Where is the best place to place an advertising agency. What is the most effective advertisement: statistics and examples. Free seminars for clients

One of my favorite topics to think about with business owners is free online advertising.

But here I will cite the latest from the Internet. It was built on deliberate or accidental oversight.

In short: a hot dog company made an ad with the following slogan: “This is the best thing in my mouth for 100 rubles.” To which they received a statement to the FAS. The news spread all over the internet.

Search results

2. Aggregators

There are sites on the Internet that combine the offers of different companies or people. Among the most popular (for goods) and Tiu (for services).

But each sphere has its own thematic platforms that unite purely companies and people in one profile (for example, beauty specialists).

On aggregators, you can either pay or free advertise for your business. The principle is usual, you place your ad and it is in the list of all offers.

And if you want to get the privileges of display and selection, then you have to pay extra.

3. Guest posting

No one will just post your ad. It is obvious. But if you make useful material (article, video, infographics), then that's a different story.

Everyone needs content and we are no exception. Therefore, create expert material and invite others to post it with a link to the author.

The method is not fast, but this way you get the easiest sales, since people see that you are an expert and buy better.

Moreover, this way you can easily become a regular author on popular resources.

And I'll tell you, this is not a bad option to start with, since you only have articles on you, when everything else is on them (advertising, website, staff, servers, etc.)

4. Partners

If your business has at least some flow of customers (to the site or to the trade zone), you can negotiate a mutual PR with another company, which has a target audience like you.

The principle is painfully simple, but extremely effective. The company recommends you, and you recommend them. Thus, everyone is in the black and receives free traffic.

Moreover, you can do it in different ways. The easiest option is to place promotional materials each other.

Or you can use more complex mechanics, for example, your partner will issue a coupon to the client for s__ rubles in your company during the sale.

5. Bulletin boards

This is an alternative to aggregators, but from the side of free message boards. For example, you can easily post on Avito for free.

In addition to Avito, there are other boards (Yula, IRR), but there are not many of them. Although you don't need much, because these are the ones that collect the main Internet traffic.

But I want to draw your attention to the fact that if earlier it was easy to place dozens and hundreds of ads and receive completely free traffic, now the shop has been closed.

Announcement on Avito

6. Forums

At one time I thought that all free forums were dead. But to my great surprise, they live and develop.

Not as fast or as global as it was in the 2000s, but there are customers out there who are willing to buy. All you need is to know how to advertise on them correctly.

All forums are a priori free (not counting advertising positions). Therefore, there are tough moderators who remove any hints of advertising so that their brainchild does not turn into a dump of proposals.

To still break through there, you first need to become “your own” (just communicate for a while).

The ideal strategy for you to get the maximum number of customers and your link is not removed, this.

That is, you are not offering to buy for everyone, but only in those cases when it fits the context of the conversation.

And of course, you can create topics for conversation yourself and then unobtrusively, from another account, drop a link to your site to yourself. A common trick in.

Advertising on forums

7. Massfollowing, massliking and mass ...

For volume, I could divide this step into “Vkontakte Advertising”, “Instagram Advertising” and other methods. But this is not logical, because they all have practically the same motor skills of action.

I hope you know this without me. Also, we are not talking about buying posts in groups, because this also requires money or useful material (method 3).

Hmm .. it won't work empty-handed ...

Adding friends, liking, writing private messages and just chatting on the open spaces of social. networks.

All this leads clients according to the principle: you are active, a person goes to your page and sees an offer.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

It will not work to perform these actions on an industrial scale. The only social network that still allows you to do 1000 actions per day from one account (and for this they do not block), Instagram. In the same VK you cannot get such coverage for free.

In this article, we are talking about 0 rubles, but if you get tired of doing everything manually, use Tooligram for Instagram. And as a guide to use, our articles

What is the most effective ad? How necessary is it in small and big business? These and other questions arise for everyone who starts doing business and is faced with the fact that in order to increase sales and promote their own product, they need to talk about their business.

Types of advertising

Today you can submit information about your activities in completely different ways. Before you start promoting an enterprise, you need to familiarize yourself with the types of existing advertising and choose the most suitable one for yourself. This is required in order to understand what is the most effective advertisement for a construction company, for example.

