Sharp whose firm what country. Sharp is the history of the Russian failure. Truly big refrigerator

Manufacturers of gadgets

Sharp Corporation is a Japanese company developing and producing electronic devices. By the spring of 2014, there were already over fifty thousand people worldwide. Its name was borrowed from the first invention of the founder of the company - the mechanical pencil of Ever-Sharp, the creator of which was Tokuji Hayakawa. Earlier, Sharp was also the fifth largest manufacturer of televisions in the world - after, and.

Sharp was founded in the fall of 1912, when Tokuji Hayakawa opened the workshop for working with the metal in Tokyo. Then another future corporation was called Hayakawa Kinzoku Kougyou. In 1912, Tokuji invented and patented a belt with Tokubijo buckle, which could be attached without the need for additional holes on it. The success of this product prompted him to process metal. In 1915, he invented the Ever-Sharp mechanical pencil.

Tokuji Hayakawa was born in Tokyo. Due to the complex home furnishings, he was adopted in another family by the name Ideno. True, Tokuzi himself did not know that he was a receiving child until he was gone. After the second class, he left primary school because of poverty in the family and became an assistant master of metal jewelry. Tokuzi worked diligently, earning the confidence of his master, and at the same time improved his own skill and fastened the Aza trade.

Despite the fact that the buckles were used with ancient times for such accessories, like shoes and armor, they began to be used for men's belts only in the XV century, and on women's clothing appeared only in the XIX century. Tokuzi thought about the use of buckles from two points of view - practical and decorative.

When Hayakawa invented two types of buckles by 1912, the demand in Japan was also increased by fashion for the wildest West. True, Hayakawa and other artisans before such clothes were not worn. Tokuzi watched a silent movie when he noticed that the belt was unborn on one of the actors of the film.

It's funny, but this is what inspired it for the invention of a new belt type, which can be adjusted at its own discretion. As a result, a belt with a buckle was invented, which could be fastened at any length without piercing it. The master worked for Tokuji, admired him inventiveness and recommended him to apply for a patent. He also offered the name "Tokubijo", adding one letter in the name Hayakava ("B" from the word "Belt", that is, the belt, belt). The first order for these belts with buckles was huge: 4752 units.

In the fall of 1912, due to the pressure rendered, Tokuzi decided to open his own store. He hired workers and continuously fulfilled orders. Along the way, Tokuji worked on improving the production process and business expansion - so that over time to open a large plant. Already in 1913, Hayakawa acquired a patent of an innovative water tap, and in 1915 - developed a prototype of a mechanical pencil, who subsequently sold successfully for many years.


After that, he showed himself as a brilliant manager when he expanded his electronics production and began to produce radio, cassette tape recorders and televisions. Tokuzi also took an active part in social security programs. He lived a long life and died at the age of 86. Hayakawa is also known as the owner of a number of medals and awards.

As already mentioned, the company of Sharpe received its name as a result of the invention of the Ever-Sharp mechanical pencil in 1915. Unfortunately, in 1923, this business was destroyed by the Great Earthquake of Kanto, practically completely destroying Tokyo, because of which the firm had to move to Osaka and start working on the first generation of Japanese radio, which went on sale in 1925. TV production began in 1953.

In the 63rd, the first transistor calculator was developed, which was estimated at $ 1.4 thousand. Its development lasted for several years, because at that time the company had no excellent experience in creating computing devices. Two years later, in 1966, Sharp presented their first IC Calculator, which cost about $ 1 thousand. The 69th LSI calculator was presented. It was the first pocket company calculator estimated less than $ 300, and therefore he gained special popularity.

In 1973, Sharp released the first calculator with a liquid crystal display. In the 80s, the company collaborated with Nintendo, as a result of which licensed rights on Sharp Nintendo television in North America, as well as a number of other products. All these devices in the secondary market are considered collective models. One of the main inventors LCD calculators was Tadashi Sasaki.

In 1997, the Mobile Communications Division, Mobile Communications Division, created the world's first commercial, J-SH04, which was released in Japan. Starting with 2000, Sharp has invested considerable funds in the factory for the production of liquid crystal panels. One of these factories, Sakai, is still one of the leading in the world. Nevertheless, the financial crisis of 2008 led to a decrease in demand for the LCD panel. In addition, in mid-2012 in Japan, there was actually a complete transition to digital TV broadcasting. The Japanese government has also released vouchers for digital TVs.

