Opening hostel. Apartment building: how much the hostel in the province brings. What repairs and equipment are needed

A lot of people are wondering how to open a hostel in an apartment legally, but not everyone knows the answer to it. All because they did not study the information. To know the answer for sure, you just need to carefully read this article.

Hostel Disadvantages

Before you open a hostel in an apartment lawfully or not, you need to know all the disadvantages of this business.

The first thing I want to note is the presence of strangers in the same room. Not all hostels can rent a room. Usually tourists are provided with a bed in a large room. Not everyone will be comfortable with strangers in the same room.

Also, before opening a hostel in an apartment legally, you need to take care of a place to store valuables. For guests very a big problem - where to leave valuables, because there are many strangers in the room.

In addition, the shared bathroom also frightens visitors to some extent.

Firstly, it is impossible to visit him, because there is always someone there.
Secondly, even with very good cleaning, this is unhygienic.

The hostels do not offer additional services, because this is a place where you can spend cheap nights, and not a five-star hotel. And this upsets many visitors.

There is a minus from the business side as well - it’s rather difficult for a hostel to choose a room. After all, special requirements are imposed on him.

The downside is that marketing alliances are very poorly developed in our country, although this practice is widespread in Europe. This is just an agreement between the host and the host, for example, with a café owner who works nearby to provide guests with free or discounted breakfasts.

Another point that you should think about before opening a hostel in an apartment legally is the compliance of the room with European standards. Of course, in our country there are no such standards, but such compliance, although it will cost a lot, will quickly pay off for the grateful guests.

Most entrepreneurs, after having opened a hostel in an apartment legally, decide that it is better to work without the help of intermediaries. At first, of course, yes, but over time this can lead to a narrowing of the target audience and a small occupancy of the hotel.

Hostel Benefits

With the shortcomings, everything is clear, but what are the advantages of this business? What you need to know before opening a hostel in an apartment?

The main reason hostels are popular is the inexpensive cost of living.

You can rent not only a room, but also a bed. This is a great solution for single travelers.

Main the target audience - this is youth. This means that they will be interested in communicating and meeting new people. So, they will not be embarrassed by life in the manner of a hostel.

Most often, hostels are located near the center, which attracts tourists even more.

What do you need to open

Of course, every novice businessman thinks about how to open a hostel in an apartment. You need to start by understanding the purpose of the hostel. It belongs to the tourism sector, and therefore for its opening does not need a lot of documents.

First of all, you need to visit the tax office and register as individual entrepreneur or as a society with limited liability. After registration, you need to open a bank account, to which all transfers will be made.

It turns out that before you open the hostel from scratch in the apartment, you do not need to run through all kinds of instances and collect documents. Nevertheless, there are several prerequisites.

A minimum of five square meters of living space should be provided for each person in the hostel.
One sink should be installed for six people.
The toilet is designed for twelve people.
One shower can use no more than fourteen people.

All the same applies to issues of how to open a hostel from scratch in an apartment. But there are some nuances:

it is forbidden to use basements and basements for the hostel;
the room must comply with fire safety standards;
hostel owners must keep a record of foreigners.

That is, to open a business, you need to get more permission from the fire department and SES.

How to draw up documents

If registration fails to be done in tax, then you can turn to online services for help. Specialists will help to collect a package of papers required for registration, it saves a lot of time.

When the organization is already formed, the question arises of supporting the business. You can also contact accounting services with this. They will help to collect documents, save time and money. They are interested in customers, so there are practically no errors.

How to choose a room

Before you think about how to open a hostel in your apartment legally, you need to analyze the territory. Naturally, it is best to open a hotel of such a plan in the center. Especially if it is not the capital. The dimensions of the room are selected based on the number of beds. So, you cannot make less than ten beds in a hotel. An ordinary residential apartment is perfect if the footage is respected. If we assume that the price per square meter will be around fifteen thousand, then a three-room apartment for ten beds is quite enough.

How to open a hostel in your apartment is more or less clear. But how to do the same in a separate room? This is also a good option. In this case, the possibilities increase, for example, you can rent several floors. The price per square meter is about the same as for the apartment, but you can find a room where they ask from ten thousand. Redevelopment with the repair will rise to eight thousand per square meter.

Against the background of all these calculations, the construction of a separate building, which will cost no more than six million, no longer seems such a crazy undertaking.

It is important that opening a hotel in non-residential premises complicates everything. For such a business, the registration of an LLC, the presence of partners and an additional package of documents are required.

The algorithm for opening a hostel in

apartment

Everything is not so complicated, you just need to follow a certain order. How to open a legal hostel in an apartment in Russia?

Before renting an apartment for a hostel or using your own, you need to conduct a series of studies. For example, to find out what kind of people live around, their social status, the traffic interchange of the area, the location of the house itself, the presence of shops and other necessary institutions around it.

To correctly assess the competitiveness of the future hostel, you need to find nearby similar institutions.

Much in the hotel industry depends on neighbors. So that in the future the precinct does not go to the businessman often because of the huge number of complaints, you need to find a common language with the neighbors.

It would be nice to write a business plan: "How to open a hostel in an apartment." If it is correctly drawn up, then the payback will take no more than six months.

When a place is chosen, begin to engage in arrangement. The first thing to do if the business is done in your own apartment is that it is withdrawn from the housing stock. If this is not done, then each guest will be required to sign a contract of employment. According to the rules of arrangement for hostels, single rooms do not exist. For this reason, a redevelopment is necessary. In connection with such problems, you need to think ten times whether it is possible to open a hostel in an apartment and whether it is necessary.

