The most popular product in the fall. High-margin products from china. What business is in demand in a small town now

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and "promoted" or innovative? Low or high price bracket? Domestic or imported?

To understand which product to choose for promotion, one should analyze the market situation in various segments, the prospects for its development, assess sales channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the most essential: food, clothing, shoes, other non-food items of daily demand.

Sociologists distinguish four types of buyers, depending on the strategy they have chosen to save money (see Table 1).

Table 1. "Portraits" of buyers

Buyer type	Signs	Behavior
"Optimizer"	Men over 45 living in large cities	Rejection of expensive brands (21%), switching to cheaper ones (31%)
"Rationalist"	High Income People	Make a shopping list (29%) and always follow it
"Discount Hunter"	Women 35-44 years old, citizens with low income, residents of small towns (100-500 thousand people)	Purchase goods mainly through promotions (19%)
"Thrifty"	Residents of small settlements, people with low income	They stock up on food for future use (16%), rarely go shopping to keep their budget under control (22%)

Similar trends are observed in online sales (see Figure 1).

* The data is presented without taking into account online orders of ready-made food, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% taking into account inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). On the average online store, the check “grew up” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (up to 160 million)

According to Data Insight statistics, buyers' interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods decreased. The leaders include sports goods, products for animals and a range of children.

Summary: the situation on the market makes one think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since the competition in the low and medium segments has been and remains high. The marketing strategy should be focused on different categories of citizens and take into account their preferred ways of saving.

What do buyers want?

Let's consider what product is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).

Food: pilaf via the Internet

Food products are categorized as essential. Even with austerity, shoppers will never exclude them from the shopping basket. This means that you can take your place in this niche. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

The start-up capital - 1 million rubles from our own savings - was spent on arranging the kitchen and creating an order acceptance site.

At first, the entrepreneur and his partners sold only pilaf, in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 doubled compared to the same period last year.

The nearest plans are to create a franchise (there are already about 200 requests from potential franchisees) and to open a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. - In summer, people try to spend more time outdoors, in parks. We have to be where our client is. "

At the end of 2015, I. Ismailov became the winner of the “School of the Young Billionaire”, held annually by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for hobbyists

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat deliciously and beautifully. This tendency was noticed by the entrepreneur Alexey Yakovlev and entered into an agreement with the largest manufacturer of steel and ceramic knives "Samura Cutlery". By promoting the products of this company in the middle price category, you can interest the amateur cooks in it. The idea paid off: today there are 250 points of sale for the Samura franchise (TOP-5 of the Forbs rating in 2016) (23 opened in 2015).

Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, the profit is 2 million rubles (knives are sold at a 160% markup).

Good vision is valuable

The demand for health products is consistently high. This explains the success of Ikraft Optics, a federal retail chain of stores that sell ready-made glasses and make them to order (it has its own lens turning workshop). Franchise TOP-12 rating Forbs. Currently, there are 130 of its own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. There are no royalties and lump-sum payments. For the entry fee (1.4 million rubles), franchisees receive retail, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, franchisee profit - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be the most important and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of creative kits "Orange Elephant" (TOP-15 of the Forbs rating) is successfully moving forward: 10 of its own and 422 franchise outlets. The franchisors have their own production in China of sets for painting, modeling, design, decor. Today it is one of the most recognizable and fastest growing chains of goods for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows how to fill it. The Segodnya editors invited experts to clarify this issue. Here are some of the categories they recommend for promotion and the specifics of their marketing to look out for (see Table 2).

Table 2. What is profitable to trade on the Internet?

		What to look for
	great demand (seasonal holidays, birthdays, memorable dates, etc.) you can sell goods of your own production with a wrap up to 300%	high competition, including with large online platforms and retail souvenir shops seasonality (high season - from May to August, peak - before holidays)
	the ability to order delivery of the most popular items - feed and filler, which usually have a large volume, so it is inconvenient to pick them up from the supermarket a good solution for those who do not have a pet store near their home	goods with a long shelf life, so they are ordered at a significant interval: you will have to engage in active promotion in a crisis, many switch to feeding animals by-products
Hobby goods (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques)	passionate people - a grateful audience: they will always find funds for their hobby keeping a store offline on this subject is unprofitable, since the goods are not essential, but in the online version it is profitable (less overhead, lower price, higher demand)	many people hesitate to purchase collectible goods online due to the risk of counterfeiting goods are not cheap, so demand for them during a crisis will be limited
Goods for recreation and tourism	more and more people are guided by active and suburban recreation delivery of bulky and bulky goods to the apartment is attractive	it is difficult to find suppliers (China does not suit everyone) a lot of imports - currency risks seasonal demand many competitors

But not everything depends on the popularity of this or that product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly passes into the category of permanent ones, recommends him to his friends. This must be taken into account when choosing your trading niche.

