When the big sales start. Seasonal sales: rules and tips. We can afford everything

In many countries, the days of seasonal sales are set not by fashion stores, but by the state. In France, they usually take place in early June and last for several weeks, prices at this time are reduced by 30-70%. At other times of the year, shops are prohibited from massively reducing prices. As a result, buyers have no problem getting information.

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In Russia everyone fashion clothing store he decides when to arrange sales, so the spread in terms is quite large. In the gallery of shops Bosco di Ciliegi The official sale starts in June.
In the shop "Grishko", which specializes in dancewear and shoes, is high season in August-September, so discounts will only start in November.
But usually the first stage of sales falls on July, during this period, discounts, as a rule, do not exceed 30%, but there are almost all sizes. In late July - early August, the second stage begins, prices are reduced by 50-70%, but the chances of finding something worthwhile are also decreasing. Therefore, if fashion clothing store holds a sale in several stages, try to get into the first wave. Most brands start selling only in August, that is, at the very end of the season. If you are planning to capture the velvet season at sea, this offer is especially relevant - you can buy hits of the season at a significant discount and have time to enjoy them.
Winter sales start in December and continue until mid-February, but again, there is no uniformity among our stores. Some try to attract customers with discounts before the New Year, while others, on the contrary, seize the moment and sell goods with maximum profit.
How not to miss the sale? Many sites on the Internet are devoted to this problem, but not all of them offer necessary information in a timely manner. The point is not their sluggishness, but the fact that the stores themselves are not very willing to make contact. Some, for example, brands included in the group Zara, do not report their sales at all. Russian stores learn about the exact date from the main office in Spain only two weeks in advance. This information does not get into the press, that the sale has begun, buyers will find out only when they come to the store, even the windows are changed overnight. Most do not hide the start dates of sales, but they are not in a hurry to report them, so the result is about the same.
There is a way out of this situation - you need to become a regular customer. This is not a closed club, as it often seems. If you like a certain fashion clothing store and you plan to go there from time to time, be sure to ask if he has loyalty cards. Sometimes they are given simply upon request, in some cases you need to make a one-time purchase from above. a certain amount. If such a purchase seems too big for you alone, come with a friend and get one card for two. Given that most of these cards are cumulative, together you will reach the next level faster.
In all stores Bosco di Ciliegi there are Bosco accumulative discount cards, which are issued upon purchase from 1000 euros, the initial discount is 5%, and the maximum discount is 20%. In addition, when buying from 300 euros, cards are issued Articoli, for which there is a 5% discount on accessories, perfumes and cosmetics, and three cards Articoli exchanged for one card Bosco. At the end of the season, before the official start of the sale, almost all stores hold client days, when all regular customers receive an additional discount of 5 to 20%. The exact date of the event will be announced by phone. If you want to be aware of all special offers, it is better to leave your phone number in the store. And if you are only interested in the sale, do not hesitate to warn the seller about it.
Store discount card No One gives you the opportunity to participate in special promotions. Before the general sale, cardholders receive an SMS about the start of a closed sale - during normal store hours, they can purchase items with an additional discount of up to 20%.
For Parade clients, Bruno Magli and Stuart Weitzman a single accumulative discount card is provided. Clients are the first to receive information about the new collection, sales, they are sent a new seasonal catalog by mail and an invitation to the buyer's day, where a fixed discount plus a card discount is provided. In addition, there are special discounts on certain items on this day. And, of course, regular customers receive congratulations for the holidays.
In the shops Levi's, Chevignon, Timberland, Naf Naf Regular customer card holders are not only provided with a discount (including during the sales period), they also have closed sales. You can get there either by invitation or upon presentation of a card, the discount is from 20 to 30% for the entire range.
brand Guess in August-2008 launches bonus program regular customers. After the card is issued, 5% of the amount of each purchase is credited to it. At the same time, you can use the card to pay 20% of the cost of the next purchases with accumulated points at any time. In the near future, the holders of these cards also expect additional privileges in the form of "closed sales", special offers and gifts for the holidays.
In TSUM, two days of a closed sale are specially allocated for black card holders.
Online Rendez vous discounts are held not only during the season, but also on the birthdays of stores, dates can be found on the website.
Most stores cancel cards during the sales period, but not all. Discounts are cumulative, for example, in networks « wild Orchid"," Bustier ", Flo&Jo. In the shops Le Coq Sportif, Gant, França the money you spend is credited to the card, and although you do not receive an additional discount, you are getting closer to receiving the next level card.
Online TJ Collection and Lacoste no maps, but everyone can receive newsletters. To do this, you need to leave your email address in the salon or subscribe to news on the site.
The end of the season is not the only time when you can buy discounted goods. Brands that produce several collections per season may have several summer and winter sales.
If the store does not have a discount, then the old collections are located in separate corners. IN Cara&Co they are located on the second floor, and although they are not so easy to find, your efforts will be rewarded - things are offered there with a discount of up to 80%.
In some stores you can see corners with discounted items. For example, in Benetton. A wholesale sale is usually arranged before the liquidation of the store, and this can happen at any time. Then everything is sold at reduced prices, regardless of the season.
Look out for promotions that offer freebies with purchases. Most often this happens in cosmetics stores. It is quite possible, really worth it to buy another cream or powder and get a travel set of cosmetics. But be vigilant - before you go for an unplanned purchase, think about whether you really need this gift.

