What is popular in the sales market now. The most popular product in Russia. Secrets of Successful Trading in Russian Markets

What are the best small business products to sell?

Today, many are thinking about starting their own business. Work in an organization and just get a fixed wages not so profitable. It is much more interesting to open your own small company, hire employees and start making a profit. But is it really that simple? And what needs to be done in order for the business to flourish and bring in more and more income every season.

The first step in creating your own business is defining the scope of your business.

They can be conditionally divided into the sale of goods and the provision of services. Each type has its own advantages and disadvantages. Let's dwell in more detail on the sale of goods.

First, you need to determine the product that the company will trade. In addition, you will need to rent a room, perhaps make repairs there, purchase the necessary equipment, hire personnel, develop a competent advertising policy, and register a legal entity. All these actions can take several months.

However, it is the definition of the scope of activity that can play a decisive role in the development of the company.

Goods for which there is always demand

These products include those that consumers will use regardless of the economic situation in the country and the level of income of a particular family.

These include food, clothing, shoes, household appliances, cosmetics, household chemicals.

Most often, grocery stores are opened in residential complexes, on the first floors of houses. In such stores, it is most profitable to sell goods that are in demand every day. It can be not only bakery and dairy products. The assortment should include semi-finished products, soft drinks, groceries, sausages, confectionery.

If the location of the store allows, it is possible to organize the sale of alcohol and tobacco products (there are a number of restrictions). In addition, there is a separate zone for consumer goods.

In order for such a store to develop successfully, it should be opened away from large shopping centers and hypermarkets. In this way, it will be possible to create a unique niche for clients living in nearby houses.

When opening a clothing store, you should first of all decide on the segment of buyers - for which segment the clothes will be sold. Thrift stores or mid-range stores are in high demand. You should be very careful when opening a boutique of exclusive clothing.

An interesting option is a store that sells products for the holidays. It can be Balloons, garlands, ribbons, cards, figurines. As a rule, the peak of sales in such stores falls on the pre-holiday dates and during the weddings.

Children's toys are an equally interesting option. Few parents give up on regular shopping and shopping for baby products. In the children's store, you can organize not only the sale of toys, but also add strollers, cribs, walkers, diapers, dishes and clothes to the assortment.

Something new and unusual

Undoubtedly, selling goods that are always in demand is an almost win-win option when starting a business. However, if you want to try to sell something new and interesting, you can organize a business to sell innovative products. Such shops can be created not only in special premises, but also to organize sales via the Internet.

A product will become an innovative product when new equipment, new raw materials are used for its production, the product will have new properties. In addition, the goods will go to new market sales.

The emergence of new business areas is directly related to the development of new technologies.

One of the most successful examples of such products may be the devices with information about sites, which are popular recently. The item contains a code by which any user of a mobile device can use a webcam to get to the desired site. These can be electronic pages of manufacturers, pages in social networks, websites of companies providing services to the public. Such links can be placed on clothing, printing, accessories for mobile devices.

A smart menu has recently appeared in Asian restaurants. This is an interactive screen where you can find a description of any dish you like. And while waiting for his order, the client can use the entertainment service contained on the device. Such devices can become popular in our country in the next few years.

Innovative devices are not always costly. An innovation can be called a familiar thing that will perform new functions.

For example, a bench on wheels will be an excellent accessory for any country house or cottage. Its difference from an ordinary shop is the ability to move to any part of the site using special wheels. Even a child can handle this.

Recently, a lot of sites have appeared on the Internet where manufacturers offer various anti-stress toys. Such a product is in great demand, because it can be an excellent holiday gift or souvenir.

What are the best commodities to start trading when starting your own business?

Undoubtedly, every novice entrepreneur asked himself this question. Unfortunately, there can be no definite answer here.

First of all, the geographical position of the region is of great importance. A product that sells well in cold cities is unlikely to take root in the southern part of the country.

Secondly, the peculiarity of a particular city should be taken into account. In big cities, expensive services are in demand, which cannot be said about towns and villages.

Third, you should carefully study the market. If it is overflowing with any product, then it will be possible to gain a reliable position there only with a well-implemented advertising policy and a good customer base.

By the way, word of mouth in many cases can significantly increase sales, and hence profit. At the same time, if there is not a single organization offering such services in the region yet, it should be analyzed whether it will become in demand.

For example, a fencing accessories store is likely to close in the early months if it operates in a small provincial town.

Communication with people working in related industries can be of invaluable help when planning to start a company.

An online company can be a great alternative to a regular store. The advantages are obvious - there is no need to rent premises, you can significantly reduce the cost of hiring and remuneration of staff, besides, site advertising is built in a slightly different way than stationary point of sale.

Another advantage- such a store has no territorial reference. If there is an established transport system it will be possible to sell goods outside the region. At the same time, not all categories of the population can use the services of online stores. Today, some of the country's residents do not yet have free access to global network, which means it will not be able to make purchases.

Another type of business is providing services. This could be a car repair shop, a photography company, or a party organizer. It all depends only on the skills and abilities of the entrepreneur. If he does something well, a hobby can always be turned into a source of funds. With good quality, such a master will quickly become in demand.

Where to find products for business

After determining the scope of activity and opening a store, suppliers should be found. Ideally, this should be several companies so that the difficult situation of one of them does not affect the activities of the new company. In addition, when doing certain types of business, you should choose suppliers from different countries.

Manufacturers' contacts can be found on specialized sites. Themed exhibitions are organized several times a year, where you can conclude an agreement on terms favorable to both parties.

RF is one of the most favorable markets for the implementation of the most various products... Many novice businessmen, who are just deciding on the choice of direction, are interested in the best-selling goods in Russia. After all, not always only popularity plays a role. Competition and other factors affect the success and profitability of a project. In the age of high technology, you can buy anything without leaving your computer screen. The following is a description of the top best-selling products in Russia, which are not only popular with consumers, but are also an excellent object for making a good profit.

Responsible choice

It is thanks to demand and fashion trends that the best-selling goods in Russia have appeared (2016). Statistics show that, as a rule, novice entrepreneurs prefer to work only with a certain category of products, most often it is no more than a couple of categories. On the one hand, this is correct, since the sphere of influence and necessary knowledge should touch a small sphere. With a huge assortment, it is quite difficult to track the popularity of a particular product. Each organization should have the top best-selling products, and the rest should only give a person a choice and show variety. That is, if one direction was initially chosen, then gradually the business can be supplemented with accompanying elements.

In the event that electronic space is chosen as the field for implementation, you can experiment. Almost anything can be implemented on the Internet at the moment. However, no matter what method of doing business and the distribution channel is chosen, it is still necessary not to miscalculate with the object. A well-chosen direction and area will reduce risks and ensure fifty percent of success. The top 10 best-selling goods in Russia will certainly come in handy in this case.

It is also important to understand how one or the other will be bought during a period of economic instability. Indeed, during the crisis, the rating of the best-selling goods in Russia changed somewhat. For example, there are more elite products in it. This is due to the fact that the wealthy strata of the population, worried about their condition and wisely managing their money, preferred to save or invest their finances in things. These include precious metal products, antiques and art objects. Thus, the rich protect their wealth from inflationary processes.

The top best-selling goods in Russia were abandoned by objects designed for the middle price segment. People who prefer them found themselves in a rather distressful situation and therefore began to switch to something that has a lower quality. Such products also have a reduced cost. For this reason, you need to be careful enough about the goods in this category, because in the event of a crisis, they will immediately lose their demand.

It can be concluded that, since social inequality in our country excludes the middle class, and the bulk of the population either skims the cream or is below the poverty line, then you need to focus on such a market. Each of the directions has its own advantages and disadvantages. For example, elite goods can simply not be mastered financially, and the introduction to this market is quite difficult. Selling cheap products, of course, will quickly capture its audience and gain popularity. But at the same time, the minus of doing such a business is high and fierce competition. In this case, more well-known organizations and Chinese Internet sites will pull the blanket over themselves. And although the best-selling product in Russia (2016) is any gadget, it is almost impossible to snatch your market share in this area.

Clothes, shoes and accessories

This group leads the top best-selling goods in Russia in 2016. This is not surprising, since the protection of the skin and the desire to express oneself are almost in the first place in the list of human needs. It doesn't matter how the clothes are sold, in a store or via the Internet, there will always be a buyer for it. You can create an assortment for different price categories. Thanks to such maneuvering, you can always adapt to the circumstances and find your target audience.

Selling products of this category via the Internet, you can face a number of difficulties, but they are overlapped by a number of advantages. Twelve percent of customers purchase clothing, footwear and accessories through the World Wide Web. This business is a very good idea for women. The main thing when selling through electronic resource- This is a decent design and content of the site. Photos should display the thing as accurately as possible. This will help prevent unsatisfied reviews and return issues. For a client, buying things on the Internet is always a pig in a poke. It's never possible to predict which product is in real life. For consumers, the Internet is a very convenient platform in terms of search. For example, in order to purchase a favorite thing, you do not have to go around a bunch of stores. It is enough just to hammer the necessary phrase into the search engine. But this mostly only works for well-known brands.

In any case, clothing and footwear are the best-selling goods in Russia. Statistics show that twelve percent of customers buy these products on the Internet. Other sources say that the most popular purchase among the fair sex is a dress. All this confirms the success of the business in this industry.

Tickets for events

Top 10 best-selling goods in Russia continue with tickets. After all, if earlier similar business were engaged in by resellers, now it is more and more legal and simple. A person, as in the previous case, does not need to go anywhere in order to purchase the coveted ticket. It is enough just to make a couple of clicks with a computer mouse. In the days of the development of Internet technologies, even such a service as ticket sales is not a problem.

It is very difficult to enter this market. The reason for this is the high degree of competition. The problem is also finding potential partners. They should be the organizers of the events themselves. But serious attitude and dedication will help you overcome difficulties, because the effort will pay off over time. No wonder the best-selling goods in Russia include internet tickets.

Cosmetics and perfumery

Continuing the topic of online sales, we can also say about the popularity of cosmetics and perfumes. The boom on them especially grows on the eve of the holidays. Many people prefer purchasing this product, therefore, only because of its cheapness. This is basically a conservative psychotype of buyers who, having chosen one brand, remain faithful to it for many years. And of course, do not forget about the huge savings in time and effort. The success of a business in this area is highly dependent on the quality of the product and the way it is promoted. In this market, companies of well-known and proven brands predominantly have their own stable target audience. Cosmetics and perfumes are what immediately comes to mind when choosing a gift. In the electronic space, about ten percent of users order these products.

Medications

People will always get sick, which is why the best-selling non-food items in Russia are medicines. This is evidenced only by a huge number of pharmacies, which are located literally at every step. When purchasing this product pharmaceutical industry a person relies on trust. And even despite all the harm that pills, herbs and dietary supplements can cause to the health and vital activity of the body, they are in demand and occupy their own niche.

If a person is engaged in a business related to pharmaceuticals, then he must be confident in the reliability of the suppliers, as well as the quality of the drugs sold.

LEDs

The best-selling product in Russia (2017) is diode-powered lighting devices. This year it was these products that became a breakthrough. This is largely due to the fact that it is more economical. Such devices consume several times less electricity, while its consumption is such that the service life is much longer than that of conventional lamps. And again, the unstable economic situation played a role, as people try to save their funds, trying to save even on the smallest things. The business of selling LEDs is very lucrative. However, the attractiveness of this area is at the same time its disadvantage, because the competition grows instantly.

Printed editions

Although now electronic technologies are being introduced into all spheres of human activity, but to replace printed publications electronic books failed. A person's craving for knowledge and self-education is an integral part of his life. This business is very successful due to its payback. After all, the promotion on books can be almost fifty percent. Even so, people will buy printed publications. They are among the best-selling products in the electronic space. The popularity of books is confirmed by the fact that people read everywhere, even in public transport... But the search for the necessary literature is a very time-consuming business, so the Internet is very useful in this sense.

Appliances

The rating of the best-selling goods in Russia could not do without this category. She takes her leadership position quite justifiably. Indeed, without many goods, a person cannot imagine his modern life. Some people prefer simplicity and cheapness and opt for online shopping. But more often than not, people are afraid to miscalculate and choose well-known resources, so it is quite difficult to break into this market in the electronic space.

Most of the Russian residents still prefer to buy equipment in person. Indeed, at the same time, a person can assess the quality of the purchased product at least visually, that is, determine the model and make sure that there are no defects. But this does not make the attractiveness of products in this area lower. The most popular are small household appliances such as irons, blenders, juicers, meat grinders. Beauty products occupy their niche in this sector. These include razors, hair dryers, epilators, electric shavers. Equipment for cars - radio tape recorders and navigators - has its own segment. The competition in this business is very strong, so break through with your project household appliances hard.

Furniture

The best-selling goods in Russia are in many ways related to home improvement and the environment. Therefore, furniture is popular among the population. If people do not buy it during the renovation process, then they periodically update their home with such elements. If we talk about the Internet space, then the popularity of this product is somewhat lower. Rarely does anyone have enough imagination to imagine and visualize objects in their heads. Sometimes it is quite difficult to estimate the dimensions of various objects, especially so that they fit perfectly into the room space. Moreover, a person often relies on his tactile sensations, and since in the process of life he will have to constantly collide and touch pieces of furniture, then touching should evoke pleasant feelings.

The situation is different when people choose a model personally, but order it via the Internet. But the success of such a project depends on the promotion of the online store. Indeed, sometimes counterparts of models of well-known companies are made by underground organizations. In this case, the fake may not be of very high quality. In any case, both those who want to save money and those who prefer proven brands make up a huge segment of the furniture market.

Toys

This product differs in that it is popular with people at different stages. life cycle... They are relevant for both children and older people (although during this period their acquisition is decreasing). In the Internet space, only five percent of Internet users prefer to buy these products. This segment is conditioned by only one reason - it is a wide assortment choice. The internet is the place to buy something out of the ordinary.

A separate niche is occupied by toys self made, which most often become not child's play, but the subject of expensive collections. The advantage of this sector is that these products can be designed for different sectors of society and social groups... So the toy business will pay for itself. After all, it can imply the sale of goods, both cheap and more rare and elite.

Power tools

Completing this list, characterizing the best-selling products in Russia, are power tools. They again continue the line of household goods. These products have a somewhat narrower circle of consumers, because the main segment of consumers is the male part of the population. However, among her there are those who prefer to save money, and those who want to have a high-quality tool in their arsenal. But since everyone cannot afford to purchase original equipment of well-known brands, many online stores successfully use this, selling goods of a low price category. This does not mean at all that they are of poor quality. Even a Chinese fake can last long enough. Among the Russian audience, the popularity of this product is due to the mentality and craving of men for the work process. This explains the popularity of power tools in the country.

Chinese fakes

Although the top of the most bought goods in Russia has been completed, I would like to tell you about another group. But these are not high-tech products manufactured by Chinese brands, but fakes produced by clandestine firms. Their popularity is due to the ridiculous price tag. An equally important point is that the Chinese have successfully noticed the psychotype of their client. They successfully manipulate the essence of people through replicas of famous brands. A person, seeing a familiar name, immediately pays attention to it.

But although everyone knows the low quality of these goods, this is not always the case. There are things that have been done very well. This is due to the fact that some organizations locate their enterprises in China due to the cheap work force... Local craftsmen adopt the technology and distribute it to others. Of course, their target audience is very wide, since only a small percentage of Russian residents live luxuriously. Most of the population wants to acquire more and more profitably, while adhering to a harmonious ratio "price - quality".

The modern market is oversaturated with various goods and services, so many novice entrepreneurs find it difficult to choose a direction of activity. If you want your business to bring good profit, you need to find an idea that will be in demand in any economic conditions... What is in demand among the population in 2019, we will tell you in this article.

Products in demand

First, let's talk about goods that are in great demand among the population. First of all, it is, of course, food:

Meat and sausages;
A fish;
Dairy products;
Cereals;
Pasta;
Vegetables and stuff.

Household chemicals and personal hygiene items should also be noted separately. Such products are in high demand among the population even in conditions of economic instability. It never disappears from the shopping cart, which is why many experienced experts recommend that beginners open their own business in the food industry.

Regardless of income, people continue to buy:

Washing powder;
Toothpaste;
Detergents and cleaning products;
Shampoos;
Soap;
Cosmetics, etc.

Thinking about which product is in great demand among the population during the crisis, one should also mention alcohol:

Vodka;
Cognac;
Wine;
Beer;
Ready alcoholic cocktails.

Such a product attracts the attention of buyers, not only on holidays, but also on weekdays. Do not forget about tobacco products. Despite the fact that recently the state has been actively fighting against smoking, many citizens regularly buy cigarettes, thereby bringing huge profits to tobacco manufacturers.

Small business can be hugely successful by producing or selling seasonal items:

Chilled juices;
Ice cream;
Hot drinks;
Fuel briquettes;
Seasonal clothing, etc.

By shaping own business model, pay attention to the "impulse demand" goods. Little things like candy chewing gum or small chocolates, many consumers do not perceive as a purchase. But from the sale of such goods that are in great demand among the population, you can get a good profit.

What is profitable to sell?

If you are planning to open a store, you first need to find out. The most important thing is to correctly determine what is now in demand among the population. In this case, the business will flourish and bring excellent profits. So, let's try to figure out what sells well during the crisis:

Appliances and electronics - phones, laptops, tablets, video cameras. It . Such a business will require certain knowledge and significant financial investments from you;
Products. If you open grocery store in a good passable place, it will bring a decent profit all year round. To increase the level of profitability of your enterprise, you can make a department of household chemicals in the store;
Shoes and clothing. Buy cheap quality goods in bulk and retail at attractive prices. You can also offer consumers elite products, but they are rarely bought in small quantities;
Stationery. Such a product is in great demand among the population at the beginning of the school year;
Sporting goods. Many modern people try to lead healthy image life, so recently the demand for various sports equipment, clothing and exercise equipment has begun to grow. If you are interested in what products are in great demand during the crisis, be sure to pay attention to this market segment;
Fabrics and accessories. During the crisis, many citizens sew their own clothes, therefore, the demand for high-quality inexpensive fabrics, threads, needles, buttons, etc. begins to grow;
Flowers. People celebrate weddings, anniversaries and other special occasions in all economic conditions. As you know, the best gift for any occasion is flowers. The cost of bouquets is sometimes several times higher than their cost, so such a business brings a decent profit;
Kids toys. Parents try not to deny their kids anything, so the demand for baby products remains consistently high even during the crisis. In addition to toys, you can add strollers, cots, clothes, diapers and hygiene items to the assortment.

We figured out what products are in demand during the crisis. Now let's talk about what services will be in demand in the face of economic instability.

Most requested services

approximate terms

The most popular services in demand by the population:

Minor repairs (husband for an hour). A business idea like this is great for newbies looking for. Agency "husband for an hour" offers clients a wide range of services - repair of household appliances, installation of plumbing fixtures, replacement of electrical wiring, sockets and switches. Before starting work, you need to draw up documents, purchase a tool and place advertisements in local media. Such activity will bring monthly 30-50 thousand rubles of net income;
Cargo transportation. This is a fairly popular area of activity, since recently the services transport companies both legal entities and individuals began to use;
Service and repair of household appliances. If you attract qualified specialists to work and conduct an effective advertising campaign, you can earn 50-60 thousand rubles a month. To increase the amount of revenue to 100–150 thousand rubles, you need to constantly promote your business and expand the range of services;
Hairdresser, beautician. According to experts, this is a fairly promising species. commercial activities that can generate excellent profits. In order to open a small beauty salon, you will need about 300 thousand rubles. With a successful choice of the location of the establishment, the monthly revenue can reach 100 thousand rubles. The success of such a business also largely depends on the intensity of promotion and the professionalism of the craftsmen;
Shoe repair. Such a business will require minimal financial investments from you - for paperwork, purchase of tools and raw materials. If you work independently, without hiring hired employees, you can earn 40-50 thousand rubles a month;
Organization of festive events. Services for weddings, birthdays, corporate parties and other celebrations are most in demand by the population in large cities. If you provide an effective advertising campaign, the business will bring in 50–150 thousand rubles of net income per month;
Funeral services. If you include the production and installation of monuments in the list of services, you can earn up to 200 thousand rubles a month;
Home delivery of organic products. This business idea is great for residents. countryside who don't know. Many modern people care about their health, so they try to eat only natural, organic food. If you organize a regular delivery of fresh vegetables, milk, meat and other products to your regular customers, such a business will bring monthly 50-80 thousand rubles of net profit.

Factors influencing demand

To determine what is in demand among the population in the market, you must first analyze several important factors that affect the demand for a product or service:

Price. As a rule, first of all, the consumer asks the seller how much the product costs. If the price matches the quality, the buyer will pay money for it. To correctly form the cost of a product, you need to take into account the cost of the product, its purchase price, the percentage of the markup and the pricing strategy. To emphasize the exclusivity of a product, you can overcharge it, collect the maximum profit from sales, and then adjust it in accordance with the market price. This strategy can be chosen only if you are sure that you are offering customers the goods in demand. You can also use a strategy based on a temporary undervaluation of the price. In order not to scare the buyer away, you need to explain to him that you are selling cheap quality goods only in order to attract the attention of consumers;
Competitor prices. This is a very important factor that has a big impact on demand. Buyers perceive low and high prices with suspicion, so it is important to find a “middle ground” and show the consumer the main advantages of the product. The experience of competitors and their pricing strategy can help you with this;
Buyers' income. If you live in a small town where the income of the population does not exceed 18-20 thousand rubles, it makes no sense to open a fur coat shop or an expensive beauty salon in it;
Buyers' preferences. When shaping demand, it is necessary to take into account what sells well during a crisis and in conditions of economic stability. You also need to do a lot of market research to understand which product sells best in your area. For example, if pork is quickly sold out on the market, do not put beef or lamb on the counter;
If you regularly use the laws of demand generation, you can significantly identify competitors and get excellent results.

Output

Now you know what is in demand among the population during the crisis. If you decide to start your own business, do not forget that its success largely depends on the choice of a commercial niche, your professionalism, the level of competition and a competent marketing strategy.

According to experts, trade is the most promising direction entrepreneurial activity, which allows you to make good profits even for a beginner. But before you open a store or any other trading enterprise, you need to study the demand for a particular product. This approach will minimize risks at the stage of business formation. What goods are most in demand during the crisis, we will try to determine in this publication.

Choosing a direction of activity

Every novice entrepreneur should understand that the profitability of his business largely depends on the choice of the field of activity. If you decide to trade, first of all ask what is in demand in 2019. Experienced businessmen recommend focusing on the product with which you are familiar, so as not to waste time studying all the nuances of this business. All you need is knowledge about what kind of product is in demand in Russia.

If you carefully analyze the market demand in the past year, you can understand that most often people buy food. For example, some citizens use mayonnaise as a dressing for food. This means that many consumers will have this popular product on their check. Mayonnaise is one of the goods that are in great demand and the demand for it is constantly growing.

Purchase statistics

According to sociological research, at the end of last year, sales of non-food products, in particular, household appliances and electronics, increased significantly. This means that in 2019 such products will remain unclaimed, since almost every home has 2-3 TVs and several computers. In addition, consumer demand for cars, construction equipment and materials.

If speak about industrial equipment, then there may be several options. On the one hand, the profitability of many enterprises is significantly reduced, so their owners cannot afford to invest in new equipment. But on the other hand, in a difficult economic situation, crisis production begins to flourish. This is a great time to build new factories and plants. In this business, you need to focus on equipment that can produce high-quality competitive products. But what the demand for in Russia in 2019 will begin to grow for sure is for used equipment. The need for maintenance and repair services for various equipment will also significantly increase.

Businesses that sell high-quality, inexpensive auto parts are not badly going through difficult times. Many citizens refuse to buy a new car, so they have to purchase parts to keep the old car in good condition. It is worth noting that in 2019 the demand for goods related to cars will be large only for the most popular items, for example, antifreeze or oil. But car cosmetics and expensive accessories will gather dust on store shelves, waiting for better times.

In any case, the first places in the rating of goods in demand in 2019 will be occupied by food products and budget clothing and footwear, both for adults and children. The list will continue with services that allow people to save or keep what they earn. Also, in the rating of demand for goods and services in 2019, gold and jewelry will definitely be present.

Is it expensive or cheap?

During a period of economic instability, there will certainly be a demand for expensive goods and services. Wealthy citizens are converting their assets into foreign currency, so the fall of the ruble does not affect their well-being. Plus, rich people usually don't skimp on their habits.

The middle price segment will be less in demand, since the middle class suffers the most from the crisis. Due to a significant reduction in income, this group of the population is switching to cheaper goods, therefore trade enterprises selling products at average prices will lose some of their customers. If we talk about what kind of product is in the greatest demand, these are budget products and services, for example, cheap food, clothing, alcohol and recreation.

If you decide to go into trade, study the demand for goods in 2019 and decide in which direction you will work: will you focus on meeting the needs of rich people or you will be engaged in the supply of cheap goods. Do not forget that there is a high level of competition in the low-price segment, so you need to make an assortment of inexpensive medium-quality goods. It's time to forget about intermediaries. If you want to make good money, buy products directly from the manufacturer. Now let's try to figure out which product is the most high demand in Russia. To do this, let's take a closer look at each group.

Food

Experts unanimously argue that the demand for food in Russia in 2019 will only grow. All people have a need for food, regardless of the economic situation. Not a single person will completely give up food, unless they remove something from their diet in order to save a little. According to statistics, the demand for goods in 2019, the value of which is increasing, will begin to increase rapidly. Consumers believe that in the future, the price may rise even more, so they stock up on products for future use. Some entrepreneurs deliberately create excitement and thereby significantly increase their profits.

clothing

It is unlikely that someone will turn out to be from new clothes, therefore, even during a crisis, most of the income of the population is spent on buying clothes. Earlier, many of our compatriots bought expensive luxury brand items. Recently, the interest of buyers has switched to more cheap clothes and accessories.

Experienced entrepreneurs, constantly monitoring which products are in demand, are updating their assortment with inexpensive, fast-selling items. At the peak of popularity - cheap quality products from little-known brands, as well as stock and used clothing (second-hand).

Personal hygiene products

Thinking about what is now in demand in the market, it is necessary to note personal hygiene products:

Shampoos;
Toothpastes and brushes;
Decorative cosmetics;
Deodorants and stuff.

This is not all that is in demand. As a rule, buyers' attention is attracted by inexpensive products that can save money, for example, shampoo + balm or moisturizer for body and face. This must be taken into account when forming the assortment of the outlet.

Household products

Due to the decline in purchasing power, many Russians have to give up entertainment. People prefer to cook at home, so restaurants and cafes are empty. Companies that offer food with delivery and takeaway also suffer losses. For some citizens, cooking different meals is a hobby. Such people are about 19% of the total population of our country. In this regard, the sales volumes on the market of semi-finished products and ingredients for gourmet dishes began to grow. By the way, last year the demand for bakery products decreased, but the volume of sales of ingredients for their baking, flour and yeast, increased by 15%.

In order to stay afloat, the owners of the outlets will have to conduct a brutal competition... If you want to be successful, constantly monitor the market to find out which products are in the highest demand, increase seasonal sales and optimize your costs.

Medication

Continuing the conversation about what is now in demand among people, I would like to separately highlight various drugs. They belong to essential goods, so sales of such products do not fall even in conditions of economic instability.

It is most profitable to open a highly specialized pharmacy, for example, an economy class or for the sale of domestic medicines. The drug business is stable and free from any seasonality. If you determine what is in demand and manage to organize your business in such a way that your pharmacy stands out favorably among competitors, consumers who are tired of a huge number of different offers will go to you.

Farm products

According to the results of sociological research, in 2016 the number of customers in chain supermarkets decreased significantly. This is due to the fact that many citizens of our country give preference to shopping on the market. Here you can buy natural and really high quality products at affordable prices.

After the imposition of sanctions, there are fewer imported fruits, vegetables and meat in the country. They were replaced farm products which outperform the same mass-produced products in terms of quality. Therefore, if it comes to what goods are in demand in 2019, we can safely say that these are domestic farm products.

Alcohol and cigarettes

During a crisis, the consumption of various goods decreases, money reserves decrease, and the standard of living generally falls. It is difficult for trade entrepreneurs to determine what products are in demand right now. But there are products that people do not regret. Money even in a difficult economic situation. These are alcoholic drinks and cigarettes.

Scientists have provided quite interesting data - during the crisis, people visit drinking establishments more often and consume more alcoholic beverages. According to the results of the research, some citizens can save on literally everything, even on toilet paper, but not on alcoholic beverages... Consumers can buy cheap liquor instead of expensive cognac or wine, but they will not give up alcohol. Wealthy people buy high-quality alcohol. Undoubtedly, in the list of goods in great demand, food, clothing and medicines are in the first positions, but alcohol is far from the last in it.

Author's works

Recently, such a direction of entrepreneurial activity as hand made has become very popular. Before tackling such a business, you need to figure out which handmade products are in demand. Most demanded in the market:

Paintings. Contemporary art differs significantly from classical painting. The most popular are abstract paintings with bright geometric shapes or blurred spots. They are often found in the interiors of private houses and in the offices of reputable companies;
Knitted products. Pay attention to what people are in demand now and get to work. These can be original sweaters, hats, socks, bedspreads, etc.
Kids toys. There are many options here. The most important thing is that toys are made from natural safe materials, for example, from wood;
Women's bags. We are talking about exclusive products. If you want your products to sell quickly, use quality materials and original decor;
Clay products. Recently, pottery has become very popular. If you are interested in what is in demand from handicrafts, then pay attention to various souvenirs, plates, spice jars, pots or cups. Exclusive products are sold very quickly, so try to do something unusual and original;
Bijouterie. It is an inexhaustible source of income. The range of such products is huge, and the demand for them does not fall even during the crisis. If you can find your niche in this market segment, money will flow like a river;
Exclusive clothing. If you know how to sew and are thinking about what kind of needlework is in demand, start producing a unique quality clothing... There will always be buyers for original, distinctive models.

Focus on new fashion trends and national traditions. This will help you understand which product is currently in demand in 2019. Do not forget that you are selling people not just products, but part of your soul.

Stress Relief Products

Nowadays, it is difficult to find rare goods that are in great demand. But if you look closely, this segment of the market includes products designed to relieve stress.

Almost all residents of large cities are familiar with such a chronic ailment. Enterprising people come up with different ways solutions to this problem. They offer consumers a variety of stress-relieving products and services, and open stress-relieving cafes and shops. This is a fairly promising area of activity that allows you to get a decent income. If you decide to go into the trade and are trying to understand what products are in demand, be sure to look at stress relieving products.

Tourist trips

Now let's try to determine which services are in the greatest demand in our country. One of the most demanded areas of activity in this area is tourism. Such a business may seem easy and quite attractive, but in fact, there is a huge level of competition in this market segment. The demand for the services of tour operators does not exceed the supply, but despite this, any entrepreneur can achieve great success here.

In essence, a tourism product is a service, but it is considered a commodity in the market since it can be sold far from the place of production. During the crisis, consumers abandon expensive tours to well-known foreign resorts in favor of relaxing in the bosom of nature in our country. If you focus on this in your activities, the business will develop harmoniously and bring excellent income.

conclusions

Now you know what is in demand in the market right now. A well-organized business can be quite profitable even in difficult times. If you want to promote new products in the 2019 market, focus on budget essentials and your business will flourish.

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and "promoted" or innovative? Low or high price bracket? Domestic or imported production?

To understand which product to choose for promotion, one should analyze the market situation in various segments, the prospects for its development, assess sales channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, etc. non-food products everyday demand.

