When are the summer sales? When do the winter sales start, from what date? Nice shopping clothes

Russian clothing sales, one of the favorite topics for discussion. As a rule, it is customary to talk about them as unsystematic, spontaneous actions aimed only at deceiving a gullible buyer and selling illiquid assets.

Yes, sales of clothes in our country do not yet reach the level of the world, it's a fact! The domestic market has its own characteristics, sometimes with a minus sign. But, nevertheless, in the Russian market, many serious companies have already appeared, living according to the world laws of trade. And for them, sales, discounts, promotions are not a whim, not a deception of buyers, but a necessity dictated by the laws of trade, and such events are planned carefully and according to a number of rules.

Sale - always an event, and no less important than the appearance of a new seasonal collection. Sale is one of the stages life cycle fashion. At the center of every sale- discounts, allowing buyers to save their hard-earned money, and therefore to interest them, to attract them to a particular store.

Trading is cyclical. The spring-summer season starts on February 15 and ends on August 15. The rest of the time is considered the autumn-winter season.

During the season, actions to promote collections or individual goods are necessarily practiced. Such events are necessary to attract and retain customers, as well as to sell those products, the seasonality of which is limited.

For example, in the middle of autumn, promotions are suitable for outerwear, in April - May for a number of items from their first spring collections, in early summer, for example, for bathing suits.

All sorts of discounts allow you to regulate the flow, so they are needed throughout the season. Discounts and promotions make it possible not to bring the goods to total sales, and to avoid too much discount on obsolete goods. When huge quantities of unsold goods are sold for a low price, this is the wrong purchasing policy, you need to order as much goods as you can sell. Sales should be planned, and not to be drained for a penny of goods purchased by mistake.

The range of stores is constantly changing. There are clothing brands that produce up to 12 collections per season. Such collections are called "themes". Therefore, some of the "themes" must be subjected to a markdown and sold. During the season, it is possible to sell with a 30% discount the goods that have been hanging in the trading area for about a month. The amount of discounts depends on the periods of product turnover, which are different for each particular brand.

There are no strict uniform regulations for sales, discounts and promotions. There are some rules that vary depending on the policy of the brand and the specific current situation.

For example, such a policy is possible, if during the first 2 weeks of sales more than 50% of any article is sold, then it is safe to say that this article will not be discounted during the season, and it is likely that it will be sold out long before the final sale . So, it is not always worth postponing the purchase of a very necessary, or very pleasant thing for later. If less than 50% is sold, then the article can be discounted by 30% and further by 50% if the first discount did not work. It is always good when the buyer uses the services of specific, so to speak, "their" stores. In this case, you can take a closer look and understand the sale policy of this trading platform. Spontaneous shopping in this sense is less profitable.

sales, usually include 3 stages and can last up to 2 months. Summer season starts in mid-June and ends in early August. Winter - from mid-December to early March. Sometimes the remaining assortment is left for a later date, allocating a special area for it on the trading floor. Classical discounts at the first stage are 20 - 30%, at the second - 50%, at the third - 70%. Discounts of 80-90% are very rare in our market. The timing of the start and end of the stages of the size of discounts depends on the marketing policy of the company and sales in the season.

Experts believe that the optimal duration of sales is 45 days. The start time of sales depends, first of all, on how the season went. The more successful the season at the store, the later the sale begins. The second criterion is the timing of the start of sales in stores of competing brands.

There is a rule that during the season, discounted items are placed in a remote part of the store, and during the sales period, the sale zone moves to the first position, but new deliveries move to the background. Stocks are most often promoted in the entry area and other active points of the trading floor.

The newer the collection, the closer to the entrance it is located. And during the sales period, certain approaches to zoning are applied. At all stages of the sale in the area adjacent to the entrance to the store, collections are presented for which maximum discounts are set. The most relevant product groups for this season are also placed here. In the middle zone from the entrance, there is a more expensive or out-of-season product. It is here that in the height of summer you can buy a warm jumper or a coat at a discount. In the most remote part of the store from the entrance, goods with a minimum discount or no discount are presented - accessories, basic models, as well as new collections arriving before the end of the sale. Therefore, if there are signs and inscriptions on the store window indicating the presence of a sale, entering shopping room properly, look around.

