Rule-themed presentation. Good presentation: one idea, one slide. Proper planning is the key to a successful presentation

MS PowerPoint: “Presentations. Rules for creating presentations. Animation".

What is a presentation, and what are the presentations

In general, a presentation is a set of slides containing information on a specific topic and accompanied by the necessary comments in oral or printed form.

Modern means of multimedia technologies give the teacher the richest opportunities for the implementation of their professional goals or plans. Presentations can include high quality graphics and video, animation, soundtrack, and all of these objects can be linked with animation effects.

All presentations are divided into two groups: for individual and classroom use. This is a very arbitrary division, because in each of the groups several subgroups can be distinguished. But these two groups have a lot in common, but naturally, there are many significant differences that need to be considered when creating them.

Presentations can be linear (linear navigation), that is, the presentation of information occurs from one slide to another. Linear presentations are widespread, quickly created and play a significant role in the educational process.

The next group of presentations is interactive presentations (branched navigation), in which the plot can be rotated, that is, the transition from one topic to another is possible, and the transitions are controlled by the speaker.

Basic rules for creating a presentation

Before you start creating a presentation, you should clearly understand what needs to be conveyed to the audience, what needs to be told. You need to know who the listeners will be.

There should be nothing superfluous in the presentation. Each slide should represent a logically connected link with the topic of the story and work on the general idea of \u200b\u200bthe presentation.

Slides should not be overloaded with unnecessary details, and animation should be used only to draw students' attention to the main, key points of the slide. Sound and visual effects should not be in the foreground and distract students from the main information.

Stages of creating a presentation:

Stage 1. Getting started: Choosing a theme. When choosing a topic, you must also immediately decide whether the presentation will cover several aspects within one topic, or it will be a presentation for one aspect.

Stage 2. Defining the content and design of the presentation:

1. It is necessary to draw up a plan for a future presentation. It is desirable that the plan is detailed. It is necessary to draw on paper, the structure of your presentation, a schematic representation of the slides and estimate what text, pictures, photographs or other materials will be included in this or that slide. Make a list of drawings, photographs, sound files, videos (if necessary) to be included in the presentation. Define and structure the text of the presentation

2. Determine if your presentation will be accompanied by your comments or if you are planning it for students to review on their own. This will determine the amount of text information on the slides and, as we said above, the font size and type of navigation.

4. Determine a rough design for your slides. It is necessary to think over the color scheme of the slide backgrounds, the format of the titles (it is desirable that all slides have the same format).

Stage 3. How to create a presentation:

1. Entering and editing text. Text slides are created, on each slide only text information is entered. After entering the text, you need to decide on its location on each slide, think over its formatting, that is, determine the size, color of the font, headings and body text. When choosing the color of the text, remember that the text should be "readable", that is, the background of the slides should not "obscure" the text. Do not "take" rare types of fonts, they may not be on other computers, with the help of which the presentation will be shown in other audiences. To determine whether the slides are overloaded with text, you may have to leave part of the text for an oral presentation, and if the presentation is shown without the accompaniment of the speaker, then you need to think over the content of the text so that it does not lose its meaning and is understandable. And do not forget about spelling, nothing spoils the image of you and your work as much as spelling mistakes in the text of the presentation.

2. Graphs, diagrams, tables. If you plan to place graphs and diagrams in your presentation, then think over their location, determine if the labels are readable, and do not overload one slide with several graphs or diagrams, the information will be worse for students to perceive. The same applies to tables, the text in the tables should be clearly visible, for clarity in the tables, you can use a weak (in color) cell filling.

3. Images, drawings, background. The background of the slides is very important, it creates a certain mood for the audience and should match the theme of the presentation. Serious presentations should not be colorful, contain bright “poisonous” colors and change the color scheme from slide to slide. If the presentation consists of several large themes, then each theme may have its own color scheme, but not very different from the general color scheme of the presentation. Don't make the background too colorful, it distracts the audience and makes the text difficult to read. Now let's talk about illustrations. The graphic objects placed in the presentation should be, first of all, optimized, clear and with good resolution. Graphics are not positioned in the middle of the text, it looks bad.

4. The next step in creating a presentation is inserting animation. With the help of animation effects, you can significantly improve the perception of the presentation and draw the audience's attention to the most important points reflected on the slides or in the presentation itself. Before applying animation effects, you should carefully consider the possibilities of interslide and interslide animation and think about how and where to apply it. The need and type of animation should be logically linked to the structure of the report, the viewer should be ready to see objects located on the slide in a certain place, and not run his eyes around the slide. You can use the pointer or mouse pointer to guide viewers to find what you have already started talking about. Take short pauses between plays so that the audience has time to assimilate what you told them, do not jabber, but do not mumble either. The performance should be energetic, but not deafening to the audience, but we are getting ahead of ourselves by talking about the art of speaking and oratory, which we will talk about in detail a little later.

