Open a coffee kiosk. How to open a coffee to go outlet: step by step instructions

Many people dream of opening a coffee shop to earn money. This article will help you move from dream to action. We will tell you how to open a coffee shop with minimal investment.

Concept definition

According to the format of the coffee shop can be divided into several large groups:

• "Island" in the shopping center;
• point of coffee "to go";
• coffee shop with seating.

"Island" in the shopping center

This format is convenient because it removes most of the issues related to the protection of the premises, interaction with the Ministry of Emergency Situations, and attracting client traffic. But usually it has the highest rent per square meter. Often it is with this method that those who want to open their coffee shop from scratch start.

The island will require at least six square meters, which in large cities can result in hundreds of thousands of rubles. In order to understand how effectively a point in this format will pay for itself, you need to decide on the target audience and calculate its presence in a particular shopping center.

Then decide on the conversion and the average check. After that, the potential revenue of the coffee shop will become visible. If it is enough to pay all expenses, given the large rent, then placement in the shopping center makes sense.

From experience, in small towns in shopping centers there is not such a high attendance, and rental prices are quite consistent with large cities. Be sure to consider how effective the location will be from a commercial point of view. Perhaps an attractive shopping center will actually turn out to be a loss-making option.

Point of coffee "to go"

A stand-alone point in the format of a small pavilion where you can take coffee with you. Usually the land on which the point is located is leased from the city. It all depends on the local government.

As an option: look for renting a room where you can organize the sale of coffee with you through the window opening.

In most cases, an auction is held, the winner of which receives the right to lease the land. For a season, for a year or for a longer period. It all depends on the specific area and municipality.

The cost of rent is often low. But difficulties arise with connecting the pavilion to the power grid. Here, the approval process can take several months. The government is making efforts to speed up the approval procedures, but now they are more than 180 days and officials cheerfully report that this is a very good figure, because earlier some objects could not be connected to electricity, gas or water for two or three years.

Therefore, choosing this option, you need to carefully calculate your strengths and resources. There are many cases when, due to bureaucratic delays, good projects never saw the light of day.

It is worth locating the point in places with high traffic, only then the investment will pay off.

The step-by-step instructions on how to open a coffee-to-go point are almost the same as the steps for opening an indoor coffee shop.

Coffee shop with seating

One of the most popular formats that requires a decent investment from the very start. A distinctive feature of coffee houses with seats is that you can drink coffee in them not in a paper cup, but in a well-heated porcelain cup.

The average check in them is also two to three times higher than in outlets with coffee "to go" due to the guests who came to relax, drink coffee, eat dessert.

The main difficulty is to find a suitable premises that will be located near the flow of human traffic and at the same time meet the requirements for catering facilities from Rospotrebnadzor and the Centers for Hygiene and Epidemiology.

In large cities, this problem usually does not arise, but in a small one, be prepared for the fact that most of the premises will be ideal for trade, but not for catering facilities.

Using the example of a coffee shop with seats, we will look at all the other aspects of running a coffee business - where to start opening a coffee shop from scratch, and how to turn it into a profit.

Who are you, our guest?

Understanding which guests will prefer your product is almost half the battle. It is very important to understand the habits of your target audience, their tastes and interests. The general picture of the target audience of a coffee shop looks like this:

morning hours

• students rushing to a couple;
• office workers hurrying about their business.

lunch hours

• girls stopping by for coffee. They often refuse dessert with the phrase "We're on a diet";
• respectable men who decided to discuss their affairs. Most often, two classic Americanos are ordered and a good tip is left;
• students who decide to have a snack sandwich and coffee. They respond very well to all sorts of promotions and discounts;
• employees from nearby offices. Often they do not stay in a coffee shop, but take a few glasses of coffee with them;
• mothers with children. Usually they meet for a walk, they come in for coffee. Children are ordered cocoa or a milkshake. Often asked to make it warm. They prefer latte.

Evening hours

• walking couples. Two coffees to go. Most often a cappuccino or latte;
• couples who decided to sit in a cozy corner. The same two cappuccinos or lattes, but a dessert for a girl can be added to them. Guys most often trust the choice of coffee to a girl, but if they figure it out themselves, they order an Americano;
• families with children. Almost always, mother and child found a coffee shop, visited several times during the day, and having pulled dad out for an evening walk, they persuade him to come in and drink coffee. The head of the family always pays, the order always contains desserts for each family member. If the service is good, leave a tip and return in a month.

As you can see, each type of audience needs its own approach, and often even separate drinks and desserts. Accordingly, the promotions should be separate for each audience.

Defining the target audience will make it possible to competently build a marketing policy, which will lead to the prosperity of the institution.

What to choose: LLC or IP?

There are many different articles on this subject. My opinion is: at the start, if there is only one owner, it is worth becoming an individual entrepreneur, and then, as soon as the business gets on its feet, create an LLC.

For individual entrepreneurs, the registration procedure is simpler, bookkeeping is facilitated, there are no particular difficulties with reporting. But the individual entrepreneur is also responsible for his actions with all his property.

In the case of an LLC, the opposite is true. It is a little more difficult to create, it is much more difficult to maintain and report than an individual entrepreneur, but responsibility is only within the framework of the authorized capital.

A limited liability company is worth choosing if you are not a single business owner. Then this form of organization will allow you to clearly prescribe the percentage of each of the participants and not worry about the division of profits.

Small coffee shop tax form

If in your municipality catering facilities are allowed to switch to the Single Imputed Income Tax (UTII), then definitely worth choosing this form taxation.

Pros:

1. Minimum reporting. One declaration per quarter.
2. Ease of counting. You don’t need to calculate revenue and losses, just determine the imputed income from the area of ​​​​the establishment, and from it the percentage of tax with all coefficients.
3. There is no need to purchase cash register equipment.

Minuses:

1. You pay tax regardless of whether you are working or not, earning money or making a loss.
2. Often the imputed income is lower than the real one. On the one hand, this is good, paying less taxes, on the other hand, it interferes with obtaining a loan from banks.

It is up to you to choose UTII or not.

If you think that this form of taxation does not suit you, then you can choose the Simplified taxation system, income minus expenses.

In this case, you will need a cash register with ECLZ (electronic control tape, protected), with the help of which the tax inspector will determine your income. In addition, you will need to keep all accounts and invoices with special care.

The IRS likes to refuse to use certain acquisitions to reduce the tax base. In other words, 500 liters of milk purchased in a month at the nearest store may not be included in tax expenses due to the fact that there is no agreement between you and the store.

In this case, it is better to include in the expenses the column for the salary of an accountant and entrust him with all the “paper” issues.

Selection of premises for a coffee shop

Almost 90% of the success of a coffee shop depends on its location.

It is very important to choose those places where the greatest flow of those people who belong to your target audience. Business centers, educational institutions, walking areas - each such object attracts a certain target audience, on which your revenue depends.

In addition to cross-country ability, the room must comply with the standards of the Sanitary and Epidemiological Station: be equipped with a toilet, exhaust hood, etc. In addition, the Fire Supervision makes its own demands. In preparation for the opening of the institution, do not be lazy, visit these organizations and clarify the list of requirements. It is updated frequently.

Appropriate, at first glance, the premises must be carefully checked and calculated the theoretical number of sales per day. To do this, you need to make several cuts in time, counting how many people from those who correlate with the target audience pass by the future coffee shop. An hour in the morning, afternoon and evening. After that, you will have an average number of people who pass by you every hour.

Conversion derived empirically for different premises and types of coffee shops varies from 1 to 3 percent. Taking about one and a half percent of the number of people passing by, you get the theoretical number of sales per day.

Coffee shop equipment

There is one very interesting tool for an easy start of a coffee shop. You can not buy a coffee machine and a coffee grinder, but rent it. Coffee supply companies are happy to provide equipment for rent, provided that you buy coffee only from them. In this case, you save about 250 thousand rubles at the start.

