Open the shop. Own business: How to open a butcher shop. Necessary personnel and their work schedule

17 Oct

Hello! Today we'll talk about how to open a store. We will consider opening any store, not a specific example based on the type of product being sold.

Open your own store Is one of the most common options for novice businessmen. The store can bring a stable income, practically does not require intervention in work, time and effort. However, many are frightened off by ignorance of exactly how you can open your store, how much it will cost and when it will pay off. We have tried to answer these and many other questions in this article.

What documents are needed to open a store

Let's figure out together how to open your store from scratch. The procedure for preparing for the opening of a store begins with registration as an individual entrepreneur or a limited liability company. Each of the options has its own advantages, but most often beginners prefer the sole proprietor, since in this case there will be fewer problems with reporting, as well as lower taxes. And the sanctions for individual entrepreneurs are much lower than for LLCs.
Unfortunately, such benefits and simplifications result in the fact that the entrepreneur is responsible for all obligations with his own property, and the founder of the LLC risks only a share in the total mass of the authorized capital. Among other advantages - great anonymity, because not everyone knows who is the founder of the LLC. You should also pay attention to the fact that when working with alcohol, registration as an individual entrepreneur is not suitable.

You should decide on the choice in advance, since the exact package of documents you need to collect depends on the legal status.

LLC registration

To register an LLC, you will need to collect the following papers:

  • in 2 copies;
  • for the sole founder - the decision to establish an LLC, for the co-founders - the agreement and minutes of the meeting;
  • photocopies of the passport of the director and founders;
  • a document confirming the payment of the state duty in the amount of 4000 rubles (you will need to open a temporary account);
  • if necessary -.

If none of the founders of the LLC is the owner of the premises at the legal address, then a letter of guarantee will be required.

On average, the registration process takes about 5 days and as a result, the entrepreneur will receive the following documents:

  • charter with a mark of registration;
  • registration certificate;
  • certificate of TIN assignment and registration with the Federal Tax Service;

IP registration

To register an individual entrepreneur, a shorter list of securities will be required:

  • receipt of payment of state duty;
  • signed and certified by a notary;
  • photocopy of your passport;
  • a photocopy of the TIN certificate;
  • if necessary - an application for the transition to the simplified tax system.

An important point: those who are engaged in the whole process on their own do not need to notarize the signature on the application, which will save on the services of lawyers.

The registration period is also 5 days, upon completion the entrepreneur will receive an extract from the USRIP and a certificate of state registration as an individual entrepreneur. All documents with information from the USRIP and the Unified State Register of Legal Entities for the registration of an LLC and an individual entrepreneur are sent to off-budget funds every day. The same information is sent to statistics authorities.

Registration completion notification and a letter from Rosstat can be obtained either in person at the institution or by mail.

Rospotrebnadzor

Thanks to the latest changes in legislation, start-up entrepreneurs no longer need to submit a huge pile of papers to various authorities. Instead, it will only be enough to notify one specific authority to open a store.

For individual entrepreneurs and LLCs that open trade according to OKVED 52.1, 52.21-52.24, 52.27, 52.33 and 52.62, this body is Rospotrebnadzor. The same applies to those who plan to deal with the wholesale supply of food or non-food consumer goods.

Notification is required to be submitted in the form specified in the relevant Rules. It can be delivered either in person, or by mail, or in electronic form, certified by an electronic signature. In the latter case, the portal of public services is used. After completing the process, you can open the store for the first customers.

Which store is profitable to open

Almost all retail outlets are in demand among buyers. However, some of them are more profitable than others, and the initial investment pays off faster. Next, we will look at various ideas for opening a store, estimate how much money you need to open your store. It is also worth understanding which store is profitable to open in a crisis.

Flower shop

Opening a flower shop is always profitable, but you need to choose the right place and delve into the flower business so as not to incur losses due to damage to the goods. Flowers need to be able to sell!

Produse store

A reliable and popular option, especially appealing to newcomers to the business. The demand for products will never subside, which guarantees a constant income in case of a successful location of the outlet. However, it requires special equipment, including rather expensive refrigerators. The volume of required investments will be about 600 thousand rubles, and the payback period will be about a year.

Household goods

Such products are also consistently in demand. To open a store, you will need certificates for varnishes, paints, etc. It is most profitable to open household goods stores in small towns and villages. The payback period is 1-1.5 years.

Children's store: toys, clothing, shoes

This product will always be in demand, because no one will save on clothes and footwear for children.

Also, many parents simply cannot refuse their child when he asks for a new toy. The decor in such a store should be appropriate - the shelves are slightly lower so that children can reach all the goods, and the interior is best decorated in bright rainbow colors.

Furniture store

In a crisis, it is worth paying attention primarily to more affordable solutions, and not to elite furniture. You should also pay attention to domestic manufacturers. In terms of quality, their products are not inferior to numerous foreign competitors, but at the same time they are much more affordable.

Hardware store

People always build - in and out of a crisis. Various building and finishing materials are in stable demand. According to experts, the profitability of the business is about 20%.

Auto parts store

Ask any car owner and he will tell you that there is always a shortage of spare parts in stores and you have to wait a long time for them by ordering delivery from another city or country. Auto parts stores will always be relevant. The main thing in this direction is to find your niche.

If you live in the provinces, consider which store to open in a small town. All of the above options will certainly work. You can also consider, for example, opening a pet goods store, a car accessories store, a fabric store, etc.

The choice of commercial equipment for the store

No real store can do without the appropriate equipment. The choice of specific models should be made based on the assortment of the outlet. Particular attention should be paid to refrigeration equipment - it is it that takes up the most space, and prices can cause a serious blow to the budget.

The choice of showcases is made based on the turnover and assortment. For example, for refrigerated display cases, models with a deep narrow layout should be chosen, and the temperature regime for them should be observed in the range from -6 to 0 degrees Celsius for fish and meat and from 0 to +8 degrees for cheese, sausages and confectionery.

After the refrigeration equipment, it is worth moving on to the selection of racks, which will become the main element for displaying goods. Today on sale you can find models with sections from 600 to 1250 mm long. The price also varies depending on the length. For bakery products, showcases are additionally completed with wooden baskets, and sections of confectionery products are supplemented with limiters that do not allow products to scatter.

When choosing commercial equipment, you should pay special attention to the following points: stability, functionality. Quality, durability and design. Before purchasing a specific model, you should pay attention to analogs, compare their parameters and only then stop your choice on a specific option.

Choosing premises for opening a store

A significant role in the question of how to open your store is played by a competent choice of premises for it. There are a number of requirements and aspects to consider when choosing.

