Wholesale business plan. Business plans: download a ready-made business plan with calculations Business plan trading house

Dear visitors of the site, below is an example of a business plan for a grocery store with economic calculations. This document was compiled by professionals in the field of business planning, calculations were prepared using the Excel software product, so that the business plan itself and the calculations can be used to adapt to your project, wherever it is prepared - to a bank, for a private investor or for an internal use in the company.

If you have any questions or you do not find the section you need, or you have questions about its preparation or the formation of calculations, you can always contact us via mail, VKontakte group or by leaving a comment on the business plan.

Summary

Purpose: opening of a grocery store of "Near the House" format in the city of Krasnoyarsk

Objectives: supplying residents of the nearby area with food, opening a profitable grocery store in a large city - the center of the Krasnoyarsk Territory.

Initiator of the project

The initiator of the project is a private person who already has at his disposal 3 grocery stores of the same type. The entrepreneur has more than 5 years of experience in this business, and the outlets at his disposal have a profit during the entire period of work.

Investment costs

To open a retail outlet, investments in the amount of 1,400 thousand rubles will be required, which will be spent on renovating the premises and purchasing equipment. In connection with the existing established relations with suppliers, the entrepreneur has the opportunity to receive products with a delay, which on average for all product groups is 15 days. This will allow not investing money in working capital.

The distribution of investments by areas is presented in the following table:

Project financing

The store opening will be funded from two sources:

own funds of the project initiator - 50% of the total investment amount
bank loan - 50% of the total investment amount

It is planned that a bank loan will be provided for a period of 5 years at 19% per annum on the security of a retail outlet owned by the initiator with an annuity loan repayment schedule. The total loan amount will be 700 thousand rubles.

Payback indicators of the project

Based on the estimated costs and income of the grocery store, as well as on the basis of the assumptions that will be discussed later in the financial part of the business plan, a model for calculating the payback of the project was built. The main payback indicators are presented below:

inflation - 10%;
simple payback period - 4.6 years;
discounted payback period - 5.6 years;
NPV - 1,363 thousand rubles;

These indicators of payback indicate the high efficiency of investing money in opening a grocery store and the high attractiveness of the project for investors.

Product Suppliers

Due to the small area of \u200b\u200bthe opened store, it is not possible to place all possible suppliers of products on the shelf. In this regard, in each product group it is supposed to select one or two major suppliers-manufacturers of products and work with him. The main suppliers have already been identified and work is already underway with them in other stores of the chain. In connection with the increase in the volume of purchases, it is planned to hold overtures to increase the discount from the base price list from some suppliers.

The store will try to work directly with manufacturers of products, but if the manufacturer is not present in the city or does not work directly with small stores or has less favorable terms of delivery, the store will work with wholesale companies offering these products.

Products

Today, the range of products in the chain's stores is quite stable and allows you to get the highest profit. A similar assortment is planned to be laid out in the new store. It will include:

vegetables fruits;
cigarettes.

Showcases with impulse goods are planned to be placed near the checkout.

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Investment plan

Investment size

The volume of investments is 1 400 thousand rubles. of which 900 thousand rubles. will go to repair the premises and bring it up to the requirements of the SES, and 500 thousand rubles. will be used to purchase equipment. The table below provides a more detailed breakdown of investment costs:

Name of work / purchase of equipment	Qty	Price	Amount
Repair work		550 000,00	550 000,00
		150 000,00	150 000,00
Laying of water supply and sewerage		50 000,00	50 000,00
		50 000,00	50 000,00
Laying of computer networks		50 000,00	50 000,00
Sign making		50 000,00	50 000,00

Purchase of refrigeration equipment, including:
Banquet	2	25 000,00	50 000,00
Low temperature chest	4	15 000,00	60 000,00
Refrigerator for soft drinks	2	17 000,00	34 000,00
Purchase of commercial equipment, including:
rack	20	4 000,00	80 000,00
shelves	10	1 000,00	10 000,00
Purchase of POS terminals	2	40 000,00	80 000,00

Installation of refrigeration equipment		30 000,00	30 000,00
Installation of commercial equipment		20 000,00	20 000,00
POS terminals installation		26 000,00	26 000,00

Office furniture		50 000,00	50 000,00
Office equipment, including:
Computer	2	20 000,00	40 000,00
IFI	2	10 000,00	20 000,00

TOTAL			1 400 000,00

Investment work and payment plan

The work plan for opening a grocery store is presented in the diagram below:

As you can see from the diagram, all work on the opening of the store is planned to be carried out in 9 months.