5. Soundtrack. If you decide to insert soundtrack into your presentation, be very careful. Music should not drown out, first of all, the speaker, irritate the ear, have abrupt transitions, as well as lull the audience. The soundtrack should organically fit into the theme of your presentation. If you are not sure about the need or choice of sound for your presentation, it is best not to install sound at all.

6. Finalizing the presentation. Finalizing the presentation consists in repeatedly viewing your presentation, determining the time intervals required for the audience to view each slide and the time for their change. Remember that the slide should be on the screen for so long that the audience can see, remember, understand its content. Meanwhile, the large interval between slide changes reduces the interest in the presentation. When you finalize your presentation, you may need to swap some of the slides to create a more logical structure for your presentation or make other adjustments.

Stage 4. End of presentation: The presentation should end with a final slide, which should contain the main conclusions of the report in a concentrated form.

Running the program

On the Windows taskbar, click the Start button.

Move the mouse pointer over the All Programs command. All programs installed on your computer are listed in the submenu that appears.

And in the proposed list of programs, left-click Microsoft PowerPoint. The program window will open.

Program interface and modes

The Tasks Area is an area containing frequently used commands specific to a specific task. Its location and small size allow you to use these commands without stopping working on the document.

There are three main modes in Microsoft PowerPoint: Normal mode, Slide Sorter mode, and Slide Show. Switching between modes is carried out using the buttons in the lower left corner of the program window.

Normal mode is the main editing mode used for recording and designing a presentation.

In the Slide Sorter view, slides are displayed as thumbnails that can be easily rearranged, thereby changing the order of the slides in the presentation, adding or removing slides. After you finish creating your presentation, you can see the big picture of your presentation in Slide Sorter view.

Slide Show mode allows you to preview your slides as they will appear during the presentation. In this case, the size of the slides corresponds to the size of the screen. While working on your presentation, you can switch to Slide Show mode at any time and see how the slides will look as they are shown.

Ways to create a presentation

When you start creating a presentation, you can start from scratch (blank presentation), use standard templates, or modify the finished presentation. The choice of this or that method depends on the specific situation. If you don't have any ideas other than the topic of your presentation, you can use the Auto Content Wizard. You can apply a slide design template to your finished presentation. If you have already decided on the content and design of the presentation, then it is better to start with a blank presentation.

1. Start Microsoft PowerPoint.

2. On the File menu, click New. The Create Presentation task pane opens on the right side of the screen.

The Create Presentation task pane provides options for creating a new presentation.

· New presentation - slides have a minimum of design without using a background.

· From Design Template — A design template is a professionally designed slide that includes a background image, color scheme, and fonts, to which you only need to add text. In addition to standard program templates, you can use your own.

· From the Auto Content Wizard — Using the Auto Content Wizard, you can quickly create a presentation with standard content and design. The wizard guides you through the step-by-step process of creating a presentation, asking for information from the type of presentation to the title of the title slide. After completing the work, the wizard, based on the specified type and style, will create a finished presentation with standard content that you need to replace with your own.

From an existing presentation - a presentation is created based on an existing presentation with a given design.

Create a new presentation

1. Open Microsoft PowerPoint.

2. In the Create Presentation task pane, click New Presentation.

3. In the Slide Layout task pane that appears, a list of slide layouts is presented.

Slide Layout - The layout of how you place items on a slide such as titles, subheadings, lists, pictures, tables, charts, and more.

The presented layouts are divided into groups:

· Text layouts;

· Content layouts;

· Text and content layouts;

· Other layouts.

When you create a new presentation, the Title Slide text layout is applied by default.

The use of ready-made layouts frees from some routine operations for the design of the slide, in addition, text frames are included in the layout.

Saving a presentation

If this is your first time saving your presentation, you need to give it a name and specify the folder where it will be stored.

2. From the Folder drop-down list, select the drive and then the folder where the presentation file will be stored.

3. Double-click the name of the selected folder with the left mouse button.

4. In the File name text box, type Presentation instead of the suggested name.

Note When you save the file later, you do not need to use the Save As command. All you have to do is click the Save button on the Standard toolbar, or choose Save from the File menu.

Animation

Animation is the addition of a special video or sound effect to text or an object. For example, you can create text list items that fly to the left one word at a time, or add an applause sound when you open a picture.

Animation of text, graphics, diagrams and other objects on slides emphasizes various aspects of the content, controls the flow of presentation and makes the presentation more interesting.

To simplify the use of animation, you can use ready-made animation schemes.

