How to sell products in contacts in a group. How to create a VKontakte group for sales? The main components of a successful sales team. Adding a list of products

In recent years, online trading has become extremely popular. Many businessmen create their own websites, blogs, and also place advertisements on special trading sites. But the easiest way in our country is to create an online store on the VKontakte social network.

Why this site?

VKontakte is the largest social network on the RuNet, ranking first in the CIS countries and 21st in the world. The site's daily audience is about 60 million people who not only communicate with each other, but also listen to music, view public pages, groups, and also buy and sell.

Advantages of the VKontakte store:

popularity of the site;
ease of navigation;
availability of statistics;
convenient means of communication with customers;
low costs during creation;
no need for a separate room;
you don't need to devote a lot of time.

How to open a store based on the VKontakte social network? Technically, it is very simple and accessible to every user, but first of all, you need to understand what is required for this and what pitfalls await you on the path to a thriving business.

Product selection

The first step is to decide what will be sold. And here imagination can lead to a very big mistake - to selling expensive products. It is tempting but very dangerous to sell digital equipment, Swiss watches, etc. The quality, as well as the inexperience of a novice businessman in selling such goods, may fail. To select and order such products, specially trained personnel are needed, and this requires a lot of time and financial investments, which is not very profitable for a novice entrepreneur. You should not work with goods that require certification - food, cosmetics, perfumes. You should start with inexpensive items - clothes, shoes, bags, linen, stationery, jewelry.

Suppliers

Do you want to have big profits? Order goods from China. This is a very profitable option for a novice seller. Their products nowadays are of much better quality, and the cost is acceptable. To be on the safe side, you can use the services of intermediaries from China. You won’t have to pay much for their work - only 5-15% of the cost of the goods and be confident in the quality and delivery time.
If you don’t have time to search for quality among dubious offers, there is another option - buy in your own city or in nearby cities. Of course, this can be much more expensive, but everything is compensated by minimal risks, since you can see the product with your own eyes.
Now you need to decide on the amount of the initial purchase. The purchase price of goods is usually 50% lower than retail. You will have to pay 25% for delivery and mailing to customers. As a result, the businessman receives 25% of the profit. It’s one thing if he has start-up capital or is ready to take out a loan (which he shouldn’t do because of the high interest rates). It’s another matter when there is neither the first nor the opportunity to take the second.
Prepayment from clients will not save you. Having ordered a product, the buyer will not have to wait two weeks; it will be easier for him to go to a regular store. You should start with friends and acquaintances. On the one hand, they will be able to wait, trusting a businessman friend, and the store seller, on the other hand, will try “not to lose face in the dirt.” Friends are the future of advertising.

Legal side

Often, when opening a store, people do not think about the legal aspects of this matter. Therefore, it is imperative to pay attention to a number of points, without which the business will be illegal:

opening an individual entrepreneur (individual entrepreneur) or LLC (limited liability company);
selection of tax form;
trademark registration;
drawing up an agreement on the return and warranty service of goods;
drawing up an agreement with the supplier;
review the clauses of the Law “On Advertising” for further legal advertising of goods.

How to open a store

To begin with, we create a business plan and decide on the product. Having decided on the product and suppliers, you can begin to create the online store itself. Previously, it was possible to stop at creating a VKontakte group, but since 2011, Pavel Durov (creator of VKontakte) has prohibited inviting users to the group who are not friends of the administrator. As a result, entrepreneurs found another way out - creating a personal account for a store.

To do this, you will need to enter a phone number, since each new page must be linked to a number. Then come up with a name for the page. For example, “Clothing Store”, “Women’s Clothing”, “Inexpensive Shoes”. This needs to be taken very seriously, because by choosing the right name, you can get more clients who will find the page through the VKontakte search engine or search engines (Yandex, Google, etc.).

The next step is to create a beautiful and attractive store avatar. This can be a regular product photo, a business card, or an image designed by a designer. Be sure to fill out all profile fields. You need to indicate the city in which you work as a businessman, contact information, as well as brief terms of sales.