In 2007, the company acquired a controlling stake in Pioneer. In the summer of 2009, two firms agreed to create a joint venture.


In the spring of 2012, the well-known Taiwanese company Foxconn electronics agreed to acquire a 10% share of Sharp and half of LCD displays produced at the plant in Sakai. 2012 was also marked by a 100-year anniversary for the company, although it was the worst fiscal year for Sharp. In the fall, the company announced a reduction in jobs. In 2014, Sharpe company was able to stop losses and managed to secure a net profit during the first quarter.

The main products of the brand includes liquid crystal panels, solar panels, mobile phones, entertainment equipment, video projectors, multifunction printing devices, microwaves, air conditioners, cash registers, flash memory, and so on. The first cameraphone entered the Japanese market in the fall of 2000. Last products also include a ultra-high laptop, a personal digital assistant and a flat-screen AQUOS TV.

The company produces consumer electronic products sold under the AQUOS brand, mobile devices, microwaves, home theater systems and audio systems, fax machines, air purification systems and calculators. For business market, Sharp also manufactures projectors and monitors for various copiers and laser printers, in addition to electronic cash registers.

SHARP SOLAR is a supplier of silicon photoelectric solar cells. In the first quarter of 2010, the company received high revenues from the production of solar photovoltaic systems.

One of the most famous Sharp mobile devices is 500sh. It refers to the philizes of the company's third generation. The device is equipped with a 1.3 megapixel base chamber and a front camera for video calls. It was a middle class phone capable of working out 370 hours in standby mode and up to 4 hours - in conversation mode. He weighed 98 grams, had 20 megabytes of built-in memory, support for email, Bluetooth and WAP.

The Sharp 703 model also referred to the middle segment. It turned out to be a phone for 3G networks, equipped with all modern communications at that time. Also had a basic chamber for 1.3 megapixels and the frontal chamber for video calls. It was 8 megabytes of the built-in memory, as well as a slot to a micro-SD memory card. WAP, Bluetooth and GPRS support was provided. Following this device, 705SH and 770SH models appeared.


The 880SH telephone was performed in the slider form factor. This subtle device could already work in HSDPA networks. It was equipped with the main chamber with 2 megapixels and the front camera, as well as a slot under the memory card. FM receiver, video player and MP3 player were built into the phone. It was an image device with a thin black body and a sufficient amount of integrated memory. He had support for WAP, GPRS and Bluetooth. Like the previous phones, it could synchronize with a personal computer.

The TM200 mobile device has become the first GSM camera phone with a 2 megapixel camera and 8x digital zoom. It was a clamshell with various communication capabilities and 40-voice polyphony. Also built MP3 player.

Very good reviews received the GX29 model, although it was not too different from the other Mobile devices of Sharp the time. The phone appeared in 2006 and became an apparatus for Vodafone. It was a thin clamshell with a 1.9-inch diagonal of the display and GSM support. The manufacturer also provided an external monochrome display.


In the fall of 2014, the company announced that the Slovak UMC electronics firm is going to acquire an exclusive brand license, as well as its audio business and the Polish factory. In turn, Sharp will support the development and development of UMC television business under the Sharp brand. Then Sharp announced an agreement with Vestel in Europe that Vestel would sell household appliances under the Sharp brand (refrigerators and microwaves made in China and Thailand). The remaining SHARP business in Europe will focus on the business sector, as well as on multifunctional printers and energy solutions.

Unfortunately, not everything in the history of the development of Sharp went so smoothly - in particular, it was repeatedly expired in violations of antitrust laws. In the fall of 2008, the Ministry of Justice announced that Sharp agreed to pay a criminal penalty of $ 120 million. According to the charges, the company participated in conspiracy in order to fix the price of TFT LCD panels for computer monitors and laptops (2001-2005), Motorola RAZR phones (2005-2006) and iPod from the company (2005-2006). In the winter of the same year, the Japanese trading commission forced Sharp to pay a criminal penalty of $ 3 million. For participation in the conspiracy in order to hold the price of liquid crystal panels for Nintendo.

