American business ideas that are not in Russia. What services, products in our market do you lack? Photos of the documents

Wisdom has also been added to the main personality traits of a successful businessman. Work experience allows you to understand the essence of the laws of development and prosperity of certain market segments. However, there comes a time when competition in the main areas of business is so high that you have to borrow ideas from other countries.

The desire for European standards and the American way of life, the blockage of the Russian market with Chinese products are pushing us to look for ideas for implementing new business areas in our country. Innovative products and services make it possible to occupy as yet free niches in which only a few work today.

Variants of ideas from America

Sale of unique cases for stylish and ordinary car models. This device protects against ultraviolet rays, precipitation and mechanical damage. Buying such a cover for a number of motorists will cost less than repairing the hood or changing headlights. Russian entrepreneurs can try to buy such covers in the US and resell them at home.
Construction of unique garages unlikely to be as popular as in America. This niche in the Russian market is occupied, and the buildings are very diverse. There are also companies involved in individual design and design.
Grocery van moving through the city, very popular in the United States. The variety of foods and the accompanying performance of artists to brighten up the expectations of buyers attracts the attention of Americans. In Washington, such vans are very popular. Whether anyone will be able to organize such a "nutrition and entertainment" business in Russia is a moot point. Strict sanitary and hygienic rules and huge competition in the catering sector have reduced the demand for such services to a minimum.
Idea "taxi for animals" suitable for wealthy residents of large cities, more precisely, for Moscow and St. Petersburg. The task is to escort the animals to a specified location, in particular, to a veterinary clinic.
Personal consultations, popular in the US, are unlikely to be in demand among Russians. Our people are more self-confident and usually do not need anyone's advice. The exception is lawyers, but this niche is occupied so tightly that inexperienced beginners have nothing to do here at all.

You can learn some more interesting methods of earning from the following video:

Variants of ideas from China

Application work- resale of goods with a low cost, if you make purchases via the Internet. The cost of products in China is 50-60% lower than analogues in our markets. The advantage of the repurchase business is that in China you can find any product that is in demand in Russia - from ballpoint pens to medical and industrial equipment.
Now small business is actively developing in Russia, which requires new types of equipment for its own production of building goods, clothing, and household items. China is the most mobile country in terms of introducing any new products.
Opening of a salon selling popular Chinese goods with the placement of the store's website on the Internet. You need to organize a courier service and postal delivery. Many citizens of the Russian Federation are embarrassed to go to cheap Chinese eateries. Sale of small items via the Internet can bring a good income to the store owner. Purchases can also be made online. You don't need to make a big investment in this business.
Organization of sales of piece goods. The essence of the idea is to purchase wholesale lots of goods and pack them in a separate container. The price will depend solely on the recognition of products. If you manage to create a brand, then the initial cost can increase by 2-5 times.
Sale of gadgets is already being actively implemented in Russia, but the market niche is still not densely filled, there is always room for innovation. New phones and software versions appear daily, replacing each other. Popular recorders. Their independent purchase in China will cost half as much as the analogues offered by local wholesalers. With phones, the percentage of sales will be less, but they are often changed.
There is a good demand for seasonal novelties - sunglasses, devices for sports and leisure, as well as various electronic knick-knacks. All these devices are good for an inexpensive gift to friends and acquaintances. There are many options here. The main thing is not to overdo it with the purchase of large quantities of goods, since the demand for these products is spontaneous.

