My candy island. How not to do business. Business model review: an island in a shopping center Sladky island in a shopping center

  • Suppliers
  • Staff recruitment
  • What OKVED to indicate when registering a candy store
  • What documents are needed to open
  • Do I need permission to open
  • Sales technology
        • Related business ideas:

A step-by-step plan for opening a candy store

A candy store is a retail outlet specializing in candy, marmalade, caramel, cocktails, ice cream and other sweet foods. The number of candy stores has been growing steadily in recent years. There are objective reasons for this. Firstly, this is facilitated by the growing demand for sweet goods against the background of the growth of the population's ability to pay. Secondly, opening a candy store does not require special knowledge and financial capabilities of an entrepreneur. Plus, there are a number of proposals to start a similar franchise business. In this case, investments will amount to no more than 300 thousand rubles.

This is a retail outlet specializing in the sale of sweets, marmalade, caramel, cocktails, ice cream and other sweet foods.

The number of candy stores has been growing steadily in recent years. There are objective reasons for this. Firstly, this is facilitated by the growing demand for sweet goods against the background of the growth of the population's ability to pay. Secondly, opening a candy store does not require special knowledge and financial capabilities of an entrepreneur. Plus, there are a number of proposals to start a similar franchise business. In this case, investments will amount to no more than 300 thousand rubles.

What is a modern candy store? The assortment of the sweets shop consists of such goods as: piece sweets and caramel; loose ice cream; chewing marmalade; milkshakes; oxygen cocktails; chocolate; fresh juice; lollipops.

The mark-up for goods in a candy store is at least 200%, and even 500% for certain items. The average cost of goods is 20%. Approximate pricing policy: marmalade - 70 rubles / 100 g., Loose ice cream - 45 rubles / 50 g., Milkshake - 70 rubles / 400 ml., Freshly squeezed juice - 100 rubles / 200 ml.

Choosing a store location

As in any similar business, the profitability of a retail outlet depends on its traffic. In this regard, shopping and entertainment complexes are the most advantageous location for a candy store. The ideal store format in such places is an "island" of 10-15 m2.

Due to the fact that the occupied area of \u200b\u200bthe outlet is no more than 15m2, rental payments will not be so high - from 15 to 30 thousand rubles per month, depending on the region. For renting retail space, please contact the administration of the shopping center. They, of course, need their own approach. The first thing that is important for the landlord is what you will trade and how your retail outlet will "fit" into the design of the shopping center.

A big plus of indoor placement (TC) is year-round operation and no seasonal influence. In winter, marmalade and caramel are well sold, in summer - ice cream and cocktails. December and January are generally considered the most profitable months. The same cannot be said about the location of the outlet on the street, where the opening hours are limited by the warm season.

How much money does it take to open a store

  1. Purchase of equipment and retail furniture - from 150 thousand rubles
  2. Purchase of goods and ingredients for making cocktails and juice - from 50 thousand rubles;
  3. Lease deposit (1 month) - from 15 thousand rubles;
  4. Registration of activities, transportation and other expenses - from 30 thousand rubles.

Total investments in a retail outlet are from 245 thousand rubles.

What equipment to choose for a candy store

For the operation of the outlet selling sweets in the "island" format, you will need to purchase the following equipment:

  • Commercial equipment for the sale of marmalade (slides with dispensers), piece sweets, chocolate and caramel;
  • Racks for the sale of oxygen and milkshakes;
  • Oxygen concentrators, cocktail mixers, ice makers;
  • Freezer showcase and freezer for storing ice cream;
  • Blender, juicer;
  • Bar counter;
  • Trade furniture "island";
  • Cash hub.

The total cost of a set of equipment is from 150 to 250 thousand rubles.

Suppliers

In addition to equipment, it is necessary to resolve the issue of timely delivery of goods. You can, of course, get your own transport and deliver goods to points of sale. But this is not always beneficial, as there is a need for additional control and hiring drivers. Therefore, when working with suppliers, it is recommended to cooperate on conditions under which the supplier delivers the goods on its own. It will not hurt to receive a deferred payment from them for 7-14 days.

