Unusual showcases. Showcase design for shops, cafes, restaurants. Window dressing methods

Any retail space intended for the sale of a particular product must be properly decorated. Experts say that the level of sales depends not only on the quality of the products sold and the breadth of the assortment, but also on the window dressing. This rule applies to almost any retail space, including pharmacies.

Showcase decoration in a pharmacy - a set of procedures that requires a professional approach, because if medicines and drugs are placed beautifully and in a certain order, they will be guaranteed to attract the attention of customers, which will positively affect the turnover and profitability of the business. Issues of window dressing in pharmacies and the procedure for displaying prescription drugs are regulated by paragraphs 3.19 ... and 6.11. The industry standard "Rules for the dispensing (sale) of medicinal products in pharmacy organizations. Basic provisions" OST 91500.05.0007-2003, approved by Order of the Ministry of Health of the Russian Federation dated 04.03.2003 N 80 (as amended on 18.04.2007).

Where to order window dressing in the sales area of \u200b\u200bthe pharmacy?

Correct window dressing in a pharmacy by groups - an important point, considering which, you can attract the attention of a potential buyer and direct it in the desired direction, creating conditions that, to a certain extent, are conducive to further purchase. This is a job for real professionals who take into account the basic principles of window dressing in a pharmacy and will be able to provide guarantees of compliance with generally accepted standards and norms.

To order decoration of pharmacy showcases in Moscow and in the Moscow region with a guarantee of impeccable quality is possible in the company "RPK KVIK ART", which has been providing its services on the market for many years and pleases customers with a time-tested, reliable and affordable service. Among the indisputable advantages of the decision to contact our specialists, the following points can be highlighted:

Professionalism. Each employee of our company has extensive experience in this area and knows everything rules for window dressing in a pharmacy.
Quality. In the process of fulfilling the order, our representatives use only the highest quality materials from leading European manufacturers.
Efficiency. Thanks to an integrated approach, all work is carried out as soon as possible.
Variability. To choose from, we offer a huge variety of different advertising designs, so that the Customer can choose the most suitable one.
Price. Our own production allows us to offer the most affordable prices for services of impeccable quality.

If you want to see the approximate result of the work, then on our website you can always familiarize yourself with photos of drugstore window dressing (projects that have been successfully completed for our clients).

Shop-window design rules in a pharmacy. Order

Representatives of the company "RPK KVIK ART" necessarily take into account the basic rules of window dressing in a pharmacy, which helps to attract a stream of new customers, as well as to form a positive image in the eyes of new and regular visitors.

Consider general rules for window dressing in a pharmacy:

Accessibility for viewing. The greatest effect is provided by the open display of forms that are dispensed without a prescription. In such a situation, the buyer will be able to examine the product and make the final decision on its purchase.
Rubrication. Window dressing in a pharmacy by groups (photo are listed on our website) is an excellent solution that allows a potential buyer to orientate himself in space. For each heading, it is necessary to select the correct wording, without complex terms.
Location of goods. You can significantly increase the degree of sales of goods from little-known manufacturers by placing them next to the best sellers.
Layout. Showcase decoration in a pharmacy most often it is carried out with an open form of display, which makes the most favorable impression on the buyer, who subconsciously understands that a particular drug is in great demand.
Number. In order to stimulate sales growth, you can go for the trick and put up for sale two variations of the same product. As practice shows, such a technique contributes to the growth of sales by an average of 15% (if you lay out 3 packages - by 35%, 4 - by 60%).

Do not forget about the fullness of the showcase, since if it is empty, then such a "picture" will only cause negative emotions in the buyer.

Ordering window dressing at a pharmacy inexpensively in Moscow and the Moscow region from RPK KVIK ART is the only right decision that will create favorable conditions for buyers and increase business profitability.

Showcases of restaurants, coffee shops, cafes

It has long been not enough to save enough money to open a cafe and purchase equipment and furniture. Nowadays, potential customers can be interested not only in high-quality dishes and drinks, but also in the interior, window dressing, and illustrated menu. The era of visual marketing dictates basic requirements and principles. And this is not surprising, because since the beginning of mankind it is natural to express emotions and feelings through visual effects: images, drawings, frescoes, graffiti attract attention in the first place. Therefore, it is worth noting several important rules when decorating the windows of cafes, bars, restaurants:

Create custom illustrations. Image, picture is the best memorable tool

Seasonal and thematic decoration of the restaurant showcases, be sure to reinforce the presentation of the dish, drink. Create a story in the window and present it in the cafe hall.

The psychological mechanism: social proof. If you are unsure of what to do, see what others have done in a similar situation and adapt to your style.

Trust the work of professionals in their field, such as the RPK KVIK ART team.

Add neatly and unusually displayed goods to the showcase, today there are stands for every taste or you can make it according to your individual design.

Use branded colors without disrupting the perception of your brand. The use of eye-pleasing shades is allowed.

Don't forget about lighting, properly positioned light increases sales by up to 50%.

Feel free to add labels that are easy to read.

Use decorative elements that can be easily replaced.

Dummies should be used in the thematic decoration of restaurant windows.

Even elementary window dressing with film should bring results. Better to overpay and make a three-dimensional image, rather than just throw money away. Over the years of work in this direction, the KVIK ART team has completed hundreds of orders and continues to fulfill them right now. Contact our managers by phone + 7-495-136-98-55 or send your wishes to the mail and clients will not pass by! Your showcase will work for you!

DECORATION OF JEWELRY DISPLAY CASES

Rings, earrings, bracelets, brooches made of precious metals - all this requires a special approach! It is important that jewelry display is convenient for sellers and employees, and buyers can appreciate their beauty.

In RPK RPK KVIK ART there are no boundaries in window dressing, but huge experience has already been accumulated! Our team will be happy to help you arrange jewelry showcases in the best way for your store or salon!

The attractive appearance of a shop window or a retail outlet makes the buyer pay attention to the offered range of products and visit the establishment with a desire to look at something or even buy. Since jewelry cannot be categorized as essential items, it is not surprising that jewelry stores are fighting a fierce battle for every customer. In most cases, a potential buyer chooses a place to buy jewelry according to a simple principle: "Where I liked it, I'll buy it there!" Thus, in most cases, decoration of jewelry showcases plays a key role in taking business profits to the next level.

Jewelry shop window decoration: fundamental rules

In the process of decorating jewelry showcases, it is important to adhere to the unity of style. If a showcase of classic jewelry is planned to be displayed, it is desirable that it also be made in the “classic” style with a strict decor. In a situation with avant-garde jewelry, it is wise to use decorative elements and designs that lend lightness to flowing lines.

