How to look for wholesale clients. Ways to increase sales in the wholesale business. Search for wholesale customers

In order to figure out how to attract wholesale buyers, you need to remember that wholesale sales are B2B sales, the goods are transferred from one legal entity to another, also legal. It is clear that it is quite difficult to motivate someone else's business to make a purchase in your company. That is why the main element of attracting wholesale customers is not discounts and bonuses, but the level of service that you can provide to wholesale customers. It is difficult to lure a wholesaler with discounts if you take a long time to collect and ship goods or, even worse, the goods are listed on the site but not in stock. The manager's inattention, inconvenient logistics, refusal to return defective products and many other little things form the wholesaler's unwillingness to work with the company and serve as a reason for your client to go to competitors.

So what is the motivation for wholesale buyers? As in any other line of business, the motivation of wholesalers is divided into monetary and non-monetary components. There are two main tools for non-monetary motivation:

service and services;
emotional attachment.

Service is all the components of the wholesale sales process that allow you to quickly and easily purchase and sell high-quality goods at the lowest cost. The service includes not only logistics services, but also a convenient work schedule of the company, prompt data exchange with accounting, a convenient and understandable brand book, the availability of promotional products and packaging materials, clear conditions for the return of defective products, etc. Any, even the smallest obstacles and obstacles on the way of the wholesale buyer encourage him to look for other suppliers. Nowadays, wholesale Internet sales are gaining momentum. Create an opportunity for quick sorting, create a "showcase" in a format that can be easily uploaded to the client's base, create a forum that allows wholesale customers to communicate on your site and study their communication in order to easily and quickly respond to the shortcomings they see in your work.

Emotional attachment is nothing more than a plus-sign relationship between a company and a wholesaler. A loyal customer is ready to turn a blind eye to some minor flaws or temporary difficulties accompanying the purchase and sale of goods. And if everything is more or less clear with the service, then how to form emotional attachment? From the very beginning of working with a wholesaler, you should forget about your own sales and think only about customer sales. The more and more successfully they sell, the better your business is going. You should know where the client's point of sale is located, what is the level of his daily implementation and expenses, think about how to increase the profitability of your client's business, what products and what prices are suitable for his region, what else can be done to increase his sales. In this case, you need not control the client, but help sell. It is important to develop a training program for clients and make it understandable and accessible. Having learned the client's business from the inside, do not forget to praise him and in every possible way "distinguish" from others. Turn your next seasonal order into a general gathering for your wholesale customers, where you can present certificates and awards to the most successful of them in public, where you can talk about the collection and conduct training. Do not spare titles and regalia, choose the best dealer, the most profitable small entrepreneur, pay attention to all your customers.

When developing an emotional attachment to the company, special attention should be paid to the work of managers. It is no secret that all managers receive bonuses from the amount of sales for the season. What does this lead to? Moreover, it is more profitable for the manager to work with large clients, since the bonus will be higher. Accordingly, small "bipods" get much less attention. As a result, the customer base is gradually shrinking. It seems that if a small client has left, then it's okay, there will be more time to work with large ones. In fact, this is not the case. The reasons that prompted a small client to leave can play a cruel joke with those who remain. Business is designed in such a way that small companies are always more flexible than large ones. Eventually, the problems of the manager or the company will come to the main large customers, and this will hurt your sales. The loss of any client is a serious reason to understand the reasons and the basis for starting to change something in the work of a wholesale company.

Monetary, or monetary, motivation of wholesale customers is a system of bonuses and discounts offered by the company. The key to monetary motivation is transparency and accessibility. About what and what bonuses the client can receive, he should find out at the moment of the first negotiations. The monetary incentive system cannot change more often than once every three years and can never be worsened for regular customers. Moreover, the bonus system must be achievable for all participants in the sale. For example, if your regular and long-term wholesale client is not ready or does not want to become large, this does not mean at all that he will never be able to reach a 10% discount. Make a cumulative or persistence discount that increases by 0.5% or 1% each year. Allow everyone who wants to buy your products to hold on to your company.

