How to open a children's cafe from scratch. Consumables for opening a children's cafe

Market prospects
Description of products and services
Production plan
Staff recruitment
Marketing plan
Financial plan
Step-by-step plan for opening a children's cafe
What OKVED to indicate when registering a business providing services for a children's cafe
What documents are needed to open a children's cafe
Do I need permission to open a children's cafe
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Business plan for organizing a children's cafe in a residential area of \u200b\u200bthe city.

How much money is needed to open a children's cafe

According to the calculations of the business plan, it will be necessary to invest about 3,600,000 rubles to open an institution:

Renovation and design of the premises - 500,000 rubles.
Purchase of equipment - 2,300,000 rubles.
Purchase of raw materials and ingredients - 150,000 rubles.
Advertising budget (website development, advertising sign, etc.) - 200,000 rubles.
Business registration, approvals and permits - 50,000 rubles.
Other expenses - 100,000 rubles.
Reserve fund - 300,000 rubles.

Market prospects

Currently, there are very few decent cafes in our city where children can be taken. In a city with a population of more than 200 thousand inhabitants, only two establishments have been opened, working for young visitors. Moreover, these establishments do not provide the proper list of services, have a meager menu and an extremely small service hall. The children's cafe is a place where both parents and their children can have a good rest. While waiting for an order, children can play in the playroom, participate in contests, and chat with cheerful animators. Our project will be cost effective for a number of reasons:

Extensive menu and entertainment programs
Not a high average check
Convenient location of the establishment
Bright design, pleasant decoration of the visitors' hall
Lack of competition

Description of products and services

So that in the cafe you can eat well not only for children, but also for their parents, the range of dishes will be wide enough. Here is just a list of what will be presented in the restaurant's menu:

Breakfast
Business Lunches
Hot
desserts
Hot drinks
Soft drinks
Children's menu
Ice cream

The sale of strong alcoholic beverages is not provided. Among other things, in our institution you can not only have a good meal, but also have fun. A free playroom with attractions (play labyrinth, dry pool, slide, etc.) will work in the cafe for children. It is planned to provide services for organizing children's parties, attract animators, and decorate a festive table (balloons). According to preliminary calculations, the average order receipt will be 500 rubles per person. Convenient location of the establishment, high traffic and active advertising allow to get an average attendance of at least 90 people per day. Thus, you can count on an average revenue of 45,000 rubles per day. Naturally, the planned attendance will not be received immediately. Until the establishment gains popularity, it may take months of work.

Average daily attendance in the first year of operation will be 78 people.

Download the business plan of the children's cafe

Production plan

The first floor of an apartment building will be used to accommodate the establishment according to the plan. This room in a new brick house, specially designated for organizing a business (non-residential premises), meets all the requirements of SES and fire safety. The area is 135 sq. m. This space will be enough to successfully arrange a kitchen area, a visitor service hall, a play area, a storage and utility room, and a restroom. The rent will amount to 94,500 rubles per month (700 rubles / m2). The cafe will be located in a densely populated residential area of \u200b\u200bthe city, with a large number of new buildings. This place was not chosen by chance, since a large number of young families with children, who are potential clients of the institution, live here.

What equipment to choose for opening a children's cafe

The equipment for the children's cafe is planned to be purchased as follows:

Refrigeration equipment for food storage
Kitchen equipment (meat grinders, mixers, stoves, work tables, coffee makers, etc.)
Ancillary equipment (dishwashers, air conditioning and ventilation)
Playroom equipment (game modules, dry pool, labyrinth)
Security system (fire extinguishers, fire alarm, security system, etc.)
Visitor furniture and bar
Dishes and other equipment

According to preliminary calculations, the equipment of the cafe will cost about 2.3 million rubles. The main suppliers of products and ingredients will be local producers and wholesalers. Part of the goods will be purchased at wholesalers in the regional center. The cost of purchasing products will be about 350 - 400 thousand rubles per month.

Staff recruitment

It is planned to employ a chef, several cooks (4 people), waiters (3 people), an administrator, a purchasing manager, animators (under agency agreements) and handymen (loaders, cleaners) as personnel. It is planned to take the services of an accountant under an outsourcing agreement. Permanent staffing table will include 14 - 18 employees. The total wage fund will amount to 240 thousand rubles. per month.

What taxation system to choose for a children's cafe

The organizational and legal form of the organization will be a limited liability company with two founders. It is planned to use UTII as a taxation system - a single tax on imputed income.

Marketing plan

In order to attract customers to our institution, it is planned to conduct a bright advertising company... Internet resources (social networks, website, forums), outdoor advertising (banners, billboards), mass media (television, radio), distribution of leaflets will be used. On the opening day, an extensive celebration with a unique program will be organized in the cafe, with the involvement of animators, photographers and video operators. Guests will be offered free treats and drinks. The lion's share of visitors to the children's cafe are birthday people. This is a very important part of the audience of clients, since it is on the birthday that a lot is spent money (on average 6 - 12 thousand rubles). Together with the birthday person, as a rule, at least 5-6 families of 10-15 people come. This means that by attracting birthday people, you can get significant revenue. In our cafe there will be a special promotion when, when ordering a festive table for a birthday, a cake will be presented as a gift.