An important point in the design is well thought out lighting. Thin light panels and small-sized elements will look spectacular, since the showcase should not hide anything from the buyer, but emphasize the overflow of each stone and the shine of precious metals. Not infrequently decoration showcase jewelry carried out with the use of special lighting with frosted glass, which gives a special effect. When choosing lighting for window dressing, it is important to find the "golden mean". If we talk about general lighting and illumination of jewelry display cases, then it should be balanced. Uniform and somewhat subdued light in the trading floor will allow you to focus on the showcases themselves, on which the products are laid out.

Jewelry will look great in showcases decorated with decor from natural materials (stone, flowers, etc.). When decorating a showcase, it is worth understanding that decorative elements should be in moderation so as not to distract the attention of a potential buyer from jewelry, for this reason, such work as decoration and jewelry display should only be performed by true professionals.

Where to order window dressingjewelry store in Moscow?

Professional window dressing of jewelry stores with guarantees can always be ordered from RPK KVIK ART, which has been pleasing its customers with the impeccable quality of the services provided for many years.

Among the undeniable advantages of our organization:

Own production, which allows us to produce structures and shapes of any shape and size;
Use of high quality and safe materials;
A staff of professional designers who are ready to translate any of your ideas into reality;
Operational terms of order execution;
Affordable prices for services for the design of any shop windows due to the absence of intermediaries.

Check out our standard designs , which have already been developed and implemented by our specialists, maybe such options will suit you or send your design by mail This email address is being protected from spambots. You need JavaScript enabled to view it. ... It is possible to manufacture an individual design project.

The showcase is the face of your store. It is important that by looking at the window of your clothing store, the visitor becomes your buyer. Do you want people to buy from you? Make your storefront attractive! We at KVIK ART will help you design the appearance of your store in the best possible way!

We can make showcase decoration according to your design or you can choose from the designs we have developed, the choice is yours!

In a kaleidoscope of clothing, footwear and accessories offers, RPK KVIK ART will help your store to stand out through competent window dressing. Showcases of women's clothing stores will become bright, showcases with shoes will stand out against the background of competitors, showcases of bags will not leave anyone indifferent, showcases of home textiles will make you go inside the store to add comfort to your own home; showcases of wedding salons will attract and cause a desire to urgently try on an outfit and, possibly, once again play a wedding, and showcases of underwear will drive both halves of humanity crazy!

Believe me, we, the RPK Quick Art team, are able to exceed your expectations in terms of window dressing for boutiques and large stores! We have something to offer and surprise you!

When planning the opening of a clothing store, you should pay attention to a large number of nuances. The most important role is given not only to the range of products and their quality, but also to the design of external and internal showcases in the store. Contemplating the window of a clothing store, passers-by should have a feeling of interest, a desire to visit the store, and this is already your potential buyer.

If clothing store window decorationexecuted unprofessionally, such a "picture" will surely scare away clients. But by creating a stylish and catchy showcase, using innovative technologies and modern solutions, you can guaranteed to get an effective tool that will increase your business turnover. An aesthetically attractive and well-thought-out showcase of a clothing store acts as a kind of "motivator" and incentive for a person to visit a particular outlet. It is for this reason that the design of clothing showcases should be performed by real professionals who have rich experience in this field.

Where to order window dressing for a clothing store in Moscow and the Moscow region?

The visual perception of any person is arranged in such a way that the prints of the impressive moments seen are stored in memory and periodically emerge from there, forcing us to experience amazing emotions again and again. That's why creative decoration of boutique windows is carried out in such a way as to arouse the maximum interest of a potential buyer in an aesthetically attractive display case.

You can order window dressing for clothing stores with a guarantee of impeccable quality in the RPK KVIK ART company, which is one of the leaders of the capital market in this area. Today, we offer for our clients:

Window dressing for women's clothing stores;
Window dressing for men's clothing stores;
Window dressing of a wedding salon;
Window decoration for shop windows in a lingerie store etc.

The experts of the company "RPK KVIK ART" will carry out design work using modern reliable materials of their own production. However, at the initial stage, it is necessary to define the target group of the store, i.e. its potential buyers. Based on the analysis obtained, the approach to the implementation of various types of clothing will be different, because bag showcase decoration is carried out taking into account some decisions, and boutique showcase decoration - to others. Also, in the process of window dressing, such moments as:

The age of the visitor;
Visitor gender;
Visitor's social status;
Visitor's wealth, etc.

Key advantages of the decision to order window dressing for a women's store in the production company "KVIK ART"

The initial task of any shop window is to evoke an “emotional response” from the customer. At the sight of an attractive display case, a store visitor should have a desire to visit the store, regardless of whether he needs a particular item and how much money is available at the moment.

Ordering shop window decoration for women's clothingin our company, you get many advantages:

Professional approach. Our company employs experienced professionals who have implemented many different projects.
Great opportunities. Our production base allows us to produce almost any design options used in the process of window dressing.
Original design. If you want to design a shop window, but you do not have a ready-made concept, our design department will help you develop the most creative solutions.
Affordable price. Due to our own production and the use of quality materials from trusted manufacturing partners, we can offer you the most affordable prices. The price of registration depends on the materials used, the amount of work, the need to use light elements, etc.

During the implementation of the project, representatives of our company adhere to a certain concept. So, to decorate the window of a children's toy store, bright colors and plot design are most often used. In stores where a certain type of clothing is sold, it is necessary to focus on it, highlighting all the advantages of the products in the window.

One way or another, decorating a clothing store window is a set of procedures that is almost impossible to perform without proper experience at a high level. That is why contacting RPK KVIK ART is a guarantee of a professional approach to the implementation and implementation of the task, which will allow your business to flourish and develop.

Do you want YOUR store to attract the eyes of customers? Do you want YOUR shoes to be bought? Then you need to think about the window dressing of your shoe store. Beautiful and bright signs, stickers, letters and much more - we at KVIK ART will help you decorate your shop window in the best possible way!

Any business has its own specific characteristics, and the sale of shoes is no exception. In the process of decorating the window of a shoe store, it is necessary to use multi-tiered shelves where the assortment will be placed, as well as various decorative elements that will attract new customers and force them to visit a particular institution.

If shoe store window dressing is carried out by experienced professionals who follow a number of certain rules and know all the intricacies of this issue, then passers-by are guaranteed to have maximum motivation to visit an attractive outlet.

