When is the off-season sale? When do the winter sales start, from what date? Fashionistas and fashionistas take note

When do clothing sales usually start? Sincerely, Julia.

Fashionistas often worry about when summer sales begin, or vice versa winter sales. After all, this is a great opportunity to buy your favorite thing at a much more pleasant price than in the high season. But how not to miss this event?

In fact, the stores do not have a single deadline for the price reduction to begin. Dates are influenced by the remaining stock of the collection, its popularity and other factors.

Summer discounts

But still there are certain periods when you can expect discounts. In the summer, this is usually the second half of June to August.

It should be noted that some brands carry out sales in several stages. The first wave is in June. Discounts at this time are minimal, do not exceed 30%. However, they should not be ignored. After all, right now there is a great chance to find the right basic thing or an eye-catching dress. Popular sizes sell out quickly, so the next wave of price cuts will be pretty limited.

Some brands have specially allocated places in stores, the so-called corners, for the remnants of past collections. There you can find things at a discount and not in the season of sales.

In early July and until August, the second stage begins, discounts reach 70%. Now there is a chance to get a stylish new thing at a very nice price. But to find something worth the right size, you have to work hard. In some stores, sales are held in one stage, and begin just in July. Discounts from such brands immediately maximum.

Information about sales in the shopping center

Black Friday

In the last week of November, it is worth getting ready for the first discounts of new collections. In all stores, the so-called "Black Friday", and in some the sale starts on Thursday, opening hours are increasing. Do not miss the opportunity to buy "your size" of the clothes you like at a discount.

Discounts in winter

If you are interested in when the winter sales begin, then you should be on the alert by mid-December. The decline in prices may continue until mid-February. unified system shops, as in summer, no. Some provide discounts early, others seek to squeeze more out of the hype before the New Year. Therefore, it is necessary to follow your favorite brands.

How to find out when a sale starts

What to do in order not to miss the long-awaited moment? Stores are often reluctant to provide information about such events. In some brands, without any prior announcement, the windows are changed overnight. You can find out about the beginning of discounts only by coming to the store.

To avoid this situation, it makes sense to get a loyalty card. Of course, this applies primarily to favorite brands. Sometimes such cards are issued simply upon request, in other cases it may be necessary to purchase on a certain amount. But the cardholder gets an advantage not only in the form of discounts upon purchase. He can be informed by phone about the dates of the sale. Just remember to leave your number. In addition, some stores practice closed sales. They are carried out exclusively for regular customers and before a massive price cut. So there is a higher chance of finding a good thing in your size.

Most brands have their own websites. On them you can get acquainted with the collection, as well as subscribe to the newsletter. Then information about the beginning of discounts will come to email. If you have already tried on the set and decided on the size and color, then it is better to place an order through the online store.

How to make shopping fun

During the sales period, it is easy to lose your head, because the shop windows beckon with tempting offers.

In order not to regret the wasted time or money later, you should follow these simple recommendations:

The most important rule - before going shopping is to make a list of necessary purchases. In a period of low prices, you can get carried away with studying the range and forget about what is really necessary.
It is worth planning a budget: how much is allowed to be spent on essentials and how much is left for spontaneous decisions.
The selected item must be carefully inspected before purchase in order to notice a possible defect.
It is recommended that you carefully examine the contents of the shelves. Due to the large number of people, the right size may not be in the right place.
It’s not worth thinking about the thing you like for too long. If you postpone it even for a short time, then it is quite possible that someone else will like it.
If there is any doubt that a thing is suitable, you need to critically examine yourself. You should not completely trust the opinion of sellers or girlfriends, you need to focus on your feelings.

Nice shopping clothes

To make shopping a pleasure, you need to take care of the right clothes. This is especially true during the sales period, when shopping is likely to take a lot of time. It is worth planning your route so that you have the opportunity to take a break, for example, drink tea in a cafe or have a snack.