In the future, if the business of the coffee shop goes well, it makes sense to buy your own equipment. In this case, you will immediately reduce the purchase price of coffee and get the opportunity to talk with suppliers about other conditions for the purchase.

All other equipment can be laid in 150-200 thousand.

• coffee machine - 0 rub.
• coffee grinder - 0 rub.
• mixer for milkshakes - 8 000 r.
• ice maker - 12,000 rubles
• mini-refrigerators for milk - 24 000 rubles.
• refrigerator for consumables - 20,000 rubles.
• grill for sandwiches - 12 000 rubles.
• showcase for desserts - 30 000 rubles.
• microwave oven - 5 000 r.
• oven for desserts - 7,000 rubles
• thermopot - 4,000 rubles.
• automation system - 35,000 rubles.

Total 157 thousand rubles.

That's all it takes to open a small coffee shop. Adding repairs, rent and purchase of consumables to this amount, you will understand how much it costs to open a coffee shop according to your plan. In practice, this is already a business plan for opening a coffee shop. It remains only to decide on the remaining items of expenditure and begin to act.

Coffee shop furniture

In a coffee shop, you immediately need to decide what the furniture will be like.

From experience, it is best to use tables for 4-6 people, instead of small tables for two.

We realized too late that the girls, even if they came together, occupy four places. It's all about women's handbags, which have a separate place. Therefore, it is better to foresee this in advance and use large tables.

There is a rule: if you want guests to come in quickly, take an order and not stay in the room for a long time, put chairs.

If you want the guest to sit longer and make an order several times - put sofas. This is also true. At tables with sofas, the average bill is higher, and tables with chairs let more people through.

Furniture should be taken non-staining so that it can be easily washed from the footprints of children, which parents put directly on the sofa, from traces of ballpoint pens that students leave and from coffee stains. Without it, nowhere.

Staff at the coffee shop

A small coffee shop will require two baristas and two waiters to operate. On the replacement, you also need to have at least one barista and a waiter, so that in case of illness and unforeseen circumstances in the life of one of the employees, the enterprise continues its work.

Recruitment should begin two to three weeks before the opening of the coffee shop. A barista can be hired from outside or raised on your own.

It is important to understand that the profession of a barista is one of the few where the quality of the drink is fundamentally dependent on a person’s passion for their work.

How to teach?

First of all, the theory. A barista should study the book The Barista Bible, which details what types of coffee are, where they grow, how they are processed, how they are roasted and prepared. Theory will form the basis for practice.

For the practical part, it is better to invite someone who is already working as a barista. In theory, you can understand how to make coffee, but in practice it is very difficult to independently implement the knowledge gained.

A few hours of practice with someone who understands how to properly prepare espresso and froth, and your future barista will be slowly and erratically able to start making the first test batches of coffee.

If a person does not show interest in his work, does it correctly, but “without a soul”, believe me, he will probably prepare delicious coffee. But no one will visit him.

For most coffee house patrons, the barista is a magician who can put together a drink exactly the way the guest wants it. To do this, the barista communicates with guests, learns opinions about drinks and cocktails, makes changes to the menu and invents new drinks.

With waiters, the situation is a little easier. High-quality service is a clear implementation of all instructions and a kind of "feeling" of the guest, which comes with experience.
The waiter, who has many satisfied guests behind him, always feels what the guest wants to say, order and do.

Therefore, it seems to us that the waiter guesses thoughts. In fact, he just knows what we want to order based on our previous orders or fleeting phrases thrown while browsing the menu.

Provide waiters with step-by-step instructions on how you want them to serve guests. How they greet, how they smile, from which side they approach, how the menu is served, and so on.

The more detailed you describe everything, the more accurate the actions of the waiters will be, the better the service will be in the institution.

What to motivate?

Salary motivates only up to a certain threshold. Above the individual level, a person ceases to perceive the award as a recognition for outstanding achievements in work and takes it for granted.

Set a small salary, add a bonus part, arrange competitions between baristas and waiters. Clearly state what you encourage financially and what you deprive of money for.

As soon as clear rules of the game are established, the system will stabilize. But all this is just monetary motivation. It is effective, but in the short term.

Open new horizons

Help employees grow and develop. This is one of the most powerful incentives for young people. The feeling that you are not just working as a barista in a coffee shop in a town of 700 thousand people, but constantly developing as a professional in your field, it spurs you on and makes you be better every day. And this is what binds the employee to the company.

Form an effective team

There is nothing worse than going to work, where everything suits you, except for the team. In this case, the first to lose motivation are professionals. It is important for them that the team supports each other, jointly achieving new results.

Sometimes you have to fire high-level professionals because they could not find a common language with the team, sometimes you have to call each rebel “on the carpet”, trying to understand the reasons for such behavior.

If the leader has the strength and patience to gather different people into one effective effective mechanism, then this team will be able to work practically without the participation of the leader. It is very important to be able to withdraw yourself from business processes. We will return to this.

Coffee Shop Suppliers

Suppliers play a big role in any business. In our case, they supply equipment for free, supply the coffee shop with everything necessary for work. For them, coffee to go is a business where they earn with your efforts.

• equipment;
• raw materials (coffee, milk, water);
• consumables (cups, mixers, bags, chemicals);
• Dessert.

It is better to search for equipment suppliers on the Internet, and then look at the results of contextual advertising. If a supplier company can afford to spend a budget on advertising on the Internet, then it understands current trends and will be on the same wavelength with you.

Coffee for the machine is selected either on the basis of the equipment supplier, or thanks to useful contacts at various events dedicated to the hospitality industry. At exhibitions of this kind, there are often suppliers who have proven themselves well.

The supply of milk and water should be rebuilt based on the territorial proximity of the companies supplying this type of raw material.

Consumables need a lot and a variety of. The key parameter here is the price-quality ratio.

Desserts are a separate issue. On the one hand, local confectioneries are good because they can bring everything fresh and on time. On the other hand, the same desserts can be bought much cheaper in any store in your city.

Not every confectionery will make certain volumes to order only for you. We have to look for other options. Good in this case are the companies involved in the supply of food to various restaurants. They have a wide variety of high quality desserts in stock that you can't buy in a store.

Desserts are usually delivered in extreme freezing at a temperature of minus 18 degrees. In the morning, the shift puts cheesecakes, Viennese waffles and other desserts from the freezer into the fridge. Within three to four hours, desserts undergo a defrosting process, after which they are ready to serve. Fresh, beautiful and unique.

How to ask for a discount or deferment

Never hesitate to ask what discounts and promotions the supplier currently has, and what kind of discount he can provide. Managers often have a special threshold system of discounts for each type of client.

Perhaps you could get the same desserts a little cheaper than you do now. Even ten rubles a day during the year turn into almost four thousand. And this is very good.

Find out about deferred payment in the same way. A kind of commodity credit, in which you take the goods for sale, and after some time you pay for it. During the establishment of a coffee shop, a deferred payment can be very useful.

Calculations

In order to correctly compose a menu, you need to know the cost of each drink and the minimum price for which it can be sold at your potential level of attendance.

Rent, salaries, taxes and other expenses are included in each cup, so it is logical that the more cups sold per day, the lower the percentage of additional expenses in each of them.

The cost of a cup of coffee for raw materials is determined based on the cost of the main components.

Let's say you buy a kilogram of coffee for 1600 rubles. A serving of espresso is from 7 to 9 grams. During operation, the grinding may change slightly, following changes in the humidity in the room. Therefore, for convenience, we will consider the rounded version - 10 grams.

Therefore, for the preparation of one serving of espresso, grains worth 16 rubles were spent.

If we want a cappuccino, then we add 200 ml of whipped milk to a portion of espresso, which, at a price of 65 rubles per liter, will cost us 13 rubles.

The total cost of raw materials for making cappuccino is 29 rubles.

Now this cost should include rent, salaries and other expenses. This is determined by summing up all additional expenses for the month and dividing by the number of checks for the month. By selling below this value, you are operating at a loss.

It is necessary to strive to either increase the number of checks, or reduce costs.