Financial plan

Let's move on to calculating the main indicators of business performance. Permanent monthly expenses cafes according to the business plan will include:

Premises rental - 94,500 rubles.
Wage - 240,000 rubles.
Insurance deductions - 72,000 rubles.
Products and ingredients - 400,000 rubles.
Utility costs - 30,000 rubles.
Accounting (outsourcing) - 8,000 rubles.
Taxes (UTII) - 7,000 rubles.
Other expenses - 25,000 rubles.

Total - 876,500 rubles.

How much can you earn by opening a children's cafe

The net profit for the first year of operation will amount to 3.5 million rubles. According to the plan, the profitability of the cafe is 33%. With such indicators, the payback of the initial investment in the business will come after 12 months of operation of the institution.

Recommended download the business plan of the children's cafe from our partners, with a quality guarantee. It is complete, finished projectwhich you will not find in the public domain. Business plan content: 1. Confidentiality 2. Summary 3. Stages of the project 4. Description of the object 5. Marketing plan 6. Technical and economic data of equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Entertainment facilities for children are very popular nowadays. As a rule, everything is thought out in them to the smallest detail: comfortable safe furniture, bright decor, a menu with favorite children's dishes and all kinds of events that little visitors are delighted with.

Cafes for children are in great demand, so the prospect of opening such an establishment attracts novice businessmen. For an entrepreneur's business to be successful, he needs a children's cafe with calculations.

Where to begin?

The first step is to decide on the direction of the institution. The level of investments will directly depend on it, as well as the subsequent attendance and the amount of income. Ideas for the kids cafe format:

An establishment with a game room. Both children and parents will be able to enjoy their time in it. Adults can sit at the tables, chatting while waiting for an order, and kids will play in a special area. It usually contains pools with balls, trampolines, slides, labyrinths and even a small sports complex. Children are supervised by animators or teachers. You can also equip a developing corner, which has board games, constructors, crayons, paints, brushes, etc .;
Thematic cafe. The design of the venue in such an institution is designed in a certain style. For example, the theme of a popular cartoon, book or children's comic is taken. The visitors are entertained by animators in life-size puppets;
Family restaurant. Such a place may not have a playroom, but the menu and interior of the room will be adapted for families with children of different ages.

Interior of a cafe for children, decorated in a fairy-tale style

Whichever concept the entrepreneur chooses, he must understand that organizing a children's cafe is not an easy task. It is necessary not only to think over to the smallest detail equipment and furniture, but also to take care of reliable suppliers who will deliver high quality food products. This is especially important if the main customers of the cafe are children.

How to open a children's cafe from scratch: a package of documents for starting a business

A similar project can be launched after passing the registration procedure at the Federal Tax Service. A businessman planning to open a small establishment needs to apply for an IP. This is a budget procedure (no more than 800 rubles), which does not take much time.

It is better for future owners of large offices to register as an LLC. The total cost of paperwork will be about 14 thousand rubles, but the legal entity will have an expanded range of opportunities.

Entrepreneurs wishing to open one large cafe or a chain of establishments should immediately register an LLC. This will give them a number of advantages that are not available to individual entrepreneurs.

After a businessman has registered, he needs to issue permits with the authorities exercising control over the actions of enterprises:

Rospotrebnadzor;
fire inspection.

In addition to these documents, the entrepreneur will need quality certificates for gaming equipment in halls and food. He must have contracts for the recruitment of staff, lease of premises and contracts with suppliers. The owner of the establishment must ensure that each of the employees he hires has a health record.

All cafe staff are required to have personal medical records

Cafe for children as a business: space requirements

In the place where the opening of the children's institution is planned, there must be:

water pipes;
fire alarm;
drainage system;
lighting;
ventilation;
circuit;
security and video surveillance systems.

The area of \u200b\u200bthe premises must be more than 100 sq. m, it includes:

dinner Zone;
kitchen;
children's area (if necessary);
office space;
administrative office;
bathrooms.

Good attendance at cafes often depends on the availability of parking and the proximity of transport interchanges. If it is difficult to get to the place, it is unlikely to pay off.

For this reason, entrepreneurs often place children's restaurants in malls and malls. It is also possible to open large-scale venues there with large trampolines and electric car rides, which will quickly become popular with families with children. Parents will be able to leave the kids in a specially designated place, while they themselves will calmly go shopping.

If you open a cafe in a residential building, then you need to think over the facade decoration. The exterior design should be bright and interesting (so that it immediately grabs the child's attention).

When choosing a room, you need to inquire in advance if the building is subject to demolition. This can be done at the city's architecture department. If the institution gives a positive answer, you will have to look for another home to start a business.

It is also important to take into account all the requirements of SanPiN. If they are not followed, you can get colossal fines or even a criminal sentence.

The cost of renting an area directly depends on the region and population. In small towns, the price per square meter starts from 40 thousand rubles, in large cities - from 80.

