Business plan in the countryside. How to make money in the village and a few simple ideas. Ideas for starting a rural business from scratch for retirees

The widespread opinion that it is difficult or problematic to start a business in a village from scratch is rather just a delusion. Today this area is much more dynamically developing than business in an urban environment. Here are some tips to help you decide where to start a village business.

Ideas for business in the countryside can be divided into several conditional areas:

livestock business and products of its processing;
business associated with growing plant crops;
so-called green tourism, the main idea of \u200b\u200bwhich is to attract tourists to the village;
services sector.

Let's talk about each of these areas in more detail.

Livestock

Cattle breeding

Raising livestock for slaughter is one of the most common rural businesses. Both large livestock (cows, sheep) and small livestock (poultry) are raised.

Livestock business

lack of seasonality, you can receive a constant income all year round. Food is not the direction that Russians save money, even in tough times;
does not require large cash infusions... Livestock is unpretentious in food and living conditions, it is easy to take care of it;
the possibility of organizing a full cycle agricultural business, namely raising livestock for meat and milk, as well as raising fodder for it.

requires a lot of work, at least several people are needed to care for livestock and sell meat;
the payback period for this business is at least three to four years.

Sale of furs

This service sector can also be attributed to one of the most profitable businesses in the countryside. It is distinguished by both high profitability, low competition, and a large coverage of territories. These can be Russian clients - ateliers, fur stores, and foreign ones.

Profitable business - selling fur

The main disadvantage is the impossibility of running this business all year round. The problem is that the main season for fur is winter, and it is required to keep and feed the animals all year round. Moreover, some of them require special conditions of detention, such as the muskrat.

Rabbit breeding

Recently, more and more farms have appeared in Russia where rabbits are raised. In connection with the development of technology, their breeding began to develop by leaps and bounds. Meat and rabbit fur are in high and stable market demand. The rabbit farm is also easy to make - you just need to connect a few racks and tiers.

Beekeeping

Among rural areas of business, this is perhaps the most widespread. A profitable business, the possibility of selling both wholesale and retail, the possibility of obtaining additional income from the sale of beekeeping products. In addition, honey is used today in many fields of activity, including healthcare, cosmetology.

In this material:

What ideas for small businesses in rural areas might work? There is a small population, each of the residents mainly satisfies their needs at the expense of a personal plot, low incomes, etc. - all this is not conducive to starting your own business in the countryside. What kind of entrepreneurship can there be? But do not rush to draw conclusions. In addition to the negative aspects, there are certain positive aspects in rural areas that make business in the countryside not only possible, but also highly profitable.

Benefits that cannot be overlooked

Before moving on to considering ideas for business in a rural area or in a small town, let us pay attention to a number of undeniable advantages that make starting your project in a village from scratch very promising.

Firstly, there is a lot of free land and premises, which makes the ideas of building their own agriculture promising in the village. Only you need to do it smartly. It is not difficult to rent or obtain ownership of a plot of land with a house (albeit a little lopsided). Moreover, in a number of regions this can be done absolutely free of charge. In the village, the local authorities will only be happy with the arrival of new residents, especially entrepreneurs who will provide new jobs. But in urban areas, such a number will not work: both the land and the premises will cost hard currency.

It is even easier with this question for local residents, who have their own house with utility rooms, and a plot of land. For them, this issue has already been resolved.

Secondly, staff salaries in rural areas are significantly lower than in urban areas. It is quite possible to get by with an amount close to the minimum wage. Where the city will have to pay each employee 15-25 thousand rubles. and more, in rural areas you can get by 6-12 thousand rubles. But, in addition to personnel, an individual entrepreneur himself can limit himself to a lower income, which is very important, since he frees up funds to expand and scale his own business. And this is very important for the further development of commerce.

Third, the government is more willing to subsidize businesses that are located in sparsely populated areas and create jobs. To start your own business, you can get up to 100 thousand rubles. and more, for which you only have to account for and that's it. No need to pay interest, shares business income, etc.

It turns out that starting a business in a rural area, in a small town, is profitable for beginners, because it is:

cheap areas and land;
inexpensive labor;
it is highly likely to receive a subsidy from the state.

All this allows you to start your own project with minimal investment. But this is true if all these advantages are used for business in the village.For example, if you want to open a beer stall in the center of the village, then a subsidy for such a project is not required, and the first two benefits will not be used, because land and premises for a beer stall are not needed, and the entrepreneur himself may be the seller.