LAWYER'S COMMENT
Efimova Zhanna Vasilievna,
lawyer of the Moscow Society
consumer protection
Items purchased on sale can be exchanged!
According to Art. 25. "On the protection of consumer rights", the buyer within 14 days, not counting the day of purchase, can exchange the goods (except non-food items of proper quality, approved by the Government of the Russian Federation of January 19, 1998 No. 55), which did not suit him in shape, size, style or dimensions. If a suitable item was not found, you are required to return the money. If there are defects, quality claims can be made during the warranty period, and if it is not there or it has ended, within two years.
This cannot be done if the sale is connected precisely with these shortcomings of the thing. The fact of the presence of a defect must be recorded in the markdown act. If another defect is found in the thing, you have the right to file a claim.
n The claim to the seller is submitted in writing in two copies. Specify your requirements: exchange of goods for a similar one or a refund. Don't forget to write your name, address and phone number. The second copy is yours. The seller must sign on it that he received the complaint. If the store refused to accept the complaint, do not despair, send a claim by registered mail with acknowledgment of receipt. The request for a refund is satisfied within 10 days.

SHOP

TIME

AMOUNT OF DISCOUNT

"Bustier"

30−50%

"Wild Orchid"

up to 50%

"Golden Dragonfly"

30−60%

"Parade"

30−70%

all of july

30−50%

Firmato&Scontato

July August

30−70%

"Estelle Adoni"

30−60%

July

end of July - August

30−40%

30−60%

30−50%

caractè re

Caterina Leman

June July

30−50%

end of July

up to 70%

end of July

up to 70%

Concept Club

July - mid-August

50−90%

Dimensione Danza

until the end of August

up to 50%

Dr. Koffer

August to October

for the women's collection 10%, for individual models - up to 25%

Elena Miro

50−70%

Fashion Continent

30−90%

Firmato & Scontato

July August

30−70%

August

50-70% + discount on a discount card

August

up to 50%

Gerard Darel

30−50%

G-Star RAW

July - mid-August

30−50%

Inesse M

August

July August

25−40%

Lauren Vidal

July

30−50%

Le Coq Sportif

Levi's

marmalade

30−40%

50−70%

July

30−70%

Morgan

Discounts, discounts in Moscow

The time of the long-awaited sales, unfortunately, is limited. Like the Christmas holidays, they end when you just start to get a taste of it. But even a short moment for happiness is enough. And if this moment lasts all year round, what can I say?
The most experienced and practical have long learned to extend sales indefinitely. Moreover, it is not difficult at all.

