Who is the owner of the iPhone. Apple founder died. Apple is the most influential brand in the world and the most valuable company in the world

Today Apple is a leading manufacturer of mobile phones, software, players, tablets. Apple's history is bound up with Steve Jobs. Today, the technology produced by the corporation is highly regarded for its impeccable quality. Currently, the total value of the corporation is estimated at more than $ 500 billion. The company carefully monitors trends in IT technologies and implements them in the production process. Surely the readers of the site will be interested in the history of the creation and development of the company.

Name history

The official date of birth of the organization is April 1, 1976. It was on this day that Steve Jobs and Steve Wozniak assembled their first computer by hand. It was named Apple Computer. It is necessary to understand how the company got the name Apple.

First Apple Computer

There are several versions. One of them is Jobs' desire to make the name more conveniently located in the telephone directory. So the "name" of the company took a line right under the name of the organization Atari, engaged in the development of computer games. In addition, the apple symbolizes the struggle for the preservation of nature and ecology, and for the first time in the world, the corporation began to use old consumables for the production of new equipment.

History of the logo

Quite an interesting history of creation apple logo... Its original symbol was a man sitting under a tree, with a falling apple painted above his head. It becomes immediately clear that this picture depicted the great scientist Isaac Newton. Most likely, it was not without references in the Bible, because a bitten apple symbolizes temptation. It is worth noting that the Macintosh models were named after the apple variety that the developer of this product line loved very much.

Apple's first logo

However, the original logo was not memorable and was not suitable for mass sales. Then the history of the creation of the Apple logo turns into a different direction. The designer of the company (Rob Yanov), walking down the street, stopped by the local supermarket and bought some apples. Arriving home, he began to cut and examine them from various angles, after which he depicted one monochrome fruit. True, for some reason, he painted the apple slightly bitten.

Jobs liked Rob's sketch, but decided he'd better color the apple. Chief advertising agency was against such a decision, because at that time printing using color ink was much more expensive than it is now. However, Steve insisted on his own, and soon the well-known apple appeared on computers.

Apple logo evolution

The colors for this were chosen in random order. The only thing Jobs insisted on was that a green tint should decorate the drawing above. The type of fruit did not change until 1998. However, then logos were placed on the devices, painted in black, white and silver. This is the history of the Apple logo.

First computers

In the spring of 1976 in American stores household appliances the Apple Computer I model appears, costing $ 666.66. Within a few months, its creators collect and sell 175 pieces of goods. Outwardly, it looked like a motherboard with no sound, no case, no keyboard. The following year, Michael Scott takes over as director of the firm.

A new model appears, which has been named Apple II. It was the first PC equipped with color graphics. At this stage, the history of Apple's development takes a new turn. In the technique there were special commands for working with sound, as well as a small built-in speaker. In addition, a power supply and a keyboard were available. At that time, the computer was a real breakthrough, and its sales for the first time in the history of the PC exceeded the figure of a million. It is worth mentioning that until 1993 more than 5 million models were assembled and sold. Initially, variants with an 8-bit operating system were developed, and a little later 16-bit computers appeared on sale.

Apple II model

Lisa and Macintosh

Beginning in 1979, Apple brand employee Jeff Raskin began work on a new PC called the Macintosh. In fact, it was the first technique in which the monoblock contained everything that is needed for the work of the average user. At the same time, in 1983, another model appeared on the home appliance market. She was named Lisa - this was the name of the daughter of Steve Jobs. However, unfortunately, it did not become popular and in demand.

Model Lisa

The beginning of the 80s turned out to be a rather difficult time for the company. Due to regular absenteeism, Steve Jobs was forced to lay off forty employees of the company. At the same time, Apple Computer was brought to an initial IPO and the owners began to sell shares on one of the largest financial exchanges in the world - NASDAQ. However, this step did not give the desired effect, and articles began to appear in newspapers reporting about the imminent decline of the corporation.

The situation began to change in 1983, when a talented top manager named Scully John became the president of the organization. Before joining Apple, he handled PepsiCo business quite well. True, friction immediately began between him and Steve Jobs.

