Remote course The management and development of a non-profit organization. Who is the fundraiser: a short guide by profession, the desire for innovation and constant changes

With regard to the NGO Fundrazer or, more precisely, the Fondezer (the word comes from the English. Fund - funds, financing and RAISE - Finding, collecting) - a specialist in attracting financial and other support for non-commercial programs and organization projects.

"If we talk lyrically, fundraiser is a servant of two gentlemen," explains Dmitry Daushev, Director of Fundraising and Communications "Children's Villages - SOS Russia". - His task - in order for the organization / project, a sufficient amount of resources appear and that the donor that these resources gives was happy. Fundraser must build his work so that each of the two sides receive what he wants. " In many ways, it is the art of fundraising, an expert is confident.

Fundraising plus / minus PR

Have at least one fundraiser at least one fund - already a great achievement, believes Alexey Lakhov., Specialist in the development of BF "Humanitarian action". This means that the Foundation has a person who is purposefully responsible for the search for funds for the organization.

One of the main conditions for the successful work of the fundraiser is a recognition, the division of the NPO mission, in which it works. "This is an important professional quality fundraiser," says Dmitry Daushev. "In addition, a specialist needs to comply with the presumption of professionalism of colleagues: he must collect funds for projects that the Foundation software experts will be called." If the fundraiser says: Green shovels are needed to plant the forest in the Sahara desert - it means that Fundraser collects money for these green shovels. And it must be adopted as a given, emphasizes Dmitry.

But still, as a result, the activity of the fundraiser is measured precisely money - the number of funds collected, summarizes the expert. And the employee should be ready for the very quality of his work to be evaluated, first of all, according to financial indicators.

I used to work in a major media company and engaged in selling advertising. Then this is all terribly tired of it, there was a sharp desire to work in the field of culture. Thoughts on the creation of a company engaged in the compound of finance and cultural projects were for a long time. And after we met Ksenia Tarakanova, the V Confession Agency appeared - a company specializing in fundraising for projects in the field of modern culture. The first fundraising project was the Ural Industrial Biennale of Contemporary Art.

What is responsible

Fundraser helps to find funding for the implementation of various projects. It is important to understand: there are no benefactors, since all organizations cooperate not free of charge, there are no disinterested patrons. In fact, there are only sponsors - they receive something in return for their support. The sponsor company allocates a certain amount for the implementation of the project, for which certain possibilities receives. For example, Puma at the time supported the New York Minute exhibition in the center of the Garage, for which it was able to present his brand on the site (a special zone was created with ping pong tables, neon signs, cyceres), to hold their own closed event within the exhibition The brand name was printed in all booklets and advertising materials of the exhibition. The company also used partnership status in the formation of the image of his brand.

If we talk about skills, Fundraisar need to negotiate, be diplomatic, able to convince and process large amounts of information. Being a link between cultural institutions and commercial organizations, we must understand the needs of both parties to ensure that everything is as satisfied with the cooperation. Since our agency is engaged in fundraising precisely for cultural projects, we first interact with companies that want to be associated with various cultural initiatives. We weekly appear new customers, which, as a rule, become permanent. We serve at least four projects per month, therefore, we have a five-person fundraising.

Where to study

I graduated from the Higher School of Economics, studied marketing. To some extent, the acquired knowledge helped me, but I can not call it with specialized education. Fundraising programs are in many universities in the same HSE.

Perspectives

While we are the only ones who are engaged in fundraising in this area on an ongoing basis. And in the West of such agencies a lot, a system of cooperation between cultural institutions and fundraisers is debugged, there are generally accepted forms of interaction. We are some degree in pioneers and create a system of interaction between culture and commerce in Moscow.

It seems to me that the prospects for this profession are very large, at least we work on it and develop the industry. We faced the fact that the frames for such work are very difficult to find, so it is easier for us to grow them.

Text: Zlat Onufriev


Expert teacher of applied socio-economic programs of the educational institution "Specialist" at MSTU them. AD Bauman

In the all-Russian classifier of professions of workers, posts of employees and tariff divisions (OKPDTR), the term "Fundraser" is not found. Does this mean that there are no fundraisers in Russia? They are. Moreover, Fundraizers are almost every budget and non-commercial organization. Many of you met with them. It is likely that you yourself are fundraiser, but just do not know about it.

So, what is this profession such - fundraiser and what does this specialist do?

The name of the profession has an English origin and consists of two parts: Fund and Raise. The first part of the word is translated as "Fund", "Cash". The second part of the word is to "raise", "earn", "raise to the degree", "raise".

Taking into account the translation and current practice, fundraisers are called specialists who carry out activities to collect funds and other resources in the interests of third parties for remuneration.

Last circumstance: Attracting funds on a contract basis distinguishes Western fundraisers from Russian. As a rule, employees of our organizations freely carry out fundraising activities within the framework of other official duties. The supervisors are looking for money for the restoration of the school museum, coaches - for a trip of athletes for competitions, art leaders - to make decorations.

