How to ruin your own business read online. Konstantin Aleksandrovich Baksht How to ruin your own business. Bad advice for entrepreneurs

How to ruin own business. Bad advice Russian entrepreneurs

DEDICATED TO MY FAMILY

A father who showed me how a man should live and die.

Mom, who supported me when I fell again. And she believed in me, no matter what.

To my beloved uncle, who taught me that getting up once is not so important. It is important to be able to get up after a fall.

And, of course, Lena, Sasha and Misha.

I rise for you.

Introduction

They say that it is difficult to create and develop a business in Russia. Almost impossible. And this is so.

There is practically no state support for business in our country. Rather, the opposite is true. High officials seek to crush big business- what they do in between the division of posts and the budget. Officials of a lower rank suck blood from medium and small businesses. The tax system is made not so that everyone pays taxes, but so that everyone is to blame. Entrepreneurs are to blame for life. And they are responsible for everything.

Yet great risks are balanced by equally great opportunities. The profitability of a business in Russia can be colossal. Russian entrepreneurs take pride of place in the list richest people the world. This means that it is possible to build a successful business in Russia. And this is a fact!

However, the analysis of thousands of our enterprises led me to a sad conclusion. In Russia, the most dangerous person for a business is its owner.

Many businesses in our country are doomed already at the stage of creation. If the case still began to rise to its feet, then the owner can finish it off with a hundred different ways... It seems that most entrepreneurs are constantly trying to ruin their own business.

Of course, they don't do it out of masochism. And not because of sophisticated wickedness or insidiousness. Simply, trying to somehow raise and develop the business, they constantly make typical mistakes. Moreover, these errors are the same for the owners. different businesses in different parts of the country.

In this book, I tried to list the main "rake" that hinders development or ruins the majority of small and medium-sized businesses in Russia. If, when building your own business, do not repeat at least of these mistakes - your business can already be considered exemplary. For reliability, at the end of each section there are recommendations: what to do in order to build a business reliably and efficiently. Of course, not all recipes are given. But a few of the most important and key ones are still described.

They say that the smart learn from the mistakes of fools. And fools don't even learn from their own mistakes. The truth is, you can't build a business without making your own mistakes. But you don't have to do it yourself all mistakes, right? If this book saves you from at least a few mistakes, each of which can cost you your business, then you bought and read it for a reason. So go ahead!

CHAPTER 1. How to ruin a business even before it is created

We create a business to become a business owner

Do you know the survival statistics for new businesses? In the first three years from the moment of their creation, about two-thirds of them die. Over the next three years, two-thirds of the survivors die. Result: of the newly created businesses, only one in every nine survives six years after its creation.

Many businesses are sentenced to death from the start, simply because they were created. in vain. Each case is initially created for the implementation of some idea. But not every idea is good enough to make a viable business. And the most disastrous idea for the future business is the idea of the founders "We create a business because we want to become business owners."

Someone starts a business to make the best Italian restaurant in town - this business has a chance of success. Someone creates a business to produce quality tiles and sell them throughout the country - this business also has a chance of success.

And someone creates a business because being the owner of a business is cool. You are your own master, a free person. Employees work for you. You are a great and terrible boss to them. Again, how your status rises in any get-together! You pretend to be the owner of your own business - not like the pitiful mercenaries around you!

As a result, aspiring entrepreneurs sleep and see how to create their own business. They take the first idea that comes to their minds. Convince themselves that they will inevitably succeed. And they start a business.

Instructions

First, enough activity. You are a man, not a machine. Start small: turn off the alarm and get up when you feel like it, don't forget to stop by a couple of stores along the way, cancel all appointments in the morning, and the more sudden the better. Do not explain the reason for the cancellation to anyone: you do not owe them!
If you still come to dinner, first answer a couple of personal letters, read everything on Yandex, go to lunch, and only then proceed to. By the way, there are a lot of interesting games.

Secondly, never spend extra money on creating and maintaining a company website, especially if you sell something through it. Hire a freshman student, or better, let him make your site as simple as possible and not update it too often. After all, customers will buy everything they need, either from you or not from you.

Third, if a lawsuit is being filed against you, do not rush to hire lawyers to represent your interests. It's expensive, and you already have a lawyer, even two. True, they are mainly engaged in the design. labor contracts with employees, but what if they also succeed in representing the interests of your company in court? Check it out.

Fourth, if you have negotiations ahead of you, it is not at all necessary to prepare for them. You are not your first day in business and you know all your clients better than your own relatives. And when did you fail impromptu? ..

Fifth, think about relatives. It seems that one of them recently complained that they lost their jobs. Be involved - take him to you. You can also have a couple of friends. It will be much more interesting to work in your company. And those that none of you like can be delegated to the rest.