And now the most important thing - photo albums. When working with suppliers, you can have a lot of photos of the future product. These will also need to be added to the page as images with captions. Here you need to be very careful so as not to get confused later in this amount of information. There must be a clear structure and an “invisible connection” with suppliers’ websites, so that you can easily order this or that item.

Advice. Do not write prices under product images. This will save you unnecessary work in the future, as they will definitely change. All details in private messages or by phone.

On the wall of the page you can inform customers about new arrivals and other store news. In a separate album, allocate space for reviews under some image or store avatar.

The page is ready, but something is missing. More precisely, someone. That's right, let's start adding people. This is the hardest part of the work, because many users can blacklist you or report you on the page. Therefore, as stated above, start with your own friends by adding a short message about your services to the invitation.

First orders

Here it is, the long-awaited first order! Here everything depends on the starting capital. The first option is to order a whole batch. The second is to collect several orders from customers, and then order from suppliers. Having established a sales system, you can determine the number of units of goods for the next order in batches. This will make delivery time to the buyer minimal and accordingly increase profits.

Important. Create a positive image for your store. Be very polite and attentive to each client.

Advertising

To be successful in sales, you need to periodically advertise your store. The most effective way of advertising is advertising on public VKontakte pages. The cost of the post is 300–3000 rubles. A public page must have a suitable audience. If you sell women's clothing, you should not advertise on men's public pages.

Promotion

How to promote your store? The first way is to invite friends. But the site has certain restrictions on the number of invitations per day - about 20 people. The second way is to sell goods in other cities. One person from another city can advertise and add buyers. The third way is to add friends through special programs, but here you cannot do without the services of so-called “freelancers”.

This method is not very safe, but it is effective.

The fourth method is to create a VKontakte group. Now you can add friends there from the store page. The group will additionally advertise the product to regular customers. You can also use the “Group Statistics” tool to regulate the number of users and their age.

Opening an online store on VKontakte is not the highest level of online trading. This is just the first step towards a thriving business. Having crossed it, you can create a website where there will be many more opportunities and, accordingly, clients. Happy sales!

2014 brought the VKontakte company to a completely new level by capturing 60 million Internet users per day, and I’ll even say more - 99 percent of users who read this article have their own VKontakte profile. Now I’ll reveal my cards, but most likely you already understand what this article will be about - promoting your product on social networks, namely Vkontakte.

Many of my readers who are interested in selling goods from China or selling goods in general ask questions about how to sell through social networks. This is actually what I want to talk about today in this article and give my recommendations. So, let's start how to open an online store on VKontakte!

Demand for your product among VK users

First, look at your product and think about whether it can attract customers from social networks? Yes, it can, and without much difficulty, unless of course it belongs to the luxury segment.

The ideal product options for selling through social networks are clothing, accessories and other oversized goods that the client can receive by mail and will not need a gazelle for transportation.

How to open a VKontakte store

To start working through social networks, you need a page or community through which you will sell goods. Create a group, come up with a good name, for example “Branded clothing...” or “Clothing at low prices...”, remember that the name should fully reflect your work, the visitor should understand just by the name what you offer him, and he should know everything else after he looks at the page and becomes interested. After that, read the article. After reading it, you will be able to create a convenient product catalog.

Materials for a group on a social network

A good quality photo of the entire product range is a mandatory attribute of a group on a social network, but in addition to photos, you need good descriptions, which you should not skimp on. Describe each product in detail, this will significantly improve the attitude of social network users towards your product, and if you go into detail, the visitor will leave, and you will not see not only a sale, but even a repost of your post.

Next, you need to start attracting regular customers, for which you should start writing articles on the topic of your store, for example about cosmetics, and posting them in the created group at the same time. This approach allows you to attract regular customers who will come at the same time to read the next post or instructions and find something new in your product range, and will also help in promoting the group among VKontakte members.

Payment for purchases on a social network

Everyone likes to choose, and I will say right away that you need to provide the choice of paying for the goods, for example, with virtual money (Webmoney, Qiwi or Yandex money), transfer of funds to your bank card, postal order or cash upon receipt of the goods at the post office (cash on delivery).