Professional fundraising is a phenomenon inherent in developed economic countries. Given that Russia rose to this way, the formation of the Institute of Professional Fundraising is inevitable. Sooner or later, the work of fundraisers in our country will be paid. Our colleagues abroad for their work receive from 5 to 20% of the amount of attracted funds. We will follow the potential capabilities of Western colleagues.

According to the regional media in August 2013, the Joint-Stock Company OAO TATNEFT allocated 170 thousand rubles for the arrangement of specialized corners for disabled in the libraries of the city of Angarsk. It follows from this that librarians participating in the sponsor negotiations could receive remuneration from 8.5 to 34 thousand rubles in addition to wages. I am sure that this money would not be extra for them.

Want your specialists to actively participate in raising funds? Create a fundraising stimulation system of fundraisers! Having a personal interest, fundraisers will independently find sources of financing, show virtuoso abilities in negotiations with donors, sponsors, investors. From this will benefit all the parties and, above all, society. Because fundraising is aimed at solving social problems and tasks.

Do you want fundraisers to attract a lot of money? Organize corporate training of employees in your city or offer them to independently pass individual training. The higher the qualifications of your fundraising professionals, the less your burden of responsibility for their material support.

What salary receives fundraiser

Economic terms, whatever they, are increasingly penetrating into the lexicon of ordinary citizens. We have been known for a long time, why do insurance need and whether it is worth working for Forex. Not so long ago, the new word was distributed - Fundraising.

Fundraising: The value of the term

Fundraser is a person who is engaged in the involvement of material, monetary, information or human resources, which are necessary for a specific enterprise.

Consequently, Fundraising is a process for organizing the involvement of these funds. Not quite clear? Go ahead.

What is the meaning of the word Fundizer? In order to understand the semantics, you need to refer to the English word Fundraising formed from the phrase to Raise Fund, which means "attracting funds".

Who and why do I need a fundraising?

Despite the fact that we live in the 21st century and, it would seem, should be well to imagine the structure of cash flows and ways to redirect them, in the domestic economy, many issues related to the involvement of funds seem to be incomprehensible. How do our enterprises function, whose activities are not related to commercial income?

For the most part, they are not engaged in collecting funds at all, but they are satisfied with what they get. As you understand, many people do not get a priori, and therefore an enterprise either sharply needs help, or there is simply not enough money.

At the same time, turning his eyes to the West or even Europe, we will see that the situation is quite different there. Very often entrepreneurs, without even developing the project, already for its incarnation. This is due to the fact that the state is little involved in financing social spheres. In essence, Fundraser is the same investor, with the difference that funds are involved mainly for non-profit projects, although it may well be used for commercial purposes.

Fundraising sources

Where to take these resources, what is the source of fundraising? These can be private companies or individuals, state enterprises and non-state funds. How is fundamental? Different, depending on who the above-mentioned sources are. And they can be investors, sponsors, donors, patrons or a grant-flowable organization.

Fundraser: Responsibilities and Tasks to attract funds

So, what directly does the fundraiser do? Of course, first of all the collection of funds from the sources mentioned above. Secondly, an important part of the duties of the fundraiser is to build new connections. Any project or organization needs friends who will be able to support, advertise or offer profitable partnership agreements.

In addition, a new project should be publicized, and therefore fundraser is engaged in a kind of advertising of the organization's activities, informs about its goal and strategy.

It should be noted that according to the method of implementing fundraising it is external and internal.

The domestic fundraiser is a person working directly in the organization who is engaged in the search external is carried out with the assistance of special consultants, experts and firms for fundraising.

Fundraising in Russia

In our country, Fundraising appeared at the beginning of the nineties, together with the gradual development of various non-commercial enterprises. Today, this discipline is taught in universities together with the basics of marketing, social management.

It should be noted that we have yet a low share of the population and state-owned enterprises involved in the formation of income for Russian non-commercial organizations. However, the market situation forces to look for new forms and ways to attract financial resources, and therefore the process of fundraising a fundraising, which is approaching the pace to the level of the United States.

Not so long ago, namely in November 2013, the Association of Fundraizers of Russia was formed. The purpose of this union is to promote the development of charity based on fundraising, subject to awareness and support of residents of the country. According to the director of the new unification of Irina Liazhenina, today the most important for members of the organization is to increase the awareness of citizens of the country about such a form of activity as fundraising. The Russians do not know that Fundraser is a specialist in the field of finishing finance, and confuse honest activities with fraud.

The Association offers two types of membership - for individuals and for companies that may be business (structures or NPOs). Services that the Association provides the following:

  • learning activities that are carried out in real time or remotely;
  • informing members of the association;
  • consulting activities on accounting, economic and legal topics;
  • participation of members of the Organization in Social Research.

 

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