In winter, 2011, Sharp hit the 11th place of the Greenpeace leadership for the best electronics, which includes 15 electronics manufacturers in accordance with their practice and policies to reduce the impact on the climate and the production of environmentally friendly products.


The environmental performance of the corporation was summarized by GreenPeace as follows: "Sharp supports a new law on renewable energy sources in Japan, but demonstrates low stability indicators of their operations." According to the product criteria, the company received 3/10, where it was noted for the energy efficiency of its products with the latest Energy Star standard.

In addition, it was said about reducing CO2 emissions by 2% per unit of products compared with the previous year, although a clear benchmark was still not installed. Appreciation for public support for pure energy after the Japanese government spent the increase in the use of renewable energy sources. According to some criteria, Sharp scored the smallest number of points - in particular, due to the fact that they did not pay due attention to chemicals and did not commit themselves about the gradual refusal of harmful substances.

It was also noted that the company did not show the initiative to solve the problem of conflict minerals and paper received from suppliers, thereby taking indirect participation in the illegal deforestation of forests.

Sharp was the main sponsor of Manchester United football club from 1983 to 2000, and it was one of the most profitable and long sponsorship contracts in the history of English football. During the seventeen years, the Sharp logo was on United's clothes, and during this time the team won seven prime libes, five Cups of England, one Cup of the English League, one cup of cup holders and one Champions Cup. In the summer of 2012, the company also got into the UCI World Tour bike team sponsors, which became known in connection with this as Garmin-Sharp.

Sharp is one of the leaders in the production of household appliances. Refrigerators are occupied by refrigerators in the line of manufactured machinery. They are characterized by original design and highest quality. Sharp has formed a young Japanese mechanic Tokuji Hayakawa from Tokyo on September 15, 1912. In 1989, the company released the world's first two-door refrigerators.

Sharp truly won a stunning success in the global electronics market and household appliances. The fundamental principles of the company are creativity, sincerity and application of advanced technologies, to ensure continuous improvement of the quality of life of people around the world. Sharp is actually constantly and sufficiently successfully creates a new standard of living for the 21st century.

Sharp is one of the most popular, well-known and demanded household appliances and electronics manufacturers in the world. The list of products manufactured by this company can be transferred to infinity. What is there only no: televisions, audio equipment, communication devices, not without refrigerators.

As for the refrigerators, the model range of Sharp consists of a variety of models with various dimensions and volumes, functional features and color solutions. Sharp refrigerators allow us to implement all your most bold design solutions.

Sharp one of the first applied the NO Frost system in its refrigerators. Sharp refrigerators comply with all international and Russian standards. They have high quality and original design. The freezer on all models of the refrigerator is located on top, and has walls that do not need a manual defrost. There is a freshness zone that occupies the greatest volume in the refrigeration chamber. Thanks to the presence of this zone, products are stored with fresh long time at zero degrees. Multi-chamber refrigerators can have up to four doors. Refrigerators and freezers have a wide variety of color decoration. Sharp exists in the Russian market from Soviet times, and during this period its products have gained tremendous popularity among Russian buyers. Due to its high performance characteristics, Sharp refrigerators have high reliability and are very convenient to operate, which attracts Russian buyers.

In all SARP refrigerators apply advanced technology. For example, there is a unique system for ionization and air purification, hybrid cooling systems, even cameras for heating products. The entire range of refrigerators is equipped with a NO Frost system, air fresheners and freshness zones.

The Sharp electronics manufacturer has started restructuring in its European division. The company has formed strategic alliances with local firms and announced the abbreviations of jobs - all this will cost Japanese vendor in several tens of millions of dollars.

Part of the SHARP audiovisual business will transmit the Slovak Manufacturer of Universal Media Corporation (UMC). He can produce and sell TVs under the Sharp brand in Europe. At the same time, the Japanese company undertakes to help its partner in the design and product development.

In the framework of the transaction, which is planned to close until the end of this year, Sharp will sell UMC located in Poland the factory for the release of televisions. Slovak company is going to increase the staff of workers at this factory and return there are no time high volumes of production.