We use the advantages

These business ideas for starting your rural project from scratch and with minimal investment are designed to ensure that the entrepreneur enjoys all the benefits. This is the only way to create the most profitable business in agriculture for a beginner, if he does not have large investments for the project. He needs to use the benefits provided to the fullest.

Based on this, it is worth paying attention to business ideas such as livestock and poultry. In this case, you can not be limited to any one species, but create a full-fledged farm. In the absence of initial capital, you can start to build up your small business in stages, gradually investing the resulting profit in its development.

What should you focus on, which ideas are suitable and which business to start? Your efforts should be directed to projects such as growing:

rabbits;
pigs;
beef cattle.

Which business to do in rural areas of all the options considered? It is better to start a small business by raising quails and rabbits. These projects do not require large investments, it is possible to implement a business for rural areas from an amount of up to 100 thousand rubles, which can be received as subsidies from the state as support for small businesses.

Quail and rabbit farm

A quail project can start with 500 birds. To do this, you need to buy or make cages, purchase quail eggs, a special incubator and feed. During the first three months, the bird will hatch from the eggs, grow up and start producing its first income. With such a project, you can get from 15 thousand rubles per month. Not only eggs are sold, but also quail carcasses and poultry droppings. The latter can be used on the farm for growing grain as feed for the birds themselves.

Such a farm takes up little space, it is located on an area of \u200b\u200b5 m 2, so it is often organized in urban settings. But in the village there are no problems with a place, therefore, as soon as the project starts to make a profit, which means that the production technology has been successfully mastered, it is necessary to increase the number of heads.

When the number of quails exceeds 5 thousand, you need to hire an employee, because instead of doing business development, you will immerse yourself entirely in the production process. The main difficulty in increasing the number of quails will be marketing. Therefore, the hiring of an employee can be foreseen even earlier, when the farm has reached 1.5-2 thousand quails.

You can start a rabbit farm by raising 60 rabbits, which are placed in Mikhailov's farm specially made for them. It is designed in such a way that it is very convenient to feed the animals; the design provided for the removal of the waste products of the rabbits. The cost of one such farm is about 20 thousand rubles. It accommodates two dozen individuals. You can make it yourself and save 60 thousand rubles.

The fertility of these animals, the wastelessness of their production allows you to extract an annual profit from such a project in the amount of 800 thousand - 1.2 million rubles. The advantage of this project is that rabbit meat is highly valued, it is not inferior in cost to beef and pork, and requires less investment. An increase in the number of rabbits up to 200-300 individuals gives a profit of 3-5 million rubles per year.

Both considered projects are very easy to implement, do not require a lot of space, investment and maintenance. In contrast, the traditional raising of chickens, geese, pigs and beef cattle looks less attractive, requires more time and investment, and serious problems with the sale of products are possible due to high competition. Another important question arises: why then the considered projects are not so massive in the village? Both business ideas are very attractive, relatively simple, and do not take much time. For a village, this is generally a compact business, given the amount of space available, and a farmer needs his own yard and a personal plot.

This is due to the inertia of the village population, which is accustomed to concentrating all its efforts on traditional activities. The village is used to having a cow or two, several pigs, a dozen or two rabbits, several dozen chickens. In addition to this - growing vegetables on the site. Taken together, this allows you to provide the family with the necessary, but it requires titanic daily efforts, and the surplus sold in the bazaar brings some small profit.

Doing the opposite, focusing on the most profitable business in agriculture, investing in the production of some profitable crop, berries, flowers, poultry or animals - only a few can decide on this in rural areas. It is wiser to start something from the production discussed above, which would bring a constant income and allow you to buy everything you need.

Services sector

Lack of craving for poultry and livestock does not mean starting a business
in the countryside from scratch will not work. If agriculture is not to your liking, you can do business in the village by offering services to the population. Not only in a small town, but also in a village, there is no subsistence economy, people demand more and more benefits. The massive appearance of computers, cell phones, televisions requires services for their maintenance. Back in the 80s of the last century, if there was a TV, then not everyone had it.

Over the past 15 years, every home has not only a TV set, but also other household appliances in the form of multicooker, food processors, washing machines, etc. Even their grandmothers bought cell phones for communication. But all this technique fails at an enviable frequency. The nearest service is located in the city, it is inconvenient to drive to the service for 20-30 kilometers or more each time. So business ideas are being born to open such a service in a village, providing services to the local population.

