How beauty bloggers become popular. How to create your own beauty blog: useful tips. My Instagram in numbers: advertising income, living expenses, subscribers

The time of the printed word, or rather its popularity, is gradually declining, giving way to videos. The number of accounts on YouTube is growing at a tremendous pace. Videos are recorded by everyone - from schoolchildren to pensioners. In the video service you can find a video on any topic, and the database is constantly updated. More and more people are interested in questions about how to become a blogger, where to start.

Who is a video blogger?

This is a person who records videos with his participation. It could be:

recording of some daily show;
report on an interesting experiment;
presentation of current training;
revealing a secret feature that no one knew about;
review of the new gadget.

There are a lot of blogging topics, you can choose any direction you like. Before becoming a blogger on YouTube, you need to know that 3 topics have held leadership for a long time:

games;
humor;
movie.

The first ones either talk about new or upcoming games, or demonstrate gameplay, create gameplays. The latter entertain the audience by posting funny videos or recording them themselves. Still others share new trailers and new movies with subscribers.

Income from YouTube

When it comes to monetizing a blog, you need to take the process more consciously and seriously. You’ll have to come up with a name that will “catch” all visitors, and design the page beautifully.

The main rule that you need to master before becoming a blogger is originality. You cannot copy or “borrow” information from others. The more unique the name, the greater the chances of success.

Next you need to draw a beautiful header for the page. To do this, you can use special programs, for example, Pant or Adobe Photoshop. The picture should be beautiful, bright, high quality and interesting. If your own knowledge is not enough, then it is better to use the services of professionals.

Video recording

When the page is completed, you can move on to the next step - recording video material. There are two options for how this process will occur. If you need to record what is happening on the screen, then you need a special program, for example:

CamtasiaStudio;
UVScreenCamera;
Bandicam;
Fraps.

Before you become a blogger, you need to familiarize yourself with all the options. Some programs are available for free, others will have to be purchased. If you need to shoot something outside the monitor and you will be personally involved, then you need to prepare more thoroughly.

Recording equipment

Anyone who has found the answer to the question of how to become a blogger on YouTube can say that the main things in this matter are lighting, a video camera and a microphone. The light source should not be behind. Its main task is to emphasize the advantages and hide the flaws of the face.

You need to choose a video camera with good resolution so that the image is as clear as possible. Of course, if an extraordinary event happens nearby, then the phone will be suitable as a camera. But if you have the opportunity to prepare, you need to do it, otherwise you will have to forget about how to become a blogger.

Most professionals, successful people who were able to earn a fortune by recording videos, giving recommendations on how to become a successful blogger on YouTube, say unequivocally - a microphone. If you study seriously, you can forget about all the cheap devices. The sound must be of high quality, period.

Do you need to be an actor?

Considering that people on the other side of the screen will be looking at the participant in the video, then yes. How to become a blogger without acting skills? You need to at least adhere to a few fairly simple rules that can literally save you from failure.

No papers, just memorized text.
Improvisation should take place without delays or pauses.
You need to watch your facial expressions, they should be expressive.
Confident voice, otherwise no one will believe or take you seriously.

Learning to act requires time, and as always there is none. Therefore, it is better to avoid making primitive mistakes and follow the recommendations of professionals.

Video editing

It is not advisable to post a video immediately after recording is completed. It needs to be mounted and the missing elements added, perhaps inserted advertising or other materials.

The video cannot end without useful information. At the end you can insert an announcement or answers to questions, or something else. Once a viewer came in, turned it on and finished watching it, it means he liked something. This is the mood that needs to be used.

It is better to use high-quality and professional editing programs to achieve the best results. And the best, in most cases, costs money and you have to spend money.

Do you need to communicate with clients?

Many novice bloggers make the mistake of not communicating with their fans and subscribers in any way. If there are a lot of them, then simple answers to comments under the video are no longer enough. It’s better to create a special page on a social network or create your own website.

This will provide viewers with the necessary level of communication, and it will also be possible to hold competitions and promotions. We must not forget about the growth in popularity, because now social networks are an excellent “engine” for the development of young projects.

Another reason to communicate with an audience is new ideas. Fans will always tell you what they want to see next time, what is worth dwelling on in more detail.