The main requirement for clothing is that it should be comfortable, loose enough, and easy to take off. Things with intricate locks and ties are best left for another occasion. After all, even if the plans are to buy trousers, it is possible that you really want to try on a pretty blouse as well. Therefore, the entire set should be fairly easy to remove.

Shoes should also be comfortable. It is best to choose a pair without heels. At the same time, it is worth wearing slip-ons, and not sneakers or sneakers, because then you won’t have to mess with laces.

If you need to choose shoes for certain trousers, then it makes sense to go to the store in them. In different models of shoes, the proportions may vary slightly, without trying on this cannot be seen.

It is recommended to wear a minimum of accessories to the store. A watch or bracelet of the original shape can leave a hook on a new item during the fitting process. Large earrings are also able to cling to fabric. Moreover, bright decorations affect the appraisal of the thing used. And if you take them off, then there is a risk of forgetting them in the booth.

There are not very many requirements for the bag. It is undesirable for this accessory to be large, as it will restrict movement. It is best to choose a medium bag, roomy enough to fit all the necessary things. Lovers of small handbags can limit themselves to a miniature clutch. All the same, the store will pack the purchase in a branded package.

Makeup when shopping is appropriate minimal. War paint can stain the item chosen for fitting. Hairstyle should be done with which is comfortable. Long hair is recommended to be collected in a bun or braid so that they do not interfere.

Shopping is a great way to relieve stress and cheer up. But it also needs to be approached correctly. Make a plan, choose the right clothes and, of course, follow the summer and winter sales.

Russian clothing sales, one of the favorite topics for discussion. As a rule, it is customary to speak of them as unsystematic, spontaneous actions aimed only at deceiving a gullible buyer and selling illiquid assets.

Yes, sales of clothes in our country do not yet reach the level of the world, it's a fact! The domestic market has its own characteristics, sometimes with a minus sign. But, nevertheless, in the Russian market, many serious companies have already appeared, living according to the world laws of trade. And for them, sales, discounts, promotions are not a whim, not a deception of buyers, but a necessity dictated by the laws of trade, and such events are planned carefully and according to a number of rules.

Sale - always an event, and no less important than the appearance of a new seasonal collection. Sale is one of the stages life cycle fashion. At the center of every sale- discounts, allowing buyers to save their hard-earned money, and therefore to interest them, to attract them to a particular store.

Trading is cyclical. The spring-summer season starts on February 15 and ends on August 15. The rest of the time is considered the autumn-winter season.

During the season, actions to promote collections or individual goods are necessarily practiced. Such events are necessary to attract and retain customers, as well as to sell those products, the seasonality of which is limited.

For example, in the middle of autumn, promotions are suitable for outerwear, in April - May for a number of items from their first spring collections, in early summer, for example, for bathing suits.

All sorts of discounts allow you to regulate the flow, so they are needed throughout the season. Discounts and promotions make it possible not to bring the goods to total sales, and to avoid too much discount on obsolete goods. When for low price sell huge quantities of unsold goods, this is the wrong purchasing policy, you need to order as much goods as you can sell. Sales should be planned, and not to be drained for a penny of goods purchased by mistake.

The range of stores is constantly changing. There are clothing brands that produce up to 12 collections per season. Such collections are called "themes". Therefore, some of the "themes" must be subjected to a markdown and sold. During the season, it is possible to sell with a 30% discount the goods that have been hanging in the trading area for about a month. The amount of discounts depends on the periods of product turnover, which are different for each particular brand.

There are no strict uniform regulations for sales, discounts and promotions. There are some rules that vary depending on the policy of the brand and the specific current situation.

