Business plan for a children's cafe in a small town. How to open a children's cafe from scratch. Children's cafe financial plan

Absolute majority parents are ready for the pleasure of their child for almost everything... Of course, what kind of mom would agree to stay at home when the child is bored? Much the best option there will be a trip with the kid to a park or cafe, where he can play interesting games with his peers.

True, the weather does not always allow spending time outside. Unfortunately, there are not cafes for children in every city. And as a conclusion from this it follows that the opening of such an institution will be a very profitable business.

Where to start

Of course, with the choice of a suitable place. The best option would be the area where childcare facilities are concentrated.... In view there are hospitals and clinics, kindergartens and schools.

After visiting such places, the child will probably want to eat. And an institution designed for kids will be very useful.

Buildings located next to parks and children's stores are also perfect.

IE or LLC

After a suitable area for a children's cafe is selected, the business should be registered.

This process can take a lot of time and nerves. Firstly, the cafe is a catering point, and secondly, the institution is intended for kids.

Checks and permits of the fire service and SES will be simply necessary. Naturally, will need to trading activities register and get the status of an individual entrepreneur... But this is, let's say, the technical part of the question.

What should be a children's cafe

As for the children's cafe itself, here you need to think over not only the location. The design of the room and its general atmosphere must correspond to the intended purpose.

That is, standard tables and chairs will not work, even if the walls are painted with bright paint. A children's cafe that is expected to make a big profit should be extraordinary.

Children should be eager to visit it again.... For this, you should not spare funds and imagination. A magical land, albeit small, can be created by anyone.

You should definitely take care of seats ah for children and parents who will be comfortable with the first and second. A play area where you can have fun should be equipped with a large number of educational toys.

The place should be safe, light and very spacious so that several babies can fit in it at once. Parents will surely appreciate the child's, if there is a teacher in it. You can leave the child under his supervision - both adults have a rest, and children spend time with benefit.

Children's cafe menu

As for the menu, it shouldn't be ordinary either. It should combine ordinary cuisine with children's dishes. You can think of unusual names.

For example, it will be much more interesting for children to order "Porridge from Mashka's ladybug" than "Millet porridge with milk".

Naturally, there should be sweets and drinks. It is advisable to arrange all dishes in an unusual, colorful way.... They will generate interest and desire to try.

Staff

If we go back to the staff, then it is worth considering hiring animators in costumes fairytale characters ... This creates a holiday atmosphere so loved by children. You can create themed days that will be dedicated to a specific cartoon or fairytale hero.

This way you can increase attendance, because some children are delighted with Luntik, others with Kolobok. Naturally, the parents of the child's addictions know and simply cannot deny him a visit to the institution.

Generally, a children's cafe can be developed indefinitely. The main thing is to take into account the wishes of the children and look back at the competitors - an excellent cafe in all respects will clearly be a success.

There are many catering establishments, but not all of them are suitable for visiting with children. Today, those are especially in demand in which the child can not only eat tasty and safe, but also celebrate his birthday, play with animators, take part in a children's themed party, etc. To successfully compete with fast food chains, you need to take into account their advantages and disadvantages, as well as analyze the positive experience of entrepreneurs who have implemented projects for children's cafes from scratch.

The legislation does not subdivide catering enterprises into "children's" and "for adults", but there are nuances, and they need to be understood by those who are looking for an answer to the question of how to open children's Cafe from scratch.

Forecasts and prospects

How promising is the idea of creating a cafe for children, which is quite costly in terms of investments, but does not immediately start making a profit?

The market capacity can be represented by the birth rate statistics (see Fig. 1) As can be seen from the graph, the measures taken by the government to level the demographic situation bring a positive effect, despite economic crisis... By 2025, fertility rates are expected to be close to those of the mid-1980s, when there was a surge. This means that in the near future all areas of business related to motherhood and childhood will be in demand by society.

So, the market of goods for children from 2009 to 2012. grew by $ 32 billion, that is, in difficult times, parents prefer to save on their own needs, but not on their children. By the way, the majority of visitors to catering establishments, according to marketing research, also people with children (see Fig. 2)

In large settlements family confectioneries, canteens, enterprises fast food equipped with highchairs and offering a special menu for young visitors, as well as aimed only at children. For example, in Nizhny Novgorod region 83 such enterprises actively promote their services. Most of them are franchised: Yakitoria and Sushimin sushi bars, New York cafe, etc.

Fast food or "proper nutrition"?

According to sociological research In 2015, the catering market in Russia was dominated by the demand for the services of fast food restaurants (see Fig. 3).