Implicit monetary incentives also belong to the monetary motivation of a wholesale customer. For example, free shipping of goods, free promotional items, or keeping goods in your warehouse. Payment for the client's travel to the showroom of your company, packaging of goods and other services for which you pay, but are ready to provide them to your customers at no cost - all this should be conveyed to your clients.

When thinking about how to attract and retain wholesalers, keep in mind the pyramid of your customer base. As a rule, top customers of any company do not have more than 1% of the total number of buyers, large ones - within 4-5%, medium - about 15%, small and inactive - 80%. This is probably why, trying to increase the number of large clients, most companies are striving to become a supplier of federal networks such as Auchan or Metro. But is it profitable?

After all, there you have to pay not only for the entrance. Often, large companies, after working with a wholesaler and making sure that his goods are in demand, begin to produce a similar range on their own and refuse the services of a wholesale supplier. As a result, the base of small clients is lost, there are few or no large ones, and the business is slowly dying out. By competently motivating small clients, growing their business, you turn them into large ones. Thus, you strengthen your own position in the wholesale market.

To develop your own effective loyalty program, you need to know what tools your competitors are using. Competitor monitoring is one of the most important tasks of any wholesale company, since your customers can go to them at any time. There is no shortage in the fashion retail market now. It is today that there is a struggle not for goods, but for buyers. And you need to monitor not just prices, but service, elements of emotional attachment and other advantages that competitors have, but do not work for you yet.

Thus, attracting wholesale buyers is not just a loyalty program that can be written and implemented. This is a set of activities for the daily improvement of your own business.

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You wondered where to find wholesale customers (clients), suppliers and at the same time work with them without intermediaries?

Here are several ways to advertise your company to wholesale buyers from all over the CIS and beyond:

Participate in thematic exhibitions in key cities of the CIS
Place yourself on a single wholesale online platform for the CIS and EAEU
Advertise your company on Google and Yandex
Build a dealer and agent network

More details about each method of attracting wholesale customers:

Method number 1

Participation in thematic exhibitions in key cities of the CIS

A huge number of exhibitions are held annually in various industries in different cities throughout Russia and the CIS (EAEU). The largest exhibitions are held in Moscow at such venues as:
Crocus Expo
ExpoCenter
VDNKh
Sokolniki and others.

A few more sites where you can find relevant trade shows and industry events:

expomap.ru - calendar of Russian exhibitions.

exponet.ru - search for exhibitions in Russian cities.

expolife.ru - catalog of Russian and international exhibitions.

This method of searching for wholesale buyers is effective, but at the same time it requires considerable investments. There are much more effective and more affordable ways. They will be discussed further.

Method number 2

Placement on the wholesale trading platform of the CIS and EAEU

Another great way to attract wholesale buyers is Qoovee.com, a single electronic trading platform in Russia and the CIS. Today, the supplier base in Qoovee numbers over 19,000 companies. Tens of thousands of wholesale buyers from different countries visit the site, thousands of wholesale transactions and hundreds of thousands of page views of goods and companies are made.

Qoovee.com has a Suppliers section, which is essentially a round-the-clock and year-round Internet exhibition, where wholesale customers are looking for suppliers of goods from around the world.

In the section "Products" wholesale buyers get acquainted with the catalog of suppliers' goods. This section is a huge wholesale hypermarket where customers can quickly and easily create a request for an order.

You can also participate in commercial tenders on the Qoovee trading platform. How can I create a tender i.e. request prices and delivery terms, and receive orders as a supplier.

Qoovee.com is not an intermediary, so your contacts will be available to buyers and they can contact you directly.

Benefits of listing on Qoovee.com for both supplier and buyer

Method number 3

Advertising in Google and Yandex.