For example, such a policy is possible, if during the first 2 weeks of sales more than 50% of any article is sold, then it is safe to say that this article will not be discounted during the season, and it is likely that it will be sold out long before the final sale . So, it is not always worth postponing the purchase of a very necessary, or very pleasant thing for later. If less than 50% is sold, then the article can be discounted by 30% and further by 50% if the first discount did not work. It is always good when the buyer uses the services of specific, so to speak, "their" stores. In this case, you can take a closer look and understand the sale policy of this trading platform. Spontaneous shopping in this sense is less profitable.

sales, usually include 3 stages and can last up to 2 months. Summer season starts in mid-June and ends in early August. Winter - from mid-December to early March. Sometimes the remaining assortment is left for a later date, allocating a special area for it on the trading floor. Classical discounts at the first stage are 20 - 30%, at the second - 50%, at the third - 70%. Discounts of 80-90% are very rare in our market. The timing of the start and end of the stages of the size of discounts depends on the marketing policy of the company and sales in the season.

Experts believe that the optimal duration of sales is 45 days. The start time of sales depends, first of all, on how the season went. The more successful the season at the store, the later the sale begins. The second criterion is the timing of the start of sales in stores of competing brands.

There is a rule that during the season, discounted items are placed in a remote part of the store, and during the sales period, the sale zone moves to the first position, but new deliveries move to the background. Stocks are most often promoted in the entry area and other active points of the trading floor.

The newer the collection, the closer to the entrance it is located. And during the sales period, certain approaches to zoning are applied. At all stages of the sale in the area adjacent to the entrance to the store, collections are presented for which maximum discounts are set. The most relevant product groups for this season are also placed here. In the middle zone from the entrance, there is a more expensive or out-of-season product. It is here that in the height of summer you can buy a warm jumper or a coat at a discount. In the most remote part of the store from the entrance, goods with a minimum discount or without a discount are presented - accessories, basic models, as well as new collections arriving before the end of the sale. Therefore, if there are signs and inscriptions on the store window indicating the presence of a sale, entering shopping room properly, look around.

In some stores, discounts start from 10 - 15% and reach 70%. Companies often do not adhere to the generally accepted stages of sales and discounts, conducting markdowns depending on the current situation. Some start the sale much later than in other stores and end it after 3 weeks, starting at 40% and quickly increasing discounts to 50-70%.

Merchandising varies greatly depending on the level of the brand. In stores of the "middle +" segment, during the sales period, the walls and tables look freer, neater, hanging is not very frequent, Special attention given to accessories. Arriving at such a store, the buyer immediately perceives the quality level, sometimes without even knowing the name of this brand, its status.

The middle and low price segments do not make a secret of their product balances. As a rule, during the sale you will see high stacks of clothes, dense hanging, each model can be presented in several sizes.

Changes during sales appearance dummies. One of the common tricks is to dress the mannequins very simply, in fairly modest clothes, which allows you to focus on the sale and promote all the store's offers, and not stimulate the buyer to look for any specific things, not spur his interest in things that are exceptionally catchy. Only the sale collection can be presented on the mannequins, which emphasizes the interest of buyers. Some companies dedicate one part of the windows to the sale, and decorate the other part in a seasonal concept, placing new items. In some cases, mannequins are decorated with some material that is not related to the collection, this is done so that when entering the store, the buyer is set for the sale as a whole, and not for any particular item.

Learn to shop sales, use discounts and promotions, and then all stories about sheer deception will remain just idle talk. And, of course, we want to believe that after a while we will still reach the level of sales of the global trading community!

Every shopaholic waits with genuine enthusiasm for the time when the winter sales begin. This is not surprising, because the desire to acquire the desired thing, and even save a significant amount of personal funds, is an extremely tempting prospect. Alas, for many sellers, discounts have become a way to cash in on gullible buyers. Stores often make fake sales, luring customers with a banal deception. That is why it is so important to find out when the winter sales really begin and when you can buy the right product at the lowest possible price.

passion for saving

For some buyers, the sales season has already become a kind of fetish. For them, it is important not what they buy, but what they do it massively and economically. The very fact of receiving real benefits encourages many to shell out for unnecessary thing. There is nothing surprising in this, because each of us has a dizzying eye from the price fall, the main thing is not to make a mistake and, in a fit of passion, not to fall for the tricks of cunning marketers.