On January 22, 1984, the first Macintosh is presented to the public, revolutionizing the way ordinary people think about personal computers. This event became a new milestone in the pages of Apple's history. By the way, the advertising clip, shot specially for the release of the Macintosh based on the work of D. Orwell, was awarded the Grand Prix in Cannes. Even today, it is considered one of the most original commercials in history.

The first Macintosh

The model received a 512K prefix and began to sell for $ 2,495. Its creators will try to make a technique that any user who does not have the proper qualifications can master in a matter of minutes. True, the first Mac OS microprocessors were not very powerful and efficient. They lacked such things as, for example, the ability to simultaneously solve many problems and protected memory. Over time, however, the developers eliminated these shortcomings, and the Macintosh was able to compete with other similar technology.

Time passed, and it became necessary to create a new operating system. Having carefully considered all the nuances, the owners of the company in the new computers decided to use the modern developments of the company called NeXT. It used an OS under the general name UNIX. The next system was called Mac OS X and was designed to enable users to seamlessly migrate from older models to newer ones.

Steve Jobs's departure and return

In 1985, Apple's history was at a turning point. It was at this time that the President of the United States of America, Ronald Reagan, presents Steve Wozniacki and Steve Jobs with a medal for a powerful breakthrough in IT technology. At the same time, Jobs, who is the ideological mastermind of the corporation, leaves it, having quarreled with members of the board of directors. Along with this, sales are falling sharply personal computers and the value of the firm's shares. Experts associate this precisely with Jobs' departure, because he was able to advertise the equipment being created in a very original way. Many believe that this is where the story of Apple's development will end.

Ronald Reagan presents Steve Jobs with the IT Breakthrough Medal. 1985 year

In the period from 1995 to 1997, the development, assembly and sale of equipment began to bring serious losses. At the end of the 90s, their amount tends to $ 2 billion. The board of directors decides to ask Steve Jobs to return to the corporation back.

Revolution in the 2000s

In 2001, the iPod audio player appears on the computer market. Thanks to its capabilities, this compact media player instantly gained the popularity it deserved. In 2003, an online store opened on the network, which sold music and listened to it in the players of this manufacturer. The supermarket that opened was named the iTunes Store. In 2007, the corporation demonstrates new development - the first mobile phone of the firm called the iPhone. Since then, the popularity of the device has been growing every year, and its sales are breaking all records. Since 2008, another online store has appeared on the network. It's called the App Store. The principle of operation and the payment system of the resource is not much different from iTunes.

First iPod audio player

The appearance of the first iPhone

At the time of 2010, the company has an undeniable authority among manufacturers of computer equipment. It was at this time that the first tablet computer, called the iPad, went on sale. In the first month of its implementation, more than 1 million copies were sold. From that moment on, the success story of the corporation raises no doubts about the genius of the brand's creators.

This is what the first iPad looks like

Since 2011, Apple has become the most expensive commercial organization in the world. True, its owners failed to build on this peak for a long time. In 2013, its factories begin to produce 64-bit chips designed to work with the ARM architecture. The company launches a 2-core microprocessor called the A7. In 2014, the compact, portable Apple Watch devices hit the electronics market.

Apple Watch

Acquisition of companies and appearance in Russia

Naturally, such a large giant as Apple acquired shares of smaller organizations. So from 1996 to 2012, the corporation absorbed such companies as NeXT, P. A. Semi, Quattro Wireless, Siri, Anobit Technologies.

The concern's success story in Russia begins in 2005, when the first Russian Apple Center store was opened. Just two years later, in 2007, the official representative office of the company in the country was opened. In 2012, the owners of the corporation register the Apple Rus company, which to this day is engaged in retail and wholesale of electronic equipment.

The first Apple store in Moscow

How is the firm doing today?

In the process of the firm's development, she experienced both successes and severe setbacks. Today, to lead such a giant, its own corporate culture... Before starting to create new models of devices, the management clearly defines the responsibilities and roles of each employee. Any product of the company is developed in an atmosphere of strict secrecy.

The company also has its own sales concept. It clearly describes how stores should be designed. For managers and sellers, the principles of trading in equipment and psychological techniques used on buyers have been drawn up.

Sellers are dressed in blue uniforms. Before starting their duties, they must complete a 14-day training course. In the process of work, managers undergo additional trainings. In addition, they are trained to use services for device diagnostics.