Below is a monthly payment plan for investment costs:

expenditures	1 month	2 months	3 months	4 months	5 months	6 months	7 months	8 months	9 months
Repair of premises	150 000	150 000	150 000	100 000
Laying of electrical networks and lighting		50 000	50 000	50 000
Water supply and sewerage works		50 000
Installation of security and fire alarms and video surveillance				50 000
Laying of computer networks				50 000
Sign making									50 000
Purchase and installation of equipment				100 000		290 000
Purchase of furniture and office equipment						110 000
TOTAL	150 000	250 000	200 000	350 000	0	400 000	0	0	50 000

Production plan

Premises

For the opening of the store, a premise was chosen in the area under construction in the city of Krasnoyarsk. The store will be located on the ground floor of a newly built residential building and will have a separate entrance facing the street. Shop with an area of \u200b\u200b150 sq.m. will have the following premises:

sales area - 95 sq.m.
product warehouse - 25 sq.m.
bathroom - 4 sq.m.
room for director and merchandiser - 20 sq.m.
dressing room - 6 sq.m.

The layout of the premises is shown in the figure below:

Working hours

In connection with the introduction of the law prohibiting the sale of alcohol at night, the store will work from 8-00 to 24-00 without a lunch break.

Manufacturing process

The business processes of this store will not differ in any way from the processes in other stores, but we will briefly describe:

The goods brought by the supplier's forwarder are delivered to the store's warehouse, where they are accepted by the store's merchant.
Information about the delivered cargo is recorded in the information system by the commodity manager and the loader moves to the place where all the products of this group are stored.
After the product of the group has run out in the sales area, the floor worker takes out the required amount of products to close the shelf.
The buyer passing by and deciding to buy puts the goods in his basket or cart and goes to the checkout.
Paying for the goods at the checkout, the buyer picks up his goods, and the information about the write-off of the goods from the store is automatically passed in the accounting system.

Production cost

In order to make a profit, a mark-up will be made on the purchased product, which will depend on the product group and supplier. The average markup and purchase price for the product groups planned for sale will be as follows:

Product group	Cost (RUB / kg)	Margin (%%)
Milk and dairy products	34,00	20%
Meat and meat products	354,00	25%
Grocery	46,00	20%
Bread and bakery products	13,00	20%
Juice water	57,00	20%
Vegetables fruits	68,00	50%
Sweets	243,00	30%
alcohol	327,00	30%
Cigarettes	49,00	30%

milk and dairy products (yoghurts, butter, curds, cheeses, kefir, etc.);
meat and meat products (sausages, smoked meats, sausages, sausages, etc.);
groceries (cereals, sugar, salt, etc.);
bread and baked goods (bread, muffins, rolls, etc.);
juice-water (juices, mineral and ordinary water, carbonated water, etc.);
sweets (sweets, cookies, marmalade, etc.);
alcohol (beer, vodka, wine, etc.);
cigarettes.

Marketing plan

Competition

Competition in the retail food market is very high. The city has several thousand grocery stores, several large and small grocery markets and several hundred food stalls offering both fruits and vegetables and alcohol.

However, today it is no longer planned to place grocery stores in this microdistrict, which will maximize the direction of residents of nearby houses to our institution.

Location

The location of the store is quite convenient. Firstly, it is located in a new district under construction, the cost of apartments is quite high, which will keep the store at a high level and increase not only the quality of service, but also the prices of products.

Range

Having similar stores in its network, the initiator of the project decided to provide the following assortment of products in the store:

milk and dairy products (yoghurts, butter, curds, cheeses, kefir, etc.);
meat and meat products (sausages, smoked meats, sausages, sausages, etc.);
groceries (cereals, sugar, salt, etc.);
bread and baked goods (bread, muffins, rolls, etc.);
juice-water (juices, mineral and ordinary water, carbonated water, etc.);
vegetables fruits;
sweets (sweets, cookies, marmalade, etc.);
alcohol (beer, vodka, wine, etc.);
cigarettes.

Within the group, they will not be overblown due to the limited store area, the products in the group will be selected so that they have the highest turnover.