Redevelopment Nuances

As a rule, in such hotels it is customary to have a certain number of double rooms, and the remaining rooms are occupied by bunk beds. Repair should be middle class, therefore it is easier to purchase the necessary furniture and materials from a domestic manufacturer. With such a repair, you can meet six hundred thousand. The rooms do not need to do some unthinkable decor, there will be quite enough clean and bright rooms. But the beds need to be chosen very high quality, because for many tourists a healthy sleep is important.

The distance between the latter should not be less than seventy-five centimeters. The color scheme is preferably bright, because mostly young people will live there. This once again suggests that before you open a hostel in an apartment for illegal immigrants or foreign tourists, you need to think very carefully about the design.

Staff recruitment

It is an individual approach that distinguishes a small hostel from a huge hotel. Quality service can make a hotel very popular or make it close soon. Therefore, you need to carefully select staff.

In order for the hostel to function normally enough:

hotel manager;
admin
pairs of maids;
cooks;
assistant cook.

It has long been known that it is the administrator who judges a hotel or hostel. Therefore, the question of what it takes to open a hostel in an apartment and it brings income, you can answer - a good administrator. Indeed, the more pleasant and helpful the person at the reception, the more good reviews remain about the hostel. An important role is also played by his ability to speak english language. Ideally, the administrator is required to have a spoken language.

How to advertise

Nowadays, most people seek refuge on the World Wide Web. This means that advertising on the Internet should be the main focus.

Work great social networks such as Facebook, Twitter, VKontakte, Odnoklassniki. Recently, Instagram has gained immense popularity and attendance.
Word of mouth continues to work. If a person liked the service, then he will recommend the hostel to all friends and acquaintances.
Contextual or banner advertising (when a photograph is added to the text) also show good results. The cost of such a service is rather big, but it will bring good results. So, marketing of this kind will cost up to sixty thousand.
Good old business cards also show good results. They need to be laid out in places of mass congestion (cafes, bars, train stations, educational institutions). This also includes ads in free newspapers. This is not a very expensive advertisement, because a text ad in it can be published for two thousand, and a modular advertisement in the region of five thousand.
For travel agencies and corporate clients, special discount programs can be developed. But do not forget about sports clubs, schools or other institutions that are often on the road.

Only constant work can make a business successful. You can’t first find out how to open a hostel in an apartment in Moscow or a provincial city, and then just sit there and wait for the profit to go into your own hands. Only constant updating of services, improving the quality of service and new advertising can ensure prosperity.

Secrets of a profitable business

The main function of the hostel around the world was considered to provide overnight. But over time, everything changes. Now the hostel needs at least a minimum package of services. Tourists need Internet access, as well as toilet accessories and cosmetics, for which they are willing to pay.

In addition, you can put in the common areas a hairdryer, coffee maker, microwave, refrigerator and other equipment.

Regarding nutrition, you can solve the issue in different ways. One of them is to provide the guest with the right to cook their own meals. The second option is to have a cook on staff, which means you need to make a menu. The third option may be an agreement with the owner of the nearest cafe to supply food or a discount for guests. It is important not to stand still and constantly develop and bring diversity.

Some nuances

Today the tourism business is very popular both in our country and in the world. This means that the competition even among hostels is huge. Therefore, the services provided must correspond to a given level. A modern tourist is accustomed to comfort, for this reason he is unlikely to return to a hostel that does not match walking with one star. And it is not the consumer who is to blame, but the entrepreneur. Due to the competition, it was businessmen who increased the level of comfort for the same money. This trend has led to the fact that a lot of money is now needed to open a hostel.

A modest interior and a list of services will be in demand only if there is no competition.

Among other things, it is very important to build the correct algorithm for registering guests. Everything should happen on time and according to all the rules.

Concerning household appliances, here, too, has its own nuances. For example, it is better to refuse ordinary teapots. It will be much more convenient to use thermopots. They are much larger and boiling water is always at hand.

You can also try creating a hostel site. Firstly, it sets up tourists to trust. Secondly, where if not on your own site you can place full information about your business.

Summing up, we can say that it’s not enough to figure out how to organize a hostel in an apartment. It is important to learn how to properly lead and develop it. Because time passes very quickly, and the level of development of mini-hotels is high. And consumer demand is constantly growing. But it’s very interesting to create something from scratch and bring it to some grandiose level. It is possible that one hostel will lead to a whole network of prestigious hotels around the world. To do this, you only need to work hard and not give up.

But not everything depends on the leader. Many points are related to the hotel staff. It should consist of professionals who not only do their job well, but also love it. It is a person who plunges into the matter with his head that will be able to make it better not because of the fact that the chief requires it, but by personal desire. No less important is the collective mood. The key to success is a friendly team that can solve all the problems inside. Only when people are ready to help each other and listen, the matter will argue. If the team is squabble, then they will simply drown the business with their squabbles. Therefore, the leader should be as responsible as possible in the choice of employees. After all, he does not take his servants, but chooses a family for himself, on which the success of his brainchild depends.

In the past few years, hostels have become very popular in our country. This is due to several factors. Firstly, not everyone can afford expensive hotels, secondly, young people, namely they are the backbone of hostel customers who are not picky about the conditions of rest, and thirdly, good hostels, if they are correctly designed, are not inferior in comfort to many hotels, but significantly benefit in price.