Most of the news messages we see are commercial advertisements aimed at attracting customers, also social and political.

outdoor - presented in the form of billboards, posters on public transport, signboards, signs, etc.;
through the media - television, radio, newspapers and magazines;
internet banner, social networks, contextual advertising, hyperlinks.

The role of advertising in business

Advertising is not just a luxury. This tool is necessary for every entrepreneur to disseminate information about himself target audience and promoting your name in the rating of enterprises. This will help present you as a reliable, solvent and responsible company.

When using competent marketing, you can easily answer which advertising is the most effective for your business, and in addition create a positive image, emphasize dignity and form a loyalty to the company.

It should not be assumed that small businesses do not need advertising, that only word of mouth works here. This is not true. Advertising in any case helps to tell potential buyers about the company, to promote the product of this company to the market.

It is important to choose the type that will not affect the budget too much, but at the same time will help to promote and increase awareness.

Small business: how to advertise it

A small business, like a large one, requires advertising, which should not be abandoned, even if there is no extra money. You should know: the decisive period in the development of any activity is the first 2 years, when initial acquaintance, habituation and recognition occurs. During this period, the promotion should be as intense and intense as possible.

Before deciding on a way to promote an enterprise, it is worthwhile to study the information as much as possible on the question: which advertising is the most effective? Statistics is a convincing thing and, with the help of specific data, will help to determine this choice.

It is important to focus on specific offers and stop using formulaic words such as “cheap”, “fast”, “with a guarantee”, “profitable”, etc. If once such methods worked well for potential buyers, now it is does not attract, but even repels. People need specific numbers, an understanding of what they will pay for.

Methods to increase sales

There are several methods and types of advertising, each of which is aimed at increasing sales and making a profit, but these are not spontaneous actions, but a well-thought-out strategy. Which advertising is the most effective for small businesses can be understood after a while, but the fact that any type obeys a certain structure is a fact:

problem - if you sell a product or service that can help in solving, then when advertising you can use interrogative sentences: "Tired of waiting for prices to fall?", "Are you tired of paying too much?" etc.;
solving the problem - after the question has been asked, you give an answer in advance that your company is able to solve it and on favorable terms;
the offer is unique - many firms can help, but you must be different and offer something that will attract the target audience even more;
restrictions - people may be interested in your product and service, but at the same time they will think about buying later in order to think about everything thoroughly. It is worth introducing a time or availability limitation so that they go faster for a purchase;
call - after there is an interest and desire to purchase, the buyer should immediately see where to call, how to order, how to pay.

How to attract a consumer?

What is the most effective ad? Statistics confirm that not every company can afford to talk about itself on television or radio, since it does not have large in cash... Of course, before placing an advertisement on one or more sources, the owner studies the data showing the most effective ways. But it is worth remembering that for each area of \u200b\u200bbusiness, its own type of promotion and its own indicators are effective.

According to statistical data on the example of plastic windows in the city of Ufa, the cost of one attracted client is very different in different ways. The advertisements were broadcast on radio, newspapers and magazines, outdoor advertisements, referral services and the Internet. The cheapest was promotion on the Internet, where 42 rubles were spent, and the most expensive was on the radio - more than 15 thousand rubles. This suggests that on the Internet, you can set up specific advertising for your client, control the budget and determine the cost of a contact.

Budget Advertising in Small Business

Telemarketing - Calls to potential customers can attract buyers, but they can also repel them. Advertising in this way should be competently composed: the text should be short, but succinct and understandable. However, this method is ineffective and can repel people.
Sending messages to email addresses and social networks - this type takes time, but does not need money. Also ineffective, but some percentage of buyers can attract.
Leaflets. Certain investments given view advertising, of course, requires: it is necessary to print the material in a printing house, preferably in color, which will attract more people. This is a recognized marketing tool, but only if it is competently composed - good text, bright picture, quality paper. It should be distributed on streets where there is a lot of traffic.

How to evaluate the effectiveness?

What is the most effective advertising method, how to evaluate it? After this tool is launched, the owner will want to know how the advertising affected sales, whether it is worth using it in the future or is it better to change something.