SWOT analysis

Based on the conducted marketing analysis, a SWOT analysis of a new grocery store was carried out from various angles, where the strengths and weaknesses of the enterprise were identified, as well as the difficulties and development opportunities.

Strengths:

location - the store is located in a microdistrict where there are no more similar grocery outlets, and the population has sufficient income to purchase products in sufficient quantities for this project;
the novelty of the store - new renovation, pleasant lighting, equipment will attract consumers to the store and not spend a long time on equipment repair.

Weaknesses:

unknown brand will not allow to build up a customer audience very quickly;
in connection with the opening, it will take some time to find qualified personnel to work in the store.

Difficulties:

when one of the grocery stores of the federal network (pyaterochka, magnet, coin, etc.) is located in the immediate vicinity of this store, a strong drop in revenue is possible.

Opportunities:

obtaining additional discounts on products from suppliers with a good increase in sales;
expanding the range of products with good store traffic.

Price policy

The store will offer products at prices higher than the city average, this is due to two reasons:

apartments in the developed area are aimed at buyers with an average income and above average;
the store is located in a residential area far from hypermarkets and discounters, which allows it to slightly raise the margin and get a slightly higher profit due to this, because the consumer has no choice (in order to quickly buy something, he can only come to this store).

Prices for products by product group, average markup, share of sales are presented in the table below:

Product group	Cost (RUB / kg)	Margin (%%)	Share in sales	Price (RUB / kg)
Milk and dairy products	34,00	20%	11%	40,80
Meat and meat products	354,00	25%	15%	442,50
Grocery	46,00	20%	10%	55,20
Bread and bakery products	13,00	20%	2%	15,60
Juice water	57,00	20%	9%	68,40
Vegetables fruits	68,00	50%	9%	102,00
Sweets	243,00	30%	19%	315,90
alcohol	327,00	30%	22%	425,10
Cigarettes	49,00	30%	3%	63,70
TOTAL	134,26	29%		173,31

The chart below shows the sales structure of the store's products:

Volume of sales

We will formulate a sales plan based on the area and seasonality factors of existing stores. The average sales volume of a store with a similar area is planned at the level of 1,500 thousand rubles. VAT included.

In addition, in connection with the recent launch of a similar store, we have information on the exit of such a point to maximum sales volumes.

Below is a table showing the seasonality indices for the grocery store.

Below are the coefficients of the store's full sales:

As you can see from the table, it is planned that the store will reach the maximum sales level (taking into account seasonality factors) in a year.

Advertising strategy

In order to maximize the effect of starting a business, it is planned to conduct an advertising campaign at the time of opening the store and during its operation. As part of the advertising strategy, the following activities are planned:

production of a sign - 50,000 rubles. with VAT (included in the investment budget);
facade decoration - 76,000 rubles. with VAT (planned in the investment budget as part of the renovation of the premises);
distribution of leaflets and business cards - 5,000 rubles. with VAT in the first month of opening;
decorating the store with balloons by the opening day - 10,000 rubles. VAT included;
placement of information on price promotions in the elevators of nearby houses - 10,000 rubles. with VAT monthly;
holding price actions - 30,000 rubles. with VAT monthly.

Organizational plan

Entity

It is planned that the store will be registered in the same legal entity as the rest of the outlets of the initiator of the project. Therefore, he will work on the existing taxation system - income minus expenses and pay 15% income tax.

Personnel and staff structure

The staff of the newly opened store and their salaries are presented in the table below:

Position	Qty	Salary	Prize
Director	1	20 000,00	10% of store profits
Commodity specialist	1	18 000,00	2% of store revenue
Seller-cashier	3	15 000,00	1.5% of store revenue
Loader	2	10 000,00	1% of store revenue
Cleaning lady	2	10 000,00
Hall worker	2	13 000,00	1% of store revenue
TOTAL		86 000,00

The accountant will be outsourced.

The structure of subordination of store personnel is shown in the diagram below:

Financial plan

Prerequisites

To draw up a store payback model, we will use the following macroeconomic and tax assumptions:

inflation rate - 10%;
discount rate - 11%;
income tax - 15% of the difference between income and expenses;
Personal income tax - 13%;
Contributions to social funds - 34.2%.

