What to call the delivery of proper nutrition. Idea Bank: The name of the food delivery service. Start-up capital and monthly expenses
V modern world a person is so busy that sometimes he does not have time to make elementary food for himself. And this is where delivery services come to the rescue, which are now called the fashionable word catering. Let many say that for Russia given view services are a novelty, but in large cities people with might and main use such a convenient way to save their precious time.
Of course, catering involves not only the delivery of cooked food, but serving and decoration. Therefore, the service is in great demand for catering for company employees, banquets and conferences.
Now there are a great many restaurants and cafes that also deliver food to order. In their ads, they rely on speed and quality. And of course, any ad must have a significant amount of humor.
We bring to your attention a selection of fun ads for food delivery services.
25.04.2013 07:12:58
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Ordering a delicious lunch at home or to work is a small gastronomic pleasure that almost everyone allows themselves from time to time. Someone chooses a large and hot pizza, others - light and harmonious in taste Japanese cuisine, still others - something more “homemade”, for example, a simple soup with noodles and meat in addition to vegetable salad.
And there are incredibly many different delivery services, even in small cities - they all compete with each other, constantly presenting (and attracting customers to this) increasingly stringent requirements for the quality / taste of products, service, marketing and customer loyalty.
Market laws - there's nothing you can do about it! But this only plays into the hands of simple "eaters" who are constantly looking for where the most delicious lunch will be delivered at the most democratic price in the city.
But not all companies are on the "beaten track". There are several very funny and unusual concepts related to food delivery in the world - we will tell you about them today.
"We will deliver directly to the traffic jam"
For Europe and the United States, this is surprising, but for a number of Asian countries this situation can even be called ordinary - your delicious lunch is delivered not to your home or office (as we are used to), but to an approximate geolocation point, that is, directly to the car, for example.
In the largest cities (like Jakarta, Bangkok or Manila), drivers order a small hot lunch or a whole “box” of food for the day in a traffic jam, calling the car number, street and approximate place, hoping that the courier will bring everything in about 30 40 minutes.
Such delivery services, as a rule, are represented by a huge number of cafes throughout the metropolis, which allows you to very quickly respond to an order, deliver food on time and not overcharge prices, keeping them at a competitive level.
"We are taking from anywhere"
And such a concept appeared in India, later spreading to Bangladesh and the countries of Southeast Asia. Some delivery services do not "produce" anything, but they will gladly bring any food from anywhere in the city at an agreed price. Conditionally - you can order fried chicken, and couriers will look for it.
However, this is not the approach that made this category of deliveries famous. Best of all, the system “take it from home” has taken root. So if the wife of a bank clerk in Delhi decides to cook a delicious homemade meal for her husband, she can send it to the office by contacting special company- everything is delivered quickly and in special containers.
"What we bring, then eat"
Such deliveries are 100% “history” for outrageous individuals. They are popular in many countries, but they are especially respected in student cities-regions of England, Scotland, USA and Germany.
The bottom line is simple. You call the company, name the amount of money (usually it should be more than $ 30-40 / pounds) and some reason, for example, a romantic date. In an hour and a half, the courier will bring you an absolutely "author's" set of products, which can include both ready-made snacks and products for the preparation of a specific dish.
A big plus of such services in real creativity - they can bring you something that you yourself would never guess to order.
"The usual in the unusual"
Everything is much simpler here. These non-standard deliveries are engaged in the fact that they carry enough "everyday" food in an unusual form. It seems to be nothing special, but some are really hooked.
You can get a huge triangular pizza, an uncut roll to be eaten whole (like a shawarma), or some Mexican-style dessert-cake. Unlimited flight of imagination.
"We will bring and serve"
In some ways, such a system is similar to catering, but the differences are significant. With “catering” you don’t need to organize or plan anything in advance - as always, you simply order, for example, a hot dinner for a certain amount and pay additionally for the services of a waiter (some companies may send a cook, sommelier, dishwasher).
It is quite expensive, but it makes a strong impression - a trained person will open all the bags, transfer the dishes to your favorite dishes, serve everything to the table, add drinks, and then remove the vacated plates.
All these, of course, are very non-standard deliveries - and in "ordinary" cases (especially in Russia) it would hardly make sense to turn to something like that. The vast majority of "real needs" are simply delivering truly delicious meals with quality ingredients. To be fast, hot and not very expensive. All these requirements are met by the Dostaevsky service operating in Moscow and St. Petersburg - round-the-clock free shipping a wide variety of dishes: from Japanese cuisine to cakes. Try to place an order - the level of service will pleasantly surprise you!
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If you decide to open a sushi bar or sushi shop, but do not know what to call it, the information in this article will help you choose the best way... Below are the basic principles for creating vibrant themed names for such establishments, as well as many examples of existing restaurants and sushi shops across the country.
Principles of building the names of sushi stores and sushi bars
In order to understand the main strategies for the formation of such brands, it is necessary to identify several main groups of names that have a common focus and semantic load. Each of these categories is detailed below:
- Names with direct occurrence of the word "sushi"... Stores that sell this popular dish, as well as sushi restaurants, often include the name of the main dish in their brands. The advantage of such a strategy is obvious - it allows you to emphasize the direction of the establishment and evoke the necessary direct association among customers. Moreover, this principle allows you to distinguish sushi bars and shops from other similar establishments and retail outlets, which, of course, only plays into the hands of entrepreneurs.