  1. Item type... Certain types of goods require that they be sold at specific locations. For example, a grocery store or simple household goods should not be located in large shopping centers - more accessible premises should be preferred. An excellent option would be a building on a busy street in a residential area.
  2. Availability and visibility... Remember: even the largest traffic does not guarantee a large number of visitors and buyers. The outlet should be placed in such a way that there are as many target customers as possible on the street. You also need to take into account the location of the sign - it should be visible to everyone passing by. Remember, the better your store is visible, the less advertising it requires. It is very important that there are sufficient parking spaces nearby. Experts believe that 5-8 seats for every 100 square meters of retail space will be the best option.
  3. Competitors... The presence of neighboring firms can play both positive and negative roles. It is important to take into account their clientele: a hypermarket and an expensive boutique will not bring new customers to each other, and a beauty salon may well contribute to the growth of a client base.
  4. Price... One of the most important factors. It should be noted that here we are talking not only about the cost of rent. Any premises require periodic repairs from the owner. In addition, this amount should include marketing costs when the store is located far from the main flow of visitors. Do not forget about monthly payments: utilities and others. In some cases, additional redevelopment may be required, which entails considerable costs.
  5. Personal preferences... If you yourself plan to work in your own store, when choosing a room, it will be useful to take into account your own preferences - the remoteness of the place from home and the like.

It is very important to take your time when choosing premises for a store. Try to research the area ahead of time, look at potential customers and competitors. In some cases, you should not be afraid to postpone the opening date for this, because the wrong choice will result in a whole lot of problems.

Choosing a supplier for a store

Just as the seller fights for each customer, so the suppliers fight for their customers. At its core, a supplier is the same store, but wholesale. Care should be taken when choosing a supplier. Particular attention should be paid to the following criteria:

  • Reliability... Of course, it is reliability that is the most important criterion. It includes how obligatory the supplier is in terms of order execution, how honest he is during calculations, and how timely deliveries are.
  • Price... It makes perfect sense that everyone wants to buy the product as cheaply as possible. Under equal conditions, the supplier with the lowest prices should be preferred.
  • Range... It is also a very important criterion - the wider the product line will be exposed, the more interest it can attract.
  • Brand recognition... Everyone knows that trading is inextricably linked with psychology. To quickly gain a reputation, you should work with the most famous and popular brands. In addition, there are much fewer problems with working with them - it is much easier to return or replace a product under warranty.
  • Additional nuances... Among the important details include discounts, bonuses, deferred payments, issuance of goods for sale and others. They will allow you to get additional profit, so you definitely should not neglect them.

Don't limit yourself to working with just one supplier. The best option is to purchase from 2-3 wholesalers at once. Thus, if problems arise with one, others can close the gap.

It is also necessary to take into account such a nuance as logistics. To do this, you should find out in advance how the delivery network is built, which transport companies operate in the supplier's city and your own. The best option would be delivery by rail.

Finally, communication with suppliers is most often carried out via email. It is enough to select the items of interest, and the supplier will issue an invoice in response. After payment, the selected transport company will deliver the cargo.

Search staff for the store

When looking for employees, every employer can go two ways. He can try to find high-quality professionals who will immediately show the highest results, or he can hire promising talented people who have just to learn the art of trading. As always, there are pros and cons in both cases.

In the first case, the employer will face the problem of a lack of such specialists. In addition, they will demand appropriate wages, which not everyone can afford. And each such employee has a number of unique attitudes by experience, so first you need to rebuild them to new conditions. Among the advantages, it should be noted that it will be possible to save money on training, and employees will be able to work on the day they are hired.

Talented beginners will become clay in the hands of a master. With the right guidance, they can become top-notch professionals, but there is a chance of getting problems instead. But the salary of such an employee may be lower. At least at the stage of experience accumulation, training and internship. Such people can be raised in a team to be successful and loyal employees who are fully consistent with the specifics of the work.

Unfortunately, talent is not always revealed, and loyalty to the company may not come. Training a new employee invariably comes with a cost, including attending courses and training. And just the assortment of goods will need to be learned - to find out its features, advantages and disadvantages. When hiring a talented newcomer to work, one should pay attention not only and not so much to his presentation and communication skills, but also to his quick wit, because in a short time he will need to remember a lot of characteristics of various goods.

The result is the following picture: Highly skilled professionals are preferred if you can afford them. Otherwise, you will have to do with promising beginners.

Who is involved in the selection of employees? In all more or less large companies, this role is assigned to the HR department. The search for new specialists is most often carried out in the following ways:

  • Relatives and acquaintances... As practice shows, this is a common option, but often one of the worst. No matter how close the acquaintance is, this does not mean that he will be a good employee and seller. Unlike people on the street, it is more difficult to objectively assess a relative's skills. Very often we subconsciously smooth out obvious shortcomings and biasedly reward our relatives.
  • Posting ads in the store and on the street... One of the least costly, but at the same time effective ways, which is why it is attractive. Those who apply for an ad found in the trading floor can be immediately sent to the HR department, which will save a lot of time. Unfortunately, this turns into too much flow - the manager's office is very close, so just curious people can enter it, hoping for luck.
  • Advertisements in print media and the Internet... There are two main paths to this. You can study the existing offer or submit your own ad. In the first case, you will have to spend a lot of time and effort to study the applicants and consider their candidates. As a result, even finding one employee can take several days. Your own ad has a number of advantages - if you compose it correctly, then unsuitable candidates can be eliminated immediately. Interested people do not have to ring up - they themselves will come to your HR department.
  • Working with recruiting agencies... The main advantage of this option is shifting all the work of studying the resume, searching and interviewing to a third party. As a result, only those people who fully match the given profile will be sent to your company. The disadvantages of this approach are obvious: the work of a recruiting agency requires its own payment, sometimes very big. And despite all the precautions, the acquisition of a "pig in a poke" is quite possible. Risks can be avoided if the contract with the recruiting agency mentions the payment of the fee only upon the employee's enrollment in the staff at the end of the probationary period.
  • Talent Hunt or Headhunting... This method of personnel search is one of the most relevant developments. It consists in enticing highly qualified specialists from other companies. The main advantage of this approach is the ability to observe employees in action, assess their skills and abilities. The main disadvantage is high costs, because you will need to make a rather profitable offer, which he cannot refuse. Yes, and once lured an employee can always be lured away again: you can hardly expect any kind of unconditional loyalty from such a person.

The methods mentioned above are equally suitable for finding experienced professionals and promising beginners. The only exception is headhunting. Experts recommend contacting a recruiting agency when looking for a professional, since the chance of finding a truly experienced employee increases many times over. Beginners can also be looked for with other, less expensive means. Experts believe that a team that will combine experienced specialists and young beginners will be optimal. This will make the store more efficient and lower salary costs.