Secrets of knowledge
Previously, valuable information about where to buy branded and designer items with big discounts, possessed only by a select few. Addresses were dictated in a whisper to the closest and trusted people. Now the situation has changed radically. Discount stores in Moscow are available to everyone. Win-win lottery
Walking through discount centers is a real entertainment for gambling people. At the same time, unlike the casino, the risk of losing a large sum of money is reduced to absolute zero, and the chance to acquire something dizzying for moderate money is close to a 100% guarantee.

8 things to buy in discount stores

Experts warn against buying "significant" items from old collections at Moscow discounts. Because there is no more offensive and ridiculous situation when you hear behind your back: "Look, this is Dolche s Gabbana from the year before last!" In order not to get upset in vain, at discounts you should buy basic, practical things that do not go out of fashion from year to year.

This:
1. Jeans. Winter and summer. All colors and styles. There are never many of them.
2. Turtlenecks. A necessary and versatile item. Plus, you never know what designer it is.
3. White or black trousers are the basis of the wardrobe.
4. T-shirts - whether it's plain t-shirts or flirty tops.
5. Sports shoes.
6. Classic shoes - moccasins, boots, boots.
7. Knitwear in neutral colors - always come in handy.
8. Belgian fashion designers - their fashion is developing so bizarrely that the things of the past year may be more relevant than the next.

8 rules for going to discount centers
1. Think over the route in advance. This saves time on moving around the city.
2. Wear comfortable shoes - you will have to walk a lot.
3. Considering that you will have to visit the fitting room more than once, dress in such a way that you can dress - you can undress easily and quickly.
4. Give up makeup or let it be very stable - otherwise you can stain your clothes.
5. If you are tired, give up further shopping. Otherwise, pleasure will turn into torture or you will buy something wrong.
6. Thirst or an empty stomach are not the best shopping companions. Give yourself breaks.
7. If you want to go shopping with a friend, weigh the pros and cons. Will it be the main irritant?
8. Don't grab the first item you see that has a price or brand that makes you happy. Try it on first, turn around in front of the mirror. Believe me, there will be many more such finds. You need to find the best and economical.

Cherished addresses of discount centers

"Fashion cellar" sales store
Olympiyskiy Ave, 26 Sheremetyevskaya st., 60a, Ramstor shopping center
This discount store is owned by Jamilco, one of the largest suppliers of branded clothing. The remains of unsold collections from boutiques arrive in the cellar: James, Escada, Cerutti, Burberry, Christian Dior, Salvatore Ferragamo, Hermes. Brands such as Comme Des Garcons, Yohji Yamamoto and Y3 are on sale at over 50% off.
Details:
Upon closer inspection of the store's assortment, the following things were discovered: versatile Ferragamo shoes at a very reasonable price (from 2200 rubles to 2900 per pair), an elegant Christian Dior winter coat with a fur collar with a 90% discount, a range of Escada sweaters (from 2500 to 3500 rubles), trousers of the same brand for 2500 and Moschino trousers for 3500 rubles. But what really blew me away was the 70% off Comme Des Garcons winter coat, which I will definitely be back for. About how much it costs, I will not blurt out for anything! "Remainders are sweet" clearance shop |
Kudrinskaya sq., 1 Savvinskaya emb., 10
Here they sell things from the stores of the Bosco di Ciliegi chain. These include the following clothing brands: Nina Ricci, Kenzo, Mandarina Duck, Max Mara, Givenchy, Marina Rinaldi, Calvin Klein, Etro, La Perla and Articoli. The discounts here are quite strict: they are, of course, more than during seasonal sales (from 50%), but not as big as we would like. Prices, as in all Bosco stores, are indicated in boscars, the local currency, equivalent to the euro. It is worth going into the discount more often. Delivery is once a week or two. And, of course, the sweetest leftovers are snapped up instantly.
Details:
The first thing that catches the eye is furs. Of course, don't go up to the price. But I did not despair, but decided that when career finally let me buy myself a fox coat or a short fur coat from chinchilla, I will come here. When examining hangers with simpler things, a practical dress made of warm and very thin woolen fabric from fashion designer Shinichiro Arakawa was found for very little money. Confused about the gender of the Japanese designer and sorting through things in thought, I stumbled upon a great Max Mara suit for 368 and a bouclé jacket from the same company for 200 boscars. Among the shoes, and the choice in the "Remains" is quite large, cheerful Marc Jacobs sneakers for 125 boskars and lceberg sandals for 480 boskars struck. I know how much you cost last summer...