Animation scheme - add ready-made video effects to the text on slides. Each outline usually contains an effect for the title of a slide and an effect for all text or paragraphs of text on a slide.

Animation schemes can be applied to all slides, only to selected ones, as well as to certain elements located on the slide.

Using the Animation Settings task pane, you can choose where and when an element appears on a slide during presentation.

For objects located on a slide, it is possible to create four main types of animation effects:

· Entrance. This effect determines how the object appears on the slide. If no effect is specified, the object appears in the area in which it is located on the slide. If, during the slide show, you need to enter text or an object accompanied by a certain visual effect, then you must select the Enter command in the Animation Settings task pane, and then the desired effect.

· Allocation. An effect that allows you to focus on a specific object already located on a slide. In the Animation Settings task pane, you also first need to select the Selection command, and then the desired effect.

· Output. The effect determines how the object will disappear from the slide. For most objects on the slide, this effect is not needed, but if necessary, you can use one of 52 animation effects. In the Animation Settings task pane, you must first select the Exit command, then the desired effect.

· Movement paths. The most interesting type of object animation, allowing you to create a path along which an object will follow during animation. If the animation path starts outside the slide and ends on the slide, the effect acts as an entry effect. If the path starts on the slide and ends outside of it, the effect will be similar to the exit effect. And, finally, if the route starts and ends outside the slide, then the object will appear from behind the slide, "go" a certain path and disappear beyond it. To create a Motion Path for an object, in the Animation Settings task pane, first select the Motion Path command and then the desired effect.

You can create multiple animation effects for one object. For example, entry effect, highlight effect and exit effect. Also, for all effects, you can adjust the animation speed.

Correct and good presentation: Apple secrets

Good afternoon, readers of my blog. In one of my articles, I already talked about the founder of Apple, in this article we will touch on the topic of creating presentations and consider, using the example of this company, how to create effective presentations. I am sure that many of you have made all kinds of presentations in your life, they were simple, using slides, pictures, graphs and tables, the main purpose of which was to convey certain information to the audience. If you often attend various trainings, seminars, lectures, then you should definitely know that a good speaker always uses slides to make it easier for you to navigate the topic. It would seem that ordinary pictures on which a few words are written, but if you know how to use them correctly, then the presentation can become a formidable weapon for gaining the loyalty of the public.

Today we will talk with you about how to make your presentation as effective as possible, and for this we will analyze the techniques used by Apple. Many may ask the question - "Why Apple? Why are they so good?"... If you saw at least one presentation of a new product of this company, then the question would disappear by itself. When Steve Jobs was still alive, each of his performances became for me a new book, from which you can draw on incredible abilities to hold the audience, focus on yourself, then smoothly translate the listeners' thoughts to the desired product and return attention to yourself again. Each performance, each presentation is a small show that has a clear structure and is made up of many irreplaceable factors.

So, let's take a closer look at what is the secret of a good presentation from Apple.

Not so long ago, the annual world conference WWDC 2013 was held at which Tim Cook, along with other Apple representatives, presented new gadgets. But we will be interested not so much in the technique as in the techniques used during the presentation.

Good presentation: one idea, one slide

One idea - one sline. The very first thing that catches your eye is minimalism. You shouldn't try to fit as many words and ideas as possible on one slide. This rule applies to everything. If you are going to present some statistics to the listeners, then try to contain only one significant number on the page, that which should surprise the listener, attract attention, and be remembered for a long time.

I'm sure most people would have posted a phrase like this on one slide:

“Our conference attracts incredible interest from developers. More than 6 million users have already watched the presentation video. All tickets for today's presentation were sold out in just over a minute (71 seconds). "

It seems to be not a big phrase, everything is clear, everything is clear. But this is where the main mistake lies. Too many statistics and data, something the listener will surely miss. Tim Cook divided this phrase into 3 slides. The first one focused on 6 million views, the second slide highlighted the record sales rate of 71 seconds, and the third one read "Sold Out" in big letters.

Therefore, if you have very important information that requires special attention, then place it on each slide separately.

Highlight statistics

At the very beginning of his speech, Tim Cook made a statement that users have downloaded 50 billion programs through the App Store. The slide could have just written 50 billion, but look what the Apple team is doing.

Instead of words, they write a long number. This will make a greater impression on the audience, the listener sees the whole grandeur of this figure. Please note that the numbers are beautifully designed and made up of App Store app icons. Why is this done? The statistics are dry, but they will be better remembered if they are beautifully designed.