There are two dimensions of the effectiveness of advertising: communicative (that is, how well and accurately the message conveys information to the target audience) and financial. It is worth knowing that this indicator partly depends on the owner who determines the budget, strategy, parameters, and partly does not, because there are uncontrollable factors: audience characteristics, advertising time, legal requirements.

But the assessment of effectiveness depends on specific situation on the market: how many similar firms are there, what methods have been chosen and why? For small businesses, it is recommended to build promotions using direct click methods, that is, the result should be commensurate: if you launch an advertisement for ten rubles, you get thirty, which means it works. Launched for five rubles - got three, the method does not work and the company goes into the red.

A complex approach

It is impossible to give the same assessment of the effectiveness of advertising for each business area and use the statistics of the results of one company to analyze another. This method will only waste the budget, but there will be no sense.

Services - great businesssince most often investments are not required, just skills and knowledge are enough. But what if there are very few clients (for example, you have just started and word of mouth has not yet worked to its fullest)? Where to find them, where to advertise your services, where to post an advertisement about services? The fastest way to advertise your services is to place an ad on the Internet.

Below I will consider several places where you can successfully place ads about your services, tell you how to find such places and what is the best way to attract customers for free.

1. Freelance or Where to Offer Services Last.

If you intend to build a business, and not do a part-time job, then I would avoid any freelance sites to find clients. Nowadays, for almost any sphere, there are such sites where performers can receive work orders or offer their services. The disadvantage of such services is that there will be a lot of people who want to do the work and, accordingly, the payment is very low (or you need to have a very good portfolio and rating).

Such sites are more suitable for honing skills, training and part-time work in their free time (or during work).

Examples of such services:

https://master.yandex.ru/ - Yandex.Master, absolutely new service... Service of tasks in the field of personal services (cleaning, repairs, courier assistance)

https://youdo.com/ - Popular order service. You can order or offer any services: cleaning, cargo transportation, shopping, delivery, hairdresser, lawyer, - in general, all possible services.

http://freelance.ru/ - probably the most famous service for working and searching for performers in the IT field: programmers, designers, etc.

http://work-zilla.com/ - any tasks and assignments for remote work. Anyone can earn here, because the level of tasks is very different: from “collect information” to “make a website”. If, on the contrary, you are looking for a performer, then at the moment, when registering at Workzilla from my blog, you are credited with 100 bonus rubles to pay for tasks.

These services are popular, easy to sign up for and the first place people go to earn money. The disadvantage that I have already voiced: low pay and high competition. In addition, usually from performers from such services, high quality work is not expected, so it is difficult to get good orders there.

Well, and probably the main disadvantage - on such services you can only be presented as individual... If you have a company, you have to be cunning. It should be understood that clients come to such services to save money on the performer, and who needs company and quality will look elsewhere.

2. Notice boards

This is probably the most obvious and understandable way. Just one piece of advice - don't waste time on unpopular boards. To help you:

I wrote an instruction. Use in conjunction with the list of boards, which can be requested by email using the form below.

For my work, I have selected the best message boards. They can be emailed along with a series of quick whiteboards instructions.

3. Catalogs of companies and services

Product and service catalogs - the best way for posting service announcements. On each such site, you get your personal page with a description of the company and offers, and sometimes a mini-site.

There is no less competition here, but most companies treat catalogs and message boards carelessly: they try to register anywhere, quickly post their ads and forget about them. Although, if you choose directories wisely, look at traffic, study competitors' ads, and design your page beautifully, then the chances of getting a client increase significantly (3 secrets of working with directories below).

Really popular catalogs of companies, websites of goods and services:

and many others

Thematic catalogs for your business

Also, each business area has its own thematically catalogs, portals and ratings, where you must definitely add (provided that they are popular on the Internet, i.e. visited by your potential customers)

And looking for them is very simple. Look for directories like you are a customer, for example: "Firms in [your area]", "Directory of companies [your area]"... And register, register everywhere. You need to be where your customers are, especially if it's free.

