Business plans: download a ready-made business plan with calculations. Ready-made business plans Business plan for opening a trading company

Modern shopping malls are not just tens of thousands of varieties of goods collected under one roof. The format of this establishment has undergone significant changes over the past years, thanks to which it has become a quite profitable enterprise. Reputable shopping centers exist today in almost every major city, and it will be quite difficult for them to compete. But if you set a clear goal for yourself, while having the financial ability to realize all your ideas, it makes sense to compete for a place in this niche.

Business in shopping centers is developing as actively as possible, since traffic in them usually always remains at a high level. But, if you try, in each of these establishments you can find both minor and rather large flaws. Your task is to carefully analyze them in order to avoid them in your endeavors. Study customer demand, the availability of additional services - all this will help you when working on your own project.

Business on business

Trade in various goods still occupies the main place in the activities of any shopping center. But, besides this, the number of additional services provided to the visitors of this establishment is growing and expanding. Considering the amount of time that visitors spend on shopping, as well as the fact that many parents have no one to leave their kids with, it becomes clear the need to open a children's playroom in the shopping center, where mothers and fathers can safely leave their children under the supervision of an experienced teacher ...

Any business for a shopping center owner is just a source of additional income. Opening a new store in a shopping center is a common occurrence. But fast food outlets in which customers can quickly "freeze the worm" will be absolutely not superfluous in this establishment. Coffee shops, pizzerias, sushi bars - there may be several similar points, and rest assured - none of them will suffer from the absence of visitors.

It is very difficult to determine which trade direction will be the most profitable in a shopping center. As a rule, the more goods are offered to customers, the higher the total turnover of the shopping center. But this, of course, will require huge areas. It is almost impossible to find a suitable building from the existing ones in the city, and therefore most businessmen are inclined towards such an option as building a shopping center. This will require a significant investment, as well as the need to coordinate your project in a huge number of instances. And it is difficult to say which of this causes a lot of panic in the entrepreneur.

A professional shopping center business plan will help you minimize possible risks, facilitate communication with officials and avoid unnecessary costs. It contains a detailed description of all stages of building a shopping center. Without using this most important financial document, it is impossible to imagine such a large-scale project - the role of an accidental error is too great.

Approximate data:

The monthly income is 1,050,000 rubles.
Net profit - 250 750 rubles.
Initial costs - 1,999,300 rubles.
Payback - from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for a women's clothing store with calculations. But remember that this business plan can be applied to absolutely any clothing store (not just women's).

Service description

The business plan considers the specifics of opening a women's clothing store designed for the middle price segment. Let us remind you once again that this business plan can be applied to men's clothing, outerwear, underwear, etc. The amount of investment will differ depending on the cost, type of product and its quantity.

The entrepreneur administers his own store, which is located in a shopping center. It also contains information that may be useful to the reader about other formats and possibilities in case of working with them.

Market analysis

Many people, dreaming of their own business, are thinking about opening a clothing store. Some want it to be a luxury boutique located in the very center of the city, others choose an online store, and still others decide to open a clothing discount center. Of course, all of this can generate income with the right approach to work. But nevertheless, before choosing one or another store format, you should carefully analyze the market, because there are many competitors on it.

I must say that many people believe that opening their own clothing store necessarily requires a lot of money. This is not always the case and depends on many factors. There are also formats that require investment only in the purchase of inventory and some other expense items. To understand the picture, you need to consider in detail the possible store formats.

Today, in a broad sense, the following options for opening their own retail outlets for the sale of clothes are being considered:

“real-time” stores (these are ordinary stores where customers come and see the available goods, can try on, choose suitable clothes);
online stores (this may include large online stores, one-page sites, or social media stores).

Both options need to be considered separately in order to understand the aspects of working in them.

I would like to warn aspiring entrepreneurs : Many people naively believe that the main thing in the success of a store is investment. No one is more interested in the success of a business than an investor, because in this situation he risks a large amount of funds. Experienced businessmen advise not to give up the management of the store to the wrong hands, at least for the first six months. People who do otherwise have most of the time failed and gone bankrupt.

Now let's look at specific store formats.

Regular shop

This format is the most common. Two subformats can be included here, each with its own specifics:

Shop located in a shopping center

These stores usually sell items of the lower and middle price segment. The undoubted advantage is that there is no need to spend a lot of money on additional advertising. When people come to a shopping center, they often visit several departments at once. That is why it is very important to choose a shopping center that will be visited by a suitable audience.

