Light design of shop windows. LEDs for lighting shop windows - norms and principles of creation. Prices for services for lighting design of shops

The profitability of any store directly depends on the degree of presentability of its window. It is the shop window that should always be decorated in a favorable light, both literally and figuratively.
Showcase lighting is an effective way to attract the attention of potential buyers. The original lighting makes the store unique and memorable. A beautiful bright glow is especially important in holidays, however, it will be appropriate also during weekdays. With equipment from Aurorasvet you can make your shop window the most attractive among competitors. A large selection of lighting fixtures allows you to create a thematic design.
Sometimes, more than just light is needed to give a storefront display a pleasing and inviting look. Volume is what will make the shop window more expressive and clear. For this, strobes come in handy. Due to their special structure and wide choice color design, the showcase can turn into a real fabulous decoration at night with an expressive appearance... It is unlikely that someone will be able to pass such a store by. Thanks to the skills of our specialists, the installation work will be performed at the highest technical level.
Remember, decorating a storefront is needed not only to showcase your products, but also to invite potential clients... In other words, your store should speak from the window about its hospitality and individualism to every customer who comes in. You can buy consoles and motives from us, as well as controllers and other equipment for controlling light. A beautiful shop window is a window on a holiday, and the more people visit this "holiday", the more personal profit you will get from this.

Advantages of LED shop decoration equipment:
energy saving - diode lamps consume several times less energy compared to incandescent lamps. Therefore, even with prolonged work in the dark, their maintenance will be much cheaper;
long term use - LED equipment will last more than one year. The service life of some products reaches 100,000 hours with intensive use;
safety - even with long-term operation, the diodes practically do not heat up, unlike incandescent lamps. Therefore, such equipment can be used in rooms with flammable finishes.
Aurorasvet offers original solutions for indoor and outdoor lighting. With such equipment, you can embody any of your decor ideas. Thanks to bright, high-quality and original lighting, your store will never go unnoticed.
Manufacturer Aurora

A beautifully designed showcase will allow you to present any product as profitably as possible. The lighting design of showcases is one of the most effective ways attract the attention of the buyer. The original lighting will give the showcase uniqueness and make it memorable.

Beautiful bright lighting is especially relevant on holidays, but moderate lighting is quite appropriate on weekdays. For lighting design, LED garlands, flexible neon, and dynamic light compositions are ideal.

Flexible or cold neon makes it easy to form any decorative design or lettering. The showcase will look very original if a neon cord is fastened around the perimeter of the glass. Unobtrusive, soft glass framing will perfectly complement the presented products on the showcase. From a wide range of colors, it is recommended to give preference to yellow, blue, green, red, white neon.

For creative design great option there will be a light grid - a fairly popular version of festive decor today. The grid is easily attached to the display case, illuminating the glass in an original way over the entire area. An effective solution will also be a dynamic light figure made in the form of a cluster of blue, white and red stars.

Lighting design is widely used not only to illuminate shop windows in the dark, but also to create various effects that can both decorate the shop window and give the presented product a more presentable look. Among the common methods, it is necessary to note the lighting of shop windows using uniform, diffused light and the use of directional light. In the first case, the showcase exposition is illuminated evenly, excluding the appearance of unnecessary shadows. This method involves the use of conventional incandescent or fluorescent lamps, which have a fairly high color rendering.

If a directional light is chosen to decorate the showcase, then there is an opportunity to illuminate the selected elements, focusing on them. This method of lighting makes it possible to create quite interesting effects, for example, a contrasting light and shadow play or giving a nebula to the display space. Directional illumination is created mainly with halogen luminaires, capable of providing spot illumination and providing varying degrees of light intensity.

Currently, window dressing with the help of LED lamps... With this method, you can use the richest color gamut, and the combination led lighting with directional or diffused light creates bright, unique, dynamic effects that can attract the attention of potential customers.

See how it works.

Carefully thought-out window lighting is one of the main components successful trading... Experts have proven that with the right lighting design you can short term achieve significant growth in profits and improve the company's image.

