Wine sales of home-made products from scratch. How to start earning income from a small winery? Raw material costs

Wine business. Making homemade grape wine business. Trade in homemade wine on tap.

A couple of years ago, while on vacation in the Crimea, walking along small market in one of the resort villages, I was attracted by a large line of people who crowded and bought something.

As it turned out, there was a booming trade in homemade grape wine for bottling. On the table stood two dozen bottles of various wines and glasses for tasting. People were actively tasting and no less actively buying several bottles various kinds guilt. Next to the table was a car with plastic barrels, from which the seller poured wine through a tap into plastic bottles. The cost of house wine for bottling was
an average of 50 UAH. (about $ 5) per liter, despite the fact that most bought several bottles at once.

Wine business.

Unprecedented excitement was caused by the excellent taste of wine and its production from natural grapes. After tasting several types of wines, I was amazed - I have never tasted such a delicious wine, that bottled liquor, which is sold in stores and is called wine, cannot be compared with natural, homemade, aromatic wine.

In the process of buying a couple of bottles of wine, I talked a little with the seller and asked about his wine business. According to the seller, he has been making homemade wine for more than 15 years, over the years he has not only studied many recipes and methods for blending wine, but also created several of his own recipes, which, of course, he keeps secret. As it turned out, he has his own small vineyard, which he constantly expands and grows several varieties of grapes. In the sunny Crimea, you can grow most heat-loving grape varieties.

On the question of the legality of such trade, the seller said that although it is not entirely legal, there are no special problems. He mainly trades at home, and in the summer he also sells wine at the local mini market.

Wine business.

The raw material for making grape wine is the grape itself and sugar. If you have your own vineyard, the costs go only to the purchase of sugar, for the production of 1 liter of wine, depending on the recipe, an average of about 250 g of sugar is needed. That is, the cost of 1 liter of homemade grape wine is $0.2, while its average retail price on the market is $5.

Of course the wine business is profitable, but illegal. You can't just stand in the market and sell your own wine. Therefore, most people involved in winemaking sell homemade wine to a narrow circle. regular customers friends, work colleagues, acquaintances, etc.

In order to officially sell wine of our own production in our country, large investments are needed, only a license for the sale of alcohol itself will cost a round sum, registration trademark, lots of permissions, etc.

Of course, let's say in France the wine business is very popular, and often this family business where wine has been made for decades, and sometimes centuries. This wine is highly valued and there is always a constant demand for it.

For the wine business, you can plant your own vineyard, profit can be received not only from the sale of home-made wine, but also from the sale of grapes.

Making homemade wine is a business idea.

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Attention! The free business plan provided for download below is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.

The winery of Oleg Zvyagintsev has reached a stable level of income. Production specialization is table and dessert wine, capacities are increasing, fortified drinks will appear in the future.

Winery on the outskirts of the city

European wine tours have always fascinated me with their patriarchal flavor. Well-groomed vineyard plantations smoothly turned into old estates.

Tourists descend into the cool cellars of family wineries, the tasting drags on for the whole evening. I wanted to organize something similar in my southern city. “After halfway through my earthly life,” I found myself not in a gloomy forest, but at a crossroads blown by all the winds.

It was necessary to wisely dispose of savings in order to ensure a comfortable old age for oneself and leave a profitable business to the heirs. I have been interested in winemaking for a long time, but all the skills of a "garazhist" - an amateur were not suitable for serial production.

I dreamed of producing real wine, with licenses and excise stamps. He approached the matter in detail, downloaded a business plan template for a winery.

I had theoretical knowledge, it was not in vain that I spent so much time in the company of Italian winemakers. Sometimes, even my wife was offended that she walks alone on the beaches and museums, but I still disappear in local distilleries.

Now I had to adapt the European experience to the conditions of Russian provincial life. I had no doubts about success, how can a good wine not be in demand?

Russian bottling cider

I consulted with logistics, found a room for a mini-factory near the city limits. Access roads are good, there is space for storage facilities.

I'm glad I didn't buy ready business plan. Expenses are superfluous, and a model of behavior is almost imposed: everything is scheduled, everything is calculated. A business plan template is like a road map, the route is indicated, and where to go is up to you.