Finally, when hiring, you should not focus on your diploma and resume. It is also worth paying attention to the applicant's charm and appearance. Remember that salespeople will become the face of your company, and this face should be beautiful and cheerful.

Shop business plan - tasks and goals

An important point in the question of how to open your store is drawing up a business plan. Despite the opinion of some entrepreneurs, it is simply impossible to do without drawing it up.

Business plan preparation should satisfy the following objectives:

  • He should help a potential investor understand whether it is worth investing in a project.
  • The information in it should be decisive for the bank if a loan is required.
  • The plan becomes the source of all information about the project. This information will be useful not only for founders, but also for outside observers.

Accordingly, the business plan should solve the following tasks:

  • Determination of the circle of persons responsible for the implementation of the plan.
  • Identification of target markets, determination of the position of the store in the market.
  • Setting short and long-term goals, the formation of tactics for their achievement and development strategy.
  • Assessment of profitability and possible costs.

It is important to remember that a well-written business plan becomes the key to the store's prosperity. In no case should you ignore this moment, since a business plan is necessary not only for large companies, but even for the most modest shops.

Choosing the form of taxation

The question of choosing the form of taxation plays an important role when opening a store. It is on this that not only the tax burden depends, but also the amount of penalties for various offenses. It should be said right away that there is no universal answer here, everything is strictly individual. However, there is an algorithm that will help you make your choice:

  1. Prepare a general description of the company: where the store will be located, whether there will be legal entities among the clients, what is the value of assets and the planned annual revenue.
  2. Make an analysis of all forms of taxation and select taxes common to all.
  3. Choose your preferred option.

The choice of the form of taxation should be based on your net profit, and not on the amount of tax burden. In some cases, it makes sense to choose a system with high taxes, which will save in the long term or achieve a certain goal - occupying a certain market segment or similar.

General taxation system or OSNO

Applicable to individual entrepreneurs and LLCs. It is the default option - if there were no applications for the transition to another form, then it is OSNO that is used. The requirements include accounting, keeping a ledger of expenses and income.

OSNO taxes for LLC:

  • The main tax is corporate income tax in the amount of 20% of the profits.
  • Value Added Tax VAT - 0, 10 or 18%.
  • Corporate property tax up to 2.2%.
  • Insurance premiums for employees - 34%.

Taxes OSNO for individual entrepreneurs%

  • Personal income tax in the amount of 13% of income.
  • VAT - 0, 10 or 18%.
  • Insurance premiums.

The main disadvantage of OSNO is the complexity of the calculations - only experienced accountants can handle them.

Simplified taxation system STS

LLC under the simplified tax system does not pay property taxes, income taxes and VAT. Individual entrepreneurs are exempt from VAT, personal income tax and property used in their activities. The simplified tax system is not available to everyone.

STS requirements for LLC:

  • Less than 100 employees.
  • Income less than 60 million rubles per year.
  • Lack of representative offices and branches.
  • Income for the last 9 months is less than 45 million rubles.

There are no restrictions for individual entrepreneurs.

Tax rates STS: 15% for taxes on income less expenses and 6% on income. The latter option is preferable for low-cost stores. Most often, entrepreneurs choose the first option with a simplified taxation system of 15%. However, you should not consider this option the best - before making a choice, it is better to analyze both options.

Unified tax on imputed income or UTII

It is a unified tax on imputed income, that is, a flat tax on a specific type of activity. This tax does not depend on income, it is paid even in the absence of it. Payment is due every quarter.

Conditions for the transition to UTII:

  • Suitable type of activity.
  • Less than 100 employees.
  • Must be permitted in the area where the activity is carried out.
  • For LLC - the share of a third-party organization should be no more than 25%.

The transition to UTII is impossible for individual entrepreneurs on a patent basis, and for those who pay agricultural tax.

Patent system or PSN

Currently, there are 47 types of activities that fall under the patent taxation system. You can find them in article 346.43 of the tax code. The rate for individual entrepreneurs is 6% of the possible annual income. For the transition, the company must have no more than 15 employees, and the annual income must not exceed 60 million rubles. The term of the patent is from a month to a year.

The main advantage of the PSN is the lack of reporting, the need for a cash register and a fixed amount of tax. This option is optimal for entrepreneurs whose activities are seasonal and hardly applicable for shops.

How much does it cost to open a store

Many people wonder - how much will it cost to open your own store? Which store to open with minimal investment? It is simply impossible to answer this question at least somewhat unambiguously, there are too many factors in use. What exactly are you planning to sell? In which city will the store be opened, and in which area? Because of this variety, prices vary very, very wide. Most often, you can say something definite already at the stage of business planning, and then a new, even more interesting question arises: where to find the start-up capital to open a store?

Experienced entrepreneurs start looking for funds after registering a business. In this case, a detailed business plan is in hand, in which you can see the entire project with an indication of the amount for its implementation. It is possible that the required amount could have been found strongly in advance and now there are no problems with the issue of payment.

Otherwise, you can refer to the following sources:

  • Investors... After you have a ready-made business plan, you can try to find an investor for the project. Unfortunately, this path is one of the most difficult - not everyone is ready to invest their own funds in your business.
  • Banks... Bank loan is also a common method of solving the problem. However, you should not think of it as a panacea - it often falls on the shoulders of a novice entrepreneur like a yoke, significantly slowing down business development.
  • Friends and relatives... You can always try to involve friends or relatives in the case. Moreover, we are talking here not only and not so much about a loan, but about a full partnership. After you develop, you can simply buy back the share.

Attracting first customers

After opening the store, the question of attracting the first customers arises. Currently, marketers have managed to come up with many recipes for success, but the simplest and at the same time effective are:

  • Distribution of leaflets... The main thing here is a bright, attractive design that would make a person not only take a leaflet, but also become interested in its content. It should also contain important information regarding the products you offer, as well as the address, contact numbers, etc. Leaflets can be distributed not only on the streets, but also scattered in mailboxes and placed on tables in supermarkets.
  • Posting ads... The method is as simple as it is effective, but not without drawbacks. Not many people look at the message boards (unless they are located at public transport stops). In addition, such a method can spoil the reputation in the future - "advertising on pillars" is perceived by many negatively.
  • Display advertising... Perhaps the most optimal method for today. You can place an ad in newspapers, on television, but above all, it is worth advertising on the World Wide Web. The latter option is especially good because it will not require so much investment, and the audience coverage will be simply huge. In addition, you can choose literally any convenient format for your ad.
  • Recommend to friends... You can tell your acquaintances, friends, relatives, relatives of friends, etc. about your product. This option will be the easiest way to advertise your product, while not spending any money at all. At the same time, it is also distinguished by its efficiency, because we all trust our own environment much more than even the most beautiful advertising leaflets. Do not discount the word of mouth effect. Even experts admit that it is one of the most effective advertising methods.