Payback indicators

Taking into account the previously mentioned prerequisites, we built a mathematical model for calculating the payback of the project, which showed the following results:

the term for building a model is 10 years;
inflation - 10%;

Project sustainability

In order to analyze the stability of the project to various negative and positive factors of influence, we analyzed what results the model will produce when product prices change (decrease or increase in the margin), the volume of investments and fixed costs of the store. Based on the input data, the following table was built, where the profit indicator of the NPV project changes depending on the change in the input parameters:

Factor name	-20%	-10%	0	+10%	+20%
prices (margin)	1 678	3 456	5 648	7 782	9 813
fixed costs	7 023	6 342	5 648	4 973	4 223
investment size	4 632	5 189	5 648	6 128	6 732

Risk analysis

In order to analyze risks, we will divide them into 4 parts - political, economic, social, technological.

Economic

As it was mentioned earlier, the most serious and strongly influencing risk for the store's activity is the opening near one of the federal brands supermarkets. These chains have good purchasing conditions and can, due to price reductions, greatly drag consumer demand to their side.

A decrease in consumer demand can also greatly affect the purchase of products in this particular store. Customers will go to discounters for basic purchases, and for purchases in our store they will only leave products of daily demand.

Political

Increasing tax rates or introducing new non-tax payments will slightly reduce the profitability of the store, as the sustainability analysis shows (an increase of 20% in fixed costs does not make NPV negative) will not make it unprofitable.

Further strengthening of the fight against alcoholism and the introduction of either additional excise taxes and duties, or an increase in the number of hours of alcohol sales may become a critical factor.

Social

To date, we do not believe that this type of factors can affect our store. The microdistrict is already inhabited, people in it live with average income, impoverishment or low birth rate will not be immediate.

Technological

Today, such a method of trade is developing as ordering products via the Internet and delivering them to your home. However, this type of trade is still in its infancy and will not greatly move the traditional type of trade in the near future.

conclusions

The above economic calculations of the example of a grocery store business plan show good rates of return and efficiency of the investment project. Therefore, this project will be of interest to both financial institutions for lending and private investors, and the initiator of the project can count on the successful attraction of funds and their quick return.

Alexey Zhumataev

Shop business plan

Good day! Today in the article we will talk about how to open your own store and draw up a typical store business plan.

For many requests, I will write today typical store business plan, despite the fact that I have already written the article, there are still many questions, one of them.

Before writing an article, as always, I turned to the Great TOP10 of Yandex, for some reason now this search engine does not really like my site. But she loves my old site biz911.ru too much too much, and you probably guessed that it is he who tops the list and is in the TOP1 place.

It is difficult to criticize oneself, and there is nothing to criticize - the article is actually good, however, several misunderstandings of the search engine itself were revealed:

I was looking for the query “Business plan for a store”, and I got a business plan for a clothing store;
The article was written in 2014 before the crisis and the dollar shake-up. The old article is no longer relevant even for clothing. The type of activity has changed since the OKVED has changed and, most importantly, all calculations can be thrown into the trash, since prices have skyrocketed by 40% -100% and, of course, information about the opening of a store is no longer relevant.

It's kind of like a preface to an article about opening your own store. So we correct the situation and write a typical business plan for opening a store.

You may legitimately ask why the typical one? It's very simple, there are so many trade directions that I myself will just write stores for 10 years on topics that are asked by visitors to the site and the VK group. The whole month is planned ahead and I write them as much as possible.

How to open a store from scratch

The first thing a future entrepreneur must decide is which one, or rather what store he wants to open. Simply put, which one business idea in trade the entrepreneur wants to realize.

Idea for opening a store

As you understand ideas for opening a store thousands and you somehow need to decide what kind of products your store will sell.

Term business planwent from the English expression business plan. A business plan is a structured document describing the stages of a company's development, its main areas of activity, its strategies and risks. At its core business plan is a roadmap designed to lead the business to the planned goal, passing the planned routes, taking into account the intermediate stages and shows the results obtained as a result.

💡 Write a business plan or download a ready-made one?

When starting a business, aspiring entrepreneurs often have a question to download a business plan or write their own? Of course, if you have sufficient experience, it is better to write your own unique business plan. True, not many entrepreneurs who first thought about starting a business have the skill of such an activity. In this case, it is better to keep in mind that writing a business plan is necessary if your business:

unique
requires a lot of calculations
implies non-standard stages of development
involves non-standard risks
there are non-standard format requirements, for example, for a potential investor

In most cases, when starting a small business, it is quite possible to use a ready-made business plan from a trusted source, of course, with its revision according to your data.