So when does the winter sales start? In most European countries, the season of discounts takes place under the auspices of state control. So both stores and customers know when the cost of goods will be reduced. Such a measure helps to prevent dumping and artificial loosening of the economy.

In our country, alas, there is no such practice yet, and therefore sales, the time of their beginning and end is the lot of store owners. Those, in turn, are guided by global trends or act at their own discretion.

Two stages of winter sales

Now let's figure out when the winter sales start. Their first stage starts in mid-December. This period is the time of Christmas and New Year's Eve preparations. Buyers willingly part with money, buy gifts, outfits, prepare for winter and the festive table. These first sales are more nominal. Sellers can make a slight discount on their product, but the difference with the usual price tag is unlikely to exceed 10-15%.

Besides, not in all countries it is customary to celebrate Catholic Christmas, for which the West prepares so zealously. On the territory of the post-Soviet space, the New Year celebration is more quoted, so significant discounts cannot be expected until December 31. This statement is relevant in any city of our country, and primarily in Moscow. When do winter sales start in the capital and regions?

Usually from mid-January, closer to February. Retail chains are trying to sell everything that did not go away during the holidays, to free up space on the shelves for the new season. The most profitable purchases will be in the middle or end of winter.

Fake sale

Not always tempting discounts are a really profitable offer. Entrepreneurial merchants very often deceive buyers by organizing false sales. There are several mechanisms for misleading consumers. This happens especially on New Year's Eve.

A few weeks before the announced days of discounts, entrepreneurs deliberately increase prices in order to “pamper” buyers with promotions afterward. Thus, consumers at best buy products at a standard price, and at worst, it will cost even more than usual.

Another way to lure the consumer is to make discounts on a limited list of products. Often these are slow-moving items from the assortment of the outlet, outdated or even marriageable goods. Such techniques help to attract a buyer once, but it is unlikely that the client will become a permanent one in the event of such frauds.

We buy cheap!

Experienced shopaholics can quickly determine where and when sales begin. Helps them in this mainly periodic monitoring of prices in their favorite stores. When does the sale start winter clothes, shoes and other products from this category, you should not postpone the purchase for a long time. The fact is that the most popular sizes are sorted out first. Clothes and shoes for people with average parameters will disappear from stores almost immediately; it is not worth expecting that the most common goods among buyers will stay in warehouses for a long time.

Waiting for an even greater price reduction is possible only for those who are suitable for slow-moving shoe sizes (very small or very large). Sellers usually make sales in several stages. And if the first discount is 10-15%, then a mass sale is already taking place at half price, and a total sale promises the buyer a reduction in the amount on the price tag by 65-70% of the original cost of the goods.

Sale in the country's main department store

TSUM is a real Mecca for true shopaholics. This department store has been in existence for over a hundred years. And there are almost as many sales going on here. This marketplace is the largest on the territory of modern Europe, the world's best brands are presented here, which are produced by the most famous companies. Shoes, clothing and accessories from Alexander McQueen, Burberry, Fendi, Givenchy, Prada and dozens of other design houses beckon and attract lovers of a beautiful life.

Following world traditions, fashion boutiques also arrange large-scale sales of old collections. When do the winter sales start at TSUM? Usually, from mid-December, the numbers on the price tags gradually decrease, but the peak of the discount is reached after the end of the holidays. During this period, you can save up to 70% on the purchase of branded coats, dresses and blouses.

Fashionistas and fashionistas take note

Another store that all shopaholics want to visit (especially during the sales season) is Zara. These are points of sale of fashionable men's, women's and children's clothing, shoes, underwear and accessories of their own production at quite affordable prices. A distinctive feature of the brand is the consistently high quality of products.

It's no surprise that shoppers always look forward to sales, during which they sweep all the goods off the shelves. However, not everyone knows when the winter sale begins at Zarya. The fact is that this trading network does not often arrange days of discounts and the release of counters from stale goods. Usually it is two or three weeks in mid-January. This event is not announced, and customers and fans of the brand will learn about discounts during a direct visit to the store.

