Open pizza delivery where to start. Let's consider each of the points in more detail. A few words about the document itself

Pizza is one of the most popular dishes in our country. This fact makes us talk about the production and sale of it as a very profitable form. entrepreneurial activity. Along with this, one cannot fail to note the fact that simply writing a pizza delivery business plan is not enough.

In addition to it, it is necessary to obtain a number of permits and certificates, which, according to statistics, takes about three months. As for the organizational and legal form of the opened enterprise, the best option would be a company with limited liability. It is mandatory to have such registration documents as certificates of state registration and on registration with the tax authorities.

In addition, documents are required certifying the list of products sold, their volume, location, personal medical book, as well as a coupon for sanitary violations.

Room selection

Speaking about the choice of a place of activity, first of all, attention should be focused on the fact that it should not be located in a residential building. In this regard, it is better to stop the choice on the functioning food blocks of various enterprises or office detached buildings.

Another important requirement is the presence of at least three entrances - for personnel, the introduction of raw materials and the removal of cooked products. Do not forget that there should not be any workshops that work with toxic materials nearby. In this case, it is unlikely that it will be possible to obtain permission from the SES to open a small business.

Equipment

Making pizza is impossible without three such elements as an oven, mixer and refrigerator. In all other respects, the choice of equipment depends only on how the business will develop. It is recommended to select the main units taking into account the development factor of future delivery.

In other words, if it is initially planned to produce 100 pizzas every day, then you should be prepared for the fact that after some time the equipment capacity should be enough to produce 150 units. It is recommended to do so, taking into account the fact that the number of orders at certain hours is different.

The most common mistake is saving on equipment. This does not mean at all that you need to choose the most expensive units. It is enough to opt for high-quality (for example, Italian) equipment, the main indicator of which is high performance. On average, about 250 thousand rubles will have to be spent on this item of expenditure.

Crockery and inventory

Now there are many companies on the market that specialize in equipment and utensils designed for both pizzerias and pizza deliveries. In this regard, any problems related to this issue should not arise. All you need to purchase is screens (forms), a rolling pin, spatulas for working with dough and containers for storing it, pots, knives, cutting boards and a puncher. On average, such a set costs 35-40 thousand rubles.

Recipes

Frozen ready-to-cook pizzas that simply need to be reheated in microwave oven have long had a bad reputation. In this regard, the preparation of this food should be approached very responsibly. As practice shows, most businessmen who work in this area do not understand pizza production technology. Often they look for recipes on the Internet.

This is wrong, since such recipes are more suitable for home cooking, while for more serious production, technological and costing cards are required, which only a technologist or chef is capable of compiling in a quality manner. They can also train staff. This will require some investment. On the other hand, thanks to professionals, you can create real pizza brands that will attract many customers.

Staff

One of the main problems associated with this type of entrepreneurial activity is the very small number of specialized courses. In this regard, pizzaiolo beginners are usually trained by hired chefs or technologists. by the most the best option there will be an invitation to a specialist who has experience with the test. In addition, pizzerias often take citizens who come from the Central Asian regions, where they dealt with tortillas.

As experience shows, it is not very difficult to retrain them to make pizza. Ideally, with round-the-clock operation and delivery, two to four cooks are needed. In addition, you will still need to hire two dispatchers, one accountant and four couriers. It should be noted that the last workers are often outsourced, because delivery can be entrusted to specialized services.

Costs and profitability

Calculating the cost of pizza is quite simple. It depends, first of all, on the ingredients that are included in the dish. In their classic form, these include dough, onions, cheese, ham and sauces. After multiplying the required weight by the cost of the products, it turns out that a two-hundred-gram pizza costs an average of 22 rubles. At the same time, it should be remembered that the margin sometimes reaches 500%, which gives the right to talk about high potential profits.

In addition to the costs of equipment and inventory, which were discussed earlier, you will have to spend money on certification of the range. As practice shows, its cost is in the range from 30 to 60 thousand rubles. Due to the low cost and rather high margin, the profitability of enterprises specializing in the production of pizza and its delivery reaches 60%.

Advantages and disadvantages

This area of ​​activity has both positive and negative sides. The main disadvantage is that the delivery is subject to the same sanitary and technical standards as for conventional enterprises that operate in Food Industry(for example, a bakery). In addition, a poor choice of location will lead to low demand. Well, we should not forget about frequent traffic jams, because of which the client has to wait, which, in turn, often leads to his dissatisfaction with the quality of the services provided.

Be that as it may, making pizza as a business has more advantages. Among them, one can note the absence of the need to spend on the purchase of furniture and the repair of retail premises, a relatively small staff, relatively cheap equipment and inventory, as well as a small menu (about 30 items will be enough).

* Calculations use average data for Russia

Starting investments:

Revenue:

125 000 ₽ - 705 000 ₽

Net profit:

50 000 ₽ - 300 000 ₽

Payback period:

Pizza is a "money" dish with worldwide popularity and a huge markup. Every minute in Russia, 400 slices of pizza are eaten. Find out what you need to start your business selling pizza.

Pizza is considered a favorite dish all over the world. Every minute in Russia alone, 400 slices of pizza are eaten. And without profitability calculations, it is clear that opening your own pizzeria is always promising and profitable.

Market Review

It is no secret that the catering business is one of the most popular today. The rhythm of life, the time limit - all this explains the reluctance of people to cook at home. It is much easier to go to a restaurant or order a pizza at home.

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The catering market is growing by 25% annually. This figure scares aspiring entrepreneurs who want to try their hand at the restaurant business. However, fear is not always justified. For example, there are no clear leaders among pizzeria cafes, and therefore we can assume that the entrance to the pizzeria is open for new players.

Even if you live in a small town, there are probably pizzerias in it - and they are local "monopolists". That is, a small network is opened, which expands over time and occupies a large market share. But it is important to understand that gradually promoted brands get bored and may lose quality, so a new pizzeria with competent marketing and quality products has every chance of being promoted.

How can you attract customers? In addition to the well-known and understandable methods, one should not lose sight of the special one, which turns out to be very effective for catering establishments. This is the format. There are many options in which form to present your pizzeria on the market. They differ in presentation, concept, scale, production processes and the amount of investment. You can start your own business with pizza even with a budget of 100 thousand rubles. Let's take a closer look at the various options so that you can choose the one that suits you.

Pizzeria formats

    Pizza bar. In addition to pizza, the bar's menu includes a small assortment of other dishes (french fries, sausages, desserts, drinks). This is a format for young people who want to chat, watch football and eat hearty, but inexpensive food. You can open a pizza bar with a capital of 600 thousand rubles.

    Mobile and simple business. In such a van, you can sell whole pizzas, as well as slices. The main advantage is that you can change the place of deployment and be present at the most cash places. At least 700 thousand rubles will have to be invested in such a format. The bulk of the expenses are for the purchase of a van and equipment for making pizza.


    Food court pizzeria. A suitable option for those who do not want to spend a lot of effort and money on advertising. "Bite off" a piece of the square in mall is an effective publicity stunt in itself. There are always a lot of shopping malls potential clients. The main rule of trade here is: fast, tasty and inexpensive, otherwise the client will go to competitors. It is the high competition that is the main disadvantage of this format. To open a pizzeria in this format, you will need 700-800 thousand rubles.

    Kiosk-pizzeria (pizza-shop). This format can be placed in a large hypermarket or shopping center. A popular direction that is developing by leaps and bounds. The pizza shop is a small space, consisting only of a kitchen and a product distribution area. Pizza in such establishments is prepared within 15-20 minutes right in front of customers. This is a more budgetary format of a pizzeria, for which 400 thousand rubles will be enough to open.

    Pizza delivery service. One of the most common formats. For work, a minimum of equipment, personnel and production space is required. Of the minuses, it is worth noting the high costs of an advertising campaign - a website is required, the cost of print ads, and more recently, it is desirable to be friends with mobile applications and services. You will have to spend an impressive amount on cars for delivery. In total, to open a pizza delivery service, you will have to spend about 1 million rubles.