Interaction with regulatory authorities

As long as your business is small and you don't break the law, you don't have to worry that they will come to you with a sudden check. The tax authorities are interested in large objects with millions of turnovers. But in order to sleep peacefully, you need to fulfill a number of conditions.

tax

• timely register as a UTII payer;
• timely submit declarations and pay taxes;
• conclude contracts with their employees.

Rospotrebnadzor

• notify through the Gosuslugi website that you have started your work in a catering facility at your address.

Center of Hygiene and Epidemiology

• conclude an agreement for inspections;
• pay for inspections and eliminate discrepancies;
• conclude a contract for the removal and disposal of waste.

Three years of verification won't bother you, just if someone does not file a complaint against you. In this case, employees of any department are required to respond and conduct an unscheduled inspection.

You must be present at it, together with you there must be witnesses from outside. Carefully read the inspection protocol, if necessary, make comments and additions. Get a copy of the protocol.

Recently, a law came into force, according to which entrepreneurs will not be fined for the first violation, but will be issued with an order to eliminate violations. This measure should have a beneficial effect on the economic climate as a whole.

Advertising

Monthly from the budget of the coffee shop you need to allocate at least 10% for advertising.

From experience, even if there is a cool product, but there is no advertising, there will be no sales.

A little earlier, we talked about the importance of a suitable offer for each target audience. Then the response to the promotion will be maximum.

When choosing a promoter, be sure to tell him who the target audience is, so that leaflets are distributed not to everyone, but to those who fit the template. As a result, the conversion from flyers can reach 3-6%.

So many people pass by your coffee shop every day, but do not pay attention to it. We all go in our thoughts, from which something interesting, bright, unusual can pull us out. This is exactly what your billboard or pillar should be, located near the coffee shop.

Groups and accounts in social networks allow your potential audience to see your premises, assortment, get acquainted with prices and reviews in comfortable conditions. From experience, more than 30% of the audience learned about our coffee shop through social networks. The leader here was Instagram, from which five to ten people came daily.

Guests

Each guest needs a different approach. Someone prefers not to be asked unnecessary questions and quickly made their favorite drink. Others are constantly hesitant and suggest that the barista come up with something just for them.

Attention to every desire allows us to create a high-quality service.

Here are a few rules for great service.

1. Don't try to make money on a guest.
   It sounds strange, especially when you consider that the essence of business is to make money. But there is one important point here. You can receive a large amount from a guest once and never see him again. And you can build long-term relationships. Just calculate who brings more money to the institution: a guest who drinks one espresso every morning for 90 rubles five days a week or a guest who comes once a month and orders a thousand rubles? The first guest brings almost twice as much revenue. And the second may not come again.
2. Ask a guest .
   It is very unpleasant when the waiter begins to impose his choice on the guest. It's repulsive. Ask what tastes the guest has, what he prefers and what he does not like. Based on his answers, you can easily choose the right drink and dessert that will satisfy the guest.
3. Remember the choice of guests .
   There is nothing more perfect in the work of the institution, when a guest arrives, the barista asks: “ As always? and the guest nods with a smile. The guest feels at home here. And no matter what the coffee shop next door offers him, he will remain faithful to his beloved, because here they know what needs to be done after the phrase: “ me as usual».

On the one hand, everything looks very simple. But in reality, it is possible to introduce high-quality service only with competent work with waiters and baristas.

If a comfortable atmosphere for work is created in the team, the employees themselves will make every effort to make the guest as comfortable as they are.

Loyalty system

In order for a guest to become a regular, he needs to be interested in something.

Do not spare money on bonus cards. The easiest way is to provide a 10% discount for bonus card holders. But the accumulative system of points works much more effectively when a guest buys some drinks, collects points, increases his rating, exchanges points for prizes and gifts.

Game elements always work very well in a guest service business.

How to deal with negative reviews?

Most correct.

Remember the rule: one satisfied customer will bring a friend with him. And one dissatisfied will turn away several dozen people from you.

In our practice, too, there were negative reviews. It is not enough to remove the objection, the person will still remain dissatisfied. We need to turn the negative into a positive.
For example.

Anna: " Yesterday I was in a coffee shop, I did not like that the cappuccino that they brought was warm, not hot. »

In this situation, the guest is wrong. Hot cappuccino is served by non-professionals who "burn" the milk. The guest is accustomed to this terrible drink and believes that it is right, because large, respected restaurants prepare it this way. What should be said in this situation?

Administration: " Anna, hello. Unfortunately, we have not yet been able to convince the stereotype that the right cappuccino should be very hot. Believe me, we prepare coffee according to all world rules, attracting the winners of the All-Russian coffee preparation championships for barista training. To convince you of this, we invite you to a free tasting. We will prepare coffee in two ways: the way professional baristas prepare and the way they are used to serving in many places in our city. By comparing two drinks, you can draw objective conclusions, and then tell about it with another review. We are sure that you will choose more delicious coffee)) »

Don't blame the guest for not knowing what proper coffee is. It's not his fault. Better help him taste really delicious coffee, and this guest will become your most ardent fan, convincing everyone that you are preparing really high-quality coffee.

Budget

The cost items of a coffee shop are made up of several categories: raw materials, rent, wages, taxes, advertising, and so on.

It’s worth it to form a budget right away, from the first day of the coffee shop’s operation. You can immediately track revenue, average check, potential profit, and from it already distribute funds by budget items.

It is necessary to set aside for rent immediately, in equal shares, making this amount inviolable.

Otherwise, you may find yourself in a situation in which we often found ourselves in our project. There is money, but everything is invested in the goods. There are enough stocks, but not for rent. To prevent this from happening, keep records and form a purchase not from among the funds that you have on hand, but from the amount of available funds minus rent, payroll and other things.

There is no need to look for a specialized program for budgeting a small coffee shop. Excel is your best friend. Especially if you understand its basic formulas like SUM, AVERAGE, IF, etc. Spending a day building a powerful budget calculator in Excel will give you a much deeper understanding of all the processes that take place in your coffee shop.

Business processes

Every business has a specific procedure for each situation. In most cases, these principles are conveyed in words. It usually looks like this:

“When a guest comes in, come up and ask if he wants to order something right away or later.”

A company that is focused on growth and development prescribes all processes for each of the situations in advance. The employee must clearly know what he needs to do if the guest wants to pay with a card for different accounts and what to answer the question: “Why don’t you have alcohol.” All these situations are formed into a special set of rules.

In addition, it is important to prescribe instructions for employees on opening and closing shifts. Each step should be detailed so that even a newbie working in a coffee shop for the first time can figure out how to close the shift and hand it over to those who will work the next day.

If you understand that you can trust your team, then there is a second way to describe business processes.

You can create basic instructions on what to do in the morning, how to order a delivery or how to make a return. And then you need to take the formation of the general attitude of the company.

What will you do if you accidentally spill your coffee on a guest? Surely, apologize, find a way to replace his shirt and offer coffee at the expense of the institution.

And your waiter will be able to do the same if he makes such a mistake?

Give your employees some freedom in their actions, and then job descriptions that describe literally every step will simply not be required. Employees will think about how you would act in such a situation and do the same.

As a result, you will be pleased with how efficiently your team works.

Withdrawal of the owner from the processes

One of the most important stages in the life of any business is the withdrawal of the owner from the turnover and routine.

If without your attention the enterprise does not work, all processes stop and revenue falls, then this is the wrong business.

The task of the manager is to be above all processes in order to understand where the company is going.

This requires a few key ingredients:

• a team that has the authority to carry out current activities (a list of suppliers, access to certain financial resources, a well-established scheme for working with guests);
• clearly defined rules for the activities of employees.

If these two points are met in your business, then you can start the car so that it continues to feed itself, forcing it to rotate again and again.

After that, the owner will have the opportunity to solve global issues of the institution's development. He will no longer be immersed in routine, the business will cope on its own.

Unfortunately, in Russia, business owners have very little trust in their subordinates, seeing in everyone a lazy person and a potential thief.

