What are the best items to buy in winter? What to sell in winter? The most in demand

At first glance, it seems that trading is the most popular type of business and a source of great profits even for beginners. And experts confirm this opinion. However, when opening a store or other enterprise engaged in trade, first you need to figure out which products are currently in the greatest demand among consumers in order to choose a profitable market niche and reduce risks at the initial stage of the company's operation.

5 ways to find out which product is in demand the most

There are several tried and true ways to research the demand for goods. It is best to combine several of these methods so that the analysis of market demand is comprehensive and in-depth.

Yandex Wordstat.

Wordstat.yandex.ru is the easiest and most accessible way for everyone to study the demand for goods, and it's also free. Searching for keywords related to your product will show monthly search statistics. Most people nowadays shop for things they are interested in via the Internet, and search engine statistics are a fairly reliable indicator of how much a particular product is in demand in the market.

On the one hand, the lack of requests for your product is not the most optimistic sign. However, even a large number of requests - from 1000 - also cannot be a guarantee of high demand for this product, so it would be advisable to conduct other studies.

Google Trends.

Another tool for studying the demand for a particular product is Google Trends, or Google Trends. If you already have a business idea to sell a product, you can use this service to view keyword search statistics for the last five years.

Contextual advertising.

The first two tools allow you to evaluate the frequency of searching for your product on the Internet, and contextual advertising makes it possible to study exactly the demand for it. Do users like your online store, are people willing to spend their money on it, are they satisfied with the terms and price?

Before launching a business project (whether opening a store or writing a book), you can get an idea of its profitability by making a landing page with all the basic information and a Buy button and creating a campaign in Google AdWords or Yandex.Direct. These contextual advertising services work in a similar way, and they can be used to assess the prospects for demand for a product. By compiling ads by keywords or other parameters and paying for their display (the minimum campaign budget starts from 300 rubles), you can understand how many people are really interested in purchasing your product.

Analysis of competitors.
When studying the demand for similar products in competitors' stores, pay attention to the following points:

Pre-orders.

Pre-orders are a perfectly acceptable method of estimating the demand that a product will enjoy even before its first batch is produced. Create a website dedicated to the future product and attract users to it. Make a note that this product is not yet in stock, but it should be available soon, and indicate the approximate date. By the number of pre-orders, one can judge how much it will be in demand and whether there is any point in its release, the cost of equipment, production and delivery.

Even if there are not enough pre-orders and you find your business idea unpromising, you can simply refund people for the goods.

In addition to studying demand, pre-orders allow the entrepreneur to solve some more problems:

Get additional funds that can be invested in the production of goods or in the purchase of equipment and inventory.

Understand on what scale you need to produce goods so that they are in demand and not stale (which means you can estimate the amount of inventory, warehouse size, etc. that will be needed by the time goods are shipped and orders are accepted).

What products are in demand in 2017

If you are starting a business related to the sale of goods, first of all find out what products are in demand in 2017. It is best to specialize in an already familiar assortment, so as not to learn the features of products from scratch.

So, what goods are now in the greatest demand in Russia? Sociological market research tells us that food is first and foremost. For example, such a popular product as mayonnaise, used by most people to season ready-made meals or as an ingredient in them. It will be present in the baskets of many buyers, and the further, the more.

Statistics on non-food products recorded a jump in demand for household appliances and electronics at the end of last year. That is, by now, each Russian family has several computers and approximately two or three televisions. This means that this year it makes no sense to expect that these goods will be in such high demand - the need for them is close to saturation.

Buyers' demand for construction equipment, materials and machinery is also declining. A similar situation is observed in the car market.

The situation with industrial equipment is somewhat more complicated. The profits of many enterprises have declined, and their management is now actively saving money, which means they are less likely to spend them on the purchase of new equipment. However, in times of economic recession, crisis production begins to actively develop, new plants and factories open, which need high-quality equipment for the production of products.

A single-digit increase in demand is expected in the used equipment trade segment. The services of companies specializing in the repair, diagnostics and maintenance of various equipment will also be in great demand. Car services and dealers of inexpensive quality parts can also count on high demand, since many citizens cannot afford to buy a new car, and the old one needs to be repaired and replaced frequently.