Marketing and PR

To promote your group selling goods faster, you should organize a promotion, or better yet, a drawing of goods, where in order to participate the user should like and also repost the post on the wall, after which you need to select a winner through the generator.

Yes, you will have to give a gift to the winner of the competition, but in turn the group on the social network will receive a large number of subscribers and reposts, which will bring more profit later than just sitting and waiting for clients who will not appear on their own. Understand that people should hear or read about you, but how can you do this if no one reposts posts about the group?

Well, if you are categorically against gifts, then other options are possible, for example, a discount for a single visitor of 20 percent on the next purchase, and selection can be made, for example, through a competition of photographs sent by visitors on the topic of your trade. You can come up with a huge number of such competitions, the main thing is that you personally like it.

Community advertising from a social network

Community PR naturally requires funds, but you'll hit the nail on the head. For example, you have accessories for cars and naturally a group of car enthusiasts, then this is the target direction that you need to stick to. So, write to the administration of the group and offer cooperation, in which they post a small post mentioning you and, accordingly, receive a small reward for this, but remember that the cost of the post depends on the number of group members and the more there are, the more expensive such advertising will be.

Or simply buy advertising in thematic public pages with good statistics on traffic and activity. You can also use where you will pay for clicks or impressions. But this is early for beginners and later I will describe the step-by-step process of setting up targeting in VK (subscribe to the blog and don’t miss the article!)

Communication with the client

As soon as users start paying attention to your group and viewing photos, questions will begin that you shouldn’t be afraid of. Answer, do not delay and start dialogues with visitors. You need to have good conversations with customers and not just answer yes, no, in stock or out of stock; Explain to them, but don’t be zealous, otherwise they will think that they are not competent in some issues and will leave you.

Example: a user is interested in the availability of a blue T-shirt, which is out of stock, you should not answer him briefly: “No”, formulate the offer in such a way that he will come back again. Say that at the moment green T-shirts are in great demand and you have them in stock, and the blue one will be delivered a little later. Try to interest him, write a date for updating the product, force the client to come again or direct him to something similar, offer a product that you think he might like.

Conclusion

Well, now you know how to open an online store on VKontakte. Naturally, a group on a social network is great for small and even medium-sized businesses, but as sales grow, you should also think about creating a personal online store, which allows you to take advantage of contextual advertising and expand the boundaries of trade. There is a whole section on my website about how to create and promote an online store and you call it: . But do not forget about the beginning of your work and do not abandon the previously created group in contact, continue to work and expand the boundaries.

I look forward to your questions, additions and objections! Have you already tried selling on VK? Share your experience!

Best regards, Schmidt Nikolay

Each of us uses social networks for different purposes. Most users communicate there, meet new people, view news from their friends, and read interesting materials. However, there is another application for social networks - commercial. They can be a great tool for business.

For example, if you know how to create a VKontakte group for sales, you can do this and simply attract interested users. This solution allows you to launch your own business online with virtually no investment! Want to know how to do this? Read our article.

VKontakte groups

If you have used the designated social network, you should know that it provides the ability to create groups and pages for them. They come in two forms: in the form of a community, to which any user can be invited as a member, and also in the form of a single page that makes publications on your own behalf. How to create a VKontakte group (for sales, communicating with friends or organizing an event - it doesn’t matter) is described in the service rules. True, it is not at all necessary to read all this - the whole procedure is extremely simple. You can create a community, as you can see from the photo below, on absolutely any topic.

You need to go to the “My Groups” tab, after which in the upper right corner you need to click the “Create Group” link. Next, you will be sent to a page with empty fields in which information about your group will be entered. Here, of course, you need to fill in information about your product, as well as your contact information.

Create your group

Many users who want to try their hand at a business organized on social networks are wondering how to create a VKontakte group for selling clothes. However, this formulation is not entirely correct. The task should be set as follows: how to promote the VKontakte group? After all, in fact, simply starting a community takes a few minutes - this is a free action that an ordinary VK user can handle without much difficulty.

