Russian table water factories. Bottled water business How to open a water bottling business

Bottled water is in consistently high demand. The business of extracting and selling it requires quite a high initial investment, but subsequent costs are relatively low. The enterprise needs to build an artesian well, as well as purchase equipment for preparing and bottling water.

Many people prefer to buy bottled drinking water

Where to begin?

The business of bottling drinking water from a well requires preliminary preparation, which includes:

Study of soil aquifers. The depth of artesian water varies between 100-1000 m. The site for the facility is selected based on possible construction costs and logistics costs.
Drawing up a business plan. At this stage, the market capacity, preferences of potential buyers are examined, possible risks, the amount of starting capital, etc. are calculated.
Official registration of the enterprise and obtaining permits.
Purchase and installation of equipment.
Marketing campaign. The consumer must learn about the very existence of a new product on the market and its advantages over competing offerings.

Preliminary research

Water production as a business directly depends on local natural conditions. Preliminary research begins with the study of general geological survey maps. Areas of terrain with the smallest depth of artesian waters are selected. At the same time, the soil structure should also ensure the minimum cost of construction work. Thus, if possible, territories with rocky and marshy soils are excluded. It is necessary to select several sites at once, and then gradually narrow the list depending on:

location of transport routes. Independent construction or modernization of access roads significantly increases the costs of implementing a business project;
distance from populated areas. Delivery of finished products to consumers should take place along the shortest route. Finally, it is difficult for the service personnel themselves to get to the well located far from their place of residence and passenger transport routes;
locations of other buildings. The selected plot may already be occupied or it may not be possible to rent it;
purpose of the land.

Note: in accordance with legal requirements, each site must be used depending on its category and intended purpose. In this case, you should pay attention to industrial lands.

Next, you need to personally inspect each site to settle on the final version. Perhaps during the search process it will be possible to purchase a ready-made well. After agreement with the land owner, it is necessary to carry out exploratory drilling and make a preliminary analysis of the liquid.

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Business planning

The business plan for drinking water production includes analysis of:

promising areas of activity - servicing offices, selling products through retail chains, working with budgetary institutions, for example, schools or hospitals, etc.;
local market - the presence of competitors, shortcomings of their strategy, potential monopoly position in certain areas;
goals, objectives, development strategy - the enterprise must gain a foothold only within a single locality, the entire region, perhaps there are prospects for entering the international market (in particular, if a source with unique healing properties is being developed);
the amount of start-up capital - it consists of expenses for registering an enterprise, construction work, acquisition and installation of equipment, wages, rental payments until the start of profit;
estimated time frames for self-sufficiency;
potential risks - the likelihood of natural disasters, errors in initial planning, unexpected changes in the external situation (prohibition, restriction or change in the rules of certain types of activities, use of the site for federal projects, etc.) must be taken into account;
business exit strategies - if the enterprise fails, you need to sell existing equipment with minimal losses, and also provide for the possibility of repaying borrowed funds.

Business registration

For small businesses, the preferred organizational and legal forms are:

individual entrepreneurship (IP)- registration and liquidation require lower costs, but the risks that arise must be met with all personal property;
limited liability company (LLC)- a more voluminous package of documents will be required (charter, minutes of the meeting or decision of the sole founder), registration and liquidation take longer.

However, for arising obligations, a company participant is liable only in the amount of the share in the authorized capital. Also, a business can be organized by more than one person. Next you need:

acquire ownership or rent a suitable plot of land;
obtain a license for the right to use subsoil;
calculate the total volumes of water consumed - this is within the powers of the Federal Water Resources Agency;
obtain a conclusion from Rospotrebnadzor that the exploited land plot is suitable for organizing a sanitary zone (it is a square with a side of 60 m, in some cases - 30 m);
obtain a conclusion on well design;
order a well design;
complete construction work;
accept the well for operation, at this stage members of the state acceptance commission also check the quality of the fluid;
register the well with the state;
organize a sanitary zone;
conduct a state geological examination.

Note: the listed actions are costly and time-consuming, so you can purchase water from third-party suppliers.

Equipment list

To organize a water sales enterprise, you will need the following equipment:

well;
metal well or caisson;
pump;
water treatment systems that adjust the chemical and microbiological composition of produced water;
storage tank;
device for filling water into containers;
installation for disinfection of containers.