Lately, e-commerce has attracted many aspiring entrepreneurs. If you decide to open your own online store, you first need to think carefully about what you will trade in it. The best-selling products on the Internet in 2020, collected in this article, will help you choose the right assortment that will attract the attention of buyers.

What to sell?

As a rule, beginners who open their business online choose 2-3 categories from the top-selling products on the Internet. In the future, they gradually expand the range. For example, if you sell shoes and clothing, over time, when funds become available, you can offer consumers watches and jewelry. Thanks to this, you can significantly increase your profits.

Since a huge number of people visit the Internet every day, you can sell any product here. But, if you want to make a good income, you first need to carefully study the rating of the best selling products on the Internet. After that, you can start forming the assortment.

Online commerce in crisis

Let's try to figure it out? According to the statistics of the best-selling goods on the Internet, in difficult economic conditions, the demand for expensive elite products begins to grow. It is bought by wealthy people who have worried about their financial well-being in advance. In addition, during the crisis, many citizens try to invest their savings in jewelry made of precious metals and antiques to protect money from inflation. Therefore, such a product is sold in relatively large quantities.

During the period of economic instability, the demand for the products of the middle price segment drops sharply. This is due to the fact that wages of people with an average income are falling, therefore, in order to save money, they have to give up many of their usual purchases. Therefore, if you decide to go into e-commerce in 2020, you should not bet on a product in the middle price range.

In times of crisis, the best-selling products through an online store are cheap products. The bulk of the population of our country saves money, therefore they prefer to buy inexpensive goods of low and medium quality. Demand for budget clothing, furniture and food is starting to skyrocket as buyers from the former middle class are moving into this segment.

If you cannot determine what is the best-selling product in Russia on the Internet, choose one of two strategies:

Sell \u200b\u200bexpensive goods to wealthy people;
Take up bulk shipments of cheap goods from, for example, China.

We form an assortment

Let's try to compile a list of the top 10 best selling products on the internet.

Quadrocopters and accessories

You probably know what drones or quadcopters are. Such aircraft were originally developed for military purposes. Over time, these devices began to be actively used in everyday life and for entertainment. If you're looking, try trading drones. The demand for such a product is constantly growing, so you can make good money on it.

Gadgets and Mobile Phones

Marketers have found that such products are the leader in online sales. This category includes any product that costs less than $ 600. The tempting prices that many online stores offer are attracting consumers. About 10% of the citizens of our country can afford to regularly update various gadgets and mobile phones. Moreover, most often they make such purchases online. Consumers compare prices online and in real stores and see that there is a significant difference. After that, they easily part with their money, because they understand that they have saved a decent amount.

Appliances

These products are in the top 10 best selling products on the Internet. But many people today are afraid to make expensive purchases online. Despite the fact that prices are much lower in online stores, most of the buyers still go to supermarkets.

The fact is that such expensive things are rarely bought, so consumers want to personally compare different models and make sure that they do not have any defects. In addition, some people have never experienced postage. They believe that it is much more convenient and profitable to order delivery in the city. Therefore, if you are still undecided, start with a different, more popular product.

Green tea

Trading in different varieties of green tea is a great business. Modern people care about their health, which is why green tea, which has healing properties, is very popular. Another popular product is green coffee. But the demand for it is starting to gradually decline, so if you want to make good money, focus on trading green tea with different extracts.

Products for cleansing the body

Healthy nutritious foods called detox products are rapidly gaining popularity. At the moment, the greatest demand is for various herbal teas and decoctions. They filled all social networks. Surely each of you at least once came across such a product in your feed. Some products are really good for health, but there are also those that are similar in composition to regular tea with different fillings. And nevertheless, it is quite profitable as detox products are sold online in huge volumes.

LED lightening

This segment opens up great prospects for aspiring entrepreneurs. Experts say that literally in 10 years, all lighting devices in the world will be replaced with LEDs, since they can significantly save energy. Plus, LED lights last much longer than conventional incandescent bulbs.

Such an idea of \u200b\u200byour business with minimal investment in 2020, with a competent approach, will make you a wealthy person, since LED lighting is becoming indispensable in the everyday life of modern people.

Books

Despite the fact that recently many people have begun to use electronic reading devices, ordinary paper books continue to be a popular commodity. Literary publications on specialized web sites are much cheaper than in real bookstores. In addition, many online stores offer customers good discounts and lucrative bonus programs. In the network, the buyer can find any edition he needs. An abstract is attached to each book, with the help of which you can familiarize yourself with its content.