Discard points

Many are accustomed to the fact that the presentation should have everything according to the plan, which divides the slides into paragraphs and subparagraphs. This is a gross mistake, and now I'll tell you why. None of the slides in this Apple presentation contain paragraphs. They are cumbersome, distract attention, make the listener read, and not listen to the speaker's story. Scientists have proven that when we read, the ability to absorb auditory information is reduced to zero. So draw your conclusions now. A minimum of words, a minimum of unnecessary information.

Share the scene

Most speakers feel obligated to deliver the presentation themselves from start to finish. Either the ego plays a role here, or some other factors, but very often this is a sin. Tim Cook, like Steve Jobs in the past, follows his own rules of correct presentation, he occasionally invites other Apple executives to the stage and gives them the opportunity to speak. At the last conference, 5 different speakers came to the stage in two hours of speaking.

A presentation is not a one-actor theater, but a well-structured show with decorations (slides), props (new items that are being presented) and great actors (performing on stage). Every element is very important and all together create the perfect performance.

The 10 minute rule

Even earlier, I noticed that all speeches, speeches, presentations, the purpose of which is to convey important information to the listener, last no more than 10 minutes. The question arises - why? What it is? A rule of thumb for 10 minutes?

That is how it is. His Don Madina, a researcher at the University of Washington. According to this rule, the optimal time for performance should not exceed 10 minutes. Then the listener loses concentration and assimilates the material much worse. Of course, you can perform for longer, but it is not a fact that much of what you say will be correctly assimilated.

All Tim Kuch's speeches last exactly 10 minutes, then there is a short break for a slide show, or he invites another speaker, or uses other methods to divert the user's attention away from himself and concentrate on another object.

Use shocking

Pictured above is Phil Schiller, Apple's vice president. At the conference, he presented a new design for the Mac Pro laptop. Naturally, there were those in the hall who did not like this design and they threw Apple at the loss of the opportunity to create something innovative. What would any of us do? I would try to get out of the situation, talk about all the strengths and sides of the new design, but this is us, and Schiller did differently.

"Damn it, do you want even more innovative?" Phil replied. After his words, the audience burst into applause. Make non-standard decisions, do not follow a template, sometimes show your emotions and the audience will appreciate it.

Twitter will teach you how to speak correctly

Which one of you used Twitter? Yes, I am sure that many. So, you should know that in this social network the maximum message length is 140 characters, and it is in this short sentence that you should accommodate the entire depth of your thought, convey the necessary information to the reader. When building your presentation, be guided by Twitter, speak as you would write there, short, understandable, in fact, no water.

Tim Cook used this method in his iOS7 presentation. He said that iOS7 is the most innovative iOS ever since Apple. A short sentence that fits seamlessly on Twitter. The world media immediately picked up and began to replicate this phrase, nothing even needs to be redone, it fits perfectly into 140 characters.

Therefore, if you want someone from the listeners to tweet your key phrase, then build it within 140 characters.

Practice first

It can take up to 250 hours of work for Apple experts to create a perfect presentation in 20 minutes. This includes selecting a plot, drafting slides, testing information in focus groups, and even practicing speaking on stage. Each time, as the first, a new preparation, a new approach. Do not think that if you have already performed 10 times, you can do something of high quality impromptu. Prepare carefully and think over your every step, every action.

Show respect

If you work in a team and you know that success depended not only on you alone, then convey this information to your listeners. Tim Cook thanks the designers, developers and Apple product steters during each presentation. This gives the audience the impression of team cohesion, shows them that there are no problems in the middle of the company, which means it is reliable and successful.

A good presentation should be publicly available

There is no need to hide anything from users. Not everyone has the opportunity to get to your presentation, so post a recording of your speech on the Internet. Apple does just that, and it has already become part of their marketing policy. Anyone on the official website can view any speech by Apple executives.

Hello.

Why "experienced advice"? I just happened to be in two roles: how to make and present presentations myself, and evaluate them (of course, not in the role of a simple listener :)).

In general, I can tell right away that the majority of people make up a presentation, focusing only on their "like / dislike". Meanwhile, there are still some important "points" that simply cannot be ignored! That's what I wanted to talk about in this article ...

Note:

In many educational institutions, firms (if you make a presentation on work), there are rules for the design of such works. I don’t want to replace them or interpret them differently (just add :)), in any case, the one who will evaluate your work is always right (that is, the buyer, the customer is always right)!
By the way, I already had an article on my blog with a step-by-step presentation creation:. In it, I also partially touched upon the issue of design (I pointed out the main mistakes).

1. Inconsistent colors

In my opinion, this is the worst thing they do in presentations. Judge for yourself, how to read presentation slides if colors merge on them? Yes, of course, on your computer screen - it may not look bad, but on a projector (or just a larger screen) - half of your colors will just blur and be faded.