Closed club

Many stores and chains encourage their loyal customers, and therefore warn their customers in advance about when the winter sales of clothes and other goods begin in their outlets. Members of loyalty programs and holders will be the first to know such information. club cards, because they will be able to buy products with good discounts.

To keep abreast of events taking place in your favorite store, you should contact sellers or managers, they also issue discount cards to regular customers. To do this, it is usually enough to make a purchase for a certain amount, after which the client automatically becomes a member of the loyalty program. This will bring him a number of benefits and advantages:

participants in such programs are the first to be informed when the winter sales of shoes and clothing begin;
the card makes it possible to receive goods at a lower price, even if there are no discounts in the store at the moment;
customers can accumulate points for their purchases and use them for subsequent payments.

Almost all stores have a multi-level loyalty program. The discount for the client grows depending on the amount for which he has already purchased the goods in this point of sale, or how long he's been a regular customer.

Discount Glossary

There are also many stores that have permanent sales, but not all of them have the same principle of working with customers:

a discount is a point of sale of products with a simplified service system and an elementary design of the trading floor;
a discount center is a large store where manufacturers bring unsold remnants of past collections;
stock stores work on the same principle, but defective products and products that have lost their presentation are also often found here;
outlets - networks that initially sell inexpensive products.

On the eve of the upcoming holidays, we wish our readers good discounts and happy shopping!

In 2017, a large number of sales are planned: American, European, Chinese. Here are the key ones:

January 16 - Martin Luther King Day
A couple of days before national holiday(its date falls on the third Monday of January) large stores The US offers additional discounts. As a rule, this is another 30% of the seasonal sale price. For those who will be in the States after the New Year holidays, we recommend that you go shopping on these days. The rest - to master Amazon and other American online stores.

January 28 - February 11 - Chinese New Year
No further explanations are required here ... Cheap Chinese goods During this period, you can buy quite a song. Don't believe? Check the websites of Aliexpress and other Chinese online stores. If you plan a visit to the Celestial Empire at the beginning of February, you can get to the sale of European brands. Of course, if you manage to snatch something ahead of the Chinese, for whom the New Year is a great opportunity to go shopping.

January 30 - Russian "Cyber Monday"
Domestic "Cyber Monday", in contrast to the world is held at the beginning of the year. On this day, you can buy gadgets with discounts, household appliances and any other electronics. Despite the fact that the sale is Russian, large foreign stores focused on our market - eBay, Aliexpress and others - participate in it.

February 14 - Valentine's Day
Two weeks before the holiday, jewelry and perfume stores, as well as spas, begin to offer discounts from 30 to 70% on everything that falls into the Valentine's Day gift category. It is curious that in many countries during this period the largest number of postcards is sold.

February 15 - Presidents Day
The holiday is American, so on this day it is worth visiting US online stores.
Shoes and clothes: , .
Sporting goods: , .
Electronics:, The size of discounts varies greatly - from 20 to 80%. It is believed that the biggest discount on this day can be obtained on goods with a high margin - expensive electronics, accessories, premium clothing. In the middle price segment, the discount does not exceed 30-40% (which is also significant, you must agree). With a good discount on this day, you can buy goods for summer cottages, fishing, moves and active rest.
February 23 and March 8

In late February - early March, it has become a tradition in Russia to make discounts on goods that are customary to give to men and women. Discounts rarely exceed 30%, so if you want to save money, take care of the gift in advance - during the New Year sales period, when the discount reaches 70%.

March 17 - St. Patrick's Day
On this day, UK and US stores offer 25-50% discounts on separate categories goods. The specificity is that discounts are given for products made in green colors - clothes, furniture and other items of this color. Both regular and online stores take part in the sales.