Founded in 2003, UMC has offices in China, Great Britain, Germany and Switzerland. The company with a staff of more than 700 people produces electrical equipment under the brands of Blaupunkt, UMC, Eternity and E-Motion, SHARP will soon join them. In addition to televisions, UMC will sell audio engineering under the brand of the Japanese manufacturer.

Earlier it was reported that the right to produce and disseminate the TIVA Technology TPV Technology, which in 2011 took control of the Philips, in 2011, could receive the Sharp TV-TPV Technology. As Reuters notes, Sharp is the fifth largest TV manufacturer, yielding Samsung, LG, Sony and Panasonic.

Europe brings a total of 5% of revenues to the Sharp budget, so the company struggling with losses decided to focus on more profitable regions, such as Southeast Asia, writes Nikkei edition. Previously, Sharp turned the production of solar panels in Europe, and now refuses from consumer electronics.

Sharp also concluded an agreement with the Turkish Electronics Manufacturer Vestel Elektronik Sanayi Ve Ticaret AS, which, according to the terms of the contract, will receive at its disposal a business for the production of household appliances partner. This will allow Vestel to produce and sell various household electrical equipment (microwave ovens, irons, etc.), using the Sharp brand.

Reorganizing its activities in Europe, Sharp will also reduce about 300 jobs on the enterprises located in the region. The transformation of the European business will cost Sharp 6.4 billion yen (about $ 58.7 million) - this amount is deductible from its quarterly profit. Following the results of the fiscal year, which will end at the end of March 2015, Sharp plans to write off at a loss of about 10 billion yen ($ 91.7 million) due to the reform of European operations.

Despite this, the company continues to predict annual net profit of 30 billion yen ($ 295 million). For the past Financial Quarter (April-June), the company recorded a net loss of 1.8 billion yen (about $ 17.4 million).

The Japanese company Sharp is a manufacturer of reliable and high-quality home equipment. Currently, "Sharp" occupies one of the leading places in the world among manufacturers of the entire spectrum of household appliances, to which, in particular, refrigerators include.

history of the company

For the first time about the Sharp brand, consumers have learned in 1912. It happened after a very talented self-taucker tokuji Hayakava mechanic were offered buckles for belts, not having holes, as well as sliding sleeves intended for umbrellas. The production of such products was originally established in a room reminiscent of the usual barn. In 1915, Hayakava was invented and the mechanical pencil is invented and patented and in our days. His distinctive feature was the ability to always remain sharp. This feature of the pencil and suggested the inventor name for his company. Sharp ("sharp") - a brand that is always ahead, on the very edge of production and science.

Gradually, Tokuji expanded its field of activity. And as a result of small businesses, he came to the creation of great high-tech production. It is noteworthy that exactly the company Sharp launched one of the first assembly lines in his country.

One of the black pages of the company's history falls in 1923. The strong earthquake completely destroyed the plant that made mechanical pencils. I suffered and left without a bed the bulk of workers. Not passed the tragedy and Hayakava. With an earthquake, his whole family died. However, the inventor did not give up. He restored his plant in a new place - in the city of Osaka. And by September 1924, the production of such popular should be said that there is still a headquarters of Sharp in Osaka.

In 1925, Hayakawa began producing radios. The company went to risk. The fact is that in those days, Japan did not possess its own broadcasting, and at its consumer market, the receivers were not in demand. However, it soon changed. Radio broadcasts covered the whole country, and receivers went to bang. After such victory, Hayakawa, even many skeptics recognized the enterprise the former "pencil". So, strictly speaking, and happened. Over the past half a century, the first Japanese Calculator and TV, a stereo player having an automatic rotation of the disk, a refrigerator and many other types of electronic products were released. All of them successfully withstand competition not only on the domestic, but also in the global market for household appliances.