As a result, the employee understands what is expected of him and begins to meet expectations. And the manager then says: “I told you, they are all stupid lazy people who cannot be relied on.”

Most people love to be entrusted with a new level of responsibility. This gives a sense of significance for the company, helps to grow and develop. The return on the employee increases exponentially. But not all business owners understand this, so the situation is changing very slowly.

Franchise Formation

Any business has four options for development.

1. Reach a stable profit and feed the owner for several years. Then lose part of the monthly revenue and be either closed or sold to other hands.
2. Get paid off and be sold to other hands, immediately bringing the original owner a decent amount, which he invests at his own discretion.
3. Come to expansion with your own resources or through the sale of a franchise
4. Bankrupt and close.

We will consider the third option.

It is important to understand a few things. Franchising is a logical stage in the development of a business, but at the same time, franchising is a separate line of business, completely independent of the main establishment.

In other words, it will not work to put one of the employees on the phone and offer everyone a franchise. This is a separate area that requires serious expenses at the stage of “packaging” a business, its promotion, selling a franchise package, and supporting a franchisee.

Franchise formation stages

1. Preparing the business for "packaging".
   1. Prescription of all business processes and regulations.
   1.2. Preparation of all technological maps and instructions.
   1.3. Registration of all marketing actions.
   1.4. Full revision of corporate identity.
   1.5. Trademark registration.
2. "Packaging" a business into a franchise.
   1. Obtaining trademark rights.
   2.2. Formation of the book on operational business management.
   2.3. Creation of a commercial offer.
   2.4. Establishment of a management company.
3. Franchise promotion.
   1. Creation of a website or section on a website dedicated to the franchise.
   3.2. Website promotion using contextual advertising, thematic blogs and forums.
4. Selling a franchise.
   1. Processing applications using the call center.
   4.2. Conclusion of a commercial concession agreement.
   4.3. Teaching future franchisees the basics of running your business.
   4.4. Assistance in opening an object under your trademark.
5. Franchisee support.
   1. Supply of equipment and consumables through the management company.
   5.2. Assistance in organizing marketing events.
   5.3. Control and analysis of revenue, bringing to payback.
   5.5. Brand promotion in general.

As you can see, the formation and sale of a franchise is a separate area that requires time, effort and money.

There are a lot of low-quality franchise offers on the market, in which more than half of the required stages are missing.

As a result, it often happens that a person gives money for a franchise package, and just gets the right to use the name and several templates to create their advertisements. This is the wrong approach, in which everyone suffers. The owner of a trademark suffers image losses, and an entrepreneur who decides to open under this brand suffers strength, time and money.

Finally

Opening a coffee shop from scratch, building a loyal audience, tweaking all processes and taking the owner out of business is not easy.

It will take a lot of effort to start even such a small business as a small coffee shop. But it's worth it.

Starting with a small investment, an entrepreneur can gain invaluable business experience and then scale it up to a larger project.

Try and everything will work out!

Do you want to start a restaurant business, but do not have the experience and money? Try starting with a coffee shop. Open a small coffee shop from scratch It is not difficult - absolutely anyone can do it if they wish and believe in success. It will give you an understanding of how to properly work with clients, how to keep registration and records, how to calculate profits and make plans for the future. In the future, you will be able to build a network of your own coffee houses or switch to a full-fledged restaurant business.

Why a coffee shop?

A coffee shop is, in fact, the same catering establishment as a restaurant. The only thing is that it is designed for other customers. Here, the main thing is comfort, a quiet unobtrusive atmosphere, a classic menu and affordable prices.

The coffee shop should be cozy and beautiful

In a cafe it should be nice to sit alone with your thoughts, gather with friends, relax with your family. The main assortment here is invigorating, fragrant coffee and various desserts for it. It should smell nice here, alcohol and loud, screaming music are not needed here. This is an atmospheric place for spiritual relaxation.

What's on the menu?

Menu base: coffee. Delicious, natural, prepared in various ways. Coffee is served with various desserts, cakes, light sandwiches or pancakes. As a rule, coffee houses do not have a very extensive menu - a dozen types of coffee, a dozen - desserts. Expanding the range towards various salads, pizza, sushi will simply kill your atmosphere and turn a cozy establishment into a courtyard. Although some coffee shops can serve teas and even wine in small quantities to customers.

French style establishment

This is a classic European establishment. Tables with white starched tablecloths, expensive porcelain cups and saucers, heavy metal spoons for dessert are popular here. Here you can sit comfortably, take a break from the bustle of the city, relax after work or hold a business meeting with colleagues. French-style establishments usually have an excellent range of pastries and desserts, they offer alcohol and various cold snacks.

Classic French style coffee shop

American style establishment

Everything is much simpler here: no stiffness and luxury. Everything is as practical as possible and designed for the speed of service. There are no alcoholic drinks here, smoking is often not allowed, and the interiors are simple and minimalistic. Coffee will be served to you right at the counter. Also in the assortment can be various pies, tea, syrups, pancakes, cookies and other sweet delicacies.

mobile coffee shop

Although this is not exactly a coffee shop, it is worth noting it as a separate type of business. This is the easiest option for how to open a coffee shop from scratch. It can bring an excellent income, and the costs for it are several times less than for a building. To organize such a cafe, you will need either a special car or a small minibus. In addition to coffee, you can set up the production of pastries and various packaged cakes. Such mobile units will be relevant under office buildings, in passage places, near hostels, various organizations with a large number of employees. Experts note that the payback for this type of business can reach 300%.

Confectionery

It goes well with the sale of coffee confectionery. If you equip it with a small hall for 3-4 tables and offer customers high-quality coffee, then your revenue will definitely increase. People will not only buy desserts to take away, but also eat them immediately on the spot. In the confectionery, you can also organize the sale of juices, ice cream, sweets, etc.

Note:with the right business organization, the number of customers in a confectionery grows by 50-60 percent after the launch of a coffee shop.

The patisserie is a great place for a coffee shop

Establishment in a small town

Some people think that a coffee shop is only profitable in a big city. But this is not true. In small towns, coffee houses feel quite confident. The main thing is to choose the right place and create a good assortment.

Advantages:

1. The opening obviously will not go unnoticed, because even in cities with 50 thousand people, each institution is discussed between people.
2. Low rent. In small towns, rent is low - this will always allow you to stay in the black.

Flaws:

1. Low markup. In small towns, the income level is usually low, so few people will buy coffee at the Moscow price.
2. Low permeability. In order to always have customers, you must sell only high-quality coffee and desserts, and also do not forget about comfort.

Note:many businessmen try to raise their income by selling beer and alcohol in the cafeteria. It is categorically impossible to do this - the profit will really grow, but only at the first stages.

Then people will simply stop going to drink coffee where others drink beer, and your establishment will turn into a classic eatery.

Establishment in a shopping center

This is the best option of all, but it is often associated with high costs. What do you need to open a coffee shop? in the mall? Sign a lease with him. Prices here will be very high, but the traffic is high. People do not stay in such cafes for too long, so you will get many new customers and orders.

The main thing in a coffee shop is style and comfort.

Where to open?

The main thing in the coffee business is the right place. You need traffic and a large number of people. Office premises, universities, shopping centers, public places, stations have proven themselves well. The best option is a small separate room on the ground floor, with access to the main street, with shop windows and a bathroom. If the room allows, then it can be divided into two rooms - one for children / families, the second for business. The presence of a free area nearby will also be a plus - in the summer it will be possible to equip tables here and open a summer area.

What do you need to buy?

How to start opening a coffee shop? Your establishment must have:

1. Coffee machine.
2. Coffee grinder.
3. Mixer.
4. Fridge.
5. Microwave.

A baking cabinet and a freezer for storing semi-finished products can also be optionally installed. Where can I get all this? Can be bought or rented. Below we will look at several ways.