While still alive, Steve Jobs independently developed the advertising strategy of the company. Today, tablet computers are coming off the assembly lines of Apple, cell phones, audio players, watches. In addition, specialists are constantly working to improve the software.

In 2016, the company's management made one interesting statement that soon the concern's equipment will function on the principle of final encryption. Its essence is in the signal transmission algorithm: the data will be encoded on the users' gadgets, after which it will be transmitted to the receiving equipment and decoded. This innovation is connected with the fact that more and more people began to talk about tracking citizens by the US government.

It's hard to find a black cat in a dark room - especially if it's not there (Confucius)

In anticipation of the iPhone 6S and iPhone 6S Plus announcement scheduled for September 9, interest in one of the most successful and expensive companies in the world is growing, and many people are wondering: who is its true owner? One of the most popular studies on this issue on the Runet was the publication “Who Owns Apple? Hidden Masters of the World ”by our colleagues from KONT. In it, the author, finding out the composition of both Apple shareholders and the owners of these shareholders, identified the Vanguard Group investment company as the main, and one might say, the true owner of the company. However, in this calculation, gross mistakes were made, which your humble servant considered it his duty to draw attention to.

Vanguard Group (The) - 5.68%
State Street Corporation - 4.11%
Fidelity Management and Research (FMR) - 3.07%
BlackRock Institutional Trust Company - 2.72%
Bank of New York Mellon Corporation - 1.42%
Northern Trust Corporation - 1.39%
BlackRock Fund Advisors - 1.21%

This is open source information and is consistent with recent data from Yahoo Finance. There is currently no information about the owners of the State Street Corporation, but according to the author of the article, the Vanguard Group owns 6% - the third largest stake. The second largest share of the State Street Corporation, according to the author, belongs to T. Rowe Price Group, in which, according to our data, the first largest share (6.19%) belongs to the Vanguard Group, and the second - to the same State Street Corporation (4.92%).

By adding up all these small Vanguard Group shares in Apple and its shareholders, the author counted 17% and actually declared this investment group the owner of the company. Arithmetic calculations are abundantly flavored with conspiracy: the author claims that "all the world's largest companies belong to the same bunch of people" who "need to create the appearance that there are supposedly many owners (shareholders) and they are all different."

With all the knowledge of the mesmerizing appeal of conspiracy theories, they represent one of humanity's greatest delusions. On the one hand, people are trying to find an explanation for the events taking place in the world, and on the other hand, they do not have enough knowledge to make this explanation adequate to reality. In the old days, sorcerers and witches were blamed for the death of livestock, crop failure or other similar misfortunes, but now inquisitive lovers of conspiracy theories are looking for conspiracies everywhere. But the truth, as a rule, is much more prosaic.

In our case, the author of the article was let down by ignorance of the principles financial statements... Over the past decades, it has pursued the goal of giving investors the most reliable and complete picture of the financial condition of their investment object. In contrast to the formal and by and large useless reporting, compiled according to Russian standards for statistics and tax authorities, in the Western world, reliable financial statements are the main source of information for all interested parties, and primarily for investors.

This introduction is necessary to understand that the financial reporting rules in the West (IFRS in Europe, US GAAP in the USA) are akin to the military regulations - they were written, if not in blood, then at least taking into account the scandals that were shaking the stock exchanges caused by the manipulation of financial statements or simply flaws in the rules its compilation. These are not just general norms by which they show their financial position large companies, and the rules that allow this to be done as fully and reliably as possible, taking into account the experience accumulated by the financial world.

So, in accordance with the principles of modern financial reporting, one of the signs of control over a company by this or that investor is the investor's ownership of at least 50% of its shares. As a rule, 20% is sufficient for influence. Those. the author's estimate of the Vanguard Group's stake in Apple (17%) falls short of even the level of influence. But more importantly, this assessment is completely contrary to the principle of determining equity participation used in the preparation of consolidated financial statements (it shows financial condition not only an individual company, but all the companies it controls). This principle is that if company "A" owns company "B" by 50% (and therefore we can already talk about control), and company "B", in turn, owns company "C" by 50%, then company "A" actually controls company "C", although its calculated share in this company will already be well below 50%: 0.5 x 0.5 \u003d 0.25, i.e. 25%.