In some stores, discounts start from 10 - 15% and reach 70%. Companies often do not adhere to the generally accepted stages of sales and discounts, conducting markdowns depending on the current situation. Some start the sale much later than in other stores and end it after 3 weeks, starting at 40% and quickly increasing discounts to 50-70%.

Merchandising varies greatly depending on the level of the brand. In stores of the "middle +" segment, during the sales period, the walls and tables look freer, neater, hanging is not very frequent, Special attention given to accessories. Arriving at such a store, the buyer immediately perceives the quality level, sometimes without even knowing the name of this brand, its status.

The middle and low price segments do not make a secret of their product balances. As a rule, during the sale you will see high stacks of clothes, dense hanging, each model can be presented in several sizes.

Changes during sales appearance dummies. One of the common tricks is to dress the mannequins very simply, in fairly modest clothes, which allows you to focus on the sale and promote all the store's offers, and not stimulate the buyer to look for any specific things, not spur his interest in things that are exceptionally catchy. Only the sale collection can be presented on the mannequins, which emphasizes the interest of buyers. Some companies dedicate one part of the windows to the sale, and decorate the other part in a seasonal concept, placing new items. In some cases, mannequins are decorated with some material that is not related to the collection, this is done so that when entering the store, the buyer is set for the sale as a whole, and not for any specific item.

Learn to shop sales, use discounts and promotions, and then all stories about sheer deception will remain just idle talk. And, of course, I want to believe that after a while we will still reach the level of sales of the global trading community!

In 2017, a large number of sales are planned: American, European, Chinese. Here are the key ones:

January 16 - Martin Luther King Day
A couple of days before national holiday(its date falls on the third Monday of January) large stores The US offers additional discounts. As a rule, this is another 30% of the seasonal sale price. For those who will be in the States after the New Year holidays, we recommend that you go shopping on these days. The rest - to master Amazon and other American online stores.

January 28 - February 11 - Chinese New Year
 No further explanations are required here ... Cheap Chinese goods During this period, you can buy quite a song. Don't believe? Check the websites of Aliexpress and other Chinese online stores. If you plan a visit to the Celestial Empire at the beginning of February, you can get to the sale of European brands. Of course, if you manage to snatch something ahead of the Chinese, for whom the New Year is a great opportunity to go shopping.

January 30 - Russian "Cyber ​​Monday"
Domestic "Cyber ​​Monday", in contrast to the world is held at the beginning of the year. On this day, you can buy gadgets with discounts, household appliances and any other electronics. Despite the fact that the sale is Russian, large foreign stores focused on our market - eBay, Aliexpress and others - participate in it.

February 14 - Valentine's Day
Two weeks before the holiday, jewelry and perfume stores, as well as spas, begin to offer discounts from 30 to 70% on everything that falls into the Valentine's Day gift category. It is curious that in many countries during this period the largest number of postcards is sold.

February 15 - Presidents Day
The holiday is American, so on this day it is worth visiting US online stores.
Shoes and clothes: , .
Sporting goods: , .
Electronics:, The size of discounts varies greatly - from 20 to 80%. It is believed that the biggest discount on this day can be obtained on goods with a high margin - expensive electronics, accessories, premium clothing. In the middle price segment, the discount does not exceed 30-40% (which is also significant, you must agree). With a good discount on this day, you can buy goods for summer cottages, fishing, moves and active rest.
February 23 and March 8

In late February - early March, it has become a tradition in Russia to make discounts on goods that are customary to give to men and women. Discounts rarely exceed 30%, so if you want to save money, take care of the gift in advance - during the New Year sales period, when the discount reaches 70%.