Shop located in a free-standing building

These stores usually sell items in the price segment above average. This includes luxury, designer goods and creative pieces from talented designers. You will have to spend a lot of money on attracting customers.

When calculating the necessary costs, you will need to include in them:

purchase of a product range;
rent;
necessary equipment;
staff salaries;
taxes.

The cost of expenses for 1 m 2 on average is about 50 thousand rubles. And this is if the store sells goods of the middle price segment.

You need to understand that initially the store will cover the initial costs. There will be net profit, but in fact it will cover only the amount of invested funds for some time. Therefore, it is very important to have a certain amount of money “just in case”.

Another very interesting option for a "real-time" store is the so-called "Showroom at home"... This option is suitable for those who have very small initial capital. There are benefits in this case, they are quite large:

lack of rent;
no wage costs.

Of course, there are also disadvantages. For example, not everyone decides to arrange a similar store at home. Indeed, in such cases, people should be invited to their territory to try on and view the available things. It is very difficult to find customers here, it is even more difficult to attract and persuade them to buy. Although, if they come, they probably intend to buy something.

These shops are usually used as a source of additional income. Often such impromptu retail outlets are opened by hairdressers, manicurists who work from home.

Online store

Today, such a type of clothing sales as sales through an online store is gaining particular popularity. It is very important to assess opportunities, competition and occupy the most preferred niche.

Here the savings are quite significant. There is no need to spend money on equipment, staff salaries, or rent of premises for a store. Everything happens online. Customers don't come to try on outfits, they buy them when they see an image on the Internet.

Most often, beginner businessmen who want to work in the fashion industry start with such stores.

Above is a graph of sales and forecasting it for the coming years. As you can see, every year there is a significant increase in the volume of products purchased via the Internet. This is a positive factor for those who are going to open a similar outlet.

If you believe this graph, the category "clothing and accessories" is the most popular among the population. However, we see that only 14% make purchases of these products online, while the rest prefer to visit stores on their own.

From this we can conclude that more sales can be obtained by opening a store in "real time".

I would like to add that it is better to open an online store for residents of a particular city, and not for the whole country. At least at first. Later, you can increase the reach of potential customers.

When opening an online store, you should not be scattered about many product categories at once. Better to stop at one variety and build sales.

More often than not, people buy clothes online from sites that do not have a pre-order. However, in this case, a large investment will be required in order to be able to send the goods immediately after the customer places an order.

But waiting will suit those stores that offer the consumer some unusual or exclusive goods. For such things, people are willing to spend some time waiting. By the way, this includes not only expensive things, but also those that, on the contrary, are very cheap.

I would like to note that today entrepreneurs enter regional markets in one of the following ways:

opening your own store;
work as a distributor;
work on the franchising system.

It is worth noting that the latter option is in the greatest demand today.

According to statistics, to enter the clothing market, you need at least 1.5-2.25 million rubles. It takes 5 times more to go international.

So, we have decided that an "offline" store in the long term can bring great profit. It is his discovery that we will consider. Now you need to decide which clothes to sell (womens or mens) and what criteria to pay special attention to.

More women follow fashion than men (72% versus 45%). Yes, it is women who shop much more often than men. That is why it is best to open a women's clothing store. If possible, you can combine both directions at once.

When choosing clothes, people pay attention to the following signs:

the right thing (60%);
quality (15%);
practicality (7%);
compatibility with other wardrobe items (7%);
exclusivity (5%);
brand awareness (1%).

Therefore, our store should sell high-quality, practical and comfortable things that fit in size.

It must be said that the middle-income stratum constitutes the overwhelming majority of the population. It is on them that you need to focus on when opening a store.

Thus, our store will sell women's goods at an affordable price on the territory of the shopping center with a focus on women aged 18–45 years.

I would also like to say that any consumer has latent needs. Based on them, you need to choose a work strategy.

This table informs about the hidden needs of each category and helps to understand how to work with it.

SWOT analysis

Before opening your own store, you need to analyze the hidden threats and opportunities that can significantly affect the functioning of your own business. In such cases, factors are usually divided into external (which cannot be changed) and internal (which can be changed).

External factors include:

Capabilities:

high and constant demand for goods in this category;
the relative inelasticity of demand in a given market segment;
the possibility of expanding the assortment with other categories of goods and adding items for men and adolescents to the product matrix;
the ability to order goods at competitive prices.