"Discount-center" sales shop
Savvinskaya emb., 12, building 1
It occupies an entire building and sells items from the old collections of Podium and E-Life stores. But far from the entire range of "Discount Center" corresponds to the range of "Podiums". A lot of things depend directly from the warehouses of Italy.
Details:
My attention was drawn to knitted tops with knitted flowers from Alena Akhmadullina at 89 USD, a long overcoat made of thick D&G velveteen for 229 USD, a Gaultie Jeans jacket for 149 USD. and See by Chloe pants for $99 But this is not the whole list of things that interested me. A good selection of accessories and fashionable shoes of all styles and trends eliminates any possibility of leaving the discount without a branded package in hand.

"Linen Bazaar" sales shop
Leningradsky prospect, 54
Items from the chain stores "Wild Orchid" and "Bustier" get here. This place seemed like heaven to me. Discounts are large, and sometimes very large. In addition, the following system operates: if you make a purchase in the Wild Orchid or Bustier store, you receive a 10% discount card. Let's calculate: a discounted item minus another 10% - the result is a very pleasant price for the budget. The only inconvenience is the lack of fitting rooms.
Details:
I confess, I bought pajamas, similar to the evening dress of a vamp woman from the TV series "Dynasty" for 20 USD. The set consists of wide chiffon trousers and a blouse with a defiantly open back and a scarf adorning the neck. I wear pajamas at home with heels and get tremendous pleasure, contemplating myself in the mirror. I look forward to new financial receipts in my bank account.

"Grand Firme Outlet" sales shop
Seleznevskaya st., 30
Items from warehouses in Italy. The last fall shipment included brands such as Missoni, Cerruti, Moschino, Armani, Max Mara and Gianfranco Ferre, plus a number of lesser known and less expensive brands. The store is divided into two sections: the upper floor is occupied by clothing and accessories, the lower floor is for shoes. The shoe department has a good collection of "the year before last", but very nice lxos for $19. for a couple. We were pleased with Bruno Magli classic shoes for $40, Pollini Lab winter boots for $200 and Armani Jeans nubuck lace-up boots for $229. On the second floor, among the clothes, there was a stand with MM sweaters at a price of 69 to 199 USD. What is good about this company? And the fact that from year to year with amazing constancy adheres to one style and color scheme. It is absolutely impossible to determine what year the item was produced - the year before last, the past or the present.

Other Discount centers
In addition to specialized ones, there are alternative discount boutiques where you can always find items from previous collections with discounts from 50 to 90%.

Boutique "Lide" sale shop
Kutuzovsky pr-t, 23
"Lide" is a favorite place for people who crave exquisite impressions of life and no less refined clothes. You can't surprise them with simple Italians and French. Therefore, brands of Belgian or Japanese designers are mainly represented. Unusual, slightly exalted, but very interesting models. A couple of flights of stairs below the main hall housed things with a discount of 80 and 90%. To be honest, there are few such offers, but they are very profitable. For example, I was able to get my hands on a Dirk Schonberger black satin evening dress with a train for slightly over $100. For me, this is a complete success, considering that the original price of this dress last fall was $19,000. There I got a surprisingly functional, but no less extravagant set of shoes, consisting of leather socks with zippers and ballet shoes. The kit cost me $250. Leather socks are amazing! Firstly, they allow you to wear any sandals in the rain and cold, causing amazement and envy of passers-by, and secondly, they provide you with personal slippers in case you visit.