Finally, it is worth giving some tips that can be useful to aspiring entrepreneurs who are thinking about how to open their own store.

Instead of developing their own brand entirely, entrepreneurs prefer to work on a franchise. This phenomenon is called franchising and is a special type of relationship between entities, in which the franchisor transfers the rights to conduct business, without limiting either the basic principles or business model of the franchisee.

This approach has its pros and cons.

Benefits:

  1. Cost savings;
  2. Product certification;
  3. Ready ground for business (no need to develop a strategy, concept, etc.);
  4. More acceptable credit conditions;
  5. Reducing advertising costs (the brand will not have to be promoted again);
  6. Centralized marketing strategy;
  7. Support by the copyright holder in terms of procurement, supplies, design and staff training.

Disadvantages:

  1. Difficult conditions for both sides due to the shortcomings of the legislative framework of the Russian Federation.
  2. The contract is concluded for a period of 5 years. Termination is associated with fines.
  3. Monthly royalty expenses.
  4. Constant control by the brand owner and some restrictions.
  5. Franchising does not replace the need to go through numerous bureaucratic procedures, including registration of an LLC or individual entrepreneur.

You can find franchises of many stores in ours.

Conclusion

As you can see from the above, today, if not everyone, then many can open a store. You need to know where to start to open your store. The main thing in this business is careful planning and understanding of the store's work processes. Of course, no business at the beginning of the journey is complete without a lot of troubles, but if you follow the advice given above, after a year or two, your own outlet will begin to bring a stable income. We hope that we were able to help you, and now you can easily answer the question of how to open your store!

Where to start if you want to open your store? Which store is better to open and how to choose a product for trade? How much does it cost to open your own small store and how to do it from scratch?

Hello, dear readers of the HeterBober.ru business magazine. With you, the entrepreneur and author of the site Alexander Berezhnov.

When beginning entrepreneurs have a question about what kind of business to do, many choose the simplest and most obvious - retail, namely the opening of their own retail outlet or store, which is essentially the same thing.

The article will be especially interesting for a beginner who has decided to open a store without having enough experience. After studying it, you will learn about all the secrets and nuances of this business.

The information in the article is universal for opening any kind of stores.

For example, if you decide to open a clothing store, auto parts store, baby or grocery store, then you will have to go through the same steps. Here you will also find guidelines for opening the most common types of stores. This will be especially important for you if you have not yet decided which store is profitable to open.

Now I will tell you everything in order!

1. What you need to know to open a profitable store

Dear friend, the most important thing is that you should understand that the vast majority of people come up with the idea of \u200b\u200bopening a store as a seemingly simple commercial project.

For clarity, I propose to consider the objective pros and cons of your store as a business. This will make it easier for you to decide which store to open and what to look for.

Pros (+) of your store as a business

1. Comprehensibility for the layman

That is why most start-up entrepreneurs consider their store as their first project. Since childhood, we have been accustomed to seeing markets, stalls and even supermarkets, where today you can buy almost everything.

The truth is that a person is reluctant to take on a task that he does not understand. In the case of the store, it seems to us that we will have the least problems. But this is only partially true.

2. Simplicity of idea implementation

In general, in trade, 99% of all business processes have long been worked out.

No wonder, having opened 1 store, its owner often does not stop and with the right approach to business, outlets multiply like mushrooms after rain.

Indeed, all you need to do is not reinvent the wheel and go the beaten path that should lead to success in your business, unless, of course, you "hit the jambs" at the very beginning.

3. Ease of calculations (forecasting income and expenses)

Trading is the most understandable business also in terms of calculations. You have the cost of the item, the trade margin, and the costs you incur.

4. Stability of a business when it is promoted

A well-established outlet is a paradise for its owner. For example, a "brisk" grocery store in a residential area of \u200b\u200bthe city can provide you with a comfortable life, even despite nearby competitors.

5. The ability to sell your store as a ready-made business

Having built the entire store management system correctly, you can only occasionally coordinate the main processes, all things will go by inertia. So you will become the owner of a completely autonomous system that brings profit.

Naturally, many people who have capital but do not want to open their store from scratch will want to become the owner of such a "tidbit".

Now selling a ready-made business is as simple as a car or an apartment, you just need to notify potential customers that you are selling your profitable store.

Cons (-) of your store as a business

1. High competition

The flip side of the simplicity and clarity of opening a store is the high level of competition. After all, there are a lot of those who want to become the owner of their own retail outlet. Every second entrepreneur wants to open his own store in a particular area. This greatly complicates the start in this business and its further development.

2. Relatively high business entry threshold

If you are dealing with a product and selling it through a regular store, in this case you will need several hundred thousand rubles, or on average from 10,000 dollars, to start your own business.

3. The appearance of the remains of unsold goods

Another weakness of the store as its own business is the remains of the goods.

They are especially common in grocery stores and seasonal stores. For example, New Year's toys and other holiday supplies.

The cost of the remaining goods has to be included in the current value, which leads to a drop in demand, since the final price of the goods rises, and the buyer does not want to overpay.

4. A large number of periodic routine operations

Suppliers and working with them, tracking product balances, updating the assortment, renting, working with staff (if any), taxes, checks, inventory - this is a far from complete list of what you will have to face while working on your own store.

5. Seasonality of the business depending on the chosen niche

Each trading niche has its own seasonality. It can be expressed more or less clearly. For example, in the summer, building and finishing materials sell well, and in the winter, sales drop significantly.

Other stores make super-profits in the winter for the new year, and in the summer they "suck their paws" in anticipation of a new profitable season. Pay attention to this factor when choosing a niche for your future store.

6. In case of unsuccessful business outcome, the risk of losing 80% of money

If suddenly your business does not go, then the purchased commercial equipment will have to be sold for a pittance, and the rest of the goods will also be sold in bulk or simply given to friends for the holidays (if the product does not belong to food).

I hope that you now have a more complete picture of opening your store and know what difficulties you will have to face in the process.

You can reduce the risk of financial losses if you approach the opening of your store, or rather your trading activities a little differently, for example, by starting trading on the basis of the “Business with China” division.

This is a very trendy and interesting topic for today. My friends are doing it successfully. When purchasing goods in China, you can sell them at a premium of up to 500% without even opening a physical outlet. This business can be done via the Internet.

This business is taught very coolly by Evgeny Guryev, a specialist on the "Chinese theme". Our team knows Zhenya personally and recommends him as a professional in this area.

Watch the video in which Evgeny's student shares his impressions of the training and monetary results:

We continue the theme of opening our store.