Threats:

high level of competition in this market segment;
lack of a controlled market share;
increased competition;
it is possible that the legislation will be toughened, which will create obstacles to work in this segment;
an economic downturn affecting the store's economic performance.

Internal factors include:

Strengths:

increasing staff motivation to work;
the ability to find bona fide suppliers;
the ability to work at a high margin;
a wide range of goods;
the ability to set a fairly wide range of prices for goods;
convenient and profitable location for sales;
convenient working hours.

Weak sides:

lack of experience in this area;
lack of knowledge;
lack of business reputation and loyal consumers;
lack of a circle of regular customers;
lack of a network of suppliers;
unknown store;
lack of trained personnel.

Opportunity assessment

Our store will operate on the following schedule:

Total: 79 hours per week, 338 hours per month.

There will be 2 shifts in the store according to the schedule 2 through 2. There will be 2 workers in each shift, since the premises will be quite large. Cleaning will be done by the staff of the shopping center.

The entrepreneur will not sell products through the online store. It will be necessary to promote your own brand, attract customers.

Organizational and legal aspects

Perhaps or. It should be noted that the registration of LLC in this case is inappropriate... When registering, it is important to indicate the codes according to OKVED. In this type of activity, it can be:

52.42.1 Retail sale of men's, women's and children's clothing;

52.42.2 - Retail trade of underwear;

52.42.3 - Retail sale of fur products;

52.42.4 - Retail sale of leather clothing;

52.42.5 - Retail trade in sportswear;

52.42.6 - Retail trade of hosiery;

52.42.7 - Retail trade in hats;

52.42.8 Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders, etc.);

52.43 - Retail trade of footwear and leather goods;

52.43.1- Retail trade of footwear;

52.43.2 - Retail sale of leather goods and travel accessories.

Note! In your case, there may be more codes or some of the presented ones may be missing. Therefore, it is important to have an accurate idea of \u200b\u200bwhat you will be doing in your own store in order to reflect all types of planned activities immediately, and not to make changes to the documents every time.

The entrepreneur can choose either UTII. In the second case, two options are possible - USN "Income" 6% or USN "Income minus expenses" 6-15% (the rate is determined depending on the region).
A certificate of entry in the general commercial register is mandatory. In our case, the store will be opened on the territory of the shopping center, which will determine the receipt of the necessary document.
You will need to obtain permission to carry out trading activities.
Necessary conclusions of the State Fire Inspection and Rospotrebnadzor.
An official lease agreement, a garbage collection agreement is required.
A permit for outdoor advertising will be required, if any.
Do not forget to fix the cash register in the tax office.
You will need Goskomstat codes.
If you plan to sell any product that requires a license, you will need to obtain it.
Employees must have medical records (do not forget about the regularity of commissions).
You will need a list of goods and certificates for them.
Do not forget about the need for a sanitary passport.
For cashless payments it is necessary.

Documents such as a contract for the removal of solid waste may not be needed if the cleaning is carried out at the expense of the lessor and he has a general contract for the maintenance of the entire building. In this case, a certified copy will suffice.

Marketing plan

Of course, the promotion and advertising of the department will largely depend on the shopping center. Some of them take on this work. But do not forget about your own promotion. So, the marketing plan will include the following promotion methods:

Increased customer loyalty... This technique is based on the holding of commodity days, when the cost of specific goods is reduced to or close to cost. At the same time, it is very important to present the idea in an interesting way so that the store will be remembered by the consumer, and he will come here for shopping again.
Informing your consumers through a group on a social network, your own website. It is very important here that the site and the group are active. For this, it is necessary to timely add relevant and interesting information to them - about possible promotions. You can hold sweepstakes, for example, to get a 50% discount.
Contextual advertising.This method will also be effective and more or less affordable. But you shouldn't get carried away with them.

Placing information in the media is not cheap. And these costs are unlikely to pay off. Therefore, it is better to refuse such methods of promotion when it comes to a small store intended for representatives of the middle price category and below the average.

Calculation of projected income

It is rather difficult to calculate the possible income. We will proceed from the cost of purchasing the product and the average markup in the industry.

The average margin in this industry is about 100%, sometimes more. Let's take the revenue equal to 35,000 rubles per day. The amount is averaged based on the indicators for the whole week. Subsequently, revenue will increase.

Thus, the monthly revenue will be about 1,050,000 rubles... And the cost of purchasing a product will be 525,000 rubles.

Production plan

The store premises will have an area of \u200b\u200b70–90 m 2. You can rent it in a shopping center for 80,000 - 90,000 rubles.