3 secrets of working with directories:

Feature 1. Almost all advertisers, when adding a company to the directory, simply indicate the name of the company. Although people look for companies not by name (how do they know what you might be called), people are looking for certain services or goods. For example "website promotion". Therefore, in the field the name of the company it is better to write "Internet agency" Aiva "- website promotion". And you will be ranked above your competitors. And the rest of the services can already be listed in the description.
Feature 2... Sometimes it is enough to fill in absolutely all fields in the company card in order to be displayed above competitors. As I said, most firms indicate the very minimum when registering, in a hurry and go to the next site. Pay attention to the cards of the companies that are displayed above, what do they have, while others do not?
Feature 3. It is better to be in 10 popular visited directories of companies with a completely and beautifully filled page (logo, photos, history, USP, successes, etc.) than in 100 unknowns with a template gray ad.

4. Your site

Your website is ideal, no matter what you do. It is now possible to make a website very cheaply (for example, for only 15-20 thousand we make turnkey optimized websites that quickly get into search results), and then constantly developing it, attract more and more customers.

The upside of being in the service industry is your expertise that can be shared on the site, thereby showing (and promoting) your experience. Before contacting someone, people try to solve the issue on their own and find preliminary information that will help them. All of them are potential visitors to your site and potential customers (you don't have to go far for examples, you are reading my blog now).

There are no competitors on your site and there is a place to write any information. The site is your sales manager and consultant.

Today, even the most skeptical marketers have retreated. The Internet is an effective advertising platform, and neither radio nor the print press can compete with it. Only television, somehow keeping the title of the best marketing tool, can still compete in terms of effectiveness with the World Wide Web. But this will change soon. Advertising on the Internet is reaching incredible proportions. The only thing left is to figure out where to advertise on the Internet?

Now every large company uses the Internet to promote their products. What is really there. Even small firms advertise their products and services through the World Wide Web. And a similar trend is observed not only in the territory Russian Federation... Advertising on the Internet is actively exploited all over the world.

Social media advertising is one of the most effective ways promotion. Why? The main reason is the huge audience. Today, finding a person who does not have a page on a social network is not an easy task. The larger the audience of the social network, the more people will see the advertisement and, accordingly, the more potential customers.

Another reason for the activity of advertisers on social networks is the fantastic opportunities for choosing the target audience, filtering who to show ads (targeting). For example, on Facebook, you can select all married women 25-30 years old with higher educationhaving children and living in the circus area of \u200b\u200bthe city of Novosibirsk. This is space!

Below you can find a list of the most popular social networks where you can advertise.

In contact with

One of the most popular social networks on the Russian Internet, which has an inexhaustible marketing potential and a huge audience (over 80 million users). Allows you to conduct a targeted (targeting a specific audience) advertising campaign based on place of residence, age, interests, etc. This social network as an advertising platform is suitable not only large companies, but also to small firms, business start-ups, freelancers, etc.

Classmates

The social network is also popular (there are about 30 million unique users online per month), but in order for the advertising campaign to be successful, it should be borne in mind that the main audience of Odnoklassniki is people aged 35 and over. Accordingly, advertising should be aimed at the interests of this target audience. Otherwise, the advertising campaign will not be as effective.

Facebook

The largest social network in the world with an audience of 1.7 billion users, making it the most effective advertising tool. Nevertheless, it should be borne in mind that Facebook is used not only by residents of Russia and the CIS, but also by residents of other countries. Therefore, it makes sense to purchase advertising on this social network only for those entrepreneurs whose business is focused on an audience of foreigners. If the goods or services are provided only in Russia, then it is better to order advertising on domestic resources.

Instagram

A huge youth social network with a coverage of over 100 million users. As statistics show, the majority of Instagram users are young girls between the ages of 18 and 29, which must be taken into account when buying ads on this social network. The social network is ideal for advertising various establishments (cafes, restaurants, cinemas, entertainment centers), clothing and accessories.

Twitter

The social network with an audience of 400 million users is an excellent advertising platform for small companies. Due to the specifics of Twitter (you can post only small messages), advertising is as informative as possible and at the same time does not irritate ordinary users.

A fairly large social network (about 250 million users), in which users can create collections of photographs (usually clothes and accessories) and share them with friends. The specifics of the resource and the fact that the main audience of the site is young girls suggests that Pinterest is best used to advertise outfits, jewelry, shoes, etc.

Flickr

In fact, this social network (65 million users) is a huge repository of photos and videos. Flickr is not suitable for direct and explicit product promotion due to the extremely negative attitude of local audiences towards advertising content. Nevertheless, this social network is an excellent tool for the so-called crowd (partisan) marketing, in which advertising is issued under the guise of a review, recommendation.