Brand growth

Before becoming a thousand-dollar blogger, almost everyone was faced with the need to create and develop their own brand. Any marketer will confirm that the higher the popularity and recognition, the more the name is promoted, the more expensive the product or service.

Today become a beauty blogger– this is an interesting, useful and promising activity. After all, if buying new cosmetics, an outfit, or even buying bed linen is a reason to write a review article with photographs, then beauty blogging is for you!

To create a blog, first of all, you will need to create your name. Or rather, nickname. It should be original and easy to remember so that everyone can easily find you online. Your nickname should be more than just a name you like. It should reflect, first of all, your competence, and not the desire to please or stand out among others. Your name should not be very long and preferably not consist of several words.

Now for the design of your blog. The decision to become a beauty blogger should come with some idea of what your blog should look like. Firstly, you must understand that the design of a beauty blog should be associated with beauty, with something beautiful and harmonious. Tasteless and flashy design can not only alienate readers, but also make them doubt your overall professionalism. Therefore, the blog design should somehow set visitors up for a pleasant atmosphere and instill in them confidence in your personality. Create a blog design in such a way that it does not distract attention from the most important thing - your materials, and makes reading as comfortable and cozy as possible.

If you want to add musical accompaniment to the main content, then it is best to make it unobtrusive. Let it be the reader's choice. Just add a playlist with your favorite compositions to your blog (but don’t forget that everyone has their own musical preferences) and let readers decide for themselves whether they want to read materials with music or not.

If you want to become a beauty blogger who shares his personal experience in using cosmetics or shares his skills in the field of makeup and style, then you just need to add your amateur photo and video materials to the information content of the blog. If you don’t want to limit yourself to only personal observations in your blog, invite various experts to collaborate: stylists, makeup artists, cosmetologists, beauty editors. This will increase the authority of your blog and, consequently, increase its traffic.

To attract as many visitors as possible to your blog, you can also communicate on forums, comment on articles in the beauty industry, and also show yourself on other similar blogs.

specially for women's magazine Lady Boss

Beauty blogging is an interesting, exciting and profitable activity. Most girls have switched to video blogging, as this is an opportunity not only to tell, but also to show fashion news. So, which beauty bloggers can be called the best of the best, and how to get started with beauty blogging?

10 popular beauty bloggers in Russia - the best of the best

Over time, every woman begins to realize that all the information about fashion, cosmetics, perfumes, and stylish clothes can be obtained not from glossy magazines, but on the Internet. One of the main sources of information on fashion topics has become beauty blogs, which are gaining enormous popularity.

There are a sufficient number of video bloggers known around the world on Russian-language YouTube and on the Internet in general. Which girls became the best of the best and deserve special public attention?

Sonya Esman (Сlassisinternal)

A young girl who moved from Russia to Canada has still not forgotten about her Russian roots, and makes her videos for the Russian-speaking population. The girl is not only a wonderful blogger with almost a million subscribers, but also a sought-after model. Sonya speaks excellent Russian and shoots only high-quality material, which has pleased her subscribers for several years.

Maria Way (MWaytv)

An energetic, smiling, charming girl living in Moscow - this is how you can describe Masha. Almost everyone who has ever visited the YouTube website knows this girl. Masha can easily be called a make-up guru, as she makes excellent video tutorials on make-up, make-up make-ups and make-up transformations. Also on her channel you can find many different blogs, videos on the topic of beauty, self-care, etc.

Anastasia Shpagina (Anastasiya18ful)

This girl captivated everyone with her extraordinary appearance. The blogger, born in Odessa, attracts attention with her unusually large eyes (it was thanks to her doll-like appearance that Anastasia was able to attract a large audience). Anastasia creates wonderful transformations, completely changing the image. You can also find classic makeup tutorials on her channel (for example, how to make your eyes look bigger with makeup).

Elena Krygina

This girl can also be called a makeup guru, since she is a professional makeup artist and for several years now she has been delighting her subscribers (and even followers) with great makeup lessons. And Lena does this with all her inherent sincerity, simplicity and love. Many women start experimenting with their appearance after watching Elena’s videos, so she deserves to be in the top 10 best beauty bloggers in Russia.

