Subscribe the world is small. Newsletter subscription. How to receive push notifications

Many users, wandering around the Internet, browse a huge number of sites, and so many of these sites have already been divorced that sometimes people get confused in their names, and sometimes, finding valuable and important information for themselves, they lose (forget) the address where they saw it ...

Even if you bookmark the site page. you can still forget or "lose" it there among many other bookmarks. Therefore, the best way out is to subscribe to site news via RSS feed or simply by subscribing to the mailing list. Better both, then you will definitely not forget.

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Most e-mail newsletters are similar to spam: product catalogs, constant "hot offers" and promotions - it's not interesting to read this. In this article I have selected the best mailing lists in the Russian Internet, and using their example I will try to determine what needs to be done to make your letters captivate the reader, and he forgot about the "unsubscribe" button.

1. Evening Medusa

One of the most famous media outlets in the country is sent out daily on weekdays. Despite the fact that the news on the site is updated 24 hours a day, the editors of Meduza every evening put together a picture of the day into one coherent and concise text that looks more like a story.

Format originality

Letters from Medusa are a real daily newspaper, each issue of which is unique and is written by the editor from beginning to end. Yes, this approach obviously takes more time to prepare the mailing list, but the authors deliberately relied on "humanity", because they believe that e-mail is a personal space, which is already clogged with spam for the majority.

News that exists only in mailing format. It is published three times a week, during which time the author carefully and manually studies dozens of media, selects the most important world news and trends, and then puts it all into one coherent story. You can subscribe to the newsletter at expresso.today.

2. Cossa

Cossa is a publication about marketing and the digital environment, focusing on digital advertising, SMM, search engine and mobile marketing, web analytics.

Format originality

Letters arrive in the mail twice a week in two different formats. The first is an ordinary digest with article titles and links to them, without any description, nothing unusual. The only thing that you can catch on to in terms of originality is a selection of vacancies at the end of the letter for those who are looking for work in digital.

The second format is more interesting, although it is somewhat similar to the first, but it is designed in the form of a story about the main events in the Russian Internet. It is definitely more pleasant to read than a regular digest. Yes, somewhat similar to Medusa, but it works - the Cossa mailing list, according to the authors, is read by more than 40,000 people.

The most interesting feature of the Cossa mailing list is that sometimes the letter is chief Editor... This means that a person really likes what he does - he is truly passionate about it. It is at this moment that a piece of personal appears in the text, which makes these letters the most interesting.

What can you learn from the Cossa newsletter?

Add your attitude to the text - people are interested in people, their emotions and perception of the world. Make liveliness your thing, readers will appreciate it.

3. Megaplan

Megaplan, this is a corporate CRM systembut the company has another project - a blog about personal effectiveness, sales and marketing in general, called "Big Plans".

Format originality

Chips and graphic design

Graphic design is the main feature of the articles from the Megaplan mailing list. All illustrations are copyright, invented specifically for a specific material. This allows you to better and more specifically convey the idea to the reader. Well, who else will draw Donald Trump as a chameleon?

What can we learn from the Big Plans?

Be exclusive - show your readers that you are not making a newsletter for show, but that you really work and care about it. People like to be a part of an elite club, to be the first to know about events, all this flatters their pride. Let your newsletter become the tool for this. Release the strongest materials first in the mail, or do a new project only in a mailing format.

Beyond exclusivity, make your content as copyrighted as possible. Start with at least the visuals. Remember, your own illustration, even hand-drawn, is better than one found on the Internet.

The Punk You branding agency newsletter is a large text in which the author talks about any topic related to advertising, creatives or brands. By analogy with Megaplan, letters from punks are articles from their blog. You can subscribe using this link.

4. Netology

Hello everyone, dear readers of the site! Due to the fact that few know how to subscribe to the blog newsletter and because of this they miss important information, I have prepared a small instruction for you. In which I want to tell you about all our official resources and how to use them correctly.

Also, this article will be a kind of archive of contacts, through which you can always return to any of our sites, pages and communication channels.

Top 4 Ways to Get Blog News

Highlighted 4 main ways through which you can receive news from the blog and Knowledge Base.

To find out how to use them correctly, then I have prepared separate instructions for each.