In this article we will talk about how to open a hostel, what aspects to pay attention to first of all, what documents to collect so that the activity is legal, how to advertise your business, and where to get the first customers. We will also try to draw up a hostel business plan, taking into account all the features and subtleties of the modern real estate market.

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Documents required to open a hostel

Your goal is a serious and solid institution, with development prospects not only in your city, but also in the region, and in the long term and throughout the country. It is clear that you need to officially register your business. To do this, you need the following documents:

Certificate of registration of the enterprise. If for starters you plan to open one hostel, then individual entrepreneurship is perfect. In the future, when the network grows, you can think about registration legal entity.
Be sure to register with the authorities tax office, and get a certificate of payment of taxes. Many experienced businessmen advise starting with a single tax, because this will save on deductions to the state treasury and reduce the difficulties with reporting on your activities.
Next, you need to get the conclusion of the fire inspection that your room meets all the norms and standards, is safe for visitors and maintenance personnel. This is a very important point, because you are responsible for the lives of people who will stay with you. No need for negligence. Complete all fire service requirements, and more.
Conclusion of SES. Your room, in which the hostel will be located, must meet the requirements of the sanitary-epidemiological service.
The lease of the premises, or the documents that confirm the ownership of the real estate.
An agreement with a company engaged in the export of solid household waste.

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The list of documents is not exhaustive, because our legislation is in a state of eternal reformation and “improvement”. Therefore, at the time of opening the hostel, we recommend that you familiarize yourself with the current legislative framework, find out what changes have been made to the laws governing the opening and operation of hostels. We don’t think that in the coming years something will radically change, but God saves the safe. It is better to play it safe than to have problems with regulatory authorities and various government services.

What should be in a modern hostel

As we already said, a hostel is not a place where two Tajiks live on one square meter. We can say that this is an analogue of well-known hostels, only your place can be rented for a day or more. The hostels are mainly used by young people, tourists, amateurs to relax inexpensively, and spend the money saved on other, more important points. Based on the main audience of hostels, you can make a list of the required minimum:

Firstly, free access to the Internet. As a rule, in all good hostels there is a WI-FI, with normal coverage and decent speed. Young people spend most of their lives on a global network. Someone works, someone communicates, someone reads or plays games, and for some, the Internet is a virtual world without which life is no longer life. Everyone has different goals, but one need is high-quality WIFI. Sometimes the choice of a hostel is based on the availability of free and free access to the network. Very surprised by the institution, which from their vacationers still charge for the Internet. Immediately there is no desire to stop in such a redneck place.
Nice furniture. Of course, most vacationing hostels are not picky, but skimp on whitewash is not worth it. At a minimum, you need to buy normal beds, after a night in which a person will not feel back pain.
Household appliances: iron, hair dryer, washing machine, etc. You need to take care of the comfort of your customers.
Kitchen with all necessary utensils: kettle, stove, pots, cups, spoons.
A dining room where anyone can eat. You can offer breakfast yourself, for a fee, you can arrange something like a buffet, where you can buy sandwiches and light snacks, or you can not bother at all, and provide an opportunity for vacationers to cook something for themselves.

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This is a minimum, but if you want to be the best, you need to come up with something more. It is possible to organize a game room, where to put several soft sofas, check a couple of TVs and put consoles. This will be your chip, and a trump card in advertising, which is able to attract even more vacationers. If you open a hostel in a tourist city, then free guides and maps for each client can be a plus. This will help the tourist not to get lost in an unfamiliar city, and you will thus take care, and once again show that you care about the client.

The problem of many hostels is cleanliness and comfort. If you want to be the best, then you always need to keep the brand, and not work out the first few months at a level, and then let it go by itself. Therefore, sign an agreement with a cleaning company that will do a general cleaning once a week. In this case, you need to daily wash the kitchen, shower, clean in the rest rooms. All towels, linens, all utensils - everything should be clean, pleasant, neat in appearance.

Choosing a room for a hostel

We should also dwell on the issue of choosing a room for a future hostel. It would seem that here to think - a large room, in the center or near the center, and the thing is in the hat. But not so simple. It is necessary to proceed from some features that will affect the final choice.

First you need to decide which hostel you want to open. There are several types of hostels:

The first type of hostel is designed for 100 or more people. Of the day they need a large room, which is divided into several blocks having separate bathrooms, kitchens, rooms for leisure and recreation. As a rule, such hostels require a lot of effort, time and cost. But payback is faster. Very often, large hostels rent companies that conduct seminars or conferences. They invite their representatives from all over the country, and, paying them housing, settle them in hostels of this type. If you are lucky, then you can sign an agreement with the company that you will constantly provide them with services of this type.
Average hostels for 30-50 people. This is the most popular option. If you settle in a room for 8 people, then you need from 4 to 6 rooms. You can rent or buy two apartments, connect them together, and organize such a hostel. But most often an entire floor is bought on which there are three apartments. They equip one more under the place for rest, make there a large kitchen, and another shower room.
Small family hostels. This is usually one apartment in which 3-4 rooms. Designed for such hostels for 10-15 people. Everything is cozy, without any noise, at home. 3-4 people can live in one room, which is very convenient. If you come in a small company, you can rent a separate room, without strangers. These hostels do not require large investments, it is easier to monitor and take care of them, the flow costs are much less. And they have one significant plus - the price can be set more. Due to coziness, tranquility, and comfort, you can keep the price 10% higher than that of competitors who have large and medium hostels. And believe me, if you have a good reputation, many will be happy to overpay, but will go to you.