March 17 - St. Patrick's Day
On this day, UK and US stores offer 25-50% discounts on separate categories goods. The specificity is that discounts are given for products made in green colors - clothes, furniture and other items of this color. Both regular and online stores take part in the sales.

April 16 - Catholic Easter
Previously, Easter sales in Catholic countries began on the eve of the holiday, but due to the great excitement over the past few years, they have been made long - 10-14 days. Almost all shops and trade networks take part. During this period, in Europe and the USA with a 30-50% discount you can buy: clothes, household goods, electronics, jewelry and perfumes. By the way, some large online stores, such as Amazon, offer Easter free shipping.

May 1 and 9 - Labor Day and Victory Day
During the May holidays, it is recommended to look into online stores of home goods - Chinese and American. There you can find discounts dedicated to the beginning of the summer season - especially for Russian market. Search shovels at a discount in Auchan and Leroy Merlin not worth it these days.

May 8 - Mother's Day
International analogue of March 8. It is a very popular holiday in America. It is logical that the discount applies to the women's assortment of goods: clothes, shoes, bags, perfumes, some categories of equipment. In the US and Europe, promotions start a week in advance, the discount reaches up to 70% (!!!). So be sure to check Western online stores.

June 19 - Father's Day
The holiday is not as big as Mother's Day, but large stores give a 30-40% discount on "male" categories of goods, including electronics, goods for cars, fishing, hunting and outdoor activities. Recommended online stores: Joby, Amazon, Mitchell & Ness, Harbor Freight Tools.

September 5 - Labor Day
An informal end-of-summer celebration in the United States. As a rule, the remnants of the spring-summer season collection fall under the sale. It should be noted that not all US online stores arrange delivery to Russia. But you can always use intermediaries; Parcel and Shipito are considered reliable.

October 1 - Founding Day of the People's Republic of China
Not big discounts for clothes, gadgets and accessories on this day can be found in China's stores.

November 11 - Singles Day
Singles Day is an unofficial holiday that appeared in China in the mid-1990s. A few years ago, online retailers started organizing sales on this day, followed by Chinese shopping centers. Thus, November 11 became a kind of e-commerce day. This year's 24 hour global sale trading platforms The Chinese Internet giant Alibaba sold goods worth $17.8 billion. About 140,000 orders from customers from 207 countries and regions took place per second. Impressive? Other major Chinese stores: Aliexpress, JD, BangGood, GearBest.

November 24 - Black Friday
This tradition has also reached Russia. But, unfortunately, it has proven itself not as well as in America. As a rule, we do not have real discounts on this day. Or sellers deliberately inflate prices on the eve of Black Friday so that there is something to lower on this day. Or sell expired items.

November 27 - International Cyber ​​Monday
I could not find reliable confirmation that iPhone and Macbook can be bought on this day at a discount ... However, for most gadgets of popular brands, the discount can reach up to 50%. Good deals can be found here: Newegg, BangGood and GearBest.

When do clothing sales usually start? Sincerely, Julia.

Fashionistas often worry about when summer sales begin, or vice versa winter sales. After all, this is a great opportunity to buy your favorite thing at a much more pleasant price than in the high season. But how not to miss this event?

In fact, the stores do not have a single deadline for the price reduction to begin. Dates are influenced by the remaining stock of the collection, its popularity and other factors.

Summer discounts

But still there are certain periods when you can expect discounts. In the summer, this is usually the second half of June to August.

It should be noted that some brands carry out sales in several stages. The first wave is in June. Discounts at this time are minimal, do not exceed 30%. However, they should not be ignored. After all, right now there is a great chance to find the right basic thing or an eye-catching dress. Popular sizes sell out quickly, so the next wave of price cuts will be pretty limited.

Some brands have specially allocated places in stores, the so-called corners, for the remnants of past collections. There you can find things at a discount and not in the season of sales.

