What does the logo of the iPhone mean. Why does the Apple logo show a bitten apple? Jobs' idol is coolly featured in The Imitation Game

Everyone knows the Apple logo in the form of an apple. The choice of apple is obvious - "Apple" in English means "apple". But few people know why this apple is bitten. Who bit him? For what purpose? Does this make any sense?

First of all, let's figure out why “Apple” is used for the company name, and accordingly for the logo. As writes, this was played in the very first Apple logo, which was created in 1976. Then one of the co-founders of the company - his name was Ronald Wayne made a drawing, which became the first logo.

The first Apple logo

Wayne's logo has nothing to do with the current one. It was a miniature depicting Isaac Newton, an English scientist, on whose head an apple fell as he settled down to rest in the garden, after which an inspiration came to him. This idea was the basis for the choice of the name and logo of the company.

Although the logo was cognitive, it had little in common with the requirements that are usually imposed on logos. It was unrecognizable, poorly suited for print work, for application to the company's products. Therefore, Wayne's logo lasted for about a year, after which Steve Jobs turned to graphic designer Rob Janov with a request to create a modern, recognizable logo.

Second Apple logo

As Yanov later said, the idea of \u200b\u200bthe logo appeared unexpectedly. Rob bought apples, put them in a bowl and began to draw, discarding unnecessary details. The result is an apple that looks like a tomato or cherry berry. There was just one more stroke left to make the apple unambiguously recognized as an apple.

This is how the "bite" appeared. The idea came after the byte / bite pun: on the one hand, a technology company that works with information (bytes), on the other, an apple that can be bitten, whereas a tomato can only be cut.

However, the second logo was different from the current one: it was made in multi-color. This gave rise to many versions, the most common of which is that Apple supports sexual minorities.

But it is not so. Apple does support the LGBT community, but the color logo was created a year before the rainbow was introduced as a symbol for sexual minorities. At the time of the birth of the logo for Apple, this sign was not recognizable, so it has nothing to do with LGBT people.

Then why was the apple multicolored?

The idea was very simple. At that time, color monitors had just entered the market, and the color Apple logo was intended to reflect the fact that the company produces computers with color monitors. The display of a Mac computer at that time could display six different colors, which were indicated on the logo. All primary colors were randomly placed, but green on top was Jobs' wish so that a leaf could be added to the apple on top, which is always green. As such, the logo existed for 22 years.

Apple's third logo

The third logo is colorless. And designer Jonathan Ive came up with this idea.

It happened in 1998. At the time, Apple was experiencing tremendous financial difficulties. But Steve Jobs figured out how to save the day. He relied on elegance and simplicity. Such was the order for a new logo: to make elegance and simplicity recognizable.

- Why are your apples all bitten?
- So it's American, Apple variety!
All people know that for a long time the Apple logo is a bitten apple, but few people understand why such an emblem was chosen. Let's try to take a short excursion into the history of the company's logo creation.

The first Apple logo was Isaac Newton sitting under a tree. However, the emblem also depicted an apple hanging from a tree in a halo. Not surprisingly, the company's employees almost immediately decided to change the Apple logo. The company representatives decided to contact advertising agency Regis McKenna, which was famous at the time. Famous designer Rob Yanov began to develop the new Apple symbol, who was able to seriously approach his own work.

The active collaboration between Rob Yanov, who was already 57 years old, and the young Jobs began immediately after their meeting. The designer was surprised when a young man walked in with a homemade box. But at the same moment he realized that the company logo needed to be radically revised in order to win the attention of people and improve the image of the company. Of course, the work had to be difficult, because many were ready for the bankruptcy of Apple Computers, because a negative image of the company had already been formed, drawing attention to the unfortunate logo. Moreover, further market entry was impossible given the current situation. After a lengthy conversation with the designer, it was decided that the logo must have an apple, but it was not clear in what perspective the fruit should be presented. But, as you know, the simplest solution may be the best solution. As a result, the designer and Jobs realized that the perfect logo is a monochrome apple, which will be bitten on the right side. Jobs liked the image of the bitten apple very much, but he decided that the logo must be in color. Boss advertising company worked hard to convince Jobs, because in the case of choosing a color image, he would have to allocate a significant amount of money for the printing house.