Another thing is filling the group, attracting people and selling goods. All this can be summarized by the question: “How to create a selling group on VKontakte?” Unfortunately, there is no single answer to this, since it all depends on the business niche you choose that you sell). Let's try to look at some of the main factors that influence sales levels.

How to fill a group?

One of the most important elements of your community for selling, say, clothing. If you want to sell a particular product, you must first prepare its high-quality descriptions and photographs. It would not hurt to explain to the buyer the detailed procedure for ordering an item from you: delivery, payment, guarantees. For some reason, those who are looking for information on how to create a VKontakte group for selling goods forget about this, thereby causing additional inconvenience to their clients. Remember: ordering an item from you should be very convenient and fast for the user. Accordingly, it is necessary to create your own group, guided by this principle.

How to promote a group?

Let's say you've connected with product suppliers and created quality content for your group. Before you, of course, instead of the question of how to create a VKontakte group for sales, now a completely different one has arisen - how to promote a community. After all, participants are your people who can advertise your business and make it profitable. You can attract participants in different ways. This is the VKontakte advertising network (ads shown in the left panel), advertisements in other similar groups, organizing competitions for participants with prizes, inviting friends and much more. As practice shows, using one of these methods is ineffective. A combination of different paths is needed here.

How to organize sales?

Having learned how to create a VKontakte group for sales, how to attract people, you just have to organize these same sales. Well, this is no longer such a difficult task. It is necessary to think over ways to deliver products to customers, calculate their cost, decide who will sort orders, arrange packaging for goods and other nuances. Having thought them through, you can safely say that you have organized sales in your group.

The next stage is the promotion of your store. Everything is natural here: the larger the audience you can reach, the more you will earn on sales. This, in turn, will bring you tangible profits in the long run. Perhaps, as you work with your group, you will also be forced to switch to a single product category, develop a corporate identity, and so on. In fact, it all depends on your imagination and experience. As the successful stories of other stores show, it is possible to start trading on VKontakte. The main thing is to find your niche and properly organize all working business processes. If you succeed, consider that you have created your own business. Further profit in this case is only a matter of time.

I offer a detailed manual on how to create a VKontakte group to sell goods on the Internet. Now it is enough to create a community in contact and directly attract customers through social networks with thousands of visitors.

Hello, my dear blog readers. Today there will be a useful article for many users of social networks. Business on the Internet is taking on more and more new forms, creating communication channels with potential buyers. Business is looking for an audience. Social media has a huge human resource and businesses want to connect with it.

The VKontakte social network is the largest and most popular Internet platform, with an audience of more than 81 million daily visitors. Companies, both large and small, in search of common ground with this mass, create, pursuing two goals (feedback and sales) with one idea - to gain customers. The social network was especially actively used by small companies and individuals to conduct business.

Until September 2015, the Vkontakte platform did not have specially oriented technologies for presenting products, except for advertising tools. The product offering was limited to photographs and product descriptions, plus advertising posts. To purchase or obtain information, the buyer needs to make contact on his own, so the likelihood of a transaction is reduced.

In the fall, an opportunity was presented that significantly expands the possibility of doing business on a social network. The “Products” service is integrated into communities and public pages, expanding functionality to the level of a simple online store.

Entrepreneurs are striving to master a trading tool for business through a social network. To avoid mistakes, it’s worth figuring out how to create a VKontakte group to sell products correctly and fill it with attractive products with excellent graphics.

How to create a community in contact and its main types

Interaction with a social network begins with a simple registration to create a personal page that provides access to the capabilities of the service. It is impossible to work in contact without your own page. The menu on the left reflects the sections; to go to the communities section you need to select “My groups”

The tab displays a list of groups of which you are a member, if any. To create a group, you need to click the “Create Community” button. From a mobile device, such as a phone, a group can only be created through a browser. The official application is slightly limited in functionality compared to the full browser version.

In the window that opens, you need to decide on the name and type of group.

It’s worth taking a closer look at the community types and examining the differences and advantages between them.

