Place an ad in VK. How to place ads in VK groups with maximum efficiency? Ways of advertising "Vkontakte"

During its existence, the social network VKontakte has become a popular advertising platform. Over time, VK begins to lose ground to such large competitors as Instagram or Facebook. Despite this, users continue to actively use VK to promote own business... Groups and publics are a convenient tool for this. A new method has also appeared - targeted advertising. One of the very first, simple, convenient and cheap promotion methods is advertising in VK groups at a certain price. Before using it, you need to study all the nuances and rules for creating and placing advertising.

Features of advertising in VK groups, how advertising in groups works

It is the possibility of demonstrating a product or service of a certain desired target audience... As you know, target audience is narrowed down to a specific region, city, district, age group, gender, etc. Advertising will be shown with maximum efficiency and with minimal cost... If you work with target audience correctly, then your profit will only grow.

Every year the VK social network develops and improves. New convenient advertising tools are being created on the network to minimize the efforts of advertisers. Yet research shows that the good old method of communicating directly with group administrators is not only less costly, but also highly effective. If you know how to negotiate directly, then you can save on advertising in VKontakte groups. As a rule, all administrators are willing to make contact.

How does advertising on VKontakte work?

How advertising in groups works social network VKontakte is very simple. It is necessary to select a community suitable for the advertising topic. For example, women's subjects, humor and entertainment, cinema, cooking, music, goods and services are in special demand. In music pubs, you can sell new unique gadgets, players, glowing headphones, power banks and more. Advertise footwear, clothing, accessories, salon services, seasonal products, and others in women's topics.

For your ad to be popular, it should be posted in groups of the relevant subject.

If you analyze this graph, it becomes clear: the main traffic comes from Russia - 68%, the female audience prevails - 84%.

It is important to choose a group not only by the number of people, but also by certain selections. It should include people at least according to some parameter: age, gender, location in accordance with the subject of the advertising post.

It is foolish to offer products for newborns in public, where age category 16-20 years old.

If a business develops with reference to someone's city or region, you need to look for the appropriate location for the group.

After being placed in ad groups, users see the ad. If it interests them, then people follow the link to an external site. They go to the advertiser's own group or his page and already turn into potential buyers or consumers of the service. It is also important here to develop and promote your own online store or website, so that after the first visit, each unique user can become interested and stay with you.

How to place an advertisement in a VKontakte group

There are two main ways to place ads in a VKontakte group:

Write to the administration of the selected group and agree on the placement of an advertising post with the definition of time and price.
Open the "Advertising" tab under the VKontakte menu, select the item "Advertising posts in communities", create an advertising post, send it for review, choose a suitable site among the existing groups.

You can also use third-party services in the form of exchanges. Here are collected various VKontakte groups with statistics, coverage and prices for one advertising post. You can read about the peculiarities of advertising in VKontakte groups in the article "Advertising".

How to place ads in a VKontakte group for free

There are many different groups, the owners of which offer to place your ad on their site for free. But it is not always possible to find such immediately. First of all, you need to know that in each city there are such groups that specialize in placing advertisements. They provide users with the service for free, but there are those that offer paid placement methods, for example, in the group header, in the "goods" section. The advantage of this placement is that you do not need to contact the administration.

You can post your own ads at your own risk in large groups with an open wall. In some cases, this will be effective. In others, the entry may simply be deleted, given a warning, or blocked for a certain period of time. To be careful, all penalties are not fatal. More information here "Free advertising".

What actions can be performed with an ad / post / post

Basic actions:

You can edit publications on your own behalf - to do this, you need to click on the "..." icon in the upper right corner and select the "edit" item from the drop-down list, it is relevant on the first day of the ad placement. You can change not only the text, but also the content of the ad, add images, videos, graffiti, polls, audio recordings, etc.
share with friends, leave likes - you can repost from the group by clicking the corresponding icon under the entry;
add the inscription "this is an advertisement" under the publication to highlight and attract attention in the general news feed of the group.

Rules for advertising in the VKontakte group

The rules for placing advertisements in the VKontakte group, as well as the prices for this service, are determined individually by the administration of each individual community. However, there are also separate rules social network VK, which should also be taken into account when creating and placing your own advertising. Among them:

compliance of the advertising record with the rules for using the VKontakte website;
proper design in accordance with the norms of the Russian language, without the use of profanity, offensive language, as well as images of very low quality;
exclusion from advertising of products that are on the prohibited list, including various drugs, alcoholic beverages, goods and services for adults, military goods and weapons, various prohibited sites, etc.