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With the choice of a place for a hostel, everything is simple - it is desirable that they are near the interchanges of public transport, or within walking distance to the main attractions of the city. Many hostels open right in the center, or very close to it. But there is one minus - the price of real estate. It is very good if you own an apartment, or some kind of residential territory, and if not, are you ready to invest a tidy sum? Therefore, it is better to make the hostel somewhere far away, but so that your guests can get by metro, trams or buses to anywhere in the city.

Hostel advertising and promotion

The advertisement is engine of the trade. In the tourism business, namely, hostels can be attributed to it, without advertising you will not go far. Of course, over time, when you have several hundred customers staying, and they will all be satisfied, word of mouth will work well, and the fame of your hostel will spread across the latitudes of our country. But these customers need to attract, and for this you need to give advertising. Just want to say that the advertising budget should not be small. But in order not to waste money, letting them into completely ineffective areas of advertising, we will give a few basic directions that will be optimal for hostels.

Internet advertising. For successful development business, you need to create your website on the Internet. Beautiful and pleasant design, clear structure, maximum informational content - these are three pillars on which a normal hostel site should be supported. You must describe your hostel, talk about its advantages, show photos of rooms, baths, kitchens, beds. You can even boast a view from the window, if you have something to brag about. Also show where the hostel is located on the map, which cafes, shops, and public transport stops are nearby. Do not forget that many potential customers are interested in the reviews of those who have already rested in your hostel. Therefore, you need to somehow agitate people to leave their impressions, write comments, share opinions.

A site is good, but if you don’t promote it in search engine Yandex and Google, then there will be little sense. If you yourself are familiar with the basics of CEO, then you can do promotion. Otherwise, entrust this business to professionals.

It is very important that your site has several interface languages. If the city is a tourist, then there is a high probability that foreigners can stay with you. And then they are looking for places for future overnight just on the Internet.

Social networks. Do not forget about them. Create your Vkontakte and Facebook pages. Promote and promote the hostel there. Carry out various promotions, give out discounts, in every possible way attract people to your group. Social networks are a great place where you can find potential customers. Also, do not forget about the advertising that the network offers. You can configure the targeting you need, and show it only to those who, in your opinion, are most suitable for the image of a potential client.
Advertising through international online booking networks. Now more and more people around the world use sites that allow you to book accommodation in minutes. You can study the conditions of admission to such online sites. If you have a good rating, a normal price, positive reviews, then through these sites you will receive up to 90% of all orders. Therefore, it makes sense to try to fulfill all the conditions and get into their base. These sites include Booking, TripAdvisor, Airbnb, and others that you can easily find on the Internet.

Hostel investment, profitability and payback

If you are planning to open a hostel, then the question of initial investments, profitability and payback will definitely concern you. Perhaps the most serious investment is real estate. You can rent it, but then the payback period will increase several times, or else buy it. If we talk about real estate somewhere in the center of the city, then often it can be an absolutely unbearable amount, and is not at all real for a hostel. Therefore, there are only two options - either you have a suitable room (this is an ideal option), or you will rent it. With renting, everything is more complicated. Not every owner agrees to rent his apartment for this type of business. Unless you sign a contract for a year, or even more, go ahead, give a good deposit, and agree to pay 10-15% more than the standard price on the rental housing market. What other initial costs for opening a hostel can be?

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Design and decoration of the hostel. Very often they are decorated in some interesting style, which would symbolize the hostel, or the city in which it is located. In Odessa, you can find hostels on the marine theme, the theme of ships, sailors, fishermen, etc. The cost of decoration and design depends on your vision and desire to transform the room. Perhaps you will leave everything as it is and you will not invent anything. If you rent a room, then most likely you will not be allowed to walk around much in terms of repair and design.
Furniture. Be sure to buy beds, chairs, tables, furniture in lounges and the kitchen. In order to save space, you can order bunk beds. This is a common practice in many hostels.
Household appliances: kettle, iron, hair dryer, table lamps, washing machines.
Sets of towels, bedding, cups, plates, pots, spoons, forks and other small things necessary for a normal life.
If the price includes bath accessories, then it was necessary to purchase shampoos, shower gels.

This is something that must be mandatory, and without which the normal functioning of the hostel is impossible. Everything else, according to your desire, and based on the set of services that your hostel provides, you can buy certain items.

If we talk about a specific amount, then here, too, is not all clear. When preparing a hostel’s business plan, you should start from the prices that will be at the time of opening a business. Also a lot depends on the city and region in which you want to start your own business. The same can be said about payback. Here a lot depends on the advertising that you will give, and on how high-quality the services will be provided. A small hostel that can accommodate 15 people can pay off in half a year. But this is subject to the condition that it will be located in a convenient place for the tourist, and you will provide services at a high level to ensure constant filling of the hostel.

Now there are many sources of income, if we consider the option of working for someone. But many do not like this idea, people want to open their own business, try themselves in the role of manager or manager. There are more than enough ideas to start a business today, you will learn about one of them right now.

What is the profitability of the hostel?

How cost-effective and profitable are hostels? Have you ever been interested in this information? But in vain, because this type of small business is a very profitable business, which can bring dizzying profits, but for this, of course, you should first try.

First you need to analyze the general situation of profitability of such institutions not only in the country, but also in the city.

First of all, you need to consider the following: to open a hostel is much more profitable than a hotel. Not so much profitable as much safer and less risky. The cost of the hostel is relatively small, for the purchase of premises under the hostel you do not need bank loans. And also such an acquisition quickly pays off and begins to bring real profit.