For example, it can be a combined workshop-shop, which would not only provide services for the repair of household appliances, but also sell some necessary things, spare parts for equipment, the equipment itself (phones, irons, multicooker, etc.), account top-up cards. Of course, repair services will require appropriate skills, and it will be difficult to hire local residents in these conditions. Therefore, you need to be able to do it yourself. If there is no such skill, you can proceed as follows. Equipment that requires repair is assembled for a certain period (a week or two) and taken to a service located in the nearest city.

How profitable such a business is depends on many factors, but above all on organizational skills. It is not at all necessary to be limited to only one village - there may also be regular customers from neighboring villages. In addition to the services discussed above, the population can be provided:

cable television services;
repair and adjustment of computers;
provision of the Internet;
and other types of services that may be in demand.

Travel business

And what kind of business can be opened in rural areas if neither agriculture nor the service sector is suitable for the population of this area for some reason? In this case, you can think about providing services for the non-local, urban population.

You can organize your business from scratch in the field of ecotourism or implement a paid fishing project for visitors. But in order to open such a business in a village, some investments will be required for the arrangement of infrastructure. It is not necessary to do something grandiose from the very beginning - you can start by arranging several summer houses. Provide that they have their own toilet, hot and cold water.

Of course, you can do without this, offering tourists a simple house, a toilet in the yard and water in a well.

But over the past 20 years, a Russian tourist has been greatly spoiled by a foreign vacation, where it is very difficult, even in summer houses, to meet the absence of all the benefits of a city apartment.

Therefore, in order to get the appropriate feedback and regular seasonal customers, it is worth spending money on the arrangement of residential premises.

Before starting a business, get the support of local and regional authorities. First, it will help to get a substantial subsidy in the amount of several thousand rubles. Secondly, some of the costs can be borne by the authorities, which in this case contributes to the development of tourism infrastructure and the growth of jobs.

Without government support, you will have to invest a lot of your own funds. But teach that you will not have to count on a large amount of state aid either.

Therefore, prepare a business plan in which the project would provide for a phased development, started with a small investment. But it should have the prospect that over time it will expand, the number of jobs will grow to several dozen or more.

It is very good to come to the authorities with a business plan, stating that I am investing in agriculture or infrastructure development. Investors are treated very favorably, trying to help them as much as possible.

This is not due to some kind of patronage of the authorities. The presence of investors allows you to present reports on the work done in a more favorable color.

Attracting investors, supporting small businesses are a separate item that is paid attention to. And an investor who develops the infrastructure of sparsely populated regions, creates jobs in them, is regarded as very valuable.

The above suggestions are not an exhaustive list for those who are thinking about what kind of business you can do in the countryside. You can come up with many projects, but the most important issue is their implementation.

It will require good organizational skills, flexibility of thinking, the ability to promote your own product or service on the market. The bad news is that not everyone has these qualities necessary for entrepreneurship.

And the good news is that they are all acquired, often changing a person for the better.

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Before starting a business in a rural area from scratch, you need to consider some factors:

Relatively low wages in small towns. In the villages, citizens' incomes cannot be called high either. There is practically no work in the countryside.
Demand structure make up familiar goods and services.
Low start-up costs.
The importance of reputation. A reputation in a small town or village is extremely important. A damaged reputation can kill any business.
Besides, should be aware of the differences between the forms of economic governance. Most often, they choose such a form of economic management as an individual entrepreneur or LLC. It is easier to open an individual entrepreneur; an individual entrepreneur does not require a charter capital But if the SP is declared bankrupt, the SP is liable with all its property.

Important! When registering an individual entrepreneur, a legal entity is not registered. An individual entrepreneur is an individual with the right to conduct business. Therefore, this form of economic management will not work if you decide to trade in alcohol. Individuals cannot obtain a license to conduct such activities.

Opening an LLC is a little more difficult. More documents will need to be collected. In addition, the authorized capital will be required in the amount of at least 10,000. But there are also advantages. In case of bankruptcy of an LLC, the organizers are liable only by the funds that they have invested in the LLC.

You should also know the features of the area in which you decide to start your own business. You need to know what exactly will be in demand. Let's take a look at a few ideas for running your own business.

How to start your business from scratch in a small town? Watch a video that describes the experience of a businessman in a village.

How to start a business from scratch in the countryside?

Score

The store is in high demand among the villagers. If for some reason there is no shop in the village yet, then it's time to open it.