For example, you shouldn't use:

A black background with white text on it. Not only does the contrast in the room not always allow to clearly convey the background and see the text well, but also the eyes get tired quite quickly when reading such text. By the way, a paradox, many do not tolerate reading information from sites with a black background, but they make such presentations ...;
Don't try to make a rainbow out of your presentation! 2-3-4 colors in the design will be enough, the main thing is to choose the colors successfully!
Successful colors: black (however, provided that you do not fill everything in a row with it. Also keep in mind that black is a little gloomy and does not always fit into the context), burgundy, dark blue (in general, give priority to dark bright colors - they all look great), dark green, brown, purple;
Bad colors: yellow, pink, light blue, gold, etc. In general, everything that relates to light shades - believe me, when you look at your work from a distance of several meters, and if there is still a bright room, your work will be very poorly visible!

Figure: 1. Presentation design options: choice of colors

By the way, in fig. 1 shows 4 different presentation designs (with different color shades). The most successful are options 2 and 3, on 1 - the eyes will get tired quickly, and on 4 - no one can read the text ...

2. Font selection: size, spelling, color

A lot depends on the choice of the font, its size, color (I talked about color at the very beginning, here I will focus more on the font)!

I recommend choosing the most common font, for example: Arial, Tahoma, Verdana (ie sans serifs, different streaks, “pretty” frills ...). The fact is that if the font is chosen too "lurid" - it is inconvenient to read it, some words are invisible, etc. Plus - if your new font does not appear on the computer on which the presentation will be shown - hieroglyphs may appear (how to deal with them, I gave advice here :), or the PC will pick up another font and everything will "go away" for you. Therefore, I recommend choosing popular fonts that everyone has and that are easy to read ( note: Arial, Tahoma, Verdana ).
Choose the optimal font size. For example: 24-54 points for headings, 18-36 points for plain text (again - the numbers are approximate)... The most important thing is not to be too small, it is better to place less information on the slide, but in such a way that it is convenient to read (up to a reasonable limit, of course :));
Italics, underlining, highlighting, etc. - I do not recommend doing this too often. In my opinion, it is worth highlighting some words in the text, headings. It is better to leave the text in regular font.
On all sheets of the presentation, the main text must be made the same - i.e. if you chose Verdana, then use it throughout your presentation. Then it will not turn out that one sheet is readable, and the other - no one can make out (as they say "no comment")…

Figure: 2. An example of different fonts: Monotype Corsiva (1 on the screen) VS Arial (2 on the screen).

In fig. 2 shows a very illustrative example: 1 - font used Monotype corsiva , on 2 - Arial. As you can see, when trying to read the text of the font Monotype corsiva (and even more so for deletion) - discomfort appears, words are more difficult to parse than text on Arial.

3. The diversity of different slides

I don't quite understand why each page of the slide should be decorated in a different design: one in blue, the other in "bloody", the third in dark. Meaning? In my opinion, it is better to choose one optimal design, which is used on all pages of the presentation.

The fact is that before the presentation, as a rule, its display is adjusted in order to choose the best visibility for the audience. If you have a different color scheme, different fonts and design for each slide, then all you will do is customize the display on each slide, instead of the story of your report (well, or, many will not see what is displayed on your slides).

4. Title page and plan - are they needed, why do they

Many, for some reason, do not consider it necessary to sign their work and not do the title slide. In my opinion, this is a mistake, even if it is not explicitly required. Just imagine yourself: if you open this work in a year, you won't even remember the topic of this report (let alone the rest) ...

I'm not claiming to be original, but at least a slide like this (like in Figure 4 below) will do your job much better.

Figure: 4. Title page (example)

I may be wrong (since I haven’t been doing this for a long time :)), but according to GOST (on the title page) the following should be indicated:

organization (for example, educational institution);
title of the presentation;
surname and initials of the author;
surname and initials of the teacher / supervisor;
contact information (website, phone, etc.);
year, city.

The same applies to the presentation plan: if it is not there, then the audience cannot even immediately understand what you will be talking about. It's another matter if there is a summary and you can understand what this work is about in the first minute.

Figure: 5. Presentation outline (example)

In general, on this about the title page and the plan - I finish. They are just needed, and that's it!

5. Is the graphics inserted correctly (pictures, diagrams, tables, etc.)

In general, pictures, diagrams and other graphics can greatly facilitate the explanation of your topic and more clearly present your work. Another thing is that some people abuse it too much ...

In my opinion, everything is simple here, a couple of rules:

do not insert pictures, just for them to be. Each picture should illustrate something, explain and show something to the listener (everything else - you don't have to insert it into your work);
do not use a picture as a background to the text (it is very difficult to choose the color scheme of the text if the picture is heterogeneous, and such text is read worse);
it is highly desirable to provide explanatory text for each illustration: either under it or on the side;
if you are using a graph or chart: label all axes, points, etc. elements on the diagram so that at a glance it is clear where and what is displayed.