Variants of ideas from Europe

Production of rubber paving slabs opens up great prospects. The ability to find clients is important. There is no high level of competition in this segment yet. The level of business profitability is approximately 40%. Rubber tiles have a lot of advantages over analogues:
- long service life - up to 20 years;
- high resistance to fading, cracking;
- lack of slip;
- low cost (rubber crumb for the base can be obtained from old, obsolete car tires).
Equipment required to start production: molds, volcanic press, dryer and dyes.
Calorie counting restaurant. This idea, indicating the number of kcal in front of each dish on the menu, can be supplemented and developed further. For example, a person who breaks a record in calories can be presented with a bottle of champagne or a glass of wine.
snow advertising, which has found application in England, is unlikely to be appropriate in Russia, where posters and posters are full of posters on every corner. It’s worth a try if next year’s winter will please the Russians with snow. Law enforcement officers can ban this business even "in the bud".
Unlimited taxi rides for a monthly fee. The high cost of gasoline and the irrepressible desires of the Russians will ruin a businessman who ventured into such a business in the first month. The investment is unlikely to pay off. An increase in taxi rental fees will scare off rare customers. The minus of the service is that it operates only within the city and is provided exclusively on a prepaid basis.
Pizza in the shape of a cup. The national Italian dish was to the taste of the Russians. And if you cook what has become one of your favorite snack dishes in edible cups, filling them with a variety of toppings, it can turn out to be very convenient and popular.
Processing of fruits and vegetables that have lost their visual appeal. A huge number of supermarkets have appeared in Russia, where customers themselves choose the products they like. Preference is given to vegetables and fruits of the correct form, without cracks and spots. All the rest are sent to the lower boxes, where they continue to rot. If you conclude a profitable contract with the directors of hypermarkets, you can open a profitable business for processing fruits and vegetables into juices, dried fruits, soups and salads. You can organize sales with the permission of the administration at the places of purchase of raw materials.

Variants of ideas from Japan

The country of the Rising Sun offers many original ways of investing, but not all of them are applicable and appropriate in Russian conditions:

Divorce ceremony for a nominal fee. There is nothing similar in Russia. Is it worth organizing such a business? You can try the idea as other services of banquet halls and restaurants. Perhaps decent people will want to disperse beautifully, to find out all the painful problems in the circle of close people. Perhaps such an event will serve both spouses as a good lesson for the future. And friends and acquaintances will not have ground for gossip.
Production of coolers. Their application to the skin in the heat reduces body temperature, and stuffiness is easier to bear. Taking into account the hot summer in Russia, this idea is worth a try. The price of a spray can will be approximately 60 dollars. Such a cost may not be affordable for the average mass of the population, but there will certainly be customers vacationing in hot countries and at their own dacha.
Making 3-D masks- production is expensive, but when a distribution channel is found, it is very profitable and cost-effective. The mask, made of high quality material, is worn on the face and is completely invisible. Partially, the business is implemented in the Russian Federation, but the quality of products leaves much to be desired.
Practiced in Japan hotels for unmarried girls. In a limited and calm environment, they prepare themselves for life in marriage. Such an idea is inappropriate for Russia and somewhat wild. However, you can use the idea to organize a version for couples who want to get married in the near future. Most likely, such a service will be in great demand if the price of a room for lovers is lower than the daily rent of apartments in Russian cities.
One Book Store. There is no such practice of selling one printed publication for a certain period of time in Russia yet. Often, buyers visit bookstores simply because they have nothing to do, not even hoping to see a long-awaited book there. The new Japanese trend is not to overload the reader with a big offer, but to introduce him to a particular publication or topic. Perhaps this method of sale will be of interest to certain circles of consumers of book products. The most important thing is timely, targeted advertising. You can work on request.

The service industry is a broad business area. To correctly identify a profitable niche, it is necessary to analyze key market indicators. According to the State Statistical Service and other official sources, the most demanded services are those that are in high demand and are consumed in the largest volumes in terms of percentage value.

Analysis of the paid services market

According to Rosstat, in April 2016, the population of the Russian Federation was provided with paid services for 679.6 billion rubles, in January-April 2016. - by 2668.4 billion rubles. The share of expenses for their payment in the consumer spending of the population in April 2016 It amounted to 22.1%, which is 0.6% lower than in April 2015.

Comparison of data in percentage and natural (monetary terms) allows us to identify the most popular and profitable services in terms of making a profit.

Table 1 Volume of paid services to the population

	billion rubles	January-April 2016 in % to January-April 2015
Total paid services
including:
transport

housing
hotel
utilities
culture
tourist
physical education and sports
medical
health-improving
veterinary
educational

Price index not calculated

Source: Federal State Statistics Service

In monetary terms, the leaders are (in descending order): utilities, transport, communications, household, medical, educational, housing.

Current business model: Opening a rental company for laborers, income 1.7 million rubles. in year .