Shoes and clothing

This is a product that is in demand on the market in any economic conditions. So that consumers can choose the right things for themselves, online stores provide detailed information about each product:

Colour;
The cloth;
The size;
Basic performance characteristics.

In addition, they post photographs in which you can see how this or that thing looks. As a rule, clothes are shown by models, so the buyer can visually evaluate how it looks on a person. Despite the fact that many citizens of our country continue to buy clothes in ordinary stores, such a product entered the top ten best-selling products on the network. By the way, reselling clothes is a great option for people who are interested in.

Children's toys and gifts

Many modern consumers prefer to order gifts and toys online. There are many sites on the network that offer their services for choosing gifts. Thanks to this, a person can easily choose a suitable surprise to please his family or friends. To make the gift unique, you can make it personalized, that is, order some kind of original inscription or engraving.

Cosmetics

Experts believe that cosmetics and perfumes are the best-selling products on the web. Many online stores that sell products from well-known brands offer video tutorials and workshops to consumers from experienced professionals. Thanks to this, consumers receive quality goods at affordable prices and learn how to properly use the purchased cosmetics. If we talk about perfumery, then usually only proven popular fragrances are bought through the network.

10 criteria for a profitable niche: What to sell online?

During the crisis, many entrepreneurs who trade on the Internet go broke or lose most of their profits. This is because they don't want to change how they work. If you select the best-selling products on the Internet and fill your site with them, online trading will bring huge profits, regardless of the economic conditions.

Before choosing a profitable one, first carefully research the market and study consumer demand. Each city has its own product categories that are most in demand in your region. Trading in such products will allow you to get a good stable income.

Customer confidence

An important feature when selling goods via the Internet is customer confidence. Therefore, you must be very responsible in your work. It is unlikely that a buyer, with today's competition in the market, will want to wait until you have time to communicate with them, send the goods, etc. Therefore, you will have to work seven days a week, take into account all the wishes of customers, and navigate the goods being sold. Otherwise, buyers will simply go to competitors.

conclusions

If you are attracted to, open your own online store, select a few items from the list of the best selling products and get started. Online trading is just beginning to gain momentum, so if you take your niche in this area in time, you can achieve tremendous success.

What to Sell Profitable - 5 Hot Selling Items + 5 Fashion Items + 5 Online Shopping Items + Helpful Hints.

If you want to open a business related to trade, you are probably interested in what is profitable to sell.

This is a completely natural question that arises at the beginning of an entrepreneurial path, because no one wants to work at a loss.

Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.

It is for this reason that sales will always be in demand and profitable.

But you still need to find your niche, analyze the demand and set adequate prices, otherwise you can stay at the "broken trough" in anticipation of generous buyers.

How to determine the demand for goods that are profitable to sell?

Opening any business begins with analyzing the market, namely determining the demand.

Why is this so important?

Imagine that you find suppliers from whom you buy goods and open a stationary or virtual store.

In anticipation of the first buyers, spend days, and then weeks, and the goods are still there.

And where are the promised benefits and profits?

Therefore, to avoid such a situation, it is necessary to conduct a demand analysis.

Demand Analysis Instruction:

Go online.

This will be especially true if you want.

To do this, you need to study the statistics of requests using Yandex Wordstat and Google Trends.

For example, you want to sell educational toys for children.

To do this, type in keywords and check the number of requests.

If the figure is modest, it means that no one is interested in such a product.

In a scenario with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche can be occupied by many competitors that will create obstacles.

Conduct marketing analysis.

To do this, check the ratio of supply and demand in the selected niche in your area.

Pay attention to what people are buying and which stores are empty without customers.

Also analyze prices.

Perhaps, they are overpriced for some groups of goods, and therefore the population is not ready to buy them precisely for this reason.

Decide on your target audience.

For example, people from a small town are unlikely to appreciate your desire for elite dishes, where one plate will cost 5,000 rubles.

The same applies to the sale of agricultural machinery in the center of a metropolis.

But if in your city there are many young families with small children, and there are no shops with goods for them, but you see that there is a demand for them, then this is definitely your option, and you can sell them profitably.

Conduct a survey of potential buyers.

Draw up a short questionnaire, print as many copies as needed and distribute them to the residents of your city.

Questions should be short and succinct so that a person can answer them in just a few minutes.

If you do not want to bother with leaflets, then just conduct a survey on social networks.

To do this, find the groups in your city and talk to their administrators.

Try a trial placement of contextual advertising on the Internet.

Let's go back to the online store.

Thanks to this method, even before the start of sales, you will be able to understand what is profitable to sell on the Internet.

To do this, create a landing page on the Internet (the user goes to it when they click on an advertisement), on which you can post information about the product.