Increased sales. Designer window lighting looks much more spectacular than usual - the correct perception is formed, the desired mood is set, the product or installation, like a magnet, attracts the eye and makes you want to go into the store, touch the thing, try on.
Raising brand status. Showcases of expensive boutiques always look better than cheaper ones due to correct work lighting. Optical effects, color filters make colors richer, deeper, and focus on important details. After all, the products on the shop windows are essentially very similar. Therefore, half of the impression is given by the correct light and surroundings.

Showcase lighting principles

More recently, to attract the attention of passers-by, it was enough to make bright lighting on the window. Today it is difficult to stand out in this way. Almost all modern shops, boutiques, salons take care of good lighting both external and internal showcases. At the same time, lighting design is a rather difficult task, built not only on attracting attention, but also on the correct presentation of goods, as well as on a competent placement of accents.

Several lighting systems are used in the lighting design of showcases:

general;
circular;
local;
artistic.

The first is the main (overhead) light, which allows you to see the scenery in the window or in trading floor... A circular system (perimeter) is used to illuminate walls and other vertical surfaces. Local (local) is used to place accents, highlight individual items or their details. Artistic (decorative) serves as an additional decoration that draws attention to the showcase (flexible neon, LED elements).

The nuances of light design for showcases

For the competent organization of lighting design, existing lighting systems must be combined with each other. It is wrong when all the lamps are located exclusively on top, then the top of the installation (for example, a mannequin in clothes) is very strongly overexposed, as a result of which not only the perception of the scenery worsens, but also the colors of the products can fade, and also sharp shadows and darkened areas are created in certain places ...

It is also very important to choose the right light spectrum - warm or cold, because different light temperatures display color in different ways. Some shades look worse at the wrong light temperature and, as a result, do not cause a strong desire to buy the presented product. Cold light distorts the color of warm-toned objects, for example, beige can appear dirty gray. In the same time warm spectrum works similarly on cold colors. For example, blue can give off green and the like.

It is also important to consider the light reflectance of objects. More dark surfaces absorb light more strongly and require a certain "reserve" of illumination. And, for example, white objects, on the contrary, must be illuminated with a muffled stream so that the edges are not blurred, and the product simply does not turn into a shapeless spot.

How to properly illuminate shop windows

Experts do not recommend using too bright lighting in the windows of boutiques, salons located in shopping centers, sleeping areas, that is, where a person is given the opportunity to examine the scenery in detail. In this case, the intense light is irritating. This lighting design option is appropriate for shops, supermarkets located on busy avenues to attract the attention of not only pedestrians moving in traffic, but also motorists.

Diffused lighting will also be appropriate for showcases with presented small items (watches, jewelry). A person will need some time to decide, a bright light in this case will exert psychological pressure and cause a feeling of discomfort.

Special effects, dynamic light are appropriate in shop windows demonstrating goods for teenagers, young people under 20 years old. This category of visitors is attracted by novelties, the introduction of new technologies. Here you can use the play of contrasts, color dynamics. With the help of light, it is easy to create the desired mood. Make it colorful and dynamic, highlight individual compositions, cubes, circles, shapes.

The choice of the type of illumination also depends on the properties of the goods presented in the showcase. For example, dishes from clear glass it is necessary to highlight separate sources - separate background, separate objects. It is better to decorate faceted products with colored light. For a showcase with jewelry, local illumination with halogen bulbs, giving an even soft light, will be optimal. Clothes and shoes are best illuminated with overhead fluorescent and local halogen lights.

Decorative lighting elements in shop windows are usually used during the holidays, promotions, sales. It can be garlands, volumetric figures, flexible neon, ready-made LED signs. Especially intensively bright illumination is used during the New Year and Christmas holidays.

Professional lighting design for showcases

Our design studio is actively engaged in window dressing with light:

we know all the subtleties and rules of lighting;
we use modern high-quality equipment;
we professionally carry out installation and connection of lighting equipment;
we carry out the development and implementation of a turnkey project in the shortest possible time.