Refrigerator release

The first product storage unit was released by Sharp in 1952. At this time, it was not easy to get into the consumer market. The company had such a huge number of competitors that in order to interest the buyer, it was necessary to stand out on their background. Specialists of the firm carefully studied the consumer market in order to clarify the interests of housewives. As a result, in 1973, the company was mastered the production of a large three-door refrigerator equipped with a special compartment for storing vegetables. This model of company specialists developed after a survey of 10,000 Japanese consumers. In 1989, the company was offered a two-door sharp refrigerator. This device consisted of two separately located boxes. Each of them opened up with his door. In addition, the Sharp brand became one of the first to use the NO Frost system.

Where do Sharp refrigerators? Today, the company produces household appliances and electronics at 21 production sites, located in thirteen countries of the world. And its staff is more than fifty thousand people. And the volume of annual consolidated revenue is at the level of $ 24 billion.

In Thailand, which is one of the countries where Sharp refrigerators are made, in 2013 released a decade-million aggregate that went to the market of states located in Southeast Asia.

As for the Russian Federation, on its territory of production sites of the company "Sharpe" is not. Only a sales representation of the company with offices in some major cities of our country is functioning.

Advantage of Japanese refrigerators

Modern apartment is difficult to submit without various household appliances. An indispensable assistant of any hostess is a device that allows you to preserve the freshness of purchased products. Sharp refrigerators, without any doubt, will decorate any kitchen interior. At the same time, each of the buyers will find among the wide range of such equipment that model that will have to taste and will correspond to the color solving of the kitchen. Sharp is a global innovator in the refrigerator market. For example, she released models, the doors in which can be opened both on the left and on the right side, without even overweight them.

Sharp refrigerators allow for a long time to keep the products either in the fresh or frozen form. Developed models of single and two-chamber devices. At the same time, they all differ in design and capacity, volume and power, and the presence of certain functions. What kind of refrigerator will you choose? It will depend on personal preferences.

Sharp refrigerators have many branded functions. This is the airflow ionization system, and the preservation of vegetables in the fresh form, etc. As for prices for these aggregates, they differ depending on the model. Thus, each buyer can choose exactly the refrigerator of this brand, which will easily fit into his budget.

Refrigerator Sharp consumer reviews as a rather roomy unit. In the assortment line of the models there are devices for every taste with two and three doors. But there is in this row and exclusive. This is a multi-door sharp refrigerator, which separates the four sections separately. Some of the models offered by the company have a volume exceeding 450 liters. At the same time, they remain energy efficient, which is important for buyers.

Design and size

The interior of the kitchen is a modern man pays great attention. And there is nothing surprising. After all, in a room where the whole family is accomplished, a lot of time is held. At the same time, despite all the variety of existing home appliances, the central place in the kitchen still belongs to the refrigerator. This device complements the entire design and emphasizes the individuality of the room.

Sharp refrigerators will be excellent acquisition for any consumer. With all the variety of models, no one has problems with the choice of sizes. The company can offer both a compact device and a wide Sharp refrigerator with two doors opening in different directions. The last type, which is called Side by Side, is perfect for those consumers who do not like frequent shopping and buy products to work. The only disadvantage of such an aggregate is his impressive dimensions. The Sharp's wide refrigerator, according to customer reviews, gives reason to think about the place where he will stand.

Economy

How energy efficiency offered by Sharp refrigerators? The instruction attached to these devices indicates their high class A. According to consumer reviews, savings from the work of such a refrigerator is felt by the first time to receive an account exposed for electricity. Does not bring high costs and LED lighting. Despite the brightness, it is fairly economical.

Use of innovative systems

The company "Sharp" is one of the first manufacturers of refrigeration equipment that applied in its models a fundamentally new product storage method. With the help of NO Frost on the walls of the internal chambers, anaya is not formed. Buyers highly appreciate the lack of need for defrosting of the arregat.

Branded development is the dynamic system, coolant in all corners of the refrigerator. Such a stream of air masses allows you to constantly maintain the temperature selected on the display.

In addition, the engineers of Sharp have developed such systems:

Plasmacluster, fastening air ions and deactivating harmful microorganisms;

A hybrid-type cooling system that does not allow to edit the products;

Dual Swing, serving to open doors, depending on the desire to the right or left side;

- "dry" and "wet" zero zones in which different types of products are placed;

Honeycomb Deodorize, protecting mixing smells from provisions, which allows you to preserve its original taste.