Staff recruitment

To operate one retail outlet, you will need to hire 2 sellers. Large shopping centers usually work from 10:00 to 22:00, so the ideal working hours for sellers is 2/2. To increase labor motivation, a remuneration system should be used - salary + percentage from daily earnings.

What taxation system to choose for a candy store

The best organizational form when opening a candy store is individual entrepreneurship... The advantages of an individual entrepreneur are obvious - low registration costs and a minimum of documents. As tax systems it is advisable to use a single tax on imputed income (UTII). Transition to this special. the taxation regime is carried out upon a written application of the individual entrepreneur. It is advisable to submit this application immediately after registration of the activity.

How much can you earn by opening a candy store

The approximate net income of one outlet is 50-100 thousand rubles. As you can imagine, these are not the numbers that satisfy the appetite of many businessmen. Therefore, to increase income, it is necessary to develop a network of sweets stores, consisting of at least 3 outlets. This is especially true for large cities, where there are many opportunities for the implementation of such goals.

Opening a trading island is an attractive idea for a small business. This is an economical type of retail that does not require high initial investments. One of the less risky options is to work on a franchise.

 

In search of an economical yet convenient and functional place to sell, many entrepreneurs turn their attention to an island in a shopping center. This interest is quite understandable: if there are not enough funds to open a store in a separate room, then an excellent opportunity to start a business without significant start-up investments is the installation of a light modular structure in the central part of the hall, in a gallery or aisle of a shopping center, where there are most visitors. However, practice shows that this type of retail has its own characteristics that should be taken into account by those who are thinking about opening it.

Pros and cons of islets

Like any business, the trading islands have their merits and demerits, which the future owners should be aware of in advance.

Pros:

  • Compactness (on average from 2 to 15 sq. M.), Which allows you not to overpay for rent
  • The possibility of selling a wide range of both food and non-food products and services. Here are just a few of them: ice cream, sweets, gadgets, perfumes and cosmetics, express manicure (nail bar), accessories, coffee, leather goods, watch repair, express payments, pawnshop, jewelry, etc.
  • Convenient location in "walk-through" places of supermarkets
  • Ease of assembly and disassembly, mobility (with a wheelbase)

Minuses:

  • Lack of storage facilities, fitting rooms (which narrows the range of goods for sale)
  • Limited display space (in case of miscalculations in determining the demand for products, an excess of unclaimed positions appears)
  • Strict standards for the type of commercial structures, which are often introduced by the landlord.

To minimize risks and unplanned investments when opening a trade on the island, you need to carefully study the rental conditions, analyze the traffic of the selected point and the presence of the target audience for your type of goods and services.

Seat selection

When designing large stores or mixed-use centers, as a rule, the layout of the free space already takes into account the presence of shopping islands. During the commissioning of an object, their number may change, but not significantly. On the one hand, this allows future tenants to look in advance on the best places to open their own "point", on the other hand, it becomes necessary to take into account the interests of the landlord, who often puts forward requirements for the owners of the islands to work in accordance with the general concept of the center.

An important criterion for choosing a location for a trading island is the traffic indicator (see Fig. 1)

But it would be a mistake to make a choice, guided only by the popularity of the shopping center. It has been noticed that in the most "walk-through" supermarkets, islands representing recognizable brands with big names: watch brands, ice cream, cosmetics, jewelry are more successful. If next to them there is even an original, but "not familiar" manufacturer, the visitors of the shopping center begin "banner blindness". It is difficult to influence it without special marketing gimmicks that require additional costs.

In addition, the more "serious" the landlord, the more conditions he has. For example, the Arena shopping and entertainment complex (Voronezh) requires that the islands do not exceed a height of 160 cm, be transparent and equipped with internal lighting, so as not to disturb the perception of visitors to the main shopping galleries.