"Fashion Mosaic"
Dorogomilovskaya st., 1
Discount center for shoes and clothing brands: Casadei, Vicini, Cesare Paciotti, Barbara Bui, Byblos, Emanuel Ungaro, Plein Sud, Christian Lacroix, Vivienne Westwood, Sonia Rykiel. The store is a bit stuffy, but don't let that put you off. Minor discomfort will be compensated by the discovered treasures. Everyone can find personal happiness - whether it's Calvin Klein tights for 100 rubles, Diesel jeans for 310 or an incredibly beautiful black chiffon evening dress from John Richmond for 8000 rubles.

"Fashion clothes and shoe discount"
Kutuzovsky pr-t, 29
The store can be called a boutique, as both the interior and the service are at a decent level. On the ground floor, clothes of expensive brands and summer shoes with discounts are sold, in the basement - winter shoes. All from the collections of the last or the season before last. Patric Cox boots for 7500 rubles, Marc Jacobs shoes for 3500 and Givenchy sandals for 3000 are a small part of what can be found behind the door with such a modest name.

8 prejudice

1 "Expensive brands of clothing - the prerogative of those who are not sensitive to prices."
Even those who are not sensitive to prices are happy to attend both discounts and sales. After all, this is a reasonable planning of your expenses, and not just forced savings. This is what Kylie Minogue, Kate Moss and even Madonna do.
2 "Really good stuff doesn't get discounted."
Indeed, the items provided in discounts are mostly those that did not sell well during the season. But this could be due precisely to the discrepancy between the real price of the product and the perceptions of buyers.
3 "It's not a pity to pay the last money for a good branded item."
If you think so, your diagnosis is "fashion victim".
4 "I'm ready to buy anything for half the price."
This is not saving, this is real squandering.
5 "In our time, it is impossible to update your wardrobe without going broke."
With time and effort, you will see the opposite.
6 "Things purchased at discounts are non-refundable."
Only defective items are not subject to return, and all the same guarantees apply to items from old collections.
7 "Buying a thing of dubious origin in an expensive market is still cheaper than a branded item at a discount."
So say those who are embarrassed to go to an expensive store. But in vain. Because prices in expensive markets are much higher than discount prices.
8 "Only the largest and smallest sizes reach the discount."
Is not a fact. But even if you find a thing that is great for you, you can always resort to the services of your dressmaker or atelier.

Thrift stores:
It smells of mothballs and is full of completely unnecessary things. But... It is here that you can find real treasures, historical rarities. An evening bag embroidered with beads, in the style of the 50s or a charming lace parasol from the 11th century. In addition to antiques and second-hand, there are also completely new things from the latest collections of European designers. For example, we found a stunning silk dress from Karen Millen for only 2500 rubles! Second Hand:
Things come here from Europe and America. Prices are amazing - 30, 50, 70 rubles. For a crazy 500, you can buy a vintage English coat with a fur collar or a perfectly preserved leather coat from the 70s. Only in order to get such rarities, you need to make friends with sellers. This rule also applies to markets, stocks and commissions. A personal acquaintance guarantees that as soon as something worthy of attention appears, they will call you right away, and the thing will be postponed until your arrival. At good relations there is an ordering system.

Russians, as well as residents of other countries, preparing for the winter holidays, are interested in when New Year discounts in the shops. And looking forward to the sales season. After all, you want to buy gifts for as many relatives, friends and acquaintances as possible, and prices “bite” at the usual time of the year. But whether business holidays! Winter in many civilized countries has long been associated with total sales. Fortunately, foreign experience adopted by domestic businessmen.

"Black Friday
So, what date do the New Year discounts start from? In principle, the famous “Black Friday” can be considered the starting point of a protracted promotional marathon, which today only the deaf have not heard of. Yes, of course, it is not directly related to either the New Year or Christmas, but in fact it is the first pre-holiday sales date.