A children's cafe located in a shopping center will definitely not be left without visitors

Financial plan with calculations 2019: purchase of equipment

The choice of purchased equipment and furniture depends on the format of the cafe. The minimum list will be as follows:

tables for visitors;
sofas, armchairs or chairs;
toys and decor for the hall;
cutlery and crockery;
refrigerators;
kitchen tables;
dishwashers or washing tubs;
plates;
blender / coffee maker / microwave (depending on the menu);
grill;
oven for pizza.

This equipment is enough for a small establishment. If an entrepreneur decides to open a children's cafe with a playroom in a small town, he needs to rely on more equipment and furniture, to which toys and other children's entertainment will be added. For example, about 300 thousand rubles will be spent on decorating the hall:

8 tables for adults;
2 tables for children;
32 chairs for adults;
10 highchairs for children;
2 sofas;
2 carpets;
1 bar counter;
3 floor hangers;
children's labyrinth;
pool filled with balls;
information desk;
4 sets of blinds;
4 pillows;
Other decor and toys.

Approximately 500 thousand will be spent on equipping the kitchen:

pizza oven;
oven;
electric stove;
dishwasher;
blender;
meat grinder;
coffee machine;
refrigerator;
a set of dishes for 40 visitors;
overalls for staff;
tablecloths;
towels;
napkins.

All kinds of games and soft poufs in a children's corner will take about 80 thousand rubles, for office equipment for staff - 90 thousand.If there are TVs in a cafe, then 100 thousand will need to be allocated for them. 1 million rubles.

Recruiting: where to start?

You can post advertisements on job search portals as well as campaign on social media. These are the most reliable ways to attract potential service workers. In order for an entertainment cafe for children to start operating, it will need:

good chefs with appropriate education;
experienced waiters;
animators and teachers;
cleaning ladies;
administrators;
security guards;
accountant.

Kitchen workers and staff in the room who are in contact with children are required to have health books. In general, it is worth hiring people with an active lifestyle who love children. A close-knit team aimed at a common result is half the success.

Employees should be friendly

Marketing plan: what does it take to open a cafe?

In order for an institution to start functioning successfully from the first days of its opening, it is necessary to think over an advertising campaign in advance. It can consist of:

posts on social networks;
distribution of leaflets;
creation of your own Internet portal;
placing banners on third-party resources;
posting ads;
announcements at events;
buyout of airtime in the media.

Advertising should be chosen depending on the type of settlement. If it is a big city, then it is better to give preference to leaflets, social networks, websites and local press. In a small town, you can use both the above methods and outdoor advertising.

Income and expenses: how much does it cost to open a cafe?

If we take as a basis an institution with 30-40 tables and a game room, then it will take about 1.5-2 million rubles to invest in it. They are distributed as follows:

Repair, design and equipment - 1 million;
Advertising - 120 thousand;
Salary for employees - 400 thousand;
Documents, rent and outsourcing - 200 thousand;
Reserve fund - 100 thousand

These figures are approximate, since you can hire fewer staff, and also save on advertising. The income of the institution will be from 1 to 1.5 million per year. Thus, it will pay off in 12-18 months.

To increase the profit margin, you can introduce additional services: celebrating the holidays, making baked goods to order, catering, etc.

Opening a children's cafe is not difficult. It is important to draw up a business plan correctly, to determine the direction of the institution. If you comply with all standards and sincerely love your business, then it will bring not only income, but also pleasure to the owner.

roll up

Now opening a restaurant is considered promising and profitable view activities. Services for babies are especially attractive. Many businessmen are wondering how to open a children's cafe from scratch in order to make a profit with a relatively small investment. You will need to take into account many factors and features.

A place to open a children's cafe

You will need to open an institution from scratch in a suitable area with many specialized institutions:

Schools.
Kindergartens.
Polyclinics.
Sports and recreation complexes.
Amusement parks.
Houses of children's creativity.
Zoos.

Walking around the city - the child is tired and hungry. Parents will look for opportunities to feed their baby. Opening a cozy, brightly decorated establishment nearby will be helpful. In a small town, you need to establish a cafe taking into account the nearest competing institutions. You will need to arrange parking for cars and strollers.

Features of the cafe for children

Open an institution from scratch for various age categories seems to be the same thing. This is a common misconception. Thinking about how to open a children's restaurant from scratch, you need to understand the difference. It will not work to earn money on alcoholic and tobacco products - the strictest ban has been imposed on such products in establishments. Establishing a children's restaurant is not a trivial building of a place catering, but the creation of a whole complex of entertainment, so that the child feels in a small fairy world. It is necessary to establish a cafe for kids of different ages, expanding the circle of visitors from scratch and proportionally increasing profits. When starting to create a children's institution, so as not to burn out, it is worth analyzing in detail the market for such institutions in the city and carefully studying the demand for food. You will need to know:

Advantages and disadvantages of competing establishments.
Standard operating mode.
Examples of establishment design.
Approximate menu.
Possible additional services (holidays and children's games).
Service personnel uniforms (clothes decorated in a special style, so that it was interesting for the kids to communicate with the waiters).
Services and entertainment for adults.

