The story of the Off-White brand. History of Brand Off-White Prices for Clothes

Regardless of whether you want to follow the street fashion or not, but now it's hard not to know about the Off-White brand. The story began with a unique vision of Virgila and soon spread to the whole world.


Founder of brand

(read like the IP-White) is interesting, but even more interesting her designer. Founded by American guy Virgil Abloh (Virgil Ablo), since 2013, the Milan label has opened the exhibition halls in 15 places around the world and retained the stellar composition of customers. Having a master's degree in architecture, who would have thought that a sharp turn of ABLOH to the design of premium street clothes could bring such success?

Before Ablo began to lead the brand, he previously worked as an outdoor clothing designer called Pyrex Vision, which many celebrities accepted with open arms. However, as he later faced disagreements regarding reuse and resale flange of Ralph Lauren in an astronomical price, he refused the company. Despite criticism, he soon returned with new ambitions, and the story of Off-White began.

Not only is he who owns the brand of clothing, but the American entrepreneur also participates in many other enterprises, including the #Been #trill company. He is DJ and the director who last year introduced a music video for the Lil Uzi Vert Repeper (Lil Uzi Vert). And, most importantly, he is known as Creative Director of the Company (Kanye West). Ablow is an important person on the street and musical scene.

But what makes the artist with Off-White is something - he grows a kind of avant-garde and cultive clothing, which combines outdoor culture with a premium style, for example, reaching harmony between two extremes. The brand itself has a speaking name - it is defined as a gray zone between black and white. Ablo experiment with obtaining a classic silhouette in a new direction, which satisfies the younger generation.


Industrial belt belt

Whenever we see Street Projects, Ablo comes to us on the mind. Obviously, a zebra pattern known as a diagonal spray, and the nickname "White" are synonymous with the brand. Nevertheless, speaking of the inscription, a 2-meter yellow and black industrial belt with a buckle is also very sharp and sign. He was so long that the company had to produce a special video guide according to its proper sock.

In recent years, Ablo began to write on everything in the form of "quotes." He wrote SHOELACES on the laces, engraved "sculpture" on the bag with which he collaborated with the IKEA giant, and even with his Webite website. Ablo believes that everything in quotes remains uncertain that there is always a place for questions. This concept is very suitable for brand ideology, giving people space to unleash their own creativity.


Original inscriptions on ablo laces

For example, in the last collection of the brand Mens Pre-Fall 2018 ABLOH argues that there is no rule as to how to wear clothes. This is a deconstructive attitude and the question of the traditions of the fashion industry.


Men's Off-White 2018 Collection

Although ABLOH is the only designer of his brand, it rarely works alone to support excellent results. For many years, his partnerships with such as, Moncler, and held the Milan brand in the center of streetwear. These joint projects thoroughly reflect the spirit of this brand, again giving the tribute to the classical silhouette with its own aesthetics of Off-White. We have seen ABLOH work that use non-combined flowers, as well as a capsule collaboration with - Made & crafted. While with the Collection "The Ten", the artist deconits ten classic sneakers by changing their kind, including Air Max 97 and Air Jordan 1. The latest sneakers are deservedly received the "Sneakers of the Year" award


Collaboration The 10.

The story OFF-WHITE began in 2013, when Virgil Ablo left Kanye West to head his own brand. The creator of the brand studied on an architect and engineer - from here Love for direct lines, clear suit geometry or silhouette deconstruction. Print Off-White is two crossed arrow diagonal. Ablo acutely considered the trends of street fashion and cleanedly dispelled StreetWear. He began with the release of shirts and hoodies with copyright prints. A year later, the line has grown into a successful brand.

DNA brand OFF-WHITE - a compromise between high and street fashion

At Pitti Uomo's exhibition in the Off-White collection, clothing in the sports style adjacent to the trenches, shirts, free trousers and jackets in the spirit of high fashion. The presented models were deconged by classic proportions and cut. The collection is designed for a creative class, which is interested in contemporary art: fashion, music and architecture.

Off-White's office and production are not located in the hometown of Virgila - Chicago - and not in New York, but in Milan. The designer for which in DNA of his own brand was important to introduce outdoor culture, in priority high-quality Italian tissues.

8. Instagram.

Virgil Ablo would hardly be considered how many hours a day he pays time to social networks: Instagram Ablo considers one of his main working instruments. In an interview, the designer has repeatedly said that even new employees he is ready to find there - it is enough to study their profiles. By the Word, dedicated to the preparation for the Spring-Summer 2018 collection, as part of the 92nd Pitti Uomo exhibition, you can see how Ablo almost does not release the phone from the hands.

9. Rating

At the end of 2017, the brand OFF-White celebrated only four years from the moment of founding, but already turned out to be in the first three of the most popular BUSINESS OF FASHION rating - next to Gucci and Balenciaga. It may seem that the rule has done the "novice lucky", but it's not about luck. In a short time, thanks to social networks, support for infoensers like a Canya or a $ AP Rocky and a clearly built concept of the StreetWear combination with a high fashion Off-white thing became an object of desire all over the world, so the brand easily bypassed many other fashion houses.

Regardless of whether you want to follow the street fashion or not, but now it's hard not to know about the Off-White brand. The story began with a unique vision of Virgila and soon spread to the whole world.