Important! When choosing the assortment of your store it is worth considering the specifics of demand. For many household items, villagers are often forced to go to the nearest regional center. If you offer them household items at a higher price, then there will be sales. If you decide to open a narrow profile store, then you may face a lack of sales. Therefore, consider the needs of the people who live in the area.

We also recall that only organizations can obtain a license to sell alcohol. Therefore, if you decide to open a store, you should consider this fact.

Pharmacy

Villages and villages often lack a pharmacy. Therefore, a business idea in a village from scratch, a pharmacy is a great option. Medicines are in general demand. The pharmacy will be out of competition. It will take about $ 40,000 to open a small pharmacy in a village or village. Pharmacy profitability is only 10%.

Important! While such a business will be profitable, it is not easy to open it. For this license required. The documents that are needed to obtain a license are approved by the decree of the government of the Russian Federation No. 489, you will also need to pay a license fee.

In addition, it is important to take into account that only a pharmacist can manage a pharmacy, and only pharmacists can work there. Accordingly, opening a pharmacy is not easy.

In the village

If there is no shop or pharmacy in the village, this will also be a good option for starting a business. But the choice of business options in villages is somewhat wider than in villages. You can add the following to the business options in the village:

Farm

The procedure for forming an agricultural business idea from scratch is described in the Federal Law of June 11, 2003 N 74-FZ "On the peasant (farm) economy" (as amended by N 420-FZ of December 28, 2010).

Farming is a problematic economic market. Of course, there is government support. But in fact, state support is not provided in the required volume. So, if you decide to grow strawberries for sale, it will be a very troublesome and costly business.

Beekeeping

On the Russian market about 300 thousand tons of honey are provided annually. Note that the Russian production allows you to get much less honey, namely, about 150 thousand tons. This is due to the lack of qualified specialists.

This business will be extremely profitable. After all, up to 7 tons of honey can be collected from an apiary in a season. The average price for honey is about 150 rubles per kilogram. In addition, you can sell honeycombs, bee bread, bee moron.

Important! The apiary also has big risks. Risks associated with weather conditions. Drought or frequent rains negatively affect honey collection. This risk can be minimized by moving the hives to more favorable areas.

Tourism

Yes, even in a village you can run a tourism business if you make good enough advertising. Such a business will help to make the flow of finance to the settlement.

To run such a business requires a good travel program. You can compose it about everything, about everyday life and way of life.

Stable

If you can easily get to a village or village from a large city, such an option as maintaining a stable can be successful. Many townspeople go in for equestrian sports. But, of course, a horse cannot live in an apartment. Therefore, those townspeople who have a horse rent a place in the stable. The stables that are located in the villages are in demand due to the lower rent of the stall than the stables in the city.

Premises for stables can be bought quite inexpensively. Now the stables are often located on the territory of the former state farms. In addition, if you have your own horse, you can teach people equestrian sports and conduct horse rides for city dwellers.

In a small town

In a small town, the specifics of doing business is somewhat different. What are the ideas for a business from scratch in a small town? What kind of business can you start from scratch in a small town? Let's list examples:

Restaurant and other catering options. Considering the specifics of a small town, you should not open an expensive restaurant or a specific cafe. Something simple and inexpensive will do.
Entertainment. Perhaps it will be a cinema or club format. You should navigate and understand what entertainment is still missing here.
Grocery store

Important! In small towns, there are often a lot of grocery stores. These are chain stores within walking distance. If they are in the city, it makes absolutely no sense to open your own grocery store due to the fact that the prices will be higher than those of the retailer, and accordingly, the demand will be very small.

Facilities

Every business has its own costs. Let's consider the main types of costs.

State duty for registration of individual entrepreneurs is 800 rubles.

It is 4000 rubles. In addition, you must have an authorized capital of at least 10,000 rubles.

Printing production is from 300 to 1500 rubles.

The most expensive is the premises. Renting or buying premises will cost quite a lot. It is rather difficult to give specific numbers here. In general terms, in In the Voronezh region, renting premises for a store costs 25-160 thousand rubles a month.

Primary purchase of working capital. Revolving funds are what will be put into circulation. This amount ranges from 50 to 150 thousand, depending on the specifics of the business.

The average cost of beekeeping hives is 3000 rubles. A family of bees is 2000 rubles.

Comparison of business plans

In order to choose the right business plan, you need to make a comparison.