One of the most effective ways to attract wholesale buyers or find manufacturers and suppliers is contextual advertising in Google and Yandex. Wholesalers often search for suppliers precisely through search engines. They are typing keywords in the search, for example: Children's clothing wholesale, or the Base of clothing manufacturers, dried fruits in bulk, and the like.

It is important to be on the first page for keywords that relate to your product. How to do this, how to attract wholesale customers through Google and Yandex, as well as how to find out how many wholesale buyers are looking for your products in Google and Yandex search engines, you can, and absolutely free.

Method number 4

Building a dealer and agent network

Why is it profitable to build a dealer network? The answer is obvious: the dealer will invest his resources and he will do the same as you would if you opened your office / representative office.

The development of a dealer and agency network will allow you to cover large territories and expand sales markets with minimal resources. The main thing is the availability of a quality product and a network building system.

How and where to find dealers and agents? What will allow you to quickly bring dealers into the business and expand the network? How to arrange work with dealers and agents? How to organize and create a dealer and agent network? You will receive answers to these and other questions in this material.

03.03.2017

The majority of manufacturers face the issue of expanding the dealer network. In recent years, the volume of sales for current dealers has decreased, up to 2 times for many, and it is not so easy to find new ones.

I have been offering moves related to the reorganization of the sales department and the allocation of individual people to find and attract new customers for more than one year, but most furniture companies are “deaf” to this. And this despite the obvious advantages of this approach and the results of our clients, which I have cited.

At the same time, almost at every event for the owners of furniture production, I am still asked: "How to increase wholesale furniture sales?" Let's look at this problem from the “other side”.

In this article, I tried to collect different channels for finding wholesale buyers on the Internet. It will be useful both for those who are just thinking about expanding production, and for those who are already actively working with wholesalers and planning to develop further. You can use this article to train new sales managers.

1. Wholesale buyers of furniture - who are they?

... Furniture stores

I would divide them into three categories :

The first - furniture chains representing furniture from many manufacturers and different groups of goods in different cities, for example, "Gromada" in Siberia, "Azbuka" in the Far East. Moreover, they themselves, most often, are not produced by furniture manufacturers.

Second - federal furniture chains of manufacturers, such as Angstrem, Lazurit, Lyubimy Dom. They focus on the main group of products, for example, cabinet furniture, the rest of the product groups are related, as a rule, from third-party suppliers.

And third - small dealers of furniture manufacturers, that is, LLC or individual entrepreneur, who maintain furniture stores in the city of residence.

Many offline stores have a "representation" on the Internet: a catalog site or a store site.
You can and should work with each of them.

Furniture online stores

Some of them have their warehouses in Russia, and you will have to work with them, most likely, with a deferred payment.
Another part will be interested in your products in the region where you are located or your warehouse. Then they will not have to spend money on large warehouses, logistics. You need to maintain a warehouse stock, since a buyer who orders a sofa, bed or wardrobe in an online store hopes that the furniture will be delivered to him tomorrow, in extreme cases - the day after tomorrow, and not in a week or a month.

Stores of related topics:

Household goods + furniture like HOFF
- DIY hypermarkets, for example, "K-Rauta", "Maksidom", "Leroy Merlin"
- plumbing + bathroom furniture
- decorative elements of the interior + exclusive furniture with unusual decor, wrought iron elements, decoration.
This is a fairly promising sales channel. True, it requires a lot of resources from the manufacturing company. In most cases, the grace period is 90 days.

Intermediary companies

There are tens of thousands of items in their assortment. They aggregate in their database many manufacturers (both Russian and foreign), develop catalogs, develop their dealer network. They have their own warehouses and transport service. One of the representatives of this category is BestMebelik.

Large state and private companies

I mean large state and private companies - buyers of office furniture, hotel and restaurant furniture (HoReCa segment), which requires regular updating. The cost of the contract can reach hundreds of millions of rubles. Yes, this is a one-time order. But if you make quality furniture and deliver it on time, you will be contacted more than once.