Of course, users will not be able to place a real order, as they will be notified that the product is out of stock or there is a problem on the server.

But by the number of clicks from the order page, you can analyze how interesting your product is to the population.

What is profitable to sell: 5 categories of goods "high demand"

Anyone who is at least a little familiar with the laws of economics knows that demand creates supply.

This truly catchphrase aptly illustrates trade relations.

When the population has certain needs, then someone must satisfy them.

And seekers of the answer to the question: "What is profitable to sell?" Come to the rescue.

And what the population wants will be beneficial.

It is customary to refer to goods of high demand:

Food.

But here it is important not to miscalculate, if for every three residential buildings there is one grocery store, then this is definitely not an option.

To sell food products profitably, you can choose one of the following options:

opening a store on a busy street or in a new area of \u200b\u200byour city (this is especially true in metropolitan areas);
opening stores with a specific category of goods, where you can offer customers a wide range of tea / coffee, dairy products, pastries, organic vegetables and fruits.

Cosmetics, personal care products and household chemicals.

After food, this category of goods is in second place, along with clothing.
Such goods are quickly consumed, so people must constantly update them.
If you want to sell them profitably, then take a look at new brands, as well as those that can only be found on the Internet.
Clothes and footwear.
In times of crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.
As a rule, it is updated more frequently among the population, so you may have regular customers.
If you are ready for a larger-scale business, and do not want to spend a lot of time and energy on advertising, then pay attention to popular franchises.
It is profitable to sell them because babies grow quickly, so parents are forced to constantly buy something new.
Diapers, hygiene products, infant formula, bottles and other goods necessary for children are in particular demand.
Household products.
Everything comes here, from small kitchen utensils to furniture and household appliances.

What is profitable to sell now?

Now let's move on to what is profitable to sell today.

Small sports equipment and sportswear.

If you take advantage of the current fitness trend, you can create a profitable business.

Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, steppers, fitballs, weights, etc.), as well as sportswear.

Coffee scrubs and Black Mask.

These products have gained their popularity thanks to.

And despite their great variety, you can break through if you offer girls new manufacturers or a better price.

Original accessories.

Served right, you can profitably sell phone and tablet cases, backpacks, bags, wallets, hand-knitted hats and scarves, fancy chokers, jewelry, pillows, cups, photo frames, candles, and home decorations.

You will need to create a certain concept for the chosen direction, and try to offer buyers something that is not yet on the market.

For example, do not sell bags and wallets that you can buy in a regular store, offer handmade accessories or in some particular style.

Coloring antistress (coloring for adults).

This is the bestseller of this and last year.

You can really get hooked on these coloring pages, and after decorating one copy, you want to start a new one.

It's also a great gift.

Therefore, look for a variety of options so that the buyer can choose what he likes.

Beard care products.

Again, it is fashion that has left its mark here.

Increasingly, young people and men can be seen on the streets growing beards.

Therefore, various means for their care are extremely relevant.

Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website to sell them.

The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.

What is profitable to sell online?

We smoothly approached the topic of what is profitable to sell on the Internet.

The volume of online purchases is increasing every year, because buyers derive some advantages from them:

no need to go anywhere and look for something,
you can buy everything that you can't get in your city,
there is an opportunity to think over everything and find a product at a better price.

Of course, on the Internet it is profitable to sell clothes, cosmetics, children's, sports and home goods.

But in this section I would like to talk about those categories that we have not touched on yet.

5 lucrative products to sell online:

Electronic equipment and accessories.

This includes smartphones, tablets, e-readers, smartwatches, portable chargers, headphones, cases, protective glasses and films.

A 200-400% mark-up allows you to profitably sell the product and quickly recoup your investment.

Despite the crisis, people periodically change their electronic equipment, especially since now it can be found for every taste and wallet.

Spare parts, cosmetics and accessories for cars.

The constant increase in the number of cars leads to an increase in demand for various component parts and accessories for them.

And during the crisis, sales on them increase to huge volumes.

This is due to the fact that the population cannot always afford to buy a new car, therefore, they prefer to renew spare parts for it.

In addition, not everyone lives in large cities where there is a huge selection of spare parts, special cosmetics and car accessories.

And on the Internet you can find everything you need.

Drones and quadcopters.

By attaching a camera to them, you can see the earth from a bird's eye view, which certainly attracts people.

The relevance of selling drones on the Internet is due to the fact that initially they could be ordered in foreign online stores.

Moreover, it is on the network that there is a large selection of aircraft in different price categories.

Hobby goods.

This includes: embroidery, diamond mosaics, items for drawing, scrapbooking and decoupage, and more.