2. Opening a store from scratch - a sweet myth or a bitter truth

If by "zero" we mean the lack of knowledge and experience, then of course such a zero will not be an obstacle to the implementation of the project.

But if someone thinks that you can open your store without having anything, then they must disappoint you - this is really a myth!

Let's look at those essential elements, without which it is simply impossible to open a store in principle.

I will list this minimum, and then you yourself can calculate in numbers how much, according to conservative estimates, the opening and maintenance of the store will cost.

For example, a friend of mine, having opened a premium-class women's clothing store, invested in it more than 1,200,000 rubles ... This amount included rent of premises, repairs in it, purchase of goods, purchase of commercial equipment, hiring personnel, registration of a company.

How much does it cost to open your store?


1. Premises (retail space)

Own or rented.

Naturally, your premises (not rented) gives you tremendous advantages, but unfortunately, a minority of people have such a bonus at the start.

Get ready for the fact that rent will “eat up” most of the profits, and during seasonal recessions you can work “to zero” without earning a penny or even go into the red by laying out money out of your pocket.

2. Commercial equipment

In rare cases, you will not need counters or other equipment: stands, refrigerators (if you open a grocery store). Depending on the specifics and size of your outlet, the cost of trade equipment will vary.

3. Item

You can take part of the goods from suppliers for sale on a deferred payment basis. That is, give the money for it after the sale. But the other half of the product will most likely have to be purchased.

It is especially hard for beginners in this market. So, if you are a beginner, then not every supplier will agree to give you goods for sale due to lack of trust.

4. Seller

At first, you yourself can act as a seller and it will even be useful, because it is the owner who is primarily interested in the success of his business.

So you will study the most popular products, work with customer objections and be able to transfer your developments to hired employees in the future.

5. Legal and accounting nuances

In any case, you will need to officially register your commercial activity, as well as periodically submit reports to the tax office and the Pension Fund.

In addition, you will deal with delivery notes, invoices and contracts. You will have to deal with all these points in sequence.


The information is relevant for those who are planning to open a store in Russia, Belarus, Ukraine, Kazakhstan and other CIS countries and the world. All the features of starting an enterprise are universal for different directions.

In this article, we answer the following questions:

  • How to open a store from scratch and how much does it cost?
  • What new store is profitable to open?
  • Where to start, what do you need, how to arrange the documents and equip the store?
  • How to attract buyers and get a stable profit?

: Finding a market niche

Winning option - choose the type of products related to your professional skills or hobbies.

For example, a person who understands technology will be able to arrange its sale, correctly assess the needs of customers and know how to present this product. Beauty or clothing stores are traditionally run by women who are passionate about beauty and style. It is easier to form an assortment and set up work with the things that you understand.

If you approach the choice of direction purely from commercial considerations, then you should open an enterprise of any type that is in demand in a certain place. If there is no place to buy pasta in a residential area after nine in the evening, the best solution is your own 24-hour grocery store.

The nuances of opening a store, or factors to consider when choosing a market niche:

1. Seasonality of business. Many types of goods sell better in a certain season (winter clothing, some sporting goods, etc.). Decide on the seasonality of your business and think in advance about ways to get money in the "off-season".

2. Competition. When deciding on the type of product, it is important to choose a location without direct competitors nearby. Or offer the buyer something that the competitor does not have.

For example, next to expensive boutiques in a shopping center, it is worth offering a good range of youth clothing and accessories at a low price.

A grocery store near a supermarket cannot survive with the usual assortment. It is better to specialize in the sale of confectionery, meat, household essentials, etc., that is, to narrow your niche.

3. Be very careful with ideas., which have no analogues. On the one hand, such a business, in the absence of competitors, will receive the maximum profit. On the other hand, the lack of competition may mean that such products are not in demand.

Step 2: store name

It is necessary to start preparing for the opening with the name. This is a trifle that should be taken care of in advance. When making a business plan and planning expenses, be sure to consider the sign. And its cost directly depends on the name.

The main requirement - the adequacy and attractiveness of the name. It should explain to passers-by what is being sold inside. If you want to take the original name, then add specialization to it (grocery, construction, clothing, etc.)

Step 3: Business plan

If you are not sure whether it is worth spending time on it, drop all doubts. This is a step-by-step guide on how to open your store, plus an extra opportunity to look at the business from the outside: assess the risks and benefits.

Mandatory points of the business plan

  • Summary (where the company is located, what it does);
  • Market and competitor analysis;
  • Organizational moments (registration of the enterprise, obtaining the necessary permits and licenses);
  • Marketing plan (how you will drive sales, what advertising to use to attract and retain customers);
  • Assortment and pricing (what categories of goods will be presented, their cost, brands);
  • Production plan (arrangement of premises, communications, division into zones);
  • Technical base (equipment, manufacturers from whom it is profitable to buy);
  • Organizational plan (personnel and work schedule, salary level);
  • Potential risks, and how to deal with them. This paragraph implies a description of the "pessimistic" business development option. A strategy prepared in advance will help to cope with possible difficulties;
  • Financial plan (how much money will be required to open a business, calculate potential profits, calculate payback).

Step 4: Find a room

Own space for a store is a rarity, therefore, in planning we focus on the rented area.

Common placement options: the first floor of a residential building or office building, a space in a shopping center, a detached building. The last option is the most expensive and not always advisable.

The best place is on the "red line", that is, overlooking a road with high traffic. Whether it's in a residential area or in the city center, this is the perfect way to get the “random” shoppers who just walk by. Below are the basic conditions for choosing a location or where it is best to open a store.

Availability... No confusing lanes on the way to the establishment, it should be easy to find and easy to see from afar. Huge pluses - the presence of nearby parking, advertising signs.

Positioning (orientation of the placement to the clientele). Different locations are suitable for each type of product. Small grocery outlets are popular in residential areas, souvenirs - in entertainment centers, luxury goods are best sold in the city center, stationery - near schools, universities, business centers.

Correctly selected area of \u200b\u200bthe room... The space must be used rationally so as not to overpay for extra square meters. But some businesses require a lot of space.

For example, 20 sq. M is enough for a small boutique of gifts and souvenirs. m., a clothing store with fitting rooms will need at least 40 sq. m. The area of \u200b\u200bthe retail space ranges from 20 to 100 square meters. m. depending on the selected type.

Adequate rentcorresponding to the price level. For example, expensive space in a shopping mall is not profitable for a thrift store. On average, the rental price is $ 8-11 per sq. m. in residential areas and remote places, $ 15-20 per 1 sq. m. - in the center.

An important nuance - it is worth paying rent for six months or a year in advance (this will go into capital investments) in order to ensure the work of the company in the first months, until the trade begins to bring a lot of income. Otherwise, with a frantic monthly search for money for rent, there is a risk of going broke.