However, the founder apple was convinced that he was right, because he believed that only a color logo could ennoble the company and help to form a good image, despite a bad start. As a result, the emblem became colored, and in this version it existed until 1988. After that, the image of the apple still began to be made in white and black.

Now we propose to find out why the apple still became bitten. Many people believe that Steve Jobs decided to choose this trademark because he associated the apple with the fruit of the tree of knowledge or with the apple that fell on Isaac Newton's head. In addition, it is believed that apple founder could decide to play with a couple of consonant words, namely: bite (bite), as well as byte (byte). One version of why a similar logo was developed says that the designer cut out a small piece, since the first sketches looked like a tomato. However, the most widespread version in the scientific community says that the Apple trademark is a bitten Turing apple. As you know, Alan Turing's work on the creation of the first computers, as well as the development of programming methods, were very important, because they became the basis for numerous studies in the field artificial intelligence... During World War II, Alan worked at Bletchley Park, which was a large and well-known cryptographic center. At the time, he was the head of one of the five teams that was responsible for decrypting various messages that were encoded by the Enigma apparatus. In 1947, Turing managed to create a computer that became one of the very first and best. It would seem that his career began very well, and Alan would be doing well, but suddenly there was a loud scandal. In 1952, Turing's apartment was stolen. During the investigation, police officers were able to find out that the apartment was robbed by a friend of Alan's lover.


It is important to note that Turing never tried to hide the fact that he had a non-traditional sexual orientation, but at the same time he did not advertise this, because the British were very bad about such deviations.

On March 31, 1953, a trial was held, during which Turing was offered either to agree to a prison sentence of 2 years, or to suppress his own libido with the help of special estrogen injections. That is, to agree to chemical castration. The scientist realized that it was necessary to choose the latter. However, on June 8, 1954, Alan Matheson Turing committed suicide, namely, he bit an apple, which contained potassium cyanide. At that moment, when Alan was found dead, a bitten apple lay next to him.

So it was or otherwise, with the death of Jobs there were no witnesses. But the bitten apple is firmly entrenched as the logo of one of the most famous companies manufacturing computer (and not only) equipment. The logo has been played up more than once in films, photo-toads, anecdotes ... but it fulfilled its main function - it is firmly remembered. And, sometimes biting an apple, we automatically notice - "oh, apple!"

Everyone knows the Apple logo in the form of an apple. The choice of apple is obvious - "Apple" in English means "apple". But few people know why this apple is bitten. Who bit him? For what purpose? Does this make any sense?

First of all, let's figure out why “Apple” is used for the company name, and accordingly for the logo. As writes, this was played in the very first Apple logo, which was created in 1976. Then one of the co-founders of the company - his name was Ronald Wayne made a drawing, which became the first logo.

The first Apple logo

Wayne's logo has nothing to do with the current one. It was a miniature depicting Isaac Newton, an English scientist, on whose head an apple fell as he settled down to rest in the garden, after which an inspiration came to him. This idea was the basis for the choice of the name and logo of the company.

Although the logo was cognitive, it had little in common with the requirements that are usually imposed on logos. He was unrecognizable, poorly suited for printing, for application to the company's products. Therefore, Wayne's logo lasted for about a year, after which Steve Jobs turned to graphic designer Rob Yanov for help with a request to create a modern, recognizable logo.

Second Apple logo

As Yanov later said, the idea of \u200b\u200bthe logo appeared unexpectedly. Rob bought apples, put them in a bowl and began to draw, discarding unnecessary details. The result is an apple that looks like a tomato or cherry berry. There was just one more stroke left to make the apple unambiguously recognized as an apple.