Blog advertising

A blog is a working tool for guerrilla marketing. Advertising can be easily disguised as a blogger's opinion. Thanks to this, subscribers will relate to the promoted product more loyally, and the chance that the user will become your client increases significantly.

LiveJournal

LiveJournal, better known in the vastness of Russia as LJ, brings together a huge number of bloggers of various sizes. This platform is not suitable for broadcasting to a huge audience. But for small companies that provide their services in provincial cities, advertising with a blogger in LiveJournal is just an ideal option.

Youtube

Advertising on a video blogger is one of better ways tell the whole post-Soviet space about your brand. YouTube has a huge number of content makers with an audience of over 1 million users. The most important thing is to choose a performer in such a way that your target audience intersects with the blogger's target audience.

Contextual advertising on Yandex and Google

Displaying ad units in Yandex and Google search results is very effective advertising, but terribly expensive. The competition is off scale here, and there are more offers than requests for which these offers can be shown. The cost of advertising in the context is rather limited not by the point of intersection of supply and demand curves, as in the bourgeois science of markets, but by the melting difference between income and expenses (revenue and cost).

Advertising on sites

Advertising on websites is an old-fashioned method that was used to promote goods 10 years ago. Despite the fact that the site as a marketing tool is quite old, it has not become less effective. The most important thing is to choose the right resource for promotion. The site theme should match the product you are promoting. For example, advertising toothbrushes on resources about cars is extremely illogical and not pragmatic. After all, the return will be greater if you promote such a product on health websites.

Construction.ru

One of the best sites for construction and renovation. As a rule, a marketing campaign on this resource is carried out through banners, for which a separate section is allocated on the page.

Avito

Using ad platforms like Avito is a great choice. The ad will definitely be seen by people who are interested in your product or service. Moreover, in order to place an ad on such a resource, you do not need to pay money.

Advertising on forums

The forum is an excellent tool for guerrilla advancement. As a rule, on forums, people look for answers to their questions, ask for advice, etc. With the right approach, you can not only advertise your product, but also create a good, positive reputation for it. Again, it is very important to decide on the audience and advertise your products only on the relevant forums.

4bb

A forum that is specifically designed for advertising. It is worth noting that advertising on this resource is completely free, which is an undoubted advantage. The forum is divided into several branches depending on the subject of the advertised product.

[Total Votes: 3 Average: 2.7 / 5]

In contact with

Classmates

Advertising that you don't have to pay for is not ineffective at all. Of course, marketing campaign budgets can be huge - both five and six figures - but only large corporations can afford these costs. And the promotion of a small personal business does not have to be expensive. You can also use free advertising options for it (on the Internet and not only). Probably in the future, advertising budgets will be reduced thanks to competent promotion methods. Our article answers the question of where to place ads for free, and so that the effect of it is maximized.

Pros and cons of free advertising

Nowadays, trade in various products and services is shifting from ordinary stores to the worldwide network, which opens up wide opportunities for satisfying the desires of consumers. As a seasoned user, you first turn to the Internet when you need to buy or sell something.

Free classifieds boards and specialized portals are very convenient and functional tools for making deals with many advantages:

Fast and cost-effective (posting and searching ads is absolutely free). To publish your information, you just need to fill out a special form.
An active influx of regular customers. The worldwide network has become a place for the purchase and sale of almost any services and goods, therefore, an interested target audience strives there, providing a huge number of views.
Comprehensibility and functionality of interfaces. Ads and advertisements that users post for free are clearly grouped by subject and section, making it easier to find them.
Indexing in all major search engines is the main tool for promoting free ads and attracting consumers' attention to them. By posting your information, you can be sure that it will not only be found by an internal search on the site, but will also be displayed in the selection search engines upon request.

The disadvantages of this method of free advertising placement can be called the rapid update of ads: every second there are new entries that shift yours down the list. You can fight this by systematically publishing your advertisements on the portal.