Step 5: Arrangement and renovation of the premises

You need to rent an area and start arranging the site before obtaining most of the permits. Most instances in the package of documents require a lease agreement, and also check the readiness of the premises for work.

Requirements for store premises

Mandatory conditions for all sales areas:

  1. Having an evacuation plan, fire alarm, fire extinguishers;
  2. Availability of heating, electricity, air conditioning, running water (not necessarily for all types of sales, important for food);
  3. When repairing in the process of finishing, painting, cladding, use moisture resistant and easily washable materials. The floors must be level, without cracks or potholes;
  4. Compliance with consumer rights... This includes checkweighers for grocery outlets, the presence of a complaint book and a consumer corner (sales rules, company contact details, etc.);
  5. The layout of the space should be simple for the buyer, not hampering movement in the hall.

Placement permit and when to get it

This certificate should be obtained prior to starting repairs. This is a kind of expert assessment of Rospotrebnadzor about whether it is possible to start sales in the chosen place.

If the site is not suitable in many respects, then the money for repairs will be wasted. It takes 2-3 weeks to get an expert opinion. When contacting a special law firm, the cost of registration will be $ 150-160.

On average, redecoration and decoration of premises with an area of \u200b\u200b50-70 sq. m cost $ 1500-2000.

Step 6: Business registration

What documents are needed to open a store? First, officially register your business. The simplest option is individual entrepreneur, it is faster, cheaper and less hassle with accounting.

But, for example, only an LLC with an authorized capital of at least one million rubles can sell alcoholic beverages.

How to open an IP for a store

A certificate of registration of a legal entity must be obtained from the local tax office at the address of registration. It is worth deciding on the taxation system in advance (OSNO, STS, UTII).

Documents required for tax

  • Your passport (for foreign citizens - a passport) and TIN. If you do not have an individual taxpayer number, it will be issued along with the certificate, it will take 4-5 days more;
  • Application form R21001 (For Russia)... One of the important points of the statement is the choice of OKVED codes. They may differ for each type of store, but the general subsection is for all: 47 - "Retail trade, except trade in motor vehicles and motorcycles". It is recommended to choose as many suitable codes as possible in order not to suffer with “pre-registration” later. Extra codes do not affect the activity in any way;
  • Receipt, confirming payment of the state fee ($ 12);
  • Application for the transition to a simplified taxation systemif it suits you. Otherwise, OCH is written by default.

The tax office issues a receipt for the receipt of documents. In five days, the application will be considered, with a positive answer, the entrepreneur receives a certificate of registration with the tax service and an extract from the USRIP (Unified State Register of Individual Entrepreneurs).

Together with them, they issue a notification about the assignment of statistics codes from Rosstat, a certificate of registration of an entrepreneur in a pension fund at the place of residence, a certificate of registration with TFOMS. Otherwise, you will have to issue these certificates separately.

After that, you need to open a bank account and make a seal (up to $ 15). The presence of a seal for an individual entrepreneur is not necessary, usually a signature and a mark "B / P" ("no seal") is sufficient.

Other documentation

Conclusion of Rospozharnadzor... To obtain, you need an application, a certificate of registration of an individual entrepreneur, a BTI plan, an agreement on the lease of commercial space, an insurance policy for the facility, documents on the installation of a fire alarm.

One of the employees must undergo fire safety training and take over the responsibility of the supervisor to comply with it.

Sanitary and epidemiological conclusion from Rospotrebnadzor... In addition to the basic certificates, you need a building sanitary passport, medical records of employees, contracts for disposal and disinfection, product quality certificates.

The opening of this enterprise is most often associated with the purchase and registration of a cash register with the Federal Tax Service. For this, documents on the opening of an enterprise are already needed.

Remember that the electronic control tape protected on the device must be changed every year.

The sign also requires permission from local governments.

Self-registration of documentation will cost about $ 100, when contacting special intermediary firms, you will have to pay from $ 500.

Step 7: Select Suppliers

Main selection criteria:

  1. Experience and reliability, reviews of other buyers;
  2. Range... The most convenient supplier - from which you can buy as many different products as possible. Pay attention to recognizable products of famous brands, they sell better;
  3. Convenience of calculations... Various bonuses, discounts, deferrals. It is difficult for a newcomer to find a supplier who will agree to provide products with a deferred payment. However, you should try to negotiate according to the "50/50" scheme, part of the goods you pay immediately, part - after the sale.

You should look for suppliers on the Internet, newspapers and magazines, at industry exhibitions.

Step 8: shop equipment

Common equipment items for all types of shop:

  • Racks, counters, showcases - about $ 700. Good producers - Mago, Neka, Rus, Fabrik Art;
  • Unpretentious reception for dispensing purchases - $ 150-300. Showcase Plus, "Commercial Equipment";
  • Cash register - $ 150-250. Orion, Mercury, Elves-MK.

The total minimum investment in equipment will be $ 1200.

Important point- connecting the possibility of cashless payments (acquiring), this will increase the number of customers and reduce the risk of collision with fraudsters. You need to contact the selected bank, where they will formulate the terms of cooperation (mainly, the amount of bank commissions) and install a pos-terminal. On average, the commission is 1.9-4% of the transaction volume.

The lower the turnover of the company, the more commission the bank requires. For cooperation, a certain amount of deposit is required on the current account.


Step 9: recruiting staff for the store

For a small grocery or flower shop, two sellers are enough (working hours - "week after week") and a cleaning lady.

In a construction or clothing store, it is worth hiring a salesroom administrator (consultant), a cashier, a cleaner. It is recommended to outsource accounting to save money.

The most important person is the salesperson. In addition to the standard qualities of a good employee and sales skills, the employee must be in the right place. Simply put, match the store. For example, lingerie is sold by beautiful women, while building materials are sold by aged men and women who inspire confidence in their experiences.

The ideal way to stimulate a salesperson is a percentage of the proceeds. But if you put an employee completely on a percentage in a new place, you can lose him and provoke a large turnover of personnel.

It is best to form a minimum salary (for example, $ 200-250) plus a percentage of monthly earnings. Cashier, cleaning lady receive a fixed salary.

Step 10: Assortment formation

This includes the display of goods and the interior design of the store. Take the time to learn the basics of merchandising or hire a specialist to do the initial layout. Among the general rules stand out:

  1. The product must be placed conveniently for the visitor, in easily accessible places. Those products that need to be sold first are placed in the most conspicuous place;
  2. Use price tags to drive sales... Highlight promotions and discounts in large letters and bright colors. For expensive products, place the price so that you have to look for it and turn the thing in your hands, appreciating all its advantages;
  3. Separate things for convenience into categories and mark them with signs or stands;
  4. Interior decoration and atmosphere should tune in to buy certain things. The right lighting, background music, pleasant smells all affect the visitors.