Interior design and special equipment

Open a children's restaurant is located in a spacious, bright room with 3-4 windows. We need to provide a kitchen, a hall and think about a play area. It is better to open the room in an unusual style so that children and parents are interested. It is worth choosing bright colors and special attributes from children's cartoons and fairy tales. Furniture should be made to order from scratch, providing visitors with comfort. Sharp corners should be avoided in the design of furniture items, reducing the likelihood of injury to young visitors. Establish a stage in the hall necessary for various children's events.

You will need to open a play area that will be interesting for children of different ages. You can hang pictures from various popular cartoons on the walls. It is better that the hall does not overlap with the playing area. Several tables should be installed for board games in company. Trampoline, wall bars, ball slides and houses will be great entertainment. It is imperative to hang a plasma panel on one of the walls, showing children's channels, full-length cartoons and favorite fairy tales.

Do not forget about the air conditioners in the premises of the cafe, which provide visitors with a comfortable rest in the establishment, encouraging them to come back again.

Tables and chairs are selected taking into account the physiology of adults and children. Remember to install special chairs for the smallest visitors (up to two years old). Modern kitchen equipment will help you to cook really tasty and healthy food.

Features of the menu of a cafe with a children's theme

The success of the establishment is facilitated by a varied menu, including classic and original dishes, which is a specialty of the cafe. From the classics, the menu should include various soups, cereals with fruits, fries, pizza, and drinks. Do not forget about desserts - children love sweets, so the menu should contain pastries, cakes, ice cream, pancakes with a variety of fillings, milkshakes. The presentation of food should be made original using interesting decorations made from scratch from products or by purchasing ready-made edible figurines. It is better to arrange food in the form of drawings and scenes from cartoons. Design from scratch depends on the imagination of the chefs. The menu should be universal, or you will have to come up with separate dishes - for adults and children.

Necessary staff for a children's audience

When deciding how to open an institution for kids, you need to understand that the staff is very different from the usual. You should recruit waiters who love children and know how to find a common language with them. It is worth taking care of hiring educators with appropriate education, looking after the kids on the playground, in order to avoid injury or quarrels. Animators should be hired to provide entertainment for children - interesting contests, unusual games, performances on weekends and holidays. It is worth taking care of the costumes of these employees. Bright and colorful clothes, sometimes made on their own from scratch, attract the attention of children and arouse interest. The chef must understand baby food, being able to prepare healthy and tasty food, beautifully decorating dishes.

On the menu, it is worth making unusual names of dishes that attract the attention of parents and children.

Additional services provided by the institution

Children's birthday parties are the most popular in the city. Parents should be given the opportunity to come up with a scenario for the event or talk to the animators, taking into account the wishes of the birthday boy. In your own cafe you have the opportunity to come up with an action plan from scratch for the next month. The schedule of events should be posted in the establishment, on billboards and on the cafe's website. Opening the event is really in honor of something special:

Of the holiday.
Cartoon hero or fairy tale.
A popular children's game.

Organization of off-site holidays from scratch will be an excellent advantage of the institution for kids. When considering how to set up a toddler cafe, there are various possibilities to consider. For example, making cakes to order, in the form of various cartoon or fairy-tale stories. And then deliver them directly to your home.

* Calculations use average data for Russia

The catering business is considered a rather difficult and risky undertaking, because the level of competition is always very high here. Opening a children's cafe is to some extent a particularly difficult undertaking, because here you have to please not only the children themselves, but also their parents, be able to work with such an audience, always determine the needs of your client. At the same time, the state carefully monitors the activities of enterprises engaged in the field of public catering, therefore, constant checks are a normal thing for such a business. On the other hand, a well-organized cafe can bring a very good profit to its owner.

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The first step is to contact your local tax office and register your legal entity. A limited liability company is best suited. After registration, you will need to contact Rospotrebnadzor and the Ministry of Emergency Situations to obtain permits for the operation of a children's cafe. To register, you will have to allocate about 20 thousand rubles. It should also be noted that trade in alcoholic beverages requires a separate permit, but since we are considering the option of opening a children's cafe, this issue is often irrelevant. Often, but not always, because some cafes offer parents the opportunity to purchase alcoholic beverages - in general, it is up to the entrepreneur to decide whether to do this or not, and how much this will affect the reputation of the establishment. Let's just note that this is a very complex process and, as a rule, requires considerable additional investments. In fact, if alcohol is sold on the territory of a children's cafe, then it can remain “childish” only in words. We will not consider obtaining a license to trade in alcoholic beverages in detail here, and everyone who wants to get acquainted with this can, for example, read the information in the articles about opening a bar or restaurant.