Figure: 6. Example: how to correctly insert a description for a picture

6. Sound and video in the presentation

In general, I am some kind of opponent of the soundtrack of the presentation: it is much more interesting to listen to a live person (and not a phonogram). Some people prefer to use background music: on the one hand, this is good (if it is in the subject), on the other hand, if the hall is large, then it is quite difficult to choose the optimal volume: those who are close will listen too loudly, those who are far away will be quiet ...

Nevertheless, in presentations, sometimes, there are such topics where there is no sound at all ... For example, you need to bring the sound when something breaks - you cannot show it with text! The same is true for videos.

Important!

(Note: for those who will be presenting the presentation from outside their computer)

1) Your video and sound files will not always be saved in the body of the presentation (it depends on the program in which you are making the presentation). It may happen that when you open the presentation file on another computer, you will not see either sound or video. Therefore, a tip: copy your video and audio files along with the file of the presentation itself to a USB flash drive (to the cloud :)).

2) I also want to note the importance of codecs. The computer on which you will be presenting your presentation may not have the codecs you need to play your video. I recommend taking with you the same video and audio codecs. By the way, I have a note about them on my blog:.

7. Animation (a few words)

Animation is some interesting transition between slides (fading, shift, appearance, panorama, etc.), or, for example, an interesting representation of a picture: it can wiggle, shake (attract attention in every possible way), etc.

Figure: 7. Animation - a rotating picture (see Fig. 6 for completeness of the "picture").

There is nothing wrong with that, using animation can bring a presentation to life. The only thing: some people use it very often, literally every slide is "saturated" with animation ...

I'm finishing on this. To be continued…

By the way, once again I will give one little advice - never put off the creation of a presentation until the last day. Better to do it in advance!

Presentation is a fairly common type of educational work. With the advent of high technologies in our life, teachers are increasingly trying to give students this task. There is absolutely nothing complicated in it, especially considering the fact that all, without exception, students are fluent in a computer and can deal with a more or less elementary program.

Expecting each student to present an original work is very hopeless, because the program that allows you to make a presentation has certain templates.

Correct presentation design by sample

To the presentation made a good impression, and your answer turned out to be complete and clear, initially it is worth considering a plan. Regardless of what the purpose of your presentation is, the design rules will still be the same.

The presentation should contain:

title page;
introduction;
the main part;
conclusion.

Title page and presentation introduction

On title page the name of the educational institution, course and specialty, your name and the name of the teacher, as well as the title of the topic must be spelled out. Introduction should contain brief information about the work and open the veil of secrecy.

Main part of the presentation

Concerning main body, then you should not place the entire text of the term paper or thesis on the slides. The best way to understand what exactly needs to be placed in the body of the presentation is to present, so that you would be interested to know if this was the first time you heard. After all, people will listen to you, even if they own the subject, but still see you and your coursework for the first time.

Conclusion of the presentation

Conclusion should contain facts from your work. Perhaps even all the conclusions that you have drawn from studying the problem. Therefore, try to arrange it in such a way that the results of the work are understandable and can be perceived by ear, as well as illustrated, if possible, with additional pictures. Take the time to find images that will fully and completely convey the essence of the text that is used on the slide.

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Presentation design rules: don't miss important points

It is always worth remembering that there are several rules that must be strictly followed. These include text font... Be sure to use exactly one font for headings; it should not change on all slides.

The same goes for the general text. The color of the main text must match throughout the entire work. If you still want to highlight some particularly important points, then these can be quotes or any attachments... Remember, too, that you shouldn't get too carried away with bold and italics. Enumeration will dissolve important information in the general flow.

Slide background

If we talk about the background of the slides, it is best to choose the same one throughout the entire report. Do not jump from style to style and change it with each new slide. The most final slide must be gratitude for your attention.

How to make a presentation correctly and without mistakes?

If all the rules for the presentation design that we have described have not helped you so far, then you should not worry. Seek professional help from experts in the design of any presentations and other educational work.

Create a good and clear Power Point presentation and its further presentation to the audience requires certain skills, skills and experience. Despite the fact that many designers say that there are no special rules for creating a presentation, since it is pure creative, we are convinced that the presentation of a company, brand or product is the most important tool for creating an impression and, ultimately, its image in the eyes of the target audience. , and requires a special approach. Since a presentation can also sell, we consider it necessary to talk about the basic rules of its creation.

Fig. 1. A presentation for an industrial company made by our specialists.