As for automotive products, strong demand is expected in 2017 for the essentials - oil, antifreeze, etc.; more expensive and not so necessary products - car cosmetics, accessories - will be in extremely low demand, gathering dust on the shelves of warehouses and shops.

That is, according to analysts, in 2017 in Russia food products, alcoholic beverages, clothing and footwear (both for adults and children) of the low-price segment will be in the greatest demand. Consumers also prefer cheaper services. Leisure spending continues to be a serious expense for citizens, and tourism services will continue to be in demand as usual.

However, goods such as jewelry and gold, which can not be called cheap, as well as expensive services, can also be at the peak of demand, oddly enough. For wealthy citizens, the economic crisis, the fall of the ruble and other related problems are of little significance and have almost no effect on their consumer habits. In addition, more and more people, especially the wealthy, are seeking to move their assets abroad or at least keep savings in foreign currency.

But the mid-price segment is the first to be hit by the crisis, and this trend will continue in 2017. The target audience for which it is designed is changing its habits and switching to more budgetary goods and services, and companies selling products at average prices continue to lose clients.

Therefore, summarizing the above, we note that in 2017 two areas of trade are most promising: the supply of cheap goods that are always in demand (as a rule, these are products from China), and the luxury segment that serves the needs of rich people. Keep in mind that the low-price segment of trade is characterized by high competition, so the quality of the goods that you are going to sell must be at least at an average level so that buyers are interested in them.

What product is in demand in Russia

The most popular products are divided into several main groups.

Food

People will always need food, and times of crisis are no exception. The most they can do to save on food is to reconsider their habitual diet. Therefore, experts unanimously predict a high demand for food products in Russia this year.

Moreover, the main demand will fall on goods, including foodstuffs, which are becoming more expensive or may soon become more expensive: the population stocks up on them for the future, which provides large revenues to sellers (and some businessmen use this pattern, deliberately creating a stir around their goods).

clothing

Clothing, like food, is also a basic human need. True, the crisis has significantly changed the preferences of buyers: many of those who dressed in luxury stores and boutiques have now switched to more budget options for purchasing clothes, shoes and accessories.

Experienced businessmen, constantly monitoring which groups of goods are in special demand at one time or another, quickly change the assortment of their stores, adding seasonal items there and always having cheaper and more popular models on sale. Sales are another method of whipping up consumer demand.

Little-known and new brands specializing in the production of inexpensive, but high-quality clothing are gaining more and more popularity. Second-hand clothing stores, stock centers and discounters also continue to be in demand.

Hygiene accessories

In the FMCG segment, the following products related to hygiene products are currently most in demand: toothbrushes and pastes, deodorants and antiperspirants, shampoos and hair balms, shower gels, decorative and body care cosmetics, detergents and washing powders, etc. e. Consumers increasingly prefer cheaper products, and these are either products of little-known brands, or ranges of inexpensive cosmetics, or 2-in-1 solutions (for example, shampoo and balm, all-in-one face and body cream). It is advisable to include them in the assortment of the outlet, since these funds are in high and stable demand, and try to optimize the cost of purchasing goods, looking for suppliers with more favorable conditions.

Household products

Due to the crisis, Russians have significantly reduced spending on entertainment, preferring cooking in their own kitchens to visiting a restaurant or bar. This hit the catering and home delivery companies.

But there are also people who are simply passionate about cooking, love to cook and will always do it, despite any economic upheavals. They make up about 19% of the total population. They support the demand for ingredients and semi-finished products necessary for cooking haute cuisine, and the first factor - the outflow of consumers from cafes and restaurants - has only increased this demand.

This trend is noticeable, for example, in the bakery trade: over the past year, the consumption of ready-made baked goods has fallen markedly, while the sales of home-baking ingredients have increased by 15%. There is every reason to believe that these goods will continue to be in demand.

Medications

Medicines are a special group of goods, the demand for them has its own patterns. These are essential goods, and their sales volumes remain approximately at the same level, regardless of currency fluctuations and other economic factors. There is no seasonality in this market segment either, because medicines are always urgently needed.