    This format was invented by the Italians when they rolled pizza into a cone and began to sell it in convenient packaging. So the pizza began to look like a regular fast food. Europe took this idea with a bang. Why not try to implement this idea in Russia? For this, a small kiosk in crowded places or an “island” in the shopping center is suitable. You will have to invest 300-400 thousand rubles.


    Pizza Machine. For Russian market this is a novelty, but analysts predict that pizza vending machines will bring good income to their owners. Pizza vending machines can be simple or advanced. In budget options, the finished pizza is stored in a special refrigeration compartment, then it is sent to the department, where it is freed from the film, and then into the oven. More advanced pizza machines cook the dish longer, but cover the entire production cycle. In such machines, the dough is kneaded, and all the ingredients are stored in different compartments and mixed already during the cooking process. The advantage for the buyer is that he does not have to wait for delivery or call in a pizzeria - he can buy delicious, fresh pizza in a place convenient for him. There is another plus - pizza from such a machine will cost less than in a pizzeria. One such pizza machine costs about 300 thousand rubles, and in order to open a pizza vending business, you will have to invest 400 thousand rubles.

    This is a classic and common option. A small establishment with 20-30 tables and a menu that includes not only pizza varieties, but also other items. Opening a pizzeria is easier than a full-fledged restaurant. There is no need to think through a complex menu that involves a variety of ingredients, as well as cooking methods. It is enough to have original pizza recipes, quality ingredients and a small kitchen in stock. Preparing pizza is relatively easy and very fast. To open a cafe-pizzeria, you will need to invest 600-800 thousand rubles.


So if you want to start a business, but don’t have enough capital for a pizzeria, you can choose an option according to your budget. For example, you can start your business as a pizza shop, gain experience and gradually expand. In more detail, we will consider how to open a cafe-pizzeria. In many ways, this guide is for any entrepreneur who is planning a pizza making business.

Why you should open a pizzeria

BENEFITS

LIMITATIONS

    high profitability business (up to 60%);

    fast return on investment;

    no need for a large staff;

    narrow niche;

    high demand for pizza, which provides stable high profit;

    a relatively small amount of investment for the industry;

    promising fast food format;

    simple production technology;

    opening a mono-product restaurant is more profitable than a restaurant with a full menu, also due to the low number of product write-offs

    high level of competition in the market;

    expensive rent of retail space;

    the need to obtain permits to open a restaurant

What you need to open a pizzeria

    Explore the Market. Sphere Catering quite saturated, and competition among pizzerias is high. Therefore, before planning to open your own institution, do your research. competitive environment. Identify the main market players, study their location in order to find the right place for you, evaluate the demand for pizza in your area. Also visit the establishments of your potential competitors to explore the situation "from the inside", see how the business of others works, study the menu to evaluate the offer on the market. Browse the overseas market to find out its trends, new ideas and concepts. After all, most fashionable things come to us from abroad. In addition, abroad you can peep fresh concepts and business models. In general, collect as much practical information as possible to draw accurate conclusions.

    Decide on the concept of the institution. It's no secret that the design and concept of an establishment is just as important as the food in it. On the this stage it is supposed to draw up a work plan, determine the format and corporate identity establishments, development of technological, engineering and design projects. By this time, the entrepreneur should have an understanding of how the project will work and how it will be financed. The concept, your own style and "chips" are needed in order to distinguish your establishment from many others. Why should a visitor come to you? The answer to this question will describe the concept. Maybe it will be a family cafe with a children's menu? Or, on the contrary, a brutal institution where you can get together with a company and watch football? Maybe you want to open a pizzeria where customers can choose the ingredients for their pizza. If fantasy fails, look at what is happening in foreign markets. Draw ideas, combine them - and you will definitely find that magic formula that will make your institution "one and only". Remember that just one concept will not get you far. Therefore, it should be given Special attention the quality of service, the speed of serving pizza and its taste, so that the visitor wants to come back to you.

    Write a business plan. This is the most important stage of the project implementation. To avoid unnecessary expenses and problems at the start, carefully consider the project. What will be on the menu? How much money will have to be spent? What equipment should be purchased? How many employees will you need to hire? How to promote your institution in the market? How much can you earn at a pizzeria? The result of your work should be the derivation of a kind of formula for success, in which you will understand what the institution should have in revenue, traffic, rent and production costs. When you have these numbers in hand, you will be able to make better decisions when it comes to choosing premises, product suppliers, hiring staff, and so on.



How to register a pizzeria

The initial stage of opening a pizzeria is registering a business with government agencies and obtaining permits for a catering establishment. For reference commercial activities it is recommended to register an LLC with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

    56.10 Restaurant activities and food delivery services

    56.10.1 "Activities of restaurants and cafes with full restaurant service, cafeterias, restaurants fast food and self-service.

How to choose a room for a pizzeria and apply for permits

How to avoid problems with government bodies opening a pizzeria? First, you need to issue all permits in accordance with the requirements. At the request of the authorities, it is necessary to collect the following package of documents:

    OGRN certificate;

    safety magazine;

    TIN certificate;

    certificates for finishing with the necessary requirements of SES;

    sanitary and epidemiological conclusion issued by Rospotrebnadzor;

    documents for checking instrumentation and measuring utensils;

    contracts with SES and fire service;

    conclusion tax office on registration of cash registers;

    an agreement with the energy saving service and the sewerage service;

    garbage collection agreement

    agreement with the tenant and contracts with employees;

    assortment list approved in SEN;

    a license to sell alcohol, if it is supposed to be in the establishment;

    contracts for deratization, disinfestation and disinfection;

    the list of sold and manufactured products agreed with Rospotrebnadzor;

    contract for the provision of car disinfection services (required if a delivery service is expected).

Having collected this impressive list of documents, you can be sure that legal matter resolved. It is better to provide for the cost of preparing documentation in the amount of at least 20 thousand rubles. We recommend that you pay attention to the requirements in the above documents, as this information will be useful when choosing a room. It is better to immediately take care of the fulfillment of all conditions so that you do not have to correct inconsistencies and endure additional costs. The topic of obtaining permits for restaurants is described in more detail in this material.

Finding the right area for a pizzeria can be time-consuming, so it's best to take care of it in advance.

Basic requirements for the premises of a pizzeria:

    area around 100 sq. m.;

    availability of parking;

    availability of artificial and natural ventilation;

    the presence of sewerage;

    availability of extra rooms warehouse space, bathroom, staff room);

    proximity to shopping and entertainment centers and office buildings.

However, the requirements for the location of a pizzeria depend on the format and concept chosen. For example, if a delivery service is expected, you need to consider logistics and choose a location so that pizza can be delivered to any part of the city in about the same time. And if you are planning to open a pizzeria like a family cafe, then it is better to give preference to a residential area.

According to Total Food Service, most restaurants need 40% of the total space for kitchen and warehouse, and the remaining 60% is occupied by the customer service hall. You will be very lucky if you manage to find the premises where the catering establishment used to function. In this case, you can save on bringing the premises in line with fire and sanitary standards. The amount of rent for the premises depends on various factors: the city, the district, pedestrian traffic, and advantageous proximity to others matter. public places. On average, renting a room for a pizzeria will cost 80 thousand rubles a month. Experienced entrepreneurs recommend paying immediately for six months - then by the time the second payment is made, you will already have time to unwind.

Another issue related to the premises is renovation. It is recommended to choose premises that do not require major repairs, redevelopment, etc. Any repair means a certain duration of the preparatory phase. The longer you solve problems with the preparation of the premises of the institution, the more losses you will endure. But if you look at the modern interior of fashion establishments, you can see a minimum of decoration on the walls and ceiling. Today, the design of establishments is played up with decor, furniture - the fact that you can quickly bring in and, if necessary, take it back. This is because, in fact, none of the tenants can be sure that he will stay in this room for a long time.

A couple more nuances: according to the rules, a pizzeria cannot be located in the basement. It is problematic to place such establishments in residential buildings.