Drinking water is the most important and vital product on the planet. Without water, a person can live very little, and dehydration inevitably leads to the death of the body.

In the era of rapid industrial growth, the ecology of our planet is rapidly deteriorating. Accordingly, the quality of water also deteriorates.

Sources of clean drinking water consumed by city residents become polluted and become hazardous to health. The main solution to this problem can be the production of purified water, which will meet all sanitary standards.

Almost half of the country's population now buys drinking water in stores, and this number is growing every day. Therefore, it makes sense to build such a “gold mine” in your region and begin releasing water that is harmless to human health.

Advantages and features of management

This type of production has undeniable advantages that only encourage the creation of a business:

high payback;
huge and constantly growing demand for clean water;
possibilities for expanding production.

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Of course, such an enterprise also has disadvantages, but with proper organization of the business, they do not make any difference.

How to properly draw up a business plan for the production of drinking water, watch the video:

The main disadvantages are:

a large amount of initial investment for the purchase of expensive equipment;
constant cooperation with the sanitary and epidemiological station, whose task is to control the quality of the water produced.

Starting a drinking water business

The very first step in organizing a business should be deciding on the type of activity. You can extract drinking water yourself and sell it, or you can simply supply products from another company.

If you plan to produce independently, then you need to decide how the water will be obtained and from where. You can drill a personal well, bottle water and sell it, or you can take it from the tap and purify it with heavy-duty and modern taps.

private entrepreneur certificate;
permitting conclusions from the sanitary and epidemiological service and the fire inspection that the equipment meets the necessary standards;
company charter;
a certificate from the SES stating that the quality of the produced water meets state requirements;
a business permit, to obtain which you will need to provide a rental agreement for equipment and premises, notarized personal data.

Finally, you need to contact the bank and open an account there.

Drinking water production line.

The premises for the future workshop must have full access and optimal dimensions. Energy, internet and telephone lines need to be connected to the building.

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It is better if the room is not very old and renovated. Particular attention should be paid to electrical wiring.

The territory must be divided into functional areas: water extraction, multi-stage treatment, spillage, warehouse. We will also need living rooms for workers where they can have lunch, change clothes, and relax.

Transport for delivery

For fast and timely delivery of drinking bottled water, the client will need a vehicle. The most suitable option for this would be a gazelle.

When choosing a car, you should take into account the amount of fuel it will consume, otherwise the cost of gasoline may become unprofitable for the entire production.

You can save money on buying a car in the following way - submit an advertisement for a driver’s job with the obligatory presence of your own car.

Cleaning and filling equipment

To start production directly, you need to buy or rent equipment:

for bottling;
for cleaning (reagent dosing system and aeration system);
apparatus for making containers (bottles), if there is such a thing in the plans;
sterile tanks;
semi-automatic bottle capping machine;
ozone installation;
labeling machine.

Production technology

The technology for the production of drinking water can be divided into several stages:

drilling a well (or extracting water in another way);
water purification with carbon or sand filters;
mineral balancing;
disinfection with ultraviolet rays;
water ozonation;
bottling.

Main water purification

There is a way to reduce the cost of drinking water production - purifying tap water. The fact is that already pre-purified water flows from city taps, which is passed through municipal filtering systems.

Technological process for the production of drinking water. Photo: v0da.com

The convenience of main water is that it does not change its chemical composition in a certain season.

Drinking water is divided into two categories based on its quality:

first category or table water;
highest category.

The second option is the safest for human health and has excellent quality.

The more funds are invested in the business and the deeper the penetration of the product into the market, the faster the investment will pay off.

The normal production volume across the country is 20 thousand bottles per month.

In practice, it has been established that if the difference between the cost of buying and selling bottled water is 1-2 dollars, the company must sell from 500 to 1000 bottles per month in order to recoup operating costs.

If the sales level is increased to 2000 bottles, then the initial investment can be returned in 8-12 months.

Drinking water is the basis of human life, so the amount of drinking clean and safe water will only increase every year. This fact only encourages people to produce bottled water and deliver it to the population.