Alina Solopova (Alinasolopova1)

One of the youngest, but also the most popular beauty bloggers. Alina is only 16, however, she has already managed to win the love of more than 300,000 subscribers. The openness, positive attitude and beauty of this girl attracts attention and makes you watch her videos one after another. She never ceases to delight her viewers with striking images and a special style.

Elena864 (elena864)

One of the very first who discovered beauty blogging. Now she lives in Norway, although she was born and lived in Kherson (Ukraine). She explains her passion by saying that she started filming due to an excess of free time and a great love for cosmetics. Soon, her unusual hobby turned into a real job, which brings her pleasure to this day.

Liza Onair (lizaonair)

Lisa is 27 years old, currently lives in New York, but films exclusively for Russian YouTube. On the girl’s channel you can find videos with detailed step-by-step makeup instructions, as well as fashionable looks, beautiful selections of clothes, Lisa’s purchases, etc.

Estonianna

A funny and sweet girl named Anna has been delighting her subscribers with unique and high-quality content for 4 years, runs an Instagram page and often posts new videos on YouTube. The girl was born and lives in Estonia, despite this, she films the video exclusively with Russian accompaniment and for a Russian-speaking audience.

VikaKofka (koffkathecat)

A young blogger who maintains a huge number of pages on social networks, has her own blog, produces wonderful videos on YouTube and does not lose the quality of the material. Victoria also collaborates with other famous beauty bloggers and creates joint projects with them.

MissAnsh

A wonderful blogger, mother of a wonderful baby, wife, beauty and just a good girl. Yes, this is exactly how you can describe Anna, a video blogger with a very solid experience. Anna gives girls beauty tips, talks about the secrets of makeup, and also gives recommendations on choosing hairstyles, clothes, etc.

How to become a beauty blogger - recipes for success from famous Russian beauty bloggers.

Almost all girls who have at least once seen videos or articles of beauty bloggers have wondered - isn’t it time for me, too, to occupy my modest niche in this area? So that there is both pleasure and profit.
So, where should you start to become a successful beauty blogger in the future?

Wish

Without the desire to do this, nothing will happen. If the desire is ripe, then you should be aware that it will take quite a lot of time, effort and even money.

Name

In order to start somehow moving forward in the fashion world, you should first come up with a sonorous nickname for yourself in order to publish all posts or videos under the name of the nickname. There is an option to leave your real name, but it should be supplemented with some kind of laconic prefix to make it stand out from the rest.

Own style

Without your own style and ideas, you will become one of thousands of bloggers who cannot get beyond a thousand subscribers due to hackneyed material and lack of creativity. If you can find that spark in yourself that the public is looking for, then success will not be long in coming.

Selecting themes

To begin with, it is better to take basic topics in order to cover a large circle of people who will come and look at the result of your work.

Quiet place to work

Yes, this is exactly what is required for fruitful work. Processing information, thinking through a script for a video or article, editing videos or photos - all this requires time and high concentration, which is impossible to achieve in a noisy environment.

Selecting a camera/camera

This is a very important stage, since the better quality your photo or video material is, the more enjoyable it will be for your readers/viewers to watch your work. You can start small - shoot with an amateur camera (this will be quite enough for a personal start).

Irina Davydova

Reading time: 5 minutes

A A

10 popular beauty bloggers in Russia - the best of the best

Sonya Esman (Сlassisinternal)

Maria Way (MWaytv)

Anastasia Shpagina (Anastasiya18ful)

Elena Krygina

Alina Solopova (Alinasolopova1)

Elena864 (elena864)

Liza Onair (lizaonair)

Estonianna

VikaKofka (koffkathecat)

MissAnsh

How to become a beauty blogger - recipes for success from famous Russian beauty bloggers.

Wish

Without the desire to do this, nothing will happen. If the desire is ripe, then you should be aware that it will take quite a lot of time, effort and even money.

Name

Own style

Selecting themes

To begin with, it is better to take basic topics in order to cover a large circle of people who will come and look at the result of your work.

Quiet place to work

Selecting a camera/camera

The modern world is becoming more and more global, boundaries are blurring. Today, very young guys and girls can earn more with their minds from home, in your city. To earn money, you no longer need to study at a university for many years, because degrees do not guarantee anything. You can either attract an audience to the product of your work, or you can’t.