Where to effectively advertise on the Internet for free

Free classifieds boards

This free advertising tool is not new, but quite effective. Information posted on message boards (including advertising) is indexed by search engines and is easy to find. However, not all such web resources can boast of high traffic and data quality (some of these sites, which are 90% full of spam, are visited only by sellers who place their ads there for free, and customers are not interested in them).

How do users generally find these free message boards (other than the most popular portals)? It is unlikely that someone will memorize the URL of such sites, of which there are now a great many.

A person usually gets to the free classifieds board from a search engine for a specific request, and then, having become interested, can view the rest of the information. Such web resources are usually searched for by the name of the product or service of interest (and not using queries like "Moscow bulletin board"). Perhaps your ad (or advertisement) will not be in the first positions in the search results, but it will still be found (including potential customers).

Free advertising on forums

The administration of the forums and especially the moderators have a very negative attitude towards those who are trying to place their advertisements on the resource for free. Therefore, active registration at all sites in a row and spamming them with your ads is not the best option: your information will be deleted very quickly. It is not suitable as a free customer acquisition method.

But you can act more deliberately and competently. Find the main forums on your topic or district forums, register on them, read, leave a certain amount of meaningful comments. Having figured out who is who on the web resource and what are the rules of communication, you can proceed to the free placement of unobtrusive advertising of your services or products.
In some cases, you can, with the permission of the moderator, start your own topic and advise on some products (for example, "All about double-glazed windows"). It will become a platform on the Internet where you can advertise your services or products freely and free of charge.
When choosing forums, you can focus on the attendance and activity of participants, or you can - on their position in search engines for the corresponding request.

Q&A services

Working with similar free services very simple. It is necessary to give competent and detailed answers on the topic. You can place an advertisement for a product or service (also free), and it will not be removed if it matches the topic and solves someone's problem.

You can shoot and post on free video hosting sites (YouTube and others) a variety of videos, both training and explicit advertising.

It is very important to fill out the description for the plot in as much detail as possible - this will make it easier for the user to search through the videos. Videos are indexed by search engines as well, and your video, even ads, can rank first in the list of results for a relevant query if you submit it correctly.

Creating and posting useful videos that people will share on free video hosting sites is a more reliable way to promote yourself than explicit video ads. The more unobtrusive the ad is, the better. For example, it can be placed at the end of the review of a toy (in the form of the text "To place an order, call us ...").

Articles in magazines

Online publications can be your free advertising channel. But traditional print media should not be discounted either. Being an expert in any field or having valuable and interesting information, you can write articles and, by agreement with the editors of magazines and electronic media, post them free of charge. This will give you the opportunity to indirectly advertise by mentioning your contact details and the company's website.

Take a closer look at the authors of articles in magazines and newspapers: you will see that at least a third of all materials, especially in highly specialized media, belong to the pen of various professionals and company leaders. By placing their ads in this way for free, they get potential customers, the editorial staff of the media get valuable expert comments and first-hand information, and readers get interesting texts.

Free social media advertising

Creating a page, group or public for your business project is a modern and convenient way to advertise on the Internet for free. Such sites usually fill useful tips on the selected topic, in small articles.

Be sure to invite your friends to subscribe to your public, urge to put "likes" and repost the posts of interest. This method of free advertising is quite forgivable if you have one project and you do not bother your friends with such requests. And if your business goes uphill, people will even be glad that they helped you with something. Thank them with discounts for free and selfless participation!

Where to advertise for free on Google

Surprisingly, but not all entrepreneurs know that you can place your ads for free on various Google services.

If your business has some kind of territorial reference (there is corporate office, warehouse with the possibility of self-pickup, etc.), then be sure to use Google's advertising opportunities and add information about your company.

Because information can be placed there absolutely free of charge, and the publication process itself is simple and fast. In addition, Google is one of the largest search engines in the world, and getting additional points there is a significant advantage for your business.

the location of the company will be marked on Google Maps;
traffic to the company's website will increase;
there will be live reviews of buyers and visitors;
the company will go to the beginning of the search results;
valuable traffic statistics will be available for free.

All these advantages will become available to you after you post information about your organization in the Google My Business service. This information will automatically appear in search results and on maps.

The Google+ service allows you to post links to new articles, which significantly speeds up their indexing by search engines, and reposts raise these publications to the top of search results. Don't miss out on this great free advertising opportunity for your business.