In order for a drug sales business to be successful, one must analyze the existing market structure and find out exactly which drugs are in demand and in what quantities are consumed, and then develop a unique business idea. If your pharmacy is noticeably different from competing enterprises and has a narrow specialization (for example, an economy class pharmacy or selling only Russian drugs), this attracts customers for whom the constant choice between a huge number of similar offers is stressful and problematic.

farm products

Sociologists noted a sharp decrease in the number of buyers of chain supermarkets in 2016. This can be explained by the fact that people prefer markets to shops where the same goods are cheaper, are not inferior in quality to store ones, and besides, you can be sure of their naturalness. After the number of foreign meat products, fruits and vegetables decreased in Russia due to sanctions, this market niche began to be filled by locally produced farm products, which turned out to be of higher quality than similar mass-produced goods. So farm food products are in increasing demand among buyers.

Cigarettes and alcoholic products

During a crisis, the demand for some goods falls, others are replaced by cheaper analogues, the financial reserves of citizens are reduced, and the quality of life of the population as a whole is slowly falling. However, there are goods, the dynamics of demand for which does not fit into the general laws and often even contradicts them. These include alcoholic beverages and tobacco products.

It would seem that people save on everything, even toilet paper, but at the same time, during the crisis, there is an increased demand for alcohol - both for home consumption and in bars and other drinking establishments. It is much more likely that the customer will choose a cheaper liquor instead of the expensive cognac to which he is accustomed, than he will stop drinking altogether. The same is true with cigarettes.

Expensive high-quality alcohol becomes the prerogative of rich people. However, alcoholic products of the middle and low price segment are also in demand, and even more than before the crisis, which allows us to put these drinks on a par with such popular product groups as food, clothing and medicine.

Handmade

The manufacture of handicrafts, or handmade, is rapidly gaining popularity among Russian consumers and is in ever-increasing demand. This is especially true for products such as:

Pictures, especially in an abstract style (containing spots of obscure shapes, splashes, dots, play of colors and geometric shapes, but without an explicit plot). They are used as interior decorations and are bought for both private apartments and corporate offices.

Clothing, accessories and interior textiles, crocheted or knitted - unusual socks, hats, scarves, sweaters, napkins, bedspreads, etc.

Toys for children made from natural materials - wood, felt, cotton and woolen fabrics, etc.

Bags, bracelets and other women's accessories made of leather and suede. The main thing for such products is the original design, accuracy of execution and high-quality materials and accessories.

Ceramics handmade. Pottery can be not only a hobby, but also a profitable private business, if you make really unusual and high-quality things - dishes and containers for small items, jewelry, figurines and other souvenirs.

Exclusive jewelry. It is in demand even during a crisis. Many craftsmen are engaged in the manufacture of such things, so it is extremely important to correctly choose a market niche and make your products memorable.

Author's clothing. Consumers, tired of the monotony of clothes in stores, are increasingly turning to the services of seamstresses or purchasing original designer items from fashion designers. In addition to creativity, the quality of work and the materials used are very important for such products.

You can draw ideas for needlework from fashion trends, as well as from national folklore and traditional arts and crafts. Products in the handmade style not only exist in a single copy, but also carry a piece of the soul of the master. This explains the high demand for them.

Anti-stress products

Stress is a constant companion of residents of large cities. Not surprisingly, products designed to relieve stress and relaxation are in high demand among the Russian population. The range of anti-stress products and services is very large and constantly growing, because people are constantly inventing new ways to relieve stress. Anti-stress toys and souvenirs, special cafes with a special atmosphere, aromatic oils and various types of cosmetics that help get rid of stress and relieve nervous tension are among the most promising business ideas.

Tourist vouchers

In addition to anti-stress services, tourism is in high demand in our country. The competition in the tourism business is huge, and the services of tour operators, although they are in stable demand, do not exceed the supply.

Tourism services can act as goods, since they can be traded anywhere, they are not tied to the place of production.

The crisis has spawned a trend to abandon expensive trips to famous overseas resorts in favor of domestic tourism. A tourism business focused on this direction can become very profitable if it is properly organized.

What product from China is in demand today

Trade in Chinese goods is one of the most promising and profitable business lines. There are a number of reasons for this:

goods from China are in demand among the population of Russia and are increasingly conquering the European and American markets;

the cost of such products is record low;

at the same time, any markups can be set - at the request of the seller and depending on the time spent by him;

a business related to the trade in Chinese goods is easy to set up, all sales and logistics schemes have already been repeatedly tested and tested by other entrepreneurs, and subsequently this business can be devoted to only a few hours a day in order to receive a stable income;

the range of such goods is simply huge;

The quality of Chinese-made goods has improved significantly over the past few years.