Step 11: security

Keep your company safe. The minimum set of security tools is an alarm, "panic button", a video surveillance camera. Purchase and installation costs - from $ 200, maintenance cost - from $ 50 per month.

Step 12: opening a store

Turn your start into a promotion with music, contests, giveaways and brochures, discounts, and more. Then customers will want to come back to you.

Step 13: Risk Assessment

Before starting a business, you should evaluate all the risks and benefits. What do you need to know?

pros

  • An established point of sale is a source of stable income. The company will always have buyers in a good location and with a wide range of products.
  • A commercial enterprise, if necessary, can be easily sold as a ready-made business.
  • Quite a simple calculation system.

Minuses

  • Large investments in business and a high level of competition.
  • Remains of unsold products that have to be written off or sold at a markdown.
  • Seasonality of some types of trade.
  • The risk of losing up to 80% of investments in case of an unsuccessful turn of events.

Step 14: advertise

Arrange periodically sales and promotions for clients. Discount cards for regular customers work well. For building materials, clothing, toys, distribution of printed advertisements in mailboxes is suitable.

Create a unique offer and colorfully design flyers. Printing 5 thousand copies will cost about $ 100.

Which store is better to open

Consider the features and nuances of opening stores of various types. Based on the previous points, the minimum cost of business registration, repairs and equipment, rent and advertising is approximately $ 8,000.

Clothing store

Area - from 50 sq. m.

Costs of opening a clothing store

  • Mannequins and busts, torsos (about 10-15 pcs.) - about $ 500;
  • Full-length mirror in the sales area - from $ 50;
  • 2 dressing booths with curtains + 2 mirrors - $ 200-250;
  • Hangers and racks for clothes - $ 300-400;
  • Electronic product protection system - $ 1400;
  • Barcode scanner - $ 100-150;
  • Printer for printing labels with a barcode - $ 400-600;
  • Purchase of things for six months in advance - 10-15 thousand dollars.

Total investment in the business will amount to $ 20-25 thousand. Margin - from 50-400%.

Important nuances: a large assortment (at least 1000 units), the availability of popular sizes, the sale of related products and accessories (handbags, wallets, hangers, jewelry, belts, etc.). Run sales and promotions on a regular basis (“third item as a gift”, “discount on your second purchase,” etc.).

Lingerie shop

Enough 15-25 sq. m. The list of equipment differs from the previous type of outlet only in the type of mannequins. You will need special hangers-busts, "hangers", "legs" for tights and socks, etc.

Demonstration of goods on mannequins and half-torso works well. It is necessary to invest at least $ 13,000 in opening.

Good and popular brands of lingerie: Incanto, Lormar, Milavitsa, Agent Provocateur, Victoria's Secret, Calzedonia, Passionata, Rosme. The best demand is observed for products of the middle price category.

It is necessary to form an assortment forwomen, men and children so that visitors can shop for the whole family.

Grocery store

The required area is from 30 sq. m. Additional equipment and costs:

  1. 2 Refrigerators – 1100 $;
  2. Racks for vegetable breakdowns (vegetable box) - $ 150;
  3. Product racks - $ 600;
  4. a printer for printing barcodes and labels - 400-600 $.

Total, together with the purchase of goods, capital expenditures will amount to 13-15 thousand dollars.

A grocery store needs a warehouse to store food. Also, special requirements are imposed on such firms.

To obtain a work permit from Rospotrebnadzor, you must fulfill the conditions SanPiN 2.3.5. 021-94 - "Sanitary rules for food trade enterprises". All norms, GOSTs, etc. are spelled out here.

Products must have price tags, weight indication, good shelf life. Defective products are sold separately, with mandatory notification of the defect. Weights are required.

Company employees must have health books, work in uniform with a headdress, have a badge indicating the name and position.

Children's clothing store

Selling clothes for children will require the same opening costs as a regular clothing store. Mannequins need to be purchased for children.

The required amount is in the region of $ 17,000-20,000. It is important to determine the price category (the best option is medium), and sort the products by age.

Commission shop

Area 50-60 square meters.

Features of this business

  • There is no need to look for suppliers, people hand over their things themselves;
  • The size of the firm's commission for the sale of a used product - 20-50%;
  • There are no problems with unsold balances. The owner takes back the unrealized things;
  • It is best to place a clothes shop in a densely populated residential area;
  • Unlike a clothing salon, a lot of expensive mannequins are not required, a few torsos, busts, hangers are enough.

To open a thrift store on your own, you will need to spend approximately $ 9,000-10,000.

Auto parts store

The required size of the room is from 60 sq. m. Equipment will need counters, racks, cash register. The amount of investments - from $ 12,000, including the purchase of spare parts.

The secrets to the success of this business

  1. Better to specialize in one or two brands of cars, but provide spare parts for the entire model range;
  2. Sell \u200b\u200baccessories (rugs, scented key rings, etc.);
  3. Sellers should be good at understanding in the car device;
  4. Select several suppliers for each product groupso as not to keep customers waiting. By working with authorized dealers, you will increase trust in the company and will be able to officially use the brand logo in your advertising;
  5. Offer a home delivery service.

Flower shop

Area from 20 sq. m. In the sales area, you need racks, a table for packing and composing compositions, stands and flowerpots for flowers, ideally - refrigerators compartment to maintain the desired temperature.

In addition to flowers, wrapping paper, baskets, gift ribbons, bows, transparent cellophane, mesh, felt, scotch tape are purchased as consumables. From small tools you will need scissors, nippers, glue gun, floral knives.

Investments in equipment and the first purchase of a cut - from $ 12,000.

To begin with, it is worth working with local wholesalers; with good promotion, it is recommended to buy flowers from metropolitan and foreign suppliers.

Important nuances to consider

  • Organize a piece sale of flowers and ready-made bouquets and arrangements;
  • Flowers should always be fresh, so you need to learn how to correctly assess the volume of purchases;
  • Diversify your assortment with gift cards and soft toys;
  • Having created a thematic website, an entrepreneur can design custom-made festive events.

Draft beer shop

Required space - from 70 sq. m.

Necessary equipment

  • Racks with taps and beer barrels;
  • Coolers and defoamers;
  • Snack counters.

The complete set will cost about $ 2000. About two thousand more will be needed for the purchase of 10-15 types of beer, 100 liters each. In total, the opening will take about $ 13,000.

Sales organization secrets: you need an assortment of 10-15 varieties of drinks and the availability of snacks in packages and by weight (crackers, chips, fish, etc.)