Representatives of centers with "famous names" often wish to receive a colorful brochure from the retailer with a detailed description of the trading island and many of its images in the interior of the hall, upon agreement. This is an additional expense: design bureaus estimate such an order at 60-70 thousand rubles.

That is why experienced entrepreneurs advise beginners to "start" in less pretentious and large trade enterprises, while choosing places with high traffic, but with a minimum set of counter-conditions of the lessor. This will allow you to show your maximum imagination in window decoration, product presentation, etc. And you will compete with neighboring kiosks mainly due to the originality of the idea and the profitable presentation of your product.

Which product should you choose?

One of the first questions for a future retailer is: what to trade on the trading floor on the islands? What to prefer: edible products or non-food items? Who to bet on: a consumer-oriented public or a discerning buyer of an exclusive?

Trade Practice. Retail equipment "in 2014 published the forecast of the retail market until 2016 (see Fig. 2)

As you can see, the markets for food and non-food products hardly differ in dynamics: the economic difficulties of recent years are making themselves felt. Consider examples of successful projects from the TOP - 25 most profitable franchises of 2015 according to forbes.ru.

Cocktails Tea Funny Point

The original food brand for pedestrian areas. Based on a Taiwan-invented bubble tee that contains tea, milk, syrup and jelly balls with juice inside.

Benefits:

  • the trading island takes up little space - about 4 m²
  • royalties in the amount of 4% of the proceeds are paid from the second year of operation
  • start-up capital (about 0.8 million rubles) can be obtained from Rosbank under the Successful Start program
  • the design of the trading island and the placement of equipment was developed by the franchisor and successfully implemented in large shopping and entertainment centers, which helps to avoid additional agreements with lessors.

Designer T-shirts Provocation

Many visitors to the largest supermarkets will remember the bright showcases of the islands of the Provocation brand, where you can buy T-shirts with hooligan prints. The owner of the shops and the creator of the franchise Hasmik Gevorkyan recalls that this successful idea was "thrown" by a buyer. She opened her first store in Kursk, and now represents the brand's products in large Moscow malls, another 91 points are the result of partnership with franchisees.

  • Estimated amount of initial investment - 0.55 million rubles.
  • Profit: 3.57 million rubles.

Car device for "advanced" buyers

Those who plan to open trading islands in sales areas draw their business ideas from successful projects. This is what the business of Nizhny Novgorod entrepreneurs S. Seregin and M. Vakhrushev can be considered. In 2009, they began to sell automotive electronics: navigators, video recorders, radar detectors and accessories - under the Avtodevice brand.

It is one of the most profitable franchises today, according to Forbes. The initial investment cost is 0.9 million rubles, the profit is 2.1 million rubles. Autodevice's offer for franchisees is interesting because the lump-sum fee is minimal - only 39,000 rubles, and there is no royalty.

Summary: the main rule when choosing a product for sale in the format of a trading island is targeting the target audience. For success, not only an idea is important, but also a well-implemented concept, an attractive window design, taking into account popular and slow-moving positions, and a clear promotion strategy. All these requirements are met by franchises that have already established themselves as a profitable business. By using them, you can minimize the potential risks.

What to consider when opening a trading island?

Before starting your own business, take advantage of expert advice to help you avoid annoying mistakes:

  • When choosing a place to rent, do not limit yourself to the simplest decisions (“acquaintance”, “closer to home”, “the biggest store”, etc.), arrange a small “tender” for landlords, indicating your wishes on the Internet. Better to choose from several sentences - less likely to miss
  • Study the audience of the mall! Where there is a public who comes to buy food or furniture, gadgets are unlikely to be in demand.
  • Do not expect that the business will start working without your participation: at least for the first time, you will have to control the hired sellers. Consider the factor of travel time to and from the store. For example, the owners of the Madrobots shopping island in the MEGA Belaya Dacha shopping center in Moscow calculated that it took them 4 hours a day.
  • Be extremely careful when choosing an island contractor! Study the reviews about it on the forums, get “live” recommendations, read the contract and project documentation in advance. You must be sure that the delivery and start-up time of the finished module will be met and that the supplier will not lose interest in you if you notice a design defect and ask him to fix it.
  • By approaching the organization of your business with due attention, you will get a competitive business that brings you satisfaction and profit.

