When does the summer sale start? Summer and winter sales: comfortable shopping during the discount period. Sale at the main department store in the country

When do clothing sales usually start? Best regards, Julia.

Fashionistas are often worried about when the summer sales begin, or vice versa, the winter ones. After all, this is a great opportunity to purchase a favorite thing at a much more pleasant price than at the height of the season. But how not to miss this event?

In fact, there is no single timeframe for when prices begin to decline. The dates are influenced by the leftovers of the collection in stock, its popularity and other factors.

Summer discounts

But there are still certain periods when discounts can be expected. In summer, this is usually the second half of June to August.

It should be noted that some brands carry out sales in several stages. The first wave occurs in June. Discounts at this time are minimal, do not exceed 30%. However, you should not ignore them. After all, right now there is a great chance to find the necessary basic thing or the looked after dress. Running sizes are selling out quickly, so for the next wave of price cuts, the choice will be pretty limited.

Some brands have specially designated places in stores, the so-called corners, for the remnants of past collections. There you can find discounted and off-season items.

At the beginning of July and until August, the second stage begins, discounts reach 70%. Now there is a chance to get a stylish new thing at a very nice price. But to find something worth the right size, you have to work hard. In selected stores, sales take place in one stage, and begin just in July. Discounts for such brands are maximum immediately.

Information about sales in the shopping center

Black Friday

In the last week of November, it is worth getting ready for the first discounts of new collections. In all stores, the so-called "Black Friday", and in some the sale starts on Thursday, the opening hours are increased. Do not miss the opportunity to buy "your size" of the clothes you like at a discount.

Winter discounts

If you are wondering when do they start winter sales, then you should be on the lookout by mid-December. The decline in prices may continue until mid-February. Unified system the shops, like in the summer, do not. Some offer discounts early, while others seek to squeeze more out of the excitement before the New Year. Therefore, you need to keep track of your favorite brands.

How to find out about the start of the sale

What to do in order not to miss the long-awaited moment? Stores are often slow to provide information on such events. Some brands change shop windows overnight without any prior notice. You can find out about the start of discounts only by coming to the store.

To avoid such a situation, it makes sense to get a loyalty card. Of course, this applies primarily to favorite brands. Sometimes such cards are issued simply on request, in other cases, you may need to purchase at a certain amount... But the cardholder gets an advantage not only in the form of discounts upon purchase. He can be informed by phone about the dates of the sale. You just need to remember to leave the number. In addition, closed sales are practiced in selected stores. They are carried out exclusively for regular customers and before carrying out massive price cuts. So there is a higher chance of finding a good thing in your size.

Most brands have their own websites. On them you can view the collection, as well as subscribe to the newsletter. Then information about the beginning of discounts will come to email... If you have already tried on the kit and decided on the size and color, then it is better to place an order through the online store.

How to make shopping fun

During the sales period, it is easy to lose your head, because shop windows beckon with tempting offers.

In order not to regret the wasted time or money later, you should adhere to simple recommendations:

  • The most important rule is to make a shopping list before going shopping. During a period of low prices, you can get carried away with the study of the assortment and forget about what is really necessary.
  • It is worth planning a budget: how much is allowed to spend on essentials and how much is left for spontaneous decisions.
  • Before purchasing the selected item, you must carefully examine it in order to notice a possible defect.
  • It is recommended to thoroughly examine the contents of the shelves. Due to the large number of people, the correct size may not be in the right place.
  • You shouldn't think too long about the thing you like. If you put it off even for a little while, then it is quite possible that someone else will like it.
  • If there is any doubt that a thing is suitable, you need to critically examine yourself. You should not completely trust the opinion of sellers or friends; you need to focus on your feelings.

Clothes for a pleasant shopping

To make shopping a pleasure, you need to take care of the right clothes. This is especially true during the sales period, when the shopping trip will probably take a lot of time. It is worth planning your route so that you can take a break, for example, drink tea in a cafe or have a snack.