Knowing this, many investors avoid investing in a children's cafe as a business, fearing competition with such "monsters" as McDonald's, "Shokoladnitsa", "Rostiks", "Baskin Robbins" and others, offering a branded range of dishes and services.

The largest research holding Romir in 2012 identified the TOP-10 factors of attractiveness of fast food establishments popular with parents with children, and market leaders by these indicators (see Table 1)

Table 1. Factors of catering attractiveness in Russia *


Value for money	"Little Potato"
Food quality	"Il Patio"
Polite and friendly staff	"Planet Sushi"
Affordable prices	"Little Potato"
Beverage quality	Il Patio, Shokoladnitsa, Coffee House
Assortment of dishes	"Shokoladnitsa", "Il Patio", "Planet Sushi"
Service speed	"Little Potato" and "Baskin Robbins"
General atmosphere	"Planet Sushi"
Knowledge of menu dishes by waiters	"Planet Sushi", "Chocolate Girl"
Comfortable interior	"Planet Sushi"

* the study was conducted in cities 8 federal districts with a population of 100 thousand people. Sample - 1,000 people. between the ages of 16 and 50.

It is noteworthy that the factor of having a menu for children was not included in the top ten most significant, although the leader in the McDonald's attendance rating relies on little visitors and is successfully engaged not only in food, but also in the sale of toys in Happy Meal sets.

Success factors for fast food chains need to be considered by those planning to open their own family cafe. However, in recent years, society has been increasingly leaning towards healthy natural foods:

“The principle less is better recently found in organizations Catering- to eat simply and quickly. This is a shorter menu, smaller portions, the ability to vary their size, change the menu taking into account personal preferences, which allows us to focus on the uniqueness of the dishes. "
(Akhmadeeva O. A., Idrisova A. I. Trends in the development of the public catering market in Russia // Young scientist. - 2016. - No. 8)

Thus, you can start a business using ready-made models (by franchise), or start your own brand based on the principles of natural baby food.

Requirements for a cafe for children

Not all entrepreneurs know exactly what it takes to open a children's cafe, most of the doubts are related to the requirements of the regulatory authorities: is there any special specifics in this?

No, lawyers answer. Regardless of the age audience of the catering establishment, the requirements are clearly regulated, since in any case, your customers will be adults - parents who are responsible for children. You, in turn, are responsible to them for the quality of food and the provision of services.

Here regulations which you will be guided by:

Law on Consumer Protection
Government Decree No. 1036 "On Approval of the Rules for the Provision of Public Catering Services" (dated 15.08.1997)
Resolution of the Chief State sanitary doctor RF No. 31 "On the introduction of sanitary rules" (dated 08.11.2001)
Government Decision No. 584 "On the notification procedure for the commencement of the implementation of certain types entrepreneurial activity"(Dated July 16, 2009)

Important! This list of documents reflects the requirements of Rospotrebnadzor and other authorities for a cafe, which does not assume an "adult" assortment, including alcoholic beverages and alcohol. Licensing given view no activity required.

You can collect the permits for opening a children's cafe yourself or entrust it to a law firm. Its content and speed of registration will depend on the choice of premises.

There are two options: rent a room adapted for catering or equip it yourself. Each has its own merits and demerits (see Table 2)

Table 2. Rent a ready-made space or create it from scratch?

Room adapted for a cafe	Premises "from scratch"
cost savings, since the entire "infrastructure" is prepared: equipped kitchen, toilets, emergency exits, ventilation, etc. saving time for coordination with regulatory authorities: you can take the documentation from the owner, go through the authorities (Rospotrebnadzor, firefighters, energy sales, water utility, etc.) with a lease agreement and reissue it to yourself	freedom in choosing a concept: you are not limited in design and technological solutions
limitations in the choice of concept. For example, a former restaurant (dining room) for adults may not have room for a playroom	expenses for repairs in accordance with the chosen concept and for registration of permits payment for connection to communal systems etc.

Practitioners advise: if you decide to open a business in a premise that is not suitable for catering, agree in advance with the owner on a long-term lease and include the costs of repairs, refurbishment and re-registration in the rent.

Family club

The most risk-free project is a franchise, but before a franchise emerges, someone has to be the first to implement the concept. Today, more and more entrepreneurs are embodying original ideas... For example, two successful business women figured out how to open a children's cafe with a playroom in the Ribambelle club they created (forbes.ru told the readers about it).

