Forms of business communication conversation presentation exhibition of products. Types of business communication. Forms of business communication

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TYPES OF BUSINESS COMMUNICATION

the main task of the partners is to maintain contact with the society, to reinforce the idea of ​​themselves as a member of society. the partner is treated as a means of achieving external goals in relation to him. is aimed at a joint change in the ideas of both partners, involves the satisfaction of such a human need as the need for understanding, sympathy, empathy. RITUAL MANIPULATIVE HUMANIST

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instructive, instructive; elevating people, instilling in them faith in their spiritual powers and personal qualities; causing people to want to object, disagree; focused on transferring certain information to listeners, restoring some knowledge in their memory MENTOR SPIRITUAL INFORMATIONAL

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MAIN CRITERIA FOR BUSINESS COMMUNICATION

the purpose of the event (why?); contingent of participants (who?, with whom?, for whom?); regulation (how long?); communicative means of realization of intentions (how?); organization of the spatial environment (where?); expected result (what?, what is the "output"?).

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FORMS OF BUSINESS COMMUNICATION

Business negotiations are the main means of coordinated decision-making in the process of communication between interested parties. Business negotiations always have a specific goal and are aimed at concluding agreements, transactions, contracts. A dispute is a clash of opinions, disagreements on any issue, a struggle in which each side defends its point of view. The dispute is realized in the form of a dispute, controversy, discussion. A business meeting is a way of open collective discussion of problems by a group of specialists.

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Public speaking is the transfer by one speaker of information of various levels to a wide audience in compliance with the rules and principles of constructing speech and oratory. Business correspondence- a generalized name for documents of different content, distinguished in connection with a special way of transmitting the text.

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OTHER FORMS OF BUSINESS COMMUNICATION

business talks, meetings, meetings, negotiations, conferences, presentations, round tables, press conferences, shareholder meetings, briefings, exhibitions and fairs of new products.

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COMMUNICATIVE COMPETENCES OF THE MANAGER

formulate goals and objectives of communication; organize communication; deal with complaints and applications; master the skills and techniques, tactics and communication strategies; negotiate, manage a business meeting; prevent conflicts and resolve them; prove and substantiate, argue and convince, reach agreement, conduct a conversation, discussion, dialogue, dispute; to carry out psychotherapy, relieve stress, a sense of fear in the interlocutor, manage his behavior.

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A presentation is usually understood as the first official presentation of some still unknown or little-known product, company and its creators to an interested audience. The presentation is an indispensable attribute of the formation of the company, its approval in the market. The impact of the presentation is very serious, from its successful depend business contacts in the business world.

Presentation informs and convinces potential clients and partners in the need to purchase a specific product or service. An important task of the presentation is the need to demonstrate the product and its capabilities in such a way as to arouse interest and draw attention to your company, and ultimately, as the expected result, to conclude contracts and deals.

The presentation may be A new book, magazine, TV program, car, rock band, idea, lecture course, organizational structure, efficient technology, etc. The purpose of the presentation is to ensure a favorable reception of the presented innovation from the public.

Typically, a presentation script is developed by a public relations manager. Firms that do not have such a specialist invite professionals to prepare the script. If the presentation is carried out by the heads of the company, then they need to be involved in the development of the idea of ​​the presentation, and when writing the text for the presenter, their individual characteristics should be taken into account.

For the presentation, it is necessary to plan short speeches by authors, specialists who can professionally talk about it, experts who can confirm the benefits, quality characteristics.

Promotional gifts - souvenirs should be prepared for the presentation. As a rule, these are notebooks, calendars, pens, ashtrays, lighters, badges, etc. They are marked with the name of the company, its logo, in some cases - the address and nature of the activity. Souvenirs are given to all participants of the presentation.

The meaning and purpose of the presentation is the transfer of information by the presenters in the form of persuasion to a certain circle of those present in accordance with the listed goals. Any presentation requires serious preparation, consisting of the main blocks:

• - analysis of the composition, purpose, nature and condition of the audience;
• - planning and developing the introduction, main body and conclusion for a long formal presentation;
• - selection, development of options for the use of demonstration and visual materials;
• - direct preparation for a speech: writing a text, a plan, preparing visual materials;
• - preparing to answer questions from the audience.

