Examples of advertisements for PVC windows on leaflets. Effective window advertising. We use direct marketing. Promotions for window installation services

The installation of plastic windows has recently become widespread, as it is truly more convenient, comfortable and reliable. Plastic windows help protect the house from excessive dust, noise, drafts, and loud sounds coming from the street. In addition, such windows do not require special care; they do not need to be painted, puttied, or use window putty for a better fit of the glass. Companies that manufacture and install windows should use in their advertising the most important reasons why people want to install them.

Advertisers must first identify these reasons and persuade customers based on their own needs. For example, many people now suffer from allergic reactions, so one of the main arguments may be that plastic windows do not allow poplar fluff, flower and plant pollen to enter the home, and do not allow particles of animal hair to pass through. The windows reliably protect against drafts, so they will be ideal for families with children prone to colds. If advertisers position themselves as a company that cares about people's health, this will build trust and increase credibility. As a gift, you can offer special protective profiles against dust, mosquito nets against insects. If you delve into the problems of clients and take into account their pain points, then advertising will bring the expected effect.

Promotions for window installation services

Advertisements can be left in mailboxes, posted on the entrances of houses, in elevators. It is necessary to focus on those areas in which many windows have fallen into disrepair, or where there are new buildings, and residents are eager to immediately install new windows.

You can conduct a variety of promotions that will arouse the interest of potential customers. For example, you can offer free installation of every third window, or offer the installation of new window sills or sills as a gift.

Dealing with objections in advertising messages

Some are afraid to replace windows because in this case they will then have to renovate the room, as well as restore the part of the facade in contact with the window. To get new customers, you can take this into account and offer to completely restore the premises to its original form. The team installing windows can putty and paint the part of the room that was destroyed when replacing the window, and put the outside of the building in order.

Success in window advertising comes from the multi-channel nature of a launched advertising campaign. It is worth using several ways to disseminate information at once, for example, by making announcements on the radio, pasting public transport stops, running a ticker while showing the most popular TV series. Word of mouth also plays an important role when satisfied customers share their impressions with neighbors, acquaintances, and recommend your company to friends and relatives. That is why you should value every client, form a high assessment of your services, try to complete orders on time and avoid defects or dissatisfaction.

One of our clients gave a great example of how they used funny window advertising at the opening of a new office. This is actually what this article will discuss; you may want to implement something similar in your company.

What an idea!

It all started when he had a serious problem related to increasing competition. Moreover, former employees of his own company became competitors.

As a result, the owner got tired of this situation and decided to hold a large-scale event regarding the opening of a new office of the company, which he timed to coincide with the city day. That is he combined the opening of the office with the show. He simply chose the right moment when a large number of people gathered on the main street of the city.

Continuation of a story

The owner of the company called this action “Battle of the Installers,” which already attracted attention with its originality. Not only did this funny window advertisement bring the expected effect, he set up his own stage in the city center and 2 weeks before the event announced on all radio stations that “a battle of installers will take place in honor of the opening of a new sales office”.

He also sent out written invitations to all his competitors with an offer to compete with him in this type of work and, in case of victory, promised them a reward in the amount of the prize fund - 50,000 rubles.

How was the competition?

This unique and funny window advertisement was implemented as follows. The entrepreneur ordered 3 identical windows, stated in the rules of the competition what must be done to win, and asked to provide official information about who will come to the competition.

As a result, not a single competitor responded to his proposal, and he had to imitate a fight between window makers. He simply distributed responsibilities among his own installers and designated who should win and who should lose in the competition. And after the competition, he distributed the money among the installers as a bonus. But, naturally, no one in the city knew about this fact.

In order to increase the effect of the action, he also used:

Leaflets that read: "Only today! In honor of the opening of a new sales office, we are offering you a unique promotion, you pay us now 1000 rubles and get a window for 8900 rubles".
Present. When you buy 1 window - a kettle, for 2 - a screwdriver, for 5 - a microwave. Plus each client gets a bottle of champagne in honor of the city day.

Result

After the campaign, the entrepreneur received stunning results. Thanks to her, he sold as many goods in one day as he had not sold in a whole month. He immediately paid back the stock budget of 150 thousand, and in the following days he received the same profit.

Plus, this move became an excellent PR for the company, which after that became quite famous.

(No ratings yet)

Once again opening the mailbox, I found a colorful leaflet advertising a company installing plastic windows. This is not the first time the guys have sent me this leaflet (although I have had plastic windows for a long time), but only now I decided to post it for everyone to see. The best way to explain what not to do is to show how not to do it)))

What attracts me to it, and indeed to this business in general (installation of plastic windows), is their manic desire for price wars, promotions and bonuses. they are not enough for more. True, in the spring of this year, one of the companies staged a miracle event - they threw money out of the windows of their office (all the homeless people in the area came to see this wonder).

This leaflet brings everything together in one place. The company apparently thought for a long time and decided to please potential customers with everything they came up with. It turns out to be very profitable - installments for 2 years, and the third window as a gift, and at the same time they will give a mosquito net if you are a pensioner - there are also benefits, by the way, there is also a promotion with a gift. And they also do everything in accordance with GOST (although it seems to me that for relatively new products and services, linking to GOST does not work). And only they have 42 mm double-glazed windows. 7 year warranty and will be done in 3-5 days. Yes, this is a fairy tale, it takes your breath away.

To my shame, I don’t know a single Nizhny Novgorod office (among them) with a clear positioning. And although a normal person will never master such a number of enticements and benefits in one place, and you won’t even be able to remember anything about them the next day, I don’t want to upset the guys. New Year is coming soon. After all, they are probably good guys, they are ready to take off their last shirt for the sake of the client. I will be happy to follow them, I wonder what other marketing feats they are capable of. Maybe they'll do a raffle for a car, a photo shoot as a gift. The only people who amuse me more than such comrades are the sellers and installers of entrance doors, who meet people with printouts in crumpled files at stops and exits from the metro and attack with the question: “Do you need a door!?!”