The concept was invented by young mothers Y. Fedorishina and O. Musakhanova and implemented in 2013. For the club, a premise that was not adapted for public catering was chosen, so more funds were spent on its equipment than originally planned: for example, it was required to lay communications under the kitchen.

To those who open similar business, the girls advise from the very beginning to check all the calculations of the hired "specialists", since they have repeatedly had to deal with overstated estimates. For example, firefighters put out an estimate of 2 million, but in the end the costs amounted to 1 million rubles.

The total cost of opening a family club with a dining room and a 800 m2 play area in a large shopping center costs, according to the estimates of startups, about 700 thousand euros.

A number of innovations were immediately introduced at Ribambelle, which made it possible to successfully compete with other enterprises:

ban on fast food
strict requirements for the preservation of the beneficial properties of products in the menu for children
adaptation of popular dishes for a children's audience (kids want to be like adults!)
emphasis on holding holidays and culinary master classes for children and their parents
the presence of a playroom in the form of a children's town with animators
catering

In 2014, the girls reached a monthly profit of 11 million rubles, but in the first 2 years, according to their admission, they failed to return start-up investments... Today, those who are close to the idea of Ribambelle, they offer a franchise: this allows the franchisee to avoid financial losses when starting a business.

Children's cafe in the zoo

A cafe for children can be a good addition to an existing business. In Nizhny Novgorod, this is organized on the territory of the private zoo "Limpopo". Its owner V. Gerasichkin has several "adult" projects on his account.

In an interview with the "Arsenal Entrepreneur" correspondent (No. 10, 2010), when asked about the profitability of the enterprise, he answered:

“… It's really impossible to make big money at a children's cafe, so business sharks are not interested in this topic. But if you have a thriving business and have the opportunity to run a project without winding up high interest rates, then you can create conditions for children to celebrate birthdays in a cafe, to meet with classmates. "

A distinctive feature of catering in the zoo is seasonality: the hottest time is summer and early autumn. Hence the format - a small pastry shop or street restaurant with a children's menu. Entertainment is nearby: these are animals that you can feed, and communicate with some, and attractions. At the peak of summer attendance, it is possible to earn funds that allow maintaining the business in the autumn-winter calm.

These examples show that for correct organization not very profitable, at first glance, a business in reality can bring not only income, but also pleasure to its owner.

Despite the presence of a large number of catering establishments in our country, there is a lack of specialized cafes for children, especially in medium and small cities. Such places for young visitors are very popular, and there is a perfectly reasonable explanation for this.

Everything is thought out in children's cafes - bright colorful design, comfortable ergonomic furniture, a menu that includes favorite treats of kids and, of course, entertainment programs from which visitors get an unforgettable experience. The demand for entertainment services for children is very high. This fact should attract the attention of novice entrepreneurs, since with the proper organization of a cafe, its activity can turn into a very promising business.

How to open a children's cafe from scratch?

Before you learn how to open a children's cafe from scratch, you need to understand the peculiarities of its work. It should be understood that, unlike restaurants and bars, there are no alcoholic beverages or tobacco products. It is known that it is alcohol and cigarettes that bring the owners of entertainment establishments good profit... On the other hand, when opening a cafe for young visitors, a novice businessman will not have to spend significant money on purchasing the appropriate licenses.

It is also worth considering the peculiarities of the menu for kids. Even a simple cake, if it has a catchy name, will be popular and sold in large quantities, because it will attract the attention of a child's audience. The list of dishes should include children's favorite milkshakes, juices, sodas, desserts and salads from exotic fruits.

As practice shows, children spend most of their time in a cafe playing and taking part in funny shows. Animation programs are especially popular, so businessmen should be given Special attention selection of professionals who can provide interesting exciting shows.

Important: novice entrepreneurs should conduct a thorough market analysis, study the concept of competitors, take into account all the nuances of such establishments, and then develop their own project of a children's cafe and think over a list unique services for potential visitors.

Business registration

A cafe for children as a business is subject to mandatory registration with the tax office. If you plan to open a small business, it will be enough to register an individual business. This procedure will not take much time, and its cost will not exceed 800 rubles.

For large cafes, the design of an LLC is preferable. This will enable the entrepreneur to work with legal entities, as well as a number of other advantages enjoyed by representatives of small and medium-sized businesses. To register an LLC, you will need to pay a fee of 4 thousand rubles, as well as 10 thousand as the authorized capital of the organization.

Individual entrepreneurs can choose the STS as a taxation system, and companies registered as legal entities - UTII. After registration, an entrepreneur needs to obtain permits from regulatory organizations, such as:

Rospotrebnadzor;
fire inspection;
sanitary and epidemiological service.