The rationale behind this approach is that, having control over company B, company A can appoint its director there. Having become a director in company B, which in turn controls company C, that director can appoint as director in company C the candidate that company A directs him to. As a result, despite only having a final 25% interest in company C, company A can appoint its own management there - and therefore controls it. But for this a prerequisite is the control of "A" over "B" and "B" over "C", which individually requires at least 50 percent ownership of the shares.

In practice, situations are possible when, against the background of many small shareholders, a single relatively large investor acquires actual control over the company, but, firstly, in the case of Apple, we see several such investors, and secondly, given such control, this information was would be disclosed, and the Vanguard Group in its reporting showed Apple not as an object of financial investment, but as its own company in the consolidated financial statements.

Therefore, even if Apple's capital is scattered among thousands or millions of small shareholders, it is incorrect to regard as the controlling owner the investor who only has a relatively large stake in the company. We see that there are several investors with relatively large stakes in Apple, just like in the capital structure of these investors there are several large stakes held by other investors. Piling up the scattered stakes in different companies owned by the Vanguard Group is like considering the slight sympathy of all the managers of a corporation for a young secretary as her control over the board of directors. By marrying one of them, she, under certain circumstances, can really gain control over him, but slight sympathy different people alas, they do not add up to one big and bright feeling.

Returning to the great and terrible Vanguard Group, we note that according to a recent report filed with the Securities and Exchange Commission, the aggregate share of this group as a beneficial owner (i.e., taking into account direct and indirect shareholdings) is only 5.66%. If the Vanguard Group shares dispersed among other Apple shareholders had any cumulative effect, this information would be reflected in the report.

So who, then, owns Apple, you ask? All shareholders of the company, and yet none of them. This is the specificity of modern capitalism, which was written about with some shade of regret back in Soviet textbooks on political economy: as the well-being of the middle class grows, its savings are accumulated and invested in various enterprises of the real economy (such as Apple) through all kinds of financial institutions: investment groups ( such as Vanguard Group), banks, insurance companies, pension funds... Similar investments are made by companies themselves - recall that in the second quarter of 2015, Apple's reserves exceeded $ 200 billion, and some of these funds were probably invested in institutions like the Vanguard Group. The investments of these institutions in the real economy, as a rule, are so scattered that it is simply pointless to talk about any kind of influence, let alone control.

No one pursues such a goal, but even if they have a direct impact on the real economy, people in the financial world are not so reckless as to interfere in issues in which they understand little. Dividends are paid, stocks go up - that's great. If serious problems arise, the shareholders either get rid of the shares, or quite unanimously appoint new managers to the board of directors who will figure out how to solve all the problems and save them, shareholders and investments. Regardless of who and to what extent shows this activity, the only concern of all investors is to preserve and increase their investments - no matter how conspiracy theorists attribute to them the desire for world power. After all, this power itself is brought in by money, and not by the color in which the backstage owners of Apple will be ordered to paint the next iPhone at their secret meeting ...

If the stock price of the corporation, as insisted by the investor and the main shareholder of the company Apple (Carl Icahn), after the recent fall to soar from the current $ 130 to $ 216, holders of securities will become rich by more than half a trillion dollars. Who exactly will hypothetically get such a colossal pile of money?

In contact with

Have Apple “Nothing at all”, according to official figures, a little more than $ 200 billion, and most of the funds from the entire $ 700 billion company actually belong to the owners of its shares. Among them are almost all the bosses of the apple corporation itself, many of the strong and wealthy of this world, plus the same odious investor Mr. Icahn, who believes that these securities are greatly undervalued. An important point - he does not care about the sale of the iPhone lineup, as well as the object in Cupertino itself - the financier talks directly about virtual wealth. After all, if each share adds in price, potentially he will earn very, very much.

In fact, this is a drop in the ocean, because the media referred to as "the largest holder of Apple securities" Karl Icahn, according to the register of shareholders, owns only 1% of the shares. Shares, Federighi and others can be forgotten at all - a huge value for a person, but insignificant amounts on the scale of all corporations. But who, then, controls the really large stakes in Apple?

