Distributors of theatrical tickets can resolve sales without cash registers. How to open a business for the sale of tickets to cultural and entertainment events Tickets to the theater in distributors

Distributors of theatrical tickets can be released from the obligation to use in the sale of cash registers. The relevant bill was submitted to the State Duma and is available at the Parliamentary Newspaper.

The author of the initiative was a group of deputies led by the chairman of the Elena Yampol culture committee. The changes are proposed to contribute to the law "On the use of cash registers in the implementation of calculations in the Russian Federation".

The document notes that since July 1, 2019, organizations and individual entrepreneurs who perform work providing services to the population are obliged to apply control and cash desks. Such an order may make it difficult for the work of state and municipal theaters, as well as worsen their economic condition.

The lawmakers indicate that theaters cannot fill out an entirely visual hall, selling tickets only at the box office or on the Internet. To attract spectators, they use distributors - individuals who implement tickets in organizations, in educational institutions, in cultural institutions.

However, it will be difficult to provide all distributors of tickets to tickets, as they need a mobile communication with good quality. The authors of the initiative propose to free the distributors of theater tickets from the obligation to have such equipment with them.

At the same time, it is noted that this provision does not apply to the implementation of these entry tickets and subscriptions using the Internet and communication networks.

According to the legislators, the adoption of the draft law will prevent the deterioration of the economic state of state and municipal theaters, and will also allow them to fulfill the state task for such an indicator as "the number of viewers".

How to get into your favorite theaters without fabulous spending - 5 simple rules and some details from the theaters themselves and from the audience on how to buy cheap tickets to the theater.

If the soul requires beautiful, and market prices for spiritual food bites, you should look for cheap tickets to the theater and apply certain tricks in order not to miss the opportunity to get to the performance.

1. Use official sites of theaters

Tickets to any theater can now be ordered and buy on its official website. In addition, keep in mind that by the beginning of the sales period at the box office there are only about 30% of all tickets, the remaining tickets have already taken away the distributors - the theater is so profitable. The distributors usually overestimate the price of about 10-15%. Therefore, it is more profitable, of course, buy tickets in the theater.

2. Plan a hike in the theater in advance

By drawing up a plan for visits to cultural events, and most importantly, thinking about buying a ticket to theater two months before the performance, you can buy a ticket much cheaper than if you start looking for it for a week or on the eve. This rule applies to all theaters without exception. Two months before the date of the performance at the checkout or on the website of theater to buy tickets, as a rule, quite real.

3. Interest input tickets

In a number of theaters, there are so-called entrance tickets: for a small amount you can go to the hall and sit down on a free place or step, if there is no places at all.

4. Remember social discounts

In some Moscow theaters, students, pensioners and people with disabilities can pass for free or get a significant discount on the ticket. For example, when buying tickets on performances, going on Monday, Tuesday, Wednesday and Thursday, students will make a 50% discount in theater Et Cetera.. Take with you student tickets!

5. Do not forget about trifles

Choosing the performance to which you want to go, pay attention to what the hall he will pass. As a rule, tickets for a small scene are more expensive than the main one (does not apply to the Bolshoi Theater). In addition, check whether the performance does not occur within the framework of any festival. In this case, the ticket price may turn out to be higher than usual.

Now a bit about the features of buying tickets to some Moscow theaters.

Everyone knows that a large theater cannot be accessed, and if possible, only for some kind of space money. Keep in mind - this is a myth. In the most famous Russian theater, tickets, of course, are not the cheapest, but you can always come up with something.

First, official information: to purchase a ticket for performances in the historical and new scene of the Bolshoi Theater in three months. Tickets to the Beethovenskaya Hall used to be sold in two months earlier, but now they are also starting to be sold three months before the date of the concert.

Pre-sale at the Casse Theater begins at 10:00 on Saturdays.

Since 2005, students of the day form of training in an hour before the performance can at the lowest price - 100 rubles (which are then often selling more than those who stand immediately to battle speculators). This share applies to a new and historical scene (share with tickets - too).

Now reality: no need to come on Saturdays by no 10 in the morning, nor to 7, no by 12 days. Rather, you can try, but you are unlikely to buy a ticket, but you will buy not the most pleasant standing experience in the queue (about which many have already been forgotten about), and in addition, get an idea of \u200b\u200bthe humiliating superiority of ticket speculators over the rest of people. But the view of the real viewer:

"On Saturdays, it is quite possible to come as early as possible, hours in 5-6 to get into the first hundred, and you can get cheap tickets. Yes, the negative, together with the tickets, get in full, and the mat, and these stupid dealers, in line will have to sleep up to 8 hours, then distribute bracelets on your hand with the number and you can take a walk to 10.

Then the sale actually starts, you can take two tickets to Opera and two on the ballet. No matter what. 4 Opera or 4 ballet will not give, although die. But you can agree with the neighbor in turn, if you need ballet, and I'll change it, then change.

In general, on Saturdays there is a scoop in the worst embodiment. But it can be safely saved on tickets. "

If this kind of adventure is not frightened - ahead.