There is now a trend towards the development and implementation of methods and tools that serve other technologies. The following products are in high demand:

1. Portable batteries.

These small devices turned out to be exactly what owners of mobile phones and tablets badly needed. Therefore, portable batteries, or energy banks, are now at the peak of popularity and are simply in high demand.

2. Monopods.

A telescopic cane with a phone holder, or a selfie stick, became a bestseller after a well-organized advertising campaign.

3. Fake brands.

The Chinese industry is famous for its ability to copy the goods of other manufacturers (primarily large famous brands, whose products are always in demand among buyers and can be sold at high prices). It should be noted that as such industries develop, the quality of their products is getting better and is almost as good as the original.

What brands of clothing do most of us wear every day? Nike, Adidas, Versace, Calvin Klein, Lacoste? If you look closely, these clothes with logos of famous brands - women's, children's, men's, sports, business and casual - are mainly of Chinese origin. At least half of the country's population has such things in their wardrobe and actively wears them, rejoicing at a bargain.

Buying original items from leading brands is not cheap, and fashion changes so rapidly that you have to buy something new all the time. Therefore, Chinese versions of clothes, shoes, bags, watches and other accessories are in great demand, and few people care about the authenticity of the brand.

4. trinkets.

These are products that evoke vivid emotions, but do not have any practical application. Such funny toys as robotic fish, Furby soft animals, jumping fluffies, talking hamsters, rabbit key chains are in demand not only among children, but also among adults, because these products look cute and funny, give positive and joy.

5. E-Sigs.

This is a new smoking device that instantly became fashionable and is now in great demand among young people. Advertising provides an expansion of this demand, turning an electronic cigarette into a stylish accessory and a familiar attribute of a modern person. This trend has every chance of becoming a long-term one, since electronic vapor devices for smoking are much less harmful to human health than regular nicotine cigarettes and cigarettes, and for those who quit smoking, this is a real find.

6. Valgus Pro.

Sellers of this simple device make huge profits, because the bumps on the foot called "valgus deformity" cause discomfort to a huge number of people, and the Chinese offer a convenient and inexpensive solution to this painful problem.

7. Curling irons.

The peak of consumer demand for professional curling irons falls on the pre-holiday days on the eve of February 14 and March 8, but they are also purchased very willingly during the rest of the year. This device is a wonderful gift for women of all ages, as it allows you to quickly and independently, without the help of a hairdresser, make yourself a stylish perm and styling.

8. Instantaneous water heater.

This invention is far from new, but due to the low price and convenience of the design, it is very much in demand, especially in summer, during the period of massive hot water outages. The greatest demand is for flow heaters fixed directly on the tap.

9. Means for ensuring safety.

These include stun guns (in the form of lipstick or flashlight) and folding knives disguised as a credit card or belt (Grizzly, Card Sharp).

10. Accordion hose.

Such hoses fold perfectly and are very compact when not in use, and under the pressure of water they stretch in length. It is much more convenient to store them than traditional garden hoses, so during the “summer season” accordion hoses are in stable demand in online stores (however, some of them are bought during the off-season).

11. Multifunctional devices.

12. Chinese tea.

Unlike black tea, which is planted in many parts of the world, varieties such as oolong and some varieties of green tea grow and are collected only in China. These varieties are in great demand among connoisseurs, so organizing their sale in the format of an online store is a very promising business idea.

13. Disposable goods.

This includes many household Chinese FMCG products, which are extremely low cost, but online stores resell them for much more. This suits buyers quite well, since they simply have no idea about the real price of such goods. For example, these are slippers, textiles and bed linen (sheets, towels), cotton pads, napkins and hygiene products, dishes (mostly plastic), etc.

14. Power tool.

Such brands in this area as Makita, Bosh, deWalt are in demand and well-deserved popularity among the male half of the Russian population. The products of many of them - electric planers, cordless screwdrivers and even gang saws and electric generators - are copied by Chinese manufacturers with very good results, and their cost is two to three times lower than that of the original products of any of these brands.