Presentations are of the following types:

• - Presentation public organization(firms, joint-stock company, corporations, etc.). The objectives of such a presentation are: creating the image of the company among the business community, creating or recreating a favorable image of the company, advertising the name of the company.
• - Product presentation. The goals of such a presentation are clear: creating knowledge about a new brand, product or service in the target market, familiarizing consumers with new product features, store schedules, etc., achieving brand preference, etc.
• - Presentation of the project. The purpose of this type of presentation is to inform people about a project, determine the feedback to the project, and find those interested in supporting the development and implementation of the project. This type of presentation is the most demanding in terms of the form of submission, content and preparation.
• - Presentation of the volume and content of the work performed (report). The goal is to acquaint, provide a certain narrow group of people with the results of the work. Such a presentation is less demanding on the implementation of certain preparation rules and may well be spontaneous if the necessary data is at your fingertips and kept in perfect order.
• - Presentation of the plan for future work. Such a presentation is similar to the previous type of presentations, only the object here is the future work of an organization or individual. Its goals may be: informing a certain circle of people about the planned work, describing the planned work in order to confirm the presentation object for critical analysis and change.

The meaning and purpose of the presentation is the transfer of information to the presenters in the form of persuasion to a certain circle of those present with the listed goals.

In the practice of business communication, presentations are widely used. Presentation from Latin it is translated as "presentation", "presentation". By presentation we mean any public presentation of something new:

1) presentation, presentation of a bill of exchange to a person obliged to make a payment (drawee);

2) public presentation of something new, recently appeared, created, for example, a book, magazine, movie, television program, organization;

3) big formal reception(sometimes with refreshments), arranged by a firm, organization, enterprise, etc. for the purpose of advertising, to get acquainted with their activities;

4) solemn public performance, demonstration of something, familiarization with something (sometimes accompanied by a reception with refreshments).

A successful business presentation makes people appreciate both you and your message. As for individual people, and for organizations, a successful presentation is a professional tool to help achieve what they want.

The main goal of a business presentation is to convince those present to act in the right direction: to approve the proposed project; support new idea, sentence; buy a product or service; adopt a budget, a legislative act; use the information received; introduce new methods; vote for a candidate subscribe to a periodical, etc.

Exist different kinds presentations. There are two types of presentations: external and internal .

External presentation designed for people who do not belong to the organization that the presenter represents. For example, a speech by a sales representative of a company in front of customers.

Internal presentation refers to those situations in which the presenter and the audience are within the same organization (for example, the manager addresses the executives of his firm, the manager speaks to the employees of the department, the referent reports to the board on a certain topic).

Internal presentations, depending on the position of the parties, are divided into descending And ascending. If communication goes down the hierarchical ladder, i.e. the head speaks to the heads of departments, the chiefs to subordinates, then the presentation will be “top-down”. And, conversely, the presentation of a subordinate to superiors, a boss to a superior leader is called "ascending".

Both external and internal presentations can be promoting (their purpose is to advertise, promote, introduce new ideas, services, products, programs, support a certain candidate, political platform, etc.) and informational (the main impact is on the message and the transfer of information).

There are three types of presentation. Let's call them public, chamber And private.

Public presentation. It is designed for a large audience. Public presentations are massive(from 50 people to 200 or more) and group(from 15 to 50 people).

A public presentation is usually a well-planned and prepared event. Usually it is carried out in accordance with a pre-developed scenario, which clearly defines the roles of all participants, the content and order of their presentations, the use of visual aids (posters, diagrams, tables, slides, films, etc.). special time devoted to answering questions.

Public presentation takes place most often within 1.5-2 hours. It is recommended to start it around 15.00-16.00 hours.

After the presentation, the organizers suggest a cocktail and buffet (17.00-19.00).

The room for the presentation is prepared accordingly. The meeting hall, foyer are decorated with advertising posters, stands, illustrative materials, etc.

Good impression presentation participants are given promotional gifts, which are inexpensive items: pens, notebooks, calendars, badges, brochures, printed materials of the organization, etc.

It is customary to announce the upcoming presentation in the media, and send invitation cards to participants and guests.

When conducting a public presentation, it is very important to take into account the behavior and reactions of people in a large audience. In connection with the increase in the size of the audience, the presenter has an additional problem: the larger the audience, the less it reacts to what is being presented, and the more it reacts to the person who presents it all. Two important things happen to people in a large audience:

They unite and solidarize;

They unanimously accept and approve of someone's leadership.