Let's clarify that in our article we will talk about creating a multimedia business presentation in PowerPoint, which may contain the following elements: texts, pictures, photographs, video or audio, graphics and diagrams. Although some of the rules outlined in the article are also valid for standard PPT presentations. A distinctive feature of a business presentation is the presence of several main parts: a) introductory information about the essence of the presented product or service, a statement of the essence of the presentation, b) information about the company c) information about the benefits d) the essence of work or a detailed description, test or trial results, conditions applications e) reference lists or reviews f) information on cost, delivery, etc. Of course, this is just one of the possible structure options - each presentation, like any business, is unique, so there cannot be a single template for the structure of a presentation.

PowerPoint multimedia presentation, especially in its modern format, which allows for video posting, animation is a multifunctional marketing tool that can be used in various media depending on the purpose.

Proper planning is the key to a successful presentation

1. Plan. The first rule of creating a successful presentation, which, unfortunately, is often forgotten when they start preparing it, is to determine the target audience, time, place and purpose (the main message that the presentation should convey to the audience) of its demonstration. A small plan will help you with this. Design it so that each slide contains a message that brings the audience closer and closer to the main conclusion that they should make at the end of your presentation. When planning, it is very important to take into account the format of the event or event for which she is preparing, while it is important to know in what medium they will be presented.

What is the company's PowerPoint presentation used for today:

for participation in teneders (as a rule, in this case, they are presented in the form of printed brochures, or on electronic media - ipad or PC)
for participation in special marketing or industry events, for example, exhibitions (as a rule, they are broadcast on plasma screens)
for participation in business events, for example, forums, conferences, round tables (as a rule, they are displayed on a large screen, controlled remotely by the speaker who presents it)
to inform potential consumers (as a rule, in this case, the presentation is intended for placement on the corporate website, in catalogs, on sites for placing presentations, for example, Slideshare)
to inform partners, investors and other interested parties (as a rule, in this case, the presentation from PowerPoint is transformed into PDF format for more convenient use).

One slide, one thought. Presentation structure

You should not try to fit all the information you have on a topic on one slide. It is best if one slide contains one informational message, which will be succinctly, succinctly and systematically and "disclosed" and "illustrated" on this page.

Since the structure of the presentation consists of a set of messages, each slide is an information block. It is desirable that there are not too many of them in the presentation. Let's highlight basic recommendations for creating information blocks:

the size of one information block should be no more than 1/2 of the size of the entire slide, there must be free space on it
it is good when the information block is represented by various types of information, for example, text, graphics, tables, infographics, illustrations, which complement each other
it is important to focus on the main elements, phrases that are key in the block
it is recommended to place information blocks horizontally, if they are connected by some causal relationship, then you can use "spatial", for example, circular, vertical or other schemes
some people think that it is important to place the most important information in the center of the slide, we fundamentally disagree with this statement. It is much more important how the information is highlighted than where it is located. Sometimes a bright, off-center photo or color graphic is more important and gets a lot more attention than the text that explains it.
the logic of each information block should correspond to the presentation plan.

Lack of a clear and understandable structure.One of the biggest problems of presentations, which were highlighted by experts, is the lack of structure of information in the presentation. For more information on other common problems, it is best to flip through the presentation below:

The logic of presenting thoughts.Not losing the thread of the story is a challenge. To do this, the presentation should be logically structured, and the material should help the speaker to present the main ideas, and not confuse him and the audience in numerous details. We recommend using such tools for creating a Mind Map on the Internet to prepare presentations, or simply draw a diagram of a future presentation in the old fashioned way - on paper.

We consider XMIND and BUBBl.US to be the most suitable tools for creating a "map" of the future speech - they will help to make your speech perfect.

Design - 50% of presentation success

Using incongruous colors. This is especially bad when not only the visual perception of the slide suffers, but the “readability” of the text itself becomes difficult or completely lost. This often happens when using different shades of the same color or colors that are close in color, for example, shades of blue and green.

Use of small print.

There is a perception that it is not recommended to use a font less than 14 in Power Point presentations. Does the text not fit on the page? See paragraph 2. And before rushing to correct 11 font by 14 and still trying to place all the information on one slide, you need to analyze, maybe you need to "break" a slide in which there is so much information into two or more? Or delete part of it altogether, and comment on it orally during the presentation. Remember, your presentation should be visible from the farthest aisles.

Fig. 2 Slide from the presentation shown at the Moscow Urban Forum, 2015

No capital letters.

This rule for creating a presentation appeared in connection with the well-known fact: a person perceives words, not individually, but as a whole, and if you break the accepted Format, replacing it with UNUSUAL, then the word written in capital letters will be isolated from the text and perceived by a person with a b aboutmore work than that which will be written in lowercase.