The main thing in this business is good investments, well-thought-out organization of the enterprise, and high quality products. As a result, you can get a reliable source of inexhaustible income.

Any products and liquids must be of good quality so that a person is not at risk of serious poisoning and illness. The requirements for water are even stricter, because without it no life is possible. But there are few reserves of pure natural water that can be drunk without pre-treatment. The tap liquid has to be passed through a filter, settled or boiled. But when you are thirsty, there is no time or desire for such procedures. It’s easier to buy bottled water in a store or order it home through a delivery service. There is never enough drinking water, and demand is growing. This enables the entrepreneur to develop a business plan for the production of drinking water and offer his range on the market.

To understand what investments are needed to implement the idea, it is advisable to prepare a business plan for the production of drinking water with calculations. It can be presented as a clear example to banks or other partners who decide to help financially.

Summary

It is planned to launch the production of carbonated and still drinking water without any additives. The main activity is aimed at the production of soft drinks.

The raw materials will come from a personal well. The deposit was found, the quality and composition of the water was determined in the state laboratory. The well is located in a forested area. There is no opportunity to establish production directly at the source. Therefore, water will be pumped into reservoirs and delivered to production located in the suburbs.

Premises: 2-storey building with adjacent territory. The area of the premises is 300 sq. m. On the 1st floor there will be a workshop and warehouse, on the 2nd floor there will be rooms for staff and administration. The building requires repairs, redevelopment, and communications.

Form of activity: LLC (limited liability company). Activity code No. 11.07 – “Production of soft drinks, various bottled drinking waters.”

Taxation – simplified (STS).

Service list

Production of drinking water, carbonated and still.
Wholesale sales to grocery stores and supermarkets.
Targeted delivery to customers upon call.

Production mode

Production: daily from 09.00 to 19.00.

Address delivery service: from 08.00 to 20.00.

Preparation of documents

Based on the fact that the raw materials will be used from your own well, you need to draw up documents for this site. Having received permission and the right to work, we submit the water for testing to a state laboratory. The expert report is in hand. The water does not contain large impurities, which will reduce the number of purification steps. The worse the water, the more expensive it will be to produce and the more difficult it will be to compete with water with better taste.

Permission from the administration to open a drinking water plant.
Lease agreement for premises in which drinking water production will be located.
Conclusion of the SES on the possibility of opening a workshop in the selected area.
Conclusion of the fire department on safety conditions.
Quality certificates for equipment that will be used at the enterprise.
Certificate of quality of water that will be supplied to the consumer. Without this passport, stores will not accept the goods on their shelves.
An agreement with a power supply company to connect a high-power line, because the production line is fully automated.
Employees must have a health certificate and an employment contract.

Project estimate

Let's move on to the important part of the business plan - calculations. This will allow you to determine the costs that will arise during the preparation phase for launching a bottled water line. Expense items are shown in the table:

Type of expenses	Amount of investment, thousand rubles.
Collection of documentation and business registration (water analysis, well registration, approval by inspection agencies, product licensing)	250
Equipment of the production area	–
Automatic blow molding machine for plastic bottles from 0.5 to 10 l	800
Molds for containers	50
Line for automatic filling of water into containers (up to 3 thousand bottles per hour)	900
Apparatus for gluing labels on bottles and stamps with production date	300
Device for screwing caps on bottles	150
Saturator (apparatus for the formation of gases in water)	300
General PET Film Bottle Packing Machine for Transport	400
Submersible pump for pumping water from a well into a tank	100
Accessories for underground water supply connecting pump and reservoir	500
Water containers	300
Ozonator for disinfection and saturation of water with oxygen	150
Coarse and fine filters	250
Industrial water treatment station	2 500
Total	6 million 150 thousand

These are the costs of equipping a well and a water production workshop with equipment. Additionally, funds will be required for cosmetic finishing, furnishings, and communications.

Investment information is preliminary. The cost of equipment, finishing materials, and various services may vary because performers and suppliers have not yet been selected. But first, to launch the production of drinking water, investments of more than 10 million rubles are required. Transportation costs for moving raw materials from the well to the plant, delivering products to customers, and funds for production until the first profit is not taken into account are not taken into account. Let's add 1.5 million rubles to these costs. The final estimate is 11.5 million rubles.