There are good and bad ones. While successful stories inspire, unsuccessful ones tend not to be very attractive. But it is from bad experience that the most important lessons can be learned. We believe that negative experiences are experiences too. Therefore the magazine IQ Review opens a series of articles on "how not to do business" with this story. It is like a thousand other stories. The difference is that it is replete with details that a stranger will not tell you about. We give the floor to the heroine, who will tell the whole truth. Read and learn.

How I opened the candy island in the mall

If you live in a small town with a population of no more than 250 thousand, then the problem of consumer choice is not acute - for the simple reason that there is simply no such choice. The shops of local shopkeepers, which have not seen renovation and renovation since the collapse of the Soviet Union, offer us the same type of goods and Chinese consumer goods at inflated prices. The rebuilt shopping centers also do not pull the city to a new level, because they are made in the image and likeness of the same shops with the same assortment, but in large sizes.

Searching for an idea for a business in a small town

I live in one of these cities in the suburbs of Rostov-on-Don. My decision to start my own business came by accident. My name is Anna, I am 27 years old, I am a mother on maternity leave, and I had no business experience. None of my family and my husband's family have ever been involved in business, we are all ordinary workers.

And already here, at the stage of the conception of the idea, I faced the first difficulties. At the initial stage, support is more important than ever - someone or something that gives strength and inspiration. Ideally, this is a person who has already achieved some success in the chosen field and is able to give the right advice. It can be either a person from the environment or a stranger from the online space. In an extreme case, you can find a like-minded person from among friends or relatives.

I had to do without it. The idea was new within my city, and this is what gave me confidence and hope for the success of my enterprise.

Franchise "Tasty Help"

An offer to buy a franchise of the Vkusnaya Pomoshch brand popped up in the form of contextual advertising. I was hooked on the name, numbers and payback percentages.

The company promised a 100-200% mark-up on its product and a payback in 3 months at a cost of only 100 thousand rubles. When I went to the site, a light bulb in my subconscious came on.

These were sweets, but not just sweets, but European sweets, sealed in 50, 150 and 250 ml jars with stickers on which beautiful wishes flaunted. The general concept of the brand is a jar of candy instead of pills as a cure for sadness. In addition to sweets, the assortment included 90s gum, fortune cookies and ready-made gift sets. On the promo page, it all looked impressive, bright, in the photo - examples of successful points. I had a desire to give my city a similar island of joy, to give people the opportunity to acquire something similar.

Pros and cons of the franchise

I gave up the idea of \u200b\u200bbuying a franchise, especially since the company provided the opportunity to purchase goods in bulk. And there were fewer pluses than minuses. At a cost of 250 thousand rubles, the franchise only gave me the right to a 3% discount on the order and the mythical "support of managers", as well as the status of "official representative", which, nevertheless, did not allow me to be the only representative in my city. I was also deprived of the right to trade in other goods at my own discretion, and for my own money, I drove myself under close supervision, which I considered a huge disadvantage.

Sweet shop business plan

Sweet shop

Start-up capital for opening a retail outlet

I had no money. But there was a credit card with a limit of 120 thousand rubles. I thought that this should be enough.

The promised mark-up, however, was not found. With a retail price of a large jar of 290 rubles, the purchase price was 162 rubles. That is, the markup is 80%, in ruble terms - 128 rubles per unit sold. For gum and smaller jars, the markup ranged from 50 to 60%.

I found a rather successful, in my opinion, place in a shopping center, in which Detsky Mir, Letual and TsentrObuv were anchor tenants. Price for 1 sq. meter was 5 thousand rubles, and the total cost of 3 sq. m. - 15 thousand per month.

Payback period calculation

According to my calculations, with an average earnings per day of 1 thousand rubles, I will recoup my costs in 8-10 months. That was my whole business plan at the time. And it was this mistake that caused all the subsequent problems. I did not take into account the important factors that are the foundation and the first building blocks of a successful project.