The answer will be found in the same document:

1. Vanguard Group, Inc. (The) 5.68%;
2 ... State Street Corporation 4.11%;
3. FMR, LLC 3.07%;
4. BlackRock Institutional Trust Company, N.A. 2.72%;
5. Bank of New York Mellon Corporation 1.42%;
6. Northern Trust Corporation 1.39%;
7. BlackRock Fund Advisors 1.21%

And then it is worth referring to the calculations of researchers from the cont.ws portal, who decided to dig deeper. After all, behind each of the names on this list is branched network commercial structures, whose own shares are also traded on the stock exchange. And that means, in turn, they belong to someone - the strings are drawn very bizarrely, but not at all chaotically.

In contrast, State Street Corporation, second in the list, has a list of its own major shareholders: Price (T.Rowe) Associates Inc (7%), Vanguard Group (6%) and BlackRock (5%). Moreover, according to the Yahoo !, Vanguard Group controls the main stake in Price (T.Rowe), and the second most important owner of this company's securities is State Street Corporation. Yes, the very corporation, whose 7% of the shares are owned by Price (T.Rowe), is such a mutual assistance.

The covert name BlackRock refers to a legion of subsidiaries and foundations, most of which have the same Vanguard Group and State Street Corporation as the leading shareholders. As the journalists calculated, in the case of Apple the first company, using such indirect methods, acquired at least 17% of all its shares. Actually, there is nothing surprising, since it has long penetrated all the dominant financial empires of the planet. And besides Apple and IT giants, controls the money of everyone.

Recently the world was shocked by the sensational news - the capitalization of the "Bitten Apple" company exceeded $ 700 billion. But that's not all: "Apple investor and major shareholder Carl Icahn estimated the value of one share of this company at $ 216, which is $ 91 higher than their current value.

Recently the world was shocked by the sensational news - the capitalization of the "Bitten Apple" company exceeded $ 700 billion.

But that's not all:

"Investor and major shareholder of Apple Carl Icahn estimated the value of one share of this company at $ 216, which is $ 91 higher than their current value. According to Icahn, Apple's capitalization should be about $ 1.3 trillion" (RBC)

Leaving aside the fairness of such a fantastic stock price, letting it be a fact that Apple is the world's largest company. Let's ask a simple but delicate question, who owns this company at a cost equal to the budgets of several European countries combined?

It would seem that the quote from RBC clearly and clearly states that the main shareholder is a certain Karl Icahn, an eccentric billionaire, a cynical business shark, a famous raider and extortionist, a brawler and much more. Actually, it is he who is most often mentioned in the media as the main shareholder and newsmaker. There is also Tim Cook - cEO Apple (the one that is officially gay), but he is a figure appointed by the shareholders, that is, he is not the owner in any way.

However, after carefully examining the situation, we discover an amazing fact - billionaire Carl Icahn owns only 1 (one) percent of Apple shares. Of course, the cost of even one percent is a huge amount, but this is only one hundredth part! Where is the rest? The question is not that hidden, but on the example of the same RBC, not only hushed up, but also openly falsified in the media.

Is it really difficult to look at open and quite official data from the register of shareholders? Nothing is easier, and we can easily do it ourselves:

Vanguard Group, Inc. (The) 5.68%

State Street Corporation 4.11%

FMR, LLC 3.07%

BlackRock Institutional Trust Company, N.A. 2.72%

Bank of New York Mellon Corporation 1.42%

Northern Trust Corporation 1.39%

BlackRock Fund Advisors 1.21%

Amazing. opening, but Carl Icahn is not even one of the ten coolest shareholders in Apple! Who are these mysterious real owners?

In the first place Vanguard Group - for the uninitiated reader, and for many economists the name is unfamiliar, although in any reference book you can find information that the company controls assets as much as $ 2 trillion ($ 2,000 billion). Which is three times the cost of the same Apple! These are the modest ones. In fact, the amount of assets under their control is several times larger, but we will analyze this later.

Before moving on to a further discussion of shareholder and ownership structure, a small lyrical digression should be made.

The ideals of democracy (C) and the media picture that serves as a screen for the true owners do not fit well with the fact that all the world's largest companies are owned by the same bunch of people. How to hide this apparent contradiction? Everything is very simple - you need to create the appearance that there are supposedly many owners (shareholders) and they are all "different".