The administration may refuse to publish an advertising post in its own group due to its general advertising policy, according to its own convictions and views.

Pros and cons of advertising in VK groups

an economical method of promotion, including free opportunities;
no restrictions on the choice of the subject of the advertised product, most often group administrators put forward more loyal requirements than moderators of the VK social network when targeting;
high efficiency of advertisements - attracting target audience, increasing the number of sales, profits.

poor placement in time or the choice of the wrong group, which will not bring effect and will not justify the costs;
the opportunity to run into deception when contacting the administration in person;
unstable traffic source.

Possible problems when working with advertising in groups:

The administration of the group does not want to publish your ads for any reason or personal reluctance. You can try to fix the ad post, change all the required parameters or find another group;
The placement has no effect. You need to check the audience of the group, if it is mostly fake, then look for another community. Try to change the time and day of issuing an advertising post, analyze the reach and attendance of the group;
Ads are not published through Personal Area... You need to check the account balance, try to refresh the page, write to VK technical support.

List of open VKontakte groups for advertising

If you are interested in the lists of open VK groups in which you can place advertisements, then we present our own. If you find good list open groups, you can get benefits.

MOSCOW. MOSCOW REGION:

⚡ Moscow https://vk.com/club45083176

⚡ Khimki https://vk.com/club49470724

⚡ Balashikha https://vk.com/club132537906

⚡ Podolsk https://vk.com/club132543272

⚡ Korolev https://vk.com/club104630474

⚡ Lytkarino https://vk.com/club154652400

⚡ Dmitrov https://vk.com/club154647134

⚡ Zelenograd https://vk.com/club156802661

⚡ Odintsovo https://vk.com/club156802766

⚡ Pushkino https://vk.com/club156803137

⚡ Sergiev Posad https://vk.com/club156803293

⚡ Noginsk https://vk.com/club156955076

⚡ Pavlovsky Posad https://vk.com/club156955163

⚡ Lobnya https://vk.com/club156955308

⚡ Yegoryevsk https://vk.com/club156955348

⚡ Lukhovitsy https://vk.com/club156955435

⚡ Dubna https://vk.com/club156955507

⚡ Mytischi https://vk.com/club156955583

⚡ Lyubertsy https://vk.com/club156955650

⚡ Krasnogorsk https://vk.com/club158149638

⚡ Serpukhov https://vk.com/club158150466

⚡ Shatura https://vk.com/club158332163

⚡ Wedge https://vk.com/club158332219

⚡ Ivanteevka https://vk.com/club158332261

⚡ Solnechnogorsk https://vk.com/club158332308

conclusions

If your business is in its early stages of development on the VK social network, you can resort to.As a rule, you can find many free communities for advertising. And in paid groups, you can invest much less in advertising, and at the same time get a good return in the form of increasing the target audience, increasing sales and increasing profits. To do this, you need to correctly select communities, study statistics on them and do not hesitate to offer administrators your rates.

More recently, I opened a series of tutorials on social networking that summarizes the lesson. There I casually walked through SMM - marketing. Today we will move on to more specific actions and I will tell you how to place an advertisement in VKontakte.

I will not delay the introduction and get right down to business.

As you all know, Vkontakte completely changed the design of the site, which many did not like. I somehow don’t care, mostly I’m sitting with a mobile browser, and nothing has changed there. So, we need to find the "Advertisement" button in the page menu, which is on the left, and just because of the new design, I spent a few minutes looking for this very button. It is located here:

Agree, against such a background you will not immediately notice it. Click on it and you will be presented with new opportunities and a powerful tool for driving traffic to your site.

By clicking on the button, you will see before your eyes several options for Vkontakte advertising:

Targeted ads;
Recording promotion;
Community advertising posts;
Special offers in games;

Let's analyze in more detail only the placement of targeted ads, since they are the ones that are placed most often.

How do I place targeted ads?

If anyone does not know, ads are shown under the account menu, that is, on the left and look like this:

There is only one such ad block on the contact pages, that is, there are three ads from different advertisers in total. On the one hand it is bad, but on the other - where is it even more? People come here not to watch advertisements, but to relax and communicate.

Fine! Let's move on to creating an ad and, in fact, targeting:

Well that's all, the ad has been created and advertising campaign too. It remains to save the ad, send it for moderation and add cash into the account.