The main requirement for clothes is that they should be comfortable enough free, easy to take off. Items with intricate locks and ties are best left for another occasion. After all, even if you are planning to buy trousers, it is possible that you will really want to try on a pretty blouse. Therefore, the entire kit should be easily removable.

You also need to choose comfortable shoes. Your best bet is to choose a pair of flat heels. In this case, it is worth wearing slip-ons, and not sneakers or sneakers, because then you will not have to fiddle with laces.

If you need to choose shoes for certain trousers, then it makes sense to go to the store in them. In different models of shoes, the proportions may vary slightly, you cannot see this without trying on.

It is recommended to wear a minimum of accessories to the store. A watch or bracelet with an original shape can leave a clue on a new item during the fitting process. Large earrings can also cling to fabric. Besides, bright decorations affect the assessment of the applied item. And if you take them off, then there is a risk of forgetting them in the booth.

There are not very many requirements for the bag. It is undesirable for this accessory to be large, as it will hinder movement. It is best to choose a medium-sized bag that is roomy enough to hold all the things you need. Lovers of small handbags can limit themselves to a miniature clutch. Anyway, the store will pack the purchase in a branded package.

Make-up when shopping is minimal. War paint can stain the item selected for fitting. Any hairstyle you are comfortable with should be done. Long hair is recommended to be pulled into a bun or braided so that it does not get in the way.

Shopping is a great way to relieve stress and lift your spirits. But you also need to approach it correctly. Make a plan, choose the right clothes and of course keep an eye on the summer and winter sales.

In 2017, a large number of sales are planned: American, European, Chinese. Here are the key ones:

January 16 - Martin Luther King Day
A couple of days before national holiday(its date falls on the third Monday of January) large stores The US is offering additional discounts. As a rule, this is another 30% of the seasonal sale price. For those who, after the New Year holidays, will be in the States, we recommend going shopping on these days. The rest - to master Amazon and other American online stores.

Jan 28 - Feb 11 - Chinese New Year
 No further explanation is required here ... chinese goods during this period you can buy for nothing. Don't believe me? Check the websites of Aliexpress and other Chinese online stores. By planning a visit to the Middle Kingdom at the beginning of February, you can get on the sale of European brands. Of course, if you manage to snatch something ahead of the Chinese, for whom the New Year is a great opportunity to go shopping.

January 30 - Russian "Cyber ​​Monday"
Domestic "Cyber ​​Monday", unlike the world one, is held at the beginning of the year. On this day, you can buy gadgets with discounts, household appliances and any other electronics. Despite the fact that the sale is Russian, it involves large foreign stores focused on our market - eBay, Aliexpress and others.

February 14 - Valentine's Day
Two weeks before the holiday, jewelry and perfume shops and spas are starting to offer discounts ranging from 30 to 70% on anything that falls into the Valentine's Day gift category. It is curious that in many countries the largest number of postcards were sold during this period.

February 15 - Presidents Day
This is an American holiday, so on this day it is worth visiting US online stores.
Shoes and clothes: , .
Sporting goods: , .
Electronics:. The size of the discounts varies greatly - from 20 to 80%. It is believed that the largest discount on this day can be obtained for goods with a high mark-up - expensive electronics, accessories, premium clothing. In the middle price segment, the discount does not exceed 30-40% (which is also significant, you must agree). With a good discount on this day, you can buy goods for summer cottages, fishing, moves and active rest.
February 23rd and March 8th

In late February - early March, it has become a tradition in Russia to make discounts on goods that are customary to give to men and women. Discounts rarely exceed 30%, so if you want to save money, take care of a gift in advance - during the New Year's sales, when the discount reaches 70%.

March 17 - St. Patrick's Day
On this day, UK and US stores offer 25-50% discounts on separate categories goods. The specificity is that discounts are given for products made in green colors - clothes, furniture and other items of this color. Both regular and online stores take part in the sales.

April 16 - Catholic Easter
Previously, Easter sales in Catholic countries began on the eve of the holiday, but due to the great excitement, the last few years have made them long - 10-14 days. Almost all shops and retail chains take part. During this period, in Europe and the USA with a 30-50% discount, you can buy: clothes, household goods, electronics, jewelry and perfumes. By the way, some major online retailers like Amazon offer Easter free shipping.