Hardware store

Area - from 60-70 sq. m. In addition to standard equipment and counters with shelving, we need demonstration stands.

Warehouse, packing and delivery services are required. Capital investments in the enterprise will amount to 16-20 thousand dollars.

Most popular products: finishing materials, tools, paints and varnishes, plumbing. It is best to locate a retail outlet in the city center, near major roads and intersections, markets, shopping centers. Product margin - 25-40%.

How to open a grocery store? The idea of \u200b\u200bopening a small grocery store often arises as an idea for a profitable business in a small town or village. Indeed, even a small grocery store can become a source of stable income.Not so long ago, to make money on trade, there were enough small investments, unsuitable premises and unobtrusive service. Now the retail sector is very competitive, so the approach to organizing the work of the store must be serious.

Opening a grocery store in a residential building is not always easy. If there are no special retail space in a high-rise building, then for this you will have to buy out a couple of apartments and transfer them to the category of non-residential premises. This can be challenging because you will have to make a separate entrance, agree with the tenants' meeting on the use of common property (facade, roof, basement), obtain permission for redevelopment, etc. In some cases, renting premises for a store will be the best option.

The choice of premises for a store is one of the key issues, with the solution of which you need to start implementing your idea. But that's not all. In our guide, you will learn about other important retail factors that directly affect your entrepreneurial success. So, we open a grocery store.

Your own store: how to start a grocery store from scratch

Are you going to start your own business? Do not forget about a checking account - it will simplify doing business, paying taxes and insurance premiums. Moreover, now many banks offer favorable conditions for opening and maintaining a current account. You can get acquainted with the offers on our website.

How to open a grocery store from scratch: step by step instructions

If you want to know how to open a grocery store, then our step-by-step instructions will help you with this. Where to begin? Marketers are confident that the most important thing for the success of retail will be the choice of location and assortment of the store, so the first item of our step-by-step instructions will be just choosing a location.

  1. Select a store location. You can open a store in a separate building, in a residential high-rise building or on the territory of a shopping center. Each option will have its own pros and cons, but you need to focus on the estimated customer flow. It is preferable to choose more expensive premises with more traffic than cheap ones, but where there are few potential buyers.
  2. Register an individual entrepreneur or LLC, you can find out the full description of these organizational and legal forms in the article ""? Please note that if you want to sell alcohol, you must register an LLC.
  3. Choose your tax regime and calculate. You will have a little time after state registration to decide on the choice of the regime, otherwise you will remain on the general taxation system. And this is difficult and unprofitable. In addition, the need to purchase a cash register depends on the chosen tax regime.
  4. Make a technical project and get permission documents for opening a grocery store. We have already described above what permissions are needed for this.
  5. Purchase and install trade equipment.
  6. Define your target audience. Who will be your buyer: housewives of several neighboring high-rise buildings; business center workers; discerning gourmet consumers? The solvency of your category of potential buyers should be taken into account when choosing an assortment for a store.
  7. Select several suppliers of goods for your store, find out on what conditions they work: delivery time, minimum purchase lot, availability of quality certificates. Purchase the first batch of goods to start the store.
  8. Report the opening of the store to Rospotrebnadzor by submitting a notification.
  9. Conclude with your employees.
  10. Launch an ad and arrange a store opening.

Video: "How to open a grocery store from scratch?"

Own business: How to open a butcher shop

You can open your own butcher's shop with 50 thousand rubles. This is how much a ready-made "turnkey" pavilion with all the necessary equipment costs. Income from one point will be from $ 200 to $ 500 net. And if you organize several such shops, then the profit can be increased significantly.

A specialized butcher shop selling meat products, sausages, etc., brings its owner a monthly net profit of about $ 200-500. According to experienced entrepreneurs, it is more profitable to keep several points, for example, three to five: it takes a little more time to control, and the profit is several times higher. For example, five points in two or three markets bring in $ 1000-2500 in net profit.

Butcher: Equipment

It is better to start a meat business by opening a butcher shop that sells secondary meat products - sausages, sausages, dumplings, since the organization of the sale of fresh meat will require additional approvals from the SES, additional costs for cutting meat, a qualified seller, etc. The product range should consist of 30-40 items. You can organize a point of sale in a pavilion on wheels, which is a container, the wall of which opens to form a counter.

Advantages of the container: it can be attached to a car and transported to any convenient place, the area (about 12 m2) allows you to install refrigeration equipment and even a special showcase there. Experienced entrepreneurs advise you to carefully consider the choice of a butcher's showcase - it should be wide enough so that you can display the maximum number of products.

Such a turnkey container with a refrigerator and a display case can be purchased for 50 thousand rubles.

If you buy all equipment separately, the costs will be higher. The set of the necessary equipment for the butcher's shop includes: a refrigerator (about $ 3500, used is 30% cheaper), a cash register (from 12 to 20 thousand rubles), you can also purchase an additional refrigerator with an external cold for insurance in case the main one will fail ($ 3900).

Butcher Shop: Registration

Organization of a meat business begins with registration with a tax legal entity or individual entrepreneur. It takes about 5 days. Licenses for the sale of meat products are not required, but permits are needed from Rospotrebnadzor (which now includes the former SES and State Trade Inspection), firefighters - this takes from 2 months, costs - from 4-5 thousand rubles.

Butcher Shop: Assortment

At the initial stage, it makes no sense to make an excessively wide assortment of a butcher shop, since a small company will not be able to write off unsold goods at a break-even rate. The optimal number of items in the assortment should be about 30-40. It is possible to expand the assortment due to related popular goods - cheeses and butter. But the emphasis should be placed on the quality and freshness of the products, ensuring regular uninterrupted supplies (at least once a week). This in turn will attract buyers. You can also include exclusive items such as turkey meat. This will make you stand out from the competition. The margin ranges from 30% and more. The purchase of goods will require from 15 to 30 thousand rubles.

Butcher Shop: Staff

The main staff of the butcher's shop consists of salesmen, and the entrepreneur takes over the accounting functions. You can also do without a loader, since the supplier unloads the goods. To service one outlet on the market, two sellers are enough who will work in shifts. Their salary will range from 200-300 rubles per day.

Total expenses for opening a butcher shop:

Pavilion - 50 thousand rubles

Costs for permits - 5 thousand rubles

Total: 55 thousand rubles

Monthly expenses:

Rent - 8300 r

Site security - 2700r

Electricity costs - 1500-2000r

Taxes - 1500r

Salary - 7000r

Total: -21500r

Net income from one point - $ 200-500, from five $ 1000-2500

Based on an article by Lazareva Lydia for the newspaper Delovoy Petersburg

*The article is over 8 years old. May contain outdated data

Calculator for calculating the profitability of this business

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