Where to get coffee

There are no problems with this - in Russia there are a huge number of companies offering high-quality coffee at affordable prices. You need to constantly monitor the quality of coffee - this is your income and reputation. It is very easy to lose both. Be sure to try the purchased raw materials, evaluate the degree of roasting of the grains. Write ads on thematic sites that you are looking for a supplier - you will be instantly overwhelmed with applications. Study the reviews of your future partners and offer them long-term cooperation - they will certainly offer you preferential prices and interesting conditions, demanding in return that you work only with them.

Note:you will need to purchase several varieties of coffee at once - you will not be limited to one. You should offer customers at least 4-5 coffee options.

The main thing in a coffee shop is high-quality coffee and desserts

Paperwork

First of all, you need to register with the Federal Tax Service by obtaining a license 55.30 called "Cafe and Restaurant Activities". Then it all depends on the room. There are three options for the development of events:

1. Previously, there was a cafe or restaurant on this site. In this case, you will only need to sign a lease agreement.
2. You buy a premise in which there was already a catering establishment. You will need to re-register documents for a new name.
3. This building has not been used for catering. In this case, you will need to obtain the technical conditions for opening, transfer the engineering network diagram to the relevant structures, and obtain approval documents from the health station and the fire department.

In any case, you will have to write an application for opening to Rospotrebnadzor, contact the Fire Safety Service and the SES. This process is quite long, but without it it is impossible to start. making out documents for opening a coffee shop, you can in parallel, to repair the premises and issue medical records for themselves and the staff.

Staff

By the way, about the staff. There are two development options here:

1. It will be a family business. That is, you or your relatives will work in the cafe.
2. Classic business. You will need to hire at least two salespeople who will work in shifts, and possibly maintenance staff.

If you are opening a mini-coffee shop, then it is better to stop at the first option. At least initially, it will significantly reduce costs.

Franchise

One of the options to open your own cafe is a franchise. You will not need to buy equipment or look for suppliers - all this will be provided to you by the parent company. She will also advise you on any issues and help with registration. This is the optimal ratio of price, quality and risks. When operating through a franchise, your cafe will pay for itself in 18-36 months.

Franchise is a great way to quickly start a business

Cafe design

If you are not a franchisee, then you will need to design your own coffee shop design. Remember that you need to focus on convenience and coziness. It is advisable to use warm colors and try to make the cafe “homely”, so that people subconsciously want to stay in it for as long as possible.

Advertising

Every business needs promotion. Outdoor advertising is suitable for opening - the creation of a sign, printed materials, perhaps even a small presentation. Then you should advertise on the Internet, on various thematic forums, on discount sites. Don't forget about interesting flyers. You can also create your own website and put a menu on it. This helps to attract a large number of customers.

Business plan

We have listed the main points that you need to know to open. Now let's look at an example coffee shop business plan to see how quickly it will rebound. The calculation is made for a small hall with an area of ​​​​50 square / 20 seats.

1. Hall rental - 50,000 rubles per month.
2. Equipment - 150,000 rubles.
3. Furniture - 50,000 rubles.
4. Raw materials - 50,000 rubles.
5. Related product - 10,000 rubles.
6. Advertising - 10,000 rubles.
7. Other expenses - 10,000 rubles.

Registration costs and staff salaries are not included here, as these amounts can vary greatly. And the rent of 50 thousand is also not a constant number - it all depends on the place.

Now let's calculate the income. The average check for a coffee shop is 150 rubles. This price includes a cup of coffee — 80 r. and dessert 70 r. To prepare one cup, you need 7 grams of coffee, that is, about 140 servings per kilogram will be obtained. 1 kilogram of quality coffee now costs 1,200 rubles, that is, when you sell it, you will receive at least 11 thousand. Normal traffic for this type of business is 120-140 people per day (1 kilogram of coffee). This means that you will receive about 20,000 rubles a day, and 600,000 a month, respectively. As you can see, it is quite profitable. As a result, you will reach the payback of your business in about one and a half to two years.

The coffee house is a cosiness, a pleasant smell and sincere atmosphere

You can significantly reduce costs by refusing to buy a coffee machine. Very often it can be rented from a coffee supplier. In return, he will require you to buy from him at least 10 kilograms of products per month, but you will use up such a supply in a maximum of two weeks.

In contact with

90% of people are sure that opening coffee to go is easy. On the one hand, they are right. The only clarification is that it is simple and easy to open coffee to go only if you know how to do it correctly. Despite the fact that in appearance the coffee to go format seems simple, like any other business, ignorance of the subtleties and nuances can turn a profitable and promising business idea into a loss-making enterprise that works to zero and sucks out the last pennies.

To avoid such a situation, you need to know where to start and what stages of the business should be given utmost attention.

For example, you need to start by defining the target audience for coffee to go. By asking yourself who will buy your coffee, you can adjust the design, strategy and concept of your small business to the needs and requests, interests and desires of specific people - your future customers.

The target audience of coffee to go is mainly young people from 18 to 24 years old. In 70% of cases, they are girls.

Students, young professionals, lower-level managers - these are your potential customers. They appreciate low prices, friendly service, efficiency and social activity. Of course, older people should not be discounted either, there are coffee-to-go fans among people over 50. But to be honest, answer yourself the question, how many of these fans will walk past your coffee to go every day and how many of them will consider buying?

But it is precisely the number of people passing by, coupled with their “quality” (belonging to the target audience) that is the key to the success of the coffee to go point. Finding a place like this is half the battle for coffee to go.

However, do not forget about another important fact for the coffee to go business. This is the taste and quality of the coffee itself. If you prepare delicious invigorating drinks, then they will come back to you, they will recommend you to friends and acquaintances. So you can ensure that spontaneous purchases will be reduced, and the number of regular customers will increase.

We will talk about all these subtleties and other important little things further.

Investment size

Opening a take-away coffee shop can be considered a business with little investment. According to the experience of entrepreneurs who have opened their own take-away coffee points, you can meet 200 thousand rubles, and the upper limit of the starting capital is unlikely to exceed 400 thousand rubles.

This difference in initial capital is explained by the wide opportunities to save.

Of course, the amount of funds needed to start will largely depend on several large expenses, without which it is simply impossible to open a coffee point with you. The first is rent, which we'll talk about a little later. Secondly, the equipment.

Takeaway coffee machines

If the flow of customers depends on the choice of the rental place, then the ability of the point to quickly and efficiently serve this flow will depend on the equipment on which you will prepare coffee.

Professional coffee machine and grinder - the main means of preparing and selling coffee to go.

It makes no sense to put a home or even a super-automatic coffee machine on the point of coffee to go. Firstly, such equipment will not be able to provide the required quality of the product, and secondly, it is not designed for continuous and uninterrupted operation. And if the coffee machine breaks down, you will no longer sell a single cup of coffee. Remember, the miser pays twice: time spent, money lost.

That is why many entrepreneurs are trying to buy high-quality, foreign equipment, the cost of which can be 150, and 250 thousand rubles, or more. If you don’t have that kind of money, but working on professional equipment is still a priority for you, equipment rental or the purchase of used coffee machines comes to the rescue.

Usually, coffee equipment for rent (even free of charge) is provided by coffee bean suppliers, subject to the purchase of a certain amount of coffee from them. At the same time, they also advise on the selection of the necessary list of equipment depending on the expected scope of work (for example, one- or two-chamber coffee machines) and provide maintenance and repair of equipment. However, even in the case of free rent, many companies require a security deposit - from 20 to 50 thousand rubles.

As for used equipment, it will take no more than 100 thousand rubles to buy it.

What else will you have to spend on?

You will also have to spend money on a sales stand or the design of a rented kiosk. Naturally, when designing the appearance of a coffee to go point, you need to pay attention to the fact that it attracts attention and attracts glances. The appearance should cause a reflex desire to drink coffee or tea. The name on the sign should not subtly hint that an invigorating drink is being poured here, but shout about it so that a person at first glance understands that you are offering coffee, and not selling donuts or SIM cards...

Returning to the investments required to open a coffee-to-go business, it is also worth mentioning all sorts of little things, which are nevertheless important for comfortable work without failures and overlaps.