A large audience is not intended for a debatable discussion of issues, it is difficult to use arguments that are relevant and understood by all those present. Here, the oratorical abilities of the presenter, his ability to manage the audience and influence them are very important.

Much attention must be paid to the preparation of a presentation speech. The number of speakers at the presentation is determined by the scenario, dictated by the circumstances and expediency.

First of all, a public presentation is characterized by a strict regulation of the procedure for its conduct (the order of speeches, distribution of roles, coordination of the thematic focus of speeches, answers to questions, etc.) and a clear structuring of presentation speeches.

Chamber presentation. This is a fairly common type of presentation for a small number of listeners (up to 15 people). Such presentations are held in the premises of firms, organizations, institutions. Chamber presentations are especially popular with trading companies selling cosmetics, dishes, medicines and other small goods. Often such presentations are held not only in the premises of organizations and institutions, but also at home. For example, the hostess of the house invites her friends, acquaintances, to visit her for the presentation of goods. She maintains a lively conversation, serves a light snack, tea, coffee and offers to place an order for a particular product. From the sales of each item, she receives a certain percentage. The concept of home evening has been well studied and has long been widely used in the West and in the United States. According to psychologists, the decisive factor here is not the quality of the product itself, but the emerging social connection. People trust more those who they know and who they like, so they are more willing to buy from friends than from an unfamiliar seller.

A distinctive feature of a small audience is that everyone remains an individual, has the opportunity to show their individuality. In a small audience, the presenter is expected not to have a long monologue, but to be able to involve everyone present in the conversation. The amount of time devoted to answering questions is, to some extent, an indicator successful presentation. It is very important during the presentation to be able to create an informal, relaxed, trusting atmosphere.

Private presentation- an informal presentation intended for 1-2 people. Most often, such a presentation is carried out when selling goods in a store (seller - buyer), in institutions, organizations, in production, on the street (distributor - potential buyer, client), etc.

To achieve the desired success, the presenter must be a good psychologist, be able to understand people, be a qualified merchandiser, thoroughly know the advantages and disadvantages of the distributed goods of your company, as well as similar products of competitors.

The analysis of private presentations allows us to present their approximate scheme. It looks like this:

1. Selection and evaluation of a potential buyer, client (age, appearance, material possibilities, etc.);

2. general characteristics presented company, its services presented to customers.

3. Analysis of the quality of the proposed product and its comparison with samples of competing firms (efficiency, convenience, safety, versatility, cost, etc.), Highlighting the advantages of this product.

4. Neutralization of doubts and objections of the buyer, client.

5. Invitation to cooperation.

"Essence of business communication" - Phone conversation. Types of business communication. Forms of business communication. spheres of public life. speech actions. The conversation process. Features of telephone communication. Meeting. Establishing contact. communication settings. Business conversation. Principles of activity. Exchange of business information. Human nature.

"Business Communication" - Welcome speech; trade speech. Forms of corporate communication. Functions of corporate communication. Business communication. Professional skills. Business communication is a process of interconnection and interaction. Principles of corporate communication. Direct - carried out with the help of natural organs.

"Culture of business communication" - Business etiquette. Types of speech communication are determined by the following features: Types of speech communication. Business communication. Culture of business communication. The primitive level is defined when one communication partner suppresses the other. Communication can take place at a manipulative, primitive, or higher level.

"Business communication" - Maybe even introduce an exam for knowledge of business etiquette. Business etiquette is the most important aspect of the morality of the professional behavior of an entrepreneur. Here you will be helped by the correct use of methods of suggestion and persuasion. According to psychologists, tone, intonation can carry up to 40% of information. I think my project was a success.

"Features of business communication" - Ethno-rhetoric. Organization of space. Gesture. System of values. Business communication. The “lower” is presented first to the “higher”. It is necessary to take into account the reaction of partners. Germans. Consent and disagreement. Things are OK. Intercultural aspect of oral business communication. Laugh. Features of communication through an interpreter.

"Psychology of business communication" - Constructive business communication. Features of interpersonal interaction in DO. Overcoming barriers. Empathy is the ability to comprehend an emotional state. Kindness, kindness and friendliness. ritual communication. Principles of business etiquette. Rules of business etiquette. Etiquette formulas of business communication.

In total there are 9 presentations in the topic

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