What do you need to open a hostel? Paper aspects

Someone wants to buy a hostel that is already equipped and adapted for living and just become its owner, so that with the help of calculations and calculations, in time to make a profit, and, of course, to proudly bear the title of hostel manager. Someone prefers to this option the acquisition of a ready-made framework.

In order to open such an institution, you need to draw up a lot of documentation, write a single application and survive the paperwork. So, in order to open a hostel from scratch, the following is required documentation:

license - paper that is needed to open any public institution. Today, there are a lot of opportunities to buy a hostel franchise. That is, to acquire a building that is built in strict accordance with the rules of the network of such institutions;
permits of the sanitary-epidemiological service - this also cannot be done;
it is also important to obtain permission from the fire department.

After you collect all the necessary papers, you will need to be registered with the tax inspectorate in order to formalize the activities of the entrepreneur or attest to yourself as a separate legal entity. Those who already own such a small business assure that no bribes need be given, there is no deception. It is beneficial for the state to open such establishments, because this to some extent increases the number of tourists and visitors to the city.

Hostel room

So, choose a place. You can rent a room for a hostel, or you can buy it if you have the finances. In any case, it should be a conveniently located non-residential building with rooms, corridors, a spacious foyer, preferably elevators and, of course, amenities. So to arrange a hostel in a non-residential premises is not an option. Otherwise, the amount of repair will significantly exceed the cost of the building itself. Be sure to consider a few proposed options, and if none of the buildings you saw were comfortable with you, look for more. In large-scale cities and regions, finding such a building is not entirely easy, but quite possible.

Be sure to pay attention to how radically it will be necessary to convert the building into a hostel. People who have succeeded in managing hostels claim that they initially bought just commercial property, which was low in price because they simply wanted to sell it.

By the way, there are hostel room requirementsto be followed when creating and equipping rooms. The minimum area per person is five square meters, the bed should have a size of at least 80 by 190 centimeters, and the distance between the beds should be at least 75 centimeters. One toilet can serve a maximum of twelve people, and a shower room for fifteen. The sink can be one for six clients.

How much does it cost to open a hostel?

You can take a somewhat original step and come up with a specific concept of the institution. For example, a hostel for climbers or for musicians, athletes.

Try to maximize your steps forward. Difficulties with finances can become a significant obstacle to the creation of a small business of this type. Re-equipment repair work, facade work and so on - all this requires money. Therefore, the calculation "the building will cost such a price, but all together ten to twenty thousand more expensive" - \u200b\u200bis wrong! In addition, cleanliness and order will need to be constantly maintained, and the payback of the hostel, although quite fast, but not instant, is by no means.

Staff search - a separate topic. Choose only really experienced and well-skilled people who work, it is better not to take newcomers at the start of a business. Even if inexperienced people agree to receive very small wages, still give preference to those who know how to work, although they ask for more money.

Talk about numbers

The payback period of any hostel is about six years. There are no specific numbers, as this will depend on its popularity and attendance, and, of course, on the cost that you set for a night's stay.

Buying a franchise is to some extent more profitable, especially if the institution, which is the basis of the franchise, is quite popular. If you purchase a franchising unit, you will be relieved of the obligation to search for a suitable building and create a hostel concept. The main task will be marketing, that is, advertising. You also have the choice of staff and the general responsibilities of the franchise owner. The payback of this option is much more active. However, many people want to independently manage everything related to their entrepreneurial estate, so they start a business business from scratch.

Hostel promotion

In order for your institution to quickly become popular, advertising is needed. There is no point in waiting for the hostel to unwind on its own, because no matter how wonderful the conditions you offer, the information does not always spread quickly. Therefore, you need to act.

1. Truly experienced businessmen recommend working with an audience of schools and universities, because pupils and students often travel to different cities, booking rooms is made for a large number of people at once. Set a peculiar limit: the more people will be in the group, the cheaper the rooms will cost. By the way, it is precisely this type of visitors that are the most effective word of mouth; your task is to demonstrate the advantages of a mini-hotel.

2. Register your hostel in the most popular social networks, add friends, offer services with prices (if they are pleasant enough) and a list of amenities. This also works well. In the place designated for filling in the information, indicate the coordinates of the institution and your contacts. The Internet is very, very wide, for young people today the World Wide Web has become the main source of information. Therefore, place ads on sites and pages, create a separate site for your hostel, indicate the maximum information there, upload as many photos as possible.

3. Specialized schools, clubs and basketball teams are also worth considering. Organize advertising for them too. And let there be special bonuses for managers, this will play in your favor.

4. Make commercial offers with bonuses, promotions and discounts for the season, for example. So the number of visitors will increase more actively.

5. Contact the travel agencies. Most travel agencies immediately offer travelers accommodation, as this gives a person a guarantee that he will have a place to live right away, and, accordingly, will improve the quality of the company's services. Contact several tourism companies, leave your contacts, arrange a room reservation. Employees of the company themselves will be interested in bringing a person to you, especially if you offer a good price and proper conditions.

6. Corporate clients are the heads of various firms and enterprises. Offer them your services, let subordinates know about it. Distribute business cards generously and do not be greedy for voice advertising - talk about the establishment non-stop.

Advertise the place endlessly. You can hire promoters to distribute leaflets. You can think of many more ways to promote a hostel, from small ones to large-scale marketing projects.

Highlight general hostel management rules.

How to manage a hostel in order not only not to go bankrupt, but also soon to start making a net profit. We offer some simple but very effective rules.