I placed an order for 100 thousand rubles. The order was dominated by individual jars, some gum, a box of Petushka lollipops. I paid at the bank by transfer from a card, which automatically added 4% of the commission to my debt, and this is no less than 4 thousand rubles. Delivery by a transport company added another 2 thousand rubles to the initial cost.

After searching for a place and signing an agreement, I came across the concept of "deposit". This meant that I needed to pay two months in advance - the first and the last under the contract, in other words, to make a security deposit. My 15 thousand turned into 30. I had to add from the family budget.

The next step was to order showcases. They cost 30 thousand. I borrowed this money from a friend. Little things in the form of an individual entrepreneur, a consumer corner, a chair, an office, devastated my already meager budget by about another 4 thousand.

Thus, the opening of a small outlet with sweets cost 170 thousand rubles. This significantly increased the payback period compared to the initial calculations. But it was too late to retreat.

Business in numbers: sales, revenue, profit

The point began operating on June 1, 2014. At the initial stage, I decided to trade on my own, without hiring sellers, in order to study the demand and "paint a portrait" of a potential buyer. I must say that the product really aroused great interest.

What is in demand and gives turnover

To my great surprise, the goods of the 90s were in the greatest demand - “Love is”, “Turbo” chewing gum, “Yuppi” and “Zuko” instant juices, they bought a lot of candies for children.

The attitude towards "Tasty Help" was very wary, but it aroused constant interest. Every second had to explain that these are not dietary supplements, not medicines, not food for fish. When a person realized that it was candy, the question arose about the high price. Indeed, at a price of 290 rubles per 250 grams, the price per kilogram exceeded 1100 rubles. In response, I argued that these candies are unusual, exclusively of European production. The emphasis was on gift packaging and unusual wishes, which made sweets both an independent present and a pleasant addition to a gift.

As a result of all the twists and turns, revenue for the first month amounted to 70 thousand, which more than doubled my expectations. My joy knew no bounds.

During this difficult first month, I made such disappointing conclusions.:

  1. For a successful startup, activities that are familiar to most consumers are still more preferable. You just need to make it a little better. And if the products are in great demand, then there will always be demand, even with minimal promotion.
  2. It is preferable to develop new types of business only if you have a stock of finances, a lot of free time and experience as an advertiser, or at least a suspended language.

Expansion of the assortment of the outlet

After paying the rent for July, deciding to make up for the heavily depleted stock of goods, I ordered something that disappeared from the shelves almost immediately - Petushka gum and candy. I got regular customers who asked me to add to the products of the 90s the well-known at that time “Dr. Pepper ". I found suppliers of a real American drink, and made an order for about 20 thousand. After all the costs of repaying the loan, there were 25 thousand left, of which I contributed 17, as I decided to pamper myself with new things and several trips to the restaurant.

The second month of work brought 60 thousand rubles in revenue. The running positions ended, the slow ones hung with a dead weight. Of course, I wanted some sales, so I ordered jars of "Vkusnaya Pomoshch", "Yuppi" and chewing gum in the amount of about 30 thousand. Ordered "Dr. Pepper ”sold out, but taking into account a small margin (30 rubles) and shipping costs, the real benefit was practically zero. At the beginning of the second month, I advertised a vacancy for a salesperson, as I felt elementary fatigue from work for a month without days off from 10.00 to 21.00. With a 2/2 schedule, the seller's salary “ate up” 8 thousand of revenue. Of course, I also did not take this into account in my initial cost estimates.

The second month led to the following conclusions:

  1. Starting any business that involves the use of the labor of employees, it is necessary to acquire basic knowledge in the field of personnel management. I tried to give preference to girls aged 25-30 with work experience. But this did not save me from unpleasant situations associated with incompetence and banal irresponsibility.
  2. Poor people are more difficult to manage. The desire to save on wages leads, in most cases, to a decrease in the salesperson's efficiency and the desire to “sit out hours”.