The tradition of arranging such a Friday came to us from Western countries. On this day, most stores household appliances, clothes, etc. sell goods at discounted prices. As a result, buyers have the opportunity to fulfill their cherished dreams in the form of brand new laptops, gadgets, refrigerators, washing machines or branded evening dresses. Sellers also have a huge revenue, which, at times, is 25 percent of the total annual turnover. Date of Black Friday different countries varies. In Russia and in the CIS countries, it falls at the very end of November.

What date do the New Year discounts start?

Pre-holiday December and "cheap" January
December is the month of the highest buying activity. And when New Year's discounts begin in stores, their doors practically do not close. And few people go home empty-handed. Still - after all, such a "ball"!

True, it should be noted that in Moscow there is no such a strong December "price fall" as suits merchants in Western countries. In Europe and America, discounts often reach up to 70%. In our country, this figure reaches an average of 30 in December. Apparently, domestic sellers, realizing that people will buy gifts anyway, want to make the most of it and are in no hurry to underestimate the cost of goods too much.

But in January - especially closer to its end, when everyone winter holidays already behind, the shops of Moscow and other cities of Russia, please super low prices. During this period, you can buy a product for 30-40% of its normal cost. So, if we are not talking about buying gifts, but just need some thing, then it is better to wait for the equator of winter and calmly “stock up” with everything you need, spending the minimum amount of money. And by the way, no crazy queues!

Let me take an expert position in this dialogue. I have been working with clients as a personal purchasing assistant in European countries for 7 years (400 hours or 2.5 weeks is just the time I spent in the air at the time of flights). We are talking about seasonal sales, which primarily means sales at a discount of clothes and shoes, which are held at the end of any season, both summer and winter. I propose to discuss Russian retail, since during this period it has significant differences from European.

Seasonal Sale Rules

If the real goal of your shopping is to save a budget, then it is seasonal discounts that are a real source of savings for a patient buyer. The red tag with the word “Discount” works like magic, and the product marked “Sale” immediately has an audience ready to purchase it. Everything wins here: the buyer is satisfied with both the price and the purchase, and the seller is glad that he sold the stale goods and freed up space for a new delivery.

Sales, of course, are beneficial to all parties to the process, but, as you understand, there are some pitfalls here. Only with a competent approach, the process of shopping at sales can be put to good use.


The first problem that you will have to face is that most often the slow-moving sizes XS and XXL remain, or those models that have not aroused interest among buyers. And if you see interesting thing, which you really need, then do not wait for the sale, as most likely it will not be there by that time. So my advice to you: have a list of necessary purchases at hand and strictly adhere to it, without deceiving yourself in the process of shopping that you "will soon lose weight, and this dress will fit you just right."

The second important advice: during the discount season, sellers have a so-called “ideal buyer”, who is already warmed up by the very idea of ​​​​taking at least something quickly, until a shopping competitor has formed. The situation itself is impulsive, and a person does not have time to think about such a thing as the justification of the price. Take a few minutes to check the reality of the quoted prices. To do this, you just need to go to the Yandex.Market application via your phone and specify the initial price. It is not uncommon for retailers to inflate the original price in order to entice shoppers with a larger price difference that doesn't really exist. Even if you are lured by the words “90% discount!”, do not be so naive: no one will miss their benefits.


Another important point that can be encountered during the sales season, especially towards the end of it, is the quality of the goods. Pay attention to defects in the fabric or cut, because even if they did not take it for several weeks, subject to a decrease in the price of the product, it is possible that the item has significant flaws.