What equipment is needed for a pizzeria

Investing in the right commercial kitchen equipment is one of the biggest steps in starting a pizzeria. The quality of a kitchen's equipment and tools will determine its production capacity, workflow, and even affect the taste of food. Therefore, you should make a responsible choice. To do this, it is recommended to study in advance the various commercial offers and experience of other entrepreneurs. Below is a list of the main types of equipment that may be needed in the kitchen of a pizzeria:

    pizza ovens;

    dough divider, flour sifter and dough mixer for dough preparation;

    refrigerators, freezers and vacuum sealers for food storage. suitable model refrigeration equipment choose depending on the layout of the kitchen and the volume of stored products. A functional device will be a special pizza table that keeps all the ingredients cool until they are needed;

    a vegetable cutter will help make cutting fresh pizza toppings more efficient, such as cutting tomatoes and onions;

    a device for cutting french fries if you plan to expand the menu;

    deep fryer for cooking french fries and other dishes;

    oven;

    dishwasher for process automation and dish disinfection;

    beverage preparation equipment: juicer, coffee machine (if needed);

    kitchen utensils and other small equipment (knives, food containers, coasters, containers, etc.).

List necessary equipment determined by the chosen format of the pizzeria. For example, a delivery service will only need ovens, a sink, and kitchen tables.

In addition, it is necessary to purchase furniture (tables and chairs), cash machine and a cashless payment terminal, as well as decor items. According to rough estimates, the cost of equipping a pizzeria will be about 550 thousand rubles. This amount will increase if it is necessary to install an alarm system, air conditioning and ventilation systems.

How to make a pizzeria menu

Any pizzeria should have at least 5 varieties of pizza. More is better. Ideally, if the menu has at least 12 types of pizza, which should include the most popular items: Peperroni, Margherita, 4 cheeses. The most popular pizza diameters are 40 cm and 30 cm.

Also offer visitors some original, delicious food combinations. But don't get hung up on one pizza. Diversify the menu with salads, french fries, hot and cold appetizers. Seasonal offers will apply.

Ready-made ideas for your business

Periodically, it is recommended to add new dishes to the menu or make special offers - this will allow you to keep the accumulated customer base. It is important to provide that for each dish a technological map is drawn up indicating the consumption of products per serving and the volume of this serving. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

Another way to interest customers and expand the menu is the "choose it yourself" service. Let the customer choose the ingredients themselves. Expand your range by baking not only Italian thin-crust pizza (with a tortilla up to 0.5 cm), but American air pizza (with a 2 cm tortilla made from fluffy yeast dough with eggs and milk).

How to organize the supply of a pizzeria

Before opening a pizzeria, it is necessary to decide on suppliers and establish channels for supplying raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used meet the requirements of GOSTs.

It should be noted that products in pizzerias are used very sparingly. There are almost no write-offs, since the same products are used to prepare all items from the menu.

The main categories of pizzeria suppliers:

    suppliers chicken eggs for the test;

    fresh meat suppliers and sausage products;

    supplier of fresh vegetables;

    suppliers of various sauces;

    suppliers of dairy products (cheese, sour cream, cream, etc.);

    tea/coffee/beverage vendors.

By certain categories supplies that provide the main menu, it is recommended to enter into exclusive agreements with one proven and reliable supplier. Before deciding on suppliers, conduct a thorough analysis of the proposals. When buying a batch of products for the first time, break the order into small batches to order several types of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

Ready-made ideas for your business

Subsequently, it is recommended to purchase products frequently, but in small batches - this increases the cost of delivery, but minimizes the risk of damage to products and simplifies their storage. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded utensils and inventory.

When negotiating cooperation with suppliers, you must familiarize yourself with all the conditions specified in the contract. As a rule, the transport costs for the supply of ingredients are borne by you. To reduce this cost item, you need to choose suppliers that are closer to your establishment. The required amount of raw materials is determined based on the menu, the technological map of the preparation of products and the expected sales volume. It is important that the recipes of the dishes comply with GOSTs or separately adopted specifications.

In the current economic situation, it is reasonable to conclude contracts with domestic suppliers of raw materials for pizza. This is especially true for a small pizzeria, otherwise the check amount will be too large.


How to calculate the cost of pizza

Calculation of the cost of dishes occurs on the basis of technological maps. AT technological maps the recipe of each dish is reflected, the consumption of each ingredient is indicated. Using this data, you can calculate the cost of one pizza and other dishes.

The cost of one "average" pizza is about 130 rubles, and the markup reaches 300-400%. In order for your business to bring in a good income, the cost of pizza and its price must be in a ratio of at least 1:5. At the same time, it is important to take into account the "price-quality" ratio, it is definitely not worth chasing the cheapest raw materials.

How to advertise a pizzeria

The target audience of pizzerias is quite wide. The main category of consumers is young people aged 18-35, regardless of their income level. Due to the affordability of prices, the pizzeria works for a wide range of consumers.

One of the important points when opening a pizzeria is the preparation and implementation of an effective marketing strategy, which includes the development of the name of the establishment, its logo and corporate identity, as well as the organization advertising campaign(promotions, promotion tools).

A bright and memorable name will allow you to distinguish the institution from the many offers on the catering market and emphasize its concept. Services for the development of the corporate identity of the institution will cost an average of 15 thousand rubles. A catchy, attention-grabbing sign, including its installation, will cost about 30,000 rubles. To promote a pizzeria, you can use various marketing tools: creative advertising videos about a pizzeria in a cinema; promotion in the network; sponsorship participation in mass cultural projects; installation of billboards and signs; distribution of business cards, flyers or booklets with menus; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, unusual promotions and so on.

Ready-made ideas for your business

In this case, advertising will be effective in in social networks youth oriented. Within the framework of social networks, you can hold a “happy repost” campaign, a “competition contest”, etc. This tool is aimed at attracting an additional audience. Therefore, a pizzeria needs to acquire a personal account on social networks. There you can upload photos of dishes and the interior, inform about promotions, hold contests, and promptly answer all questions from users. You can also provide for a "happy hour" promotion - the time during which the institution offers discounts, a special menu (for example, business lunches).

    plan an action for weekdays;

    increase the price of the most popular menu items to cover the difference in costs;

    come up with a short and understandable slogan for the action;

    stick to one group of drinks or food participating in the promotion;

    track the profitability of the stock.

The set of advertising tools depends on the budget that you are willing to allocate for it. In order to immediately attract the attention of consumers, it is recommended to conduct an active marketing strategy during the first months of operation of the pizzeria. On average, the initial cost of advertising will be 50 thousand rubles. You can launch advertising even before the opening of the institution by coming up with original ads and launching a promotion that will interest people.

But the best advertisement for a catering establishment, of course, is a quality product and service. If the consumer appreciates the food and service, he will want to return to this establishment again and recommend it to his friends. Active advertising promotion will speed up the process of recoupment of funds invested in opening a pizzeria and ensure the required level of sales.

How to hire a pizzeria staff

Solution this issue depends on what type of establishment you open. If this is a pizzeria for 20 people, then the minimum staff looks something like this:

    pizzaiolo (2 people);

    waiter (2-3 people);

    dishwasher (1-2 people);

    cleaner (1-2 people);

    courier (if you are planning a delivery service).

Since your establishment is likely to operate 7 days a week, you will need to organize two shifts. The most important person in a pizzeria is the pizzaiolo. It is he who creates a unique brand of your pizza, for which customers will come. For a small pizzeria, you can look for a pizzaiolo among those who graduated from a specialized school and took courses in the basics of cooking Italian cuisine. When selecting staff, also make sure that all employees have valid medical books.

When selecting employees, it is worth focusing not so much on work experience as on personal qualities: the desire to work, friendliness, responsibility, courtesy, and initiative. Usually young people work in pizzerias - it is easier for them to withstand the fast pace of work.