It is worth taking permission from the authorities local government... Please note that a cafe for children, like other catering establishments, cannot operate without quality certificates for toys and food. In addition, you will need to have in the package of mandatory documents:

an agreement with the owner for the lease of premises;
work contracts with staff;
contracts with suppliers.

If an entrepreneur wants to open a bar from scratch, he should know that the presence of invoices and quality certificates for each delivery of food products is a prerequisite for work. In addition, all employees are required to be at the workplace with a health record with them.

Important: depending on the type of activity, whether it is a children's cafe, a vegetable business or his own production, the entrepreneur must indicate when registering OKVED. In this case, the code 55.30 - "Activities of restaurants and cafes" is suitable. Detailed information about the work of small and medium-sized businesses (for example, how to pay taxes on salaries), you can find out at the department of the Federal Tax Service when contacting the relevant specialists.

Choosing a concept

The choice of the concept of an enterprise should be approached with special responsibility, because not only its attendance, but also the level of income will depend on this. A cafe for young visitors is a special place where every child should enjoy their time, for which it is necessary to create the necessary conditions... First of all, it is recommended to carefully think over the design of the room, decor, color scheme, and also correctly divide it into certain zones - areas for eating, holding shows, game rooms, places for recreation.

You will definitely have to carefully work out the concept of a playground for young visitors. To make the pastime of children fun, you can organize:

attractions;
place for intellectual games;
amateur corner.

In addition, it is worth considering the option of organizing active rest visitors, for which it is necessary to equip the institution with sports equipment, slides, carousels and a pool with balls. Please note that the playroom must provide a high level of safety for children, so the equipment must be selected with a soft finish that excludes injuries.

In order to effectively develop the concept of a children's cafe, a novice businessman can conduct an analysis of competing organizations and, based on the data obtained, come up with his own "zest". To do this, it is necessary to determine what kind of leisure time would be interesting for children and their parents, what dishes and drinks should be included in the menu, whether it is worth focusing on organizing full-fledged breakfasts and lunches. A businessman must understand that without a preliminary detailed analysis of this niche, an investment own funds would be pointless and risky.

Search for premises

The success of the enterprise will largely depend on the choice of the location of the children's cafe. Indoor areas must be at least 100 m2? and include:

dining area;
place of the games;
office space;
installation of attractions;
administration office;
kitchen.

If you plan to open a large entertainment venue, you will need much more space. For example, this will be required to organize a roller skating area, installation of trampolines, slides, etc. You can open a cafe for children in the city shopping or entertainment center, on the ground floor of a suitable residential building or to look after a detached building for these purposes.

It is extremely important that the cafe is easily accessible, there should be a spacious car park near it. It is also worth considering the possibility of implementing themed exterior design, which will attract a large number of customers. An important point that you need to pay attention to when choosing a room for a cafe is the availability of serviceable utilities. These include:

drainage system;
water pipes;
power grid and lighting system;
supply and exhaust ventilation;
fire alarm;
video surveillance and security systems.

Increased requirements are imposed on the power grid, since it must withstand a significant consumer load, because a large number of equipment will be connected to it. In a residential building, you can also open a cafe for children, but it should be borne in mind that the building should not be demolished. Such information can be obtained from the BTI and the city's architecture department.

As a rule, residential buildings are looking for areas for opening such types of business as, for example, a grocery or tea store, hairdressers, beauty salons, pharmacies, etc. This is primarily due to the fact that the rental price for them is low. SanPiN 2.3.6.1079-01 prescribes the requirements for premises for catering establishments, which should be followed. As for the price for renting space, its average size is 120 thousand rubles. It is worth remembering the need for renovation works, for which you will have to spend about 200 thousand rubles.

Equipment purchase

The purchase of equipment for a children's cafe will require considerable investments from an entrepreneur. To open a business, you need to equip the kitchen, playrooms, purchase inventory, furniture, and auxiliary equipment. An approximate list of equipment may look like this:

kitchen stoves;
cutting tables;
household appliances (meat grinder, coffee maker, milkshake machine, mixer);
sinks;
dishes.

To equip the play area, you will have to purchase furniture, paintings, attractions, play sets and entertainment equipment (modules, slides, a pool with balls, trampolines). Without fail, the item of expenditure should include the purchase of air conditioners, security systems and video surveillance. To equip a small cafe, the area of which does not exceed 100 m2, you need to spend at least 2.5 million rubles (for comparison, to equip a mini-bakery, you will need about 400 thousand rubles at the start).