It is necessary to choose from all of them exactly the one that will work exactly where you are going to carry out the business project. It is necessary to take into account all factors, such as the availability of space for business, the availability of demand, the presence of competitors, the experience of running a similar business in this territory, your qualifications and education.

Once you've chosen an idea, you need to take action. First you need to register your business. Next, you should begin to improve the premises or territory for doing business.

Doing business in a small town or village is quite difficult. Moreover, business options are quite limited. But, nevertheless, they are. And such a business helps to ensure the flow of finance to the periphery, which improves its economic situation.

Today, many townspeople leave their apartments in cities and move to live in villages, which in Russia are simply countless. However, the question immediately arises as to what kind of business to open in the village. After all, the issue of earnings is a pressing problem even for those who seek to be closer to nature. In this article, you will find out what kind of business to open in a village from scratch without starting capital.

Is it realistic to make money without initial capital?

If you think about what kind of business to open in the village, associations immediately arise about growing vegetables, livestock or a bee apiary. However, what if there is no start-up capital that would allow you to invest in the business? In fact, there is a way out of any situation. The main thing is to show imagination and not be afraid of difficulties.

Any innovation can be perceived by the villagers not very friendly due to the peculiarities of the mentality. However, if you prove to people the usefulness and effectiveness of your work or services, you can get a very good profit. Starting a small business, you can accumulate quite serious capital to start a big business.

Business features in the village

You need to understand that the mentality of the villagers is fundamentally different from the urban ones. And this is not about any cultural or social differences. After all, the environment itself obliges us to lead a different way of life. In villages, people need to get up early to take care of their farms, travel tens of kilometers to work and work tirelessly to feed their families. That is why when planning a business, you need to consider the needs and pressing problems of people.

You should also prioritize yourself personally. Decide how much time and effort you are willing to spend on running your business. Also, consider your professional skills and experience in various fields. Your own village should bring not only monetary profit, but also moral satisfaction.

So what kind of business to open in the countryside? We will talk about this in more detail.

How to start planning your own business?

Before choosing the direction of the future business, a thorough analysis is required, which will include the following:

The level of wealth, and the total number of local residents.
The remoteness of the settlement from the city and the availability of transport links.
The number of food, household and household stores and their range.

Once you have a general picture of the state of the village and the basic needs of its residents, you can start drawing up an action plan and choosing a direction for work.

What kind of business to open in a village without investments?

It is not always possible to invest a large amount of money in your own business. Therefore, you have to look for any possible ways. But what kind of business to open in the countryside? Ideas can be very different. After all, there are many options for doing business without initial capital.

For example, you can offer people the service of selling dairy products. It is known that many villagers keep goats and cows for milk in their homes. At the same time, people have a problem with selling products, because it can be very costly to travel to the market on their own. And if you have a car or a bus runs regularly through the village, then you can take your goods to the city market every day and sell them with a very large margin. After all, everything natural is valued by city dwellers much higher than store counterparts. The same goes for honey, eggs, meat and other animal products.

A lot of young people live in modern villages, because the country's demography is growing rapidly. At the same time, everyone wants to dress stylishly and fashionably. So why not become an organizer of joint purchases? It has long been known that this lucrative business does not require any investment. In addition, the price of goods from China is quite affordable for people, even with low incomes. And information about your services will quickly spread throughout the village.

What business to open in a village in winter?

In winter, the villagers need hay more than ever. After all, it is required to constantly provide food for horses, cows and rabbits. This is why hay making is a great idea for a tree business. In addition, no investment is required to implement it. After all, you can stock up on hay in any field near the village. And the profit can be divided in half with the person who has a special harvester for forming bales.

In villages remote from cities, there is a big problem with transport links. Buses often refuse to run in winter due to heavy snow. So why not offer people a taxi service if you have a car? It is enough just to post announcements in the village - and soon you will receive the first applications.

They always complain about the lack of entertainment, which is especially true in winter. Therefore, you can become an organizer of discos and holidays. Every village has clubs or houses of culture that can be rented from a local organization. And for a disco, you will only need high-quality equipment, minimal decorations. On New Year's holidays, you can organize a matinee for kids and schoolchildren, which young mothers will be incredibly happy about.

in the village

By far the most demanded business in the village is opening a grocery or hardware store. After all, not all villagers have the opportunity to regularly travel to the city. The same goes for pharmacies, clothing stores, and even dentist services. However, all these ideas will require a lot of investment. Therefore, only businessmen with a considerable start-up capital can afford to be engaged in serious business.

