Creating a self-presentation. How to make a self-presentation, what to look for in a story about yourself. Example of a short self-presentation of the seller

Introduction

The reason for choosing this particular topic, I think, is its relevance, since after graduation from the university, the question of further employment will definitely arise. And when applying for a job, it is necessary that the applicant can present himself competently, thereby proving himself to a potential employer.

I consider the purpose of my work to show what are the most common ways of self-presentation and to analyze the main forms of self-presentation and, on the basis of this, to conclude how best to present oneself, that is, self-present and not commit common mistakes. In this regard, I set the following tasks: to analyze the methods of self-presentation and the main forms of self-presentation.

Speaking about the ways of self-presentation, it must first be noted that the desire to control other people's impression of us is innate. According to psychological research, every person has a natural need for approval. People seek approval, avoid disapproval, and therefore try to present themselves positively. What impression you should strive to make depends on the goals and situations of communication. However, you can also name a universal set of characteristics that is optimal for most situations. All over the world, as shown by various psychological research, certain human traits are valued: honesty, modesty, competence. Therefore, their presence in appearance increases a favorable impression.

Ways of self-presentation

The most common ways of self-presentation

"Social Self-Promotion". It is aimed at strengthening the social desirability of the image of "I" in the eyes of others (with a rational explanation or suppression of shortcomings). It occurs in subjects with high self-esteem and self-respect. Well aware of their own characteristics. It manifests itself - in a positive emotional enthusiasm for the image of "I", causal justification and rational study of one's behavior, strengthening one's own merits, emphasizing success, demonstrating a positive attitude towards oneself, but simply "high" from one's own appearance.

"Unreflective self-approval". A type of self-presentation in which self-praise and discredit of others occur at a subconscious level. A person demonstrates the predominance of emotionally - evaluative judgments about his personality, a warm attitude towards himself, embellishment of the image of "I", ignoring shortcomings, exclusion of social undesirability in using other methods of psychological protection.

"Baking in the rays of someone else's glory." Some people are very fond of demonstrating familiarity and communication with high-ranking officials. A brilliant description of such a phenomenon can be found in N.V. Gogol in "The Government Inspector".

"Creating Obstacles" In order to prevent a likely negative impression and avoid condemnation. People resort to the tactic of creating obstacles for themselves. The mechanism of action of such methods is simple - it is the protection of the "I-image", self-esteem and social image person. Failure in the event of an obstacle allows you to shift the blame and responsibility to external causes.

"Self-flagellation". It occurs in situations of external demonstrative self-deprecation, public demonstration of shortcomings and negative assessments of the personality. Such a show of self-disdain can be a very subtle predisposition in favor of one's self.

"Praise an adversary or an opponent." A winning self-serve tactic is to publicly praise potential adversaries and opponents. At the heart of this is the desire to prepare the ground for a favorable assessment, regardless of the outcome of the struggle.

"False Modesty" The researcher, who received a large award, thanks for the support of a clearly wider circle of people than he should. A successful tactic may be to feign modesty in the presence of a more modest person.

Self-defense". Associated with open dissatisfaction with oneself when irritated with others. A person, as it were, is in a state of constant dressed up expectation of a negative attitude towards oneself. "Self-defense" manifests itself in justifying one's "goodness" without emotional involvement with the image of "I", embellishment through direct translation characteristics into positive ones, actively discrediting others, compensating for shortcomings with virtues from another sphere.A person with this type of self-presentation expects attacks before they follow.

Thus, we have analyzed the most common ways of self-presentation and briefly described their essence.

The main types of self-presentation

Definition 1

Self-presentation is a means of forming one's own image, demonstrating one's personality in front of the environment. It is also about managing the impression that the speaker makes on the audience.

The main task of such a personal presentation is to attract the interest of the public and encourage them to take certain actions.

There are two types of self-presentation: natural and artificial. The first type is characteristic of all people and is laid down from birth. A child born into the world is already a person with his own temperament, needs and desires. Some traits and traits of character are inherited genetically, others appear as a result of training and development.

The disadvantage of natural self-presentation is the impossibility of control. The process is not amenable to regulation and correction. A person does not choose whether self-presentation will be positive or negative.