2. The Internet is a convenient channel for finding furniture wholesalers

For furniture wholesalers, the Internet is one of the most effective tools for finding business partners, since it allows you to quickly establish direct contact with them.

Let's see how to find furniture dealers on the Internet?

2.1. Creating your own website

Decide who will target your site: wholesalers or end consumers. If you are going to cover both directions, it is better to make 2 separate sites. Allocating a separate section for dealers of furniture manufacturers on your website, you will still not be able to fully reflect the benefits of working with you and, moreover, raise doubts among the “physicists” as to whether they are overpaying for furniture.

The screenshot below is an example of NOT the best manufacturer positioning for dealers.

You can make a one-page website - a landing page designed specifically for finding dealers in accordance with the requirements of the b2b segment. With the right approach, it will work much more efficiently than a site for everyone. The task of the landing page is to collect data from wholesale buyers of furniture for a subsequent call or sending a commercial offer. As an example - the landing page of Mebelopttorg, by the way, assembled on a fairly simple constructor.

Using Yandex Direct and Google Adwords, you can quickly get the first target visitors to the page. You will need to choose the right keywords, create effective ads, and correctly set up an advertising campaign.

2.2. Collection of contacts from the websites of furniture dealers and other wholesalers

By typing in the search line "wholesale buyers of furniture", "looking for suppliers of furniture", "furniture stores Moscow" (or any other region you are interested in), make up your base of wholesalers. Opening the website of a furniture dealer, immediately look for the page "Cooperation" or "Partners", fill out an application or include the company's phone number in the call plan.

It is at business forums that future dealers of furniture manufacturers who are just starting to think about opening their own store most often ask questions.

Don't just rush to the embrasure and shout “I'm looking for a furniture dealer! Come on, I'll be your supplier! " To begin with, it is worth talking in a neutral manner: help to choose the assortment, tell how to arrange a showroom, answer other questions. The trust in you personally, caused by your qualified answers, can result in beneficial cooperation.

2.4. Personal page on furniture portals

Furniture portal is a multi-page site that combines the functions of an article magazine and a catalog of companies. It publishes advertising and informational articles, furniture manufacturers place their personal pages. Furniterra.ru, 1md.ru, meb100.ru, mebelfirm.ru portals position themselves as resources that provide ample opportunities for the development of the furniture business.

What can your company's furniture wholesaler do when looking for wholesale buyers?

Post news: about the emergence of new materials and new types of products in your assortment, the development of new collections, your participation in exhibitions, receiving any awards, current promotions and discounts. The conditions for publishing news on different portals are different - check with the administration.

Create a corporate page indicating your contact information, office address and email address, adding elements of corporate style, listing the advantages of your company and calling for cooperation. You can also place your products with photos. Creating a page is free, you just need to register.

Publish paid ads. Several formats are offered to choose from: banners of various sizes, premium placement (that is, placing your company's block in the TOP-3 of the portal catalog). To find furniture dealers, be sure to use the word "wholesale" in your ad text.

Before you start working with the portals, check how many users visit it every day. It is desirable that there be at least 2000 visits per day. You can request the necessary information from the administration or look at the counter, if, of course, it is on the website.

This is how the counter on the Sotk portal looks like. The top line shows how many views were in 24 hours, the middle line shows visitors in 24 hours, the bottom line shows visitors for today.

2.5. Placing ads in catalogs for wholesalers / buyers

Supplier and manufacturer catalogs OptList.ru, Optom.ru, "Wholesale trade - wholesale suppliers" represent a database where you can find wholesale buyers and manufacturers of furniture and many other products.

If you want to find furniture dealers, you can scroll through the section for current inquiries and tenders of retail stores for wholesale supplies:

Or write out contacts of wholesalers from the general catalog:

Or register as a supplier so that wholesale furniture buyers can easily find you:

Different sites have their own functionality. What opportunities can a furniture wholesaler use?