In addition, an antibacterial coating consisting of silver ions is used in Sharp refrigerators. Additional convenience in operation give sensors that collect information about the operation of the unit to the built-in microcomputer, which, if necessary, automatically adjusts the parameters.

Consider some of the innovative systems more.

Zero camera

In almost all models of Sharp refrigerators there are Fresh Case. This is the so-called zero camera, which manufacturer specially developed for storage of birds, fish and paired meat. The company's specialists conducted certain studies, noting the fact that freshness of products at a temperature of minus five degrees is lost faster than at zero. Moreover, the rate of damage at a lower temperature increases almost twice. Create such conditions in the freezer or refrigeration chamber is not possible. Therefore, refrigerators began to equip an additional zero chamber. It remains chilled in it, but it does not freeze. This fact is very attractive for potential buyers.

A similar camera is available in all models of the Sharp brand. Place it at the top of the refrigeration compartment. This location is very convenient. There are two compartments in the zero chamber. One of them is "dry", and the second is "wet." The first is a zone for saving freshness. In the "dry" branch of the bird and meat can be stored for seven days, and fish and seafood are much longer. Those storage conditions that are created in a similar zone are close to the climate here humidity does not exceed fifty percent at zero air temperature.

In the "wet" branch, vegetables, greens and fruits are placed. All of these are stored in a fresh form twice as long as in the refrigeration chamber. The relative humidity of the air in such a department is within the ninety interest. Such climate allows you to preserve all the taste quality of the product, as well as the vitamins and nutrients available in it.

New offers companies

Today, the household appliances market presents the Sharp "Standard Plus", as well as Premium. These are extremely spacious units that will allow you to store a large number of products.

Such refrigerators have broad shelves that have no central partitions. This allows you to put any overall dishes (babysitters, serving dishes, large saladders, etc.). The container of freezer - 150 l. This is one of the most impressive volumes that exist in modern refrigerators.

To improve visibility in the cells, the model is equipped with LED bulbs. This backlight is well scattered thanks to a glass basis of a refrigeration compartment having a stylish framing of chromium. Such a solution allows for bright and uniform lighting even if the refrigerator is filled with products.

In addition to the largest storage space, new models are characterized by ease of use and economical electricity consumption.

Modern design

New Sharp refrigerator models have an end finish of durable and high quality glass. This allows the device to be remarkably fit into the interior of any kitchen. At the same time, hostesses should not worry about traces of fingers. The refrigerator has super-long handles (158.5 cm), which will allow you to easily open the doors to adults and small children.

Truly big refrigerator

What models do the special attention of those consumers who wish to have units with impressive volumes? This is a sharp SJ SC59PVBE refrigerator. It can store a large number of products, and thanks to the use of innovative technologies, a very long time.

The Sharp SJ SC59PVBE refrigerator has a total 583 liters. Significant reserves of provisions can be stored in its freezing chamber. Its volume constituting 150 liters, it makes it possible. Inside this section there is a separator shelf, made of tempered glass. There is also a double tank for ice. On the inside of the door of the freezer, two more shelves are provided. Posted in the main mode of operation, this section supports the temperature minus eighteen degrees. The freezing power is seven kilograms of products per day. The refrigerator provides for the NO Frost system. Therefore, the defrost is not required.

In the refrigeration chamber of the unit with a volume of 433 liters, four shelves made from high-strength glass are provided. In addition, there are two plastic containers for fruits and vegetables. On the inside of the door of this model there are two long shelves, three shorter and one with a lid. The defrost in the refrigeration chamber occurs in the same principle, as in the freezer, that is, using the NO Frost system. Antibacterial wall coating does not allow to multiply by harmful microorganisms. Provided in this model and zero chamber. In it, you can store perishable products for a long time.

The SJ SJ SC59PVBE SJ SJ SC59PVBE model refrigerators are detached aggregates. It allows you to place them anywhere in the kitchen suitable in size. The width of the unit - 80 cm. Its depth is 72 cm. Height - 185 cm. The color solution of the model is beige or silver. Despite its impressive dimensions, the refrigerator is economical. The class of its power consumption is a +. The doors of the unit can be removed at the discretion of the owners.

 

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