I had one case with VK moderation. I decided to advertise my community, created a campaign, paid for everything, but the moderation did not want to miss the ad. For several days I suffered until I looked at the picture in the banner, there was an inscription: “Yandex.Direct”, and then the moderator wrote down the reason for the refusal. The reason was: “We cannot host advertisements where competitive services are mentioned ”. Interesting, isn't it?

Send leads: to the community or to the website?

Above, I said that I would tell you about some of the nuances of VK advertising, namely about where to send potential clients: to a community or website. So, we send to the community if:

Famous brand... In the group, you can post informational posts on the topic of your product or service, further increasing the interest of visitors. But dilute info posts with selling posts so the community converts visitors into buyers;
Online store with a large assortment... The same story as with a famous brand;
Offline business... In this case, the group can also post informational posts, posts with various promotions and discounts, as well as conduct surveys about the quality of the service. Thus, you will not only increase your profit, but you will always know the opinions of your customers about your company and improve the quality of service;

We send potential customers to the site if:

You sell a product at a low price, up to 3,000 rubles;
Selling a product that “everyone” buys;

If you are selling a product that is not very expensive, up to 3 thousand rubles, then feel free to redirect the client to the landing page (if any) or a site where there is all the detailed information about you.

Who shouldn't advertise on Vkontakte?

I want to warn you, warn you against mistakes and tell you a little about who should not advertise VK:

B2B business. It is unlikely that people with average or big business will look for suppliers in contact, this is very unlikely. Therefore, if you have a business to business (b2b), then do not meddle in advertising on social networks;
Medical services. Also, you should not advertise VK to those who provide medical services. Here the story is the same: a person comes into contact not in order to look for a private clinic and cure the lower back, but simply to take a break from everything, to get distracted;

If you belong to the list above, then I strongly recommend that you use contextual advertising but not social media advertising.

Metrics when working with VK targeting

CTR - the click-through rate of an ad, the ratio of the number of impressions to the number of clicks on the ad;
CPC - cost per click. This indicator shows the cost of one click on the ad;
CPM - cost per 1000 impressions;
Reach - the number of unique users who saw the ad at least once;
Transitions - well, these are ordinary clicks, as in Yandex.Direct or Google Adwords. There is one small caveat: the person who clicks on your ad will no longer see it;

If you choose a pay-per-click method, the number of impressions will depend on your bid and click-through rate (CTR). The higher your bid and CTR, the more often you will be shown. If you choose to pay for impressions, then the ad will be shown more often at a high bid, and the click-through rate does not play any role here.

— new section in the popular social network, which is now available not only to communities, but also to ordinary users. In essence, this is nothing more than the familiar Avito service, only now it is built into your favorite “grid”. In VK you can now post free advertisements for the sale of goods or services. How the new function works, how to add a product and place an ad, we will tell you below.

How to remove the restriction when listening to music in VK —

At the moment, the new section is available exclusively in the desktop version of the social network. But in the near future, developers want to implement a similar function in a mobile application on iOS / Android. The meaning of the new feature is to sell things, goods, services through VKontakte, which is much easier than using some third-party services. The social network has come to grips with the development of the internal ecosystem, for example, recently VK voice messages were announced, which are in demand among users.

How to add a product to VK? How to submit an ad?

Please note that the web version of VKontakte also contains the Selected Products and Product Catalog sections, where you can quickly view the products (announcements) of your VK friends or, taking into account the specified parameters around the world. There is a built-in search, you can quickly search by geolocation or name.

What products can I add to VK?

Clothing, baby products, accessories, electronics, computer technology, auto, transport, home and cottage, all kinds of services, etc. In a word, now you can easily sell any thing or service through Vkontakte.

Today, in order to place an advertisement, it is not at all necessary to go to a print publication and pay money for publication, because it is enough just to use a social network. In this article, you will learn how to advertise and make your ad as effective as possible.

What is Vkontakte?

The Vkontakte social network was created 9 years ago to communicate and find old friends and acquaintances. Today the site is the largest portal of the Russian Internet, without which many simply cannot imagine their life. After all, on the resource you can not only carry on correspondence, but also listen to audio recordings, watch the latest movie news and even post ads and run your own business.

If you are interested in the question of how to place an advertisement for "Vkontakte", then you just need to go through the registration procedure. This requires a number mobile phone and a strong password. After registration, the user must fill out his personal profile, indicating the date of birth, hobbies, place and time of study. In addition, you should upload some personal photos so that other users have a complete picture of you.