How to plan the income of a pizzeria

Catering is a specific type of business in which it is not so easy to predict the level of income. The assessment is usually subjective and is based on the performance of other institutions. But these numbers can be very different from what you will have. For you, they are purely informational in nature, showing how much pizzerias earn and can earn. Of course, in the first months you won’t be able to earn a lot on pizza - even in the most favorable scenario, the income will be about 50 thousand rubles. But if you correctly plan all stages of the project, launch its active promotion, realizing high standards of service, then during the first year of work it will be possible to increase this figure several times. With an average check of 700 rubles, you can count on a monthly profit of up to 600 thousand rubles, and sometimes even more.

To calculate the amount of net profit, you must also plan the volume fixed costs, which include utilities, employee salaries, taxes, food purchases, and losses from product write-offs. Practice shows that it is possible to recoup the invested funds in a year. And this is a great indicator for the catering market. At the same time, the profitability of the pizzeria will be about 40%.

Here is an approximate calculation of revenue:

    The cost of pizza - 130 rubles

    The average price of a pizza is 600 rubles

    Number of sales per month: 1500 pieces

    Monthly revenue \u003d (600-130) × 1500 \u003d 705,000 (rubles).

After subtracting the cost of renting the premises, wages, taxes, depreciation and other expenses, you can count on a net profit of 300 thousand rubles per month. Then you can recoup the initial investment of 1.2 million within six months.

How much money do you need to open a pizzeria

After we have examined in detail the process of opening a pizzeria, we can summarize the information received and calculate how much it costs to open such an institution.

Calculation of initial investment

As you can see, opening a pizzeria will require an initial investment of 1.2 million rubles. This is the minimum that a beginner in the catering business should be guided by.

What are the risks of opening a pizzeria

Like any business, opening a pizzeria comes with many risks. If you predict them in advance and apply countermeasures in a timely manner, you can avoid adverse consequences. The main risks include:

    bad choice of location. For catering, this risk means low revenue. Therefore, it is necessary to carefully analyze outlet and take into account various factors;

    increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all necessary conditions, which provide for the liability of the supplier in case of their violation;

    competitor reaction. Since the catering market, and in particular the pizzeria market, is quite saturated and the competition is high, the behavior of competitors can have a strong influence. To minimize it, it is necessary to form your own client base, conduct constant monitoring of the market, have customer loyalty programs, competitive advantage and unique offers;

    Refusal to lease premises or increase in the cost of rent. To reduce this risk, it is necessary to conclude an agreement long term lease and choose your landlord carefully.

    falling effective demand. This risk can be mitigated by developing effective loyalty programs that include discounts, happy hours, etc.;

    problems with personnel - low qualification, staff turnover, lack of motivation of employees. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the institution. The easiest way to reduce this risk is at the stage of recruitment, hiring employees who meet all the requirements. A bonus system should also be provided for;

    equipment breakdown and production downtime. To reduce the risk will allow regular maintenance of equipment in order to maintain its performance;

    food spoilage due to low demand, storage equipment failure, improper storage, planning errors. For restaurant business this risk is highly probable. Food surpluses can arise for two reasons: firstly, due to the low level of sales and the unpopularity of certain dishes; and secondly, due to errors in sales forecasting. It is possible to reduce this risk with the help of competent planning and forecasting, revision of the assortment, exclusion of unprofitable dishes from the menu. Food storage errors, breakdown of refrigeration equipment can lead to food spoilage. It is possible to avoid this threat by training personnel and monitoring their work, as well as regular maintenance equipment;

    decrease in the institution's reputation among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of product quality, receiving feedback from the institution's customers and taking corrective measures.



You can open a profitable pizzeria both in a metropolis and in a small town. The pizzeria will perfectly fit into the frantic rhythm of a large city and will become a successful project in small town, whose residents are not yet fed up with catering offers, and the level of competition and the demands of visitors are lower there. But success can also be achieved in a highly competitive environment. The main thing is to offer a quality product, to promote original idea and have good service. In conclusion, we share a few useful tips, which will help the entrepreneur in opening his own pizzeria:

    Be sure to register the cash register with the tax office.

    Cooperate only with those suppliers who have certificates for the products sold.

    Develop a unique concept that will help you stand out from the competition. And an attractive, original style will make the company recognizable.

    Open kitchens, which provide customers with the opportunity to personally observe the cooking process, significantly increase the level of trust in the establishment. The costs of organizing such a kitchen are small, but the effect is significant.

    A pizzeria is a type of establishment that has long settled on the market. The appearance of another pizzeria will not surprise anyone. But it's up to you to come up with unique service. It can be an original serving, the ability to assemble your own pizza from a list of ingredients, etc.

    Develop loyalty programs for regular customers.

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* Calculations use average data for Russia

Starting investments:

Revenue:

125 000 ₽ - 705 000 ₽

Net profit:

50 000 ₽ - 300 000 ₽

Payback period:

Pizza is a "money" dish with worldwide popularity and a huge markup. Every minute in Russia, 400 slices of pizza are eaten. Find out what you need to start your business selling pizza.

Pizza is considered a favorite dish all over the world. Every minute in Russia alone, 400 slices of pizza are eaten. And without profitability calculations, it is clear that opening your own pizzeria is always promising and profitable.

Market Review

It is no secret that the catering business is one of the most popular today. The rhythm of life, the time limit - all this explains the reluctance of people to cook at home. It is much easier to go to a restaurant or order a pizza at home.

Increasing sales without investment!

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The catering market is growing by 25% annually. This figure scares aspiring entrepreneurs who want to try their hand at the restaurant business. However, fear is not always justified. For example, there are no clear leaders among pizzeria cafes, and therefore we can assume that the entrance to the pizzeria is open for new players.

Even if you live in a small town, there are probably pizzerias in it - and they are local "monopolists". That is, a small network is opened, which expands over time and occupies a large market share. But it is important to understand that gradually promoted brands get bored and may lose quality, so a new pizzeria with competent marketing and quality products has every chance of being promoted.

How can you attract customers? In addition to the well-known and understandable methods, one should not lose sight of the special one, which turns out to be very effective for catering establishments. This is the format. There are many options in which form to present your pizzeria on the market. They differ in presentation, concept, scale, production processes and the amount of investment. You can start your own business with pizza even with a budget of 100 thousand rubles. Let's take a closer look at the various options so that you can choose the one that suits you.

Pizzeria formats

    Pizza bar. In addition to pizza, the bar's menu includes a small assortment of other dishes (french fries, sausages, desserts, drinks). This is a format for young people who want to chat, watch football and eat hearty, but inexpensive food. You can open a pizza bar with a capital of 600 thousand rubles.

    Mobile and simple business. In such a van, you can sell whole pizzas, as well as slices. The main advantage is that you can change the place of deployment and be present at the most cash places. At least 700 thousand rubles will have to be invested in such a format. The bulk of the expenses are for the purchase of a van and equipment for making pizza.


    Food court pizzeria. A suitable option for those who do not want to spend a lot of effort and money on advertising. “Bite off” a piece of the square in a shopping center is an effective publicity stunt in itself. There are always a lot of potential customers in shopping centers. The main rule of trade here is: fast, tasty and inexpensive, otherwise the client will go to competitors. It is the high competition that is the main disadvantage of this format. To open a pizzeria in this format, you will need 700-800 thousand rubles.

    Kiosk-pizzeria (pizza-shop). This format can be placed in a large hypermarket or shopping center. A popular direction that is developing by leaps and bounds. The pizza shop is a small space, consisting only of a kitchen and a product distribution area. Pizza in such establishments is prepared within 15-20 minutes right in front of customers. This is a more budgetary format of a pizzeria, for which 400 thousand rubles will be enough to open.

    Pizza delivery service. One of the most common formats. For work, a minimum of equipment, personnel and production space is required. Of the minuses, it is worth noting the high costs of an advertising campaign - a website is required, the cost of print advertising, and more recently it is desirable to be friends with mobile applications and services. You will have to spend an impressive amount on cars for delivery. In total, to open a pizza delivery service, you will have to spend about 1 million rubles.

    This format was invented by the Italians when they rolled pizza into a cone and began to sell it in convenient packaging. So the pizza began to look like a regular fast food. Europe took this idea with a bang. Why not try to implement this idea in Russia? For this, a small kiosk in crowded places or an “island” in the shopping center is suitable. You will have to invest 300-400 thousand rubles.