Founder of brand

(read like the IP-White) is interesting, but even more interesting her designer. Founded by American guy Virgil Abloh (Virgil Ablo), since 2013, the Milan label has opened the exhibition halls in 15 places around the world and retained the stellar composition of customers. Having a master's degree in architecture, who would have thought that a sharp turn of ABLOH to the design of premium street clothes could bring such success?

Before Ablo began to lead the brand, he previously worked as an outdoor clothing designer called Pyrex Vision, which many celebrities accepted with open arms. However, as he later faced disagreements regarding reuse and resale flange of Ralph Lauren in an astronomical price, he refused the company. Despite criticism, he soon returned with new ambitions, and the story of Off-White began.

Not only is he who owns the brand of clothing, but the American entrepreneur also participates in many other enterprises, including the #Been #trill company. He is DJ and the director who last year introduced a music video for the Lil Uzi Vert Repeper (Lil Uzi Vert). And, most importantly, he is known as Creative Director of the Company (Kanye West). Ablow is an important person on the street and musical scene.

But what makes the artist with Off-White is something - he grows a kind of avant-garde and cultive clothing, which combines outdoor culture with a premium style, for example, reaching harmony between two extremes. The brand itself has a speaking name - it is defined as a gray zone between black and white. Ablo experiment with obtaining a classic silhouette in a new direction, which satisfies the younger generation.


Industrial belt belt

Whenever we see Street Projects, Ablo comes to us on the mind. Obviously, a zebra pattern known as a diagonal spray, and the nickname "White" are synonymous with the brand. Nevertheless, speaking of the inscription, a 2-meter yellow and black industrial belt with a buckle is also very sharp and sign. He was so long that the company had to produce a special video guide according to its proper sock.

In recent years, Ablo began to write on everything in the form of "quotes." He wrote SHOELACES on the laces, engraved "sculpture" on the bag with which he collaborated with the IKEA giant, and even with his Webite website. Ablo believes that everything in quotes remains uncertain that there is always a place for questions. This concept is very suitable for brand ideology, giving people space to unleash their own creativity.


Original inscriptions on ablo laces

For example, in the last collection of the brand Mens Pre-Fall 2018 ABLOH argues that there is no rule as to how to wear clothes. This is a deconstructive attitude and the question of the traditions of the fashion industry.


Men's Off-White 2018 Collection

Although ABLOH is the only designer of his brand, it rarely works alone to support excellent results. For many years, his partnerships with such as, Moncler, and held the Milan brand in the center of streetwear. These joint projects thoroughly reflect the spirit of this brand, again giving the tribute to the classical silhouette with its own aesthetics of Off-White. We have seen ABLOH work that use non-combined flowers, as well as a capsule collaboration with - Made & crafted. While with the Collection "The Ten", the artist deconits ten classic sneakers by changing their kind, including Air Max 97 and Air Jordan 1. The latest sneakers are deservedly received the "Sneakers of the Year" award


Collaboration The 10.

Not a particularly popular street brand OFF-White and his story is quite simple. There is nothing very interesting in it, because he is still young. He founded his designer Virgil Ablo - the main stylist Kanye West.

Summary:

Start

Virgil graduated from the Institute in the specialty of the architect and then immediately settled on the position of creative director of Kanye West. It was in 2002, and he is still in this position.

In his interview, he stressed that all his life wanted to create something, it was not necessary to be clothes - anything. Initially, he was engaged in the organization of concert tours, after he switched to the work of DJ, and only then it was all led him to fashion.

His first brand was called Pyrex Vision, but then he changed his name on Off-White. The first thing he did is bought polo shirts from Ralph Lauren and printed its prints on them. On the Internet, he decided to sell them for 550 dollars. When the origin turned out, the audience was a little indignant, but the collection was still quickly sold.

After that, it was decided to deal with fully creating his own things, it was at that moment the brand was renamed.

Development

Since Ablo is a good architect, he decided to make all the lines in his clothes perfectly smooth. Therefore, a classic brand print was developed in the form of diagonal strips. Creating men's clothing, he sticks out a street style, and the female more applies to high style.

Since Ablo is a popular designer, his development was simple, because his name knew all fashion connoisseurs. The first exhibition was organized in Florence, and Canye West came to her. This, of course, caused a large excitement and demand from buyers.

Ablo advised a $ AP Rocky on clothes, that is, as you understood, he is a very famous person. Photographers and various magazines spoke well about the things of Off-White and the result did not make himself wait.

The founder himself claims that the task of the brand is to force people to do something now. The fact is that people now do not choose a specific brand, - they choose a suitable lifestyle for themselves, which is already behind some brand. He also notes that all owners of this brand can be called users of the social network.

Prices for clothing

Yes, this is not a cheap brand, it is much more expensive than brands, which and so in our country are considered expensive. But, as you understand, it creates this clothes not the last person in the fashion world and therefore the price tag is justified here.

Here are some examples of things and their cost, let's start with the small:

  • Socks - from 4 000 rubles;
  • Cap - from 7,000 rubles;
  • T-shirt - from 15,000 rubles;
  • Shorts - from 18,000 rubles;
  • Sweatshot - 20 000 rubles.

Things of this brand are suitable for almost everyone, but not for everyone they are suitable for the price. Therefore, in any case, we recommend this brand in any case, as quality, uniqueness and exclusivity at the level, but only if you have enough funds to buy it.

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