Personnel issue

Manufacturing requires employees to work at the groundwater extraction site and in the plant. For full operation of the complex you will need:

Specialists in underground water extraction – 2 people.
Driver for transportation of raw materials and bottled water – 2 people.
Equipment adjustment engineer – 2 people, shift work schedule.
Operator for water production line – 2 people. in shifts.
Operator for a container blowing machine – 2 people. in shifts.
Manager of finished products warehouse – 2 people. in shifts.
Sales manager – 1 person, working mode 5/2
Dispatcher for receiving individual applications – 2 people. in shifts.
Production manager – 1 person.
Accountant with HR functions – 1 person.
General workers – 4 people.
Cleaner of production and office areas – 2 people.

It may be necessary to expand the staff as the plant develops. Salary costs are shown in the table:

Employee category	Quantity, pcs. units	Salary	TOTAL
Water extraction specialist	2	15000	30000
Driver	2	18000	36000
Engineer	2	20000	40000
Operator	4	15000	60000
Warehouse Manager	2	10000	20000
Manager	1	20000	20000
Dispatcher	2	10000	20000
Production Manager	1	30000	30000
Accountant	1	25000	25000
Handyman	4	12000	48000
Cleaning woman	2	8000	16000
FZP	23	–	345000
Contributions	–	–	103500
General expenses			448500

The plant provides a shift work schedule for some employees. This is due to the daily work of production in order to quickly reach the required profitability of the enterprise.

We are planning preparations for the opening

So that the preparation process does not drag on, we will set a time frame for each stage and follow this plan:

It will take about 6 months for the workshop to operate at full capacity. Perhaps the deadlines will shift due to unforeseen circumstances. It is desirable that water becomes available to consumers in the summer season. At this time, the demand for bottled water increases due to high air temperatures and increased thirst. You can quickly make a profit and analyze the profitability of your business.

Range and price level of water

The production is young and has not yet found its client. Therefore, you should not open a line of a wide range of bottled water. The list of products and prices are shown in the table:

As we reach the breakeven point, water for children and mineral water may be added to the range.

What do we get as a result?

Let's calculate the possible profit that water production should bring to an entrepreneur. We will take as a basis the sale of the entire assortment, provided that there will be a daily shipment of 2000 bottles of different sizes.

Product type	Quantity, pcs.	Price per one. rub.	Revenue per day, rub.
Drinking water, still, volume 0.5 l	250	15	3750
Drinking water, still, volume 1 l	250	20	5000
Drinking water, still, volume 1.5 l	300	28	8400
Drinking water, still, volume 5 l	250	80	20000
Drinking water, still, volume 10 l	300	140	42000
Drinking water, carbonated, volume 0.5 l	100	18	1800
Drinking water, carbonated, volume 1 l	200	22	4400
Drinking water, carbonated, volume 1.5 l	200	32	6400
Drinking water, still, volume 2 l	150	40	6000
RESULT			97750

Provided that daily revenue is 98,000 rubles and shipments are made at least 5 times a week, monthly revenue is planned to be 1,960,000 rubles. Now you can calculate the profitability and net profit that will be received per month. Income and expenses are reflected in the table:

At the initial stage, investments were made in the amount of 11.5 million rubles. The company will reach payback in 2.5 years. The deadline may change if the monthly turnover is higher than that taken as the basis for the calculation in the business plan.

We are strengthening our position in the segment

There are many drinking water producers on the market, so there is a serious struggle ahead. You need to think over a strategy to consolidate your position in the market and attract an audience that already buys bottled water. You will need the help of a specialist who knows the state of the niche and the positions of other manufacturers. We will turn our attention to the production side to provide people with quality water.

At the initial stage, our main focus is on delivering water upon individual request, so that local residents learn about our products. For this:

Together with the supplier, we will launch a promotion designed for a large volume of supplies. For example, every 3rd bottle is free, or with a one-time payment of 10 bottles of water, a 10% discount on the entire volume.
Conduct a water tasting in a supermarket so that consumers evaluate the quality and submit an application.
Send electronic and written messages about cooperation with enterprises and offices on favorable terms.
Offer services to kindergartens, schools, and universities at a reduced price for a one-time application of at least 5 bottles.
Design a website on which to post information about your production and favorable terms of cooperation for retail and wholesale customers.