May 1 and 9 - Labor Day and Victory Day
During the May holidays, it is recommended to look into online stores of household goods - Chinese and American. There you can find discounts timed to the beginning of the summer cottage season - especially for Russian market... Look for discounted shovels in Auchan and Leroy Merlin not worth it these days.

May 8 - Mother's Day
International counterpart on March 8. It is a very popular holiday in America. It is logical that discounts apply to the female assortment of goods: clothes, shoes, bags, perfumes, and some categories of equipment. In the USA and Europe, promotions start in a week, the size of the discount reaches 70% (!!!). So be sure to check out western online stores.

June 19 - Father's Day
The holiday is not as large-scale as Mother's Day, but large stores offer a 30-40% discount on "men's" categories of goods, including electronics, goods for cars, fishing, hunting and outdoor activities. Recommended online stores: Joby, Amazon, Mitchell & Ness, Harbor Freight Tools.

September 5 - Labor Day
An informal celebration of the end of summer in the United States. As a rule, the remnants of the collection of the spring-summer season fall under the sale. It should be noted that not all US online stores organize delivery to Russia. But you can always use intermediaries, Qwintry and Shipito are considered reliable.

October 1 - Education Day of the People's Republic of China
Not big discounts on clothes, gadgets and accessories on this day can be found in shops in China.

November 11 - Singles Day
Bachelor's Day is an unofficial holiday that appeared in China in the mid-90s. Several years ago, online retailers began to arrange sales on this day, followed by the Chinese tradition. shopping centers... Thus, November 11 became a kind of Internet Commerce Day. This year, in a 24-hour global sale, the trading floors of the Chinese Internet giant Alibaba sold $ 17.8 billion worth of goods. About 140,000 customer orders from 207 countries and regions were processed per second. Impressive? Other major chinese shops: Aliexpress, JD, BangGood, GearBest.

November 24 - Black Friday
This tradition has reached Russia as well. But, unfortunately, it has not proved itself as successful as in America. As a rule, we do not have real discounts on this day. Or sellers deliberately raise prices on the eve of “Black Friday” so that there is something to lower on that day. Or they are selling expiring products.

November 27 - International Cyber ​​Monday
I could not find reliable confirmation that the iРhone and Macbook can be bought on this day with a discount ... However, the discount on most gadgets of popular brands can be up to 50%. Good deals can be found here: Newegg, BangGood, and GearBest.

When is the best time to buy a car, airline tickets, home appliances, TV, furniture, mattress, laptop? Here's a guide to shopping wisely and spending money, detailing what to buy and in which months of the year.

January

This is the best time to buy a computer and holiday merchandise. Immediately after the holidays are over, a huge number of people rush to return the gifts they donated and for some reason did not like. CardCash.com, GiftCards.com and even eBay are selling discounted returns after Christmas.

Wrapping paper and tapes

In the weeks following a bustle of Christmas and New Year shopping, stores are selling off leftover wrapping paper and brightly colored ribbons at lower prices. Buy them now and save until next year, since the shelf life of such products is not limited.

Linens

In January, there are usually big discounts on sheets, towels and blankets. The first such action took place in 1878, when a White Sale was held in a Philadelphia department store.

Computers and Laptops

Beginning in January, keep an eye on PC prices. Many companies are offering discounts on older models as they prepare for the upcoming release of the latest systems.

February

The shortest month of the year is the best time to buy furniture, washer and dryer, and wedding items.

Wedding

This is the perfect time to start planning your summer wedding. You will have access to discounted prices for restaurant and cafe rentals, meals and photographs.

Air conditioning

During the winter months, many shops offer the devices at low prices, but they are not easy to find.

Furniture

New collections will hit showrooms in February, so furniture from old collections can be bought much cheaper, as stores tend to "get rid" of them and free up more space.

Washer and dryer

In this case, the same rules apply. Home appliance stores are selling older models to make way for more modern technology.