The second factor that speaks against the use of CAPITAL letters in the presentation is that in the world of digitalization, the use of capital letters in the text means "raised tone", "shout", respectively, for those who are closely familiar with interactive communications, is constantly present in social networks , these words will look alarming to say the least.

Fewer words, more graphics and diagrams.

The advantage of a presentation versus an oral message is that a person receives most of the information from it in the form of certain visual elements. Information in this form is easier to perceive and remember. By evoking certain emotions and associations, symbols, signs, pictures and graphics directly affect the human subconscious. In this regard, the quality of the transmission of information and the impact on the audience is significantly increased.

Schemes, graphs, photographs, drawings are designed to supplement text information or convey it in a more visual form, but it is desirable avoid in the presentation of drawings or images that do not carry a semantic load, unless they are part of the styling. The color scheme of diagrams and graphics should not contrast sharply with the overall style of the slide. All illustrations or photos in the Power Point presentation are recommended to be accompanied by explanatory text.

Fig. 3 Example of completed work - presentation of real estate

Infographics. If you want your slides to make a splash, make them inspired by infographics. About, as well as we wrote earlier in our articles.

Variety of colors and fonts. It is perfectly. But not in the presentation. "Multicolor" strongly distracts, leads away from the main idea. And the use of different fonts can lead the audience to the idea that you have never used Power Point before, and now, when you finally got to the whole list of fonts, you decided not to deny yourself anything. As a rule, the presentation uses one (for example, corporate), maximum two fonts.

Incorrect use of photographs.

It is also very important that the photos you add to the slide are not too stretched or cropped poorly. This can cause, at best, mute indignation, spoil the overall impression up to a complete refusal to work. And the last, obligatory rule: photos and pictures must be of good quality (in high resolution). If there are none, then it is better to completely abandon their use.

Design is a matter of taste, but some stylistic rules cannot be neglected either.We, like many modern designers, do not recommend actively using shadows (especially under texts and photographs) and a gradient to fill graphic elements, as well as, if possible, avoid a large number of artistic filters, especially in drawings - reflection, highlighting and other design ones " chips "in non-professional hands can look ridiculous or even spoil the impression of the presentation.

Fig. 4 An example of using photos in a presentation

Texts must be read

No matter how beautiful pictures, graphics and photos are in the presentation, this should not affect the readability of the text. The main rule is that either the text or words must be read, or all unnecessary must be removed. Or delete text.

Grammar.Without paying due attention to the spelling of words, punctuation, the semantics of words in a presentation, you can find yourself in a very unpleasant situation when the audience or one of the recipients will point out to you grammatical or spelling mistakes in the process of studying it. This is perhaps the surest way to ensure that your professional competence is doubted and your company is listed as "unwanted."

Not preparing for presentation is a big mistake

Before using the presentation, you need to think carefully about the "logistics": if you are speaking in public, you need to rewrite the presentation on a flash drive in advance, and also send it by email / upload it to a file hosting service (if it is heavy) in order to duplicate.

Before speaking, be sure to watch the presentation, check if the equipment is working, if the slides are visible, if the texts are read, if the sound is heard. If you are going to mail your presentation, you need to clarify if the size of the slides is within the size limit for sending files by email. For example, the size of uploaded files in OutLook does not exceed 10MB. To avoid incidents of "non-delivery" messages, we recommend: 1. Reduce the file size to be sent by mail (220 px) and convert the presentation to PDF. This will make it easier to open and read.

Fig. 5 Presentation for a construction (engineering) company, made in the communication agency Comagency

PlanB. During public speaking, as at all on-line events, various circumstances often appear, which, at times, can be difficult or even impossible to predict. If you imagine at least a few of them and think in advance on which "backup" plan you can act in case of unforeseen situations, you will feel much more confident during the performance.

Speaker's appearance. A perfect Power Point presentation will not correct a negative public reaction to a person wearing dirty shoes or a wrinkled shirt to show them off.

So, following the simple rules for creating a presentation, you can achieve success in your business and correctly convey your message to the audience! If you want to entrust the creation of your presentation to professionals, call us: +7 495 669 50 61.

You can order in our agency as design or preparation of the finished presentation, elements (e.g. infographic slides) in this case, we will ask you to send a draft filled with primary information, or we can offer you make a ready-made presentation "turnkey"... In the second case, we will not only study in detail your business, competitors and features of messages that should be conveyed in the presentation, offer a logical structure and select convincing content, but also adapt the finished product for use (as a rule, we transfer several formats to our clients - you will receive not just a static presentation, "wired" into a design format, but, in addition to the sources, you will receive a template in PPT (Power Point) format with dynamic elements and inscriptions, which you can easily change yourself if you have such a need) ...

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