I thought about the peculiarities of the climate, and decided to offer apple cider to customers. The drink is pleasant, it is still poorly represented on the market, raw materials for production are in abundance.

The vine is tender and capricious

I did everything strictly according to the business plan, realizing that the results would appear in three years. You can't rush and rush here.

Here is the standard sequence of actions:

Registered winery and trademark;
Received licenses and certificates. Now I am not afraid of any auditors, I can apply for a contract with any trading network;
Construction work covered both the production workshop and the road cafe in the adjacent territory. I'm going to trade gift wine sets. We prepared beautiful wicker boxes, each containing two bottles of grape wine. I found a specialist who knows how to weave a “fur coat” for a curly bottle from a vine. It looks very stylish: the tree is varnished, the handle is woven out. I think many people will like souvenir bottles with young wine;
The purchase of equipment and the commissioning process are the most costly work. I achieved complete sterility. If now the grapes were crushed with their feet as in the old days, the buyers would run away in horror and become convinced teetotalers;
Agreed on the supply of raw materials. We will receive different varieties of grapes, such bulk purchases will cost less. Not all of them are intended for winemaking, some of them will be used for grape juice, and we will open a parallel line for the production of raisins.

Gastronomic delicacies

The financial part of the business plan is an accurate cost-income calculation. If you want to make a profit that exceeds the planned one, you should introduce creative directions.

For example, we began to produce red wine-based onion confitures, pickled grapes, and spicy wine sauces. All this is packaged in miniature containers in a gift design. Demand pleases, competitors are far behind.

A man is always inspired by success, new ideas have appeared. I feel that soon I will have to download a new business plan to expand the range of the winery.

Winery Kindzmarauli

Some useful information and a brief presentation of the business plan of the winery:

Here is a business plan for a winery. The project has several key objectives:

Creation of a highly profitable enterprise;
Getting a stable monthly income;
Needs Satisfaction consumer market in quality spirits.

This project needs funding in the amount of 1,155,000 rubles. To implement the project, you can take a commercial loan from a bank at 17.5% per annum.

Costs

For the correct and stable operation of the winery, it is necessary to take into account many details and calculate the expected cost items:

1. Rent of premises. You will have to pay monthly rent of about 15,000.
2. Remuneration of personnel. On average, here you will have to spend about 330,000 rubles.
3. The purchase of raw materials will cost 450-470 thousand rubles.
4. Public Utilities will cost about the same as rent - 15,000 rubles.
5. Equipment depreciation - 10,000 rubles.
6. Acquisition of auxiliary materials - 55 thousand rubles.
7. Other production costs - about 300,000 rubles.

Equipment

Consider the equipment necessary for the full operation of the winery:

Reservoir - from 3 pieces;
pasteurizers;
bottle washing machine;
Packing and filling machine;
Device for sticking excise stamps and labels;
Apparatus for softening and deep water purification;
Coal column;
Conveyor;
Single-flow sand filter;
Thermal tunnel for heating caps.

According to rough estimates, the purchase of all necessary equipment, its transportation with further installation at the enterprise will cost you about 2 million rubles.

Tricks to significantly increase the level of sales:

1. For regular or wholesale buyers, it is recommended to introduce a system of discounts and auction offers.
2. Open a certain number of branded stores where the buyer can purchase wine on tap.
3. Conduct an open tasting several times a year to familiarize potential buyers with your products and attract more investors.
4. For regular customers, carry out the release of goods for sale. The principle is this: first they sell your product, and then pay for its cost.
5. Consider taking tours of the factory. This will increase profits and significantly warm up the interest of customers in your company.

Wineries tend to produce a wide variety of products.

For instance:

1. Sherry.
2. Liqueurs.
3. Table wines.
4. Port.
5. Dessert wines.
6. Madera.

In any winery, one of the main components is storage. It must meet all requirements and be roomy.

The older the wine, the tastier it is and, accordingly, more expensive. Consider the possibility of releasing a limited edition of wine from time to time, which will be associated with a specific event. Such a batch can be sold much more expensive.