Monitor the pricing policies of your competitors so as not to get out of line with the excessive cost of drinking water.

Eventually

It is possible to earn substantial capital in the production of drinking water if you have the finances for this, a good source of groundwater and territory for a workshop. The investments required are huge, because the process of purifying raw materials requires only a high-quality automated line. Don't be afraid of competition. Consumers usually prefer water from local producers, believing that it is not profitable for a businessman to deceive his fellow countrymen. But you should be prepared for frequent SES checks on the quality and composition of products so that there is no threat to the health of consumers.

According to research by the All-Russian Center for the Study of Public Opinion conducted in 2016, about 16% of Russians (approximately every sixth resident of the country) constantly drink bottled drinking water, preferring it to tap water. An increasing number of people who care about their health and the health of their loved ones are choosing this product, considering it safe.

Drinking water is strengthening its position in the Russian market and attracting increasing attention from production organizers. A favorable factor is that the subsoil of Russia has significant reserves of high-quality fresh and mineral waters. Water extraction and bottling as a business is a promising area that can generate significant income.

Product quality requirements

Drinking water must be safe and have a special chemical composition. The level of total mineralization should not exceed 1 g/cubic dm. At the same time, the sources of raw materials for the production of this product can be tap water, and water from underground and surface sources.

A mandatory stage of the technological process is water purification. In some cases, conditioning is also used - saturating the product with important micro- and macroelements.

The quality of drinking water is affected by organoleptic properties (smell, taste, color), the presence of mechanical impurities, chemical composition (content of salts, toxic elements, toxic metals), and radiation safety. Depending on these indicators, water is divided into two categories: first and highest.

The quality of bottled drinking water in Russia is regulated by a number of regulatory and technical documents. One of the most important is SanPiN 2.1.4.1116-02. These sanitary rules provide a list of hygienic standards for all of the listed properties for both the first and highest categories of water.

Technical requirements for the production itself, for raw materials and materials, finished products, including labeling and packaging, as well as safety requirements, environmental protection, control and acceptance methods - all this is included in GOST 32220-2013.

Also on the territory of the Russian Federation there is a document approved by the Commission of the Customs Union (decision No. 299 of May 28, 2010), containing uniform sanitary and epidemiological requirements for the quality and safety of food products.

You can view the listed documents on the website of the legal reference system “ConsultantPlus” at www.consultant.ru.

Compliance with regulatory requirements is the responsibility of each manufacturer. For violation of these requirements, according to the law “On the sanitary and epidemiological welfare of the population,” administrative and criminal liability is provided.

Control and supervision in the field of drinking water production is carried out by the territorial bodies of Rospotrebnadzor.

It is useful to read which one is used. Production plan and cost of the line, search for sources of raw materials and registration of permits for the production of drinking mineral water.

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What you need to open a business

To organize your own production, an entrepreneur has to go through several steps:

decide on the assortment and choose the source of raw materials. It should be taken into account that water of the first category can be obtained from different sources, the highest - only from independent ones (from wells and springs);
purchase a plot of land;
draw up a package of permits;
carry out preparatory work. In particular, if it is planned to bottle artesian water, it is necessary to explore the subsoil, drill a well, and carry out a number of measures to ensure sanitary protection of the source;
prepare premises for water treatment and bottling;
purchase and install equipment necessary for purification and bottling of drinking water;
establish transport and logistics flows;
develop a strategy for introducing a new product to the market.

Some of these steps require separate consideration.

Obtaining permission to use a natural water source is associated with high financial, labor and time costs.

So, in order to bottle water from a well, you must first analyze groundwater reserves and coordinate water consumption with the Federal Water Resources Agency. The next step is to obtain from Rospotrebnadzor a document confirming the possibility of establishing a sanitary protection zone on the site.

Then, the Center for State Monitoring of Subsoil Conditions will need to issue a conclusion on the development of a well design. After this, you should contact the Department of Subsoil Use with an application to obtain a license for the right to use subsoil. In this case, the entrepreneur must have the following documents: cadastral passport of the plot, title document for the land, gene. development plan, situational plan.