Opening a store with this content is extremely unprofitable, since it is impossible to gather a large number of people who are carried away in one settlement.

LED lightening.

In the era of colossal energy consumption, many are switching to more economical light consumption.

LED lighting is 5-6 times more economical than incandescent lamps.

That is why it is so profitable to sell new generation lighting.

By providing a wide range of lamps in different wattage and price categories, you will be able to meet customer demand.

To trade goods from China online,

pay attention to some of the nuances that are outlined in the video:

Remember, only after careful analysis of demand can you find out what is profitable to sell now in modern world.

Take your time and look at a few ideas.

Explore each of them in more detail, and choose what you like.

Only in this case you can establish an interesting and profitable business.

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What to offer the consumer and profit from it yourself? What is more profitable to sell on the market in the coming years will be discussed in this article.

What is a hot product

A hot product is a product that is in great demand and it is easy to find a buyer for it. However, not in every case, popular goods can be unambiguously recognized as reliable and profitable for the seller - those that a person will come for, even if he is limited in money. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of sales at the moment, but also in the future, as well as make calculations of profit per unit of goods released at the checkout.

Good selling product- this is a product that will be taken equally both in a crisis and at moments of economic development.

It is easier and wiser for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive products from the risk group, which are acquired on a situational basis. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on a holiday.

The simplest examples of a product in demand

If you sit down for a minute and think about the most frequently purchased in Russia goods, bread, cigarettes and alcohol come to mind. This is true, but this does not mean at all that starting a business selling any of these products is guaranteed to bring high and stable incomes or any advantages over other products.

Take, for example, cigarettes - one of the most popular goods in the Russian Federation. The cigarette business is far from the most profitable. All the fault is the system, which is aimed at the formation of maximum prices in this particular niche.

Or consider alcohol.

Not every drink from a huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskey in rare cases can bring a stable income to a business owner in the same way as cheaper and more affordable drinks do. The most popular drink is beer. For 5 years, its sales have been confidently keeping their positions at the same high level. But the success of the sales of low-alcohol products is influenced by many additional factors: place, range, competition, brand.

But no matter how high and massive sales of alcohol and tobacco products are, there is another very profitable product for the business that everyone purchases whenever they go shopping. And this place of honor belongs to an ordinary plastic bag. It's not so easy to start polyethylene production, but people make millions of rubles on this insignificant product.

Popular hot products in Russia (in examples)

Now in the Russian Federation, the population is mainly interested in simple bakery products, vodka and cigarettes. But here, at the start, an entrepreneur needs to be careful: certain restrictions stipulated by law apply to all of these positions during pricing. Thus, it will be necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since the competition in these segments is very high.

Currently in demand on the territory of the Russian Federation are:

small household appliances, budget electronics;
electrical goods;
household chemicals and personal care products;
kids toys;
simple food products (mainly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a hot product and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good earnings. Usually the assortment of this retail cheap"Is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, little things useful in the household (clothespins, hangers, hangers, adhesive tapes and the like). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, therefore, even in a crisis, the leading positions in sales do not hand over food. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is bulk gourmet products. Nuts, teas, dried fruits, dried seafood and other trifles, which are purchased in huge quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a hot product for your niche in business

Everyone chooses a certain strategy for himself:

the sale of risk-free goods with a smaller but stable profit;
trade high-risk goods and gaining volatile, but sometimes high profits.

Most entrepreneurs will choose reliability, which is the first option. In search of a product for commerce, it is worth starting not from the most popular varieties, but from promising and profitable ones.

Most purchased goodsin the country can be grouped into the following categories:

small household appliances - among them kettles, irons, mixers, blenders, hair dryers and others, without which life is in principle possible, but with them it becomes more comfortable and simple;
electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
sanitary items - plumbing and components that tend to be damaged - these are gaskets, valves, taps, showers and others;
daily use tools - include hammers, saws, nails, screws, screwdrivers, axes and many other things needed in the household;
household chemicals - includes various cleaning products, detergents, personal hygiene items that people acquire with regular consistency;
articles of clothing and footwear - goods that a person will not buy every day, but cannot do without them;
goods for children - clothes, toys, shoes, accessories, accessories of everyday life, etc .;
other everyday goods.

There are also leaders among food products. According to statistics, the most purchased in the country over the past year were:

meat, including chicken, pork, beef and turkey;
chicken eggs;
semi-finished products - are in great demand among women;
frozen seafood and fish;
vegetable and butter oils;
cow's milk;
pasta, flour and flour products;
salt, sugar;
cereals - rice, buckwheat, oats;
black tea;
fruits - bananas, apples;
vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, others less. How to make the right choice and focus on a certain type?