    Pizza Machine. This is a novelty for the Russian market, but analysts predict that pizza vending machines will bring good income to their owners. Pizza vending machines can be simple or advanced. In budget options, the finished pizza is stored in a special refrigeration compartment, then it is sent to the department, where it is freed from the film, and then into the oven. More advanced pizza machines cook the dish longer, but cover the entire production cycle. In such machines, the dough is kneaded, and all the ingredients are stored in different compartments and mixed already during the cooking process. The advantage for the buyer is that he does not have to wait for delivery or call in a pizzeria - he can buy delicious, fresh pizza in a place convenient for him. There is another plus - pizza from such a machine will cost less than in a pizzeria. One such pizza machine costs about 300 thousand rubles, and in order to open a pizza vending business, you will have to invest 400 thousand rubles.

    This is a classic and common option. A small establishment with 20-30 tables and a menu that includes not only pizza varieties, but also other items. Opening a pizzeria is easier than a full-fledged restaurant. There is no need to think through a complex menu that involves a variety of ingredients, as well as cooking methods. It is enough to have original pizza recipes, quality ingredients and a small kitchen in stock. Preparing pizza is relatively easy and very fast. To open a cafe-pizzeria, you will need to invest 600-800 thousand rubles.


So if you want to start a business, but don’t have enough capital for a pizzeria, you can choose an option according to your budget. For example, you can start your business as a pizza shop, gain experience and gradually expand. In more detail, we will consider how to open a cafe-pizzeria. In many ways, this guide is for any entrepreneur who is planning a pizza making business.

Why you should open a pizzeria

BENEFITS

LIMITATIONS

    high business profitability (up to 60%);

    fast return on investment;

    no need for a large staff;

    narrow niche;

    high demand for pizza, which ensures consistently high profits;

    a relatively small amount of investment for the industry;

    promising fast food format;

    simple production technology;

    opening a mono-product restaurant is more profitable than a restaurant with a full menu, also due to the low number of product write-offs

    high level of competition in the market;

    expensive rent of retail space;

    the need to obtain permits to open a catering establishment

What you need to open a pizzeria

    Explore the Market. The catering industry is quite saturated, and competition among pizzerias is high. Therefore, before planning to open your own institution, conduct a study of the competitive environment. Identify the main market players, study their location in order to find the right place for you, evaluate the demand for pizza in your area. Also visit the establishments of your potential competitors to explore the situation "from the inside", see how the business of others works, study the menu to evaluate the offer on the market. Browse the overseas market to find out its trends, new ideas and concepts. After all, most fashionable things come to us from abroad. In addition, abroad you can peep fresh concepts and business models. In general, collect as much practical information as possible to draw accurate conclusions.

    Decide on the concept of the institution. It's no secret that the design and concept of an establishment is just as important as the food in it. At this stage, it is planned to draw up a work plan, determine the format and corporate identity of the establishment, develop technological, engineering and design projects. By this time, the entrepreneur should have an understanding of how the project will work and how it will be financed. The concept, your own style and "chips" are needed in order to distinguish your establishment from many others. Why should a visitor come to you? The answer to this question will describe the concept. Maybe it will be a family cafe with a children's menu? Or, on the contrary, a brutal institution where you can get together with a company and watch football? Maybe you want to open a pizzeria where customers can choose the ingredients for their pizza. If fantasy fails, look at what is happening in foreign markets. Draw ideas, combine them - and you will definitely find that magic formula that will make your institution "one and only". Remember that just one concept will not get you far. Therefore, you should pay special attention to the quality of service, the speed of serving pizza and its taste, so that the visitor wants to come back to you.

    Write a business plan. This is the most important stage of the project implementation. To avoid unnecessary expenses and problems at the start, carefully consider the project. What will be on the menu? How much money will have to be spent? What equipment should be purchased? How many employees will you need to hire? How to promote your institution in the market? How much can you earn at a pizzeria? The result of your work should be the derivation of a kind of formula for success, in which you will understand what the institution should have in revenue, traffic, rent and production costs. When you have these numbers in hand, you will be able to make better decisions when it comes to choosing premises, product suppliers, hiring staff, and so on.



How to register a pizzeria

The initial stage of opening a pizzeria is registering a business with government agencies and obtaining permits for a catering establishment. To conduct commercial activities, it is recommended to register an LLC with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

    56.10 Restaurant activities and food delivery services

    56.10.1 "Activities of restaurants and cafes with a full restaurant service, cafeterias, fast food and self-service restaurants."

How to choose a room for a pizzeria and apply for permits

How to avoid problems with government agencies when opening a pizzeria? First, you need to issue all permits in accordance with the requirements. At the request of the authorities, it is necessary to collect the following package of documents:

    OGRN certificate;

    safety magazine;

    TIN certificate;

    certificates for finishing with the necessary requirements of SES;

    sanitary and epidemiological conclusion issued by Rospotrebnadzor;

    documents for checking instrumentation and measuring utensils;

    contracts with SES and fire service;

    the conclusion of the tax inspectorate on the registration of cash registers;

    an agreement with the energy saving service and the sewerage service;

    garbage collection agreement

    agreement with the tenant and contracts with employees;

    assortment list approved in SEN;

    a license to sell alcohol, if it is supposed to be in the establishment;

    contracts for deratization, disinfestation and disinfection;

    the list of sold and manufactured products agreed with Rospotrebnadzor;

    contract for the provision of car disinfection services (required if a delivery service is expected).

Having collected this impressive list of documents, you can be calm that the legal issue has been resolved. It is better to provide for the cost of preparing documentation in the amount of at least 20 thousand rubles. We recommend that you pay attention to the requirements in the above documents, as this information will be useful when choosing a room. It is better to immediately take care of the fulfillment of all conditions so that you do not have to correct inconsistencies and endure additional costs. The topic of obtaining permits for restaurants is described in more detail in this material.

Finding the right area for a pizzeria can be time-consuming, so it's best to take care of it in advance.

Basic requirements for the premises of a pizzeria:

    area around 100 sq. m.;

    availability of parking;

    availability of artificial and natural ventilation;

    the presence of sewerage;

    availability of additional rooms (storage room, bathroom, staff room);

    proximity to shopping and entertainment centers and office buildings.

However, the requirements for the location of a pizzeria depend on the format and concept chosen. For example, if a delivery service is expected, you need to consider logistics and choose a location so that pizza can be delivered to any part of the city in about the same time. And if you are planning to open a pizzeria like a family cafe, then it is better to give preference to a residential area.

According to Total Food Service, most restaurants need 40% of the total space for kitchen and warehouse, and the remaining 60% is occupied by the customer service hall. You will be very lucky if you manage to find the premises where the catering establishment used to function. In this case, you can save on bringing the premises in line with fire and sanitary standards. The amount of rent for the premises depends on various factors: the city, the district, pedestrian traffic, and advantageous proximity to other public places matter. On average, renting a room for a pizzeria will cost 80 thousand rubles a month. Experienced entrepreneurs recommend paying immediately for six months - then by the time the second payment is made, you will already have time to unwind.

Another issue related to the premises is renovation. It is recommended to choose premises that do not require major repairs, redevelopment, etc. Any repair means a certain duration of the preparatory phase. The longer you solve problems with the preparation of the premises of the institution, the more losses you will endure. But if you look at the modern interior of fashion establishments, you can see a minimum of decoration on the walls and ceiling. Today, the design of establishments is played up with decor, furniture - the fact that you can quickly bring in and, if necessary, take it back. This is because, in fact, none of the tenants can be sure that he will stay in this room for a long time.

A couple more nuances: according to the rules, a pizzeria cannot be located in the basement. It is problematic to place such establishments in residential buildings.