March

The best time to buy a suitcase and a digital camera.

Frozen products

March is frozen food month. At this time, a large-scale marketing campaign which encourages stores to offer discounts and coupons throughout the month.

Bags and suitcases

Spring and summer are the time of mass vacations. Retail chains offer wide choose suitcases and travel bags. You can find new and exclusive models in a single copy or products from past collections with pleasant discounts.

Digital camera

The monthly Consumer Reports magazine advises buying digital camera in March-April.

April

April is the best time to buy vacuum cleaners and winter clothes.

Cruise

Plan your vacation in April. Early booking allows you to buy tickets at a lower (premier) price. And at this time the largest selection of hotels and destinations.

Vacuum cleaners

Most of the new models are released in June, so Retail Stores trying to sell old vacuum cleaners faster. This is the perfect moment to make a purchase with significant cost savings.

A boat

In anticipation of the fishing season, the choice of boats is huge and attractive discounts are available.

Winter clothes

As soon as new spring collections hit stores, prices for winter clothes drop noticeably. It happens that stores completely remove it from the shelves, leaving it until next year. However, most often the old collection is sold with a 50-90% discount.

May

This month is the best time to buy equipment and a gym membership.

Clothes and footwear


May is the perfect month to shop for demi-season clothing. At this time, a new summer collection is on its way, and from old shops"Get rid" with great pleasure and discounts.

Gym membership

Summer is a low season for gyms, so the administration of fitness clubs and gyms begins to actively "lure" customers. Don't miss the opportunity to purchase a yoga or gymnastics pass at half price.

Kitchen utensils and small household appliances

Kitchenware is the most common type of gift for weddings and holidays, so stores often arrange sales ahead of the season.

Refrigerators

This technique should be bought in the spring! Prices for last year's models will be reduced to free up the showroom.

June

The best time to buy a laptop, plane and train tickets, linen is June.

Linen

Stores such as Victoria's Secret and Bare Necessities are selling off stock this month.

Laptops

Sales of laptops for schoolchildren and students actually begin in June. Quite often, stores offer computers complete with a printer or gift card.

Tickets and last minute deals

In June, it is not too late to plan the Christmas holidays and book tickets, often during this time there are discounts and Special offers... Do not forget about summer vacations, the season of last minute deals is coming.

July

The best time to buy jewelry and picnic items.

Summer clothes

Prices for sundresses, T-shirts, shorts, etc. in the middle of the season they begin to decline noticeably.

Picnic items

As soon as summer has passed the middle, shops reduce prices for themed goods: baskets, skewers, barbecues, tents and tents, swings, etc.

Jewelry

Summer is not rich in holidays, March 8 has already passed, and Mother's Day and New Year are still very far away. The lull begins in jewelry stores, so they offer more low prices to lure customers.

August

August is the best time to buy stationery, grills.

Grills

Going to the store, you will find many great deals, especially on outdoor grills, as the outdoor seasons are coming to an end.

Stationery

Retail stores offer discounts on backpacks, laptops and other school supplies.

Swimwear

As a rule, by this time most of the collection has already been sold, and the rest are being sold at great discounts. Perhaps your size will remain one of the last in the store.

September

The first month of fall is the best time to buy a car and patio or garden furniture.

Patio and garden furniture


Large stores need to make room for Christmas items, which is pushing them to sell off seasonal items at deep discounts.

Cars

Car dealers arrange lucrative promotions in order to sell cars of the current year of production, because the New Year is not far off.

Mattresses

In September, many companies have a sale.

October

The best time to buy gardening tools and jeans.

Jeans

The leftover jeans from the previous collection are sold at a deep discount for a short time before the holiday shopping begins.

Home and garden products

In October, the biggest discounts are on lawn mowers, garden tools and camping supplies.

November

Now is the best time to choose gifts.

Black Friday and Cyber ​​Monday

They can last all week, and this is a great opportunity to purchase not only clothes and shoes, but also an inexpensive TV, household appliances, a computer and a smartphone.

Sweets and candies


If you are a big fan of sweets, then plan your purchases in November, this month there is a price lull before the New Year.