How else can you make money living in the countryside?

In fact, not all people who leave the city are wondering what kind of business to open in the countryside. Reviews of freelancers prove that you can make good money even through the Internet, because now it is available in almost every outback. A specialist does not require any investment to make money on copywriting, web development, design and much more. At the same time, professional skills will not be lost. And working in harmony with nature will be a pleasure.

If you nevertheless decided to move to a village and answered the question of what kind of business to open in the village, be prepared for any outcome of events. But the main thing is not to despair at the very first difficulties and only go forward. After all, even the craziest business idea can become very useful and timely for a hinterland resident.

Farming is traditional for the village. However, in accordance with the demand for domestic tourism and the interest in rural “exoticism”, as well as with the desire of an increasing number of people for a healthy lifestyle, agritourism and Lokavor restaurant business are in demand. Each direction can bring good income if you approach business correctly.

Analysts say that in the Russian provinces today there are many prospects for those who closely follow the changes in the economy and politics. How to build a profitable business in the countryside from scratch in the era of unprecedented sanctions from Russia's former foreign partners and the country's need for import substitution? Let's consider the features of the "historical moment" and some ideas that are being successfully implemented by our compatriots.

Why is it beneficial?

Today more and more foreign investors are investing in the Russian agricultural sector. The essence of this trend was frankly expressed by Thai businessman Dhanin Chearavanont (TOP-81 in the Forbes global rating), who is actively developing agricultural business in a number of regions of our country:

“Russia can feed 3 billion of the population of Asia. There are very good opportunities in Russia, to which Russians are so far inattentive and underestimate. "

What are these possibilities?

The low level of competition allows you to choose almost any niche: from livestock, poultry, beekeeping to your own production for processing farm products and opening a restaurant with a menu of organic products
The high need of the state for import substitution makes it possible to count on long-term loans even for novice farmers who do not have a solid start-up capital
The rise in healthy eating habits increases the demand for healthy, naturally grown vegetables and fruits, as well as organic poultry, quality meat and dairy products
The desire of city dwellers to change their surroundings and find new ways of low-budget relaxation from stress contributes to the development of a new direction in tourism - ecological.

Let's consider how our compatriots implement these opportunities.

Growing organic poultry

In 2015, in the village of Zelentsino, Vladimir Region, a business project "Free Walk" was launched, the author of which was the farmer Dmitry Klimov. He announced crowdfunding on the website of the LavkaLavka farm cooperative and raised 100,000 rubles for a poultry house. Today Klimov sells up to 40% of his products through the shops of this cooperative. The prices correspond to its quality. For example, 1 kg of turkey costs 1,080 rubles, a thigh - 1,490 rubles. per kg, grown-up chicken meat - 675 rubles. per kg.

D. Klimov knows his regular customers literally by sight, as he himself delivers food to them every week at home. He also uses culinary shows in Moscow farm shops for promotion, during which he demonstrates how delicious turkey in oyster sauce is, and talks with gourmets about the merits of Barbarian ducks.

D. Klimov “copied” the model of the project “Free Walking” from the farms of Gascony, where he went for experience. The cost of production can be represented in the form of a diagram (see Fig. 1)

The sales margin is 15-18%; the farmer expects to receive additional income from cooking. For example, together with a partner, he plans to produce foie gras near Moscow (at a cost of 3-4 thousand rubles per kg). For this, 120 goose and chicken eggs and samples of special varieties of corn for poultry feeding have already been purchased in Gascony.

However, business ideas in rural areas are not limited to farming. Here's an example of a different direction.

Village restaurant

120 km from Moscow, in the village of Mitino, there is a unique place - the farm restaurant "Mark and Lev" (opening year - 2014). Its founder, Alexander Goncharov, took as an example the popular Swedish restaurant Faviken, located 600 km from Stockholm and invariably attracting hundreds of lovers of delicious and healthy food.

"Mark and Lev" is a Lokavor-style restaurant, that is, the menu consists of products produced by farms within a radius of 150 km from it. It is small and has 30 seats in the hall and 20 on the veranda. Average bill 1,500 - 1,800 rubles.

The project did not begin to bring profit immediately: it took time to attract attention to it not only of potential visitors, but also of partners - farmers, who at first did not trust the city entrepreneur too much.

Today Goncharov plans to rebuild the village "Farm for Life", open a farmer's market and a hub.