Artificial self-presentation can be controlled. It is designed to win loyalty target audience. This type of representation of the personality is prepared in advance, can be carried out separately or in addition to the natural self-presentation. Elements of artificial self-presentation make it possible to veil the negative aspects of the natural appearance, and turn them into the advantages of the speaker.

There are other types of self-presentation:

Adjusting to surrounding people. This is a complex but doable technique. When getting to know the audience, you need to find out its interests, topics for conversation, behavior and mannerisms. This allows you to feel future listeners, find common ground with them, and then join the company.
Leadership, dominance and authority. This technique is much more difficult than the previous one and requires special knowledge and skills from the speaker. A person must be in control of the situation, has the professional skills of a speaker and a follower. He must be able to "sell" his ideas and beliefs, intrigue the audience and encourage them to take action.

Forms of self-presentation

A favorable impression on the audience in the process of self-presentation can occur within the framework of a business and personal communication. In the first case, it is important to reveal your professional skills and abilities, to show yourself as a worthy specialist, capable of further development and growth. Personal presentation is the presentation of a person as an individual. This is a demonstration of personal qualities that contribute to professional development: responsibility, sociability, creativity, diligence, etc.

Self-presentation has two forms:

direct - face to face to the interlocutor;
mediated - with the help of certain means.

The first form of self-presentation is considered traditional. This performance is within business conversation interviews, press conferences and other events.

In the second case, the speaker uses certain means: Business Cards, autobiography, portfolio, resume.

Both forms of self-presentation require careful preparation. This is the choice and arrangement of the premises (in the case of organizing a business meeting or holding a press conference) and a mandatory speech rehearsal.

Studies show that the greatest influence on the audience is not information on the subject of the speech, but personal contact. There will be no second chance to make a positive impression on the audience.

Remark 1

The best form of self-presentation is public speaking. Successful performance significantly increases the authority of a person. Professional speakers are not born, it is the result of many years of training, successful and unsuccessful speeches. At the same time, experts recommend creating eye contact with the public, i.e. do not use text written on paper. It should be a live dialogue.

Ways of self-presentation

Each person from birth strives to manage the impression of other people. By nature, people have a need for approval, avoid conflicts and try to show themselves with better side. What the first impression will be depends on the goals of the communication process. In any case, appearance and such human qualities as competence, modesty and honesty are highly valued and enhance a favorable impression.

There will never be an ideal self-presentation, but there are ways to present your image in communication:

"social self-promotion";
"non-reflexive self-approval";
"bask in the rays of someone else's glory";
“creating obstacles;
"self-flagellation";
"praise of an adversary or opponent";
"false modesty";
"self-defence".

The first method is aimed at strengthening the social desirability of one's own image in the eyes of the audience. This is characteristic of people with high self-esteem and self-respect, who are well aware of their own characteristics. Such individuals like to emphasize their success, demonstrate a positive attitude towards themselves, enhance their strengths and simply enjoy their own appearance.

"Non-reflexive self-approval" is a self-presentation in which a person, on a subconscious level, praises himself and discredits others. Thus, people show the predominance of emotional judgments about their personality, embellish their own "I", do not notice shortcomings.

Often people like to brag about their acquaintance with famous and high-ranking people. This isn't always true, but it works great when communicating and connecting with people.

To avoid negative impressions and judgments, people come up with obstacles for themselves. The meaning of this method is to protect your image, raise self-esteem and social image.

Self-flagellation or self-destruction is used in order to predispose people in favor of their "I". Many people tend to sympathize and empathize.

Praise opponents or opponents, even in public - this is the most winning way to attract attention. But for a positive assessment, it is necessary to prepare the ground.

The use of false modesty is acceptable in the presence of a more modest person. The main thing is not to overdo it, modesty can still be the result of self-doubt and self-doubt.

Self-defense is used when there is dissatisfaction with oneself when irritated against others. A person is in a state of tension and is waiting for the negative in his direction. Unlike other methods, in this case the subject of self-presentation does not seek to embellish his "I", turn shortcomings into virtues. He just proves that he is good without any emotional embellishments.