A reader contacted the editor. An elderly woman has her own garden, in which there are many fruit and berry trees. A pensioner makes wine from the juice of fruits and berries without the use of yeast. At the end of last year, a district police officer came to her house and noticed a 20-liter bottle of wine. The district police officer took the bottle, saying that he would send the wine to the laboratory for examination in order to determine the number of degrees in an alcoholic drink. “What does it affect? Autumn will come, there will be many berries, I, like many older people, want to make wine again, writes the 83-year-old woman. - How to avoid violations?

AiF found out whether it is legal to make wine at home and what strength an alcoholic product should have so that there are no problems with the law.

Tinctures and liqueurs

First you need to decide which category of alcoholic beverages homemade wine belongs to.

Thus, the Code of Administrative Offenses of the Republic of Belarus distinguishes the following concepts.

Beer- a drink obtained by fermenting hopped malt wort with brewer's yeast, with a volume fraction of ethyl alcohol of 0.5% or more. There are no restrictions on storage and movement. True, a fine can be obtained when selling beer with a strength of more than 7%.

Low alcohol drinks- drinks (except for fermented milk drinks, kvass and beer) with a volume fraction of ethyl alcohol from 0.5 to 7%. There are generally no prohibitions either on storage, or on sale, or on movement.

Alcoholic drinks- vodka, alcoholic beverages, wine, cognac, brandy, Calvados, champagne and other drinks with an ethanol content of 7% or more by volume. Citizens are allowed to keep any amount of alcoholic beverages at home. True, no more than 5 liters of alcohol can be transported within the country without excise taxes. You will have to answer for excess.

Strong alcoholic beverages (moonshine) are alcoholic beverages with a volume fraction of ethyl alcohol of 28% or more, made by individuals by fermentation of raw materials and subsequent distillation.

Here the law is strict: you can store no more than 5 liters at home, and the manufacture and purchase of moonshine is punishable.

Not for sale

Alcoholic products are cognac, fruit and ethyl alcohol obtained from food raw materials, alcoholic beverages and food alcohol semi-finished products (wine materials, distillates, fermented-alcoholized and alcoholized juices, infusions, fruit drinks and water-alcohol extracts, concentrated food bases, food flavorings, cognac in bulk, whiskey in bulk, etc.) with a volume fraction of ethyl alcohol of 7% or more. Homemade wine also falls under this definition, the deputy head of the Minsk police department explained to AiF - police lieutenant colonel Oleksiy BULAT.

Restrictions on the storage, movement of wine, tinctures and liquors made by individuals at home and intended for their own consumption are not established by law. But if a citizen decides to sell his neighbor his wine or tincture, then problems with the law may arise.

Sale individual, which is not individual entrepreneur, alcoholic beverages (according to the law), including home-made, in the absence of signs of illegal entrepreneurial activity entails the imposition of a fine in the amount of 5 to 20 basic units with confiscation of the sold alcoholic beverages.

The wine business can be 100% profitable, but this requires accurate calculations and a balanced approach. Determining prospects by eye is not serious; you cannot do without a well-written business plan. What to consider when drawing up a business plan and how to evaluate production opportunities.

How to open a wine-making business in Russia? What documents are needed for this, how to organize your production? You will find answers to these and other questions here.

The business of producing and selling wine today requires not only painstaking work, but also impressive investments, especially when it comes to organizing even a small enterprise. However, with the right approach, the profitability of such a business should be about 100%.

Today, winemaking is one of the most prestigious types of business, especially since even a small plant will create an impressive number of jobs.

How to organize this production, read the article from our colleagues, and also go to the website bizneslab.com and you will learn about other profitable business on which you can earn.

The essence of the business of winemaking

Currently wine in Russia and countries former USSR not as popular as stronger strong drinks. First of all, this is due to the high cost of the product. If you want to profit from such production, then please note that most successful companies today have their own vineyards. But if you don’t have any, then you can buy raw materials. Most affordable prices for grapes can be found in the southern regions of our country - in the Astrakhan and Rostov regions, in the Caucasus, as well as in the Stavropol and Krasnodar regions.

How to make money on wine production in Russia? In accordance with Law No. 171 FZ, in order to organize production, an entrepreneur must first obtain a license.