This is how the "bite" appeared. The idea came after the byte / bite pun: on the one hand, a technology company that works with information (bytes), on the other, an apple that can be bitten, whereas a tomato can only be cut.

However, the second logo was different from the current one: it was made in multi-color. This gave rise to many versions, the most common of which is that Apple supports sexual minorities.

But it is not so. Apple does support the LGBT community, but the color logo was created a year before the rainbow was introduced as a symbol for sexual minorities. At the time of the birth of the logo for Apple, this sign was not recognizable, so it has nothing to do with LGBT people.

Then why was the apple multicolored?

The idea was very simple. At that time, color monitors had just entered the market, and the color Apple logo was intended to reflect the fact that the company produces computers with color monitors. The display of a Mac computer at that time could display six different colors, which were indicated on the logo. All primary colors were randomly placed, but green on top was Jobs' wish so that a leaf could be added to the apple on top, which is always green. As such, the logo existed for 22 years.

Apple's third logo

The third logo is colorless. And designer Jonathan Ive came up with this idea.

It happened in 1998. At the time, Apple was experiencing tremendous financial difficulties. But Steve Jobs figured out how to save the day. He relied on elegance and simplicity. Such was the order for a new logo: to make elegance and simplicity recognizable.

The Apple logo, in the form of the well-known bitten apple, has a rather fascinating history. But no one knew about him some three decades ago. Now let's talk about this story.


In 1976, two young Teski guys decided to register their company under the name "Apple Computers". And the names of these young people are Steve Wozniak and Steve Jobs, then the guys themselves could not imagine that after going through all the tests, they could become the owners of the most popular company on the planet. In those early days, they just sat in their garage and did what they loved. Their first brainchild was a computer based on the Mos Technology 6502 processor. It was then that the first beginnings of the logo appeared.

True, at that time, the logo was an unattractive drawing of the physicist and mathematician Newton, who sits under a tree and an apple dangles above it. Steve Jobs almost immediately realized that with such a logo "you can't cook porridge", and ordered its design from Regis McKenna. One of the studio's designers, Rob Yanov, responded to Jobs's request and created the well-known apple.

Although it is said that viruses do not exist for Mac OS and iOS due to closed source code, viruses still sneak onto Apple laptops. And if suddenly you need to remove the banner from your desktop, we recommend that you turn to professionals, and not engage in amateur performances.


The designer's idea was not to simply depict an apple, but to give the logo deep meaning... But no matter how hard he tried, he didn’t succeed, and then, already completely desperate, the designer sat down in a chair and bit off an apple. And then he came up with the idea of \u200b\u200bcreating a logo in the form of a bitten off apple in black and white. But Steve Jobs insisted on a color image. As a result, Apple has become a company with an ingenious logo. The apple remained in color until 1988, after which it became black and white.

The first Apple logo was created by Ron Wayne. This name says little not only to ordinary people, but even to geeks. Meanwhile, Ronald is Apple's third co-founder and also the biggest loser of the 20th century. He sold his 10 percent stake in the company for $ 800 just 11 days after registration. Do not take this rash step, Ronald would now be one of the richest people in the world with a fortune of $ 30 billion. Analysts say Apple's value will triple in three years, which means Wayne may have lost about $ 100 billion simply by not believing in Apple.

The logo created by Ronald Wayne has nothing to do with the current one. It was a miniature piece of art. In the center was depicted the outstanding English scientist Isaac Newton, on whom an apple was about to fall (inspiration!). In the future, "Newton's theme" will continue when Apple releases its PDA.