Sixth, you spend too much money on staff training. Why all these trainings, role-playing games and seminars? Anyone, or almost everyone, can sell, and if he is not yet able to sell effectively, then most likely he is simply lazy.

Seventh, it is not at all necessary to check the clients' ability to pay. If a client comes to you, he definitely has money. The fact that he does not comply with the payment deadlines does not mean anything bad about him. When you hear from a new client that the services of your company are expensive, immediately make a 50% discount.

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note

How to ruin your own business. CHAPTER 1. How to ruin a business even before it is created. Co-founders, or when there is no agreement in the comrades. One of the most effective ways to ruin the business from the very beginning - to do it together with partners. In Russia, an attempt to start a new case not alone subsequently means a death sentence for this case - with a probability of more than 50%. There are many reasons for this.

Helpful advice

How to ruin your own business Those who are not familiar with Grigory Oster's “Bad Advice” will hardly appreciate Konstantin Baksht’s “harmful advice” to Russian entrepreneurs, because he probably does not read books at all. If the first tips are useful to everyone - from young to old, then in the second, children will see only funny pictures: one, for example, depicts an eccentric chained to a shovel, throwing everything that comes to hand into the firebox.

Sources:

A specialized site about small business.

Start your own business- the dream of many. Of course by organizing own enterprise, a person is set for success and expects that over time it will become successful and profitable. However, there are many examples when, after a while, the company went bankrupt, and the entrepreneur again began to work "for his uncle." We have analyzed the main mistakes made by them. And now if you want to ruin yours too business then we can give you some valuable advice.

Instructions

Choose an area of activity where you have no competitors at all, avoid them by occupying a marginal niche. Lack of competition will lead you to no need to generate good ideas and develop a business. Your caution and unwillingness to engage in a highly competitive business will keep you on the sidelines.

Get down to business in the details of which you do not understand and are not interested in its specifics. Entrust it with keeping 2-3

Konstantin Alexandrovich Baksht

How to ruin your own business. Bad advice to Russian entrepreneurs

DEDICATED TO MY FAMILY

A father who showed me how a man should live and die.

Mom, who supported me when I fell again. And she believed in me, no matter what.

To my beloved uncle, who taught me that getting up once is not so important. It is important to be able to get up after a fall.

And, of course, Lena, Sasha and Misha.

I rise for you.

Introduction

They say that it is difficult to create and develop a business in Russia. Almost impossible. And this is so.

There is practically no state support for business in our country. Rather, the opposite is true. High officials seek to crush big business for themselves - and this is what they do in between the division of posts and the budget. Officials of a lower rank suck blood from medium and small businesses. The tax system is made not so that everyone pays taxes, but so that everyone is to blame. Entrepreneurs are to blame for life. And they are responsible for everything.

Yet great risks are balanced by equally great opportunities. The profitability of a business in Russia can be colossal. Russian entrepreneurs occupy places of honor in the list of the richest people in the world. This means that it is possible to build a successful business in Russia. And this is a fact!

However, the analysis of thousands of our enterprises led me to a sad conclusion. In Russia, the most dangerous person for a business is its owner.

Many businesses in our country are doomed already at the stage of creation. If the case does begin to rise to its feet, then the owner can finish it off in a hundred different ways. It seems that most entrepreneurs are constantly trying to ruin their own business.

Of course, they don't do it out of masochism. And not because of sophisticated wickedness or insidiousness. Simply, trying to somehow raise and develop the business, they constantly make typical mistakes. Moreover, these mistakes are the same for owners of completely different businesses in different parts of the country.

CHAPTER 1. How to ruin a business even before it is created

We create a business to become a business owner

"Let's organize our monthly city magazine!" This year, 150 city magazines have already been published in the city. 30 of them went bankrupt. Of course, the new unremarkable magazine will be an outstanding success!

“Let's organize our salon cellular! " As a result of ever tougher competition, most freestanding salons closed 3-5 years ago. Nowadays, only the networks of communication salons are competitive. First of all, on a Russian scale. But of course, new salon on Chuvyrlovka street will become an exception to the laws of the market. And it will make its owners rich!

In fact, not every idea (even a sensible one) can turn into a successful business. It is often necessary to work out and calculate 10–20 ideas in order to start implementing only one of them. Moreover: there are no guarantees that this very better idea will be able to make a successful business. Ultimately, you try, do your best to achieve the goal. In some cases, you get a more or less successful business. In others, you lose the effort and money invested in this attempt. Partially or completely. And in any case, you gain invaluable experience.