💡 Where can I get a ready-made business plan?

On the Internet, there are a huge number of paid and free business plans... Despite the greater variety, we recommend using the business plans presented on our portal. All business plans are provided absolutely free of charge, contain detailed financial calculations and take into account risks. In addition, the portal contains a huge number of business ideas structured by areas of activity.

Last update: & nbsp 02/17/2020

Reading time: 24 min. | Views: 40308

Hello, dear readers of the online magazine about money "RichPro.ru"! This article will focus on how how to write a business plan... This publication is a straightforward step-by-step guide to turn a raw business idea into a confident step-by-step plan for a clear task.

We'll consider:

What is a business plan and what is it for;
How to draw up a business plan correctly;
How to structure it and write it yourself;
Ready-made business plans for small businesses - examples and samples with calculations.

At the end of the topic, we will show the main mistakes of aspiring entrepreneurs. There will be a lot of arguments in favor of creating quality and thoughtful a business plan that will bring your idea to life and success affairs in the future.

Also, this article will provide examples of ready-made works that you can simply use, or you can take as a basis for developing your project. Ready examples of the presented business plans can be download for free.

In addition, we will answer the most frequently asked questions and clarify why not everyone writes a business plan, if it is so necessary.

So let's start in order!

The structure of a business plan and the content of its main sections - a step-by-step guide to its preparation

1. How to draw up a business plan: detailed instructions on how to write yourself 📝

7. Conclusion + related video 🎥

For every entrepreneur who wants to develop himself and develop his business, a business plan is very important. He performs many important functions that no other person can do otherwise.

With its help, you can secure financial support and open, develop your business much earlier than you can collect a significant amount for the business.

Investors generally react positively to a good, well-thought-out business plan written without errors, as they see this as a way of making money with all the invented and described troubles.

In addition, even before the opening of the establishment, you can see what awaits you. What risks are possible, what solution algorithms will be relevant in a given situation. This is not only favorable information for the investor, but also the necessary plan if you get into trouble yourself. In the end, if the calculation of risks turns out to be too intimidating, you can redo a little, transform the general idea to reduce them.

Creating a good business plan Is an excellent solution for finding investment and developing your own action algorithms even in the most difficult situations, which are more than enough in business.

That is why, apart from your own efforts it is worth using "other people's brains"... A business plan implies a lot of sections and calculations, research and knowledge, only with successful operation, with which you can achieve success.

The ideal would be to study all aspects on your own. For this, it is not enough to sit and read the relevant literature. It is worth changing your social circle, referring to courses and trainings, finding specialists for advice on certain issues... This is the only way really figure it out in the situation and dispel all your doubts and delusions.

A business plan is worth writing for many reasons, however home Is a clear algorithm of actions by which you can quickly get from point A (your current position full of hopes and fears) to point B (in which you will already be the owner of your own successful business that is stable and regularly generating income). This is the first step towards realizing dreams and confident middle class status.

If you still have questions, then perhaps you will find answers to them in the video: "How to draw up a business plan (for yourself and investors)".

That's all for us. We wish you all good luck in your business! We will also be grateful for your comments on this article, share your opinions, ask questions on the topic of publication.

Approximate data:

The monthly income is 1,050,000 rubles.
Net profit - 250 750 rubles.
Initial costs - 1,999,300 rubles.
Payback - from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for a women's clothing store with calculations. But remember that this business plan can be applied to absolutely any clothing store (not just women's).

Service description

The business plan considers the specifics of opening a women's clothing store intended for the middle price segment. Let us remind you once again that this business plan can be applied to menswear, outerwear, underwear, etc. The amount of investment will differ depending on the cost, type of product and its quantity.

The entrepreneur administers his own store, which is located in a shopping center. It also contains information that may be useful to the reader about other formats and possibilities in case of working with them.

Market analysis

Many people, dreaming of their own business, think about opening a clothing store. Some want it to be a luxury boutique located in the very center of the city, others choose an online store, and still others decide to open a clothing discount center. Of course, all of this can generate income with the right approach to work. But nevertheless, before choosing one or another store format, it is worthwhile to carefully analyze the market, because there are many competitors on it.

It must be said that many people believe that opening their own clothing store necessarily requires a lot of money. This is not always the case and depends on many factors. There are also formats that require investment only in the purchase of inventory and some other expense items. To understand the picture, you need to consider in detail the possible store formats.