Today, in order to earn a lot, you need to learn new information faster than others and capture new industries that are just being created. One of the fastest growing industries of modern times is blogging. And no, this is not the half-dead LiveJournal that everyone is already familiar with. Today Instagram and Youtube bloggers are held in high esteem. The most successful corporations, brands and online stores focus their advertising budgets on them. As Sekret Firmy writes, the explosive growth of the online store of cosmetics and perfumes “Pudra” is due precisely to cooperation with young opinion leaders - bloggers and reviewers.

It’s about cosmetics reviews (and how to make money from them) that we’ll talk about today. Reconomica interviewed a girl blogger who, at the age of 18, had already learned to support herself with the help of her blog. You will learn first-hand who Instagram beauty bloggers are and how much they earn, how to promote Instagram for free, and how to start monetizing it.

Hi all! My name is Natalya Dmitrieva, I am 18 years old, I live in the city of Yekaterinburg. I am a beauty blogger.

Who are beauty bloggers? Well, to put it simply, I review cosmetics and perfumes on Instagram.

At the age of 18, I live separately from my parents - I rent an apartment in Yekaterinburg. I study in college, and I also have my own small showroom with clothes. I had a blog on VKontakte, but for me, the best social network is Instagram. It is very easy to use and perfect for a blog. Today I will share with you the story of creating my blog and tell you how to make money on Instagram by posting photos.

What is Instagram - help for those in the tank

Instagram is now very actively used to sell goods and services. This happens because it is very easy - especially by searching hashtags to find the right thing or service.

Where it all started

I am interested in photography, I used to do photo shoots - many people really liked my photos, but then I gave up, now I am interested in the Beauty field, I am taking courses as a makeup artist, I am a little interested in cooking, I also studied and read a lot about promotion on various social networks, I took courses on promotion online .

I learned about beauty blogging, and about bloggers in general - both in the beauty field and others, from YouTube. Around the age of 13, I watched different bloggers, I liked their analysis of parcels, tests of products (goods), test makeup of both cheap and luxury cosmetics, life hacks on how to quickly do makeup or hair. I have been registered on Instagram since 2013, but then I didn’t even think about starting my own personal blog.

At the beginning of 2017, I thought: why not start my own blog? I wanted to write and tell something - I just felt drawn to it!

Trying to find a niche

I started blogging about proper nutrition and how I gain weight, then very few people were interested, but most likely, I did it for myself. Then I filmed various music videos and covers of songs - then the audience began to grow - they found me by geolocation and hashtags.

Soon I gave it up because I didn’t like it, then I started taking unusual photos, like Elena Sheidlina’s - I really liked her photos.

I remember my first thousand subscribers - it was at the beginning of my blog about healthy nutrition - but then the blog’s audience began to actively grow, I no longer tracked the specific dynamics, and therefore I don’t remember at all.

Here's an example: you not only need to take a beautiful photo, but also edit the photo correctly.

My professional goals

Of course, the main goal is to promote your blog much more than it is today. The stages and methods that I have defined for myself:

Writing quality articles on a given topic;
Improve your content;
Advance in the field of makeup and maintaining a positive attitude towards your responsibilities.

To achieve these goals, I will, of course, engage in training and self-education, meet new people in these areas, seek and receive mentorship.

Who are Instagrammers, or from whom did I learn how to make my blog?

How to process a video (photo), or do makeup - I find all this on YouTube in a search engine, it’s very convenient and simple. If you are interested in who to learn how to blog from, I’ll tell you who I learned from and borrowed some techniques from.

I'm doing a review.

Beauty bloggers of care and beauty in Russia - my top 4

I won’t give you the top 10 Instagram bloggers by number of followers. Just because something is popular doesn't mean everyone will like it. Here are the popular beauty bloggers on Instagram in Russian that I follow.

Most of all I like Elena Krygina- her channel has 775,985 subscribers [at the time of the interview]. I learned from her how to do contouring correctly. (a technique from the arsenal of makeup artists - Ed.). She also has a lot of interesting life hacks.

Next, I really like one of the Russian Instagram bloggers Maria Viskunova, there are about 200 thousand subscribers on her YouTube channel, but she has a million of them on Instagram. Her thing is most likely straightforwardness, and she constantly changes her hair color, this girl doesn’t pay attention to anyone and does what she likes, I try to take advice from her and not pay attention to people who talk bad about me activities.