Attracting staff

Which employees are better to invite to work in a cafe for children? If you plan to open a small institution, the staff will consist of the following specialists (with a salary):

pastry chef (2 persons) - 50 thousand rubles;
gambling hall employee (2 persons) - 30 thousand rubles;
bartender-waiter (2 persons) - 40 thousand rubles;
cleaning lady (2 persons) - 36 thousand rubles.

Total - the salary of employees is 156 thousand rubles. You will also need to pay for the services of animators (from 40 thousand) and an accountant (10 thousand), who can be remote specialists. Thus, the monthly labor costs of the personnel will amount to 206 thousand rubles.

Advertising campaign

Which marketing strategy take advantage of to effectively attract customers? It is better to launch ads shortly before the opening of the cafe so that the target audience knows in advance about the upcoming event. To disseminate information, an entrepreneur should use the media. In addition, good results will be given by:

promotion of a children's cafe on the Internet;
placing information on elements outdoor advertising(billboards, banners, streamers);
distribution of flyers and leaflets in public places;
announcements in public transport and the subway.

Do not forget about creating a business card site for a cafe, where it is periodically recommended to publish all kinds of promotions for target visitors. Costs for advertising campaign will amount to about 20 thousand rubles a month. When a cafe for children begins to receive visitors, information about its activities will quickly spread among people, which is also a good way to attract target audience into your business.

Children's cafe interior

Children love bright colors and beautiful pictures, so the design of the cafe should be developed in accordance with this feature. In many establishments, walls are painted with rich colors, while the images can be completely different. For example, thematic graffiti, as well as fairy-tale and cartoon characters, look good. Even at the stage of project development, special attention should be paid to safety, because most of the visitors are children, and they should not be harmed.

Slippery floor coverings should be avoided as the child may fall and bump during play. When choosing furniture, you need to pay attention that it is free of sharp corners. It is better to buy tables with a rounded shape, and instead of chairs, use soft sofas, ottomans or bean bag chairs.

It will not hurt to lay soft mats on the floors in the playrooms, which will avoid injury. It is important to provide good indoor lighting and a comfortable environment for visitors. The interior should have a stylish bright decor. It is worth entrusting the design of the cafe professional designer... The more comfortable the little visitors are, the more popular the cafe will become.

Children's cafe business plan

To find out how much money is required to start, determine the monthly costs and possible income, you should develop a business plan for a children's cafe. The initial one-time investment includes:

company registration with permits- 40 thousand rubles;
rent (100 m2) - 120 thousand rubles;
repair, designer services - 300 thousand rubles;
purchase of equipment - 2.5 million rubles;
advertising production (website, streamers, banners, outdoor signage) - 200 thousand rubles;
purchase of the first batch of products - 100 thousand rubles;
other expenses - 100 thousand rubles.

Total - to open a cafe for children, you need to invest 3.36 million rubles. You will also need to calculate monthly expenses... They are formed from the following indicators:

rent - 120 thousand rubles;
social contributions, taxes - 50 thousand rubles;
staff salaries - 206 thousand rubles;
utility bills - 20 thousand rubles;
grocery purchases - 150 thousand rubles;
other expenses - 15 thousand rubles.

Thus, the entrepreneur will have to pay 566 thousand rubles for a month of operation of the cafe. Usually when located inside shopping center the attendance of the institution will be higher - about 100 people a day. Consider the possible income of a small cafe with 50 paid orders per day.

With an average check of 500 rubles, the daily revenue will amount to 25 thousand rubles. Such attendance will allow you to return your investment in 7-10 months and further ensure a stable profit. For 30 days, the cafe will bring 750 thousand. From this amount, you need to subtract 566 thousand (monthly payments), you get 184 thousand rubles of net profit.

Children's cafe franchise

Many entrepreneurs at the beginning of their activities experience a number of difficulties with starting a business. The main problem is the lack of money. For this reason, it is worth considering the option of a cafe franchise for children.

What will a person get in cooperation with a franchisor company? First of all, he will be able to apply a ready-made business model to achieve success, besides, his company will operate under a well-known brand. The interaction of private enterprises with franchisors has a number of undeniable advantages. Let's list some of them:

business development for a ready-made effective project;
quick start due to fame brand(franchisor);
business support at all stages of development;
receiving significant discounts from a partner;
provision of high quality raw materials and equipment for the production of products.