Have you noticed what kind of request baffles most of us? "Tell us about yourself". And now we are already crumpling, blushing, fidgeting in a chair, rolling our eyes ... Few people are able to conduct a self-presentation on decent level. In the meantime, here's 5 simple rules its preparation, which the site shared with the portal Anastasia Takhtarova-Ivanova, self-management coach, trainer of stress and energy management programs.

If we want to be noticed and appreciated, we just need to learn how to present ourselves. Self-presentation is a real art. But this is not a gift from above. It is quite possible to learn it. The secret is simple: a few rules and guidelines, some effort and time, and voila - you did it!

1. To draw attention. First of all, self-presentation is a story. And the story should be exciting and not too long, from 3 to 5 minutes.

It is also worth remembering the principles of good storytelling - listeners should be interested, captivated, intrigued. If it is appropriate, you can start the story with a suitable metaphor, something unexpected or even a little provocative.

2. Give basic information - briefly, clearly, clearly. Now that you have received your attention quota, you can move on to the main block of information. It is important that it be concise, presenting the strengths of you as a person or your project, and quite short, as the degree of attention of listeners will quickly decline. If you don’t know where to start presenting yourself, you can start by simply making a list of your strengths, and not necessarily only on the stated topic. From a large list it is always easier to choose the right one. In addition, qualities that seem unimportant at first glance, upon closer examination, can help emphasize your advantages.

After all, the main goal of self-presentation is to demonstrate your strengths and turning weaknesses into strengths. You may be asked difficult questions, so it's best to work out your options in advance.

3. Communicate with an interlocutor or audience. Remember that any presentation is a sale. You are selling yourself, your ideas, your personality and beliefs, your skills, your project, and so on. What is the success of a good sale? That's right, communication. Address those for whom you speak. Engage them in communication.

Ask questions that can be answered with “yes”. Because once they agree with you, people will tend to agree when you offer them something else. For example, yourself as a potential employee. Use it Golden Rule sales.

4. Be yourself. Audrey Hepburn, one of Hollywood's most outspoken actresses, once said, “Be yourself—sincerely, honestly, and wholeheartedly. No one can do this better than you." This also works in the case of self-presentation. People feel insincerity and, on the contrary, open up in response to your real, true feelings.

You need to present your personality personal traits. Let not ideal, but your "zest" will attract the sympathy of people to you. Perhaps a mask that falls into expectations will help you at first. But at some point it will have to be removed. And the consequences of disappointment can be quite painful.

5. Rehearse in advance. Most best impromptu This is a prepared speech. So carefully prepare your presentation. It is better to rehearse it several times in front of a mirror. And ideally - to record on video. So when viewing, you will be able to see yourself from the side and evaluate more adequately.

P. S. If you are afraid

What to do in this case? Well, for starters, it’s worth reminding yourself that it’s quite normal to worry about important moments in life. If you have a fear of public speaking, you will be greatly helped by techniques of presence, for example, the so-called “power postures”. If you suffer from low self-esteem, then you need to work in this direction. And this work will take time.

Train yourself to think that you are good enough. No, not perfect, but good enough here and now. You can write it to yourself on a sticker and stick it on a mirror, refrigerator, etc. And train to feel that way. It will be difficult, so even a minute a day is enough to start.

Work on a list of your accomplishments. It can be made as detailed as your memory will allow. Have you learned to walk and talk? Most likely yes, since you are reading this. It means that they coped with the two most difficult things in life. Here is your first victory. And most likely, there will be many such victories. It's best to keep the list handy. When you feel like you're starting to doubt yourself, re-read it.

Very often, this simple act has an almost magical effect.

A professional engaged in the public sphere must pay close attention to oratorical qualities. If we are talking about creating a first impression, the desire to influence partners and colleagues, to encourage specific actions, then the method to achieve this is an original self-presentation in public speaking.

To get the impact of the speech, it is important not only what you say, but also what impression you make on the assembled listeners. Your manners, style, image - all this will affect the final result.

Self-presentation for a speaker is the ability to manage the impression on the audience in order to influence it. An effective speech can directly influence the audience, get what the speaker needs from the listeners, showing an example of how to act in a given situation.