After passing the licensing procedure, drilling operations are allowed to begin.

Depending on the depth, there are two types of wells: on sand (from 10 to 40 m) and on limestone (from 70 to 300 m). Sand wells have low water content and are not suitable for industrial use.

The cost of drilling operations averages about 1000 rubles/m to a water-containing layer located on sand, and about 2000 rubles/m to limestone. After drilling, the well must be equipped with a steel column.

Then you need to contact Rospotrebnadzor again to obtain an expert opinion on the quality of the water. The service takes samples and conducts a full laboratory analysis, based on the results of which a corresponding document is issued -.

Now it is necessary to attend to the equipment of the sanitary protection zone. The area measuring 60x60 m where the well is drilled should be fenced off. There should be no buildings, pipelines or tall trees in this area.

After developing the zone, you can submit documents for a geological examination, and then register the water source. And only after completing all the above preparatory activities can the facility be put into operation and its actual use begin.

Drinking water production technology and necessary equipment

Water is extracted from the well using special submersible pumps and flows through pipes into a storage receiving tank. A water treatment station and a bottling shop are usually located in close proximity to the well location (at a distance of no more than 150 m).

Preparation

Arriving at the water treatment site, artesian water goes through several stages of purification. First, deferrization and demanganization are carried out - removing excess iron and manganese salts from its composition.

The next stage is water softening. The ion exchange method is most often used for this purpose, since it is considered the most effective.

Water, from which excess calcium and magnesium salts have been removed using an ion exchange resin, enters pressure filters, where it undergoes mechanical and sorption purification. At this stage, harmful chemical compounds and impurities are removed from it. Activated carbon is usually used as a sorbent.

Then ultraviolet disinfection of water is carried out in special chambers made of stainless steel. The filters used at this stage do not change the chemical composition of the water. The destruction of dangerous bacteria (the causative agents of diseases such as dysentery, cholera, polio) is carried out without adding any toxic compounds.

The final stage of water treatment is conditioning - bringing the concentration of chemicals vital for humans to the required level and stabilizing the liquid.

At the stage of preparing water for bottling, complex purification equipment is used. The production lines are equipped with pressure mechanical filtration units, which include several units (for aeration, demanganation, defluoridation, ultraviolet disinfection, etc.), a set of pipelines and shut-off valves. As a rule, all operations are performed automatically, the system is controlled using a remote control.

Line productivity can reach 55 cubic meters. m/hour. To accommodate such installations, a room of at least 50 square meters is required. m.

Bottling

After undergoing initial preparation, the water enters preliminary storage tanks, and from there – for bottling. Bottling of finished drinking water can be carried out in large containers with a volume of 5, 10 and 19 liters, as well as in small bottles with a volume of 0.5, 1 and 1.5 liters.

For bottling water from a well into bottles, lines equipped with the following equipment are usually used:

device for pre-washing bottles;
automatic bottle loader;
filling machine;
thermal tunnel for shrinking caps (element of the filling line for 19 liter bottles for coolers);
capping machine (included in the set of lines for bottling bottles with screw caps).

The movement of bottles from one zone to another is carried out using conveyor belts. Additionally, the line can be equipped with a packaging machine. Large factories producing drinking water also produce PET containers on their own. For this purpose, special blowing equipment is installed.

Expense planning

To determine how profitable the production of drinking bottled water is, you need to make preliminary calculations.

Estimated standards, general production expenses, cost estimates, products, forecast of revenue volumes - all this should be reflected in the financial plan of the project, the development of which is best entrusted to experts.

Approximate data on basic starting costs are reflected in the following table:

These are very approximate data that can be used as a guide when using a well with a capacity of about 10 cubic meters as a source of raw materials. m/hour.

Current expenses of the enterprise include well maintenance costs, utility bills, taxes (including water tax), labor costs, costs of containers and packaging of finished products, etc. (see).

The retail price of a five-liter bottle of drinking water of the highest category is on average 60 rubles, the wholesale price is about 45 rubles. With a productivity of 500 bottles per hour, the monthly production volume will be approximately 120,000 bottles (assuming single-shift operation and a shift duration of 8 hours).

*The article is over 8 years old. May contain outdated data

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