Shoe display design: Key Features

It's not a secret for anyone that the most selling showcase is the one that intrigues and engages the buyer, as well as allows for a visual assessment of the product. If a showcase is located in a shopping mall or “goes out” to a pedestrian zone, the most effective solution will be a subject-product composition. However, it is worth creating such stories with caution, because if you just install mannequins and put shoes on them, not every passer-by will be able to guess that the store is selling shoes. Experts recommend focusing maximum attention on shoes. This can be done in two ways:

Equip podiums and any constructions / pieces of furniture on the showcase. Despite the fact that this option will be minimalistic, visually similar showcase looks very elegant and stylish.
Create many large abstract accents in the form of simple color spots or large images of objects (you can use the most interesting models from the available assortment). In this case, the shoes will act as an attractive contrast.

In the process of decorating a shoe store window, it is recommended to use large prints, bright colors, fonts. An important point is a well-thought-out LED backlighting or dynamic lighting, which will create the appropriate atmosphere and focus on shoes.

Don't forget about the scenery in the background. Otherwise, the created composition will have a boring appearance and will hardly be remembered by a potential buyer. The selection of the background must be carried out in accordance with the created style of the showcase and the general concept of the store. It is possible to use strict shades, as well as the use of various geometric shapes. It all depends on your wishes and the designer's imagination.

Where to order shoe store window decoration in Moscow?

A properly designed shoe store window is the key to sales success. There are many effective techniques for creating an attractive display case using flashy or understated decorations. To order showcase design "shoes" with a guarantee of an impeccable quality of work execution, it is possible at RPK KVIK ART, which always pleases its customers with a huge arsenal of effective solutions.

Turning to our company, you can count on complete immersion in the project and work "for a result", as well as truly affordable prices. We do not need intermediary services, we have our own high-tech production, which allows us to create designs and elements for window dressing in accordance with the wishes of the client.

In our work, we use the following solutions:

Photo printing, posters, posters.
Fabric constructions with and without lighting.
Film stained-glass windows.
Light panels, LED lighting.
Volumetric elements made of plastic, MDF, laminated chipboard, plexiglass, foam, etc.

You can get acquainted with the photos of standard showcases created by the specialists of RPK KVIK ART on our website. You can choose something from ready-made solutions or you can always place an order for the creation of an individual design, including according to your layout (for this, you need to send the design by mail This email address is being protected from spambots. You need JavaScript enabled to view it.).

One of the most original types of outdoor advertising can rightfully be called the window decoration of a children's store. Little buyers like no one else react to the exhibition of goods. If the facade of a shopping establishment attracts the attention of a child, then with a high probability it can be argued that the purchase in this store will be made. But do not forget that the parents still have the last word. Therefore, the arrangement of goods behind glass and decor should be of interest to children and adults.

The design of a children's store window is an important moment, which is almost of key importance. The aesthetics and reputation of a particular institution depend on how correctly and attractively the showcase is designed. If the design of the children's showcase is done correctly, taking into account the established standards and norms, then such a business will be guaranteed to be successful, since the goods will always look attractive to potential buyers. In the process of decorating children's showcases, it is worth considering not only aesthetic appeal, but also the functionality, as well as the practicality of the designs so that they are not only beautiful, but also 100% safe for young and adult visitors to the store.

You can order the decoration of a children's store window from a proven market leader, RPK KVIK ART, which has been pleasing its customers with high-quality service and affordable prices for many years. Our company bears full responsibility for the quality of the manufactured structures, as well as the work on their installation. In the process of work, employees adhere to all safety rules, which eliminates the risk of injury and accidents.

Window dressing for children's stores from RPK KVIK ART A showcase is a visiting card of any retail space, from a small pavilion to a large shopping center. That is why it is worth paying close attention to the issue of design and decoration of shop windows. Among the indisputable advantages of the decision to order window dressing of children's stores in our company, the following points can be noted:

Professionalism. The staff of our company is a team of experienced professionals from various fields, from designers to light setting masters.

Materials. In the process of creating designs for showcases of children's stores, we use only time-tested materials from leading world manufacturers.

Design. The most effective solutions are selected depending on the tasks (window dressing of a toy store, children's clothing, etc.), as well as the wishes and requirements of the Customer.

Cost. Despite the fact that by cooperating with us, you get an impeccable quality of implementation of even the most complex projects, the price for decorating the windows of children's stores always remains as affordable as possible for each client. Thanks to our own production and the use of high-tech equipment, we can offer our clients the most favorable prices bypassing intermediary services.

Deep knowledge of the engineering component, great opportunities for the use of non-standard design solutions with the use of innovative lighting technology, a guarantee of safety and cost-effectiveness of all created structures - only a small part of all the advantages of RPK KVIK ART. You can get comprehensive consulting support regarding window dressing issues from the managers of our company by phone + 7-495-136-98-55.

How to make even a well-fed person get hungry? How to pay attention to edible goods? How to make the buyer leave satisfied, with purchases not only according to the list?

It is not enough for a product to just look attractive on its own. In the retail space, the buyer can miss something, forget about something. In order for the buyer to be guaranteed to go home with purchases, it is necessary first to attract and hold his attention as much as possible.

We, the RPK RPK KVIK ART team, have long and more than successfully been engaged in the design of various kinds of trade showcases, so we will be very happy to help you decorate the showcases of products, ice cream, baked goods; fish, meat, dairy, confectionery, beer, vegetable, cheese, sausage, bread showcases.

We can create an exclusive composition for you or make something from the designs developed by us in your corporate style!

Our managers are glad to your calls by phone + 7-495-136-98-55 or letters to the mail This email address is being protected from spambots. You need JavaScript enabled to view it.

If we can do quite well without new household appliances, furniture or clothes, then we cannot do without food. For this reason, grocery stores are the most in demand and popular among consumers. It is an effective and truly win-win option for running your own business. However, it is worthwhile to understand that the competition in this niche is quite high and the issue should be approached seriously. Here, everyone should look for ways to attract buyers on their own. One of the most effective ways is to create ads, in particular - window dressing for grocery stores.

Regardless of whether you need fish showcase decoration or bakery showcase decoration, in this matter it is worth using the efforts of professionals who know about all the intricacies and existing "techniques" for sure. Shop window decoration for grocery stores must comply with existing standards and norms, in full compliance with the conceived concept.

Where to order grocery store window decoration in Moscow and throughout Russia?

Today there are many different sources that teach merchandising. If the largest retailers use certain tools to attract large flows of customers to a grocery store, then when it comes to local grocery chains and simple retail outlets, the situation becomes somewhat more complicated.

In search of reliable professionals, you should definitely familiarize yourself with the offer from the company "RPK KVIK ART", which has been decorating shop windows for many years and pleases its clients with impeccable quality and 100% reliability of the services provided. Huge production facilities and qualified staff allow us to work with grocery stores of any type. So, for our clients we offer:

Meat showcase decoration;
Milk showcase decoration;
"Fruit" window dressing;
Beer showcase decoration;
Sausage showcases decoration etc.