Positive growth dynamics (in descending order) for the period under review are: hotel, physical culture and sports, culture, housing, transport, medical.

Thus, transport, housing and medical services are in the greatest demand, judging by the volume of provision for the reporting period, they have a positive growth trend and are in the lead in terms of money.

We do not consider communications and public utilities as a profitable area for business due to their provision to the population by specialized organizations, companies and enterprises.

And household, as one of the most popular types, judging by the amount of money received for their provision during the reporting period, we will consider in detail in order to identify those that are in greatest demand.

As a result of the analysis of the data of the Federal State Statistics Service on consumer services, we get the following picture. In value terms, maintenance and repair of vehicles, machinery and equipment are leading (22,757.8 million rubles); repair and construction of housing (18532.0 million rubles).

Thus, educational services remain, we will consider the demand for them in the context of preschool institutions.

Preschool Education Services: Opening a Private Kindergarten

As can be seen in Table 2, the number of preschool education organizations at the end of 2015 decreased by 0.9 thousand.

And the number of pupils, according to Rosstat at the end of 2015, on the contrary, increased to 7160 thousand from 6813.6 thousand registered at the end of 2014. In addition, the number of new buildings significantly exceeds the number of kindergartens that can serve them.

This is how the economy of the private kindergarten "Interesting Kindergarten" in Mitino looks like in numbers:

Rice. 1. Economics of the "Interesting Kindergarten".
Source: RBC according to the company

Thus, the initial investment in opening a private kindergarten, including the renovation of the premises, a deposit for rent, the purchase of equipment, expenses in the first year of operation until reaching self-sufficiency, amounted to 15 million rubles. Monthly expenses in the process of operating activities amount to 2 million 950 thousand rubles, this includes: rent, wages, utilities, food, training materials, advertising and marketing. Revenue 3 million 650 thousand rubles, profit before taxes 700 thousand rubles, STS 15% "Income minus expenses" - 105 thousand rubles, net profit 595 thousand rubles. The actual payback period is 21 months, the planned payback period is 36 months.

Services of a private medical center

In 2015, the Russian health care system, due to the reforms carried out over the past few years, faced a completely natural result of the development of the industry. According to a study by the Higher School of Economics, 80% of Russians cannot count on free medical care that meets their needs from the state.

The result of the reforms was: a decrease in the quality and availability of free services, a global reduction in healthcare costs, a decrease in the number of beds in hospitals by 9.3% on average across the country, a decrease in the number of doctors by 2.2%, and nurses by 2.8%.

Thus, the branch of paid medical services is attractive for investment also due to the fact that the state regulates the procedure for including private clinics in the system of compulsory medical insurance (CHI). Opening a private medical center is a profitable and sought-after line of business.

In 2015, non-state medical clinics provided services for the amount of more than 1.2 billion rubles.

According to the Director General of the Association of Private Clinics of St. Petersburg Alexander Solonin, the most demanded areas of the industry are gynecology, therapy and dentistry.

Internet advertising business

The Russian media industry has been changing direction over the past few years. Thus, according to the Expert publishing house, in 2015 the TV advertising market fell by 24% compared to 2014 to 1.7 billion rubles, the radio advertising market decreased by 32% to $189 million.

And online advertising, on the contrary, has a positive trend: the average annual growth rate was 16.2%. According to PwC's forecast, as early as 2016 online advertising will overtake television advertising, reaching $2.12 billion and becoming the new leader in the Russian media market. The main whale here is contextual advertising - this is exactly the type of advertising that business owners are willing to spend money on during a crisis.

Let's consider how the contextual advertising management business works using the example of the K50 platform, created by young entrepreneurs Stanislav Branovitsky, Ivan Krasnikov, Georgy Ternovsky. This is how the contextual advertising market looks like using the example of K50 in numbers:

investments in K50 amounted to $0.8 million;
turnover of K50 in April 2015 - 210 million rubles;
revenue of K50 in April 2015 - 2.1 million rubles;
K50 service offers 4 products;
2500 registrations in K50 services;
450 active customers use K50 products.