Those who subscribe to your Google+ account will see entries suitable for the request in the search results, and on the first page, which everyone must view. The more relevant a post is, the higher it ranks and the closer it is to the top of the list of results.

For example, when you search for "psychologist Moscow", you see companies that have accounts in the Google My Business service, right after the block contextual advertising, in second place in the list of results. Very impressive, isn't it? And it's completely free - these companies didn't have to pay anything in order to place their ads.

If that convinces you to use Google as a tool to promote your business, let's get started.

What information is required to list an organization's profile on Google My Business?

Concise description of her activities.
Contact information (address, phone, website), work schedule.
Logo, photo (institution, office, store, etc.).

When you place this business information on Google Maps, you will see something like this:

To get this result and publish your ad on Google services for free, follow these steps:

Step # 1. Create a business page account.

To do this, go to Google My Business and use the big button to create an account and publish information in it.

The account in this service is tied to the main account in the Google system (it should already be at the time of registration of the business page, but if it does not exist, follow Google's instructions to create it).

Type in your business name and address in the search field. After making sure they are not listed, add them.

Step number 2. Submit basic company information in the newsletter.

Please fill in the following fields:

company name;
country;
address;
town;
postcode;
main telephone number;
business category.

If you are serving clients remotely or visiting them, do not forget to mark the corresponding checkbox at the end. In the window that appears, specify the approximate location of your target audience ( settlements, distance from the firm's office).

This information is needed for the usual search for goods and services and search by maps. Take advantage of the opportunity to advertise online for free to make it easier for your customers to find you.

Step number 3. Verify the authenticity of the business.

A letter containing a verification code will be sent to the address you specified within two weeks, which opens up many additional opportunities for free advertising for the company.

You can confirm that your business is real also by phone. This is optional, this step can be postponed for a while, but if you are seriously aiming at active free advertising of your company, then its authenticity must be verified.

Step number 4. Complete all other fields of the profile.

Place the company logo, photo, be sure to indicate the time of work and make a capacious description of your activity. It should contain the keywords for which you want to bring the company to the top of the search results (but remember that this text is advertising, first of all, for people, and not for robots, there should not be too many keys).

Basic information can be edited, if necessary, using the "Edit" button located in the upper right.

Step number 5. Track the relevance of information and user comments.

Post the change to Google services immediately:

working hours of your office (warehouse, store, etc.);
his actual address;
Site URL.

Don't ignore comments posted by users. Comments can become both free advertising of the company, if they are meaningful and positive (and then you should thank for them), and anti-advertising, if these are complaints and negative reviews (in this case, you need to initiate a dialogue with their authors).

Once you have entered your business details into Google My Business and set everything up correctly, proceed to the next step. Simultaneously with the business page for the company, a profile is created on the Google+ social network. Having this account is an effective SEO tool: in fact, it is free advertising of the company in search results for relevant queries.

The organization's profile on Google+ can also (and preferably) be made attractive to users so that it becomes a full-fledged advertising tool. To place all the necessary information and materials, use the submenu on the left and go to this page:

To make your Google+ profile a free online advertising channel for you, post the following information on it:

Cover photo.

Select and place an attractive high quality, high resolution image that captures the essence of your business.

For example, you can use a photo of your team or good pictures from an event with your participation. These photos are great advertising.

History of the company.

A company profile on Google+ is an abbreviated version of the About Us section of the corporate website, where you need to place basic information: the range of products (services) offered and, in short, data about the organization itself. Be sure to add keywords to the text so that the business page can be found through search - then it will become your free advertisement.

Links.

Photo, video.

To add visibility and color to the corporate page, publish videos and photos showing the activities of the company and the products (services) it offers. Small videos of a product or service in action are a great tool for free advertising.

Update and supplement information on your business page more often: statuses, news, events. Conduct polls, reach out to readers directly and ask them for feedback. If you don't have enough time to maintain a page on Google+, just copy content from other social networks (VKontakte, Facebook).

If you have already collected your own subscriber base, send them an invitation to your Google+ page (only those of them whose mail is registered in Gmail).

Promise unique content that is not in the mailing list or in the company's profiles on other social networks. The promise must be kept by starting to prepare this material specifically for Google+ and not post it anywhere else.

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