The group, by design, was created to unite people with a common idea or interest, primarily for communication. Groups are much more widespread, first of all, because they appeared along with the social network itself. The tool has become familiar to users. The group can be closed or open, but everyone can join the open one, and the closed one with the approval of the group administrator.
A public page is created to officially represent a company, personality or brand. The main purpose is information and promotion of the subject of the page. A public page is a narrower communication tool, a way to tell about yourself or a company, but by design it is less intended for commerce. A public page cannot be closed; its information is open to everyone, even users without their own page.

When creating a public page, there is a choice of 4 types, with slight differences between each other.

A group is created in one click. When creating any type of community, a menu opens with settings, selection of blocks to use and other parameters. In the future, to change the parameters, you need to follow the link under the main image (avatar) of the community - “Community Management”

Functional difference between a group and a public page

It is necessary to understand the significant differences in order to understand how to create a group in a contact to sell goods. A group and a public page have differences in design:

Differences are visible in the arrangement of blocks, for example, a block of photographs. For more detailed settings, you need to go to “Community Management”.

One of the main differences between a public page and a group is the “Latest News” section, or rather, its absence on the public page. In the “Latest News” section you can create a menu group with easy navigation and a unique design. Often used to sell goods.

No less important is the difference in the work of the central element of the community - the wall. Posts are available only to the page administration; users can be allowed or disabled to comment on posts.

Other differences include:

Users of a group are participants, and users of a public page are subscribers. The name of the entry button is similarly different.
The group can be linked to a location; you just need to indicate the location in the appropriate field.
A public page can have a birthday; for this you need to indicate the creation date; the group does not have this option.
The public page does not have an “Invite Friends” button; instead, it has the “Tell Friends” option, a very effective way of promotion. This way, the user simply receives information about the work of the public page, as opposed to a forced invitation from the group.
Only the public page has an events block for organizing meetings or celebrations.

In the process of working and understanding how to create a community in contact, you should pay attention to the interesting and unique content of the group in order to promote it. There is, from paid advertising to the exchange of publications between groups with similar topics.

How to create a group in contact to sell goods

Returning to the creation process, after defining the group type, enter a name. For example, the name is “Shop”.

The “Community Description” field provides information about the company, its goals and activities. It is better to make the description interesting and concise.

Indicate the topic of the community, in accordance with the company's activities and age restrictions, if any.

Creating a product showcase in a group

The service is available absolutely free, but is disabled by default. To connect, follow the “Management” link. In the “Information” tab, indicate “Enable” at the bottom.

The service offers the functionality of a small online store; indicate the city where the store is located and the currency used. In the contact field for communication, indicate a person, for example a manager, responsible for communicating with customers. By clicking “Write to the seller” a dialogue will open with him.

“Store Description” opens a window for editing the company description

As a result, a new block “Products” will appear.

The next stage is the catalog, for which we figure out how to create a community in contact. To add a position to the catalog - “Add”, or click on the block name to go to the catalog.

Here you can create a selection, in other words, by category.

Each collection has a name, preferably in accordance with the category, and a main image (Cover). Size no less than 1280x720 pixels.

Filling out the selection is done by adding and filling out an individual card.

Give each product a unique name and description, listing its benefits. Like a selection, each copy has a main image. When uploading, a miniature image must be marked for display in the general catalog.

You can also add additional photos, up to 5 pieces. In the “Category” field, select the appropriate one in the list and enter the price. If it is not yet in stock or you are not ready to offer it to customers, check the “Product not available” checkbox.

The result of all the work will be a convenient and visual catalog, with information, prices and attractive photographs.

If the offer is of interest, the client can contact the seller - “Write to seller”. The “Recipient” field automatically specifies the person you selected earlier, for example, a store manager. The selected item is attached to the message template; you can additionally add your own questions or comments.

Without a doubt, the “Products” service is a convenient tool that simplifies the interaction between buyer and seller on a social network. It is enough to figure it out once and understand how to create a contact group to sell your products today in order to effectively use and develop this communication channel with a huge audience of potential clients.

Here's an example of an existing sports nutrition store:

For a more complete understanding of what you read, I advise you to watch my video instructions

I hope the material will be useful for many aspiring Internet entrepreneurs. Please like and repost this article if you liked it.

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