15. Cheap transport.

This category includes vehicles such as bicycles, ATVs and motorcycles. Formally, many popular brands of bicycles - Navigator, Stels, STARK - are Russian, but in fact in Russia they are only assembled from ready-made components supplied from Chinese factories. By the way, in addition to manufacturing parts, assemblies, fasteners and spare parts for "iron horses", China also has its own national brands that produce bicycles and mopeds of good quality - after all, these vehicles are in great demand among the Chinese themselves.

To find out what goods are in demand in 2017, the rating of growing foreign trade commodity markets "TOP-200 best goods for import and export" prepared by experts will help you information and analytical company "VVS". Our company is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal agencies. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B business services.

commercial vehicles and special equipment;

glass industry;

chemical and petrochemical industry;

Construction Materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, wrong, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is correct? It can be checked! And we will give you such an opportunity.

The main competitive advantages of our company are:

Accuracy of data provision. The pre-selection of foreign trade deliveries, which are analyzed in the report, clearly matches the subject of the customer's request. Nothing extra and nothing missed. As a result, at the output we get accurate calculations of market indicators and market shares of participants.

Preparation of reports on a turnkey basis and the convenience of working with them. Information is quickly perceived, as tables and graphs are simple and understandable. Aggregated data on market participants are summarized in the ratings of participants, market shares are calculated. As a result, the time for studying information is reduced and it is possible to immediately proceed to making decisions that are “on the surface”.

The customer has the opportunity to receive some of the data for free in the form of a preliminary express assessment of the market niche. This helps to navigate the situation and decide whether to study deeper.

We not only talk about the customer's market niche, but also suggest the closest niches. We give you the opportunity to find a solution in time - not to focus on your product, but to discover profitable new niches.

Professional consultation with our industry managers at all stages of the transaction. We are the creators of this niche of export-import analysis based on customs statistics, our almost 20 years of experience is the key to effective cooperation.

Runet marketers claim that the volume of goods purchased via the Internet is increasing significantly every year. The work of existing online stores and other trading platforms has intensified. More and more users are joining the opportunity to earn money by organization of new stores.

Where did you buy the best-selling products online in 2019?
How to find out which products sell best online
conclusions

And this is quite natural, because over the past decade, Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there. Many are too busy to go shopping - it is easier for them to buy something on the Internet, especially since it can often be done in a couple of clicks, without getting up and without letting go of a cup of coffee. In addition, an online purchase will be delivered to any convenient place - often for free. So is it worth wasting time on tedious shopping if you can buy everything you need on the Internet? For sellers, online trading of goods is also beneficial, because in this way they significantly save on rent. That is why the number of online stores is constantly increasing.

Where did you buy the best-selling products online in 2019?

Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.

Significantly less often online purchases are made by:

on the online auctions;
through various web bulletin boards (for example - Avito);
on other resources, the specialization of which is the sale of products or the provision of various services.

How to find out which products sell best online

In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of e-commerce are growing faster than others.

If you want to know how much a particular group of goods is in demand, you can check this using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the network.

For example, for the query “Clothes Online”, the service shows that more than 20 million people a month search for online stores, of which more than 1.3 million search specifically for online clothing stores.

But 25 thousand people are looking for air tickets online every month, and another 12 thousand want to buy cheap air tickets.

Only 11 thousand people are looking for laptops on the Internet, but given the fact that Yandex Wordstat issues more than 400 thousand user requests for the query “buy a laptop”, many of them will probably use the services of online stores

Another service that helps determine the demand for a product or category of products is called Google Trends. If you enter a position of interest in the search bar, it will show graphs of the popularity of this query through Google searches, as well as other statistics.

True, this service does not show the exact number of search queries on the topic, but only determines the popularity of the query on a scale from 0 to 100

You can specify the request for your country and select the time period for analysis

You can also check popularity by region or city here.

Google Trends also allows you to compare the popularity of two different queries.

With the help of Yandex Wordstat and Google Trends, you can determine which e-commerce niche is the most popular in your area and, possibly, open your own profitable online business. Remember that the volume of online shopping is constantly growing, so even small shop may well bring its owner a decent profit.