Orientation to own knowledge, interest and dictates of the heart... Not every product will be equally satisfying to work with. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of realizations. The key to the success of any sales should not lie in the desire to make a profit as soon as possible. First of all, you need to love your own business.
Comparison of the most suitable product groups for you... If you are torn between several types of goods and do not know which one to give preference to, then a detailed analysis will help determine.

The first steps towards a big business

After you have decided what to sell , you need to answer a number of questions that will help you develop a business strategy. So this:

where to sell;
to whom to sell.

The solution to the first question can be found in two ways:

Open a retail outlet, go to the market , rent a room for a store, rent a stall or retail space, and so on.
Trade over the Internet. This method will reduce the prices of goods and attract more buyers.

Any of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on store shelves is able to interest in the same way as in the vastness of the network.

Now let's return to the second question - who will we sell goods to?... If the products are in demand mostly among the elderly population, then there is no point in organizing trade via the Internet. Regarding real trade, it is also important to determine with buyers in order to profitably locate your sales markets in the future.

The next step is to take into account all your capabilities in such aspects:

availability and volume of start-up investments for starting a business;
when opening a retail outlet, it is advisable to conduct preliminary marketing research in the proposed territory: demand opportunities, traffic flow, the likelihood of competition, etc .;
it is necessary to take care of the maximum demand in the chosen place, as well as the stability of demand for the product, even with changes in the economic situation.

With a detailed study of the listed aspects and the correct answers to the proposed questions, starting a business will not seem so difficult and intimidating.

Online trading

Offering products on the Internet is beneficial for several reasons at once. First, the coverage of the global network in the Russian Federation is over 70%, and this figure is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if earlier purchases via the Internet were popular among young people, now these people are getting older, and the "army" of young visitors to the sites is constantly growing, that is, the sales volumes are also growing. And, finally, thirdly, the rhythm of life forces us to look for faster ways to purchase the necessary products, therefore online stores come to the rescue (they are visited from computers, and 1/3 of users - from tablets and smartphones). In addition, shopping in them becomes more profitable to save the budget.

Hot goods on the Internet

On what to build an online business, which is more required by users who prefer to shop online?

Electronics

The first group includes all kinds of electronic devices and electrical goods with compact dimensions: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale at well-known sites, since opening your own online store is a costly business, and besides, you will need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfumery water, cologne, products for face and body skin care, cleansing serums and gommages, and decorative cosmetics. The range can also be supplemented with accessories for the application and removal of products.

Gift items and toys

Even in the absence of money, people tend to pamper a loved one with a present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) are for children. Quadrocopters and accessories for them are becoming popular.

Clothes and footwear, accessories

People are forced to go to online stores for such a seemingly simple product because of the high price in ordinary retail outlets. It is often possible to find a similar product on the Internet much cheaper, plus with free delivery there is a double benefit, and a person does not need to leave the house once again.

Green tea, coffee

The trade in these products is promoted by customers who want to lead a healthy lifestyle, who advocate cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Online shopping prices

Any person organizing a business is interested in what kind of cost markup can be made on the assortment, how much revenue can be ultimately obtained by selling all the purchased goods.

On the most common goods, the markup cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, tend to find goods with a high mark-up from 100% (umbrellas, bags, gifts) to 300% (covers for gadgets, seasonal products). It is most profitable to purchase cheap Chinese products, and then sell them on the territory of the Russian Federation many times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they must be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of starting a business, it is quite possible to start trading wow goods (buying impulse demand). This includes various items that will help a person do something without much effort (weight loss belt, exercise equipment for certain muscle groups, devices for savingelectricity, fuel). The main thing is that such products do not belong to perishable (since the percentage of utilization of expired raw materials is high), do not require special storage conditions (humidity, temperature), since you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we will give information collected using the famous Avito portal, where both individuals and companies are engaged in the sale. So, over the past year, users spent almost 34 billion rubles for the purchase of products from 5 categories:

personal goods - 6.5 billion;
products for home and summer cottages - 5.5 billion;
products for recreation and classes - 3.5;
household appliances - 15.2;
everything for pets - 4.7.

The leaders according to statistics were seasonal goods (for example, fans, tents were bought well in the summer), gadgets and components, clothes.

total stats for 2016 made it possible to create the following list of the 10 most frequently purchased goods on the Internet:

Small household appliances became the leader in Internet sales.
In second place are cosmetics and perfumes.
An honorable third place was taken by mobile phones. Moreover, about 10% of citizens RFregularly update their gadgets by purchasing phones on the Internet at better prices. On average, people buy models under $ 600.
Then there are tablets, laptops.
Toys and original gifts.
Licensed software.
Shoes, clothing, accessories.
Books. Quite interesting is the fact that, despite the free, easy accessibility and convenience of the electronic version of books, paperback literature is being sold at a good pace over the Internet.
Online ordering and payment of tickets.
Large home appliances.