In addition, the entrepreneur is provided with assistance in staff training, paperwork, finding premises and other privileges. Each franchisee pays a lump-sum fee and pays royalties. Cooperation with a partner allows you to quickly recoup your investment and does not require huge investments, as is the case, for example, with the CFS franchise. Consider several well-known companies offering franchise cooperation:

TM "Ander Son". The organization is a chain of family-type cafes, where each visitor can buy delicious homemade cakes and original confectionery... There are play rooms for children, and a cozy atmosphere reigns in the halls for clients. The cafe menu contains exquisite dishes for kids and adults. In cooperation, franchisees receive the right to use the trademark for 5 years, while territorial conditions are negotiated with the company. To start doing business, you will need a start-up capital of 1.9 million rubles. The entrepreneur is obliged to pay a monthly fee of 10% of the proceeds. Business profitability is about 25%. Subject to the recommendations of the franchisor, the funds will pay off within 1-1.5 years.
TM "Kinderland". The chain's establishments have everything for a first-class rest and great pastime for the whole family. The cafes have a stylish design. The franchisee receives the necessary information support, as well as the opportunity to use effective marketing tools. Taking into account the entrance fee, the entrepreneur needs to have 3.5 million rubles at the start. Monthly deductions are 5% of revenue. Investments pay off in 1.5 years on average.
TM "Cinderella". Cafes of this brand are very popular among both children and adults. Clients can enjoy exquisite cuisine, relax comfortably, and professional animators conduct unforgettable show programs for young visitors. The franchisee will receive not only stable profit, but also tremendous pleasure from cooperation with the company. The lump-sum contribution is 1.5 million rubles, and 5% of royalties must be paid from the business turnover. Investments at the start - from 2.5 million rubles, which will pay off in 10-12 months of work.

Everything is thought out in the children's cafe - bright colorful design, comfortable ergonomic furniture, a menu that includes favorite treats of kids and, of course, entertainment programs from which visitors get an unforgettable experience. The demand for entertainment services for children is very high. This fact should attract the attention of novice entrepreneurs, since with the proper organization of a cafe, its activity can turn into a very promising business.

How to open a children's cafe from scratch?

Before you learn how to open a children's cafe from scratch, you need to understand the peculiarities of its work. It should be understood that, unlike restaurants and bars, there are no alcoholic beverages or tobacco products. It is known that it is alcohol and cigarettes that bring good profits to the owners of entertainment establishments. On the other hand, when opening a cafe for young visitors, a novice businessman will not have to spend significant money on purchasing the appropriate licenses.

As practice shows, children spend most of their time in a cafe playing and taking part in funny shows. Animation programs are especially popular, so businessmen should pay special attention to the selection of professionals who can provide interesting and exciting shows.

Important: novice entrepreneurs should conduct a thorough market analysis, study the concept of competitors, take into account all the nuances of such establishments, and then develop their own project for a children's cafe and think over a list of unique services for potential visitors.

Business registration

For large cafes, the design of an LLC is preferable. This will give an entrepreneur an opportunity to work with legal entities, as well as a number of other advantages enjoyed by representatives of small and medium-sized businesses. To register an LLC, you will need to pay a fee of 4 thousand rubles, as well as 10 thousand as the authorized capital of the organization.

Rospotrebnadzor;
fire inspection;
sanitary and epidemiological service.

It is worth taking a permit from local authorities. Please note that a cafe for children, like other catering establishments, cannot operate without quality certificates for toys and food. In addition, you will need to have in the package of mandatory documents:

an agreement with the owner for the lease of premises;
work contracts with staff;
contracts with suppliers.

If an entrepreneur wishes, he should know that the presence of invoices and quality certificates for each delivery of food products is a prerequisite for work. In addition, all employees are required to be at the workplace with a health record with them.

Important: depending on the type of activity, be it a children's cafe, or own production, the entrepreneur must indicate when registering OKVED. In this case, the code 55.30 - "Activities of restaurants and cafes" is suitable. Detailed information on the work of small and medium-sized businesses (for example, how to pay) can be found in the department of the Federal Tax Service when contacting the relevant specialists.

Choosing a concept

The choice of the concept of an enterprise should be approached with special responsibility, because not only its attendance, but also the level of income will depend on this. A cafe for young visitors is a special place where every child should enjoy the time spent, for which the necessary conditions must be created. First of all, it is recommended to carefully think over the design of the room, decor, color scheme, and also correctly divide it into certain zones - areas for eating, holding shows, game rooms, places for recreation.

You will definitely have to carefully work out the concept of a playground for young visitors. To make the pastime of children fun, you can organize:

attractions;
place for intellectual games;
amateur corner.