Next, you should think about the selection of premises for your children's cafe. Here the entrepreneur already has many options, depending on the format in which he is going to work. The point is that in common cases it is optimal to find a place somewhere in the city center, but sometimes it makes sense to think about the option of opening a children's cafe in some residential area. Moreover, this is often an even more attractive option, because there will almost certainly be many competitors in the center, but somewhere in a residential area there may not be interesting places for the whole family to relax. In general, the selection of a location is a very responsible and rather difficult stage, because the success of an undertaking largely depends on the location. A children's cafe, opened in a place with poor traffic, almost certainly will not last even several months, but a successfully selected room and located in an advantageous location will almost never be left without visitors. If you don't have your own premises, then you will have to look for it for rent, at the moment there should be no problems with offers, however, the rental price can be very significant, especially the premises, which were originally equipped and meets all the requirements of Rospotrebnadzor. Of course, the price level can vary greatly in different cities, moreover, within the same settlement in fact, premises of the same level can cost a different amount per month - depending on where they are located geographically (the central regions are almost always the most "expensive"). It is necessary to count on the fact that the cost of one square meter can be from 500 rubles per month, that is, a cafe of 100 square meters will cost an entrepreneur 50 thousand rubles.

The next important point is the arrangement of the premises of the children's cafe. Let's start with the guest room. The amount of expenses depends on the size of the cafe itself - we will make an approximate calculation for a room with an area of \u200b\u200babout 100 square meters. The cost of one good table is 3-4 thousand rubles, a good chair costs 2-3 thousand, if you buy upholstered furniture, then you need to understand that sofas cost 20-30 thousand. Of course, there are also more expensive options. A cafe of such an area can have 40 seats for visitors (taking into account the fact that about 30-40 square meters will be allocated for the organization of a playroom and kitchen). It turns out that you need about 10 tables, 30 chairs and 2 good sofas. You need 75 thousand for chairs (2.5 thousand for each), 35 thousand for tables, 50 thousand rubles for sofas. It turns out 160 thousand rubles. It also makes sense to think about how to decorate your room inside - after all, this is a children's cafe, and the service should be aimed primarily at children, which means it makes sense to think about ordering a design project. The cost of design work ranges from 1 to 1.5 thousand rubles per square meter of premises, that is, everything for the same 50 m 2 of development will have to be paid from 50 to 75 thousand. Whether it is worth contacting design studios is a moot point, but if an entrepreneur himself can develop simply interesting project interior (interesting for children, of course), then there is usually no point in contacting a third-party company. You can also think about opening a playroom on the territory of the cafe - that is, a room where some events will take place, for example, custom birthdays. This is especially true in the case of a children's cafe.

The next important point is the equipment of the children's cafe kitchen itself. Here, again, it all depends on how expensive the cafe will be and what services it will offer. However, many participants in this market note that in the case of a children's cafe, you have to have a rather diverse menu, from which the conclusion follows - you will have to invest in a large number of different equipment. It can be not only stoves, kitchen furniture, kitchen appliances, but also ready-made installations, for example, for making pizza; a separate baking block (children love sweets), you also need to think about making ice cream on the spot, and sometimes some other sweets. Let's take the following calculations - 40 thousand rubles for a pizza oven, oven - 50 thousand, 2 frying surfaces - 30 thousand, 2 refrigerators - 60 thousand rubles, a large dishwasher for a large number of dishes - 70 thousand rubles, about 100 thousand rubles for small equipment such as mixers, vegetable cutters, meat grinders, blenders. There is also more complex, expensive, but productive equipment, for example, a professional pizzeria, designed for a large number of products, will cost 500 thousand separately. At least another 100 thousand - on tables and cabinets for the kitchen of the children's cafe. Additionally, you need to purchase a sufficient amount of dishes and other table setting elements, but this money, unless, of course, you buy expensive silver sets, will be small compared to kitchen equipment (from 50 thousand rubles). You also always need to have dishes in reserve, because with an enviable frequency, the dishes break (and children do it especially often), becomes unusable, so it's better when there are some reserves. As a result, we can say that half a million for kitchen equipment and the purchase of appliances is the minimum even for a very small children's cafe. Moreover, additional funds may be required for the delivery and installation of equipment. Thus, for small cafe you will have to allocate 500 thousand rubles for the arrangement of the kitchen, but in large cafes where a variety of dishes and drinks are prepared, the cost of equipment can reach 1.5-2 million rubles.

The next important issue is personnel. You need to hire a certain number of waiters - let's assume that our children's cafe will need only 4 people per shift, which means that this is 8 people a day if they work according to a standard schedule or only 4, but work in a 2/2 mode. The opening hours of a cafe are almost always at least 12 hours a day every day. That is, the very minimum is 8 people, but usually more waiters are hired in cafes. Their average salary starts from 15 thousand rubles (in small towns) or 20 thousand rubles (in relatively large ones, in large ones even more). Further - the administrator, this is at least 2 more people. These people already receive 25-30 thousand rubles a month. At the same time, all business processes that do not relate to making a profit by the organization are best outsourced, this includes, for example, accounting, security and the already mentioned services for maintaining the premises. Thus, minimum cost - about 20 thousand more rubles, depending on the size of the cafe. The next point is hiring employees to work in the kitchen, a good cook also receives 25-30 thousand rubles, his assistants (2-3 people at least) 20-25 thousand each. That is, according to the most conservative estimates, the amount of wages and outsourcing services will cost 320 thousand rubles a month, but usually this figure is much higher. If a children's cafe intends to deal with holidays, then you need to hire at least one animator - he gets 20-25 thousand rubles for his work, however, this person only works in case of orders, that is, at first one employee can cope with this work. It should also be noted that in order to develop its client base, it makes sense to start cooperation with event-agencies that are engaged in organizing events - if you conclude a partnership agreement, then some of the events that people order in the agency will take place on the territory of a children's cafe. In many cases, this becomes an item of additional income, and often it is the children's cafe that receives in this direction an amount almost comparable to the income from the sale of food. But here lies another problem - unlike restaurants, cafes and bars "for everyone" there is no significant income from the sale of alcoholic beverages, and it is through them that many catering establishments earn a considerable part of their income.