Indeed, can the "masters of the world" have a measly 5-6% stake? Any liberal will laugh in your face if you tell him that. The fact that this "measly six percent" is worth forty to fifty billion dollars does not bother anyone - with such a modest package of guaranteed appointments to their CEO, a problem already arises. Full control of a company with a turnover of hundreds of billions of dollars requires twenty percent - no more, since it is impossible for competitors to collect a bag of more than 20% (it will cost under a hundred yards of $).

And suddenly, some Chinese will buy as much as seven percent of the shares and they will be able to fuel everything in the largest American company?

"This will not happen!" - the real masters of the world decided a long time ago and insured themselves.

To understand how they exercised total control and observed the appearance of the absence of one owner, we return to our list of shareholders. In second place is the company:

State Street Corporation - owns 4.11%

And who are they, the average reader will ask? And again Google (yahoo) to help us:

http://finance.yahoo.com/q/mh?s\u003dSTT+Major+Holders

And who are his largest shareholders?

1.Massachusetts Financial Services Co (Canadian insurance Company - who owns confused)

2.Price (T.Rowe) Associates Inc - 7%

3.Vanguard Group (where can we go without it!) - 6%

4. BlackRock (his turn will come soon!) - 5%

We look even deeper into who is the shareholder of Price (T.Rowe) Associates Inc

and we see all the same acquaintances: Vanguard and BlackRock (remember this name, it is often met, walking hand in hand with our main character)

http://finance.yahoo.com/q/mh?s\u003dTRow+Major+Holders

That is, in exactly the same manner, the monster Vanguard controls the second major shareholder of Apple! A simple trick and ten percent of the apple is already in your pocket. But that's not all!

In the top ten, there are two offices with a similar name BlackRock & BlaBla, and for the third time the name BlackRock is mentioned in State Street shareholders. (by the way, Vanguard has dozens of such subsidiaries - so it's not a fact that we can count all their holdings even approximately - even the largest ones)

Naturally, among BlackRock owners, we find all the same faces:

We add another four percent and we already get 14% of all Apple shares held by one office - Vanguard! Again, this is not all.

What else is there among the dummy owners of Yabluk?

FMR LLC (Fidelity Management and Research), Fidelity Investments similarly, we will find exactly identical names among shareholders: Blackrock, Vanguard, State Street and so on.

That is, Fidelity is again controlled by the Vanguard Group!

Total: "modest" 17% are in the box

A wonderful scheme of mutual ownership and cross corporatization. And if one of the shareholders does not seem to be directly related to Vanguard, then its shareholders are precisely under their control, and even in the third iteration (level) it will be the same.

That is, Vanguard:

1. Officially - the main shareholder of Apple. For comparison, the clown who publicly portrays the largest shareholder of Apple - Karl Icahn has only 1% of the shares, which is five times less than this one package.

2. Vanguard also has the largest shareholdings in almost all other companies that own large stakes in Apple. But even that is not enough!

3. Vanguard, not only owns the largest shares, but also controls the shareholders of the companies from point 2. !!!

And in conclusion, a quote from Tatyana Volkova's blog on the topic:

About octopus, pyramid - and in general a continuation about Vanguard

This is the picture that has emerged today during the investigation. The world's largest companies are Bank of America, JP Morgan, Citigroup, Wells Fargo, Goldman Sachs and Morgan Stanley.

Let's see who their largest shareholders are. Bank of America: State Street Corporation, Vanguard Group, BlackRock, FMR (Fidelity), Paulson, JP Morgan, T. Rowe, Capital World Investors, AXA, Bank of NY, Mellon.

JP Morgan: State Street Corp., Vanguard Group, FMR, BlackRock, T. Rowe, AXA, Capital World Investor, Capital Research Global Investor, Northern Trust Corp. and Bank of Mellon.

Citigroup: State Street Corporation, Vanguard Group, BlackRock, Paulson, FMR, Capital World Investor, JP Morgan, Northern Trust Corporation, and Fairhome Capital Mgmt and Bank of NY Mellon.

Wells Fargo: Berkshire Hathaway, FMR, State Street, Vanguard Group, Capital World Investors, BlackRock, Wellington Mgmt, AXA, T. Rowe and Davis Selected Advisers.