To do this, you will need the following documents:

Application for a license. In this document, it is necessary to indicate information regarding the company, type of activity, divisions of the organization, as well as the period for which the document is needed.
You will need copies of documents state registration legal entity, and these copies must be certified by a notary.
The organization is also necessary, and the license will require a copy of the relevant document.
After paying the state duty for obtaining a license, you must provide a copy of this document.
Certificate from government authorities that the premises of your enterprise comply with all necessary standards.
To organize an enterprise, you will also need a conclusion confirming the accreditation of the laboratory in which the production of the final product will be carried out. Or you can conclude an agreement with the relevant laboratory and provide a copy of the document.
The last document you will need is an extract confirming the amount paid authorized capital.

Business organization

Consider the main steps of organizing entrepreneurial activity, which will allow you to make money on wine:

First you need to choose the site where it will be built production room, or rent such a place.
Then it happens.
All are issued Required documents, including license.
If you are building an enterprise, then the work of the construction and installation plan is being carried out.
The equipment necessary for work is bought, its installation is carried out.
Staff is being hired.
Purchased raw materials.
The final stage of the organization will be commissioning.

An equally important point in organizing a business is to build right technology production.

First, the grapes must be separated from the ridges, after which the berries are crushed.
The combs are sent for recycling.
The next step will be the fermentation of the clarified wort, that is, at this step, the resulting juice turns into wine.
Then the product settles. To prevent premature fermentation, you need to remove all the "dregs" from the wine, after which the product should be placed in a cooler place. In some cases, sulfurous acid is used to prevent fermentation.
Then it is necessary to remove the sediment from the wine, for this it is poured into other containers for subsequent refinement of the product in the wine cellar.

Sales of finished products

Wine must be positioned as a drink of a peasant economy. Realization of end products is carried out in accordance with production volumes. Small volumes can be sold in the markets, for the sale of larger volumes, appropriate agreements can be concluded with shops or cafes. It is most profitable to sell the drink in large canisters.

You can also open your "cell" in the network - virtual sales also bring good profit. As practice shows, positioning your wine as "home draft" allows you to attract more consumers.

Many of us love good wine. But few people think about the organization own business in the production of various types of wine. Meanwhile, this business is flourishing, despite any crises and other economic phenomena. People who are used to periodically drinking a glass of good wine find it very difficult to give up their habit. And there is nothing wrong with that. After all, wine is one of the few alcoholic beverages that can be called healthy. If you drink it in reasonable quantities, of course.

Today our country is in the top twenty of the most sought-after wine suppliers in the world. international market. Our wines participate in prestigious competitions and even win prizes. All this speaks of the high quality of our wines.

Add more here high profitability production. Subject to all the conditions for growing grapes and their subsequent processing, the profitability of a business can exceed 100%. As a result, you will get a very promising, and also incredibly noble and prestigious, which you are not ashamed to tell your friends about. But what can I say, it's not a shame to tell the whole world about such a business. The main thing, of course, is to produce a really good product. We will talk about quality below. For now, let's start with the most important.

Legalization of wine production business

If you want to be an honest and law-abiding winemaker who does not have any problems with state regulatory and inspection bodies, you need to prepare a whole bunch of papers and obtain the necessary licenses.

First of all, we register a legal entity. We make copies of documents confirming the creation of a legal entity and certify them with the signature of a notary.

We prepare copies of the following papers - a tax registration document and a receipt for payment of the state duty for obtaining a license.

You will also need conclusions on the compliance of the premises with sanitary and epidemiological, fire, environmental standards and requirements.

In addition, you will need papers confirming the amount of the authorized capital, as well as an application for a license to produce wine.

But that's not all. If you maintain your own chemical and technological control production, you will need a document confirming the accreditation of this unit, and copies of certificates of conformity of production equipment. If you work with a third-party laboratory, then you need documents from them.

As you can see, the legalization of a wine production business is a rather complicated and lengthy business. But on the other hand, by going through this procedure, you will protect yourself from all sorts of problems in the future.

Two ways of business development

Or rather, there are even three ways for the development of further events. All of them relate to ways to obtain raw materials for future wine. Not all producers own their own vineyards. Moreover, not every winery uses originally fresh grapes in production. Some of them produce wine from balk.