Open a hostel - no problem! It’s not so difficult, if you look in more detail.

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Approximate data:

Net profit - 56 525 rubles
Payback - A little over 1 year.

This business plan, like all others in the section, contains calculations of average prices, which in your case may differ. Therefore, we recommend that you do the calculations for your business individually.

Over the past few years, hostels have become popular in Russia. This is due to the inexpensive cost for an acceptable level of comfort. If we compare prices with hotel prices, we can say that hostels are much cheaper. In connection with the crisis, the popularity and demand for this type of mini-hotels has only increased. Therefore, novice entrepreneurs are increasingly wondering how to open a hostel.

We will consider the hostel’s business plan with settlements in a three-room rented apartment.

Market analysis

Today in Russia there are more than 5 thousand mini-hotels and hostels. Half of them are located in Moscow and St. Petersburg. In other cities, the potential of this type of business is great. About 2.6 million rubles on average annually as a revenue (not profit!) Receive Russian hostels.

Over the past two years, the number of hostels has more than doubled, which indicates the increased attention of entrepreneurs to this type of business and the demand from potential customers.

As a rule, hostels with a capacity of 10-30 people are created. Their share is more than 50% of all hostels, in some regions and more. This is due to a relatively low level of investment and high profitability. It is worth noting that over the past 2-3 years, investment in this area has increased. So, for example, in St. Petersburg this figure has more than doubled, the total amount of investments has already exceeded 500 million rubles.

Before you open your hostel, you need to analyze the situation on the market hotel business. This can best be done by collecting data in booking systems. In addition, this information is in the public domain. For clarity, it is better to compile information in the form of a table, having examined each object separately.

If it is difficult or not to collect information yourself, you can entrust this to freelancers.

There are several ways to open hostels:

Buying a franchise.
Starting your own business with the acquisition of premises.
Starting your own business with rental premises.

For the majority, the third option seems to be the most acceptable and budget option. It will be he who will be considered.

It is very important to evaluate your own level of competitiveness, familiarizing yourself with the services of others hotel enterprises. Competitors will be: hotels, hotels, other hostels, rented apartments (daily). Compete with hotels and hotels will help more low price, and with other hostels and apartments - the quality of the services provided and some kind of "trick" that will make the institution memorable, recognizable.

Portrait of a potential buyer: the main consumers will be representatives of those strata of the population who have an average income level. This, as a rule, will be tourists, traveling enthusiasts, youth. If we talk about middle-aged people, these will be ordinary employees who do not have a conservative outlook on life. Over 65% of all students in the world annually attend more and more places. They will be the main customers of the hostel.

SWOT analysis

Intrinsic factors

External factors

Benefits:

1. The prospects of this type of business.

2. The constant demand for services, regardless of the situation in the country, inflation, the severity of the crisis.

3. Low cost.

4. Since the main investments are made in real estate and household items, losses are reduced in case of a possible failure.

5. The presence of "chips".

Capabilities:

1. A developing segment of the market in which investors are willing to invest their money.

2. Offer additional services (breakfast, development of excursions, etc.).

4. Improving the quality.

5. Increase the speed of service and the provision of services.

Disadvantages:

1. Lack of double beds.

2. Lack of breakfast.

3. Lack of parking.

4. Inability to cater for large events due to small capacity.

Threats:

1. Economic instability in the country.

2. High level of competition.

3. Seasonality of demand.

Opportunity Assessment

You can increase opportunities by entering additional services, raising their level. Increased demand will directly depend on promotional events.

It is necessary to take into account the seasonality of demand for hotel services.

The organization’s working hours will be around the clock, seven days a week.

Legal issues:

The choice OPF enterprises. When opening one hostel it is best to stay at. With further expansion, you can think about registering a legal entity, opening an LLC. OKVED codes can be: 55.23 - activities of other places for living. Or 55.23.5 - the activity of other places for temporary residence, not included in other groups. This will depend on the maximum length of stay of customers.
Registration with the tax office, obtaining a certificate, choosing a tax system. You can start with a choice, as it provides many benefits. One of the following objects can be selected as a tax base: 6% of income or 15% of the difference (income-expenses). In the second case, the rate may vary depending on the region in which the business is registered.
We also recommend that you accept payment by credit card from your customers. To do this, open a bank account. By the way, we wrote an article about.
If the hostel opens in an apartment or a separate room, no licenses will be required.
Compliance with sanitary standards. However, additional documents are not received. However, after some time, the relevant services may come and check. When decorating, it is worth getting certificates of conformity of the materials used (in order to avoid possible problems).
Obtaining the conclusion of the fire inspection on the satisfaction of all norms and standards in the room. This document guarantees safety not only for visitors, but also for workers. Its receipt is required.
Conclusion of a lease agreement.

A few more legal requirements:

The hostel cannot be located in the basement or in the basement.
Upon check-in foreign citizens migration records should be kept.
Redevelopment will require contacting the Housing Inspectorate.

Leased premises: it will be a three-room apartment on the ground floor, best with a separate exit. It is advisable that the property has already been converted into commercial property, as this procedure is not simple and lengthy.

Service Description

Actually, the service is the provision of temporary residence. It includes:

sleeping area;
a kitchen with necessary utensils (including electrical appliances, utensils);
bathroom (shower, toilet);
rest room (with a TV, laptop, game console);
Wi-Fi
use of dryers, washing machine, iron.

Such a range of services will certainly attract more visitors to the hostel.

The order will be processed through the administrator, who accepts applications by phone or online.