What equipment is needed for a pizzeria

Investing in the right commercial kitchen equipment is one of the biggest steps in starting a pizzeria. The quality of a kitchen's equipment and tools will determine its production capacity, workflow, and even affect the taste of food. Therefore, you should make a responsible choice. To do this, it is recommended to study in advance various commercial offers and the experience of other entrepreneurs. Below is a list of the main types of equipment that may be needed in the kitchen of a pizzeria:

    pizza ovens;

    dough divider, flour sifter and dough mixer for dough preparation;

    refrigerators, freezers and vacuum sealers for food storage. A suitable model of refrigeration equipment is chosen depending on the layout of the kitchen and the volume of stored products. A functional device will be a special pizza table that keeps all the ingredients cool until they are needed;

    a vegetable cutter will help make cutting fresh pizza toppings more efficient, such as cutting tomatoes and onions;

    a device for cutting french fries if you plan to expand the menu;

    deep fryer for cooking french fries and other dishes;

    oven;

    dishwasher for process automation and dish disinfection;

    beverage preparation equipment: juicer, coffee machine (if needed);

    kitchen utensils and other small equipment (knives, food containers, coasters, containers, etc.).

The list of necessary equipment is determined by the chosen pizzeria format. For example, a delivery service will only need ovens, a sink, and kitchen tables.

In addition, it is necessary to purchase furniture (tables and chairs), a cash register and a cashless payment terminal, as well as decor items. According to rough estimates, the cost of equipping a pizzeria will be about 550 thousand rubles. This amount will increase if it is necessary to install an alarm system, air conditioning and ventilation systems.

How to make a pizzeria menu

Any pizzeria should have at least 5 varieties of pizza. More is better. Ideally, if the menu has at least 12 types of pizza, which should include the most popular items: Peperroni, Margherita, 4 cheeses. The most popular pizza diameters are 40 cm and 30 cm.

Also offer visitors some original, delicious food combinations. But don't get hung up on one pizza. Diversify the menu with salads, french fries, hot and cold appetizers. Seasonal offers will apply.

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Periodically, it is recommended to add new dishes to the menu or make special offers - this will allow you to keep the accumulated customer base. It is important to provide that for each dish a technological map is drawn up indicating the consumption of products per serving and the volume of this serving. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

Another way to interest customers and expand the menu is the "choose it yourself" service. Let the customer choose the ingredients themselves. Expand your range by baking not only Italian thin-crust pizza (with a tortilla up to 0.5 cm), but American air pizza (with a 2 cm tortilla made from fluffy yeast dough with eggs and milk).

How to organize the supply of a pizzeria

Before opening a pizzeria, it is necessary to decide on suppliers and establish channels for supplying raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used meet the requirements of GOSTs.

It should be noted that products in pizzerias are used very sparingly. There are almost no write-offs, since the same products are used to prepare all items from the menu.

The main categories of pizzeria suppliers:

    suppliers of chicken eggs for dough;

    suppliers of fresh meat and sausages;

    supplier of fresh vegetables;

    suppliers of various sauces;

    suppliers of dairy products (cheese, sour cream, cream, etc.);

    tea/coffee/beverage vendors.

For certain categories of supplies that provide the main menu, it is recommended to conclude exclusive agreements with one proven and reliable supplier. Before deciding on suppliers, conduct a thorough analysis of the proposals. When buying a batch of products for the first time, break the order into small batches to order several types of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

Ready-made ideas for your business

Subsequently, it is recommended to purchase products frequently, but in small batches - this increases the cost of delivery, but minimizes the risk of damage to products and simplifies their storage. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded utensils and inventory.

When negotiating cooperation with suppliers, you must familiarize yourself with all the conditions specified in the contract. As a rule, the transport costs for the supply of ingredients are borne by you. To reduce this cost item, you need to choose suppliers that are closer to your establishment. The required amount of raw materials is determined based on the menu, the technological map of the preparation of products and the expected sales volume. It is important that the recipes of the dishes comply with GOSTs or separately adopted specifications.

In the current economic situation, it is reasonable to conclude contracts with domestic suppliers of raw materials for pizza. This is especially true for a small pizzeria, otherwise the check amount will be too large.


How to calculate the cost of pizza

Calculation of the cost of dishes occurs on the basis of technological maps. Technological maps reflect the recipe of each dish, indicate the consumption of each ingredient. Using this data, you can calculate the cost of one pizza and other dishes.

The cost of one "average" pizza is about 130 rubles, and the markup reaches 300-400%. In order for your business to bring in a good income, the cost of pizza and its price must be in a ratio of at least 1:5. At the same time, it is important to take into account the "price-quality" ratio, it is definitely not worth chasing the cheapest raw materials.

How to advertise a pizzeria

The target audience of pizzerias is quite wide. The main category of consumers is young people aged 18-35, regardless of their income level. Due to the affordability of prices, the pizzeria works for a wide range of consumers.

One of the important points when opening a pizzeria is the preparation and implementation of an effective marketing strategy, which includes the development of the name of the establishment, its logo and corporate identity, as well as the organization of an advertising campaign (promotions, promotion tools).

A bright and memorable name will allow you to distinguish the institution from the many offers on the catering market and emphasize its concept. Services for the development of the corporate identity of the institution will cost an average of 15 thousand rubles. A catchy, attention-grabbing sign, including its installation, will cost about 30,000 rubles. To promote a pizzeria, you can use various marketing tools: creative advertising videos about a pizzeria in a cinema; promotion in the network; sponsorship participation in mass cultural projects; installation of billboards and signs; distribution of business cards, flyers or booklets with menus; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, unusual promotions and so on.

Ready-made ideas for your business

In this case, advertising on social networks targeted at young people will be effective. Within the framework of social networks, you can hold a “happy repost” campaign, a “competition contest”, etc. This tool is aimed at attracting an additional audience. Therefore, a pizzeria needs to acquire a personal account on social networks. There you can upload photos of dishes and the interior, inform about promotions, hold contests, and promptly answer all questions from users. You can also provide for a "happy hour" promotion - the time during which the institution offers discounts, a special menu (for example, business lunches).

    plan a promotion for weekdays;

    increase the price of the most popular menu items to cover the difference in costs;

    come up with a short and understandable slogan for the action;

    stick to one group of drinks or food participating in the promotion;

    track the profitability of the stock.

The set of advertising tools depends on the budget that you are willing to allocate for it. In order to immediately attract the attention of consumers, it is recommended to conduct an active marketing strategy in the first months of the pizzeria's operation. On average, the initial cost of advertising will be 50 thousand rubles. You can launch advertising even before the opening of the institution by coming up with original ads and launching a promotion that will interest people.

But the best advertisement for a catering establishment is undoubtedly a quality product and service. If the consumer appreciates the food and service, he will want to return to this establishment again and recommend it to his friends. Active advertising promotion will speed up the process of recoupment of funds invested in opening a pizzeria and ensure the required level of sales.

How to hire a pizzeria staff

The solution to this issue depends on what type of institution you open. If this is a pizzeria for 20 people, then the minimum staff looks something like this:

    pizzaiolo (2 people);

    waiter (2-3 people);

    dishwasher (1-2 people);

    cleaner (1-2 people);

    courier (if you are planning a delivery service).

Since your establishment is likely to operate 7 days a week, you will need to organize two shifts. The most important person in a pizzeria is the pizzaiolo. It is he who creates a unique brand of your pizza, for which customers will come. For a small pizzeria, you can look for a pizzaiolo among those who graduated from a specialized school and took courses in the basics of cooking Italian cuisine. When selecting staff, also make sure that all employees have valid medical books.

When selecting employees, it is worth focusing not so much on work experience as on personal qualities: the desire to work, friendliness, responsibility, courtesy, and initiative. Usually young people work in pizzerias - it is easier for them to withstand the fast pace of work.

How to plan the income of a pizzeria

Catering is a specific type of business in which it is not so easy to predict the level of income. The assessment is usually subjective and is based on the performance of other institutions. But these numbers can be very different from what you will have. For you, they are purely informational in nature, showing how much pizzerias earn and can earn. Of course, in the first months you won’t be able to earn a lot on pizza - even in the most favorable scenario, the income will be about 50 thousand rubles. But if you correctly plan all stages of the project, launch its active promotion, realizing high standards of service, then during the first year of work it will be possible to increase this figure several times. With an average check of 700 rubles, you can count on a monthly profit of up to 600 thousand rubles, and sometimes even more.