Plastic windows are a popular product, but not an everyday one. Customers are quite scrupulous about their choice and purchase, so it is necessary to attract people either with high quality or low prices. Unfortunately, for plastic windows these two parameters are mutually exclusive.

Advertising of a company selling plastic windows should be based on exactly one of the postulates: price or quality, then the entire advertising campaign will look believable and will not make buyers doubt again.

However, in addition to product advertising, self-promotion is important for the company. In conditions of fairly fierce competition, all means are good, but not all are legal, so let’s look at legal advertising tools and evaluate their effectiveness.

Design of a retail outlet

The store is the face of the company. The number of buyers who will notice it simply passing by, remember it and decide to come in when the need arises to buy depends on how it will look and where it will be located.

The first thing that is noticeable about any store is the facade.

Facade decoration

External advertising

Billboards (billboards, billboards)

A popular and sought-after means of advertising, the advantages of which are quite obvious - they are constantly in front of thousands of people, the audience coverage is extensive, and the effectiveness has been tested and proven over years of use. The most profitable billboards for advertising are those found near areas where traffic jams occur. At such points, potential buyers will not only notice the advertisement, but will also be able (or rather, will be forced) to study it.

You can also choose a billboard located near the store, then in addition to its advertising function, it will also act as a sign.

Banners

Banners are good because they can be placed almost anywhere - shopping centers, bus stops, residential buildings - there is almost no piece of vertical surface left where the banner cannot be reattached. The most “convenient” places for window advertising will be places near old houses or cheap new buildings (with cheap and “cold” windows), that is, where the product will be in demand. Several weeks, or even months, of such advertising will definitely motivate some of the residents to buy. The main thing to consider is the absence of competitors nearby. If a competitor's store is located under your banner, consider that you have paid for advertising for them.

Signposts

Small advertising stands that can be easily moved from place to place, put away in the store at night and without fear of being damaged by vandals, are convenient and multifunctional. Their main advantage is the low price, for which you get advertising, a sign, and in some cases even a sign.

Internal advertising

Internal advertising of a store is, first of all, its product. Samples of windows (sectional, element by element, mounted, etc.) will become a clear example of what awaits the buyer in the event of a purchase. The quality of the sample will determine whether they become advertising or anti-advertising.

Printable advertisement

Booklets

They were, are and will be an integral part of window advertising. Small, informative booklets can describe to the buyer all the advantages of the product and the company, invite them to “see with their own eyes” and buy. An important component of the booklet is the information load (new technologies, convenient forms of payment and delivery).

Leaflets

They hate it vehemently (primarily because they are obsessive distributors). Most buyers will never admit that they take leaflets (even fewer will tell the truth about not throwing them away). But the whole “work” of leaflets lies in the fact that, without throwing them away in the first minute after receiving them, a person cannot get rid of it for weeks. Quite an annoying advertisement, for a piece of paper, you must agree.

Internet advertising

The most modern, the most popular, and so on and so forth... The Internet cannot be underestimated in the age of technology, so using it as an advertising platform is a must.

Personal site

If resources allow, then acquiring a personal website is highly desirable. This is your own mini-platform for advertising, an opportunity to monitor the reaction of customers (who went further than the main page, how many people placed an order after viewing the catalog). The website is a powerful marketing and statistical tool. Of course, in addition to the site, it is desirable to have a person who could work with it, and not only create beautiful texts and pictures, but also conduct a complete analysis of the work.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time it takes to select the necessary resources for its creation and get profit from the site as quickly as possible.

Social media

Free analogue of the site. It’s very easy today to create your own group on one of the social networks (or all at once) and post new products, promotions, surveys and much more there. This doesn't even require any special knowledge.

Add to this advertising in several thematic groups - and that’s it, the flow of visitors is guaranteed. However, please note that the advertising policy of some social networks. networks are now quite insidious. Even without your knowledge and consent, your group can become a place for someone else's advertising.

Search engines

Useful for owners of personal websites. The famous Yandex and Google are also not averse to making money on advertising, so it’s quite easy to be on the first lines of search results for a query, although not cheap. But the effect is noticeable.

Word of mouth

The most ancient, but no less effective method of advertising. No banners, signs or comments on social media. people don’t trust networks as much as they trust a neighbor who bought windows from “the company in the house across the street.” And those windows “have been standing for a year and haven’t even gotten dirty.” Yes, it’s exaggerated, but it works!

Ineffective advertising methods

Radio

Replacing windows in a house or apartment is a balanced decision that requires both moral and financial investments. Companies to purchase are selected carefully after studying all available information. With this approach of people, it is impossible to expect that they will be attracted by an ad on the radio. In addition, now most people listen to the radio only in the car, and while driving you won’t be able to be distracted by “high-quality triple-glazed windows” - you need to keep an eye on the road.

A television

Effective for large companies with a whole network of stores in different regions. In all other cases, this is expensive advertising for a buyer who will never come to you.

Examples of slogans

It's warmer with us.
Winter is not so close when you have reliable windows at home.
There is no bad weather when you have our windows.
Protection from rain, wind and cold 24/7.
Our windows will protect you in both heat and cold.
Quality comes first.
Let's do it as for ourselves - from the heart.
Quality does not depend on the price, but on the employees. Ours are the best.
You need to look at the world not through rose-colored glasses, but through a three-chamber double-glazed window.
You won't freeze with us!

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