- Japanese or Chinese names, as well as brands associated with oriental culture. In general, this principle is similar to the previous one, with the only difference is that such brands “take” with their sound, and not with their semantic load. So, calling your establishment "Hachimaki" or "Sakura Blossom" you automatically draw a parallel with the direction of the sushi bar or shop.
- Other thematic names related to sushi rolls, sea, etc. Calling his establishment "Rice and Fish" or "CutFish", the entrepreneur also evokes the necessary associations among the clientele, although not using such obvious methods. It is enough to show your imagination and use any attributes of this dish or its relation to the sea, and you can form a bright name, such as, for example, "Wasabi" or "Sirena".
- Other, original names. First of all, it should be noted that this category is the least common. However, this does not mean at all that it does not have its own advantages. So, in this case, the name "takes" not by its associativity, but by its catchiness, which is also important in any business. "Tamagotchi", "ToDaSe" and other names of this group are easy to remember and stand out among the brands of other establishments engaged in the manufacture and sale of sushi.
Examples of names of sushi bars and shops
Names with direct occurrence of the word "sushi"
|
AutoSushi Light East-sushi Daruma sushi Noodles and sushi Signor Sushini Sushi avenue Sushi and Malt Sushi King Sushi Roll Sushi city Sushi 1st Sushi & Pizza Sushi Market Sushi Pizza Market Sushi Soro |
Sushi Traditions Sushi currents Sushi factory Sirocco Shiska Sushi |
Japanese or Chinese names and brands associated with oriental culture
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Jolly samurai Two sticks Gin no Taki Epon policeman Il Tokyo Maneki-neko Okimi-san Samurai Market Tagosaga Takumi San |
Tokyo San Three samurai Hachimaki Hinomoto Sakura blossom Japanese express Teriyaki express |
The current name of the delivery service "Banzai" does not reflect that there are other cuisines in addition to Japanese cuisine.
American cuisine (pizza, quesadia, french fries, etc.); Japanese (sushi, rolls, etc.); chinese (hot meat dishes, salads, etc.); Italian (pizza) cuisine, as well as drinks, desserts. All dishes are made at the company's own factories (immediately after the operator receives the order from the client) and are delivered by couriers. Delivery across Novosibirsk is free.
There are companies on the market that specialize in the delivery of either pizza or sushi, as well as delivery services ready meals from restaurants.
As a rule, the name of the delivery service coincides with the name of the institution, now there are in the city: Harakiri, Planet Sushi, Arigato, Yakitoria, Sushi house, City sushi, Master Sushi, Sesame, Pizza Rio, Capriccio, Japan mom, MaxiPizza. The target audience: The target audience. No studies have been conducted.
According to our data, these are men and women 18-40 years old, active consumers with an average income (go to establishments Catering).
Food is ordered: at home (about 70%), in offices, hotels, entertainment centers recreation.
Companies, families, colleagues, singles order.
Restriction: orders from children are not accepted (from 18 years old). The decision to choose a delivery service is influenced by the habit of ordering in one place, the positive experience of previous orders. They refuse orders that take a long time. Formulation of the problem: Strong side companies in comparison with competitors: the ability to combine an order in one service, immediately order pizza, sushi, and other dishes.
It is desirable that the name reflects the essence of the company - delivery of various food.
We liked the title "A Feast for the Whole World". It reflects well the content of the service: food from different national cuisines. However, this name sounds archaic, and we would like a modern version. Additionally: The associations that the name should evoke: tasty, varied, fast.
The title should be contemporary.
There should be no indication of the region (Siberia, Novosibirsk)
Number of words: 1-2
You can Russian, you can foreign
Neologisms are possible
filing form:
if the name is Russian, then only in Cyrillic, if foreign, then in Latin and Cyrillic (logos / logos)
2009-08-21 17:07
There are three directions in generation:
1. Delicious food, cooking (Gourmet, Matter of taste, etc.)
2. Fast food delivery (Momentica, Figaro)
3. Choice of different cuisines (Inter-kitchen, Potpourri)
The authors leaned heavily on the first two topics, but the Customer is most interested in ideas on the THIRD item, because it is the wide menu that is his competitive advantage..
As already reported, names that play on a set of 4 specific kitchens will not be considered, because their number and selection will vary.
From \ "general food \" and \ "delivery \" directions will be considered only very bright images in the manner of Figaro. Be careful with the word \ "kitchen \" so that the name does not read like a furniture salon.
Foreign or Russian name - no preference. The name should not be archaic, we need a modern brand for a big city.
2009-08-26 19:17
The customer has extracted a new series of titles from the generation. In general, preference is given to bright emotional images and sonorous combinations.
Descriptive constructions like Foodmark are not interesting, I like figurative StarFood, FlyFood
Examples on the topic \ "Wide menu \" - Grand menu, Freestyle.
Vivid images of food hedonism - Behemoth, Epicurus
Sound Combinations - Menu Avenue
We remind you that the name should not be frivolous, the Customer has a solid company.
Of the ideas with humor, only one was noted - Shakespeare (the brand can be advertised - SHAKESPEARE to the whole world, classics of the genre, etc.)
So, it should be brighter.
Perhaps tomorrow clarifications and comments from the Customer will be added.
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