Today, in a broad sense, the following options for opening their own retail outlets for the sale of clothes are being considered:

"real-time" stores (these are ordinary stores where customers come and see the available goods, can try on, choose suitable clothes);
online stores (this may include large online stores, one-page sites, or social media stores).

Both options need to be considered separately in order to understand the aspects of working in them.

I would like to warn aspiring entrepreneurs : Many people naively believe that the main thing in a store's success is investment. No one is more interested in the success of the business than an investor, because in this situation he risks a large amount of funds. Experienced businessmen advise not to give the management of the store to the wrong hands, at least for the first six months. People who do otherwise have most of the time failed and gone bankrupt.

Now let's look at specific store formats.

Regular shop

This format is the most common. Two subformats can be included here, each with its own specifics:

Shop located in a shopping center

These stores usually sell items of the lower and middle price segment. The undoubted advantage is that there is no need to spend a lot of money on additional advertising. When people come to a shopping center, they often visit several departments at once. That is why it is very important to choose a shopping center that will be visited by a suitable audience.

Shop located in a detached building

These stores usually sell items in the price segment above average. This includes luxury, designer products and creative pieces from talented designers. You will have to spend a lot of money on attracting customers.

When calculating the necessary costs, you will need to include in them:

purchase of a product range;
rent;
necessary equipment;
staff salaries;
taxes.

The cost of expenses for 1 m 2 on average is about 50 thousand rubles. And this is if the store sells goods of the middle price segment.

You need to understand that initially the store will cover the initial costs. There will be net profit, but in fact it will cover only the amount of invested funds for some time. Therefore, it is very important to have a certain amount of money “just in case”.

Another very interesting option for a "real-time" store is the so-called "Showroom at home"... This option is suitable for those who have very small initial capital. There are benefits in this case, they are quite large:

lack of rent;
no wage costs.

Of course, there are also disadvantages. For example, not everyone decides to arrange a similar store at home. Indeed, in such cases, people should be invited to their territory to try on and view the available things. It is very difficult to find customers here, it is even more difficult to attract and persuade them to buy. Although, if they come, they probably intend to buy something.

These shops are usually used as a source of additional income. Often such impromptu retail outlets are opened by hairdressers, manicurists who work at home.

Online store

Today, such a type of clothing sales as sales through an online store is gaining particular popularity. It is very important to assess opportunities, competition and occupy the most preferred niche.

Here the savings are quite significant. There is no need to spend money on equipment, staff salaries, or renting premises for a store. Everything happens online. Customers don't come to try on outfits, they buy them when they see an image on the Internet.

Most often, beginner businessmen who want to work in the fashion industry start with such stores.

Above is a graph of sales and forecasting it for the coming years. As you can see, every year there is a significant increase in the volume of products purchased via the Internet. This is a positive factor for those who are going to open a similar outlet.

If you believe this graph, then the category "clothing and accessories" is the most popular among the population. However, we see that only 14% make purchases of these products online, while the rest prefer to visit stores on their own.

From this we can conclude that more sales can be obtained by opening a store in "real time".

I would like to add that it is better to open an online store for residents of a particular city, and not for the whole country. At least at first. Later, you can increase the reach of potential customers.

When opening an online store, you should not be scattered about many product categories at once. Better to focus on one variety and establish sales.

More often than not, people buy clothes online from sites where there is no pre-order. However, in this case, a large investment will be required to be able to send the goods immediately after the customer places an order.

But waiting will suit those stores that offer the consumer some unusual or exclusive goods. For such things, people are willing to spend some time waiting. By the way, this includes not only expensive things, but also those that, on the contrary, are very cheap.

I would like to note that today entrepreneurs enter regional markets in one of the following ways:

opening your own store;
work as a distributor;
work on the franchising system.

It is worth noting that the latter option is in the greatest demand today.

According to statistics, to enter the clothing market, you need at least 1.5 - 2.25 million rubles. It takes 5 times more to go international.

So, we have decided that an "offline" store in the long run can bring great profit. It is his discovery that we will consider. Now you need to decide which clothes to sell (womens or mens) and what criteria to pay special attention to.

More women follow fashion than men (72% versus 45%). Yes, it is women who shop much more often than men. That is why it is best to open a women's clothing store. If possible, you can combine both directions at once.