April 16 - Catholic Easter
Previously, Easter sales in Catholic countries began on the eve of the holiday, but due to the great excitement over the past few years, they have been made long - 10-14 days. Almost all shops and trade networks take part. During this period, in Europe and the USA with a 30-50% discount you can buy: clothes, household goods, electronics, jewelry and perfumes. By the way, some large online stores, such as Amazon, offer Easter free shipping.

May 1 and 9 - Labor Day and Victory Day
During the May holidays, it is recommended to look into online stores of home goods - Chinese and American. There you can find discounts dedicated to the beginning of the summer season - especially for Russian market. Search shovels at a discount in Auchan and Leroy Merlin not worth it these days.

May 8 - Mother's Day
International analogue of March 8. It is a very popular holiday in America. It is logical that the discount applies to the women's assortment of goods: clothes, shoes, bags, perfumes, some categories of equipment. In the US and Europe, promotions start a week in advance, the discount reaches up to 70% (!!!). So be sure to check Western online stores.

June 19 - Father's Day
The holiday is not as big as Mother's Day, but large stores give a 30-40% discount on "male" categories of goods, including electronics, goods for cars, fishing, hunting and outdoor activities. Recommended online stores: Joby, Amazon, Mitchell & Ness, Harbor Freight Tools.

September 5 - Labor Day
An informal end-of-summer holiday in the United States. As a rule, the remnants of the spring-summer season collection fall under the sale. It should be noted that not all US online stores arrange delivery to Russia. But you can always use intermediaries; Parcel and Shipito are considered reliable.

October 1 - Founding Day of the People's Republic of China
Small discounts on clothes, gadgets and accessories on this day can be found in stores in China.

November 11 - Singles Day
Singles Day is an unofficial holiday that appeared in China in the mid-1990s. A few years ago, online retailers started organizing sales on this day, followed by Chinese shopping centers. Thus, November 11 became a kind of e-commerce day. This year's 24 hour global sale trading platforms The Chinese Internet giant Alibaba sold goods worth $17.8 billion. About 140,000 orders from customers from 207 countries and regions took place per second. Impressive? Other major Chinese stores: Aliexpress, JD, BangGood, GearBest.

November 24 - Black Friday
This tradition has also reached Russia. But, unfortunately, it has proven itself not as well as in America. As a rule, we do not have real discounts on this day. Or sellers deliberately inflate prices on the eve of Black Friday so that there is something to lower on this day. Or sell expired items.

November 27 - International Cyber Monday
I could not find reliable confirmation that iPhone and Macbook can be bought on this day at a discount ... However, for most gadgets of popular brands, the discount can reach up to 50%. Good deals can be found here: Newegg, BangGood and GearBest.

Do you like fashionable and stylish clothes, but don't always have enough money to completely update your wardrobe? Do you think that only wealthy people can afford quality things? We'll tell you how to dress on a budget seasonal sales in Russia.

To dress fashionably and stylishly, it is not necessary to spend fabulous sums on a wardrobe. It is enough to shop during the sales season, when discounts on the assortment of the outgoing season reach 90%.

Sale seasons in Russia:

- autumn-winter collection - starts from the end of December to mid-February;

Spring - summer collection - in many stores a tempting sign "Sale" appears at the end of June. Discounts continue until mid-August.

How to shop with maximum savings for the budget

Even at a sale, where prices have reached their minimum, it is important to adhere to the rules of "perfect shopping" - not to buy too much and not necessary. You should not succumb to general panic and buy cheap goods, most of which will simply gather dust in the closet.

It is better to make a list of the wardrobe items you need before going shopping - this will allow you to make purchases more deliberately and hold back your shopaholism a little.

You can buy things at maximum discounts in the last weeks of sales, when stores try to sell old collections with discounts from 70 to 90%. The choice, of course, is already scarce by this time, enterprising fashionistas sort out all the best models and running sizes even with a sale of 50%. But, if you are in a hurry, then by all means buy a couple of fashionable things at a ridiculous price.

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