Purchase of consumables for the preparation of a variety of coffee drinks - milk, toppings and syrups; additional assortment - snacks, sweets and snacks; purchase of disposable cups, lids, spoons; purchase of bar equipment.

By the way, there is an option to save on the purchase of consumables - for example, disposable tableware, if you can cooperate with other coffee-to-go owners who buy non-branded cups.

Step-by-step instruction

Having calculated the required amount of investment in the coffee to go business, it's time to take action.

For starters, legalize the business. It would be best to register yourself as an individual entrepreneur and submit an application to the tax office about choosing a UTII taxation system. This tax will allow you to pay less due to the lack of employees and the small rented area on which activities are carried out. Taking into account the minimum required area of ​​a coffee-to-go outlet of several square meters, you will pay an average tax of about 3,000 rubles. In addition, for individual entrepreneurs on UTII, a cash register is not required, which means that you can issue a check only on demand using a conventional CPM (check printing machine).

The OKVED code for the coffee to go business is 55.30 “Activities of restaurants and cafes”.

Despite this OKVED, you do not need to obtain any permits, since there is no full-fledged kitchen, which means that there is nothing for the supervisory authorities to check. All that is required of you is to notify Rospotrebnadzor of the start of activities. It is worth waiting for checks from the SES only if complaints appear. If you're lucky, you won't have your first audition meeting until three years later.

Attention to the workplace

You should also take care of ordering a sales rack in advance. It will take at least two weeks to design and manufacture. Provided that you already have a selected rental location.

The very process of installing a counter, bar or kiosk equipment can also cause difficulties and problems that will entail the postponement of the date of the planned opening.

In advance, for example, you need to take care of proper energy supply. If it is not there, you will have to call an electrician and conduct an additional line, which will need to be agreed with the landlord. Therefore, all issues related to electricity, heating or water supply must be resolved at the stage of signing the lease. At the same time, the contract itself should not be concluded for a long time: your expectations about traffic may be erroneous and in practice the pedestrian flow will not be converted into buyers and customers...

From coffee to cookies: how to choose a supplier?

Naturally, in parallel, you need to look for suppliers of consumables and raw materials.

And first of all, it is necessary to decide on the supplier of coffee beans. If your customers don't like your coffee, all is lost. Delicious coffee is one of the main components of the success of the coffee to go business. There are a huge number of varieties of coffee that suppliers can offer. Both your own taste and the advice of the suppliers themselves, and analysis of competitors will help you navigate the choice.

If you buy your own coffee equipment, you will not be dependent on a particular coffee supplier and the range of varieties offered can be much wider.

Find out if your chosen variety is suitable for classic coffee drinks, as it is on the usual espresso, latte, cappuccino, americano and mochachino that you will specialize. The volume of the initial purchase will depend on the conditions under which you sign a contract with the supplier, whether you will rent equipment, etc. No need to be afraid of numbers of 10 kg or more.

A small 200 ml cup of coffee takes 9 g of coffee, and 18 g for a 400 ml cup.

Thus, the purchased 10 kg of coffee will go to just over 1100 small cups of coffee. At the same time, a working point of coffee with you in a passable place sells much more per month.

In addition to the coffee card, it is necessary to draw up a menu and a list of additional assortment. Will you sell various chocolates and sweets, or maybe ready-made sandwiches or even pastries?

If the answer to this question is yes, you should look for profitable suppliers or partners who could provide you with the required amount of products, usually not too much. You can buy chocolates or oatmeal cookies at wholesale markets and bases, as well as at stores such as Metro, Lenta and Auchan.

Of course, coffee as a drink will remain the main component for a coffee to go point, and various sweets and “snacks” are needed more likely only to increase the average check and customer convenience. You can hardly make money on chocolates or pastries. Still, the margin on the resale of someone else's products is small.

In general, the volume of additional assortment does not exceed 5-7% of the turnover.

The assortment of snacks and additions to coffee will change - some positions will disappear, others will be added. It is definitely necessary to experiment with the assortment, but only when the work of the outlet stabilizes and the changes do not entail a sharp decline in revenue.

Barista for coffee to go

An important factor in the success of the take-away coffee shop is the professionalism and competence of the barista. This person should not only prepare delicious coffee, but also properly serve customers, communicate with them, be able to resell, thereby increasing the average bill. With the search and hiring of such a person, certain difficulties may arise both at the launch stage and at the first time of working coffee with you.

When opening their first coffee-to-go outlet, entrepreneurs often personally stand behind the counter and serve their first customers, working 12-hour days without days off and lunch. But such work on two fronts quickly drains. In any case, an entrepreneur will need a shift or a full-time employee. At the same time, hiring a professional barista is not always possible. Basically, young people who do not have the slightest idea of ​​​​how to properly prepare coffee respond to the vacancy of a barista at a coffee point with them. She is attracted by flexible hours, hourly pay, etc.

Careless young coffee baristas bring their friends to work so they don't get bored. And instead of working, they arrange a farce.

A feature of working with the staff of the coffee point to go is a large turnover of staff - which will stop only when you hire the right person - friendly, honest, hardworking and responsible, who, moreover, will quickly master the art of making delicious and high-quality coffee. Agree, such people, especially young ones, are rare today ...

Therefore, the future owner of coffee to go at first will have the task of finding and training a reliable person who can replace you at the counter. Subsequently, if you do not stop at opening one point of coffee with you, the need for employees will increase. Therefore, it is necessary to immediately determine the stages of selection and training of employees, as well as develop a shift schedule, a system of motivation and control.

One of the barista motivation options is bonuses or bonuses for overfulfillment of the sales plan and the absence of comments (a percentage of the total revenue or a percentage of each coffee sold in excess of the plan).

But even the motivation system does not insure against unscrupulous workers who do not go to their shift, arrange a booth at the point, or simply treat work superficially. The owner of coffee to go is faced with the acute issue of control of an employee or shift.

Alternatively, you can install a surveillance camera at the coffee-to-go point and thus monitor the employee online.

Regardless of which option you choose to work with the staff - a stick or a carrot - when opening a coffee point with you, be prepared that at any moment you will be forced to personally stand at the counter and work as a barista.

If you are planning to open a take-away coffee point, be aware that all your profits will depend primarily on the location. At the same time, choosing the right location for a coffee to go point can be one big problem.

A couple of years ago, when no one heard anything about coffee to go, landlords, especially large shopping and business centers, did not understand how coffee could be prepared on three square meters and refused to rent. Today, almost all the tidbits in more or less large shopping centers and business centers have long been occupied.

However, the rental market is quite competitive and involves a change of tenants. It's just a matter of price. If you have found a tasty place, but it is occupied, you should start negotiations with the owner or the rental department, find out the rental rate and offer to pay more, or convince that your coffee shop can generate additional traffic and attract a certain audience.

By the way, you can open a coffee point with you not only in megacities, where the lifestyle pushes people to do everything on the run, including drinking coffee, but also in small towns. Moreover, it is even easier to find a profitable place for coffee to go in a small town - there are fewer points with high pedestrian traffic in small towns, which means that the probability of choosing an unsuccessful place is reduced.

However, it is still quite easy to make a mistake with the choice of a rental place for a coffee point with you. It often happens that a location seems to have high traffic, but its quality can only be assessed by starting to work. For example, it may turn out that there is simply no target audience among the traffic passing by. Or the point itself is not located in the flow of people, as it should, but “around the corner”.

When considering locations for coffee to go, you don’t need to limit yourself to rental options in shopping or business centers.

Ruslan Mitrofanov from Vladimir told us how he decided to buy, why he chose Take and Wake, and how the construction experience helped him in his work.

Ruslan Mitrofanov is a partner at Take and Wake in Vladimir

- a network of coffee shops in the format of coffee to go. Open points in shopping and business centers, street kiosks. They brew coffee from their own roasted beans, which are imported from Brazil, Ethiopia, Kenya and Rwanda. In addition to the classics, there are 14 signature drinks on the menu. Promotions and discounts are regularly held, seasonal offers are valid. The client can order and pay for a drink through the company's mobile application, which is suitable for iOS and Android.