Maria way- there are 3 million subscribers on her channel, I like her for her brightness, all her videos are very bright and interesting.

Elena Sheidina I already mentioned it.

How to promote your Instagram yourself - free and paid methods

Promotion on Instagram occurs in different ways, some of them are free, some will cost you a small amount, but it all pays off quickly. In general, the methods are different, free methods require a lot of effort and time, in the paid segment, of course, you need money, but there is also deception, the best paid promotion in my opinion is advertising from bloggers and built-in advertising on Instagram. But there are some ways to promote your Instagram yourself for free.

A beautiful photo is the key to success!

I will tell you what blog promotion methods work today and will work in 2018.

Ways to promote an Instagram account

There are eight main ways to promote your blog on Instagram:

Giveaway.
Gifts for celebrities and popular bloggers (barter).
Flash mobs and marathons.
Participation in events, partnerships.
Mutual PR.
Advertising.
Mass following and mass liking.
Purchasing offers.

My first audience was my friends and acquaintances, then I tried to attract an audience with the help of SFS and mutual PR, and also participate in various competitions and games. This is not to say that the growth of the audience was large at once - it was little by little. About 200 people gathered per week. Of course, some later unsubscribed, but the content wasn’t very interesting to me then - I was still a newbie.

Giveaway

There are many pages like this on Instagram now. The idea is that you promise users a chance to receive a gift for reposting your photo, tagging you in a photo, or inviting friends to participate.
Thus, there is a chance to get into your target audience - a chain will form: they will see a photo about the competition, will participate - and so on. This is guaranteed to bring new subscribers to your blog. The more subscribers, the more effective the strategy is with each new draw, and the cost of attracting each next subscriber is lower. Gifts are inexpensive, quickly pay for themselves, and are often provided by advertisers.

Gifts for celebrities and popular bloggers (barter)

A large number of people follow celebrities and popular bloggers. This means that if a celebrity writes about someone, a lot of people will immediately know about this person. You need to agree with the blogger to send a gift and immediately agree that the Instagram (or Youtube) star will leave a review about you with a link.

Flash mobs and marathons

As a rule, to participate in a marathon or flash mob, you need to put a special tag under the photo and mention the person who started it all. Thus, the one who launched the marathon receives a large number of mentions from different users.

Participation in events, partnerships

When you act as a sponsor in the drawing: provide information support, provide premises or your products - your Instagram account is mentioned as a partner. The more partners you have, the more often you are mentioned.

Mutual PR

Here you agree with one specific account (blogger): you talk about him, he talks about you. If you design your post correctly and beautifully, the advertisement can be completely invisible.

Paid advertising

Advertising can be purchased in public pages, from popular bloggers and from stars. To agree on an advertising post, you can contact the public administrator directly, or you can use special advertising exchanges.

Massfollowing and massliking

Mass following is a mass subscription to other users. This way you attract attention. Seeing a new subscriber, the user will most likely visit your account and, quite possibly, subscribe in return - out of interest or politeness. Of course, they usually sign up if your account is interesting.

Mass following is considered a cheating method. Instagram blocks mass liking and does not encourage such methods, especially if a person does not do it with his hands, but uses special software.

I’ve seen a lot of people who automatically promote Instagram and their prices are very high. They find a target audience and mass follow them, then they themselves unfollow everyone. I think that if you find your target audience, you can advance, I have many friends who are promoting their accounts, but they say that this will not happen soon, cheating subscribers with bots kills your account: statistics drop, the account does not reach the top of the feed and is shown only among these bots. This way you can’t promote your account, it’s just a numerical show off.

Purchasing offers

In the context of Instagram, offers are people who subscribe to your account for money. These are useless subscribers because they will not buy anything from you, like or comment. But they can “give weight” to your account.

These subscribers are sold on exchanges for (approximately) a ruble apiece. It must be said that 90% of these subscribers are bots and fakes; from one, or even a thousand, your account will not gain anything in terms of significance.

The method is expensive, stupid, useless and potentially threatens your account with blogging. I strongly advise against doing this. In 2018 this no longer works.

How to make money on Instagram

Many people do not understand whether it is possible to make money on Instagram. As much as possible! There are several ways to monetize your account.