Then check it out for yourself. The largest financial companies are fully controlled by ten institutional and / or stock shareholders, of which a core of four companiespresent in all cases and in all decisions: Vanguard, Fidelity, BlackRock and State Street. They all "belong to each other", but if you carefully tweak the balance of the block of shares, it turns out that in reality Vanguard controls all of its partners or "competitors", ie Fidelity, BlackRock and State Street.

Now let's take a look at the "tip of the iceberg". That is, several companies selected as the largest in various industries controlled by this "Big Four", and upon closer examination, simply by Vanguard: Alcoa Inc. Altria Group Inc., American International Group Inc., AT&T Inc., Boeing Co., Caterpillar Inc., Coca-Cola Co., DuPont & Co., Exxon Mobil Corp., General Electric Co., General Motors Corporation, Hewlett- Packard Co., Home Depot Inc., Honeywell International Inc., Intel Corp., International Business Machines Corp., Johnson & Johnson, JP Morgan Chase & Co., McDonald's Corp., Merck & Co. Inc., Microsoft Corp. ., 3M Co., Pfizer Inc., Procter & Gamble Co., United Technologies Corp., Verizon Communications Inc., Wal-Mart Stores Inc. Time Warner, Walt Disney, Viacom, Rupert Murdoch's News Corporation, CBS Corporation, NBC Universal ...published

Is it really difficult to look at open and quite official data from the register of shareholders? Nothing is easier, and we can easily do it ourselves:
Vanguard Group, Inc. (The) 5.68%
State Street Corporation 4.11%
FMR, LLC 3.07%
BlackRock Institutional Trust Company, N.A. 2.72%
Bank of New York Mellon Corporation 1.42%
Northern Trust Corporation 1.39%
BlackRock Fund Advisors 1.21%

Amazing. opening, but Carl Icahn is not even one of the ten coolest shareholders in Apple! Who are these mysterious real owners?

Before moving on to a further discussion of shareholder and ownership structure, a small lyrical digression should be made.

Indeed, can the "masters of the world" have a measly 5-6% of shares? Any liberal will laugh in your face if you tell him that. The fact that this “pitiful six percent” is worth forty to fifty billion dollars does not bother anyone - with such a modest package of guaranteed appointments to their CEO, a problem already arises. Full control of a company with a turnover of hundreds of billions of dollars requires twenty percent - no more, since it is impossible for competitors to collect a bag of more than 20% (it will cost under a hundred yards of $).

And suddenly, some Chinese will buy as much as seven percent of the shares and they will be able to fuel everything in the largest American company?

"This will not happen!" - the real masters of the world decided a long time ago and insured themselves.

To understand how they exercised total control and observed the appearance of the absence of one owner, we return to our list of shareholders. In second place is the company:

State Street Corporation - owns 4.11%

And who are they, the average reader will ask? And again Google (yahoo) to help us:

http://finance.yahoo.com/q/mh?s\u003dSTT+Major+Holders

And who are his largest shareholders?

1.Massachusetts Financial Services Co (Canadian insurance company - who owns confused)
2.Price (T.Rowe) Associates Inc - 7%
3.Vanguard Group (where can we go without it!) - 6%
4. BlackRock (his turn will come soon!) - 5%

We look even deeper into who is the shareholder of Price (T.Rowe) Associates Inc

and we see all the same acquaintances: Vanguard and BlackRock (remember this name, it is often met, walking hand in hand with our main character)

http://finance.yahoo.com/q/mh?s\u003dTRow+Major+Holders

That is, in exactly the same manner, the monster Vanguard controls the second major shareholder of Apple! A simple trick and ten percent of the apple is already in your pocket. But that's not all!

Naturally, among the owners of BlackRock we find all the same faces: http://finance.yahoo.com/q/mh?s\u003dBLK

We add another four percent and we already get 14% of all Apple shares held by one office - Vanguard! Again, this is not all.

What else is there among the dummy owners of Yabluk?

FMR LLC (Fidelity Management and Research), Fidelity Investments similarly, we will find exactly identical names among shareholders: Blackrock, Vanguard, State Street and so on.

That is, Fidelity is again controlled by the Vanguard Group!

Total: "modest" 17% in the piggy bank.