Turning to the company "RPK KVIK ART", you make a choice in favor of high-tech production, almost limitless design possibilities and the most democratic prices. In the process of implementing each individual order, our specialists show only an individual approach, which allows us to create original solutions that are 100% consistent with your ideas.

Basic rules for the design of grocery displays

The design for window dressing is selected based on the basic concept of the store. Certainly the process showcase design fruits and vegetables, will differ significantly from confectionery shop window decoration... However, there are a number of standard rules that should be followed in the first place:

Attractiveness. As is the case with ordinary retail outlets, the windows of grocery stores must necessarily evoke positive emotions. The showcase should be bright, attractive and inviting to take action from the buyer.
Products. Regardless of which showcase is designed, only the best products should show off on it. At the same time, it is worth remembering that the selected positions for placement on the display case must be available to a wide range of consumers.
Height. Experts do not recommend the use of high-rise display cases. They should be located at a human height that is comfortable for viewing.
Lighting. It is always worth remembering about lighting. So, the showcase should be well lit regardless of the time of day.
Colour. An ideal solution if the color scheme of the shop window matches the corporate colors of the store. Also, in the process of window dressing, you can additionally advertise the brand of the store.
Purity. The windows of any grocery store must be clean so that a potential buyer does not have any unpleasant associations.

Regardless of the complexity of the project, whether you need window dressing with cakes or design of refrigerated display cases for sausage and meat, representatives of RPK KVIK ART will be able to create and implement an original and exclusive project that will increase business awareness, attract a stream of new customers and increase income.

An original showcase is something that a passerby will surely remember. Even if a person passed by a beautifully designed showcase, as practice shows, after a while, he will definitely return to the store he remembered!

There are many salons selling flowers and gifts, but thanks to the competent exclusive design of the window of a flower shop or a gift shop, you will be the only ones!

The RPK RPK KVIK ART team knows how to take into account many nuances when decorating a flower shop, and will help you choose your own unique style. We know how to make sure that thanks to the professional design you enjoy admiring your flower shop, your employees are pleased to work in it, and customers come back to you again and again!

We can offer you designs developed by us or embody your ideas!

The main task of a flower shop window is to attract the attention of passers-by. A showcase should be carefully thought out and aesthetically pleasing, forcing a person to involuntarily stop and look at floral displays. Despite all the beauty and attractiveness, according to experts, flower shop window decoration - This is one of the most difficult tasks in terms of creating the most effective solution. It is for this reason that it is at least unreasonable to perform such work relying on your own efforts, because the turnover of customers and, as a result, the profitability of the business depends on the quality of the window design.

Flower shop window decoration - work for experienced professionals who are well versed in the intricacies of such work, have the ability to produce elements for creating structures in their own production, and can also provide certain guarantees that the service provided is 100% high-quality and reliable.

Where to order flower shop window decoration in Moscow?

In the process of creating an original design for a flower shop, it is worth understanding that the decor being created should in no case interrupt the beauty of flowers, but only subtly complement and emphasize it. In addition, flower showcases are one of the most dynamic ones, since a living plant does not always bloom, and cut flowers tend to wither quickly.

You can order a professional decoration of a flower shop window at RPK KVIK ART. Cooperation with our organization opens up many advantages for clients:

Experience. Our company is one of the market leaders. A team of qualified specialists is ready to implement projects of any complexity.
Production. Thanks to our own production, we can offer our clients a wide range of services, as well as the ability to create non-standard design solutions.
Materials. To create the necessary elements and structures, only the highest quality materials from the world's leading manufacturers are used.
Efficiency. We work for the result, therefore we offer the most convenient conditions for you, as well as guarantee that the project will be completed as soon as possible without compromising quality.
Price. We do not cooperate with intermediaries and we produce all elements for window dressing using our own equipment. This moment allows you to set the most transparent and affordable prices for window dressing services.

To get acquainted with already completed projects will help photo of flower shop window decoration presented on our website. You can get answers to all questions related to the selection of materials and structures, creating a design project and calculating the cost by contacting the managers of our company by phone: + 7-495-136-98-55.

Basic rules for decorating flower shop windows

In the process of window dressing, the specialists of our company use many modern and innovative solutions. Depending on the preferences and wishes of the Customer, an exclusive project is developed with the selection of certain structures and elements. However, when developing the concept of a flower showcase, there are a number of points that simply cannot be ignored:

When creating a design, it is possible to use both the corporate identity of the store and the thematic accessory, when compositions and the same varieties of flowers, packaging, similar decorative elements, etc. are made.
Experts advise against displaying the entire assortment in the window. As practice shows, buyers are attracted not by quantity, but by quality. It can be several original flower arrangements, decorated with decorative elements, presented with well-planned lighting.
A large role is given to containers for storing flowers, which can also be beaten in a non-standard and original way.
In order to attract the maximum number of buyers, you can place related products (souvenirs, postcards, soft toys, decorative baskets, etc.) on the showcase of a flower shop.
It is not uncommon for flower showcases to be decorated with mirror decor, which contributes to the visual expansion of the internal exhibition space.

When creating the design of a flower showcase, it is worth remembering that any flower arrangements must be kept fresh.

By contacting the company "RPK KVIK ART", you can also order gift shop window decoration... We work with projects of any complexity and volume!

The abundance of beauty salons and studios on the streets of the capital forces owners to invest substantial sums in order to stand out from the crowd and be effectively remembered by potential clients. It goes without saying that this work should be done by professional designers and advertising specialists. Taking into account the legislation of the city of Moscow, each design must strictly comply with Resolution 902, and our team, the PKK KVIK ART, has learned it by heart!

We have 4 proven principles for decorating beauty salon windows:

- attracting a stream of new visitors;
- stand out brightly against the background of competitors;
- formation of a positive image in the eyes of old and new visitors;
- Convenient provision of information about services.

Only this way and nothing else! Competent placement of all 4 items on the showcase of a beauty salon will maximize the involvement of potential customers. Do not be afraid of bright colors, stylish looks, bright lighting or even light dynamics - IT ALL WORKS FOR THE GOOD OF YOUR BUSINESS.

Our team has a number of advantages:

Reasonable cost, because it is important for us that we become your regular performer;

Prompt execution of orders, we really estimate the timing;

Only high quality materials from the best suppliers from Europe;

Free professional advice;

The ability to translate your ideas;

Our own production allows us to offer you the lowest prices with the shortest production times with constant quality control at all stages!