You have no guarantee of success. Even when you have worked through a lot of ideas and have chosen the most successful one. What can we say about a situation when the first idea that comes to mind is taken and they are trying to build a business out of it? Some of these attempts are simply striking in their cretinism. At the same time, the one who creates such a business is not always a nerd. More often it is about self-deception. A person wants to organize his business so much that he convinces himself that his business idea is promising and successful. This is where the fundamental principle of persuasion comes into play ...

It is much easier to convince yourself of the success of your business than to convince the market of this.

In addition, many business founders do not even understand which business idea can be successful and which cannot. Young enthusiasts lack basic life experience. Adults and more experienced people are bred into left-wing business ideas by their young and energetic friends and relatives. The most dangerous thing here is when the “investor” with money does not understand the specifics of the proposed business idea. For example, a cheeshnitsa trades in the market and knows nothing about computers. Thinks computers are cool. The future belongs to them. As a result, the son, who is fond of computer games, persuades his mother to give money - to create a computer game club. The sonny himself spends a couple of thousand a month in gambling clubs. And he thinks it's a cool business. He knows nothing about how to organize it. Not about how hard it is to find the right sysadmins. Not that the market has been oversaturated for four years already. And most of the organized gaming clubs go down the drain. The result is logical: mother's money is scattered in the wind.

The real reason why most newly established businesses die goes deeper: to build a business effectively, you need to be a professional business owner yourself. The profession of a business owner is difficult and difficult. They learn it mostly by trial and error. If a business owner is not experienced and professional enough, he can ruin any business that would become quite successful with another owner.

...

EXAMPLE

There are times when the owners of successful businesses organize new businesses that are not viable from the moment of birth. I remember the story when the owner successful store finishing and building materials organized by the club "M." Initially, the idea was to add a showroom to the store - a room with a luxurious finish, in which VIP clients of the store would be shown how to decorate and equip their apartments and cottages. But the exposition salon was located far from the store. And the clients simply did not get there.

Then another idea came up: let's make an entrepreneurs club that promotes a luxury lifestyle! The owner of the newly baked club knew many businessmen and politicians: they bought in his shop. This was supposed to be enough to start with. And then all the rest will catch up. After which the club will flourish and generate income for the owner. But the main thing is that the popularity and fame of the owner of the club, as well as the level of his connections, will grow by leaps and bounds!

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Business book description:

According to the analysis of thousands of Russian enterprises, the most dangerous person for a business in Russia is its owner. Many businesses in our country are doomed already at the stage of creation. If the case does begin to rise to its feet, then the owner can finish it off in a hundred different ways. Trying to somehow raise and develop a business, its owners constantly make typical mistakes. Moreover, these mistakes are the same for owners of completely different businesses in different parts of the country.

In this book, the author tried to list the main rakes that hinder development or ruin the majority of small and medium-sized businesses in Russia. If you do not repeat at least these mistakes when building your own business, your business can already be considered exemplary.

The presented fragment of the book was posted by agreement with the distributor of legal content LLC "Liters" (no more than 20% of the original text). If you believe that the posting of the material violates your or someone else's rights, then.

Konstantin Alexandrovich Baksht

How to ruin your own business. Bad advice for entrepreneurs

DEDICATED TO MY FAMILY

A father who showed me how a man should live and die.

Mom, who supported me when I fell again. And she believed in me, no matter what.

To my beloved uncle, who taught me that getting up once is not so important. It is important to be able to get up after a fall.

And, of course, Lena, Sasha and Misha.

I rise for you.

Introduction

They say that it is difficult to create and develop a business in Russia. Almost impossible. And this is so.

However, the analysis of thousands of our enterprises led me to a sad conclusion. In Russia, the most dangerous person for a business is its owner.

Of course, they don't do it out of masochism. And not because of sophisticated wickedness or insidiousness. Simply, trying to somehow raise and develop the business, they constantly make typical mistakes. Moreover, these mistakes are the same for owners of completely different businesses in different parts of the country.

Chapter 1. How to ruin a business even before it is created

We create a business to become a business owner

"Let's organize our own cellular salon!" As a result of ever tougher competition, most freestanding salons closed 3-5 years ago. Nowadays, only the networks of communication salons are competitive. First of all, on a Russian scale. But, of course, the new salon on Chuvyrlovka Street will become an exception to the laws of the market. And it will make its owners rich!

In fact, not every idea (even a sensible one) can turn into a successful business. It is often necessary to work out and calculate 10–20 ideas in order to start implementing only one of them. Moreover: there are no guarantees that this very best idea will make a successful business. Ultimately, you try, do your best to achieve the goal. In some cases, you get a more or less successful business. In others, you lose the effort and money invested in this attempt. Partially or completely. And in any case, you gain invaluable experience.

It is much easier to convince yourself of the success of your business than to convince the market of this.

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