The rent for six months of work is 300 thousand rubles.

Registration - 20 thousand rubles.

Equipment for the children's cafe hall - 160 thousand rubles.

Design project - 50 thousand rubles.

Kitchen arrangement - from 500 thousand rubles.

Salary for the first month and outsourcing - 320 thousand rubles.

Purchase of food - from 50 thousand rubles (this figure can vary quite a lot depending on the selected menu).

It turns out 1 million 400 thousand rubles by the most conservative estimates. The amount of monthly expenses for a children's cafe is 370 thousand rubles. Such a large amount of monthly expenses is covered by exactly big markup on your goods. It's no secret that in many catering establishments the markup for a dish is 200%; a lower indicator is for food that is not prepared in a cafe, but is purchased externally (for example, baked goods). At the same time, the profitability of such an undertaking with a competent organization and a sufficient number of visitors will be very good, the operating profit is average successful cafe starts from 100 thousand rubles a month, but it is unlikely that it will be possible to reach such an indicator even in the first six months of work, so you need to have some reserve of funds. After deducting taxes, the profit will be 85 thousand rubles under the simplified taxation system. To get such an indicator, it is necessary to take at least 32 people per day, taking into account that the amount of each check is on average 500 rubles.

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In any case, this type of business is very difficult, while the children's cafe will not always work at full capacity, and at some moments visitors will have to be turned down altogether due to the lack of free seats. For example, on holidays and weekends there will be a lot of visitors, but on weekdays - much less. However, this is typical for many areas of public catering. Summing up, we can say that a children's cafe as a business is primarily suitable for those who already have experience in organizing public catering enterprises and are ready to invest considerable funds, realizing that the payback period of such a project is quite long. The cafe can receive additional income at the expense of the holidays, but you shouldn't count on it at first.

Matthias Laudanum
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Despite the presence of a large number of catering establishments in our country, there is a lack of specialized cafes for children, especially in medium and small cities. Such places for young visitors are very popular, and there is a perfectly reasonable explanation for this.

Everything is thought out in the children's cafe - bright colorful design, comfortable ergonomic furniture, a menu that includes the favorite treats of kids and, of course, entertainment programs from which visitors get an unforgettable experience. The demand for entertainment services for children is very high. This fact should attract the attention of novice entrepreneurs, since with the proper organization of a cafe, its activity can turn into a very promising business.

How to open a children's cafe from scratch?

Before you learn how to open a children's cafe from scratch, you need to understand the features of its work. It should be understood that, unlike restaurants and bars, there are no alcoholic beverages or tobacco products. It is known that it is alcohol and cigarettes that bring good profits to the owners of entertainment establishments. On the other hand, when opening a cafe for young visitors, a novice businessman does not have to spend significant money on purchasing the appropriate licenses.

It is also worth considering the peculiarities of the menu for kids. Even a simple cake, if it has a catchy name, will be popular and sold in large quantities, because it will attract the attention of a child's audience. The list of dishes should include children's favorite milkshakes, juices, sodas, desserts and salads from exotic fruits.

As practice shows, children spend most of their time in a cafe playing and taking part in funny shows. Animation programs are particularly popular, so businessmen should pay special attention to the selection of professionals who can provide interesting and exciting shows.

Important: novice entrepreneurs should conduct a thorough market analysis, study the concept of competitors, take into account all the nuances of such establishments, and then develop their own project of a children's cafe and think over a list unique services for potential visitors.

Business registration

A cafe for children as a business is subject to mandatory registration with the tax office. If you plan to open a small business, it will be enough to register an individual entrepreneurship. This procedure will not take much time, and its cost will not exceed 800 rubles.

For large cafes, the design of an LLC is preferable. This will give an entrepreneur an opportunity to work with legal entities, as well as a number of other advantages enjoyed by representatives of small and medium-sized businesses. To register an LLC, you will need to pay a fee of 4 thousand rubles, as well as 10 thousand as the authorized capital of the organization.

Individual entrepreneurs can choose the STS as a tax system, and companies registered as legal entities - UTII. After registration, an entrepreneur needs to obtain permits from regulatory organizations, such as:

Rospotrebnadzor;
fire inspection;
sanitary and epidemiological service.

It is worth taking permission from local government bodies. Please note that a cafe for children, like other catering establishments, cannot operate without quality certificates for toys and food. In addition, you will need to have in the package of mandatory documents:

an agreement with the owner for the lease of premises;
work contracts with staff;
contracts with suppliers.

If an entrepreneur wants to open a bar from scratch, he should know that the presence of invoices and quality certificates for each delivery of food products is a prerequisite for work. In addition, all employees are required to be at the workplace with a health record with them.