Please note that self-presentation occurs even if the speaker does not prepare for it and does not even think about it. As an example, two applicants came for an interview. One is in a formal suit and an ironed shirt, the other is in jeans and a sweater. At the same time, the first one, by his self-presentation, seeks to form an opinion about himself as a respected person, and the second, as an independent employee.

An example of a job application is a classic case when a well-built presentation of a person can have a positive impact on your further career. If you have decided on a company where you want to get professional skills for the future, then a lot depends on the first interview.

How to behave in a self-presentation

Every detail counts in a presentation. Mandatory conditions- punctuality, exclusion of external stimuli (this may be out of place ringing mobile phone, or other distracting device), benevolence. The rules of self-presentation will help to cope with unnecessary emotions.

First impression. Listeners and viewers form an opinion about you in the first seconds of the meeting. You can’t slouch, you must have the appearance of a winner - a purposeful look forward, straightened shoulders, correct posture.
Next, position your audience. Your clothes will play a role. It must create an inspiring impression. Fresh and neat, without unnecessary accessories, at most, a wedding ring or discreet earrings for girls.
Control body language. Crossed arms or legs are signs that you are secretive and unwilling to speak frankly. No skepticism and indifferent attitude towards the audience - in this case, the performance is doomed to failure.
Establish rapport with the audience - easy communication skills will help. Watch for reactions.

What is self-presentation

The types of self-presentation that experts distinguish are artificial and natural.

The stages of natural self-presentation cannot be controlled and adjusted. This is its main difference, while it is impossible to predict the final effect. No preparation is carried out at the same time, this is a presentation of oneself not controlled by the person.
An artificial self-presentation for a performance is prepared in advance and thoroughly. It is important for the speaker to write the text, to form the stages by which everything develops.

Such creative self-presentation will fully reveal the personality of the speaker in the eyes of the audience. With its help, you can easily disguise the features of your personality that are losing for you, wielding the elements in the way you need.

Why self-presentation is necessary

Presenting yourself to the audience correctly, getting what you want from it is the hallmark of the speaker, this is his art of presenting himself. Therefore, even with natural talents in this area, one has to resort to careful preliminary preparation, to work out examples of the behavior of listeners in order to get an effect. If the technology you choose works the way it should, you will achieve a lot.

You can get from people the resources you need for development and life. As an example, informational, emotional and material. If you know how to present yourself in a favorable light, it will be easier for you to get a job, win over an interlocutor or a group of people, and get the desired result from them.
Form your own image in a favorable light.
Competent self-presentation of the personality will help to establish social contacts.

exemplary example

An exemplary self-presentation is divided into several parts.

Introduction. The words with which you begin your speech will keep the audience's attention on you, allow them to hear the timbre of your voice and assess how it relates to your appearance. If there are a lot of people in front of you, then it is better to make the greeting simple. Let's say: "Good afternoon, my name is Andrey Efimov. Can everyone hear my voice? Thank you for taking the time to meet. It will last two hours, during which time we will talk about the techniques of oratory, but first about ourselves.”

With this speech, you realize several tasks at once. Establish contact, find out if everyone is comfortable in the hall and designate the time intervals of the meeting, which is important for the audience. And most importantly, tell us why it is important and necessary for viewers and listeners to participate in your lecture.

Get the audience interested in the detail first. As one of Pushkin's teachers at the Lyceum said: "Now, gentlemen, hang your ears on the nail of attention." Think in advance what it will be for the "nail" in your speech. Most often, an original metaphor, question or riddle is used for this. If you're lucky, the audience will be included in the interactive.
Map your self-presentation. Immediately indicate the points that will be discussed. This will allow you to structure your presentation and connect with your audience.

Protocol and etiquette performance in the form of self-presentation

In ancient times, in Greece and Rome, protocol and etiquette performance in the form of self-presentation was the basis for teaching oratory. The goal is the observance of customs and traditions in official situations, a correctly written appeal to the public. According to the goals, four types of public speaking are distinguished:

Protocol and etiquette.
Entertaining.
Persuasive.
Informational.