We feel that you are ready to update or create a new concept for your showcase together with our team of KVIK ART specialists;)

Contact our specialists by phone. + 7495-136-98-55 or send a request by mail This email address is being protected from spambots. You need JavaScript enabled to view it.

The theater begins with a buffet, a restaurant - with a toilet, and a good shop with a "tasty" display case. The main task of a properly designed storefront is to attract new customers and convert them into regular ones.

Showcase branding is based on the principle of viral advertising - I saw it myself, told my neighbor. This is the principle that our company is guided by.

RPK KVIK ART has been specializing in branding, window dressing and retail space for shops, pharmacies and beauty salons for almost 10 years. Over the years, we have faced tasks of varying complexity. Each new task is a challenge, the implementation of the project is pride! We are glad that our clients do not limit themselves in their ideas and set high standards for us.

For example, for the Fisher Price stand in Vinnie's children's store on Kaluzhskaya, we designed a stand with a motorcycle, which, due to dynamic lighting, created the illusion of rotating wheels. By the way, any dynamics in the decorative or creative design of a shop window and retail space always attracts the attention of buyers! It can be in the form of changing lighting or moving decor elements. Catchy, Bright, Dynamically - three pillars in the formation of a memorable window display image.

Sometimes customers throw up such ideas that for their implementation one has not only to learn new things, but to find unique solutions that allow them to realize the most daring and daring ideas. To decorate one of the stores, we had to learn how to create giant flowers; for Laсoste boutiques, we made unusual three-dimensional multilayer crocodiles against the background of Matrixes (a free-standing or built-in structure into which a fabric cloth is inserted). This design can be one-sided, two-sided, illuminated or non-illuminated, and can be used as the main showcase with an image. On the fabric, the layout is very bright, with rich colors. Convenience for the customer is important: in just 5 minutes, shop assistants can easily replace the fabric and the background for the showcase will change. Uniqueness, Interchangeability, Ease of maintenance are the three most important criteria for the customer.

There are many design features for shop windows. The specialists of RPK KVIK ART will help you understand all the details, visualize the idea, tell you how to take into account the key points, contribute to a competent, optimal, using merchandising, design of the sales area. Our team can choose a style, select materials. Do you need an exclusive design? We are ready for much and even more!

Prices for window dressing with film

The exact cost of plotter cuttingcan be calculated only in the presence of a vector image, since the cost of work is calculated by the length of the image cut (measured in the CorelDrow program).

Service	The cost	Unit measurements
Cutting film on a plotter	RUB 20	per running meter of cut length
Removal of flash (unnecessary film)	RUB 20	per running meter of cut
Transfer of the finished sticker to the mounting film	RUB 200	per sq.m. films
Mounting foil	RUB 200	per sq.m. films
Self-adhesive film Oracal 641 white	RUB 300	per sq.m. films
Self-adhesive film Oracal 641 color	RUB 400	per sq.m. films

The shop window is a kind of visiting card of the establishment. The level of attendance of the outlet by potential buyers, the profit and prosperity of the owners largely depend on the thoughtfulness of its design. If it becomes possible to create a showcase, then it must be used without fail. The talentedly designed facade of the building may well become a real attraction of the village.

The shop window is a kind of visiting card of the establishment

Photos of tourists are an excellent advertisement for a trade establishment. Shop window decoration should be catchy, colorful and informative. Passers-by, without realizing it, tend to stop at such a structure and visit it. Showcase design is determined by the architecture of the building where the store is located, the style of the street and the specifics of the store itself.

The content of the storefront is always done in such a way as to attract the attention of a wide audience of most passers-by. However, the main specialization of the institution should be traced in it. This will surely arouse the interest of people who are looking for a specific group of products.

Thinking over the design of the store, you must be based on the following rules:

Support for the corporate identity of the outlet. The company logo should be displayed on the facade. This approach indicates the focus of the outlet and helps promote the brand.

The chain of stores is designed in the same way. Even if their windows have different shapes and sizes, the style of the firm should be traced without a hint of doubt or misunderstanding.

Covering the counter with a transparent material that will be resistant to the most extreme weather conditions. This is especially true of exposure to solar radiation. If you use glass without special spraying, then in a few months the decoration of the showcase and exhibits will burn out, losing their charm and attractiveness.

Well maintained look. In order for the counter to arouse the interest of buyers, it must be constantly kept clean and tidy. This issue needs to be thought over at the planning stage. The device of the showcase should be such that it can be quickly and easily cleaned of dust and debris.

Protection from cold and heavy objects. To prevent the glass from being covered with ice during the cold season, it is necessary to consider a heating system. It can be an ultraviolet heater or a fan heater. At night, the glass can be closed with roller shutters with the logo of the store.

Using natural lighting and backlighting. Correctly highlighted product looks interesting and attractive. In addition, well-played backlighting gives the façade an expressive look at night and in cloudy weather.

Correct placement of exhibits. If the footpath runs at a distance from the facade, then the entire counter area is used. When people move in the immediate vicinity of the showcase, the emphasis should be on that part of it that is located at a height of up to 150 cm from the floor.

The content of the storefront is always done in such a way as to attract the attention of a wide audience of most of the passers-by

Even the most unusual countertop design ceases to arouse interest over time if nothing changes on it. To prevent customer churn, the content of the storefront should be periodically updated. It is customary to do this before the change of season or on the eve of the holidays. It is advisable to draw some sketches of the updated showcases. This will allow you to choose the best deal, even if the drawings are in pencil.

Gallery: shop window decoration (25 photos)

Window dressing (video)

Showcase classification by configuration

Since retail outlets are located in buildings of different types, their shop windows are designed in different styles.

Today there is such a classification of shop windows:

Solid and extended. Almost all entrepreneurs dream of having such a structure. The large volume of the room allows you to realize any ideas of the designer and artist. In addition, extended structures allow you to create an interesting light picture using various light sources.

Modular. Consists of several sections of the same or different size. The correct approach makes it possible to create several different or gradually developing plots. Multiple storefronts are much easier to maintain and update.

High-rise. Located at the second or higher level. To attract the attention of passers-by, large and catchy objects, bright inscriptions and original lighting are used as exhibits.

Corner. A very good design in terms of the degree of accessibility to review the exhibits In addition, corner structures stand at the intersection of the streams of passers-by. Even one person in front of the window creates intrigue, forcing the rest to become interested in the outlet. As a rule, corner structures are equipped with semicircular glass.

Multilevel. Placed on two or more floors of the building. It makes it possible to apply non-standard solutions, which attracts the attention of buyers. The top-level interest is driven by the creation of continuous vertical components.

