. Then another deception awaited. The phone looked different from the website. At first I did not understand, I decided to look specifications and climbed into the phone settings to see if everything matched. The first thing I looked at was RAM and I see that the amount of RAM is less than it should be. I immediately ask why the RAM is smaller and then it’s BUT LIES IN THE EYES, that this is all right and some part just goes to some unknown place. As many as 600 MB of memory simply evaporates, flying into the sky like a white cloud. All my words about the fact that this was not the model that I ordered were not taken seriously, they insisted that everything was correct, until they pointed a finger at the assembly number of my phone, exactly the same one that I ordered, on the build number on the site (they coincided with mine) and the build number of what they slipped me. After that, they could no longer say anything, because the build number was different. But nothing they immediately got out, saying that this is a site error, forgetting about all their LIES. There can be no mistakes in the site, because everything is absolutely correct there, as well as in my phone and the price is appropriate. But the phone they were trying to shove in costs a lot less. I gave up the phone and left all out of emotion, forgetting to take my passport. So they have not yet deigned to give me my passport. It's good that I remembered about my passport on the way home. And she returned for him. This is a mess. It's good that I am good at technology and can check. And if my parents and old people came who do not understand this. They would not just be cheated, they would be DEPLOYED for a BIG AMOUNT of money. How can you LIE DIRECTLY IN THE EYES? This is shamelessness. People BE VERY CAREFUL when buying any equipment. If you don't understand DON'T TRUST THE SELLER, take someone who understands with you.

 

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