In the third month, sales were also going well, but at the end of the month they slipped to 50 thousand. It would seem that in these three months it was possible to pay off the debt or at least significantly reduce it. Indeed, half of the debt has been paid. But the shelves were empty again. In addition, September came, sales fell. I rushed between the desire to give up everything, to find another place (which we have in the city not so many) or to go all-in. The thoughts of the approaching New Year were relentlessly pursued, which meant a large purchase.

Holiday sweets sales

Hopes for a holiday beloved by everyone justified themselves. I bought a lot of New Year's sweets for about 40 thousand, they looked very beautiful, elegant, festive. I made sets, tried to work more myself, did not trust the sellers. Absolutely everything was sold out during December. The revenue on December 31 was very encouraging - 12 thousand. The windows were completely empty. What I invested in this purchase was returned to me. But no more.

After the New Year holidays, inspired by the pre-New Year sales, I suggested that the February and March holidays should also bring in good profits. But then I already miscalculated. Another pre-holiday purchase practically did not interest the buyers. The holidays were over, the shelves were packed with goods, people no longer had money. The amount of daily earnings ranged from 50 to 500 rubles, which could not even cover rent and salary.

As a result, my debt to the bank not only did not decrease, but even increased. The total bank debt amounted to 140 thousand, which also includes interest - about 4 thousand rubles for each month. I also did not pay the debt to my friend. The invested 170 thousand remained unpaid. At the end of April, I closed the point.

What conclusions did I draw during the operation of the outlet and, mainly, after its closure?

  1. The capital invested in equipment and the initial filling of the store will never return. These are investments that need to be included in the business plan, without considering the return.
  2. A business plan is the main springboard to a successful project.
  3. In addition to offline sales, it is imperative to conduct online trading in parallel. This can be a page on social networks, a simple one-page or a full-fledged website. For many people, buying on the Internet is preferable, when you can think for a few days, again returning to the product you like.
  4. You must learn to delegate work. It is impossible to be an ideological inspirer, seller, loader, and at the same time become a successful entrepreneur. And this certainly applies to the young mother.
  5. You should never follow the advice of people who do not know anything about business in general and about yours in particular. Apart from confusion and confusion in thoughts, this will lead nowhere.
  6. You should not get hung up on your project, even if it is the first and only one. You need to be able to leave your home rented place on time, not forgetting about the possibility of scaling, if funds allow.
  7. The main thing is faith in yourself, without it any, even the most promising, undertaking will fail.

Russians love sweets!
8 out of 10 people consume something sweet every day. It is not surprising that the capacity of the Russian confectionery market third in the world after the USA and Chinawhich makes it a paradise for sweets.

In 2014, more than 1.1 million tons of confectionery, including chocolate, and, according to experts, the demand for them will increase in the next four years. According to forecasts, by 2017 the demand for sweets in Russia will increase by 8% ... At the same time, useful and functional confectionery products will become more and more in demand. In general, such trends are spurring the development of the "sweet industry".

Paradisaic delight

It is known that the consumption of sweets has a positive effect on the emotional state of a person, brings pleasure, a feeling of joy and peace. Sweet soothes. Mother's milk, so familiar to us from childhood, has a sweet taste. It is not for nothing that the word "pleasure" has the same root as the word "sweetness", and sometimes a loved one is affectionately called "sweet".

Lollipops, marmalade, oriental sweets, marshmallows, candied fruits, cookies, caramel, cotton candy, sherbet, dried fruits, nuts, halva ... and this is not a complete list of what the sweet tooth chooses in such attractive display cases.

The widespread opinion that the sale of sweets is designed exclusively for the children's segment is wrong. Scientists have proven that eating sweets reduces the level of stress hormones in the human body. Unfortunately, stress has become a part of the everyday life of the average consumer.


Great start

Setting up a candy island in a mall can be a great start for a budding entrepreneur.
The optimal form of running this business is the registration of individual entrepreneurship.