In addition, it is worth considering the option of organizing active recreation for visitors, for which the institution should be equipped with sports equipment, slides, carousels and a pool with balls. Please note that the playroom must provide a high level of safety for children, so the equipment must be selected with a soft finish that excludes injuries.

In order to effectively develop the concept of a children's cafe, a novice businessman can conduct an analysis of competing organizations and, based on the data obtained, come up with his own "zest". To do this, it is necessary to determine what kind of leisure time would be interesting for children and their parents, what dishes and drinks should be included in the menu, whether it is worth focusing on organizing full-fledged breakfasts and lunches. A businessman must understand that without a preliminary detailed analysis of this niche, investing his own funds will be meaningless and risky.

Search for premises

The success of the enterprise will largely depend on the choice of the location of the children's cafe. Indoor areas must be at least 100 m² and include:

dining area;
place of the games;
office space;
installation of attractions;
administration office;
kitchen.

If you plan to open a large entertainment venue, you will need much more space. For example, this will be required to organize a roller skating area, installation of trampolines, slides, etc. You can open a cafe for children in a city shopping or entertainment center, on the ground floor of a suitable residential building, or look for a separate building for this purpose.

drainage system;
water pipes;
power grid and lighting system;
supply and exhaust ventilation;
fire alarm;
video surveillance and security systems.

As a rule, in residential buildings they are looking for areas for opening such types of business as, for example, grocery or hairdressing salons, beauty salons, pharmacies, etc. This is primarily due to the fact that the rental price for them is low. SanPiN 2.3.6.1079-01 prescribes the requirements for premises for catering establishments, which should be followed. As for the price for renting space, its average size is 120 thousand rubles. It is worth remembering the need for repair work, which will have to spend about 200 thousand rubles.

Equipment purchase

kitchen stoves;
cutting tables;
household appliances (meat grinder, coffee maker, milkshake machine, mixer);
sinks;
dishes.

To equip the play area, you will have to purchase furniture, paintings, attractions, play sets and entertainment equipment (modules, slides, a pool with balls, trampolines). Without fail, the item of expenditure should include the purchase of air conditioners, security systems and video surveillance. To equip a small cafe, the area of which does not exceed 100 m², you need to spend at least 2.5 million rubles (for comparison, to equip, you will need about 400 thousand rubles at the start).

Attracting staff

Which employees are better to invite to work in a cafe for children? If you plan to open a small institution, the staff will consist of the following specialists (with a salary):

pastry chef (2 persons) - 50 thousand rubles;
gambling hall employee (2 persons) - 30 thousand rubles;
bartender-waiter (2 persons) - 40 thousand rubles;
cleaning lady (2 persons) - 36 thousand rubles.

Advertising campaign

What marketing strategy to use to effectively attract customers? It is better to launch ads shortly before the opening of the cafe so that the target audience knows in advance about the upcoming event. To disseminate information, an entrepreneur should use the media. In addition, good results will be given by:

promotion of a children's cafe on the Internet;
placement of information on elements of outdoor advertising (billboards, banners, streamers);
distribution of flyers and leaflets in public places;
public transport and metro announcements.

Do not forget about creating a business card site for a cafe, where it is periodically recommended to publish all kinds of promotions for target visitors. Advertising campaign costs will amount to about 20 thousand rubles per month. When a cafe for children begins to receive visitors, information about its activities will quickly spread among people, which is also a good way to attract a target audience to your business.

Children's cafe interior

It will not hurt to lay soft mats on the floors in the playrooms, which will avoid injury. It is important to provide good indoor lighting and a comfortable environment for visitors. The interior should have a stylish bright decor. It is worth entrusting the design of the cafe to a professional designer. The more comfortable the little visitors are, the more popular the cafe will become.

Children's cafe business plan

To find out how much money is required to start, determine the monthly costs and possible income, you should develop a business plan for a children's cafe. The initial one-time investment includes:

registration of an enterprise with permits - 40 thousand rubles;
rent (100 m²) - 120 thousand rubles;
repair, designer services - 300 thousand rubles;
purchase of equipment - 2.5 million rubles;
advertising production (website, streamers, banners, outdoor signage) - 200 thousand rubles;
purchase of the first batch of products - 100 thousand rubles;
other expenses - 100 thousand rubles.

Total - to open a cafe for children, you need to invest 3.36 million rubles. You will also need to calculate your monthly expenses. They are formed from the following indicators:

rent - 120 thousand rubles;
social contributions, taxes - 50 thousand rubles;
staff salaries - 206 thousand rubles;
utility bills - 20 thousand rubles;
grocery purchases - 150 thousand rubles;
other expenses - 15 thousand rubles.