Adding a company account with detailed information about the product to the supplier base

Placement of price lists, photos and files

Placing requests for wholesale supplies

Publication of paid ads, banners and paid promotion to the top lines of the catalog

Viewing statistics

Search for business partner companies with screenings according to certain criteria

Publishing company news

Communication with wholesalers via "PM"

2.6. Tracking wholesale buyers of furniture at tender sites

Commercial enterprises and government organizations organize electronic auctions to purchase a large batch of furniture. Information on them can be found on the public procurement website or on the tender site where commercial tenders are posted.

On the official website of the unified information system in the field of procurement http://zakupki.gov.ru you can specify the region you are interested in:

And product type by keyword:

Please note: at the time of this writing, there were 817 electronic auctions for the supply of furniture at the “application” stage (a small part of them is the preliminary selection of participants). The contract price ranges from 11,184 rubles to 147,229,920 rubles.

In addition to the public procurement website, there are more than 30 tender platforms in Russia, not counting the thousands of companies that publish purchases on their corporate websites. And the chance of getting an order from them is much higher due to less competition. Obviously, self-tracking all of these resources will take you a lot of time, even if you only look at them once a week. Therefore, I recommend using aggregators that collect commercial and government tenders from all available sources.

This is how the RosTender platform works:

RosTender is not the only aggregator. Consider several options and choose the most convenient for you.

So, you now have contacts of potential wholesale buyers. Now you need to contact them and submit your proposal.

P.S. To help the heads of the wholesale directions of furniture companies, the International Furniture Personnel Center has developed 2 powerful tools that will allow you to increase sales by 10% or more in 6 months.

Two powerful tools to help furniture business wholesalers

Management kit	Master group "My new furniture life-OPT"
For those who do everything themselves	For those who want to increase effectiveness of implementations 5 times and more
This kit is the newest package product developed by MMC. It includes 18 of our best turnkey wholesale solutions that will help you implement the FUNCD principles * into your company, break out of routine, out of the competitive crush, find a “solid footing” and start a new, well-ordered furniture life. FUNKD - Functionality, Controllability, Reliability, Controllability, Dynamism - Alexandrov S.А.*	We are organizing this efficient IMPLEMENTATION format for wholesale for the first time. We can take no more than 30 companies. I give guarantees to participating companies to increase sales by at least 10%. This guarantee is not taken "from the ceiling", but is tested in practice in the implementation of your colleagues-participants of the Master Group-2016 in retail. There are 4 options for participation. Choose the one that suits your company, and I guarantee you an increase in sales of at least 10%.
Until March 16, 2017, you can purchase this kit with a -65% discount. Click on the button to view the contents of the kit and purchase it:

We wish you great wholesale furniture sales!

You only have to go forward - everything is already trampled behind.

Vladimir Leontievich Havel

to whom: owners, top managers, internet marketers

How to catch big fish?

Obviously, a wholesale customer is different from a retail customer. What exactly? He is often an expert in the product, he can work on a number of important tasks at the same time and has a limited resource of time. The characteristics of the product are well known to him, including the disadvantages. In the first place for a wholesaler - convenience of purchases and speed of delivery.

Online wholesale shopping is one of the cornerstones of excellent service.

Conclusion from this mini-analysis very simple: Wholesalers need a store site with specific special features. Unfortunately, there is often no wholesale section. And it turns out that a large client is forced to call you hoping to get a price list. You open 1C, use "pens" to make a table in Excel, waste the client's time. As a result, he receives a file by mail, which still needs to be opened in the correct version of the program, studied, sent ... In this hour, he could already study the sites of your competitors, download the price list from the site and place a large order from them ( and did so!).

You say - this is how everyone works, but according to the price list we have the most favorable prices... What if you take a step towards wholesale customers? The times of choosing a supplier at the lowest price are irrevocably gone. The winner is the one who provides not only good prices, but also a convenient service.