The well-thought-out design of the facades of the shops allows you to make attractive display cases of any type.

Even the most unusual countertop design ceases to arouse interest over time if nothing changes on it.

Shop windows openness

Openness means the ability to view the trading floor from the street side and vice versa.

There is such a division of shop windows, taking into account this indicator:

Open. There are no obstacles behind the exhibits that prevent you from seeing the interior of the shops. The showcase itself can be separated from the sales area by a decorative barrier. This choice is made in cases when the interior arrangement of the establishment is attractive enough for a potential consumer, regardless of his tastes.

Closed. The showcase space is separated from the sales area by a curtain painted with fabric or a blank partition. As a rule, this decision is made when it is necessary to disguise the rear parts of various equipment (refrigerators, racks, shelves). Various custom-made posters help compensate for the lack of transparency. In some cases, they look much more presentable than the trading floor itself.

Combined. They represent a space, one part of which is fenced off, and the other is visible from the street. Sometimes it is advisable to cover the service space with advertised products. This can be household appliances, textiles, furniture and other goods from the store's assortment.

As practice shows, the most active traffic is observed in retail outlets equipped with open-type showcases.

Artistic solution of the exposition

The content of the showcase should not only attract potential customers of the store with its brightness and beauty, but also carry maximum information about the specialization of the retail establishment. Having interested a person with an original design, a well-designed counter provides information for thought and encourages a passer-by to enter the store. And this is already more than 50% of the probability that a purchase will be made.

According to the type of information content, trade showcases are divided into the following categories:

Commodity. They represent an exhibition of basic goods from the assortment that is present in the trading floor. To increase the visibility of the products, original stands, artistically designed price tags, mannequins, racks and hangers are used.

Subject. They are made in the form of a composition that demonstrates how you can use a whole group of products according to their functional purpose. Designers create certain plots and scenes. To make them expressive, mannequins, decorative lighting, simulators of glow, smoke or rain are used.

Combined. Compositions are created that combine the original presentation of a group of goods against the background of a plot in which products of a store of a larger format are present.

Promotional. Holding regular sales with significant discounts is an excellent marketing ploy to create a large target audience of buyers. Since promotional showcases are temporary structures, fabric banners, films pasted on polycarbonate sheets, painted posters and banners are used for their decoration.

A great way to attract buyers is to display custom display fixtures in the display space. The use of full-scale natural-colored mannequins, original plexiglass stands, dummies and scarecrows distinguishes the storefront from the surrounding buildings.

How to quickly and inexpensively arrange a storefront (video)

Showcase lighting options

Lighting the facades of shopping establishments is an important component in creating their image. Backlighting is needed not only to draw attention to the shop window in the dark. By combining different types of lighting devices, interesting visual effects are created, certain details are emphasized, nuances are highlighted.

Today, the following types of storefront lighting are used:

Scattered. Lamps are placed evenly over the entire area and volume of the counter. The correct placement of lighting fixtures allows you to create a relaxed soft lighting of the displayed products without areas of blackout and shadows. Typically, economical LED bulbs are used that emit an even, flicker-free light.

Directional. The task of such a solution is to create intrigue and accents. When the entire counter is dimly lit, individual objects and product groups are highlighted with bright rays. To achieve such goals, powerful spotlights and small fluorescent lamps located around the perimeter of the counter are used.

Artistic. It is used to draw attention to the showcase exhibits, which are presented everywhere, in many retail outlets of the city. The emphasis is on the variety of colors, changes in the intensity and color of the glow. LED strips, halogen and fluorescent lamps are used.

To prevent the showcase from causing an addictive effect, it is advisable to equip several lighting options in it. The constant change of the lighting mode will make the shop facade an object of increased attention.

Choice of display glass

Many store owners are seriously concerned about the likelihood of damage to shop windows from accidental or deliberate blows. You can get rid of such fears in one case - to install glass that is strong and safe for passers-by.

Today, the following transparent materials are used to arrange shop windows:

Tempered silicon glass. It is a product obtained after several cycles of heating and cooling ordinary glass. The tempered glass is resistant to pressure, shock and scratches.

Triplex. In the manufacture of panels, several sheets of glass are used, connected with an adhesive polymer film. Forms non-hazardous fragments when destroyed.

Monolithic polycarbonate. Extremely durable material that can withstand even small arms bullets. At the same time, it easily takes the most complex form.

See how it works.

On this page you can get acquainted with the theoretical foundations of shop window design, the rules of visual perception, the materials from which the decor is made. And also find out a lot of ready-made ideas for window dressing.

on window dressing.
- features of window dressing for promotions and sales.
and.
- what materials are used for decoration and how to combine them with each other.

Decoration of internal and external showcases

Showcases can be either internal, for example, in shopping centers, or external with access to the street (in stand-alone stores). There is a fundamental difference in their design and this must be taken into account when developing a decor idea.

Window dressing according to their purpose

Seasonal window dressing

As a rule, every season in stores and shopping centers there is a change of collections, which requires an appropriate thematic design. These articles provide tips and ideas for seasonal window dressing.

Shop window profession

In these articles, you will learn how to become a professional window designer and what his job is.

Window dressing in Moscow

A properly designed showcase can make a store attractive to potential buyers, that is, one that not only informs passers-by about the goods sold by the outlet, but really interests and makes them stop. When the owners of brand boutiques, trade pavilions, supermarkets think about it, they turn to us.

Experienced specialists of our design studio not only have a delicate taste and follow fashion trends, but are also well versed in advertising, marketing, know how to improve the company's image against the background of competitors and correctly bypass them.

We offer our clients:

developing a permanent design to strengthen the brand;
thematic and festive decoration;
and much more.

In our work, we use all kinds of design methods:

applications on the glass of showcases, colored vinyl films;
female, male, children's full-length mannequins or separate demonstration parts (heads, legs, arms, torso, etc.);
various decorative stands, podiums;
dummies of goods, enlarged copies;
artistic lighting, light panels, ready-made LED figures;
additional accessories (floristic compositions, fabrics, paper, furniture) and much more.

Varieties of showcases

According to the method of decoration, showcases are divided into:

commodity;
plot;
commodity plot;
promotional.

The first option is the most common, it provides for the demonstration of the goods sold by the outlet in the original layout, for example, with the participation of mannequins, unusual stands, podiums, and beautiful price tags. This directly indicates to a potential buyer what he can find in a given store.

The story showcases are built on attracting the attention of passers-by with an unusual design. In the installation presented for the review, the product can be served covertly, using ideas and images that indirectly indicate the specialization of the outlet.