To calculate net income, you must also plan for fixed costs, which include utilities, employee salaries, taxes, grocery purchases, and product write-offs. Practice shows that it is possible to recoup the invested funds in a year. And this is a great indicator for the catering market. At the same time, the profitability of the pizzeria will be about 40%.

Here is an approximate calculation of revenue:

    The cost of pizza - 130 rubles

    The average price of a pizza is 600 rubles

    Number of sales per month: 1500 pieces

    Monthly revenue \u003d (600-130) × 1500 \u003d 705,000 (rubles).

If you subtract the cost of renting premises, wages, taxes, depreciation and other expenses, you can count on a net profit of 300 thousand rubles per month. Then you can recoup the initial investment of 1.2 million within six months.

How much money do you need to open a pizzeria

After we have examined in detail the process of opening a pizzeria, we can summarize the information received and calculate how much it costs to open such an institution.

Calculation of initial investment

As you can see, opening a pizzeria will require an initial investment of 1.2 million rubles. This is the minimum that a beginner in the catering business should be guided by.

What are the risks of opening a pizzeria

Like any business, opening a pizzeria comes with many risks. If you predict them in advance and apply countermeasures in a timely manner, you can avoid adverse consequences. The main risks include:

    bad choice of location. For catering, this risk means low revenue. Therefore, it is necessary to carefully approach the analysis of the outlet and take into account various factors;

    increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all necessary conditions that provide for the liability of the supplier in case of their violation;

    competitor reaction. Since the catering market, and in particular the pizzeria market, is quite saturated and the competition is high, the behavior of competitors can have a strong influence. To minimize it, it is necessary to form your own client base, conduct constant market monitoring, have customer loyalty programs, competitive advantages and unique offers;

    Refusal to lease premises or increase in the cost of rent. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord.

    falling effective demand. This risk can be mitigated by developing effective loyalty programs that include discounts, happy hours, etc.;

    problems with personnel - low qualification, staff turnover, lack of motivation of employees. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the institution. The easiest way to reduce this risk is at the stage of recruitment, hiring employees who meet all the requirements. A bonus system should also be provided for;

    equipment breakdown and production downtime. To reduce the risk will allow regular maintenance of equipment in order to maintain its performance;

    food spoilage due to low demand, storage equipment failure, improper storage, planning errors. For the restaurant business, this risk is highly probable. Food surpluses can arise for two reasons: firstly, due to the low level of sales and the unpopularity of certain dishes; and secondly, due to errors in sales forecasting. It is possible to reduce this risk with the help of competent planning and forecasting, revision of the assortment, exclusion of unprofitable dishes from the menu. Food storage errors, breakdown of refrigeration equipment can lead to food spoilage. It is possible to avoid this threat by training personnel and monitoring their work, as well as regular maintenance of equipment;

    decrease in the institution's reputation among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of product quality, receiving feedback from the institution's customers and taking corrective measures.



You can open a profitable pizzeria both in a metropolis and in a small town. The pizzeria will perfectly fit into the frantic rhythm of a large city and become a successful project in a small town, where residents are not yet fed up with catering offers, and the level of competition and the demands of visitors are lower there. But success can also be achieved in a highly competitive environment. The main thing is to offer a quality product, promote an original idea and have a good service. In conclusion, we share some useful tips that will help the entrepreneur in opening his own pizzeria:

    Be sure to register the cash register with the tax office.

    Cooperate only with those suppliers who have certificates for the products sold.

    Develop a unique concept that will help you stand out from the competition. And an attractive, original style will make the company recognizable.

    Open kitchens, which provide customers with the opportunity to personally observe the cooking process, significantly increase the level of trust in the establishment. The costs of organizing such a kitchen are small, but the effect is significant.

    A pizzeria is a type of establishment that has long settled on the market. The appearance of another pizzeria will not surprise anyone. But in your power to come up with a unique service. It can be an original serving, the ability to assemble your own pizza from a list of ingredients, etc.

    Develop loyalty programs for regular customers.

A pizzeria is a business that requires a lot of time, attention and money. However, with the proper distribution of each of the resources, it can become profitable, promising business. And one successful project- become the basis for a whole network of institutions.

Starting a pizza delivery business is easy and hard at the same time. Simple - because such large investments are not required, as for more serious enterprises. Difficult - because you have to go through the chain of command, work hard to earn a name and be patient until the business pays off.

If you succeed, you will highly profitable business, you can open new points or even full-fledged restaurants. It all depends on your patience, desire and determination.

Features and difficulties of such a business


Let's start the topic: "How to open pizza delivery at home", with the features of the business and the difficulties arising from them. The first and most obvious is competitors. They are all establishments where they prepare and deliver pizza: specialized pizzerias, restaurants and just delivery companies. You probably saw how all the entrances are pasted over with advertisements with the menu of such firms. As a rule, the number of competitors in one area is not very large, which makes the task easier. But their main advantage is the speed of delivery, a well-known name and reputation.

Customers are reluctant to change their habits and prefer to order in one place - where they cook delicious pizza and deliver it quickly. Gotta make an effort to convince them to buy something from you. To do this, you need to give more advertising, literally "an eyesore" so that the client decides to order something from you.

Next you need to earn reputation. Your pizza should arrive to the client as quickly as possible, always be tasty and of high quality. If you cook poorly or delay delivery, the person will no longer order from you and dissuade his friends from doing so. Therefore, carefully monitor the quality of the ingredients and the technology of making pizza, saving on this is a bad option.

The next one is organizational difficulties. First you need to find a place. Please note that it is unlikely that such a business can be organized in your own apartment. But even in this case, you will have to go through many instances, at least, this is obtaining a trade patent, permission from the fire inspectorate and SES. Experienced entrepreneurs recommend going to these organizations with a project for the premises before the lease is signed. You can immediately eliminate the shortcomings, so that later you do not have to redo anything.

Then - the staff, namely - cooks. It is unlikely that you will be able to find someone who will cook it using all Italian technologies for pizza delivery. This is taught in specialized institutions or immediately in restaurants. One consolation is that many say that pizza in Russia is tastier than in Italy. But in any case, you need to find an intelligent person who will make sure that the pizza is tasty, and its taste remains unchanged over time.

This is not easy, because it is not always possible to purchase raw materials from one supplier. And it is the chef who will determine whether he can recreate the same taste using different flours, cheese, tomato paste, etc. And also the tendency of the culinary profession is to change jobs every 2-3 years, as they get bored with the former.

Menu. Need add at least drinks and salads to it. If you look at the menu of other similar establishments, you will see that they are not limited to pizza. The most popular is the combination of pizza and sushi.

Fast delivery. Take care of logistics issues by purchasing several inexpensive cars or hiring drivers with your own cars. If you work in a residential area, a suburb or a small town, the bulk of the delivery will be carried out by cars or mopeds. In the center of the metropolis, it is better to deliver pizza to public transport due to traffic jams.

About how much time the delivery should take - see the comment of the expert.

Premises and equipment


Enough 30 sq.m., where you can place all the equipment. May need cosmetic repairs. The premises must comply with the standards fire safety and SES, which you will first visit even before the start of the lease period, and then you will see representatives of these organizations again after everything is equipped.

Since you only need a bakery, a small production hall is enough. The premises for it can be rented in canteens, cafes, residential buildings, put up a separate tent for the sale of pizza - wherever it is possible to put the equipment and start cooking. It is important that courier cars can easily drive up to your workshop and take away the goods from there.