10th place - large household appliances

In 2019, large household appliances were bought less actively online, despite the lower prices offered here. As before, people are accustomed to making large purchases in ordinary specialized markets. The main reason is the high cost of the purchase and its size. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the goods before buying for the absence of defects and the completeness of the product. In addition, in the supermarket you can consult with competent staff, ask questions about the operation of the goods.

9th place - tickets

Slightly more often than large household appliances, Internet users in 2019 bought tickets for various events and trips:

concerts and shows;
sports events;
cinema and theater;
railway, auto and air tickets.

Such ways of buying have helped many save time on travel and queuing. This method is quite convenient and practical.

On the 8th place - cards for payment for services

Top selling cards:

replenishment of accounts for mobile communications, cable and satellite TV, Internet providers;
payment for software;
to pay for entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services lies in the ability to make payments from home, sometimes without paying a commission.

7th place - clothes

The demand for buying clothes has grown, you can find any samples, types, sizes of a wide variety of models on the net. But still, for many it is still difficult to buy a thing over the Internet exactly in size and without trying it on. Many do not dare to buy, because they doubt that it will fit.

However, this problem is solvable. Most online stores do not require prepayment - if you do not like the item, you can not take it and not pay. In addition, the buyer has the opportunity to see product reviews left by other customers.

6th place - PO

Software is easier to buy than clothes, it does not need to be measured, it fits everyone. Typically, the purchase of licensed software is made by commercial organizations, government agencies, users who are worried about the safety of their information.

The most popular were:

Windows operating system;
license for anti-virus software;
application packages for Microsoft Office, etc.

5th place - product group for children

This product is more versatile, so buying it online is much easier. The choice of such goods is huge, the prices are reasonable. Children's products are structured, which greatly facilitates their purchase.

4th place - cosmetics and perfumes

The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail, and the choice is wider. Facilitates online shopping by reading product reviews and professional reviews.

Perfumes are bought less often and mostly from trusted brands, as it is difficult to buy a new fragrance without using your sense of smell.

Download the free checklist 18 Ideas to Sell on Bulletin Boards Right Now

Top three sales

Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, most importantly, warranty obligations.

Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, if some models or components for them may be missing in real electronics supermarkets, then everything is always available on the Internet and delivery is fast.

Top seller and the owner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

drones and quadrocopters;
LED lightening;
goods for hobbies;
spare parts and accessories for cars;
green tea.

Although they are not included in the TOP, practice shows that you can make good money selling such goods online.

conclusions

What makes a product the most bought online?

Price - most often they buy products whose cost does not exceed $600.
Universal qualities of the product - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).

Home appliances will be better bought, as they are suitable for both men and women. Basically, this product does not depend on the age of buyers, their build and other characteristics that make a person interested in buying any product.

What makes a product the most bought online?

First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize business with China?».

In addition, the universal qualities of the product matter, when everyone can buy the same product, regardless of gender, age and place of residence. This category of products includes laptops, mobile devices, TVs, etc.

Often, various fashion trends make their own adjustments to the statistics of online sales. For example, spinners and gyroscooters are now in fashion among the younger generation; sometimes certain types of toys or other goods for children come into fashion. If you “catch the trend” in time, you can also earn money on this. But do not forget that fashion is changeable, so the assortment of your online store should include not only fashionable novelties, but also goods that are in stable demand among the population.

According to marketing research, women buy online more than men, but this ratio may vary in different product categories. For example, electronics are more often purchased by men, while clothes and cosmetics are more often purchased by women. In addition, the beautiful half of humanity is more prone to impulsive purchases and reacts more strongly to attractive packaging and enticing slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.

As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online stores, as well as other ways to make money on the Internet, you are here: 50 ways to make money online

The buyer of an online store is a fairly advanced user of the network, ready to experiment and master new technologies. The most active buyers of online stores are people from 16 to 44 years old, they are the main target audience. When selling goods via the Internet, it is necessary to take into account not only the needs of this target group, but also to understand which products are most in demand on the Internet.

Most Popular Items

Mobile phones and accessories to them. They are in great demand, users willingly buy phones of various brands, as well as cases, screen protectors, chargers and other accessories. At the same time, this type of goods is light in weight, convenient for shipment and delivery.

Computers and components. They are in stable and constant demand, especially laptops. Delivery of this category of goods also does not cause problems.