Ways of advertising "Vkontakte"

There are several ways to place ads on a well-known social network:

Make a post on your personal page "Vkontakte". However, this method will only be effective if you have a large list of friends who will see the posted ad in their news feed.
Create a group or community where you can advertise your services or sell something. In this case, you will also need a large number of people, whom you can invite absolutely free of charge.
Post your ad for free in an existing group. This method is suitable for themed, non-commercial basis. In order to post your message, just select the "Suggest news" link on the group wall.
Pay the organizer of a large and visited community to post an ad on the home page. This method is most effective for advertising online stores or services of a company. However, only the administrator can answer the question of how much VKontakte advertising costs in a particular community.

Create an ad

The ad text and its design play, perhaps, the most important role... After all, any potential client first of all perceives advertising visually and only after a few seconds begins to grasp the essence. That is why many are asking the question "Vkontakte".

Use colorful and unusual images that directly reflect the content of the message. If finances allow, order an advertising banner from professional designer, who will fulfill it, observing all the rules of marketing.

When selling a product, place as many detailed information and it. Potential buyers should not have any unnecessary questions regarding the quality and condition of your product.

The ad text should also attract the attention of users and encourage them to buy or use your services. Offers for promotions, discounts or discount cards always attract a larger flow of customers than uninformative and uninteresting text. Therefore, answering the question of how to place an advertisement for Vkontakte, it is important to understand that its effectiveness will depend on how you do it.

Search for a page to place an advertisement

Group posting is most effective. That is why it is worth giving Special attention search for a page for her, before placing an advertisement for "Vkontakte". For example, if you offer services travel agency then take a look at the travel communities. And the sale of youth clothing or paraphernalia will organically look in an entertainment or musical group.

Choose communities with the highest possible subscriber base. Groups of 200 to 500 people are unlikely to make a profit. But communities with a population of one million will help to get your business off the ground.

How much does Vkontakte advertising cost?

It is rather difficult to give a definite answer to this question, since the cost of placing ads will depend on the organizers and administrators of the group.

On average, advertising in VKontakte groups on the community home page ranges from 500 to 3000 rubles per day. Many communities provide the ability to run ads for up to a week, offering discounts to advertisers. Therefore, before "In contact", it is worth weighing the pros and cons of all placement methods.

Free advertising "Vkontakte"

Placing free ads will not affect your wallet, but it will take time and effort. It is not difficult to create your own group, it is much more difficult to gain a large number of subscribers who will actively use your services. To cheat people in communities, there are special paid services, which are advisable to use if you plan to develop your business on a social network.

It is very rare for groups with a large number of subscribers to offer free ad placement. That is why it is possible to advertise freely only in small communities where the chance of finding potential customers is low.

There is no special service for posting ads on the VKontakte social network. Previously, it existed, but was discontinued due to the large amount of spam and messages from scammers. Currently, the social network "VKontakte" offers users a convenient wall on their personal page for posting all kinds of information, various dialogue systems, thematic communities, registration of subscriptions and much more. All this will help you place your ad and make it available to a large number of people.

Wall posts

The wall, or micro-blog, is the main tool for posting ads and other interesting information. Build eye-catching ad copy ahead of time and find one or more relevant images. Post a message on your wall, having previously configured the appropriate privacy settings in the general settings. You can make your ads visible only to your friends, only to social network users, or to all Internet users. At the end of the ad, add a request to repost it - responsive people can send a copy of the post to their wall by clicking the appropriate button, which will increase the number of views of the ad.

Talking to friends

If you have a large number of friends in your contact list, try creating a chat in the dialog system and invite all or selected “friends” (friends) to it at once. Send your ad to the selected group and expect a response. You can also ask them to do the same on their site, which will again increase the popularity of your ad.

Community publications

Select one or more suitable VKontakte communities to publish your ad. Pay attention to the publics specially designed for this, especially those of them that are most promoted and located in your city. Please review the community guidelines before posting your ad. Some of them allow you to post information only on certain topics, and some allow you to do this only on a paid basis. Beforehand, it is better to contact the group administrator and agree on publishing with him.

Do not spam in any way. No need to post an ad in all groups in a row, litter the walls of other users with it and send it to them through messages. In this case, your page will be quickly banned, and it will be impossible to restore it.

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