Thus, the entrepreneur will have to pay 566 thousand rubles for a month of operation of the cafe. Usually, when located inside a shopping center, the attendance of the institution will be higher - about 100 people per day. Consider the possible income of a small cafe with 50 paid orders per day.

Children's cafe franchise

business development for a ready-made effective project;
quick start due to the popularity of the brand (franchisor);
business support at all stages of development;
receiving significant discounts from a partner;
provision of high quality raw materials and equipment for the production of products.

In addition, the entrepreneur is provided with assistance in staff training, paperwork, finding premises and other privileges. Each franchisee contributes and pays royalties. Cooperation with a partner allows you to quickly recoup your investment and does not require huge investments, as is the case, for example, with. Consider several well-known companies offering franchise cooperation:

TM "Ander Son". The organization is a chain of family-type cafes, where each visitor can buy delicious homemade cakes and signature pastries. There are play rooms for children, and a cozy atmosphere reigns in the halls for clients. The cafe menu contains exquisite dishes for kids and adults. In cooperation, franchisees receive the right to use the trademark for 5 years, while territorial conditions are negotiated with the company. To start doing business, you will need a start-up capital of 1.9 million rubles. The entrepreneur is obliged to pay a monthly fee of 10% of the proceeds. The business profitability is about 25%. Subject to the recommendations of the franchisor, the funds will pay off within 1-1.5 years.
TM "Kinderland". The chain's establishments have everything for a first-class rest and great pastime for the whole family. The cafes have a stylish design. The franchisee receives the necessary information support, as well as the opportunity to use effective marketing tools. Taking into account the entrance fee, the entrepreneur needs to have 3.5 million rubles at the start. Monthly deductions are 5% of revenue. Investments pay off in 1.5 years on average.
TM "Cinderella". Cafes of this brand are very popular among both children and adults. Clients can enjoy exquisite cuisine, relax comfortably, and professional animators conduct unforgettable show programs for young visitors. The franchisee will receive not only stable profit, but also tremendous pleasure from cooperation with the company. The lump-sum contribution is 1.5 million rubles, and 5% of royalties must be paid from the business turnover. Investments at the start - from 2.5 million rubles, which will pay off in 10-12 months of work.

Welcome to the business and finance magazine Rabota-Tam.

The children's cafe is a place where children can feel like full-fledged owners, where delicious food and a variety of entertainments await them. Birthday parties in fast food restaurants have become a striking example of the success of children's parties in catering establishments - the premises for such events are never empty.

Real-life examples convincingly prove the relevance of the business idea of opening children's cafes, today it is becoming profitable business... You can assess your capabilities by considering ready business the plan of a children's cafe with the presented calculations of profit from entrepreneurial activity.

Accommodation features

The attractiveness of a business idea for opening a children's cafe can only get real confirmation if the new establishment is liked by children - the main thing actors for which the cafe is being created.

When developing a business plan for a children's cafe with a playroom, one should take into account the characteristics of the premises, which should create a general holiday atmosphere, be comfortable in all respects.

This is facilitated by:

Interior elements, comfortable furniture, playrooms with equipment for children of different ages.
A menu featuring children's favorite foods, including a variety of pastries.
The location of cafes near recreation areas, large shops, parks, cinemas, where people come to relax with the whole family.

As a rule, children's companies are not numerous, so the hall can be designed for 50 seats. The area of the room, including the kitchen, utility rooms and the hall, is 200-250 m, taking into account the placement of several zones in the hall at the same time, including games and dining areas.

Cafe interior

The business plan for opening a children's cafe should include interior design, which should be entrusted to designers who have experience in communicating with a children's audience and who have studied the interests and specifics of the behavior of children of different age groups. This will be especially important when designing and completing play areas, as well as developing the overall concept of the room.

The main task is to attract the interest of young guests to the interior and equipment of the play rooms (zones), so that they can be attracted to the cafe more than once. The colorful interior, interesting toys, the atmosphere of a fairy tale will be the most successful design option for a children's cafe.

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Work details

When drawing up an example business plan for a children's cafe, the state should provide for two main categories of personnel:

kitchen (cooks 3-4 people, kitchen workers - 3 people);
administrative (administrators - 2 people, waiters - 4 people, cleaners - 2 people).

The staff work schedule is shift. Maintenance technicians can be assigned to a specialized organization.

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