Call now and we will conduct primary analysis lighting for free.

You will learn:

is it possible to increase the sales of your store through lighting;
whether the lighting meets the standards (levels of vertical and horizontal illumination, is there an irritating effect);

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There are a lot of goods and services on the domestic market, the times have already passed commodity deficit, and in order to stand out from the crowd of entrepreneurs, you need to use advertising wisely. It is the shop window that is an excellent means of attracting the attention of the buyer.

The backlight is different

Thanks to the showcase, you can find out about the available assortment of products, discounts and sales periods. If executed correctly, it will make people passing by want to make an impulse purchase.

According to statistics, about 70% of visitors enter the store not with a clear purpose, but wanting to buy at least some thing. The spectacular window dressing makes the client want to visit the store again.

But it is impossible to decorate a showcase beautifully so that it “sells” without light, so further in the article we will talk about the correct lighting design of showcases. With the help of light, you can divide it into several zones, create smooth transitions and shadows. Often the goods that need to be sold in the first place are highlighted.

There are several types of lighting that you can combine in any order to try to achieve a greater effect. But only one of the following can be applied:

artistic lighting;
accent;
maintaining a balance.

And now in more detail about each type.

What you need to know about artistic lighting?

It is a bad idea to use general light to illuminate the shop window, since it does not create an accent on the product range and there is no that “aura”. Artistic lighting is more suitable for this purpose.

Specialists use special stands, recessed lamps and LED strips, which will favorably highlight the goods. The client pays attention to such a showcase, in particular to the lighting design of the goods, and it is likely that he will leave the store with the purchase.

This method can be used to illuminate any shop window: a clothing store, food store, household items, furniture and shoes. Lamps are mounted on the sides (wall mount) or long-legged luminaires on the floor.

For artistic illumination, you should use lamps with halogen floodlight lamps, the angle of scattering of the luminous flux from each of them is limited to 24 degrees.

A "theatrical" illumination is created: each element is highlighted by a ray of light, and the overall picture is the contrast of light and shadow. Inside the showcase for illumination, for example, 1 dummy, you can use from 3 to 7 lamps, depending on their power.

Now let's talk about how to decorate a shop window using light, the main purpose of which is to reveal all the advantages of the product being sold. Most often, accent lighting is used when selling baked goods and groceries in the supermarket.

So fresh meat, with a bright score, has a natural pink color, and all the irregularities of the peel are visible on the bananas, which are considered evidence of the naturalness of the product. The human brain perceives such products as useful and the customer makes a purchase.

A similar light is used in the process of decorating a showcase with jewelry; here, more than ever, correctly exposed light is important, in which the edges of diamonds will "play".

Metal halide floodlights or special reflector lamps can be used. Luminaires should have legs, which will allow you to adjust the luminous flux depending on the height of the goods.

When choosing, it is very important to pay attention to the shades of light. Some lamps can enhance one color and attenuate another, which is not always beneficial for an entrepreneur. It is best to choose halogen lamps, they have a good color rendering index, and mirror models effectively illuminate the product with sparkling white light.

The subtleties of balanced lighting

You cannot rely only on general light, otherwise all the lamps included in the store will look ridiculous, and the light will cut your eyes. Lighting should be "light" - ie. you turn on several general lighting chandeliers and combine that with accent lighting for display cases.

Spotlights can also be used as needed. To make balanced lighting comfortable and useful, you don't need to be too smart. The main thing is not to make products that are too illuminated, which will look like bright spots against the background of the rest.

It is important that the light is as close as possible to daylight, otherwise the buyer will be disappointed - he will see the wrong shade of the product under natural light.

Together with spotlights, you can safely use LED strips and duralight. But arrange them in the window so that the light does not shine in the eyes of the buyer.

If your showcase has niches and shelves, spotlights are best suited to help illuminate the product perfectly. And remember - in the case of shop window lighting, the rule "There is never a lot of light" is not entirely true. The light should only highlight the product and not blind the client.

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