In early July and until August, the second stage begins, discounts reach 70%. Now there is a chance to get a stylish new thing at a very nice price. But to find something worth the right size, you have to work hard. In some stores, sales are held in one stage, and begin just in July. Discounts from such brands immediately maximum.

Information about sales in the shopping center

Black Friday

In the last week of November, it is worth getting ready for the first discounts of new collections. In all stores, the so-called "Black Friday", and in some the sale starts on Thursday, opening hours are increasing. Do not miss the opportunity to buy "your size" of the clothes you like at a discount.

Discounts in winter

If you are interested in when the winter sales begin, then you should be on the alert by mid-December. The decline in prices may continue until mid-February. unified system shops, as in summer, no. Some provide discounts early, others seek to squeeze more out of the hype before the New Year. Therefore, it is necessary to follow your favorite brands.

How to find out when a sale starts

What to do in order not to miss the long-awaited moment? Stores are often reluctant to provide information about such events. In some brands, without any prior announcement, the windows are changed overnight. You can find out about the beginning of discounts only by coming to the store.

To avoid this situation, it makes sense to get a loyalty card. Of course, this applies primarily to favorite brands. Sometimes such cards are issued simply upon request, in other cases it may be necessary to purchase on a certain amount. But the cardholder gets an advantage not only in the form of discounts upon purchase. He can be informed by phone about the dates of the sale. Just remember to leave your number. In addition, some stores practice closed sales. They are carried out exclusively for regular customers and before a massive price cut. So there is a higher chance of finding a good thing in your size.

Most brands have their own websites. On them you can get acquainted with the collection, as well as subscribe to the newsletter. Then information about the beginning of discounts will come to email. If you have already tried on the set and decided on the size and color, then it is better to place an order through the online store.

How to make shopping fun

During the sales period, it is easy to lose your head, because the shop windows beckon with tempting offers.

In order not to regret the wasted time or money later, you should follow these simple recommendations:

  • The most important rule - before going shopping is to make a list of necessary purchases. In a period of low prices, you can get carried away with studying the range and forget about what is really necessary.
  • It is worth planning a budget: how much is allowed to be spent on essentials and how much is left for spontaneous decisions.
  • The selected item must be carefully inspected before purchase in order to notice a possible defect.
  • It is recommended that you carefully examine the contents of the shelves. Due to the large number of people, the right size may not be in the right place.
  • It’s not worth thinking about the thing you like for too long. If you postpone it even for a short time, then it is quite possible that someone else will like it.
  • If there is any doubt that a thing is suitable, you need to critically examine yourself. You should not completely trust the opinion of sellers or girlfriends, you need to focus on your feelings.

Nice shopping clothes

To make shopping a pleasure, you need to take care of the right clothes. This is especially true during the sales period, when shopping is likely to take a lot of time. It is worth planning your route so that you have the opportunity to take a break, for example, drink tea in a cafe or have a snack.

The main requirement for clothing is that it should be comfortable, loose enough, and easy to take off. Things with intricate locks and ties are best left for another occasion. After all, even if the plans are to buy trousers, it is possible that you really want to try on a pretty blouse as well. Therefore, the entire set should be fairly easy to remove.

Shoes should also be comfortable. It is best to choose a pair without heels. At the same time, it is worth wearing slip-ons, and not sneakers or sneakers, because then you won’t have to mess with laces.

If you need to choose shoes for certain trousers, then it makes sense to go to the store in them. In different models of shoes, the proportions may vary slightly, without trying on this cannot be seen.

It is recommended to wear a minimum of accessories to the store. A watch or bracelet of the original shape can leave a hook on a new item during the fitting process. Large earrings are also able to cling to fabric. Besides, bright decorations affect the appraisal of the thing used. And if you take them off, then there is a risk of forgetting them in the booth.

There are not very many requirements for a bag. It is undesirable for this accessory to be large, as it will restrict movement. It is best to choose a medium bag, roomy enough to fit all the necessary things. Lovers of small handbags can limit themselves to a miniature clutch. All the same, the store will pack the purchase in a branded package.