Transport services

According to the Institute for the Economics and Development of Transport (IEDT), the role of motor transport in the cargo turnover of the Russian Federation has a pronounced growth dynamics. Experts' calculations show that by 2030, the role of rail transport in the country's total freight turnover will drop from 87% to 83%, while road transport will increase from 9% to 11%. In the volume of cargo transportation, the same trends: 20% and 15% for the railway and 78% and 83% for motor transport. Opening a transport company is a promising line of business.

What services are you missing today?

There are a lot of firms and private traders providing services in Otradnoye, but there is little sense from this. The rates are almost the same for everyone, that is, there is no competition between them, and therefore it makes no difference to me who to contact. At least take a taxi. A year ago, one of these firms had a fare lower than others, and then the competitors “ran over” and forced them to raise prices so that everyone had the same. This happens in the entire service industry, so if there are even more of them, it will still not be better. / Evgeny Vasilievich, driver of a state institution, Otradny.

We have one service, which is enough for everyone and is always available - the sale of wine. But seriously, in the village it is difficult to repair a TV, there are almost no carpentry services. Welding work is easier - some in the village have welding generators, however, the quality of work is not very good. It would be good if dentists came to us more often - to treat, and most importantly, to insert teeth so that we would not wander to the regional center. / Sergey, machine operator, Bogatovsky district.

There are not enough services - there is not enough money for them. I wanted to whitewash the ceilings in the apartment and change the wallpaper - I called according to the ads. And there they laugh, they say: “We are only doing European-style repairs, you, grandma, don’t have enough money for it.” It’s bad that there are no services for minor repairs in the city - for example, change the lock on the door, fix the tank in the toilet so that the water holds. So you have to ask your neighbors. /Margarita Lapshina, pensioner, Otradny.

It is necessary that buses run more often to Bogatoye and Otradny, otherwise now it takes the whole day to travel, because not everyone has their own car. We also need snow clearing services in winter - so as not to go and ask, and the tractor driver himself would drive up and clear the snow from each yard. We also lack street lighting - earlier, I remember, a lantern burned on every pole, but now - in some places, and in autumn we have impenetrable darkness. / Valentina, milkmaid, Bogatovsky district.

There is a lack of pre-school education services, that is, places in kindergartens. This makes it impossible to get a job. And if you do not have a job, then, as a rule, your child is not taken to kindergarten. It turns out a vicious kurg, which is difficult to break. Now we have to wait almost a year for a place in a kindergarten in the center of Kinel-Cherkassy. It's horrible. /Maria, 25 years old, housewife, Kinel-Cherkassy.

Oddly enough, there are not enough taxi drivers, although a fifth company has also opened. The prices for our taxi are more expensive than in Samara. It would seem that competition should slow them down, but not here. /Elena, 36 years old, housing and communal services specialist, Kinel-Cherkassy.

The husband is missing for an hour, that is, I wanted to say that it is difficult for a single woman, for example, to change the window frame or repair the tap. You will not wait for housing and communal services workers, you need a company that would do minor repairs in the apartment. / Nina, s. Timashevo, a former worker of a sugar factory.

Here, in Kinel-Cherkassy, there is a useless public catering. There are no normal canteens, and I barely found a hotel - on the outskirts of the village. Now, before accepting an invitation to come to the largest village in Russia, I will think carefully. /Alexander Nikitin, builder-installer, Syzran.

There are not enough janitors to whom certain parts of the territories would be assigned. Otherwise, the last subbotnik, announced by the head of the Shutko district, did not bring great results. It is necessary to clean every day, then the habit will take root, and there will be no dirt. /Mikhail Vankov, 46, builder, Kinel-Cherkassy.

There is a catastrophic shortage of kindergartens. We are taking our child to another microdistrict (Pecha), and next to it all the places are full, and in Koloska you have to queue up before you get there. Thanks to the kindergarten workers who go out of their way to create normal conditions for kids. /Elena, 28 years old, salesperson, Kinel-Cherkassy.

Oh, you can think of many services. But among rural residents, who are even forced to save on food, they are unlikely to be in special demand. It is in big cities that people have become so lazy, spoiled with big money, that they won’t even knock a finger on a finger once again, so they hire housekeepers, governesses, nannies for their children, and so on. And for us, ordinary people, this, one might say, is an unaffordable luxury. Hairdresser and taxi service is enough for us. /Anna, 27 years old, seller, Borskoye.