We again examined a number of sites - this time, wholesale companies, collected relevant chips and made a checklist by which you can check your wholesale online store. Read, test, implement and make your customers' lives easier! A pleasant bonus, of course, will be the fact that after the introduction of these chips you will have more clients :)

10 chips to increase sales in the wholesale online store

1. Clear "wholesale" positioning

Often times, online wholesalers fall into a typical trap: if I know what we do, then everyone knows.

No, this is not always true. Need to state clearly and loudly about the wholesale focus of your store.

How? Display this very " wholesale". Logo, slogan, visual design of the site ... It is advisable to make adjustments in the name of the store so that your target client would come from search engines. However, try to do without the hackneyed " The world ... suitcases (fish, smartphones, floors)”.

It is also good to visually emphasize your positioning as a wholesale store - use images of large boxes, warehouses, forklifts, trucks, shelves, etc.

And if positioning was not included in the title? Indicate a description next to the logo on the main page, in which it is necessary to indicate that the visitor is on the website of the wholesale company.

2. Section "Wholesale buyers / Wholesalers"

What if you sell both wholesale and retail? Start from the main direction and make on the site clearly visible informative and convenient sections: "Wholesalers" and "Private customers".

The section "Wholesalers" resembles the section "Dealers" on the website of a manufacturing company (we wrote about this quite recently, in the article "").

In the example above, you see: "Wholesale" is in positioning, there is a transition to the catalog for existing wholesale customers, there is a section "Wholesalers", which provides information for new and potential customers. This section contains discounts and answers to frequently asked questions. Here he is, the virtual sales manager! It should be so.

The section "Wholesalers" has a clear goal - using content (text, images, interactive elements) to convince potential customers that working with you is the most profitable.

Lay out all the arguments: convenience of work, comfortable conditions for cooperation, loyalty programs and discounts.

Let's describe in more detail each “must have” clause of the section. What should be in the section "Wholesalers":

Communication methods

Use as many channels as possible. The minimum set in our time:

telephone,
application form,
feedback form,
online consultant or chatbot,
email,
messengers Skype, WhatsApp, Viber.

Terms of cooperation, wholesale supplies and others

Describe and confirm with numbers all the pleasure and benefits of working with you. Supply and payment schemes, bonus programs, product marketing materials, help and training - it's time to provide wholesalers with maximum useful information!

It will be useful to place a subscription form here if you are running a mailing list for wholesale clients.

Go to the catalog for wholesalers

Wholesalers need a detailed, user-friendly catalog. We will not dwell on the features of the catalog separately, we will tell you about this another time. The wholesaler needs a clear entrance to the wholesale catalog, the quantity of goods in stock, an expanded characteristics page in the product card.

Wholesalers don't make impulse purchases. They don't need a one-click order. Such a client needs to be “fed” not only with a wide assortment and low prices, but also with the convenience of working with you, on your website.

Information about promotions, discounts and bonuses

A wholesaler is also a person. Saving is his duty both as an employee of the company and as a businessman. Provide favorable terms of purchases, but also pamper regular customers with gifts and all kinds of bonuses in exchange for loyalty. Here B2B meets B2C, because nothing human is alien to wholesalers.

3. Wholesale prices

For a wholesaler, price matters... Therefore, you need to work with wholesale prices from all sides, both pricing (including dynamic - give discounts depending on the volume of the purchase, etc.), and submitting the price on the website.

As we mentioned above, discounts, loyalty programs, buyer's cards, bonuses are appropriate in a wholesale online store. Plus holiday sales, markdowns and promotions.

The wholesale price is always different from the retail price. In addition, it is also dynamic - it changes depending on the purchase volume. Hence the moral: the site should have a convenient and intuitive interface for changing and viewing prices. Let the customer ask the price with feeling, with sense, with arrangement.

Do not forget about strategic pricing to acquire buyers for years to come.