When choosing clothes, people pay attention to the following signs:

the right thing (60%);
quality (15%);
practicality (7%);
compatibility with other wardrobe items (7%);
exclusivity (5%);
brand awareness (1%).

Therefore, our store should sell high-quality, practical and comfortable things that fit the size.

It must be said that the middle-income stratum constitutes the overwhelming majority of the population. It is on them that you need to be guided when opening a store.

Thus, our store will sell women's goods at an affordable price on the territory of the shopping center with a focus on women aged 18–45 years.

I would also like to say that any consumer has latent needs. Based on them, you need to choose a work strategy.

This table informs about the hidden needs of each category and helps to understand how to work with it.

SWOT analysis

Before opening your own store, you need to analyze the hidden threats and opportunities that can significantly affect the functioning of your own business. In such cases, factors are usually divided into external (which cannot be changed) and internal (which can be changed).

External factors include:

Opportunities:

high and constant demand for goods in this category;
relative inelasticity of demand in a given market segment;
the possibility of expanding the assortment with other categories of goods and adding items for men and adolescents to the product matrix;
the ability to order goods at competitive prices.

Threats:

high level of competition in this market segment;
lack of a controlled market share;
increased competition;
it is possible that the legislation will be toughened, which will create obstacles to work in this segment;
an economic downturn negatively affecting the store's economic performance.

Internal factors include:

Strengths:

increasing staff motivation to work;
the ability to find bona fide suppliers;
the ability to work at a high margin;
a wide range of goods;
the ability to set a fairly wide range of prices for goods;
convenient and beneficial location for sales;
convenient working hours.

Weaknesses:

lack of experience in this area;
lack of knowledge;
lack of business reputation and loyal consumers;
lack of a circle of regular customers;
lack of a network of suppliers;
unknown store;
lack of trained personnel.

Opportunity assessment

Our store will operate on the following schedule:

Total: 79 hours per week, 338 hours per month.

There will be 2 shifts in the store according to the schedule 2 through 2. There will be 2 workers in each shift, since the premises will be quite large. Cleaning will be done by the staff of the shopping center.

The entrepreneur will not sell products through the online store. It will be necessary to promote your own brand, attract customers.

Organizational and legal aspects

Perhaps or. It should be noted that the registration of LLC in this case is inappropriate... When registering, it is important to indicate the codes according to OKVED. In this type of activity, it can be:

52.42.1 Retail sale of men's, women's and children's clothing;

52.42.2 - Retail trade of underwear;

52.42.3 - Retail sale of fur products;

52.42.4 - Retail sale of leather clothing;

52.42.5 - Retail trade in sportswear;

52.42.6 - Retail trade of hosiery;

52.42.7 - Retail trade in hats;

52.42.8 Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders, etc.);

52.43 - Retail trade in footwear and leather goods;

52.43.1- Retail trade of footwear;

52.43.2 - Retail sale of leather goods and travel accessories.

Note! In your case, there may be more codes or some of the ones presented may be missing. Therefore, it is important to understand exactly what you will be doing in your own store in order to reflect all types of planned activities immediately, and not to make changes to the documents every time.

An entrepreneur can choose either UTII. In the second case, two options are possible - USN "Income" 6% or USN "Income minus expenses" 6-15% (the rate is determined depending on the region).
It is obligatory to have a certificate of entry in the general commercial register. In our case, the store will be open on the territory of the shopping center, which will determine the receipt of the necessary document.
You will need to obtain permission to carry out trading activities.
The conclusions of the State Fire Inspection and Rospotrebnadzor are required.
A formal lease agreement, a garbage collection agreement is required.
A permit for outdoor advertising will be required, if any.
Do not forget to fix the cash register in the tax office.
You will need Goskomstat codes.
If you plan to sell any product that requires a license, you will need to obtain it.
Employees must have medical records (do not forget about the regularity of commissions).
You will need a list of goods and certificates for them.
Do not forget about the need for a sanitary passport.
For cashless payments it is necessary.

Documents such as a contract for the removal of solid waste may not be needed if the cleaning is carried out at the expense of the lessor and he has a general contract for the maintenance of the entire building. In this case, a certified copy will suffice.