We are talking about a pizza delivery business only, we are not discussing the possibility of organizing a full-fledged pizzeria yet. But it is quite possible to open it when you settle in the market and receive stable income. But as an option, you can put a few tables in the room, if the area allows, or provide the opportunity to take freshly baked pizza to go.
  1. Pizza oven hearth or conveyor. Deck oven cheaper, pizza is placed on a stone floor and baked at a temperature of 400-500 degrees Celsius. Conveyor models are more expensive, but they are better suited for the preparation of the same type of product. Both types of ovens are gas and electric. There are also wood-burning ovens - a classic option for an Italian pizzeria. But pizza delivery companies are encouraged to use conveyor models - they are more productive and easier to operate.
  2. Pizza table. Here the pizza will be assembled and prepared for delivery to the oven. The table must have gastronorm containers with a cooling effect for storing ingredients.
  3. Refrigerator and freezer. This is where the rest of the ingredients will be stored.
  4. Ventilation equipment.
  5. Dough sheeter.
  6. Forms for pizza.
  7. Kitchen tools.
  8. Gravy boats.
  9. Package.
  10. Pizza bags.

Personnel and procurement of raw materials


What staff is needed:

  1. Cooks. Optimal - 2 pizza chefs who can work together or in shifts.
  2. Purchaser of equipment and raw materials. You can act as it yourself.
  3. Couriers - from 4 people.
  4. call center operator. You can also do this on your own at the first stage.

Activities from 2, 3, 4, and sometimes 1 point you can do yourself. Mistakes made by many new entrepreneurs trying to do everything yourself. Calculate exactly what kind of work and for how long you can do it yourself, what you can entrust to employees and to whom, otherwise you may not be able to do anything. The best option is to purchase raw materials yourself and answer part of the calls, and delegate the rest of the duties to employees.

First, let's talk about what raw materials you need. Ideally, pizza should be made with hot dough and quality ingredients. But there is an opportunity to save money by buying several pizza blanks and several options for fillings sold at wholesale depots.

Pizza will cook very quickly, the cost will be minimal, but the quality may suffer. Therefore, if you go this way, first personally try each cooked pizza and decide if you would buy such a product again.

If you decide to buy the ingredients separately, they are sold in wholesale stores METRO type or at specialized bases engaged in the supply of raw materials for pizzerias. You can find a permanent supplier in Russia or abroad and buy all the ingredients from him. It can be said unequivocally that raw materials are not something that can be saved on.

Economic calculations

Minimum costs:

  1. Room rental - from 15 thousand rubles per month.
  2. Equipment - 170-200 thousand rubles.
  3. Raw materials - 100-200 thousand rubles.
  4. Repair (if necessary) - 50-100 thousand rubles.
  5. Salary for employees - 150-200 thousand rubles per month.
  6. Registration of an enterprise - from 15 thousand rubles.
  7. Advertising - from 30 thousand rubles.
  8. Packaging for pizza - from 10 rubles. for a box.
  9. Printing booklets with menus - 5-10 thousand rubles.
  10. Utilities - 20-30 thousand rubles.

This is an approximate minimum cost. It can be more or less and varies depending on the region.

The average profitability of such an enterprise is 35-40%. The payback period is from 20 to 30 months. The cost of 1 pizza is 50-120 rubles. Margin - 200-300%. The average price of a pizza is 250 rubles. The average number of items is 20 types of pizza on the menu. Approximately 50 orders can be delivered per day. Let's say 1 order is, on average, 2 pizzas. We think so, because 1 person can order 1 pizza, at the same time a large company will order 3 pizzas. So it turns out 2 pizzas to order. Please note that these are very rough estimates.


As a result, the average cost of a pizza is 85 rubles. Let's say you sell 100 pizzas a day. We calculate the gross income per month:

(250 x100 - 85 x100) x 30 = 495,000.

After deducting expenses and taxes, the net profit will be 70-100 thousand rubles per month. This is a rough and very approximate calculation - income can be more or less. You will surely have other types of food and drinks that will increase your profits. The optimal ratio between the cost of production and the price: 1:5. some companies use a ratio of 1:7.

Do not seek to set a price higher than that of competitors, otherwise you risk being left with nothing. Focus on the average market price, too cheap pizza should not be sold either - this causes suspicion. In addition, you will have to save on raw materials, but this is not worth doing, as mentioned above.

Advertising


Come up with a catchy name, a bright logo and patent them. The client should see them as often as possible: on flyers, on cars, on the Internet, on billboards, in printed publications etc.

Create your site. Place on it all the information about the product, its ingredients, any interesting articles, the history of your company and everything that may be of interest to the client. Don't forget the most important thing - the "order" button. The client should be able to instantly buy pizza directly on the site, order a call back or call the specified phone number on their own.

Design mobile app. Its purpose is to quickly buy pizza and alert about news and special offers your company.

Paste menu booklets in the hallways. They will be constantly plucked, but someone will definitely want to order a pizza, since there is no need to look for delivery companies on the Internet - the menu has already been brought directly to his apartment.

Develop a discount system. For example, let the subscribers of a group on a social network receive a 5% discount, or a 10% discount for a repeat order within 2 weeks, etc.

Run word of mouth radio. Many companies rate it as The best way advertising. Let one of your friends, in a conversation with their friends, tell what delicious pizza they tried and order it so that people are convinced of this. Your task is to cook really tasty pizza and keep the brand, otherwise you will instantly lose confidence.

A pizza delivery business is pretty easy to set up. It has its own characteristics and difficulties. In short, to overcome them - you need patience and ingenuity. Then you will get a profitable and highly profitable enterprise with unlimited opportunities for expansion, growth and opening of new branches.

Many pizza delivery companies started out as small bakeries where the owner delivered the pizza himself. And now this large enterprises known all over the country or even abroad.
Watch the video to learn how to open pizza and sushi delivery.
http://www.youtube.com/watch?v=hdscHmQYZAI

The Village continues to figure out what the real cost of familiar things is. In this issue, we decided to find out how much a Margherita pizza costs. What is the cost of dough, sauce, tomatoes and cheese, said representatives of major brands.

How much does a margherita pizza cost?

Pizza cost

120–170 rubles

What makes up the price

Products - 25–30%
Markup - 65–70%

How entrepreneurs set prices

Kirill Vyrypaev

financial director"Dodo Pizza"

Heinrich Karpin

co-owner and managing partner of il FORNO Group

On average, the markup on the market for pizza is three to five times. In the case of Margarita, as a percentage, it looks like this: 30% is the cost, 70% is the markup.

The cost of any dish (and pizza is no exception) consists of the cost of the products included in it. All products are processed upon arrival at the restaurant. Then semi-finished products are prepared from them, which are already included in the composition of the dishes. Each stage includes a certain percentage of waste, in some cases it can reach up to 70% of the original weight of the product that comes to the restaurant, which, of course, increases the cost of the product that goes into the dish. As for pizza in our restaurants (il FORNO, Burger&Pizzetta, FORNETTO, Limoncino), we prepare the dough and all the sauces on the spot according to our own recipes, so the cost of the classic Margherita pizza will consist of dough per serving, tomato sauce, cheese mozzarella and oregano spices. We work with reliable suppliers, monitor the quality of products and their price ratio, conduct blind tastings and do everything to ensure that the quality of dishes is at a high level and our guests are always satisfied.

Dmitry Zotov

brand chef Zotman Pizza Pie

The cost of pizza is made up of many factors - from the cost of ingredients to the costs of the restaurant itself. This is logical, because the more expensive the raw materials, the more expensive the pizza - in principle, this applies to any dish. You must always remember that fairy tales and miracles do not happen, you will never get a decent dish from cheap low-quality products. The cost also includes payment to the staff involved in the preparation.

Many products, such as flour and tomatoes, for pizza we buy in Europe. In Russia, grain is not yet processed properly, but we really hope so, and tomatoes cannot be as juicy as in Italy, since we do not have the climate and conditions in which they should grow. And now, to all this, add customs duties, payment for transportation, exchange rates - that's the result (In Zotman Pizza Pie, Margherita Buffalo pizza costs 460 rubles. - Approx. ed.).

Maxim Markin

"Papa Johns"

For an average pizza, the cost is plus or minus 170 rubles ( in the Papa John's network, an average Margherita pizza on a traditional dough costs 539 rubles. - Approx. ed.).

 

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