4. Easy navigation and search by article

You cannot reach a wholesale buyer with bright banners, large pictures, "flashy" discounts. Very often, wholesalers know the product perfectly, and they do not have to make a choice. For such clients, make a convenient search by article.

Directory navigation should be simple but fast and accurate... No need for "little ruffles" and "parallaxes", no need to do decoration. Much more important is a simple but working search by article number and other parameters.

5. Description of goods

In the description of goods in a wholesale store, too, big words are not needed, so moderate the ardor of a copywriter. It is extremely important here not to confuse numbers, sizes, quantities. In each product card, you can and should give maximum technical characteristics and less advertising. But it will be useful to introduce as many elements of fast communication as possible. Let the client clarify all questions easily on the fly.

A retail buyer needs pictures to present and view a product, and a wholesaler will draw it for you with his eyes closed. Fewer pictures, more numbers: technical characteristics, scope of delivery (minimum and maximum, in which containers it is transported).

6. Wholesale catalog view in table format

It is convenient for a wholesaler to use tables directly on the site. It's great when the description of the product is visible and the characteristics are selected in real time, the order volumes are regulated .. And the most interesting thing is how the price changes and the discount grows :)

7. Working with multiple orders

Wholesale buyer often needs simultaneous processing of several orders... So that he does not produce an "alter ego" and does not go to other stores, provide an opportunity to make different orders at the same time. For example, you can give the opportunity to create several baskets, split invoices, make different profiles within one.

8. Personal account

The main difference between the personal account of a wholesaler and the account of a simple buyer is the presence of a convenient system for long-term relationships. This thought runs through all my material today: long-term cooperation is based on respect and special attitude. Long live cumulative discounts, flexible payout schedule and delivery calendar!

Essentially, your wholesale customer needs strict but comfortable, simple but functional online account of the logistician: with a detailed history of orders, the necessary documentation, a payment account and taking into account payment obligations .. Everything you need is at arm's length!

9. View available balances

The availability of goods in the warehouse is the most important information for the buyer. Give the wholesaler the opportunity to "look" at your warehouses: where is the product and how much. So it will be easier and calmer for him to build a supply chain.

The site "Wholesale List" is a database of wholesale companies and suppliers. Wholesale suppliers and manufacturers add information about themselves, which is checked by our moderators. It is more than just a B2B partner search platform. Wholesale List can be called a social network for wholesalers. In addition to searching for suppliers and goods, you can follow the latest news from suppliers, download files and fresh price lists, view photos, and communicate with your partners. It is possible to place requests for the wholesale supply of goods.

Buyers

If you own a retail store or online store and want to find wholesale suppliers, register on OptList.ru as a buyer.

You will be able to search for wholesalers, suppliers and manufacturers, goods in our database, which is constantly updated. You can set the necessary parameters for the search, for example, the minimum purchase amount, the possibility of purchasing "on order" and so on. Also, you can watch news, download the latest price lists and other materials from suppliers.

In addition, you will be able to place requests for the supply of goods and suppliers will find you themselves.

Opportunities for buyers

Search for suppliers by parameters
Search for products from suppliers
View photos, supplier news
Downloading files (price lists) from suppliers
Submitting Purchase Requests
Communication with suppliers through the system of private messages

Suppliers

If you are a wholesaler or manufacturer and want to find wholesale buyers and quickly sell your goods by expanding your client base, the OptList.ru website will help you do this in the shortest possible time.

You can place information about your company in our database and your potential customers will see it. Also, you can publish news, upload fresh price lists and other materials about your products (for example, photos) and they will immediately become available to all your customers.

In addition, you will be able to view requests for the supply of goods from buyers.

Supplier capabilities

Free publication of company information
Complete catalog of goods
Publication of articles, news
Publication of price lists and photos
Viewing statistics
View Purchase Requests from Buyers
Communication with clients through the system of private messages

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