With the right organization, an island of sweets in a shopping center brings a stable income, and the net profit can be over 40 thousand rubles. in a day. The payback period for the sweet island is 7-12 months... The volume of sales naturally increases on holidays, pre-holiday, weekends, and slightly decreases in summer, when soft drinks and ice cream are more popular. The average trade margin in this business is 25-35%. In the future, increasing the scale of activities and business profits, you can develop a network in different shopping centers.

In addition, the island can be located in a limited area. (2-6 m2)... The size of the island will be more dependent on the breadth of the product range you plan to support.

Sweets do not belong to the category of perishable products, which simplifies their implementation, but still there are nuances in organizing an island of sweets.


Create an island

Depending on the wishes of the owner, the island of sweets provides for the need for means of production, you will need:

  • racks, slides;
  • showcases;
  • refrigeration equipment (if products require storage in special conditions);
  • electronic scales (if products are sold by weight);
  • checkout area.

The costs will also include the cost of consumables (disposable dishes, napkins, sachets).

Some islets can provide a customer area, in fact, turning into a miniature cafe. But in general, the interior of the island should be quite simple and restrained, since the products presented in the windows are always varied in shape, size, and color. An island of sweets overloaded with decor can look tasteless.

It is important to form an optimal assortment for sales management. For example, parents who cannot buy sweets for their children because of its high cost can be offered something cheaper, and for a child prone to allergies, offer sweets without preservatives, dyes, and with fructose.

For high-quality deliveries of goods, a reliable supplier is needed, who independently delivers the order to the outlet. Due to this, there are no costs associated with the need to hire a vehicle or operate and maintain a personal car. It is often possible to negotiate with suppliers a deferred payment, which reduces the need for an initial investment.

Gems sparkle

The main rule for an island of sweets is cleanliness! The materials and constructions used should make it easy to maintain cleanliness, to be cleaned from contamination. The sweet environment is very favorable for the development of pathogenic microorganisms. Therefore, when buying sweets for their children, parents will never forgive you negligence in order and sanitation, and ultimately, in the health of little sweet teeth.

Particular attention should be paid to lighting the sweet island. The use of incandescent lamps to illuminate confectionery products can lead to their heating and the occurrence of photochemical reactions, which will entail a deterioration in aesthetic and taste qualities. It is recommended to use light sources with a low color temperature that provide a warm, golden light, such as fluorescent lamps with a color temperature of 2700-3000K, special sodium lamps (White sun) with a color temperature of 2500K or LED lighting. The use of “warm light” promotes the sale of sweets, while dynamic lighting changes will draw additional attention to the display cases.

The use of mirrors makes sense both psychologically and economically. Optically, they give the impression that there are much more sweets than in reality. In this way, you can maintain a smaller assortment without losing the attractiveness of the island and ensuring the arrival of fresher products. At the same time, you can save on lighting costs, as mirrors will increase the level of illumination of shelving and display cases.

High-quality lighting and mirrored surfaces can transform a piece of caramel into an attractive sparkling gem. What can we say about the impressionability of children, for whom each such island resembles a fabulous gingerbread house!


Personnel and competitors in sight

When organizing an island for the sale of sweets in a large shopping center, it is important to remember about competition, because often everyone has approximately the same assortment, then the price level should be the same. A small difference in price can be justified by a higher level of service, but then a high quality of service must be adamantly maintained.

Don't skimp on staff... Only at first glance it may seem that this type of activity does not imply the need for any special knowledge and skills. In fact, the seller of sweets should be a friendly and communicative person, be responsive and decent, have the ability to smooth out conflicts, help overcome the whims of children and the haste of their parents. Often, children pull their parents to an island of sweets not only for candy, but also for the smile of such an understanding and friendly staff.

Keep in mind that large shopping centers work about 12 hours a day, so it is optimal to hire two employees, with the possibility of 2/2 shift work.

With the right organization of the island of sweets, you can quickly gain the trust of the sweet tooth and find your loyal customers.



 

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