Makeup when shopping is appropriate minimal. War paint can stain the item chosen for fitting. Hairstyle should be done with which is comfortable. Long hair is recommended to be collected in a bun or braid so that they do not interfere.

Shopping is a great way to relieve stress and cheer up. But it also needs to be approached correctly. Make a plan, choose the right clothes and, of course, follow the summer and winter sales.

When is the best time to buy a car, airline tickets, household appliances, TV, furniture, mattress, laptop? We offer you a guide to smart shopping and reasonable spending, which details what to buy and in what months of the year.

January

This is the best time to buy a computer and holiday items. Immediately after the holidays are over, a huge number of people are in a hurry to return the gifts given to them and for some reason they did not like the gifts. CardCash.com, GiftCards.com, and even eBay are selling off returned items at discounted prices after Christmas.

Wrapping paper and ribbons

In the weeks after the busy Christmas and New Year shopping season, stores are selling off leftover wrapping paper and colorful ribbons at lower prices. Buy them now and save until next year, since such products do not have a shelf life.

Bed sheets

In January, as a rule, there are big discounts on sheets, towels and blankets. The first such action took place in 1878, when a "White Sale" was held in a Philadelphia department store.

Computers and laptops

Starting in January, keep an eye on PC prices. Many companies offer discounts on older models as they prepare for the upcoming release of the latest systems.

February

The shortest month of the year is the best time to buy furniture, washer and dryer, wedding items.

Wedding

This is the perfect time to start planning your summer wedding. You will have access to preferential prices for renting restaurants and cafes, meals and photography.

Air conditioner

During the winter months, many stores offer devices at low prices, but finding them is not so easy.

Furniture

The new collections will hit showrooms in February, so furniture from old collections can be bought much cheaper as stores seek to "get rid" of them and free up more space.

Washer and dryer

In this case, the same rules apply. Appliance stores are selling off old models to make room for more modern appliances.

March

The best time to buy a suitcase and a digital camera.

Frozen food

March is frozen food month. At this time, a large-scale marketing campaign, which encourages stores to offer discounts and coupons throughout the month.

Bags and suitcases

Spring and summer are the time of mass vacations. Retail chains offer wide selection suitcases and travel bags. You can find new and exclusive models in a single copy or products from past collections with pleasant discounts.

Digital camera

Consumer Reports monthly advises to buy digital camera in March-April.

April

April is the best time to buy vacuum cleaners, winter clothes.

Cruise

Plan your vacation in April. Early booking allows you to buy tours at a lower (premier) price. And at this time, the largest selection of hotels and destinations.

Vacuum cleaners

Most new models are released in June, so Retail Stores trying to sell old vacuum cleaners faster. This is the perfect time to make a purchase and save a lot of money.

Boat

In anticipation of the fishing season, the choice of boats is huge and there are attractive discounts.

Winter clothes

As soon as new spring collections hit stores, prices for winter clothes fall noticeably. It happens that stores completely remove it from the shelves, leaving it until next year. However, most often the old collection is sold at a discount of 50-90%.

May

This month is the best time to buy equipment and a gym membership.

Clothing and footwear


May is the perfect month to shop for demi-season clothing. At this time, a new summer collection is on the way, and from old shops"get rid" with great pleasure and discounts.

Gym membership

Summer is a dead season for gyms, so the administration of fitness clubs and gyms begins to actively "lure" customers. Don't miss the opportunity to purchase a yoga or gymnastics pass at half price.

Cookware and small appliances

Kitchen utensils are the most common type of gift for weddings and holidays, so shops quite often arrange sales in anticipation of the season.

Refrigerators

You need to buy such equipment in the spring! Prices for last year's models will be reduced to free up the showroom.

June

The best time to buy a laptop, plane and train tickets, linen is June.

linen

Stores such as Victoria's Secret and Bare Necessities are selling off all stock leftovers this month.

laptops

Sales of laptops for schoolchildren and students actually begin in June. Quite often, stores offer computers complete with a printer or a gift card.