Important: depending on the type of activity, whether it is a children's cafe, a vegetable business or own production, the entrepreneur must indicate when registering OKVED. In this case, code 55.30 - "Activities of restaurants and cafes" is suitable. Detailed information on the work of small and medium-sized businesses (for example, how to pay taxes on salaries) can be found in the department of the Federal Tax Service when contacting the relevant specialists.

Concept selection

The choice of the concept of an enterprise should be approached with special responsibility, because not only its attendance, but also the level of income will depend on this. A cafe for young visitors is a special place where every child should enjoy their time, for which it is necessary to create the necessary conditions... First of all, it is recommended to carefully think over the design of the room, decor, colors, and also correctly divide it into certain zones - areas for eating, holding shows, game rooms, places for recreation.

You will definitely have to carefully work out the concept of a playground for young visitors. To make the pastime of children fun, you can organize:

attractions;
place for intellectual games;
amateur corner.

In addition, it is worth considering the option of organizing active rest visitors, for which you should equip the institution with sports equipment, slides, carousels and a pool with balls. Please note that the playroom must provide a high level of safety for children, therefore the equipment must be selected with a soft finish that excludes injuries.

In order to effectively develop the concept of a children's cafe, a novice businessman can analyze competing organizations and, based on the data obtained, come up with his own "zest". To do this, it is necessary to determine what kind of leisure activities would be of interest to children and their parents, what dishes and drinks should be included in the menu, whether it is worth focusing on the organization of full breakfasts and lunches. A businessman must understand that without a preliminary detailed analysis of this niche, an investment own funds would be pointless and risky.

Search for premises

The success of the enterprise will largely depend on the choice of the location of the children's cafe. Indoor areas must be at least 100 m2? and include:

dining area;
place of the games;
office space;
installation of attractions;
administration office;
the kitchen.

If you plan to open a large entertainment venue, you will need much more space. For example, this will be required to organize a roller skating area, installation of trampolines, slides, etc. You can open a cafe for children in the city shopping or entertainment center, on the ground floor of a suitable residential building or to look after a detached building for these purposes.

It is extremely important that the cafe is easily accessible, there should be a spacious car park near it. It is also worth considering the possibility of implementing themed exterior design, which will attract a large number of customers. An important point that you need to pay attention to when choosing a room for a cafe is the availability of serviceable engineering communications. These should include:

drainage system;
water pipes;
power grid and lighting system;
supply and exhaust ventilation;
fire alarm;
video surveillance and security systems.

Increased requirements are imposed on the power grid, since it must withstand a significant consumer load, because a large number of equipment will be connected to it. You can also open a cafe for children in a residential building, but it should be borne in mind that the building should not be demolished. Such information can be obtained from the BTI and the city's architecture department.

As a rule, residential buildings are looking for areas for opening such types of business as, for example, a grocery or tea store, hairdressers, beauty salons, pharmacies, etc. This is primarily due to the fact that the cost of renting them is low. SanPiN 2.3.6.1079-01 prescribes the requirements for premises for catering establishments, which should be followed. As for the price for renting space, its average size is 120 thousand rubles. It is worth remembering the need for renovation works, for which you will have to spend about 200 thousand rubles.

Equipment purchase

The purchase of equipment for a children's cafe will require considerable investments from an entrepreneur. To open a business, you need to equip the kitchen, playrooms, purchase inventory, furniture, and auxiliary equipment. An approximate list of equipment may look like this:

kitchen stoves;
cutting tables;
household appliances (meat grinder, coffee maker, apparatus for making milkshakes, mixer);
sinks;
dishes.

To equip the play area, you will have to purchase furniture, paintings, attractions, play sets and equipment for entertainment (modules, slides, pool with balls, trampolines). Without fail, the item of expenditure should include the purchase of air conditioners, security systems and video surveillance. To equip a small cafe, the area of \u200b\u200bwhich does not exceed 100 m2, you need to spend at least 2.5 million rubles (for comparison, to equip a mini-bakery, you will need about 400 thousand rubles at the start).

Attracting staff

Which employees are better to invite to work in a cafe for children? If you plan to open a small institution, the staff will consist of the following specialists (with a salary):

pastry chef (2 persons) - 50 thousand rubles;
gambling hall employee (2 persons) - 30 thousand rubles;
bartender-waiter (2 persons) - 40 thousand rubles;
cleaning lady (2 persons) - 36 thousand rubles.

Total - the salary of employees is 156 thousand rubles. You will also need to pay for the services of animators (from 40 thousand) and an accountant (10 thousand), who can be remote specialists. Thus, the monthly labor costs of the personnel will amount to 206 thousand rubles.

Advertising campaign

What marketing strategy take advantage of to effectively attract customers? It is better to launch ads shortly before the opening of the cafe so that the target audience knows in advance about the upcoming event. To disseminate information, an entrepreneur should use the media. In addition, good results will be given by:

promotion of a children's cafe on the Internet;
placement of information on elements of outdoor advertising (billboards, banners, banners);
distribution of flyers and leaflets in public places;
announcements in public transport and metro.