In this regard, let me give you some advice from an “experienced” shopaholic:

  1. On the eve of the sales start date, monitor the places of your planned shopping in order to buy time and, possibly, agree with the sellers.
  2. Try not to waste time. Be among the first buyers and choose what you really need, otherwise you will have to buy things that others did not need. Do not expect maximum discounts: only those goods that have not been sold for years reach them.
  3. Do not buy expensive items on sales. Plan their purchase for the season and try to use, for example, a discount card, which also allows you to save some money.
  4. Not necessarily on sales, stores get rid of low-quality or bad things. It's just that their commercial appeal is lower than that of those models that were bought at full price. They may have a less functional cut or a model that is difficult to combine.
  5. Think about whether you really need a new swimsuit at the end of summer? Or is it better to set aside this amount to buy warm clothes for the next cool and longer season?
  6. Each item you purchase (not necessarily during the sales period) should be what you really need. Remember this!

But still, sales and sales sometimes hypnotize us, and then we buy things that then lie uselessly in the closet and create the very situation: the closet is full - there is nothing to wear.


  • buy only those things that you really like and need, which means they will not be lying around in the closet;
  • it is better to spend money on quality things, then they will last a long time;
  • all personal items should decorate you, emphasize your dignity, and, of course, hide your flaws.

It is better to create a wardrobe in which every item of the costume ensemble is a favorite. Then only this fact will cheer you up. You will feel natural and comfortable, which will definitely not be missed by others. Good luck with the sales!

The desire to save their hard-earned money is a normal and understandable phenomenon both for the inhabitants of Russia and for the spendthrift Americans or tight-fisted Europeans. But at the same time, everyone wants to eat well, dress well and rest. Combining business with pleasure, that is, not denying yourself every little thing, but at the same time not letting cunning sellers cash in on meeting their own needs is quite simple, if you know general principles savings.

It is very important to buy good things not at an inflated price, but at their real price. It will be possible to bring this rule to life if you know when winter sales and how long they last. "Why winter, and not any other seasonal ones?" - asks an inexperienced shopaholic. The fact is that it is during the cold season that such big and important holidays as New Year and Christmas, and each person considers it necessary to prepare for these important celebrations. Buying gifts for family and friends, stocking up your wardrobe with fancy items, or just buying expensive winter clothes is always a costly undertaking, so it's best to know for sure when the winter sales start. In Moscow, St. Petersburg, capitals and major cities of European countries, USA, Japan and United Arab Emirates there are their own schemes for attracting buyers, different rules and dates for promotions have been established, so it is wiser to prepare for sales in advance.

Perfect time to shop

Statisticians report that in a fairly short period of time before the New Year and Christmas holidays, people spend three times more money than at any other time of the year. There is no need to explain why the buyers themselves should do this, but not everyone understands why stores agree to arrange mega-sales, because when winter sales begin, some boutiques, Network shops And shopping centers give customers half the original cost of the goods.

The fact is that the buyer will make purchases in any case, and it is vital for sellers to attract him to their point of sale and at the same time not to let him go empty-handed. They go to different tricks: they offer gifts, discounts, bonuses and privileges (compensation for future expenses, Gift certificates in partner stores, entertainment venues, the possibility of purchasing several items at a reduced price, etc.).

Winter promotions, sales and other methods to attract buyers truly know no boundaries. However, the buyer should carefully monitor what the sales assistants are trying to impose on him, because very often the “gift” turns out to be a fiction or simply not worth the money spent on the purchase.

Season is open

The first day of winter discounts falls at the end of autumn, but keep in mind that this sale day is the most important event of the year for a real shopaholic. Its name is Black Friday. The tradition of organizing a mega-sale on the last Friday of November originated in the United States. On this day, buyers besiege stores, occupying kilometer-long queues from the night, and literally sweep away everything that comes their way from the windows. For one weekend, sellers receive revenue equal to a quarter of the annual turnover. The similar success of the event prompted the authorities of other countries to create their own "grand sale day". So, in London on December 2, the movement of cars in the West End area is blocked, 600 stores extend their work by 2-3 hours so that buyers can spend the money accumulated over the year to their fullest. The main Parisian sale takes place on the night of January 18-19.