Text is also important for success. Be sure to think about what message your photo conveys!

How to monetize an insta blog

Earnings on Instagram can be different. It could be:

Selling your services.
Selling other people's goods and services.
Selling your goods.
Earning money from selling advertising.
Promoting accounts for money.

How much effort does it take to make money on Instagram?

Don’t think that it’s enough to post a couple of photos a day on your Instagram account, taken on the way to and from work, and the money will flow like a river. Subscribers need to be creative and interesting, otherwise there will be no audience growth and earnings.

It takes a lot of time to blog: basically, I spend 5 hours every day. Time is spent looking for something new, coming up with topics, I also try to answer everyone’s messages, if I shoot video reviews, then time is occupied by editing photos.

My Instagram in numbers: advertising income, living expenses, subscribers

Now I have 51 thousand subscribers, of which more than 30,000 are active. Moreover, 70% of my subscribers are, of course, girls and women, the largest number of subscribers are aged from 16 to 26 years, they are all very different, both in professions and and income level and place of residence.

Advertising revenue for the last month was about 15,000 rubles. Views of posts by 100,000 people or more, each active subscriber costs the advertiser about 45 kopecks to 1 ruble. Basically, for Instagram bloggers from 50 to 100 thousand subscribers, advertising costs about 10,000 rubles, if the blogger is top and popular, then many times more.

Working with advertisers

Advertisers are mainly people over 24 years old, located in Russia, most of all women, who want to promote their services and products. They are always looking for new customers through a blogger (opinion leader). Advertisers interact with bloggers by buying advertising or providing their goods or services through barter. I find stores and sites with goods (or services) in which I am interested, talk about myself and offer barter cooperation; for paid advertising, they find me themselves and write to me.

Many people think that bloggers are corrupt, since the review script is strictly set by the customer and must be aggressively sold. Actually this is not true.

Advertisers do not provide strict conditions or scenarios, the only thing I had was cooperation with Lady collection - they took my passport data, and I signed an agreement, within what time everything would be posted, for me it was a little tough, but that didn’t happen anymore.

An example of clickbait. We love to know the details.

Personally, advertising for me today costs 700 rubles in history, in profile - 1000 rubles for 24 hours. Prices change with the growth of the audience; I cooperate more by barter, since this is much more interesting to me than cluttering my page with advertising, because top bloggers receive 100 times more.

Based on the results of cooperation, advertisers usually do not write you any reviews, but thank you for your beautiful photos and videos. But many people who are interested in their product write to me and ask where and how they can buy it. I collaborate with advertisers and brands that many people know about, and my opinion about them is interesting to those who follow me.

If you decide to start a blog, become a famous person and make money from it. My advice for beginners

In general, there is nothing complicated here, everyone can try. Here are step-by-step instructions:

The first step is to find your zest and choose a topic that interests you.
Come up with an interesting and memorable nickname and start a blog.
Regularly post high-quality photos. Pay attention to the ease of reading the text and finding the desired topic (hashtags).
Before you start promoting, you need to fill your blog with texts and information about you: who you are and what you do.
You should always try to communicate with your audience and hold various competitions.
Constantly learn processing, writing text and promotion.
You must love your blog, your topic, and be ready to be surprised and surprised every day.
To promote a blog, create sweepstakes, negotiate mutual or paid advertising with bloggers, meet less popular bloggers - communicate and learn new things, many do not refuse help!
There are a lot of areas for making money, in addition to a blog: selling goods and services, creating competitions and finding partners.

What separates a commercially successful account from one that no one wants to follow? In my opinion, weak accounts will report back with their uninteresting and bad photos and text. Many people are attracted not by the content, but by the personality of the person - who he is. They may not read you, but simply follow your life and photos. But of course, the blog should have variety and brightness!

Never start blogging with the thought “if you get tired of it, you can always quit.” You are not ready. A blogger must look forward. As stupid as it may seem, I’m now thinking about what I’ll do when I’m 60. Will my blog be of interest to readers of that age? Will they continue to consider my reviews in the same way?

There are actually a lot of beauty bloggers. If you like this field, why not become competitors?! The most important thing is to move forward and be confident in your abilities. Good luck to everyone, and don't forget to follow my Instagram toshka.sh !

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