At the same time, no special repair costs will be required, but it will be simply necessary to equip it. You will need:

sign (40,000 rubles);
shop windows (25,000 rubles);
racks (20,000 rubles);
mirrors (35,000 rubles);
hangers (45,000 rubles);
KKM (8,500 rubles);
computer (30,000 rubles);
anti-theft system (40,000 rubles).

We also need furniture:

shelves (15,000 rubles);
mannequins (60,000 rubles);
sofas (35,000 rubles).

You will also need various lighting fixtures and other lighting methods.

The salary of employees is 30,000 and 25,000 rubles for a senior seller and a regular one, respectively, including taxes. Total salary costs - 110,000 rubles.

Organizational plan

Financial plan

Profit before tax: 1,050,000 - 755,000 \u003d 295,000 rubles.
Tax (calculate the simplified taxation system 15% of the difference between income and expenses): 44,250 rubles.
Net profit: 295,000 - 44,250 \u003d 250,750 rubles.
Profitability: 250,750 / 1,050,000 * 100% \u003d 23.88%.
Payback period: 1 999 300/250 750 \u003d 7.97. Consequently, the store can pay off in 8 months.

Risks

The following risks can be identified:

Increase in the cost of rent.

This risk can cause a serious decline in sales revenue. Another option is a forced increase in the cost of the proposed product. This, in turn, negatively affects demand and sales.

To avoid this risk, it is necessary to work out in detail the contract of the agreement with the lessor. Important conclude a contract for a long time, fixing the cost and the critical point of attendance, upon reaching which the parties revise the rental price.

Increased competition.

As a result of the onset of such a situation, the number of visitors will decrease, as will the actual sales.

The following ways to overcome the situation are possible:

develop and use a unique store concept;
offer your customers a unique product;
holding various promotions and offering discounts.

Unprofessional sellers and other staff working in the store.

As a result, visitors may not be satisfied with the service. As a result, the overall sales volume will decrease, and the goodwill can turn from positive to negative.

It is possible to overcome these risks using an integrated approach, including:

continuous training of personnel related to sales and service trainings;
informing about the features of fabrics, materials, goods and their care;
development and use of financial and non-financial motivational levers;
placement of video surveillance cameras (they will also reduce the number of thefts in the store).

Out-of-fashion products, their irrelevance.

This can threaten a rather serious freeze of positions, a decrease in purchase value and, as a result, a decrease in the overall profitability of the business.

To avoid such problems, it is necessary to constantly monitor the media and other sources of information. Additionally, it is worth holding regular sales so that there are no leftovers of stale goods.

Franchise business

You can also consider the option of opening a clothing store for a franchise, where you will receive a completely step-by-step model of opening a store for a promoted brand. Franchising is a less risky start because the business model has been tried and tested and works successfully.

Use ours to find a franchise!

Important: Remember that you can draw up a business plan yourself just for your business. To do this, read the articles:

Last request: We are all human and we can make mistakes, overlook something, etc. Do not judge strictly if this business plan or others in the section seemed incomplete to you. If you have experience in this or that activity or you have seen a defect and can add to the article, please let us know in the comments! This is the only way we together can make business plans more complete, detailed and relevant. Thanks for attention!

Last update: & nbsp 02/17/2020

Reading time: 24 min. | Views: 40308

Hello, dear readers of the online magazine about money "RichPro.ru"! This article will focus on how how to write a business plan... This publication is a straightforward step-by-step guide to turn a raw business idea into a confident step-by-step plan for a clear task.

We'll consider:

What is a business plan and what is it for;
How to draw up a business plan correctly;
How to structure it and write it yourself;
Ready-made business plans for small businesses - examples and samples with calculations.

At the end of the topic, we will show the main mistakes of beginner entrepreneurs. There will be a lot of arguments in favor of creating quality and thoughtful a business plan that will bring your idea to life and success affairs in the future.

Also, this article will provide examples of finished works that you can simply use, or you can take as a basis for developing your project. Ready examples of the submitted business plans can be free download.

In addition, we will answer the most frequently asked questions and clarify why not everyone writes a business plan, if it is so necessary.

So let's start in order!

The structure of a business plan and the content of its main sections - a step-by-step guide to its preparation

1. How to draw up a business plan: detailed instructions on how to write yourself 📝

7. Conclusion + related video 🎥

For every entrepreneur who wants to develop himself and develop his business, a business plan is very important. It performs many important functions that no other person can do otherwise.

