Business plan for a production studio. Studio8: How the video studio took clients away from the majors. Stages of business organization

When it comes to big money, it's hard to fight, so Shumov founded his own video production studio, where small companies with modest budgets can apply.

One client gave us the following challenge: “I want this oil to be nailed into the brains of these damn consumers so that they wake up in a terrible sweat at night and remember the name”

This analogy shows how our market works: the result is about the same, but the cost differs significantly.

We decided to focus on small clients also because when you work with small and medium-sized businesses, you communicate with the CEO or another person who makes the decision. And in big business interaction takes place with a brand manager, often poorly educated in the field of production. Often he tries to realize ambitions through you, as well as express his complexes.

Once we were preparing a script for a client. One, two... ten. And each time the client did not accept the offer and even made a scandal. In the end, someone found information that the brand manager was involved in figure skating as a child. We wrote a script based on figure skating, and the client immediately approved it. That is, formally, this creative did not improve in any way. But the client felt a familiar clearing, could actively participate in the discussion of production details from the position of an expert.

Income and staff

The monthly turnover of Studio8 is several million rubles. Our markup is small, but the income is enough to live in peace. Of course, I have plans that require money: for example, I want to shoot my feature film - the script is now in Hollywood being edited by a script doctor, I wrote it for six years. To make a film, I need at least $300,000-$400,000. Well, I'll find it slowly. By the way, a Hollywood editor is cheaper than a Russian one.

We do not have copywriters and screenwriters on staff: it is more convenient to find them for a project. There are nine people in total, and if tasks require an instant solution, I myself sit down and prepare sketches.

Business Features

The client sits down, flips through the storyboard and with a serious face - it seems like she found a problem in the script - asks: “So, I just didn’t understand one thing: why does the first frame last one second, the second - two, the third - three?” After a pause, they answer her: "Because this is the numbering of frames in order."

If you talk to producers who have been working for the majors all their lives, they will tell you absolutely goofy and clinical things. The simplest task may come, for which shooting in an ordinary apartment is suitable, but the client will say: we want it to be a mansion, and Monaco can be seen outside the window. Then we say: let's do it through the chroma key, it will cost much less. But they answer: no, everything must be authentic, otherwise the viewer will not believe it. And they fly to Monaco. And of course, the brand manager never minds flying at the expense of the company - the further, the better.

What's wrong with working with big clients. Almost all of them crush production with 100% post-payment. This means that you shoot an expensive video at your own expense, but you get the money, if you are very lucky, 30 days after the shooting.

The manufacturer takes loans and expects to repay them faster, but he will never sue. Because if a client owes $300,000 and hasn't paid in four months, they can keep ordering videos. If you sue and win, you won't get more orders from him. This is the sword of Damocles: the larger the client, the fatter the profit and the more you are afraid of losing him.

One small business client gave us this challenge: “I want this oil to be nailed into the brains of these damn consumers and wake up sweaty at night and remember the name.” This is an understandable task, and based on it, we ourselves come up with a script and choose a shooting location in order to solve it most effectively.

We initially tried to work with those who save. Or with those who for some reason want to optimize the budget. So it was, for example, with the Tsaritsyno meat processing plant. We made four videos for the price of two. The client was satisfied, and we got a mini-series from the life of the plant.

Never work with bandits and psychopaths. Whatever profit the project promises - do not work with mentally ill people. The project is guaranteed to go into endless revisions and alterations, your costs will grow by a multiple of what was previously planned, and the nervous system will burn out by about 30% of the total amount of work. No amount of money is worth it.

Concentrate on your strengths. Do not think in the style of "and I also dance - just to be paid." Love graphics? Take care of her. Like special effects? Focus on them. Do you shoot weddings? Be the best at it.

*The article is over 8 years old. May contain outdated information

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Your business with minimum investment- video production studio

1. What does a production studio do, and what services are most popular among customers?

-production of advertising and promotional videos.
- filming of corporate (presentation films).
- and even shooting weddings, birthdays and other events.

It makes no sense to consider in detail each service separately in this article, since you can find more than enough information on this topic on the Internet. We will tell you what are the prospects and specifics of this or that direction.
First, you need to decide at what level you are ready to work. If you decide to shoot weddings and birthdays, then be aware that this is the least profitable and prestigious level. There are a lot of such “production studios rolled into one”. Even the whole ocean.
Shooting corporate videos (or presentation films, as some say to hide what they are shooting, corporate video) is a little higher than the previous level. Of course, you can decide to work at this level as well. But in the end, you will spend more energy and nerves than creating commercial, which is shorter than a corporate video, and usually brings more profit.
So, we are left with the production of commercials. Given the current situation in the country, in other words, the crisis, we must understand that many companies are cutting their costs. But no matter how much spending is cut, firms need to promote their product. This is where the Internet comes into play. This is a huge audience, the possibility of targeting (choosing who will be shown ads) and low cost of placement (compared to TV and radio). You can post commercials both on your website and in social networks. networks, youtube. In addition, the requirements for a commercial are reduced - what can be "posted" on YouTube cannot always be shown on TV.
Based on the foregoing, we advise you to start with this niche, because in addition to creating promotional video, as a bonus, you can offer promotion of the client's commercial in the social. networks (which does not require costs if you are an active user of social networks or maintain your own blog).