They imply the demonstration of goods in an unusual way, for example, in an increased size or with the addition of some bright decorations - flowers, toys, holiday paraphernalia.

Promotional windows are aimed at informing passers-by about current promotions, discounts, sales, new arrivals of goods, etc. Usually, in this case, bright price tags, inscriptions, banners, etc. are used.

Showcase design options

The most profitable for doing business is considered to be a large solid showcase on the first floor of the building. For a designer, the possibilities are unlimited here, you can use any of the design options. Such a showcase will be noticed not only by passers-by, but also by drivers passing by in their cars.

Another thing is a showcase on the second floor and above. Passers-by will not be able to examine it in detail, so the plot option in this case is irrelevant. Such showcases should be designed in a product-story or promotional format, choosing for this elements of increased size.

The corner showcase also has distinctive features. Due to its location, it already presupposes the presence of attention from passers-by, since it is located at the intersection of pedestrian streams, and also has a sufficient area to accommodate eye-catching installations.

Showcase types

In addition to the arrangement of showcases on the facade, the degree of openness affects the way they are decorated. Depending on what type the showcase belongs to (open, closed, open-closed), its possible design is determined.

Open windows are those that allow a passer-by to look inside the store without going into it. The interior of the room and the assortment of goods are fully visible through the glass. Therefore, the design of such windows should not obstruct the view, but be unobtrusive and laconic. In such stores, the focus is not on literally shop windows, but on the premises inside, which, in fact, is the trademark of the outlet.

Closed shop windows hide the store space from passers-by. Subject installations are created against the background of a special partition or the original display of goods is carried out. This design option is more complicated, because looking at such a showcase, a passer-by decides whether to visit the room or not.

Open-closed showcases allow you to partially view the retail space. The view is obscured by plot compositions or decorative partitions. A passer-by has to stop and peer, which is a kind of marketing ploy.

Showcase decoration by designer

The presence of originally designed shop windows raises the status of the store, emphasizes its image, and promotes the brand. Brand salons, chain retail outlets, supermarkets always use this method of advertising. Decorated in a consistent style, showcases increase brand awareness, thereby increasing customer loyalty.

For many years we have been successfully decorating shop windows, shopping centers on the occasion of opening, holidays, seasonal discounts, promotions, etc. Our professional decorators are always ready to offer a lot of extraordinary solutions and fresh ideas. We have an individual approach to each client. When choosing a showcase design, we always take into account the company's image, the activity of competitors in this direction, the target audience in order to maximize the impact on potential buyers.

With us, the design of your showcase is born like this:

It all starts with a meeting and development of a design project.
Drawing sketches (one or more options).
We agree on the design option and its cost.
We receive an advance payment and implement our plans.
After the successful implementation of the idea, we receive the rest of the payment, and you get more clients.

Window dressing Shop suggestions Examples and finished projects

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The main goal of decorating the window of a clothing store is to make it so that as many people as possible have a desire to visit it. It is about the "art" of window dressing that will be discussed in our next article.

Why do you need to arrange shop windows?

A showcase is the "face" of a clothing store, its business card. From just one glance at the window, a passing person should have a desire to visit the store, and therefore become a potential buyer.

Tastelessly decorated showcases "scare away" any client, but a stylish, bright, catchy showcase is an effective tool for increasing the turnover of any outlet, especially a clothing store.

A beautiful showcase in your clothing store is a kind of "motivator" and an incentive for a person to stop and go to the store. Therefore, the window dressing must be approached from a professional point of view.

It is not uncommon today that store owners believe that window dressing is a secondary matter and should not be given attention. This opinion is unanimously recognized by marketers and merchandisers as erroneous.

The so-called "showcase" - the art of window dressing - is a "mixture" of several areas at once, such as decor, design, marketing, painting. It is better to trust the decoration of shop windows to professionals who will develop a special design in accordance with the needs of the customer.

But if there is no opportunity to use the services of professional designers and merchandisers, thanks to the simple and useful tips from our article, each store owner will be able to decorate a shop window beautifully and tastefully.

Clothing showcase design principles

Depending on this, the approach to selling different types of clothing will be different: the showcase of a fur coat store will be radically different from the showcase of a clothing store for teenagers. Also, a showcase, as a kind of "motivator" for a person to make a purchase, will differ depending on:

age;
floor;
social status;
wealth of the target group of the store.

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Do they want to refer themselves to a group of successful people by buying clothes of a certain brand, or to get the approval of others, do they want to hide their shortcomings or, on the contrary, to emphasize their social status?

As soon as the store owner receives an answer to this question, he will be able to decide in accordance with which concept the window of his clothing store should be decorated. Indeed, just at one glance at the window, a person should receive a certain "advertising" message.

Once you've identified the needs of your clothing store's target audience, start thinking figuratively. What does any girl and woman want in the spring? Of course, new emotions, lightness, love, renewal, attention, fresh colors, smiles. This means that the window of your store should be decorated using these "spring" motives.

If a showcase is needed for a men's outerwear store, then among buyers a man in a coat is steadily associated with masculinity, even brutality, a desire to stand out from the crowd, which means that the showcase itself must correspond to this concept - strict tones, calm colors, tranquility and a general message - a kind "Confidence" in everything.

Perhaps the most important thing in window dressing is the choice of color. A good solution would be to design a showcase to advertise a new collection of clothes in your store, just the same in the style of this collection.

Experts believe that the correct solution is to create a layout for a future showcase. Draw what you see the future showcase of your store, its color scheme, the location of mannequins, accessories, inscriptions, price tags.

Think over the composition of the showcase - it will be a harmonious "picture" of life, or vice versa, some kind of abstract chaotic picture, surprising passers-by with its disharmony. In any case, the choice is yours.

It is easy to keep track of goods in a clothing store with the Biznes.Ru program. Keep track of sizes and colors, and create your own loyalty program to sell off leftover clothes from old collections.

20 basic rules for window dressing

Comprehensive trading automation at minimum costs

We take a regular computer, connect any fiscal registrar and install the Business Ru Cash application. As a result, we get an economical analogue of a POS terminal as in a large store with all its functions. We place goods with prices in the Business.Ru cloud service and start working. For everything about everything - a maximum of 1 hour and 15-20 thousand rubles. for the fiscal registrar.