Toys

It is also best to buy them in November - this is a good time to choose your Christmas gifts.

December

The best time to buy champagne, sports equipment.

Champagne

The upcoming holidays and competition between sparkling wine producers are driving down prices.

Sports equipment

Closer to the middle of winter, sales of sports equipment and equipment at attractive prices begin.

Wedding Dress

Winter is not the most popular time of the year for a wedding. At this time, the salons are empty and ready to fight for each client, offering very good discounts not only on dresses and suits, but also on accessories.

Do you like fashionable and stylish clothes, but don't always have enough money for a full-fledged wardrobe update? Do you think that only wealthy people can afford quality things? We show you how to dress with savings for a budget on seasonal sales in Russia.

To dress fashionably and stylishly, it is not necessary to spend fabulous sums on a wardrobe. It is enough to shop during the sales season, when discounts on the assortment of the outgoing season reach 90%.

Sales seasons in Russia:

- autumn-winter collection - starts from late December to mid-February;

Spring - summer collection - in many stores the tempting "Sale" sign appears already at the end of June. Discounts continue until mid-August.

How to shop for maximum budget savings

Even at a sale, where prices have reached their minimum, it is important to adhere to the rules of "perfect shopping" - not to buy unnecessary and unnecessary. Do not give in to general panic and buy cheap goods, most of which will simply gather dust in the closet.

It is better to make a list of the wardrobe items you need before going shopping - this will allow you to make your purchases more deliberately and restrain your bouts of shopaholism a little.

You can buy things at maximum discounts in the last weeks of sales, when stores are trying to sell old collections with discounts from 70 to 90%. The choice, of course, by this time is already meager, all the best models and running sizes are taken apart by enterprising women of fashion even with a sale of 50%. But, if you are in a hurry, then by all means buy a couple of fancy things at a ridiculous price.

Every shopaholic is waiting with genuine enthusiasm for the time when the winter sales begin. This is not surprising, because the desire to acquire the desired thing, and even save a significant amount of personal funds, is an extremely tempting prospect. Alas, for many sellers, discounts have become a way to profit from gullible buyers. Stores often make fake sales, luring customers with a trivial deception. That is why it is so important to find out from what date the winter sales really begin and when you can buy the desired product at the lowest possible price.

Passion for saving

For some buyers, the season of sales has already become a kind of fetish. What matters for them is not what they buy, but that they do it massively and economically. The very fact of obtaining real benefits prompts many to fork out for unnecessary thing... There is nothing surprising in this, because each of us has eyes that run up from the price drop, the main thing is not to make a mistake and, in a fit of passion, not to fall for the tricks of cunning marketers.

So when does the winter sales start? In most European countries, the discount season takes place under the auspices of government control. Likewise, stores and customers know when the cost of a product will be reduced. Such a measure helps to prevent dumping and artificial shaking of the economy.

In our country, alas, there is no such practice yet, and therefore sales, the time of their beginning and end are the lot of the shop owners. Those, in turn, are guided by global trends or act at their own discretion.

Two stages of winter sales

Now let's figure out when the winter sales start. Their first stage starts in mid-December. This period is the time of Christmas and New Year's Eve preparations. Buyers readily part with money, buy gifts, outfits, prepare for winter and the festive table. These first sales are more nominal. Sellers can make a slight discount on their product, but the difference from the usual price tag is unlikely to exceed 10-15%.

In addition, it is not customary in all countries to celebrate Catholic Christmas, for which the West is so eagerly preparing. On the territory of the post-Soviet space, the New Year's celebration is more quoted, so one cannot expect significant discounts until December 31. This statement is relevant in any city in our country, and primarily in Moscow. When does the winter sales start in the capital and regions?

Usually from mid-January, closer to February. Retail chains are trying to sell everything that did not go away during the holidays, to free up space on the shelves for the new season. The most profitable shopping will be in the middle or late winter.