The owner of the network, Konstantin Kuzminykh, opened the first outlet in 2014 in Moscow. Since 2015, the company has been selling a franchise. As of the end of 2017, the Take and Wake chain operates 23 coffee shops throughout Russia and sold 1 million cups of coffee. The company's goal is to open 1,000 coffee shops in 5 years.

Own business

The Take and Wake coffee house is not the first business of Ruslan Mitrofanov. Since 2014, Ruslan, together with his friends, has been running a construction company. They specialize in industrial mountaineering - they repair the facades and roofs of houses, install and wash windows, conduct electricity and other communications.

The idea to open such a business came to Ruslan when he worked in a similar company as an assistant to the head. There he studied the field and gained experience. Everything suited, except for the position. Ruslan was generally bad at working for hire. He constantly saw the shortcomings of his leaders and did not hesitate to tell them about it. The leaders did not accept criticism and fired Ruslan. He had to look for a new place, but even there history repeated itself.

Ruslan's main business is working at height

Ruslan likes mountain climbing. For three years of work, his company has become famous in the Vladimir region. There are always orders, the plan is being fulfilled, profits are coming in. But Ruslan does not want to develop beyond the borders of his native region, he simply does not have such a desire, he already has enough.

Ruslan sees only one problem in the construction industry - seasonality. If during the summer it turns out to earn a lot, then in the winter this money simply goes to ordinary needs. In 2015, when his company was already a year old, Ruslan decided that it was time for him to open a second business. One that will generate income all year round.

Own coffee shop

Ruslan and his wife Daria are very fond of drinking coffee and are well versed in it. “I can tell good coffee from bad coffee,” says Ruslan. He was not satisfied with the quality of the drink in any institution in his city - sometimes too bitter, sometimes the aftertaste is unpleasant. So the Mitrofanovs had a dream of their own coffee shop.

Drawing attention to the prices of the drink in establishments and its cost, Ruslan came to the conclusion that the coffee business has a high margin, which means it should be profitable. I began to study the franchise market in this area. Ruslan was not going to open a coffee shop from scratch - there is too much to know and be able to do, and it will not work to combine it with the main business.

Ruslan found on the Internet. I read it - I liked it. Firstly, the philosophy of the company was close to Ruslan in spirit. And secondly, the price was right. If most coffee-to-go franchises at that time were sold for 250-300 thousand rubles, then Take and Wake offered their package for only 80 thousand. Ruslan called Konstantin, asked a few questions, received answers and began to think.

I thought six months. While thinking, followed the development of the company. When in May 2016 Ruslan discovered that the Take and Wake network of three points had grown to 20, and the entry fee had risen in price to 100 thousand rubles, he understood that he had to act. I called Konstantin again, arranged a personal meeting, and went to Moscow. And he liked the person, and the company, and most importantly - coffee. I signed a contract, paid a lump-sum fee, received a franchise package with instructions and went home to open a coffee shop.

Take and Wake franchisee training system - lessons with mandatory homework

Beginning of work

First of all, Ruslan dealt with organizational issues - agreements, permits, registration of forms of activity. There were no problems here - after all, Ruslan did not open a business for the first time and knew where to go and what to do. Yes, and the franchisor helped to resolve all issues with lawyers or accountants, collect documents. The problems started later.

Finding a place

Ruslan did not manage to find and rent a room for a coffee shop right away. Vladimir is a small city with only 350,000 people. In the very center of the city, where there are a lot of walkers and tourists, all the places are already occupied and the rental prices are too high.

To help Ruslan solve the problem, Take and Wake's head office conducted an analysis of the territory and offered several options. Of these, Ruslan chose a room next to a large business center, not in the very center of the city, but next to it - a three-minute walk from the Golden Gate. Tourists go there, but the main part of the visitors are employees of the business center.

It was disturbing that a tent with coffee was already working nearby. But Ruslan opened his establishment in a different format, so he decided to take a chance - to make a coffee house better than that of competitors and lure their visitors to him. The place was approved.

The landlord was good. He not only did not ask for a deposit and an advance payment, but also gave a 20-day delay. As a result, Ruslan paid 30 thousand rubles for a month of rent. Every month, utility bills are added to this amount, it comes out to about 40 thousand.

Repair

On this joy from the premises ended - his condition was terrible. The walls were sheathed with plasterboard and covered with wallpaper 15 years ago, the electrics and plumbing worked somehow. A major overhaul was needed.

Ruslan spent 360,000 rubles on repairs and all 20 days of the lease deferment. It would have turned out more, but experience in construction helped. Ruslan did everything himself - demolished and rebuilt the walls, installed new doors, replaced the electrics and plumbing.

Even despite the savings, the preparation of the premises almost doubled Ruslan's budget. There was not enough money, I had to borrow from friends.

Friends helped, but the problems did not end there. Ruslan spent 150 thousand rubles on furniture. I ordered a bar counter from local craftsmen, but they did not complete the order on time. The opening day had already been appointed, and Ruslan was afraid that he would not make it in time. Therefore, the installation of the rack was taken up as soon as it was brought.

The sign was also installed at the last moment - three days before the opening.

Despite the fact that he had to work very quickly, Ruslan tried to do everything efficiently. At Take and Wake's headquarters, a design project was developed for him. Ruslan did everything possible so that his establishment did not differ in any way from the picture.

Equipment and consumables

When the problems with the repair and arrangement of furniture were resolved, it was time to buy equipment and supplies. On the recommendation of the main office, Ruslan purchased a Carboma freezer, a refrigerator, a toaster and a grill. I spent 60 thousand rubles on everything.

Ruslan rented a Simonelli coffee machine and a Fiorenzato coffee grinder from the main office for free. Its essence is that if you buy coffee and other consumables from the franchisor's suppliers, then the equipment is just given. And if you want to work with other dealers, the equipment will have to be returned or redeemed.

The suppliers of Take and Wake arranged for Ruslan, but the coffee machine did not. More precisely, not immediately. At first he was greedy and took a two-group, but it turned out that it was too big and would not fit on the counter. I had to go back to Moscow and change the coffee machine to a one-group one.

Ruslan also brought consumables from the Moscow office. I spent 60 thousand rubles on coffee, milk, syrups, cups, pitchers, holders and other trifles.

Staff

To save time, Ruslan started looking for employees for the coffee shop even before the renovation was completed. 30 people responded to a vacancy for a barista with a schedule of 2/2 and a salary of 25 thousand rubles in three days. Ruslan chose two and signed them up for training. Instructions for recruiting and motivating staff were given at Take and Wake's main office.

As a rule, employees are trained there - in their own barista school. But a specialist from the main office, Denis Kuzminykh, came to Ruslan's point on his own. For three days, he taught future baristas how to make delicious coffee and shared signature recipes. As a result of the training, the guys received certificates.

In addition to following the franchisor's recommendations, Ruslan took the initiative. A friend who does social media marketing suggested that he create an Instagram account for the coffee shop so that people would know about it even before it opens. So Ruslan did. Every day I posted news and photo reports there, wrote about problems, boasted of achievements. Instagrammers liked this initiative. In a year, almost 3,000 people subscribed to Ruslan's coffee shop account.

Clients

Ruslan believes that the main secret of success is to know your customers. Even before the opening, specialists from Take and Wake's main office helped him analyze the city, understand with whom and how best to work.

Ruslan decided to work with everyone. If, in general, a typical visitor in the network is a student, a young man under 35, then Ruslan often gathers women over 40, employees of the nearest business center, and managers. Regular visitors receive discount cards, and there are special offers for BC employees.

To make customers feel comfortable, Wi-Fi is available in the coffee shop, and each table has a socket. Soft music plays for atmosphere.

Expectations and reality

Comparing the expectations of buying a franchise with the reality of launching a coffee shop, Ruslan says that things didn't work out as planned. He expected to meet 400 thousand rubles, but spent 700 thousand.