There is no good atelier. Of course, you can buy a lot in stores, but the individuality of a person is not taken into account there. /Katya, 29 years old, office worker, Kinel-Cherkassy.

Our family probably needs only the services of a hairdresser and a shoemaker. For the rest, we are "ourselves with a mustache." Life has taught me how to wash things, sew, bake cakes and pies, take care of my appearance (I make face masks myself, do manicures and pedicures from improvised means). My husband and I even learned how to make repairs in the house. When they were young, it didn’t work out very well, but now they have become, one might say, experts in this matter. In general, we do not need any services, and, to tell the truth, the villagers have nothing to pay for them. If there was a good salary, then one could dream up on this topic. I’m also lucky that a man is in the house, but it’s hard for a lonely man: not everyone can do a man’s job. Probably, it would be possible to create a company to provide some purely male services. By the way, some single men would also benefit from the help of women who could come to the house for an hour, wash things, stroke, cook food. That's just it should cost inexpensively, otherwise there will be no demand. /Galina Valerievna, 47 years old, accountant, Borskoye.

I can not find a nanny for a one and a half year old child. I would like to have some kind of database of women with education, good manners, good character in this area of services, so that you can trust them with a baby while your parents are at work. I have to work in the city, I leave my son with an old grandmother. / Ekaterina Stepanovna, 32 years old, lawyer, Kinel-Cherkassy.

In search of great financial opportunities, many people go into entrepreneurial activities.

It is possible to develop your business if you carefully plan, have start-up capital and great diligence.

Moscow is the center of financial life. This metropolis provides many opportunities for the implementation of their ideas.

Profitable. Indeed, in the capital there are many potential customers with different demands and needs. Therefore, any proposed service or product will always be in demand in a city with a population of more than a million people.

Popular business in the capital

Various sociological firms regularly conduct research in the field of business in the capital. The rating of popular cases is constantly changing. Some of the entrepreneurs have already started their business and continue it successfully. Others - only develop the idea or start the first steps in the design.

The most popular in the city is the restaurant business. There are many cafes, buffets, large restaurants and other similar establishments in Moscow. The demand for this service is not decreasing. Many residents of the capital are accustomed to having breakfast, lunch, and dinner outside the home. Therefore, the development of this business will always find its target audience.

Beauty salons and barbershops occupy a strong place among the popular things to do in Moscow. These services are aimed at all residents of the capital. Therefore, on every street, in every district, you can see a specialized salon. This business requires minimal investment in equipment and rented space.

Trade business is widely developed in the city. It is not for nothing that residents of other cities come to the capital to buy things or products. Wholesale or retail trade has existed in Moscow for many years. Over time, new tents, trade pavilions, boutiques open. And they find their niche among the marketplaces.

More than 70% of the capital's residents are used to traveling regularly. Therefore, the development of tourist services is the most prosperous and necessary business in Moscow. This business pays for itself after about six months after opening. The bulk of the funds go to advertising and rent.

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Promising ideas for developing your business in Moscow

It is beneficial for people with low start-up capital to open a business related to the service sector in Moscow. For example, cleaning is considered a promising service. Cleaning of residential or office premises will always find its client in such a big city. This business requires minimal investment. At the initial stage, you can develop a business through advertising and the Internet. In the future, the entrepreneur will be able to rent an office space.

In a metropolis with eternal employment and constant traffic jams, it is sometimes difficult to convey the right thing. Therefore, the delivery business is the most in demand. Residents of the capital often use online stores. This means that the delivery of various things: clothes, food, books, flowers, shoes, household goods is always relevant. A novice entrepreneur will be able to organize his own courier service. To develop this business, you can enter into an agreement with some supplier companies.

A promising idea for the capital's business is to open a private garden for children. This business requires specially equipped premises and personnel.

Organization of holidays is another promising service that is gaining more and more popularity in the city. Corporate parties, weddings, anniversary parties, children's parties need professional execution. Therefore, the idea will always be in demand.

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