If you enlarge the logo, you will notice that along the border is the text: Newton ... A Mind Forever Voyaging Through Strange Seas of Thought ... Alone (Newton ... The mind that alone floats through the strange seas of thoughts). This is a line from William Wordsworth's autobiographical poem Prelude, which looks like this in its entirety:

And from my pillow, looking forth by light
Of moon or favoring stars, I could behold
The antechapel where the statue stood
Of Newton with his prism and silent face,
The marble index of a mind for ever
Voyaging through strange seas of Thought, alone.

In translation it looks like this:

From my pillow, illuminated by light
Moon and good stars, I could see
On the pedestal is a statue of Newton.
He holds a prism. Quiet face
Like the dial of the mind that alone
Floats through the strange seas of Thoughts.

The logo turned out to be interesting (all these references to Newton, who was really alone, a touch of mystery, etc.), but not very suitable for realities modern business... Therefore, Wayne's work was used for about a year. Then Steve Jobs turned to graphic designer Rob Janoff for help. The goal was to create a simple, modern-looking, well-recognized logo.

Rob completed this task in about a week. In an interview with the Revert to Saved blog, Yanov spoke about how the logo was created. Rob bought apples, put them in a bowl and began to draw, consistently removing unnecessary details. The famous "bite" was made on purpose: it was necessary to draw the logo so that it would be strongly associated with apples, and not other fruits / vegetables / berries. The similarity of pronunciation byte / bite (byte / bite off) also played into the hands.

Rob Yanov made the logo colored, which gave good ground for speculation and myths. The most common, actively supported by Win-users and Linux users, boils down to the fact that the Apple symbol reflects support for sexual minorities. This is not entirely true. Apple truly supports the LGBT community as evidenced by recent video however, the colored logo was created a year before gay men began using the rainbow as a symbol.

The second myth is even more interesting. They say that the rainbow-colored apple is a kind of sign of respect for Alan Turing. Turing is an outstanding English mathematician and cryptographer who made a contribution to the fight against fascism. During World War II, he broke the Kriegsmarine and Enigma ciphers, and after that, he had a huge impact on computer science (Turing test, works on the theory of artificial intelligence). Turing's merits did not save him from prosecution for homosexuality. Alan faced two years in prison if he did not agree to hormone therapy (which, among other things, led to breast growth and chemical castration). In addition, Turing was deprived of the most valuable thing: the opportunity to do what he loved - cryptography. As a result, Alan became a recluse, and then committed suicide altogether. Moreover, the form of suicide was very unusual: Turing bit off an apple, which he had previously pumped with cyanide.

Rob Yanov refutes both myths. According to him, one should not look for a secret meaning. Apple's colored logo was intended to reflect the fact that the company produces computers with color monitors. Poppy display at that time could display six colors. These colors were also indicated on the logo. There is also no pattern in the arrangement of colors. Yanov randomly placed the colors, only green was placed first on purpose.

As such, the logo existed for 22 years. In 1998, Steve Jobs, who had previously been kicked out of Apple, returned to the company. Apple was experiencing huge financial difficulties... Competitors sarcastically advised to close the shop and distribute money to shareholders. Drastic measures were needed. And you know what got Apple out of the crisis? Industrial designer Jonathan Ive has come up with a new case for the iMac G3.

Lollipop-looking computers literally saved Apple. Moreover, they became cult - their images flashed in films, TV series, glossy magazines. It is clear that a colorful logo on a colored poppy would look silly. Apple has moved away from using a colored logo. So since 1998 we have seen a laconic monochrome logo. The company has matured. And together with her and we.

Rob Yanov created an outstanding logo. This is not a banal insignia, but a real Symbol. But the merits of Yanov were not particularly noted by Apple. At the beginning of this post, I mentioned the Nike logo. It was created by Carolyn Davidson, a student and freelancer from Oregon. Nike, a young company at the time, paid $ 35 for the job. But ten years later the founder of the company Phillip Knight gave her an expensive ring with a diamond "flourish" - corporate identity, as well as an envelope with the company's shares. Knight appreciated the work of the designer, making her a co-owner of Nike (albeit with a small package).

 

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