Do not forget about creating a business card site for a cafe, where it is periodically recommended to publish all kinds of promotions for target visitors. The advertising campaign costs will amount to about 20 thousand rubles per month. When a cafe for children begins to receive visitors, information about its activities will quickly spread among people, which is also a good way to attract a target audience to your business.

Children's cafe interior

Children love bright colors and beautiful pictures, so the design of the cafe should be developed in accordance with this feature. In many establishments, walls are painted with rich colors, while the images can be completely different. For example, themed graffiti looks good, as well as fairy and cartoon characters. Even at the stage of project development, special attention should be paid to safety, because most of the visitors are children, and they should not be harmed.

Slippery floor coverings should be avoided as the child may fall and bump during play. When choosing furniture, you need to pay attention that it is free of sharp corners. It is better to buy tables with a rounded shape, and instead of chairs, use soft sofas, ottomans or bean bag chairs.

It will not hurt to lay soft mats on the floors in the playrooms, which will avoid injury. It is important to provide good indoor lighting and a comfortable environment for visitors. The interior should have a stylish bright decor. It is worth entrusting the design of the cafe to a professional designer. The more comfortable the little visitors are, the more popular the cafe will become.

Children's cafe business plan

To find out how much money you need to start, determine the monthly costs and possible income, you should develop a business plan for a children's cafe. The initial one-off investment includes:

registration of an enterprise with permits - 40 thousand rubles;
rent (100 m2) - 120 thousand rubles;
repair, designer services - 300 thousand rubles;
purchase of equipment - 2.5 million rubles;
advertising production (website, banners, banners, outdoor signage) - 200 thousand rubles;
purchase of the first batch of products - 100 thousand rubles;
other expenses - RUB 100 thousand.

Total - to open a cafe for children, you need to invest 3.36 million rubles. You will also need to calculate your monthly expenses. They are formed from the following indicators:

rent - 120 thousand rubles;
social contributions, taxes - 50 thousand rubles;
staff salaries - 206 thousand rubles;
utility bills - 20 thousand rubles;
grocery purchases - 150 thousand rubles;
other expenses - 15 thousand rubles.

Thus, the entrepreneur will have to pay 566 thousand rubles for a month of operation of the cafe. Usually, when located inside a shopping center, the attendance of the institution will be higher - about 100 people per day. Consider the possible income of a small cafe with 50 paid orders per day.

With an average check of 500 rubles, the daily revenue will amount to 25 thousand rubles. Such attendance will allow the return on investment in 7-10 months and further ensure a stable profit. For 30 days the cafe will bring 750 thousand. From this amount you need to subtract 566 thousand (monthly payments), you get 184 thousand rubles of net profit.

Children's cafe franchise

Many entrepreneurs at the beginning of their activities experience a number of difficulties with starting a business. The main problem is the lack of money. For this reason, it is worth considering the option of a cafe franchise for children.

What will a person get in cooperation with a franchisor company? First of all, he will be able to apply a ready-made business model to achieve success, besides, his company will operate under a well-known brand. Interaction of private enterprises with franchisors has a number of undeniable advantages. Here are some of them:

business development for a ready-made effective project;
quick start due to fame brand (franchisor);
business support at all stages of development;
receiving significant discounts from a partner;
provision of high quality raw materials and equipment for the production of products.

In addition, the entrepreneur is provided with assistance in staff training, paperwork, finding premises and other privileges. Each franchisee pays a lump-sum fee and pays royalties. Cooperation with a partner allows you to quickly recoup your investment and does not require huge investments, as is the case, for example, with the CFS franchise. Consider several well-known companies offering franchise cooperation:

TM "Ander Son". The organization is a chain of family-type cafes, where each visitor can buy delicious homemade cakes and confectionery... There are playrooms for children, and a cozy atmosphere reigns in the halls for clients. The cafe menu contains exquisite dishes for kids and adults. In cooperation, franchisees receive the right to use the trademark for 5 years, while territorial conditions are negotiated with the company. To start doing business, you will need a start-up capital of 1.9 million rubles. The entrepreneur is obliged to pay a monthly fee of 10% of the proceeds. Business profitability is about 25%. Subject to the recommendations of the franchisor, the funds will pay off within 1-1.5 years.
TM "Kinderland". The chain's establishments have everything for a first-class rest and great pastime for the whole family. The cafes have a stylish design. The franchisee receives the necessary information support, as well as the opportunity to use effective marketing tools. Taking into account the entrance fee, the entrepreneur needs to have 3.5 million rubles at the start. Monthly deductions are 5% of revenue. Investments will pay off on average in 1.5 years.
TM "Cinderella". Cafes of this brand are very popular among both children and adults. Clients can enjoy exquisite cuisine, relax comfortably, and professional animators conduct unforgettable show programs for young visitors. The franchisee will receive not only stable profit, but also tremendous pleasure from cooperation with the company. The lump-sum contribution is 1.5 million rubles, and 5% of royalties must be paid from the business turnover. Investments at the start - from 2.5 million rubles, which will pay off in 10-12 months of work.

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