But most of the most popular products are not suitable for starting an Internet trade from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. In this case, the costs of breakdowns are not excluded. AND market already filled with big entrepreneurs, with whom it will be difficult to compete.

Difference by region

In many ways, the demand depends not only on how much money the client has in his wallet, but also on the seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru... On this site, you must enter the request of interest and select the region. Then the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the "request history" and look at the given data. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, you can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a rain umbrella should be needed by a person in the fall or spring, but in reality, this product is most bought from May to September.

Another area for local trade is regional branding... This refers to the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of a district, city or region, or, for example, clothes for Siberians.

As you can see, it is not so difficult to determine the most profitable product, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis will always be in the shopping cart.

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What to sell in an online store: TOP-5 product categories in the Russian Federation + researching demand and choosing a niche + 5 tips from sales experts + 4 steps to start sales.

The popularity of the Internet in recent years has simply gone through the roof! We spend a lot of time in front of a computer monitor and other gadgets.

At the same time, most people just relax: they watch movies, listen to music, correspond with friends in chats.

For others, the World Wide Web has become a place of work that brings excellent income.

There are many options, but the bulk of people on the Internet are engaged in sales.

What to sell in the online storeto get real income? And how to build a successful business on this?

What to sell in an online store: rating of popular products

The first step is to study the statistics of products that are most often bought in online stores.

Statistics show that the most popular are firms selling real estate, as well as clothing, footwear and baby accessories stores.

Of course, working with real estate is an area for professionals and owners of large investment capital. But selling souvenirs or clothes for women is an activity available to anyone with an Internet connection.

When you are just starting to "learn" the field of online shopping, it is best to start selling one type of product.

It will be easier and more interesting if you choose an industry that is closer to you in terms of activity or lifestyle. For example, it will be interesting for young mothers to sell baby clothes or toys.

What categories of goods are more profitable to sell in an online store?

A budding businessman should direct sales to his hometown and region.

Think about what people are missing. You may not have a good sportswear or outdoor goods store in your area.

Go to supermarkets, study the assortment, interview people (and at least your neighbors), listen to their opinions.

The products that you want to sell to customers must be in demand, be relevant today, and have a target audience in your region.

Let's say you decide to sell souvenirs, but a similar store already exists in the city. It is unlikely that in this case they will order products from you. Indeed, in an online store it is impossible to touch a thing, to study its advantages and disadvantages.

On the other hand, if the cost is an order of magnitude lower, then buyers can make a choice in your favor.

So what to sell in an online store?

The property.
Clothes and footwear.
Children's products.
Digital and home appliances.
Recreation and sports.

These are the most demanded product groups throughout Russia today.

In order to decide what exactly you want to do, you need to consider each of the options separately.

# 1. Property For Sale.

A very profitable idea is to create a real estate website. This category includes the sale of cars, apartments, houses, land, etc.

Of course, for this kind of employment, it is good to have experience as a realtor or at least basic concepts about this profession.

Since the price for this category of goods is high, the income of the owner of such an Internet project will be considerable.

A real estate office that works online places all ads for the sale or purchase of real estate, most often for free. Income will be accrued to the owner from the placement of the accompanying, and most importantly - from the completed transactions.

You can increase your profits if you hire 1-2 realtors in your mini-state, who will be able to visit properties and sell real estate.

In addition to the site, you can also create pages on social networks to increase the reach of potential customers.

# 2. Online store of clothing and footwear.

Increasingly, people began to order clothes and shoes over the Internet. Many different models can be found online at a lower cost than in conventional retail outlets.

There is a risk of making a mistake with the size or encountering poor-quality service in the online store. However, people continue to buy new clothes for themselves online.

If you decide to start selling clothes, then decide on your target group. You might want to sell men's items or clothing for curvy ladies.

The next step is to conclude a deal with the supplier. In the course of cooperation, he will send you photos from the collection, which you will post on your page in social networks or on the website.

We remind you! Analyze the pricing policy of other online stores, as well as clothing markets. Your price should be slightly lower than your competitors, but you should still be making a profit.

Number 3. Children's products.

Young mothers simply do not have enough time to go shopping to buy clothes or toys for their baby. For help, they turn to all the same online stores.

If you have children, you can sell used items of your baby along with new products. Online commissions have become especially popular in recent years due to the crisis in the country.

You can attract friends and relatives to sales, who will thus be able to both themselves and you (for example, on the condition of selling "at a percentage").