Balk is a wine material, in fact, it is bulk wine, which is delivered in huge tanks. As a rule, bulk is imported into our country from abroad. Most often, bulk is a very cheap raw material. This is not even raw material, but almost ready-made bulk wine. It's just low quality. And therefore, it is very inexpensive. Usually, the cost of one liter of a beam is 0.5-0.8 dollars. But there are exceptions. For example, a bulk from France can cost $5-6 per litre.

As you already understood, the production of wine from a bulk is the easiest and cheapest way to obtain raw materials. You just need to buy a bulk, bottle it, give the drink a bit of status, and you're done. Such wine is called bulk wine.

If you want to get a higher quality wine (and more expensive), then it is better to look towards buying fresh grapes or creating your own vineyards. The last method is the most optimal. After all, you will not depend on suppliers, price fluctuations and other factors. You will be able to clearly plan the future of your business. And to have your own vineyards in the world of the wine business is considered very prestigious.

Creating your own vineyard

First of all, you need a piece of land. The larger it is, the more grapes you can grow. This means that you will produce more wine and earn more on its sale. But be that as it may, first of all, you need to build on your own financial opportunities. If we talk about the vineyard, then one hectare of land, with all the irrigation, seedlings, fertilizers, will cost you 3-4 thousand dollars.

In order for the business to become as profitable as possible, it is worth considering land plots for vineyards with an area of 20-30 hectares or more. That is, the vineyards alone will require about 60-100 thousand dollars of investment. And further. Do not forget that wine production is a long-term business. Aged varieties of wines are valued. That is, after receiving the drink, you need to wait another 3-5 years before it can be sent to store shelves.

Premises for a future winery

To obtain a license to open a winery, you need to bring the premises of the winery itself, as well as warehouses, to certain requirements and conditions.

This is especially true of the premises where future wines will be stored. Previously, they were stored in huge wine cellars. You can follow this old path too. Or you can choose a more modern version.

Thanks to modern climatic equipment, it is possible to maintain the required humidity and temperature in almost any building. So there shouldn't be any problems with wine storage.

Wine production equipment

For the equipment of vineyards and wineries you will need the following pieces of equipment and accessories.

First, tractors, automatic bush cutters and other agricultural equipment are needed. The final list depends on the scale of the business. You can not buy all this large and very expensive equipment, but rent it. Here everyone decides what is more profitable.

Second, you need a system automatic watering vineyards, as well as wooden boxes for harvesting.

A winery will need a pressing press, cleaning and filtration equipment, fermentation tanks and quality oak barrels.

The complete equipment of a small winery and the creation of one hectare of a vineyard will cost about a million rubles. And approximately 150-200 thousand will be required for each additional hectare of land.

Wine production process

In practice, the production of wine is the following process. Grapes are harvested in vineyards. Then it is sent to the press for extraction.

After pressing, the raw materials are sent to fermentation tanks. These are not just ordinary tanks. This is high tech equipment. A certain temperature is maintained inside the fermentation tanks, which prevents future wine from oxidizing.

The next stage is the aging of future wines. To do this, the drink is poured into oak barrels and left there for a certain time. Usually - from several months to several years.

The penultimate stage is bottling the wine. Why penultimate? Yes, because after bottling the wine is sent to the warehouse for a few more months. There it is controlled and monitored for all possible “defects”. The wine may become cloudy or sediment may appear. Naturally, such bottles are written off and do not go on sale.

The last stage is sending the finished wine to the store shelves.

Important factors affecting the taste of future wine

Many believe that the quality and taste of wine directly depends on the grape variety used. If the grapes are tasty, then the wine will be excellent. And vice versa. In fact, everything is much more complicated. The taste, of course, depends on the raw material. It even depends on the year of the crop. But not only these factors affect the taste.

For example, an important factor is the oak barrels in which the drink is stored before bottling. And the percentage of extraction also affects the taste. To get the highest quality and tasty wine with a bright aroma, you need to take no more than 60-65% of the juice from the grapes during the extraction.

And the taste of wine depends on compliance with the production technology. The more qualified and responsible staff will work in your winery, the more chances to get the highest quality product.

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