Everything was clear on the franchisor's side, he was helped to resolve issues, gave instructions, but still some unplanned difficulties and expenses constantly arose. The repair of the premises alone exceeded Ruslan's budget twice.

Profit also had to wait longer than we would like. The coffee house reached the payback in two months, and the investments were completely repulsed only after seven. He thought it would be faster. For himself, Ruslan explained the extended terms by the fact that the institution opened in the winter. Most visitors come to Take and Wake for coffee to go, and winter is not the best time for festivities, Ruslan believes. In his opinion, the best time to open is summer or autumn.

Expenses and income

Expenses
Lump sum	80 000 ₽
Royalty	3% of revenue, but not less than 3,000 ₽
Legal registration	30 000 ₽
Rent	40 000 ₽ per month
Premises renovation	360 000 ₽
Furniture	150 000 ₽
Equipment	60 000 ₽
Consumables	60 000 ₽
Taxes, accounting and banking services	30 000 ₽
Salary of two employees	50 000 ₽
Income
Average check	150 ₽
Net profit	70 000-80 000 ₽ per month

Future plans

Ruslan is happy with the coffee shop, but still finds problems. After a year of work, he realized that it was time to look for administrators who would deal with the turnover and ensure that everything worked properly. Now employees call Ruslan for every little thing, he has to constantly come and repair or buy something. I would like to delegate the routine to someone else.

Alexander Kaptsov

Reading time: 6 minutes

A A

Small cozy coffee houses are popular among lovers of an invigorating drink, because in addition to relaxing in a peaceful atmosphere, you can order coffee of various varieties and enjoy delicious desserts here. Entrepreneurs also arouse a certain interest in coffee shops, since their opening is considered a fairly profitable business with a well-established system of work. How and where to open a coffee shop, what is necessary for organizing a business, what you should pay attention to and whether it is profitable to work on a franchise - you will find answers to these and other questions on the website.

What documents are required to open a mini-coffee shop?

Any business activity must be officially registered. To open a coffee shop, it is enough to register an individual entrepreneur. If the institution is supposed to sell alcoholic beverages, then you should register an LLC and obtain a license. The prepared package of documents is submitted for registration to the tax office. Attached to the passport and a photocopy certified by a notary are:

• A copy of the contract for the lease or purchase of premises for business activities.
• Conclusion of SES and OGPS on the use of the premises.
• Contract for the removal of organic waste and the disposal of mercury-containing lamps.
• Agreement with laundry, security structure and other necessary documentation.

What do you need to open a coffee shop?

Although opening a coffee shop is not such a costly option as organizing a restaurant business, it also requires no less careful study of all details. So where do you start?

Location - where is the best place to open a coffee shop?

According to experts, the success of a catering enterprise by 50% depends on its location. To make the right choice, the premises should be searched for:

1. In places with high traffic or in crowded places - near cinemas, parks, stadiums, airport. The disadvantage in this case would be that most of the clientele who visit the coffee shop are unlikely to become its regular visitors. Most likely, their return visit will depend on whether they will be in these parts again.
2. The location of the coffee shop near office buildings, business centers, etc. will ensure the influx of a regular clientele on weekdays . It will be convenient for many employees to make appointments with clients and have a snack at lunchtime in your establishment. The weekend will be quiet.

When choosing a room, one should not forget that it must have an emergency exit, which is provided for by security requirements. IN there is no need for a large area object, it is enough to have 30-40 seats.

Purchase of equipment

When opening even a small coffee shop, it is very important to choose the right equipment. This difficult task is best handled by professionals who not only take into account all the features of the business, including the planned load, but also offer equipment from reliable manufacturers.

The main list of equipment for a mini coffee shop:

• The device for preparation of coffee - semi-automatic or automatic action.
• Coffee grinder (in case of semi-automatic equipment).
• Table for cutting products.
• Microwave.
• Refrigerated showcase (if necessary).
• 2-3 spacious refrigerators.
• Muffin storage cabinet.
• Bar counter.
• Furniture for visitors.
• Water filter.

Besides. it will be necessary to purchase kitchen utensils - all kinds of dishes, cutlery, trays, as well as interior items for decorating the hall - paintings, decorations, lamps.

Recruitment

The main criterion in the selection of staff in a coffee shop should be the ability of applicants to work with people. A kind word, a smile, a friendly attitude, the ability to listen - all this will work to attract customers.

At the initial stage, 2 coffee specialists, an accountant and a cleaner will be enough.

If you plan to offer visitors snacks and snacks in addition to drinks, then you will need a cook and several waiters. All staff should be provided with health books.

Compilation of the main menu

Ideally, the assortment of a coffee shop should contain several drinks traditional for such establishments:

• Espresso.
• Americano.
• Cappuccino.
• Latte.
• Mocha.
• Tea of ​​various varieties.

In addition to them, you can offer all kinds of desserts: buns, donuts, cakes. If pastries will be prepared in a coffee shop, then additional kitchen space and appropriate permits will be required. Or it can be ordered from third-party restaurants and cafes.

Coffee house marketing and advertising

So that potential visitors can find out about the opened coffee shop, needs to be taken care of . However, you should not order the installation of billboards or advertising on television, radio, as these are unjustified expenses. The main customers of the institution will still be passers-by and residents of adjacent houses. Successful advertising options for a coffee shop are:

• Attractive signage.
• Distribution of flyers.
• Discount coupons.
• Well, the best advertising, as always, will be word of mouth.

To effectively promote a coffee shop, you need to correctly communicate all your advantages to customers. But ads don't have to be oversaturated. and it should display only real information. With high expectations of the client, it can be lost forever!

How much money do you need to open a mini-coffee shop - calculation of approximate costs

The main costs of opening a coffee shop will fall on the purchase of equipment and furniture. In general, you need to focus on one-time expenses in the amount of at least 2-3.5 million rubles.

What exactly is included in the list of costs?

• What exactly is on this list?
• IP registration + printing order - 15,000
• Licenses and permits - 10,000
• Premises rent - 300 000
• Renovation of the premises - 300,000
• Equipment + furniture + kitchen utensils - 1,200,000
• Interior items - 40 000
• Advertising events - 50,000-70,000
• Purchase and installation of cash registers - 50,000
• Menu + staff uniform - 80,000
• Fire safety system - 40,000

In addition, there may be additional costs for software, an engineering project, and other unaccounted ideas.

Mini-coffee shop business plan from scratch - minimize risks!

In order for the work of the coffee house to be successful and entrepreneurial activity to be profitable, it is necessary to carefully consider a business plan.

First of all, you should decide on the required amount of initial capital, the planned revenue for the month and the total aggregate income.

So, for example, with a properly organized business, an institution will be visited by 100 people per day. the average check will be 200-250 rubles. Revenue per day will be 2000-2500 rubles, per month - 60,000-75,000 rubles. The project will pay off within a few years.

To minimize risks, it is important to choose the right location for the establishment, provide visitors with quality service, set reasonable prices and design an attractive interior. The cleanliness of the establishment, delicious food and the friendliness of the staff will attract the maximum number of customers.

Franchise mini-coffee shop - all the pros and cons!

Acquisition of a franchise allows the institution to work on already proven technologies. A package of documents for business ownership, as well as brand awareness, will undoubtedly contribute to the effectiveness of the enterprise development. Even if the manager has no experience, the business can become quite profitable if you follow the franchisor's recommendations and train the staff. In the absence of sufficient funds for business development, the parent company will tell you which bank to get a loan from and act as a guarantor of the return of funds. This is the advantage of a ready-made business development model.

 

It might be useful to read:

• Barbecue business plan: documents and necessary equipment;
• Interesting and profitable options for business ideas for the provision of services;
• About how I opened a coffee shop in a business center;
• How to open a coffee to go outlet: step by step instructions;
• Real people's stories about how to make your first million dollars from scratch The person who earns;
• What goods are in great demand in Russia?;
• What services, products in our market do you lack?;
• What is profitable to buy on aliexpress for resale;