False sale

Tempting discounts are not always a really profitable offer. Enterprising merchants very often deceive buyers by organizing false sales. There are several mechanisms for misleading consumers. This happens especially often on New Year's Eve,

A few weeks before the announced days of discounts, entrepreneurs deliberately increase prices in order to “pamper” buyers with promotions afterwards. Thus, consumers at best buy the product at a standard price, and at worst it will cost even more than usual.

Another way to lure a consumer is to make discounts on a limited list of products. Often these are slow-moving items from the assortment of a retail outlet, outdated or even marital goods. Such techniques help to attract a buyer once, but the client is unlikely to become permanent in the event of such fraud.

We buy cheap!

Experienced shopaholics can quickly determine where and when sales start. They are helped in this mainly by periodic monitoring of prices in their favorite stores. When the sale of winter clothes, shoes and other goods from this category begins, you should not postpone the purchase for a long time. The fact is that the most common sizes are sorted out first. Clothes and footwear for people with average parameters will disappear from the stores almost immediately, it is not worth expecting that the most common goods among buyers will linger in warehouses for a long time.

Waiting for an even greater price reduction is possible only for those who are suitable for unmarketable shoe clothing sizes (very small or very large). Sellers usually do sales in stages. And if the first discount is 10-15%, then the mass sale is already happening at half price, and the total sale promises the buyer a reduction in the amount on the price tag by 65-70% of the original cost of the product.

Sale at the main department store in the country

TSUM is a real Mecca for true shopaholics. This department store has been around for over a hundred years. And almost the same number of sales take place here. This trading floor the largest on the territory of modern Europe, the best world brands are represented here, which are produced by the most eminent companies. Shoes, clothing and accessories from Alexander McQueen, Burberry, Fendi, Givenchy, Prada and dozens of other design houses lure and attract lovers of beautiful life.

Following world traditions, fashion boutiques also arrange large-scale sales of old collections. When does the winter sales start at TSUM? Usually, from mid-December, the numbers on the price tags are gradually decreasing, but the peak of the discounts reaches after the end of the holidays. During this period, you can save up to 70% on the purchase of branded coats, dresses and blouses.

Note to fashionistas and women of fashion

Another store that all shopaholics want to visit (and especially during the sales season) is Zara. These are points of sale of fashionable men's, women's and children's clothing, footwear, underwear and accessories of our own production at quite affordable prices. A distinctive feature of the brand is consistently high quality products.

Not surprisingly, buyers are always eagerly awaiting sales, during which they sweep all the goods off the shelves. However, not everyone knows when the winter sale starts at Zarya. The fact is that this retail network does not very often arrange days of discounts and the release of stale goods from counters. This is usually two to three weeks in mid-January. This event is not announced, and customers and admirers of the brand will learn about the discounts during their direct visit to the store.

Closed club

Many stores and chains reward their loyal customers, and therefore warn their customers in advance about when the winter sales of clothes and other goods begin in their outlets. Loyalty program members and holders will be the first to know this information. club cards because they will be able to buy products with good discounts.

To keep abreast of the events taking place in your favorite store, you should contact the sellers or managers, they also issue discount cards to regular customers. To do this, it is usually enough to make a purchase for a certain amount, after which the client will automatically become a member of the loyalty program. This will bring a number of benefits and advantages for him:

  • participants in such programs are the first to be informed about when the winter sales of shoes and clothes begin;
  • the card makes it possible to receive goods at a lower price, even if there are no discounts in the store at the moment;
  • customers can accumulate bonuses for their purchases and use them for subsequent payments.

Almost all stores have a multi-tiered loyalty program. The discount for the client grows depending on the amount for which he has already purchased the product in this point of sale, or how long he has been a regular customer.

Glossary of discounts

There are also many stores that have regular sales, but not all of them have the same customer experience:

  • discount is a point of sale of products with a simplified service system and elementary design of the sales area;
  • a discount center is a large store where manufacturers bring unsold remnants of past collections;
  • stock stores work on the same principle, but defective products and products that have lost their presentation are also often found here;
  • Outlets are chains that initially sell inexpensive products.

On the eve of the upcoming holidays, we wish our readers good discounts and happy shopping!

 

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