How to subscribe to a Telegram channel

The Telegram channel is what unites all the ways to receive news. It is the main one, I recommend everyone to join it. To do this, you need to on your device and connect to the channel by the link - t-do.ru/iklife. A window will open in which you click “Open Telegram application”.

Benefits this way:

  • All news is published here.
  • You can set up alerts on your computer and phone.
  • All chronology and history is saved, even the one that was before you connected to the channel.
  • You can find what you need at any time.
  • There is an opportunity to expand the capabilities of special robots for Telegram.

disadvantages:

  • So far, few people use it, so it will take some getting used to the new interface.

How to subscribe to email newsletters

I must say right away that in order not to overwhelm my subscribers with letters, I send a newsletter to e-mail with only the most important news. I do not send information about the release of each new article in it.

Step 2. Fill in the required data and click the "Subscribe" button.

Step 3. Go to your mail, which you indicated in the form, find the letter and confirm your subscription.

If the letter did not arrive immediately, then look in the SPAM folder or wait a couple of minutes. As a last resort, try to subscribe again.

Benefits this way:

  • Letters come to the email box.
  • Only the most important news is published.

disadvantages:

How to receive push notifications

Almost all popular sites use push notifications. This can be called a simplified version of email marketing. You receive such messages on your desktop.

In my case, this is how notifications about the release of new articles on the blog come. To start receiving them, you need to click "Allow" in the pop-up window.

If such a window has already been shown to you, and you clicked “Block”, then click on the green lock and select “Allow”.

Now you will receive notifications.

Benefits this way:

  • Convenient short messages that come to your desktop.
  • Sent automatically to all subscribers as soon as a new article comes out.

disadvantages:

  • When you close a message, there is no way to recover or find it.

How to subscribe to a blog RSS feed

The last method, which is also very good, but many do not know about it, is to subscribe to the site's RSS feed. RSS is a special feed for site announcements, updates and news. They are on all sites.

You probably read many more other blogs, websites, magazines? I have a long list and I use a free browser extension to keep track of all the new articles. For Google Chrome, this is an RSS Feed Reader. For other browsers, look for something similar.

How to use it:

Step 1. Install.

Step 2. Click on the orange icon and then on the plus.

Step 3. Enter the address of the news feed and click "Add".

started its work in 2007 under the nameDrugMe. ru and was the first social network for those who care about their health. Site members shared their experience with each other and received professional advice from doctors of various specialties. The site at different times was blogged by Sergey Zhukov (http://polonsil.ru/people/761176886 ), Bayan Shiryanov ( http://polonsil.ru/people/735032183 ) and etc.

The daily traffic to the site before switching to the MirTesen platform was about 20 thousand unique visitors per day. At the same time, the possibilities for the development of PolonSil on its own platform were significantly limited, the portal required significant investments to turn into a full-fledged social project.

"The pace of development of the technical component of the projectPolonSil. ru could not keep up with modern realities, so it was decided to suspend their own developments and transfer the project to the MirTesen platform (http: // mirtesen. ru) " , Says one of the project shareholdersPolonSil. ruYuri Belousov, - “The transition was preceded by testingPolonSil. ru on the Platform, the results of which were very positive. In fact, we revived the old audience, and we hope that thanks to cooperation and agreements with the company " Mirtesen " the project will get a second wind. In fact, without investing money, we get additional active target audience to our project ".

MirTesen platform, created in 2007 as social network, unites over 16 million registered users.According to TNS , monthly attendance of MirTesen in December 2012 was 3 million people, of which 462 thousand - in Moscow, and more than 200 thousand - in St. Petersburg. The main age group of Mirtesen audience is people from 35 to 55 years old. In 2012 new team announced the rebranding of the project, which should turn into a point of consumption of the most interesting and relevant information for the user. MirTesen developers have provided a number of unique functionalities, thanks to which the activity of visitors on the Platform's sites is much higher than that of ordinary information resources.

Pavel Vlasov-Mrdulyash, general director "Mirtesen ": “I am glad that we have implemented the transfer of a fairly large project with a massive content base to the MirTesen Platform. The experience is certainly positive, and it opens up new development opportunities for the Platform. I hope that in the near future several more serious projects will move to Mirtesen. We offer a classic win-win partnership - Mirtesen receives interesting materials and a new audience, and the partner receives technological tools that allow you to save on development software productand access to our users. "

 

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