When the Black Friday winter sales begin, it is not at all necessary to personally visit the noisy and crowded shopping centers. The trend of recent years is online shopping. The opportunity to make purchases from the comfort of your home chair, not only within your own country, but also abroad, attracts buyers all over the world with great benefits. In addition to discounts, online stores encourage customers free shipping, the absence of duties on certain groups of goods and the possibility of returning or exchanging unsuitable or illiquid goods.

We grow beyond our years

Winter discounts begin to operate most often from the first decade of December. The fact is that in Europe and the USA, Christmas, which is celebrated in the West on December 24, is a more important event, and it is customary to prepare for this holiday with maximum responsibility. Two weeks before important event outlets post ads that they can offer their customers discounts of 10-15%. The closer the holidays, the more significant the benefit from the purchase becomes. So, on the eve of prices are reduced by 25-30%.

After the New Year, or rather on January 7-10, total sales begin, and they last until Valentine's Day. The peak of the discount can be minus 80-90% on the price tag. It should be borne in mind that when the sale reaches this level, it is almost impossible to find shoes or clothes of the right size, cosmetics or perfume of the most popular brands and types in the store. When the sale of winter clothes, shoes, jewelry and accessories begins (from mid-January), the goods very quickly disperse from store shelves. But miracles do happen, and why not risk waiting for the final offer from the store?

Sales in the USA

Americans are famous for their high purchasing power and passion for spending money. Even when not own funds, the inhabitants of this overseas country do not see anything shameful in purchasing goods on credit.

Retail chains fuel this passion for shopaholism, and to further stimulate their customers, they have created a schedule of discounts and promotions, so Americans know not only the date when the winter sales begin, but also which days are the most profitable for shopping.

  • Christmas;
  • New Year;
  • King Day;
  • Valentine's Day;
  • Presidents Day.

Winter trading in Europe

Almost every resident of our country has heard about such a phenomenon as shopping tours in Western Europe. A global update of the wardrobe and the purchase of New Year's gifts abroad has become a common thing for the inhabitants of Russia. This is not surprising, because when the winter sales begin in Moscow, Milan, Paris, London and Madrid are already selling out last year's assortment with might and main. Their total sales occur at about the same time and have the same “expiration date”:

  • France has set the time of sales at the official level and does not change the date - from January 6 to February 16.
  • Italy - January 7 - February 28. Shopping in different cities of this country can please in different ways, for example, in Milan and Bologna, shopping will be more expensive than in Rome.
  • Winter is the longest (all of December and January), here is a paradise for lovers of casual style clothes and everyday goods, for such goods there are always reasonable prices, and the choice is very diverse.
  • Countries have become no less popular destinations for shopping tourists. of Eastern Europe. Poland starts a total sale after celebrating the New Year, Lithuania - after the Catholic Christmas, "red days" last in the stores of these countries until the end of February.

We can afford everything

Unlike European or American traditions, sales in Russia have their own mental flavor and taste. From mid-December, when winter sales begin in St. Petersburg, Moscow and other major cities of the country, and until the end of the calendar winter, buyers are unlikely to be able to find price tags with minus fifty or more percent marks. The most profitable time for shopping will be February, because it is customary for us to stretch it for the whole of January, and stores do not want to lose their profits at all.

Unfortunately, it is more profitable for domestic buyers to go abroad to buy branded items and purchase them there. But as for the mass market, casual clothes and shoes, these goods are sold much more willingly than from world-famous brands.

Here it is not worth delaying until the end of winter, it is best to go shopping immediately after the New Year, otherwise the running positions will go past you.

Shopping without borders

Internet commerce has been gaining momentum in recent years. Even inexperienced web users have the luxury of shopping abroad. Special intermediary organizations help with this. Moreover, large online stores create their own resources, including for Russian-speaking buyers.

Virtual stores follow global trends and arrange sales on the same level as traditional boutiques. It should also be noted that the prices there are much lower, because the organization of online commerce is less costly enterprise than setting up a real store.

 

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