Books. This type of goods is one of the most sold, the demand for it is stable and does not fall much, even despite the appearance of electronic books.

Small household appliances. Products in this category will be in demand as long as people use toasters, kettles, hair dryers, blenders and other appliances.

Cosmetics, clothing and footwear. The main buyers of this category of goods are women. Accordingly, the demand for such products is high.

Large home appliances. People willingly purchase household appliances, because usually an online store, in addition to a detailed description and product characteristics, offers home delivery of purchases.

Tickets. Buying tickets to the theater, concerts, cinema, as well as air and via the Internet has the main advantage - there is no need to go anywhere and stand in lines at the stations, which ensures a high demand for this service.

Toys and children's goods. Products in this category are always in demand, both in ordinary and in stores.

Home and household goods. This category of products is also popular.

Online shopping provides users with an alternative to the standard shopping experience. This type of trade has a number of undoubted advantages for both sellers and buyers. The advantages for entrepreneurs are that there are no costs for renting retail, exhibition and warehouse premises, as well as no costs for wages for employees. At the same time, the online store is not tied to a specific place and can carry out its activities not only within one city or region, but also throughout the country or beyond its borders. For the buyer, the benefit is that there is no need to waste time going to the store. The desired product is literally a couple of clicks away, while most online stores have home delivery, which is also very convenient, especially when buying bulky goods.

What are the best small business products to sell?

Today, many people are thinking about starting their own business. Working in an organization and getting just a fixed salary is not so profitable. It is much more interesting to open your own small company, hire employees and start making a profit. But is it really that simple? And what needs to be done in order for the business to flourish and bring more and more income every season.

The first step in creating your business is to define the scope of your business.

Conventionally, they can be divided into the sale of goods and the provision of services. Each type has its own advantages and disadvantages. Let us dwell in more detail on the sale of goods.

First you need to determine the product that the company will trade. In addition, you will need to rent a room, possibly make repairs there, purchase the necessary equipment, hire staff, develop a competent advertising policy, and register a legal entity. All these steps can take several months.

However, it is the definition of the scope of activity that can play a decisive role in the development of the company.

Products that are always in demand

Such goods include those that consumers will use regardless of the economic situation in the country and the income level of a single family.

These include food, clothes, shoes, household appliances, cosmetics, household chemicals.

Most often, grocery stores open in residential complexes, on the ground floors of houses. In such stores, it is most profitable to sell goods that are in demand for every day. It can be not only bakery and dairy products. The assortment should include semi-finished products, soft drinks, groceries, sausages, confectionery.

If the location of the store allows, you can organize the sale of alcohol and tobacco products (there are a number of restrictions). In addition, here you can allocate a separate area for consumer goods.

In order for such a store to develop successfully, it should be opened away from large shopping centers and hypermarkets. In this way, it will be possible to create a unique niche for customers living in nearby houses.

When opening a clothing store, you should first of all decide on the segment of customers - for which segment the clothes will be sold. Economy stores or stores for the middle class are in great demand. Opening a boutique of exclusive clothes should be done very carefully.

An interesting option is a store that sells goods for the holidays. It can be balloons, garlands, ribbons, postcards, figurines. As a rule, the peak of sales in such stores falls on pre-holiday dates and during weddings.

Children's toys are no less interesting option. Few parents will refuse to regularly visit stores and buy goods for children. In the children's store, you can organize not only the sale of toys, but also add strollers, cribs, walkers, diapers, dishes and clothes to the assortment.

Something new and different

Undoubtedly, selling products that are always in demand is practically a win-win option when starting a business. However, if you want to try selling something new and interesting, you can organize a business selling innovative products. Such stores can be created not only in special premises, but also to organize sales via the Internet.

A product will become innovative when new equipment, new raw materials are used for its production, the product will have new properties. In addition, the product will go to a new market.

The emergence of new business areas is directly related to the development of new technologies.

One of the most successful examples of such products can be devices with information about sites that have become popular recently. A code is placed on the item, by which any user of a mobile device using a webcam can get to the desired site. These can be electronic pages of manufacturers, pages on social networks, websites of companies providing services to the public. Such links can be placed on clothing, printing, and accessories for mobile devices.

In Asian restaurants, a “smart” menu has recently appeared. This is an interactive screen where you can find a description of any dish you like. And while waiting for his order, the client can use the entertainment service contained on the device. Such devices may become popular in our country in the next few years.