No. 4. Digital and home appliances.

On the Internet, you can find many offers for the sale of digital and household appliances. The competition is great, but the profit will also be high.

To become a leader in sales of equipment, you need to spend a lot of time and your own resources.

Opening such a project will not be easy. It is imperative to hire a consultant who knows all the nuances of equipment sales and understands technical innovations.

He must always be in touch and be able to answer all questions from customers.

Due to the oversaturated market for digital and home appliances, quickly becoming a successful entrepreneur is unrealistic.

No. 5. Recreation and sports.

Products for outdoor activities and sports are popular. As a rule, on the Internet, products of this category are much cheaper than in ordinary stores.

When it comes to provincial cities, they often lack delusional quality sports and leisure products.

In such an area, if potential buyers have the opportunity to purchase such products, it will be very helpful to open a specialized online store.

How to start selling on the Internet?

Usually the scheme of work looks like this:

You are looking for a good supplier who will supply products in bulk at the lowest price.
Create your online store based on social networks, trading platforms, or as a separate site.
Next, you will display the goods on the site with a "wound up" price. This difference in cost will be the store's income.
After your business starts to develop, you can add some other product categories to your assortment (for example, accessories will be a good "party" for women's clothing).

Note! Before you increase the price, study the policies of your competitors.
To attract buyers, it is important that the price for the same product is slightly lower than that of your rivals.
A decrease in cost even by 5-10 rubles can make a difference.

Quite often people, dreaming of how much money they will "drive", open a business without a business plan. This is a gross mistake!

A well-written business development plan is the key to success, even if you just want to sell jewelry online.

An approximate structure for creating a business plan looks like this:

If after several months of work the business is not profitable, think about where you made a mistake. Perhaps there was a bad advertising campaign or your assortment is simply not suitable for sale in a particular region.

To draw up a business plan, as well as determine the vector of development of your online store, answer yourself the following questions:

Question	Answer
How much will you have to invest in the project?	Decide how much you have. You can't open a store with no money at all. You need to spend the first months on the purchase of products + creation and promotion of the site. Only after "things go", you will be able to receive profit and direct it to the development of the business.
Where do you plan to sell your products?	Decide for yourself which regions of the country or, perhaps, the world you expect to cooperate with. It is better to start from your city and regional center, and then expand and sell products throughout the Russian Federation + abroad.
Do you have experience in sales or website promotion?	If you're new to this business, don't worry. There are many useful lessons and seminars on the net that will help you understand the basics of online trading.
Will there be a demand for products?	Analyze the rating of products that are sold through the worldwide network. It is better not to take risks, but to follow the proven path (at least when this is your first business, and there are no unique ideas).
What about delivery?	Decide how you will send packages to customers. This is one of the most important points for any online store.

What to sell in an online store to make your business profitable?

When choosing products that are profitable for sale, let us turn to 5 tips from successful online store owners:

If you're on a budget, it's best to sell inexpensive items.

This requires less + they will be cheap to ship to the buyer.

It is worth comparing the pricing policy of online stores and markets in your area.

Every seller understands that a customer is looking for something cheaper on the Internet than in a regular store.

During a crisis, it is worth selling goods of the middle price category in an online store.

After all, those who have money will buy anything in an expensive boutique. People of average income (there are much more of them in our country) will look for where to buy cheaper.

Your best bet is to sell products that you understand.

If you can easily give advice to your buyer, it will be a significant competitive advantage.

If your online store sells only in a specific region, then conduct a survey on the topic: "What cannot be bought in our city?"

Based on the results of a survey of people, add to your product grid the products that many potential customers in your city are looking for.

If you decide to open a store on the Internet, then feel free to take action. Do not be afraid that there are already tons of projects on the net.

Statistics confirm that the number of online shoppers in the world is only increasing, so there is and will be demand.

How much can you earn on sales through an online store?

It is difficult to name a specific figure that you will receive from your online store.

Income depends on such factors:

The scale of the project.

The larger the assortment, the higher the income will be.

Contribution of own funds to the business.

Own business is always a risk. It happens that an entrepreneur invests a large amount, and a business idea "burns out".

It is better not to act so rashly at the initial stage of opening an online store. Develop the project gradually.

Website traffic.

Unfortunately, many are still afraid to order online, especially in new stores. According to statistics, out of 500 people who visited the site, 1-2 people make a purchase.

It's one thing to answer the question what to sell in the online store, and the other is to make buyers appear.

What is the best way to sell in an online store?

Find out what's in demand right now:

At the initial stage, on average, earnings will be 5,000-7,000 rubles. Successful projects that have been working for years can already bring in millions of profits, but this requires a lot of work and investment of effort and money.

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