Marketing plan

Of course, the promotion and advertising of the department will largely depend on the shopping center. Some of them take on this work. But do not forget about your own promotion. So, the marketing plan will include the following promotion methods:

Increased customer loyalty... This technique is based on the holding of commodity days when the cost of specific goods is reduced to or close to cost. At the same time, it is very important to present the idea in an interesting way so that the store will be remembered by the consumer, and he will come here to shop again.
Informing your consumers through a group on a social network, your own website. It is very important here that the site and the group are active. For this, it is necessary to timely add relevant and interesting information to them - about possible promotions. You can hold sweepstakes, for example, to get a 50% discount.
Contextual advertising.This method will also be effective and more or less affordable. But you shouldn't get carried away with them.

Placing information in the media is not cheap. And these costs are unlikely to pay off. Therefore, it is better to refuse such methods of promotion if we are talking about a small store intended for representatives of the middle price category and below the average.

Calculation of projected income

It is rather difficult to calculate the possible income. We will proceed from the total purchase cost of the product and the industry average markup.

The average margin in this industry is about 100%, sometimes even more. Let's take the revenue equal to 35,000 rubles per day. The amount is averaged based on the indicators for the whole week. Subsequently, revenue will increase.

Thus, the monthly revenue will be about 1,050,000 rubles... And the cost of purchasing a product will be 525,000 rubles.

Production plan

The store will have an area of \u200b\u200b70–90 m 2. You can rent it in a shopping center for 80,000 - 90,000 rubles.

At the same time, no special repair costs will be required, but it will be simply necessary to equip it. You will need:

a sign (40,000 rubles);
shop windows (25,000 rubles);
racks (20,000 rubles);
mirrors (35,000 rubles);
hangers (45,000 rubles);
KKM (8,500 rubles);
computer (30,000 rubles);
anti-theft system (40,000 rubles).

We also need furniture:

shelves (15,000 rubles);
mannequins (60,000 rubles);
sofas (35,000 rubles).

You will also need various lamps and other lighting methods.

The salary of employees is 30,000 and 25,000 rubles for a senior seller and a regular one, respectively, including taxes. Total salary costs - 110,000 rubles.

Organizational plan

Financial plan

Profit before tax: 1,050,000 - 755,000 \u003d 295,000 rubles.
Tax (we calculate the simplified taxation system 15% of the difference between income and expenses): 44 250 rubles.
Net profit: 295,000 - 44,250 \u003d 250,750 rubles.
Profitability: 250 750/1 050 000 * 100% \u003d 23.88%.
Payback period: 1 999 300/250 750 \u003d 7.97. Consequently, the store can pay off in 8 months.

Risks

The following risks can be identified:

Increase in the cost of rent.

This risk can cause a serious decline in sales revenue. Another option is a forced increase in the cost of the proposed product. This, in turn, negatively affects demand and sales.

To avoid this risk, it is necessary to work out in detail the contract of the agreement with the lessor. Important conclude a contract for a long time, fixing the cost and the critical point of attendance, upon reaching which the parties revise the rental price.

Increased competition.

Due to the onset of such a situation, the number of visitors will decrease, as will the actual sales.

The following ways to overcome the situation are possible:

develop and use a unique store concept;
offer your customers a unique product;
holding various promotions and offering discounts.

Lack of professionalism of salespeople and other staff working in the store.

As a result, visitors may not be satisfied with the service. As a result, the overall sales volume will decrease, and the goodwill can turn from positive to negative.

It is possible to overcome these risks with an integrated approach, including:

continuous training of personnel related to sales and service trainings;
informing about the features of fabrics, materials, goods and their care;
development and use of financial and non-financial motivational levers;
placement of video surveillance cameras (they will also reduce the number of thefts in the store).

Out of fashion, out of fashion, out of date.

This can threaten a rather serious freeze of positions, a decrease in purchase value and, as a result, a decrease in the overall profitability of the business.

To avoid such problems, it is necessary to constantly monitor the media and other sources of information. Additionally, it is worth holding regular sales so that there are no leftovers of stale goods.

Franchise business

You can also consider the option of opening a clothing store for a franchise, where you will receive a fully step-by-step model of opening a store for a promoted brand. Franchising is a less risky start because the business model has been tried and tested and works successfully.

Use ours to find a franchise!

Important: Remember that you can independently draw up a business plan specifically for your business. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seemed incomplete to you. If you have experience in this or that activity, or if you saw a defect and can supplement the article, please let us know in the comments! This is the only way we can together make business plans more complete, detailed and relevant. Thanks for your attention!

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