Not always innovative devices require a large amount of costs. Innovative can be called a familiar thing that will perform new functions.

For example, a bench on wheels will be a great accessory for any country house or cottage. Its difference from an ordinary bench is the ability to move to any part of the site with the help of special wheels. Even a child can handle it.

Recently, a lot of sites have appeared on the Internet where manufacturers offer various anti-stress toys. Such a product is in great demand, because it can be an excellent gift for the holiday or a souvenir.

What are the best commodities to start trading when opening your business?

Undoubtedly, every aspiring entrepreneur asked himself this question. Unfortunately, there can be no single answer here.

First of all, the geographical position of the region is of great importance. A product that sells well in cold cities is unlikely to take root in the southern part of the country.

Secondly, the peculiarity of a particular city should be taken into account. In large cities, expensive services are in demand, which cannot be said about towns and villages.

Thirdly, you should carefully study the market. If it is full of any product, then it will be possible to win a reliable position there only with a well-conducted advertising policy and a good customer base.

By the way, "word of mouth" in many cases can significantly increase sales, and hence profits. At the same time, if there is not a single organization offering such services in the region, it should be analyzed whether it will become in demand.

For example, a fencing accessories store is likely to close in the first few months if it operates in a small provincial town.

Communication with people working in related industries can be invaluable help when planning to open a company.

An online company can be an excellent alternative to a regular store. The advantages are obvious - there is no need to rent a room, you can significantly reduce the cost of hiring and remunerating staff, in addition, website advertising is built in a slightly different way than a stationary outlet.

Another advantage- this store has no territorial binding. If there is an established transport system, it will be possible to sell goods outside the region. At the same time, not all categories of the population can use the services of online stores. To date, some of the country's residents do not yet have free access to the global network, which means they will not be able to make purchases.

Another type of business is the provision of services. This could be a car repair shop, a photography company, or a party organizer. It all depends on the skills and abilities of the entrepreneur. If he does something well, the hobby can always be turned into a source of funds. With good quality, such a master will quickly become in demand.

Where to find business supplies

After determining the scope of activity and opening a store, suppliers should be found. Ideally, this should be several companies so that the difficult situation of one of them does not affect the activities of the new company. In addition, when conducting certain types of business, you should choose suppliers from different countries.

Contacts of manufacturers can be found on specialized sites. Several times a year, thematic exhibitions are organized, where you can conclude an agreement on favorable terms for both parties.

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?

To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Table 1. "Portraits" of buyers

Buyer Type	signs	Behavior
"Optimizer"	Men over 45 living in major cities	Refusal from expensive brands (21%), switching to cheaper ones (31%)
"Rationalist"	High income people	Make a shopping list (29%) and always follow it
"bargain hunter"	Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people)	Purchase goods mainly through promotions (19%)
"Thrifty"	Residents of small settlements, low-income people	They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Figure 1).

*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)

According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.

Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.

What do buyers want?

Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).

Food: pilaf via the Internet

Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.

At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.

The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”

According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).

Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).

Good vision for the price

Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see Table 2).

Table 2. What is profitable to trade on the Internet?

		What to look out for
	high demand (seasonal holidays, birthdays, memorable dates, etc.) you can sell goods of your own production with a markup of up to 300%	high competition, including with large Internet sites and retail gift shops seasonality (high season - from May to August, peak - before the holidays)
	the ability to order the delivery of the most popular items - feed and filler, which usually have a large volume, so it is inconvenient to pick them up from the supermarket a good solution for those who do not have a pet store near their home	goods with a long shelf life, therefore they are ordered with a significant interval: you will have to actively promote in a crisis, many people switch to animal offal feeding
Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques)	enthusiastic people are a grateful audience: they will always find funds for their hobby it is unprofitable to keep an offline store on this topic, since the product is not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)	many people hesitate to buy collectibles online because of the risk of fakes goods are not cheap, so the demand for them in a crisis will be limited
Goods for recreation and tourism	more and more people are oriented towards active and country rest attractive delivery of bulky and bulky goods to the apartment	it is difficult to find suppliers (China does not suit everyone) a lot of imports - currency risks seasonal demand many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.

It might be useful to read: