How to advertise a VKontakte group. Effective VKontakte advertising. Internet resources and other social networks

Targeted advertising Vkontakte

Creating an advertisement on Vkontakte

Setting up and creating a Vkontakte advertisement

1. Create a promotional post and submit it for moderation.
2. Specify the budget and placement period.
3. Examine the list of communities selected by the platform.
4. Confirm placement.

In a pop-up window, you will be prompted to select the type of post - a post with text and attachments or a repost of another post - write a text, a short title, and select an advertising campaign.

“Post with text and attachments” can be called a “regular post” on the community wall, and “repost of another post” is more suitable for promoting your community or VK page.
Up to 10 attachments can be added to each new entry: photos, videos, audio recordings, etc. Only one attachment can be attached to a "repost".

In the "Short name" field, you can write a name that will be used to identify the entry in your personal account and SMS notifications. No one but you will see it.

2. Specify the budget and placement period
Click on the "Post Post" button and select the options you need to search for suitable communities.

3. Examine the list of communities selected by the platform
Based on the above data, the market platform will offer you a list of those communities that meet the stated criteria.

If some of the communities do not suit you, you can exclude them by clicking on the appropriate button.

4. Confirm placement
After you have completed the selection of communities, click on the "Post" button.
Booking a place will happen automatically in the time range that you specified.
Information about your applications will appear in the "Pending publication" section.

Application statuses

Vkontakte advertising campaign statistics

Today, to place an advertisement, it is not at all necessary to contact a print publication and pay money for publication, because it is enough just to use a social network. In this article, you will learn how to advertise and make your ad as effective as possible.

What is "In contact"?

The social network "Vkontakte" was created 9 years ago to communicate and search for old friends and acquaintances. To date, the site is the largest portal of Runet, without which many simply cannot imagine their lives. Indeed, on the resource you can not only correspond, but also listen to audio recordings, watch the latest movies, and even place ads and run your own business.

If you are interested in the question of how to place an advertisement on Vkontakte, then simply go through the registration procedure. This will require a mobile phone number and a strong password. After registration, the user must fill out his personal profile, indicating the date of birth, hobbies, place and time of study. In addition, you should upload some personal photos so that other users have a complete picture of you.

Ways of advertising "Vkontakte"

There are several ways to post ads on a well-known social network:

1. Make a post on your personal page "In contact". However, this method will only be effective if you have a large list of friends who will see the posted ad in their news feed.
2. Create a group or community where you can advertise your services or sell something. In this case, you will also need a large number of people who can be invited absolutely free of charge.
3. Post your ad for free in an existing group. This method is suitable for themed on a non-commercial basis. In order to post your message, just select the "Submit news" link on the group wall.
4. Pay the organizer of a large and visited community to place an ad on the main page. This method is the most effective for advertising online stores or services of a company. However, only its administrator will be able to answer the question of how much VKontakte advertising costs in a particular community.

Creating an ad

The text of the ad and its design play perhaps the most important role. After all, any potential client first of all perceives advertising visually and only after a few seconds begins to read the essence. That is why many are wondering, "In contact."

Use colorful and unusual images that directly reflect the content of the message. If finances allow, order an advertising banner from a professional designer who will complete it, following all the rules of marketing.

When selling a product, include as much detail as possible on it. Potential buyers should not have unnecessary questions about the quality and condition of your product.

The text of the ad should also attract the attention of users and encourage them to buy or use your services. Offers about promotions, discounts or discount cards always attract a larger flow of customers than uninformative and uninteresting text. Therefore, when answering the question of how to place an advertisement on Vkontakte, it is important to understand that its effectiveness will depend on how you do it.

Search page for advertising

Posting in groups is the most effective. That is why it is worth paying special attention to finding a page for her before placing an advertisement in VKontakte. For example, if you're running a travel agency, look at travel communities. And the sale of youth clothing or paraphernalia will organically look in an entertainment or musical group.

Choose communities with the highest number of subscribers. Groups with 200 to 500 members are not likely to be profitable. But million-strong communities will help get your business off the ground.

How much does advertising "VKontakte" cost?

It is rather difficult to give a definite answer to this question, since the cost of placing ads will depend on the organizers and administrators of the group.

On average, advertising in the "VKontakte" groups on the main page of the community varies from 500 to 3000 rubles per day. Many communities provide the ability to run ads for up to a week, offering advertiser discounts. Therefore, before "Vkontakte", it is worth weighing the pros and cons of all methods of placement.

Free advertising "In contact"

Placing free advertising will not affect your wallet, but it will take time and effort. Creating your own group is not difficult, it is much more difficult to gain a large number of subscribers who will actively use your services. To cheat people in communities, there are special paid services, which are advisable to use if you plan to develop your business in a social network.

Very rarely, groups with a large number of subscribers provide the opportunity to advertise for free. That is why you can advertise freely only in small communities where the chance of finding potential customers is low.

You can also select the "Advertising" section in the left menu. Before us opens a page with four types for launching ads. If you don't have an advertising account yet, then for the first setup you can choose any type and register with filling in all the necessary data by clicking on the "Next" button.

After creating an advertising account in VK, we proceed to the choice of the format of the future ad and its subsequent configuration. To do this, click on the "Create Ad" button. In the window that opens, we need to select the type of advertising, based on what we will be promoting.

The main goal of the course is to help you advance, so the focus will be on advertising in contact to get traffic to your site. To do this, you can place ads on Vkontakte in three ways:

We use the second promotion method to advertise an external site directly. Choose as shown in the image below:

Enter the address of our site. Click "Continue".

We go down below to create the advertisement itself and customize its appearance. This is an important point: to be successful, you need an ad with a high CTR. These ads will be shown under the left menu on each page of the Vkontakte user.

Let's create a service ad to show you the basics.

Creating an ad for VKontakte advertising

1. Ad Format: Select Image and Text. Both the first ad type and the second one will both be shown under the left menu. However, headline ads are more effective.

2. Title: Let's write an attractive title for our future announcement.

3. Subject of the announcement. Not a particularly important point in this case.

4. Age marking. We do not select it by default, however, sometimes during the moderation of the ad, you may be asked to specify an age limit for display.

Setting who to show ads to

1. Geography. Specify the country and city where the ad is displayed. Add exceptions if necessary.

2. Demography. Important point, specify the required values.

3. Age. We also indicate depending on the audience. This item is required to be completed in the case when payment is made for impressions, and not for clicks on an ad.

4. Birthday. An effective way to offer the purchase of your products for a promotion to future birthdays.

5. Family status. You can specify if you have a good enough idea of ​​\u200b\u200bthe portrait of your consumer.

6.Interests. This item can be skipped, since in the future we will, and not rely on the correctness of filling out VKontakte profiles and its algorithms.

7. Communities. We choose those in which, in your opinion, the target audience for the advertised product or service is concentrated. For example, let's choose the Vkontakte for Business community. At the top right, the approximate number of the audience that will be shown the advertisement is immediately displayed:

You can specify multiple communities. The more you choose, the larger the final audience will be: all items are indicated with the “and” condition, but within each of them the “or” condition applies. How to choose the right communities, cut off groups with a large number of bots, look for exactly those in which your target audience lives - you can study in detail in our article "".

8. With the exception of. By analogy, you can specify those communities whose audience should not see your ads.

9. Education and work. Not a required item unless you are trying to target ads to people with a specific profession.

Specify the maximum cost per click or 1000 impressions

We have a choice: "". We pay for clicks when we have a large target audience; It is advisable to pay for impressions in the presence of a narrow target audience. This tactic will help you save your budget and get the traffic you want to your website.

When choosing a value for pay per click, indicate the maximum cost per click that you are willing to pay. It is worth paying special attention to the numbers on the right in the corner:

If you choose a value from the recommended price range, you will get 100% coverage, or as close as possible to one hundred percent. For our clients, we recommend starting with a price 2-3 times less than indicated in the "Recommended price" field. Further, the rate is adjusted depending on the number of clicks. We are also working with the ad type itself: we are testing images and title calls.

When paying for impressions for a narrow selected audience, you can set the lowest possible cost, even if it is 1 ruble. In any case, your ad will be shown to the target audience. With this choice of payment method, it is important to devote enough time to testing advertisements in order to optimize the ratio of costs and targeted traffic to the site as much as possible. The more your ad is able to attract clicks, the more profitable you can use ads when paying for impressions.

In our course, we'll use the pay-per-impression setup more often as we create and test different ads. You can choose the type of payment at your discretion and in accordance with the existing strategy.

In both cases, when setting up, be sure to check the "Limit the number of impressions to 100 per person" checkbox in order to cover as much of the selected target audience as possible. This is especially true for long-term advertisements.

Let's get back to the setup. We set the price to one ruble when paying for impressions, select the "Limit to 100 impressions per person" checkbox and title our advertising campaign and click on the "Create ad" button:

Ready! You have just made your first advertising campaign for VKontakte. To see exactly how the ad will look on the user's page, click on the "View ad example on the page" button.

We check all our ads and if you are completely satisfied with it, we send it for moderation:

Check the balance of your personal account: to launch an advertising campaign, you need to have 100 rubles for each ad.

In the next series of articles, you can learn more about setting up ads on Vkontakte: how to create different ad formats and test them in the future, how to set them up, and much more.

VKontakte has long ceased to be just a platform for communication. Today it is a powerful resource that even combines the capabilities of a search engine and video hosting. This is a platform for search and offers, which is especially important for consumers and businesses. Some can collect opinions and recommendations before becoming a client, others can analyze and accurately find the target audience. Advertising in VKontakte groups today is more effective than the classic one, but it needs to be presented following some rules. Much depends on the right strategy to attract customers. Then advertising "VKontakte" will work.

Advertising in groups "VK" and VK-target

What to choose: target or group

• Everything is stricter in targeting: pictures and provocative headlines will not be missed by moderators.
• You agree on advertising in the group with its administrator, you do not need to wait for the moderation of the VK service.
• The size of images and text is limited in the target, you will not be able to present a case or another version of the advertising strategy.
• Choose the right group - get a large coverage of the target audience.
• Advertising in VK groups is usually cheaper than target advertising.

However, you should not think that through groups you can sell everything in a row and write whatever you like in an advertising post. This is not true. Your task is to attract the attention of customers, not law enforcement officers. Don't break the law.

Selecting a group for advertising

In which VK groups is it better to advertise? Advertising in a group will be useful if users mostly fit the parameters of your target audience, and the group itself is active and updated with posts and members. What you need to pay attention to if you decide to advertise in a group:

• the number of participants and whether it is cheated, what is the ratio of bots and real users;
• how often unique visitors appear;
• activity and renewal of the group;
• geolocation - city, region, country must be suitable for the delivery of your goods;
• how many likes and comments: active groups up to 18,000-20,000 members should collect from 100 likes for each post; if the views are single, up to 10 for example, a group with cheats and is really unpopular;
• daily audience coverage;
• cost of accommodation - the more participants in the group, the higher the cost of accommodation.

How to start an advertising campaign

1. Sociate - the service offers a wide variety of affordable sites and easy tools for finding clients. On the service page, select a suitable advertising campaign, transfer the text of your post to a special field along with a picture, and create a task. You can go the other way: select "Find sites", enter filter categories to find the target audience for your advertising post, and then analyze the results of the selection. Before placing an order for advertising, check not only the age and gender of the audience, but also the compliance with the activity. If you install the smm-helper service, you will get access to extended community statistics, as well as the number of group members who got banned. The process of placing an advertisement is completed by the design of the advertiser block by the administrator. It will contain data on the number of selected sites, the amount of placement, as well as the number of unique subscribers.
2. Hollypasta is a free service with a strange name, translated as "holy macaroni". This is an alternative Sociate service, with its own features of placing an order for an advertiser. True, the "holy macaroni" is somewhat easier to use. The exchange allows you not only to specify the parameters of the group, but also to analyze the advertising posts of competitors. The service tools are simple. In the "Community Search" you will have the opportunity to choose from almost a hundred categories you need. You set the “portrait” of your client: age and gender, and then search parameters. You can explore their activity: how many members, likes and reposts. Those groups that will be useful in promoting your product and service can be placed in the "Favorites". The service allows you to track the parameters of the uniqueness of visitors, the audience in percentage, by gender and age, as well as the geography of group members, the devices from which they enter the community more often, and the sources of transitions: through direct links, through "My groups", "News" or pages users.

Important: admins of highly popular groups cooperate with advertisers mainly through the official VKontakte advertising exchange. The service receives a percentage of the agreement.

Advertising campaign cost

How much does advertising in VK cost in groups? There is no clear pricing policy in placement through VK groups and communities. A separate price list has not been developed by anyone, but some conditions are behind the scenes for determining the cost of a post, and their admins, of course, honor.

Therefore, start placing in medium groups with low pay. With the promotion of goods, the growth of popularity and the number of orders, you can move on to expensive and numerous communities.

Posting an advertisement

How to advertise in the VK group? Having prepared a selection of groups with a suitable target audience, you can begin to negotiate with administrators. Once again, carefully review your post, and then send it to the admin. After his consent, discuss the placement options.

The most successful and proven are the conditions under which an advertising post on the "title" is posted for at least an hour, and then goes into the feed. Here it should not be “moved” by other advertising posts for at least a day.

Already in the first hour or two, you will be able to understand how successful the strategy and group you chose was.

Pay attention to what time people are most often active in the group. You can collect this data in the "Subscribers" section. By setting up the "Now online" filter, you can analyze the number of visitors by time of day or by hour.

Such an analysis can next time, if you decide to stay in this group, “adjust” the post to the most active part of the day.

Create an ad post

Advertising in VK groups will bring efficiency if the post is correctly composed. No matter what product you'll be promoting online, there are a few universal pieces of advertising that are best used.

Making a "selling" post:

1. Start with a bright headline.
2. Break the prepared text into several parts: each block is one thought.
3. It is better that the post contains the entire advertising text. If this is not possible, the most important and compelling information should be kept open.
4. Add emoji, but in moderation, otherwise emoticons and signs will create variegation, which will repel the user.
5. End the post with a call to action: “visit the site,” “learn more,” etc.
6. Attach only high-quality pictures, to each of which add a description of the product and a link.

And do not neglect the analysis of competitors' advertising posts, and also consider the format of the group in which you post. For example, you sell printed t-shirts. After posting your post in the Ayrton Senna group, attach a photo of the driver's T-shirts.

How to make a post effective

Advertising in VK groups largely depends on the effectiveness of the post. How to make a successful post Advertising posts with useful information are considered the most effective. That is, at the beginning of the text you give a couple of tips on a topic related to your product, and then go directly to advertising. It is important to strike a balance here so that the offer does not get lost in points of usefulness, and tips do not seem drawn to the call to buy your products. Advice and your proposal should be in conjunction. For such a post, you will have to think carefully about the title, it should not be flashy, like “Read - buy”, etc.

The advantage of such a text is that, thanks to reposts, it can be distributed and be visible for a long time.

Social media features for your advertising

Focus on trends and relevance. For example, Kissing Day is something you shouldn't miss if you're selling cosmetics. Write an interesting text about kissing, link it to your offer, add pictures and links.

Focus on the audience: a youth group - you can add a slang word or another, for groups of car mechanics, young coquettes, fishermen, etc. - your own rhetoric, thought out and aimed at these users.

How to make money on advertising in the VK group

Earnings on advertising in "VK" is possible subject to the presence of a well-promoted site, a large number of participants and the activity of the administrator. For example, if you do not have your own group, and you are only thinking about its content, then remember that the more the chosen direction covers interested people, the better for the group as an advertising platform.

It is necessary to think over an interesting design and content. Posts should appear regularly, several times a day. For the initial development of the community, arrange polls more often and be interested in the opinion of subscribers on a particular issue. Don't forget high quality photos. Browse groups of similar topics to understand how to make the page original.

When the group is promoted, make offers for advertisers. Your contacts or contacts of the group administrator should be visible. Place conditions on advertising: the lower the cost of placement, the greater the likelihood of a large number of applications.

Another option: place the group on an ad buying and selling exchange or affiliate network.

"VKontakte": features of advertising

How is social media advertising different? VK advertising differs from placement on classic sites not only in format. In a social network, the advertiser does the analytical work himself: he selects an audience, composes a selling post, counts activity indicators, etc. He is included in the process at every stage, this ensures the effectiveness of VK advertising. This is the peculiarity of this advertising platform, and here the “lazy” business will not last. If, placing on radio and TV, the advertiser is waiting for a client, then in social networks he goes to his audience, adapts to it and adjusts the offer. This format is flexible, therefore effective. Of course, provided that the advertiser has not neglected any of the rules.

If you have come here, then you are probably familiar with such a social network as Vkontakte. There you can communicate with other people around the world for free, listen to music, watch various videos and do many more interesting and useful things, including advertising your projects. Today in this article we will try to figure out how to advertise on VK without spending a penny on it, as well as how effective free advertising on Vkontakte is.

How to post an ad in Vkontakte for free

Imagine a situation: you have a generous offer to sell some item or even a large number of items, but you do not have buyers in real life or on sites like Avito. Of course, there are much more buyers on VKontakte than on all other sites, but you have no idea where and how to place an ad on this social network. There are several ways to solve this problem, each of which we will consider in detail:

Advertise your product on the wall of your personal page

Let's say right away that this method is only suitable for those whose personal page has a fairly large list of people, at least 200. People in their news feed should see you and your ad. In order for the ad not to get lost in a large amount of information, it needs to be made as bright and noticeable as possible.

An unusual and colorful picture, clear photos of things (if the clothes are on the body of the model) against a contrasting background, an informative description of prices and necessary information about the product. If you are advertising services, make some promotion. You can make discounts for purchasing multiple items.

Create your own group dedicated to your product or service

This is a rather complicated method, since you will have to somehow attract people to the group. Most likely, for a good result, you will have to, but here's how to advertise your community for free, we'll tell you later. The advantage of this method is that all attention will be devoted specifically to your proposal, and among the people there will be only those who are interested in cooperation with you.

Post an ad on the community wall

In VK, there are special groups and publics that position themselves as "flea markets". It is this word that often flaunts in the name of such a community. You can safely post a pre-prepared announcement on the group wall (sometimes you need to click on the "Offer News" button and wait until the announcement is posted and you receive a notification).

Post photo ads to group albums

In groups with an open wall, it is more efficient to post ads on VK in the form of product photos in albums specially prepared and divided into categories. Then in the description you should provide informative information about the product. By the way, to make your offer stand out from the rest, arrange photos in the style of pictures from magazines. Sometimes, in order to get more efficiency, the owner of the group asks to pay. You can personally deal with this issue with the administrator if you are interested in not only free.

How to advertise on VKontakte for free

We have already said that on VKontakte you can promote entire groups and communities for free, where you are going to offer your products and services. Private communities themselves are the most effective advertising, however, they still need to be “promoted”. Let's immediately note that each of the methods will be very laborious, time-consuming and will not be devoid of various kinds of risks. You may have to involve friends and acquaintances in the process for some kind of reward, or hire a special team to help you advertise in VKontakte. At the same time, you may not immediately notice the result, but over time, your advertising campaign will definitely make itself felt. So, a few ways in which this is usually done:

Spam in private messages

The first way starts by looking for communities with topics similar to the one you have chosen. Of the options: competing communities, general topics (art, photography, travel), publics with a target audience that interests you. You need to go to the list of participants and those who have private messages open start sending out advertisements for your group. Usually, three out of ten people sign up. Sending advertising is not worth it to everyone, but only to your target audience. But how to define it? This can be done based on some rules:

The advantage of this method is that you can even find like-minded people and good connections, as you communicate directly with potential customers. You are open to the audience, and this creates a good impression of you as an honest entrepreneur. But there are plenty of downsides.

• Firstly, from one page you can send no more than 20 messages to those who are not in your friends (this is what assistants with other accounts are for).
• Secondly, dissatisfied people will complain about spam from you and your group, so you and the group can be blocked. As you can see, the method is very slow, routine and not very effective. Accounts will be blocked often and for a long time, if not forever, so you will have to carefully look for people who will be really interested in your offer.

Spam in groups

The method is very similar to that described in the previous paragraph. You need to find communities that themselves offer to leave ads on their wall in Vkontakte for free. The method is probably even less effective than the previous one, since in such publics there are mostly only advertisers who are not interested in responding to someone else's advertising. In addition, this is the same routine that will not bring much result, no matter how colorful your ad is. But there are no restrictions.

Spam in albums

Again the same way. If you left an advertisement on the wall, then in this community we have every right to leave our advertisement in the photo album. You can add photos of goods or services or any colorful advertisement. Be sure to write informative descriptions. Of course, the increase will be extremely small, but no problems with blocking and restrictions.

Contests in your group

If you have reached a certain number of regular members, you can arrange a competition for activity in the group. You need to reward the one (or those) who put the most "likes", wrote comments and shared the news. You can learn about this from statistics that can be given to everyone to evaluate. Also, let the winner later write a review about receiving a gift.
As prizes for winning the contest, choose only your goods and services or discounts on their payment. So you will attract only the target audience. If you assign a monetary reward for participating in the competition, you risk attracting only money hunters who are not interested in your product at all.

Sharing ads with other groups

If your friend also decided to do the same thing as you, then you can set up mutual advertising in your communities by agreeing to repost news at the same time, call to join the community, or simply write a review of the group. Larger publics also know how to advertise to their community, so sometimes they offer free advertising to the most interesting and promising groups in exchange for advertising their own. Some are just kind and reliable, but this happens extremely rarely. This is the most effective free method, but it is very rarely free. By the way, reposts should be done at a special time no more than four times a day.

In which groups in VK you can make free advertising

And finally, it’s worth showing you a whole list of groups in which you should post your ads and advertisements. They are not so difficult to find on the open spaces of the VKontakte network, however, we have made your search much faster. Of course, there are many more groups, but we decided to offer you the most basic options. You can look for more specific options

https://vk.com/reclampr

https://vk.com/club53809318

https://vk.com/russianpoweron

https://vk.com/reklama.free

https://vk.com/advertise_free

https://vk.com/music.audio

Flea markets:

https://vk.com/baraholkaua - Ukraine.

https://vk.com/networksales - closed wall.

https://vk.com/baraholkaby - Belarus.

https://vk.com/objava - Peter.

https://vk.com/postermsk - Moscow.

https://vk.com/poiskmuzikantov - musical.

https://vk.com/sell1000moscow - up to 1000 rubles.

We hope that this material was useful and informative for you. Leave your additions and suggestions in the comments, share the article on social networks with your friends and be sure to visit other interesting articles on our website.

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