2. What kind of costs are needed to organize a video production studio.

2.1 Creating your site.
Depends on your budget - you can, of course, order a site in a web studio, but we want a minimum investment, right? So, you can use the services of companies that host sites for free (and in return they leave a banner on your site). But quite enough groups in the social. networks and placement on freelance sites (yes, yes, firms are also located there).

2.2 recruitment.
Without investments - we go again to freelance sites.
Not a bad option to attract students of the last courses (because they need to create a portfolio ;-)).

2.3 Equipment.
We hasten to please you - you don’t need to buy it (because it costs crazy money). Consider renting film equipment. (And what to rent for, you ask? Take an advance from the customer - this is a common practice).

2.4 Portfolio or showreel.
On the initial stage there are always problems with the portfolio (because we simply have nothing to place there). Therefore, be sure to remove the showreel, at least for a minute or two - this is an opportunity to somehow show what you are capable of. (to make it clear what it is and how it looks like, let's give a good example).
http://www.youtube.com/embed/4AWDlbhMAOA?rel=0&controls=1&showinfo=0;autoplay=1
Hint - the showreel will be helped by students. Almost free, and high quality.

3. Pricing.

In order to roughly navigate the prices, as well as to study in more detail what and who you need to shoot a commercial, you can familiarize yourself with the detailed estimate for shooting a video. (in the application).

Good luck in your endeavors.

In this material:

In recent years, video filming and video accompaniment of events have enjoyed enviable popularity. Almost no wedding today can do without this, the services of a videographer are in demand at corporate parties, anniversaries and other festive events. The business plan for opening a video studio involves a thorough analysis of the market of competitors, clear planning phased organization and business registration, list necessary equipment and requirements for the formation of staff, as well as analysis financial indicators business project.

Description of the business idea, project goals

A video studio is classified as a business project, the organization and development of which is difficult without proper management experience. entrepreneurial activity in this area. If you do not have experience in organizing video services, it is recommended to open a franchise business, however, in this case, you will be limited both in financial terms, and in the possibility of making independent, independent decisions regarding the further development of the studio.

The need for a clear and thorough analysis of the regional market for video service offerings is due to the direct impact on the success of the project and the need for effective participation in competition. In many regions of the country, there is a situation with the lack of high-quality professional video filming, as a result of which a novice entrepreneur does not have to face a high level of competition. Often in such regions, professional video filming services are additionally provided by a local television company.

Description of video studio services

The list of video studio services is formed depending on the quality and duration of shooting with the participation of one or more operators of the following events:

weddings, weddings, discharge from the hospital, christening;
corporate parties, significant holidays of organizations and enterprises;
anniversaries, birthdays;
regional holidays and significant events;
shooting of amateur cinema to order;
video support of events in school institutions and organizations of higher professional education;
other.

Stages of business organization

Video studio registration, taxation

Suitable form of business entity - registration of an individual entrepreneur without education legal entity. This form is sufficient for the implementation of activities, and the need for the formation and regular submission of complex accounting and financial reporting will not. It is not required to issue a license to provide video support and video filming services. For individual entrepreneurs there is a simplified taxation system that provides a choice of two tax rates: 6% on total income or 15% on profits.

Hardware and software

The main part of the estimate of the initial capital investment of the video studio business project and the foundation of the company's successful activity is high-quality expensive professional video equipment. You will need not only one, and then several professional video cameras with a monitor and viewfinder, but also special lighting and sound equipment, a slider, a tripod and a trolley. Besides, workplace equipped with a powerful personal computer with impressive characteristics, designed for software processing, rendering and editing video files. At first, it is possible to get by with budget options for assembling working computers, but without fail with the prospect of increasing power and replacing components. You will also need to purchase, install and configure a license software for video editing, video processing and creating effects.

The software must be purchased licensed, in addition to the obvious reasons, in order to gain access to all video processing and rendering functions.

Staff

It is necessary to hire several video operators, for which it is necessary to focus on the number of cameras, the flow of orders and the possibility of shift work. In addition, video engineers who assist operators in the shooting process, as well as specialists in processing and rendering video files, and creating effects will come in handy. There is a possibility of entrusting the mentioned functions to one or two specialists, however, we will have to talk about a high degree of employee workload in this case. It is also necessary to employ a process engineer who will oversee the workflow of creating and processing video.

Advertising and marketing: where to find clients

Focus on the initial stages of opening and developing a video studio. During this period, it is necessary to form the bulk of customers. Further, satisfied customers will provide advertising for the video studio through the traditional "word of mouth". Don't forget about these marketing methods, as advertising on the radio, in print media, posting ads, creating a company business card website with a portfolio, as well as maintaining groups in popular social networks.

How much can you earn with your own video studio?

The revenue side of the project is directly affected by the level of initial investment aimed at renting premises, purchasing the necessary equipment, and registering a business. Also affected are the current costs of the company, formed at the expense of rent, wages employees and replenishment Supplies. In addition, the level of competition in the region, the demand for video studio services, as well as the minimum number of orders per month affect profits.

With an average initial investment of 800 thousand rubles, the profitability reaches 300%, and the company's monthly income will be formed from the cost of one hour of video filming followed by professional processing, as well as the number of regularly performed orders and additional services.

The bulk of competitors are represented by regional television companies that provide Additional services video filming and video support of events, as well as developed local video studios. With significant initial investment, obvious business risks and regional negative factors, opening a video studio is a promising and profitable line of business today.

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