As an example, a protocol and etiquette speech includes - a speech on official reception, welcoming speech of the guest of honor, speech at the banquet.

Protocol and etiquette performance adheres to the rules of how to make a self-presentation.

brevity.
Inspiration.
Emotionality and energy.
Speech from the sheet.
Awakening noble feelings.

Self-presentation of dominance

The self-presentation of the personality lies in the effect of dominance. The technology of this method lies in the fact that for the audience you need to influence, you must present yourself as an informal leader. True, it will be possible to apply the art of self-presentation in this way only in led groups. If there are many leaders in the audience, then there will be no proper effect. That is why it is so important to carefully analyze the assembled group in order to write an appropriate speech.

For a speaker, creative self-presentation is a guarantee successful career. Only by correctly building the stages of the performance, you will be sure of the final positive result. It is important to remember that the speaker in public speaking has not only listeners, but also spectators.

Therefore, the main visual object in the course of self-presentation is the speaker himself. Not only what he says, but also his appearance, the ability to communicate with the public play a decisive role. Watch your behavior and speech, do not be lazy to repeat the material covered many times.

The main types of self-presentation

Definition 1

Self-presentation is a means of forming one's own image, demonstrating one's personality in front of the environment. It is also about managing the impression that the speaker makes on the audience.

The main task of such a personal presentation is to attract the interest of the public and encourage them to take certain actions.

Artificial self-presentation can be controlled. It is created with the aim of winning the commitment of the target audience. This type of representation of the personality is prepared in advance, can be carried out separately or in addition to the natural self-presentation. Elements of artificial self-presentation make it possible to veil the negative aspects of the natural appearance, and turn them into the advantages of the speaker.

There are other types of self-presentation:

Adjusting to the surrounding people. This is a complex but doable technique. When getting to know the audience, you need to find out its interests, topics for conversation, behavior and mannerisms. This allows you to feel future listeners, find common ground with them, and then join the company.
Leadership, dominance and authority. This technique is much more difficult than the previous one and requires special knowledge and skills from the speaker. A person must be in control of the situation, has the professional skills of a speaker and a follower. He must be able to "sell" his ideas and beliefs, intrigue the audience and encourage them to take action.

Forms of self-presentation

A favorable impression on the audience in the process of self-presentation can occur within the framework of business and personal communication. In the first case, it is important to reveal your professional skills and abilities, to show yourself as a worthy specialist, capable of further development and growth. Personal presentation is the presentation of a person as an individual. This is a demonstration of personal qualities that contribute to professional development: responsibility, sociability, creativity, diligence, etc.

Self-presentation has two forms:

direct - face to face to the interlocutor;
mediated - with the help of certain means.

The first form of self-presentation is considered traditional. This is a speech in the framework of a business conversation, interview, at press conferences and other events.

In the second case, the speaker uses certain means: business cards, autobiography, portfolio, resume.

Remark 1

Ways of self-presentation

Each person from birth strives to manage the impression of other people. By nature, people have a need for approval, avoid conflicts and try to show their best side. What the first impression will be depends on the goals of the communication process. In any case, appearance and such human qualities as competence, modesty and honesty are highly valued and enhance a favorable impression.

There will never be an ideal self-presentation, but there are ways to present your image in communication:

"social self-promotion";
"non-reflexive self-approval";
"bask in the rays of someone else's glory";
“creating obstacles;
"self-flagellation";
"praise of an adversary or opponent";
"false modesty";
"self-defence".

Often people like to brag about their acquaintance with famous and high-ranking people. This isn't always true, but it works great when communicating and connecting with people.

To avoid negative impressions and judgments, people come up with obstacles for themselves. The meaning of this method is to protect your image, raise self-esteem and social image.

Self-flagellation or self-destruction is used in order to predispose people in favor of their "I". Many people tend to sympathize and empathize.

Praise opponents or opponents, even in public - this is the most winning way to attract attention. But for a positive assessment, it is necessary to prepare the ground.

The use of false modesty is acceptable in the presence of a more modest person. The main thing is not to overdo it, modesty can still be the result of self-doubt and self-doubt.

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