Drawing up a marketing plan

One of the main factors in the demand for hostel services is advertising. You should not wait for independent promotion - it will be a very long process. The following strategies must be used:

Work with educational institutions (schools, universities). Students and students very often go on excursions to other cities, various Olympiads. In addition, turning to you, they will advise this place to others. And this is a completely free bonus in the form of a word of mouth. The main thing is that they like the hostel.
It is necessary to register a hostel in various social networks that are popular. It will also be useful to open your own website with feedback and contact details. Be sure to indicate the location, phones. It is worth placing photos of rooms, kitchens, bathrooms and other rooms. Having good reviews can also inspire confidence in the quality of services to potential customers.
Work with various schools (sports, music), clubs, teams. Talented people often travel.
Development commercial offers with a system of bonuses, promotions, discounts. You can associate them with seasonality, the number of visitors, for example.
Work with travel agencies.
Check-in at travel sites and applications like booking.com.
Corporate discount system.
Distribution of leaflets.

Payment for accommodation will be made after the entry of residents. You do not have to pay anything in advance. Checkout time - 12:00. Payment is in cash.

The cost of one place is set at 700 rubles, as the hostel has a kitchen, a bathroom, a room with a TV, laptop and game console. In addition, there is an iron and a washing machine. Generally prices this view services range from 350 to 1500 rubles, depending on the conditions of the hostel, city, location.

Production plan

For work, you need a room. It will be a three-room apartment on the first floor with a separate entrance. Repair of the premises will be required, which will include redevelopment. The apartment will contain:

kitchen (10 m 2);
bathroom (4 m 2);
toilet (4 m 2);
corridor (4 m 2);
hall (8 m 2);
komorka for the administrator and consumables (5 m 2);
2 rooms (30 m 2 each);

Total total area will be: 95 m 2.

The repair will include the decoration of the premises, the installation of lamps, chandeliers, the complete equipment of the bathroom and the bathroom, the installation of the sink in the kitchen. The cost will be 700,000 rubles.

Important: For 12 residents there should be 1 toilet, 1 shower, 2 sinks.

The apartment will need the following furniture:

kitchen set (1pc);
dining table (1 pc);
chairs (5pcs);
bunk beds (6pcs);
sofa (1 pc);
bedside tables (6pcs);
cabinets (2pcs);
tables (2pcs);
dryers (2pcs);
armchairs (2pcs).

Furniture can be bought new or used, by buying it, for example, on Avito.

You will also need to purchase the following equipment:

refrigerator;
a microwave;
stove;
tV;
game console (preferably);
a vacuum cleaner;
2 laptops (1 for administrator, 1 for residents);
washer;
electric kettle.

Not without the purchase of dishes, which will be required for cooking.

Cleaning ladies clean rooms in the morning in shifts (rooms before the arrival of new residents, other rooms - 2 times a day).

Administrators work around the clock in shifts. Their duties include receiving applications, monitoring them, adding information about promotions, special offers, settlements with guests, their settlement, consulting.

Salary is issued 2 times a month (advance and salary).

People with work experience are hired. Knowledge is welcome foreign languages administrators also need excellent computer and internet skills.

Organizational plan

	1 month	2 month	3 month
Registration IP	6 800 p.
Conclusion of a lease
Search for colleagues
Competition analysis (booking systems)
Advertising	10 000 rubles
Purchase of equipment	135 000 p.
Furniture purchase	102 000 p.
Buying bedding	42 000 p.
Buying dishes	30 000 p.
Purchase of curtains, towels	20 000 p.
Household purchase	6 000 p.
Grocery shopping	1 000 p.
Website creation	11 000 p.
Cash register purchase	15 000 p.
Repair of premises	300 000 p.
Obtaining the conclusion of fire
Internet browsing			600 p.
Equipment Installation
Apartment equipment
Launch
Total	679 400 p.

An entrepreneur is engaged in the search and placement of employees; he also studies the available booking systems for assessing competition. Advertising includes placement on the Internet, contracts with travel agencies.

The purchase of bedding includes mattresses, pillows, blankets, bed linen (2 sets for each bed).

Household products include stocks of shampoo, shower gel, soap, as well as funds necessary for cleaning rooms (including mops, rags).

Food stocks are understood as sugar, coffee, tea.

Financial plan

Monthly income - 210,000 rubles.

Initial costs - 679,400 rubles.

Periodic costs (calculation for 30 days):

Thus, the profit before tax will be: 210,000 - 143,500 \u003d 66,500 rubles.

Taxes: 66,500 * 0.15 \u003d 9,995 rubles.

Net profit: 56 525 rubles.

Profitability \u003d 56 525/210 000 \u003d 26.92%.

Payback period \u003d 679,400 / 56,525 \u003d 12.02. Consequently, a business idea will pay off in just over a year.

Break-even point is reached after 205 settlements per day.

The risks

Risk	Probability of occurrence	Avoidance Methods	Possible threats
External
Tighter legislation, new standards.	Low	Organizational issues	Additional expenses. Decrease in profitability.
Emergencies, accidents.	Low	Insurance	Damage to property. Suspension of activity.
Increased competition.	Average	Formation of a customer base. Development of special offers. Additional services. Quality improvement.	Lower income. Decrease in profitability. Loss of customers.
Seasonal fluctuations in demand.	High
Domestic
Choosing a disadvantageous location.	Average	Conducting geomarketing research.	Fewer customers. Lower income.
Low level of staff qualifications.	Average	Recruitment of experienced workers. Training.	Dissatisfaction with the service on the part of customers. Reducing the number of potential buyers.
Technological risks	Average	Timely repair of equipment. Purchase of new equipment at the expense of depreciation fund.	Decline in the quality of the service provided.