Sociologists distinguish four types of buyers, depending on the strategy they have chosen to save money (see Table 1).

Table 1. "Portraits" of buyers

Buyer type	Signs	Behavior
"Optimizer"	Men over 45 living in large cities	Ditching expensive brands (21%), switching to cheaper ones (31%)
"Rationalist"	High-income people	Make a shopping list (29%) and always follow it
"Discount Hunter"	Women 35-44 years old, citizens with low income, residents of small towns (100-500 thousand people)	Purchase goods mainly through promotions (19%)
"Thrifty"	Residents of small settlements, people with low income	They stock up on food for future use (16%), rarely go shopping to keep their budget under control (22%)

Similar trends are observed in online sales (see Figure 1).

* Data is presented excluding online orders prepared food, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% taking into account inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% taking into account inflation). On the average online store, the check "grew" by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (up to 160 million)

According to Data Insight statistics, buyers' interest has shifted from electronics and household appliances to budget goods: inexpensive clothes and consumer goods. At the same time, the share of premium brands and expensive goods decreased. The leaders include sports goods, products for animals and a range of children.

Summary: the situation on the market makes one think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since the competition in the low and middle segments has been and remains high. The marketing strategy should be focused on different categories of citizens and take into account their preferred ways of saving.

What do buyers want?

Let's consider which product is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).

Food: pilaf via the Internet

Food products are categorized as essential. Even in the midst of austerity, shoppers will never exclude them from the shopping basket. This means that you can take your place in this niche. This is exactly what the young businessman Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

Start-up capital- 1 million rubles from own savings - spent on furnishing the kitchen and creating a website for accepting orders.

At first, the entrepreneur and his partners sold only pilaf, in 2015 they expanded their assortment and began to offer sweets, salads, manti, baked goods: sales increased by 88%. The online store's revenue in the period from January to April 2016 doubled compared to the same period last year.

The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. - In the summer, people try to spend more time outdoors, in parks. We have to be where our client is. "

At the end of 2015, I. Ismailov became the winner of the “School of the Young Billionaire”, held annually by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for hobbyists

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat deliciously and beautifully. This tendency was noticed by the businessman Aleksey Yakovlev and entered into an agreement with the largest manufacturer of steel and ceramic knives "Samura Cutlery". By promoting the products of this company in the middle price category, you can interest the amateur cooks in it. The idea paid off: today there are 250 points of sale in the Samura franchise (TOP-5 of the Forbs rating in 2016) (23 opened in 2015).

Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, the profit is 2 million rubles (knives are sold with a 160% markup).

Good vision is valuable

The demand for health products is consistently high. This explains the success of Ikraft Optics, a federal retail chain of stores that sell ready-made glasses and make them to order (it has its own lens turning workshop). Franchise TOP-12 rating Forbs. Currently, there are 130 of its own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. There are no royalties or lump-sum payments. For the entry fee (1.4 million rubles), the franchisees receive retail, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail markup and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, franchisee profit - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be of paramount importance and the most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of creative kits "Orange Elephant" (TOP-15 of the Forbs rating) is successfully moving forward: 10 of its own and 422 franchise outlets. The franchisors have their own production in China of sets for painting, modeling, design, decor. Today it is one of the most recognizable and fastest growing chains of goods for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows how to fill it. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and the specifics of their marketing to look out for (see Table 2).

Table 2. What is profitable to trade on the Internet?

		What to look for
	great demand (seasonal holidays, birthdays, memorable dates, etc.) you can sell goods of your own production with a wrap up to 300%	high competition, including with large online platforms and retail souvenir shops seasonality (high season - from May to August, peak - before holidays)
	the ability to order delivery of the most popular items - feed and filler, which usually have a large volume, so it is inconvenient to pick them up from the supermarket a good solution for those who do not have a pet store near their home	goods with a long shelf life, therefore they are ordered at a significant interval: you will have to engage in active promotion during the crisis, many switch to feeding animals by-products
Hobby goods (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques)	passionate people - a grateful audience: they will always find funds for their hobby keeping a store offline on this topic is unprofitable, since the goods are not essential, but in the online version it is profitable (less overhead, lower price, higher demand)	many people hesitate to purchase collectible items online due to the risk of counterfeiting goods are not cheap, so the demand for them during the crisis will be limited
Goods for recreation and tourism	more and more people are guided by active and suburban recreation attractive delivery of bulky and bulky goods to the apartment	it is difficult to find suppliers (China does not suit everyone) a lot of imports - currency risks seasonal demand many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly moves into the category of permanent ones, recommends him to his acquaintances. This must be taken into account when choosing your trading niche.

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