From colleagues from the United States, he "spied" the idea of \u200b\u200bhubs - places for storing farm products. A. Goncharov will provide a similar service to the members of his farm cooperative. This will help manufacturers to provide the necessary stock of products for supply to large retail chains. Thus, a small business in a village from scratch can turn into a large-scale and profitable project.

Agritourism - the exoticism of the Russian countryside

The project "Russian Alexandria" by Ulyanovsk State University student Konstantin Zakharov was recognized as the best in the region in 2012.

The young businessman's attention was drawn to an abandoned village in the Ulyanovsk region with the romantic name Alexandria: beautiful places, a forest, a pond. Using his own funds, he purchased the first three houses, investing 200,000 rubles in their renovation. Another 300,000 rubles. took a bus to deliver lovers of rural exoticism to these protected places. And in total, according to the business plan of K. Zakharov, he needs 5 million rubles to equip the village for agritourism: with this money, you can clear a pond and lay the necessary communications, as well as purchase more houses and make a mini-hotel from a former school. The planned payback period of the project is 2 years at the cost of living in a house with furnishings of the 18-19th century. RUB 3,000 in Week.

From entertainment, vacationers have access to a Russian stove with the possibility of cooking according to old recipes, gardening, fishing, working in an apiary and a bathhouse. Russian Alexandria will be able to receive up to 500 tourists per year.

K. Zakharov plans to make the project year-round and arrange a ski slope with a lift in Alexandria. And if the local authorities do not refuse help, the entrepreneur promises to employ up to 100 people.

Russian organic flour

The women in the family of businessman Pavel Abramov have always preferred organic flour for baking. Italian. Because there was no Russian before. And now it has appeared, thanks to the fact that Pavel decided to start producing it in 2012, having mastered 200 hectares for this purpose in the Aleksinsky district of the Tula region, although in general, crop production in this region is still poorly developed (see Fig. 2)

The farm has introduced an absolute ban on the use of any agricultural chemicals, even the land is cultivated without the help of a plow. Weeds are fought by multiple passes of the field with a cultivator. Flour is produced using stone millstones.

In the fields of P. Abramov, 7 types of cereals grow, of which he produces 19 types of high-quality products. It has already been appreciated not only by organic food consumers, but also by large producers. For example, Danon uses wheat and spelled flour from his company, Black Bread, to make baby food. But this manufacturer has very high requirements for suppliers!

By his activities P. Abramov confirmed the UN conclusion that organic farming increases farmer's income by 2-3 times. Having invested 2 million euros in the project, he set a goal to completely "recapture" them in 7 years.

Recently, investors have paid attention to the case of P. Abramov, and with their help the entrepreneur plans to establish his own production of cereals, pasta and bread.

Hotel in the backwoods

Thinking about what kind of business you can open in the village, pay attention to the already existing enterprises, which for various reasons have ceased to bring profit to their owners or are in decline. This might be your chance!

This is exactly what the Shestakovs from the Arkhangelsk region did when they bought the once popular recreation center "Golubino", which fell into disrepair after the fire in the main building and the ruin of the owners.

In 2015, they re-branded the institution and made a decision to “develop the tourist complex as a unique platform for northern culture” (E. Shestakova) This is how the new “Forest Hotel“ Golubino ”appeared, located near the unique Pinega karst caves and the state reserve.

Here are the steps that the new owners of the holiday center have taken to establish their family business:

The main building was restored and the auxiliary ones were repaired (the investor was the brother of Elena Shestakova)
The proceeds from the first visitors were used to update communications and modernize the restaurant
An audit of the personnel was carried out: those who did not want to meet the standards of hospitality were fired, the rest were trained with the invitation of hotel specialists and psychologists
We introduced a uniform for employees in the Russian style to create a national flavor, for the same purpose, we established cooperation with the local House of Culture for organizing leisure activities for tourists with gatherings around the fire, singing Russian songs, and folk amusements
Since 45% of the hotel guests are from other regions, the company in 2015 became a member of the Arkhangelsk Regional Tourism Association and took part in several tourism forums. So contracts were concluded with major Moscow tour operators

Thanks to these measures, the "Forest Hotel" Golubino "is known far beyond the borders of the Arkhangelsk region and brings a stable income to its owners.

Summary

If desired, in the countryside today, you can develop almost any direction of business. Its payback period cannot be called short, but with properly organized marketing, a well-thought-out business plan and interest in the chosen business, you can get a stable income and enjoy life away from the bustle of cities.

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