You might consider developing a hostel for a specific consumer. For example, athletes or musicians with the appropriate attributes (gym, studio room for rehearsals).

It is very important to timely replace old or broken equipment. You can not ignore the things that are used constantly. You can’t save on these things.

It is worth considering the offer of additional services. For example, developing excursions, preparing breakfast for guests.

Make your hostel original, unlike everyone else. Maybe it will be a games room or an entertainment room. In a word, everything that will surprise and be remembered!

Of course, you must constantly maintain cleanliness of the premises.

After the promotion of the premises, you can think about opening another point.

We also recommend watching one of the many videos about entrepreneurs who opened the hostel:

Important: Remember that you can independently draw up a business plan specifically for your business. To do this, read the articles:

Last request: We are all human and can make mistakes, ignore something, etc. Do not judge strictly if this business plan or the others in the section seemed incomplete to you. If you have experience in a particular activity or if you saw a flaw and can supplement the article, please inform in the comments! Only in this way can we together make business plans more complete, detailed and relevant. Thank you for the attention!

Living fast, traveling light, not paying where you can save is the philosophy of millions. Why spend money on excessive comfort if you do not have time to enjoy it? Tourism is an experience. This is what more and more travelers around the world think, preferring cheaper hotels to overnight hotels - hostels.

A hostel is an inexpensive hotel where not individual rooms are rented, but a bed. Most often, a converted apartment, preferably on the ground floor, becomes a room for him. A stop in such a place will cost 4-5 times cheaper than in a hotel. For his money, the client will receive a bed in a room with 4-8 neighbors, clean linen and a towel, shower, Wi-Fi, hairdryer, iron, the ability to use a shared kitchen and living room. Some hostels have an art room reserved for creative work (drawing, etc.)

Is it really popular?

Why, you ask, to sleep in the same room with a crowd of strangers, though not a big one, when you can stay in an ordinary hotel? It is cheaper at times. It was the affordability that allowed the hostels to gain total popularity, and the fact that the lion's share of their visitors are students makes final clarity. Today in the world there are about 4.5 - 5,000 hostels, which receive more than 30 million tourists every year.

Go Russia!

Sooner or later, everything Western comes to us: a system of values, words, hostels. Such a promising and profitable segment of the hotel business, such as hosting, has been actively exploited for many years in the USA, Canada, Western Europe, etc. In Russia, it is, if not at its infancy, then at the next stage after it, having very bright prospects for development. According to official figures, in Moscow, for example, at the end of 2014, 136 hostels were operating, in St. Petersburg - 152. In Western European capitals, for comparison, the number of hostels ranges from 270 to 450.

It is known that in Moscow today, hotel rooms are 50,000 fewer than necessary. Demand for affordable housing is 3 times higher than supply, so owners of "inexpensive" hotels have a unique opportunity to increase prices. The result - the hero city of Moscow, in terms of the high cost of housing rental prices in the world, occupies an honorable third place after Sydney and New York. Hosting industry under these conditions, experts predict growth rates of about 15-20% per year and profitability of 30-45%.

If you open a hostel for 20-30 people in the capital, with a cost of living of 700 rubles / day per season, it can bring 450-600 thousand rubles / month. In other Russian cities, indicators are an order of magnitude lower, but the trend continues. If we add such pleasant events as the World Cup in 2018 to all this, it becomes obvious that the number of hostels will soon reasonably increase not only in the capital, but also in other cities.

How do they breed?

Despite the fact that the hosting segment in Russia is only being formed, its main representatives have already been identified. Most notable are Like Hostel, NICE hostel, Dostoevsky hostel and BM hostel. All of them are developing according to the franchise system on similar conditions, however, they have some differences.

At least 800,000 rubles are offered to invest in a BM hostel. This is noticeably more than what competitors are asking, while the rest of the franchise conditions do not have obvious differences: full support of the franchisee, quick payback and average monthly profit of 150,000 rubles.

An important point is the business management system, its absence and availability, as well as the degree of automation. Well-developed software for a specific area of \u200b\u200bsoftware can significantly save the cost of maintaining a business and increase its profitability. The pleasure is very expensive, so many do not disdain to wishful thinking, selling a mediocre system under the guise of a unique product. Domestic companies (Like Hostel), as a rule, work with accounting software based on 1s, while European (NICE hostel) have long switched to specialized software with the possibility of online testing.

The Dostoevsky hostel chain (aka hdhostel) is the most cautious regarding future franchisees: a payback of 6-12 months, an initial payment of 100-200 thousand rubles. Homeliness, which is exactly what Dostoevsky offers his customers, the company sells at a mark-up - 850 rubles per place, while the average price of an overnight stay is 700 rubles.

One of the main tasks when opening a hostel, of course, is to attract customers. Domestic companies usually use social networks and online booking sites in the ru zone for this purpose. Foreign working on russian market, have access to a wider audience. , for example, due to international status and recognition, it provides an influx of not only domestic but also foreign tourists.

As one famous character said: “You know, Kisa, I like the performance. No, not everything is equally good, not everything is smooth, but the main thing is that the chairs are intact. ” The hostel, of course, still has a long development in Russia, but it’s good that the process has begun. Now it remains to wait for the air tickets to become cheaper, tourism should be affordable!

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