Update your clothes on the storefront at least twice a month. A good "reason" for changing models is updating collections, new seasons, sales, promotions;
In addition to interesting sets of clothes, use accessories - they always make mannequins more elegant, attract the attention of potential buyers;
All things shown on the mannequins must be on sale in the store;
Keep your clothing store window clean at all times. Greasy stains, streaks, dirt are not allowed;
Information about the beginning of sales in your store must be on display, focus on lowering prices for goods, hang bright inscriptions "SALE";
The background of the showcase should not "distract" a person's attention from the presented models themselves, and the composition should be single, holistic, harmonious;
The showcase should be located as close to the store floor as possible, and the mannequins should be slightly above eye level by a passing person, but at the same time close enough so that he could see the thing he liked;
The human eye perceives repetitive, alternating elements, symmetrical and complete compositions better. Patterns are a good solution for display cases;
An interesting design solution would be the use of "framing" - enclosing an object in a frame. This will help to distribute "accents" in the composition of the shop window, to enhance the impression;
It is the clothing sets from the showcase that are sold best and fastest in stores, and it is in the combinations suggested on the mannequins, which means that if you can combine things correctly with each other, then there is a high probability that the clothes will be bought as a set, and not separately;
Observe the proportions of the so-called "golden ratio" - they are best perceived by the human eye;
Correct lighting of the display in the window is the key to the success of the sale of goods.

The program for automating a clothing store Biznes.Ru will become an indispensable assistant for you. Here you can select the most active and most solvent buyers, assign them the appropriate statuses in the system. Develop your own algorithm of work and priority communication channels, for example, personal offers in SMS-mailing for the most solvent audience.

5 secrets of a successful store in 2018. How to arrange shop windows. Video

Window dressing during sales

The period of sales is a really important period in the work of any outlet, which means that you need to arrange a showcase and the store itself properly. Price tags, inscriptions, graphics, colors and all pos-materials should be bright, “assertive” and even aggressive to some extent.

This is what the buyer sees first. This is why any self-respecting brand is so careful about window dressing. Large international companies have a whole staff of professional merchandisers for window dressing - window dressers. These people develop the concept of each storefront, focusing on many factors, analyzing sales, demand, and customer needs. Shop windows for clothes, flowers, and bed linen look different, however, they all obey the general rules of style and sales.

Showcases of clothing stores

Window dressing for a clothing store is a whole science. Everyone understands that the face of the establishment should be beautifully and stylishly decorated. But this is not enough. The buyer should want to go to this particular store and purchase this particular thing from a mannequin. With a properly designed display case, items dressed as mannequins sell out the fastest.

There are two main types of window dressing for a clothing store:

Commodity clearance. This is a simple and elegant option for showcase decoration. Mannequins (or hangers) with good thoughtful looks. Buyers are attracted by the total look - the mannequin should represent a ready-made outfit from clothes and shoes to the smallest accessories. Then the buyer will want to purchase this particular kit completely. This means that the outfit on the mannequin should be not only trendy, but also “wearable”, applicable in real life in a particular city. What is at the height of fashion in the capital may not always be appropriate in a small provincial town. Therefore, window dressers should take into account the geography of their work.

Subject design. It is considered a real skill if a merchandiser creates a real scene from life in a shop window, gives his characters characters and fills them with a real story. Story shop windows are more emotional, making it much easier to find a response from a customer. For example, New Year's windows of clothing stores are a real fairy tale. You can simply dress the mannequin in a beautiful evening dress, or you can create a real scene from a Christmas movie. Groups of mannequins with decorations look much more interesting. In clothing stores for children and adults, it is more appropriate to use mannequins for men, women and children in one showcase. Beautiful decorations will help complete the story.

Sale windows are different from those that decorate stores in season. They should be more catchy, bright, eye-catching. Bright banners and ribbons with price tags are used to attract attention. As a rule, the maximum percentage of the current discount is displayed on the storefront.

There are other rules for window dressing for clothing stores:

Mannequins, all decorations and clothing must be in perfect condition. The showcase needs crystal cleanliness, you should regularly wipe the dust from the mannequins. All things must be steamed. Since the mannequin is not a living person, there is no guarantee that the clothes will fit perfectly. In inconspicuous places, clothes are pinned up with pins.

The light must be correctly exposed and directed towards the center of the mannequin (chest). If there are other important elements in the showcase (banners, posters with prices), the light must be directed at them.

The showcase must not be littered. A sense of proportion, style and elegance are the most important things for showcases. So a positive opinion about the store will be made, and the showcase will not look like a "flea market".

The general concept is important. The showcase is just a part of the store. It must fully support the overall style and level of the entire brand.

Don't be afraid of bold decisions. Often times, things that are not taken by customers are given a new lease of life if they are put on a mannequin. Original combinations can look fashionable and stylish if you are not afraid to mix clothes with each other.

Showcases of linen shops

The design of the front of a bedding store is not similar to that of a clothing store. Of course, the showcase should catch the eye and encourage the buyer to buy, but in the case of bedding and household goods, this is done by other methods.

Shops with household utensils and bed linen are aimed primarily at women. They should inspire thoughts of home comfort and peace. The shop windows are decorated in soft pastel colors: pink, powdery, beige, cream, milk, caramel, etc. Most often they use plot design - they try to create the atmosphere of a home bedroom or another room on a showcase. For this, many accessories are used: furniture, dishes, textiles, flowers in vases and much more. It is the details that help to recreate the atmosphere of a real bedroom, as well as increase sales of related products. Decorative

Flower shop windows

Decorating a flower shop window is an opportunity to create a holiday mood. Flower shops should delight their customers regardless of the season and weather outside the window. This is a small piece of warm summer in the center of the metropolis. Flower shop windows should be as bright and cheerful as possible. But don't forget about style.

The design of a flower shop window has its own small nuances:

If fresh flowers are used for decoration, the showcase must have a special temperature regime and sufficient lighting, otherwise the exposure will have to be changed every day.

All racks, shelves, and fixtures must be strong enough to withstand heavy flower arrangements, earth pots, or vases of water.
Flower storage containers ( pots, pots and vases) must be of the same style and look impeccable. An old pot has no place in a stylish shop window.

Glass elements and accessories look beautiful in a flower showcase - shelves, flasks, vases, they make the composition weightless and light. Pay attention to the appearance of the glass - it must be flawlessly clean and transparent

5. In addition to flowers, the showcase should be supplemented with accessories - artificial flowers, branches, cones and other decorative elements.

6. The showcase may contain additional goods: postcards, beautiful paper, ribbons, toys, etc. All of them must be made in the same style.

Themed and festive showcases with flowers look the most impressive: Christmas, Valentine's Day, March 8 and even Halloween - this is a great opportunity to make a bright story showcase. The abundance of accessories will look very interesting: figurines of animals, angels, hearts, pumpkins, bows and ribbons, boxes with sweets, Christmas decorations and much more. Flower shop windows always give people a holiday feeling.

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