With its help, you can secure financial support and open, develop your business much earlier than you can collect a significant amount for the business.

The majority of investors react positively to a good, well-thought-out business plan written without errors, as they see this as a way of making money quietly with all the invented and described troubles.

In addition, even before the opening of the establishment, you can see what awaits you. What risks are possible, what solution algorithms will be relevant in a given situation. This is not only favorable information for the investor, but also the necessary plan if you get into trouble yourself. In the end, if the calculation of risks turns out to be too daunting, you can redo a little, transform the general idea to reduce them.

Creating a good business plan Is an excellent solution for finding investment and developing your own algorithms for action even in the most difficult situations, which are more than enough in business.

That is why, apart from your own efforts it is worth using "other people's brains"... A business plan implies many sections and calculations, research and knowledge, only with successful operation, with which you can achieve success.

The ideal would be to study all aspects on your own. For this, it is not enough to sit and read the relevant literature. It is worth changing your social circle, referring to courses and trainings, finding specialists for advice on certain issues... This is the only way really figure it out in the situation and dispel all your doubts and delusions.

A business plan is worth writing for many reasons, however home Is a clear algorithm of actions by which you can quickly get from point A (your current position full of hopes and fears) to point B (in which you will already be the owner of your own successful business that consistently and regularly generates income). This is the first step towards realizing dreams and confident middle class status.

If you still have questions, then perhaps you will find the answers to them in the video: "How to make a business plan (for yourself and investors)".

That's all for us. We wish you all good luck in your business! We will also be grateful for your comments on this article, share your opinions, ask questions on the topic of publication.

Alexey Zhumataev

Shop business plan

Good day! Today in the article we will talk about how to open your own store and draw up a typical store business plan.

For many requests, I will write today typical store business plan, despite the fact that I have already written the article, there are still many questions, one of them.

Before writing an article, as always, I turned to the Great TOP10 of Yandex, for some reason now this search engine doesn't really like my site. But she loves my old site biz911.ru too much too much, and you probably guessed that it is he who tops the list and is in the TOP1 place.

It is difficult to criticize oneself, and there is nothing to criticize - the article is actually good, however, several misunderstandings of the search engine itself were revealed:

I was looking for the query “Business plan for a store”, and I ended up with a business plan for a clothing store;
The article was written in 2014 before the crisis and the dollar shake-up. The old article is no longer relevant even for clothing. The type of activity has changed since the OKVED has changed and, most importantly, all calculations can be thrown into the trash, since prices have skyrocketed by 40% -100% and, of course, information about the opening of a store is no longer relevant.

It's kind of like a preface to an article about opening your own store. So we correct the situation and write a typical business plan for opening a store.

You may legitimately ask why the typical one? It's very simple, there are so many trade directions that I myself will just write stores for 10 years on topics that visitors to the site and VK groups ask. The whole month is planned ahead and I write them as much as possible.

How to open a store from scratch

The first thing a future entrepreneur must decide is which one, or rather what store he wants to open. Simply put, which one business idea in trade the entrepreneur wants to realize.

Idea for opening a store

As you understand ideas for opening a store thousands and you somehow need to decide what kind of products your store will sell.

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This business plan is designed to invest in a fashion store. The purpose of developing a business plan: to attract an investor; Scope of work: 47 pages; Business planning horizon: 3 years. The business plan envisages opening a fashion store with an area of \u200b\u200b100 sq.m. As part of the implementation ...

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This business plan is designed to organize a tool sharpening workshop. The purpose of developing a business plan: to receive a subsidy from the CPC; Scope of work: 23 pages; Business planning horizon: 1 year. This service includes sharpening knives, hoes, chainsaws and other agricultural tools. ...

This business plan is designed for investment in the organization of the production of upholstered furniture. The purpose of developing a business plan: to attract an investor; Amount of work: 37 pages; Business planning horizon: 3 years. Industrial and administrative premises with a total area of \u200b\u200b220 sq.m. it is planned to rent on preferential terms ...

This business plan is designed to invest in the creation of an Internet service provider company. The purpose of developing a business plan: to attract an investor; Volume of work: 25 pages; Business planning horizon: 3 years. Within the framework of the project, it is planned to open a company for the implementation and promotion of wire and ...

This business plan is intended to invest in the expansion of sausage and other sausage products. The purpose of developing a business plan: to obtain leasing; Amount of work: 57 pages; Business planning horizon: 5 years. The business plan has been developed for an operating enterprise consisting of a slaughterhouse, meat ...

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