Tickets and last minute deals

In June it is not too late to plan your Christmas holidays and book tickets, there are often discounts and Special offers. Don't forget about summer holidays, the season of last-minute tours is coming.

July

The best time to buy jewelry and picnic items.

Summer clothes

Prices for sundresses, t-shirts, shorts, etc. in the middle of the season begin to decline markedly.

Picnic items

As soon as the summer has passed the middle, shops reduce prices for themed goods: baskets, skewers, barbecues, tents and tents, swings, etc.

Jewelry

Summer is not rich in holidays, March 8 has already passed, and Mother's Day and the New Year are still very far away. There is a lull in jewelry stores, so they offer more low prices to lure customers.

August

August is the best time to buy stationery, grills.

Grills

When you go to the store, you will find many great deals, especially for outdoor grills, because the season of mass outdoor recreation is already coming to an end.

Stationery

Retailers offer discounts on backpacks, laptops and other school supplies.

Swimwear

As a rule, by this time most of the collection has already been sold, and the rest are sold at big discounts. Perhaps your size will remain one of the last in the store.

September

The first month of autumn is the best time to buy a car and patio or garden furniture.

Patio furniture and garden furniture


Large stores need to make room for Christmas items, and this is pushing them to sell seasonal items at deep discounts.

Cars

Car dealers arrange profitable promotions in order to sell cars of the current year of manufacture, because the New Year is just around the corner.

Mattresses

In September, many companies hold a sale of goods.

October

The best time to buy garden tools and jeans.

Jeans

Jeans left over from the last collection are on sale at a big discount for a short period of time before the pre-holiday shopping begins.

Home & Garden Products

In October, the biggest discounts on lawn mowers, garden tools and camping supplies.

November

It's the best time to choose gifts.

Black Friday and Cyber ​​Monday

They can last all week, and this is a great opportunity to buy not only clothes and shoes, but also an inexpensive TV, household appliances, a computer and a smartphone.

Sweets and candies


If you are a big fan of sweets, then plan your purchases for November, this month there is a price lull before the New Year.

Toys

It is also better to buy them in November - this is a good time to choose Christmas gifts.

December

The best time to buy champagne, sports equipment.

Champagne

The approaching holidays and competition between sparkling wine producers significantly reduce prices.

Sports equipment

Closer to the middle of winter, sales of sports equipment and equipment at attractive prices begin.

Wedding Dress

Winter is not the most popular time of the year for a wedding. At this time, the salons are empty and ready to fight for each client, offering very good discounts not only for dresses and suits, but also for accessories.

Do you like fashionable and stylish clothes, but don't always have enough money to completely update your wardrobe? Do you think that only wealthy people can afford quality things? We'll tell you how to dress on a budget seasonal sales in Russia.

To dress fashionably and stylishly, it is not necessary to spend fabulous sums on a wardrobe. It is enough to shop during the sales season, when discounts on the assortment of the outgoing season reach 90%.

Sale seasons in Russia:

- autumn-winter collection - starts from the end of December to mid-February;

Spring - summer collection - in many stores a tempting sign "Sale" appears at the end of June. Discounts continue until mid-August.

How to shop with maximum savings for the budget

Even at a sale, where prices have reached their minimum, it is important to adhere to the rules of "perfect shopping" - not to buy too much and not necessary. You should not succumb to general panic and buy cheap goods, most of which will simply gather dust in the closet.

It is better to make a list of the wardrobe items you need before going shopping - this will allow you to make purchases more deliberately and hold back your shopaholism a little.

You can buy things at maximum discounts in the last weeks of sales, when stores try to sell old collections with discounts from 70 to 90%. The choice, of course, is already scarce by this time, enterprising fashionistas sort out all the best models and running sizes even with a sale of 50%. But, if you are in a hurry, then by all means buy a couple of fashionable things at a ridiculous price.

 

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