And if your goal is not to purchase a life, but aesthetic experience, that is, a campaign on the performance, we recommend using the official site of the Bolshoi Theater, where you can on most performances at the official price of the theater. Of course, there will be no tickets for some performances.

But we recommend not to despair and visit the site regularly. It often happens that today there are no tickets on the site, and tomorrow - already there. True, in this case it will not work out - here, rather, the situation resembles a burning ticket: if a good option came, you will have to gather and go.

Please note that tickets to the new scene of the Bolshoi Theater are cheaper than on the historical scene. On a new one, sometimes you can get for 1500 rubles, and for 1000. With the fact that there are often excellent performances: for example, the ballet "light stream" or the opera "Bohemia".

Do not refuse both concerts in the Bethoven Hall of the Bolshoi Theater (tickets are almost always freely sold at the box office and on the theater website, entrance to the hall - through the columns of the Bolshoi Theater). Tickets for the concerts of soloists of the Bolshoi Theater Orchestra are never more expensive than 500 rubles, but each of such concerts is the brightest event. The best of them are always optionally announced on the chambermusic.ru website.

When buying tickets do not forget to explore the charts of the halls. In the Beethoven Hall, if possible, do not take tickets on the sides. Although it mainly concerns a new and historical scene.

If tickets from the sides of the halls, try to take the first row. Otherwise, see something will be difficult. On the other hand, on the historical scene of the Bolshoi Theater, never be afraid of tickets in the linets in the lodges from 12 to 15 on the left and right side. They are called "Place 7" and "Place 8", are indicated as "uncomfortable places" and if they go on sale, at lowest prices. Do not believe. These are excellent places - you will sit on comfortable high chairs, similar to bar, and the scene will be perfectly visible.

Some are loved by his "Stasik" than cause an incredible outrage of a number of servants of this theater. Nevertheless, the "second name" of this theater is widely used. Tickets at this theater are much cheaper than in big, and many Opera and Ballet lovers love him even more for the "home" atmosphere.

However, in Mamte, there is also a risk of running on an ignorable guard - but in this case it is enough to call the head of the shift: in this theater, it is followed as in particular for the behavior of the protection, and in general, at the atmosphere in which the viewer gets, opening the door of the theater.

Tickets are also bought on the website or at the box office, prices as we have already said, divine, and visibility in the hall is excellent from any place. Exception - 1 and 14 lodges. There the scene is almost not visible due to the directors. In 2 and 13 beds - so let's say, "limiting visibility."

Moscow Theater "New Opera"

The theater was founded by an outstanding Soviet conductor Eugene Kolobov, very comfortable and cozy located on Petrovka Street and can to some extent to carry the title of "Forgery for the Big Theater": Some Theater Soloists have not moved so long ago, and wonderful Bariton Vasily Ladyuk, Although it keeps the faithfulness of the "new opera", however, it regularly appears on the scene of the big one.

Tickets are relatively inexpensive, and visibility in the hall is also good from any place.

In 1972, many years of chief director of the Bolshoi Theater Boris Pokrovsky proposed to reform a small opera team touring in Russia. So the Moscow Chamber Musical Theater appeared.

At one time, the Chamber Music Theater worked with Rodion Shchedrin, Dmitry Shostakovich, Tikhon Khrennikov, Gennady Christmas. From the very first days it was decided that this place would be the laboratory of modern opera, but at the same time will be acquainted with the viewer and with opera rary rariting.

Here, for the first time, the works of modern composers who have already become classics were sounded: "Shinel", "stroller", "Wedding", "Brothers Karamazov" Holminov, "Life with an idiot" Schnitke, "Count Caliosostro" Tariverdiyev, "Poor Lisa" decades, "poor People "Sadelnikov, Well," Nose "Shostakovich and at all became a business card of the theater. Among the rarities that sounded on the stage of the Chamber Music Theater, "Pharmacist" Gaidna, "Game on the water" of Britten, "Breakfasts of the Hardware" Stravinsky, "Don Juan, or punished debugger" and "Director of the Theater" Mozart.

This theater in some manifestations is very good. In any case, there are often performances that do not go anywhere else. But, frankly, we have a suspicion that tickets to it is not very difficult. But the pleasure of the performance in this theater can be obtained great.

Since 2018, the theater has lost its independence and turned into a chamber scene. Pokrovsky Bolshoi Theater of Russia. Accordingly, tickets to it should be founded in the same place, where they sell and tickets to the Big Theater.

The world's first professional opera, ballet and symphonic music for children. Wears the name of its founder - the world's first in the world - the opera director, an outstanding cultural worker Natalia Ilinichny Sats.

If there is a desire to introduce a child with the world of music, the SA theater can be a good start option, since there are not many children's performances in the repertoire of other Moscow theaters, and there is also a feeling that modern producers are slowly learning to put for children.

And here, for example, you can see the stunning children's ballet "Chipollino" to the music of K. Khachaturian in the formulation of Majorov, who used to go in the Bolshoi Theater, and now it does not go.

Moscow Music Theater "Helikon-Opera"

"Helikon-Opera" boasts an outstanding chief conductor - Vladimir Ponkin, as well as the artistic director - director Dmitry Bertman, who knows how to turn anything if not in provocation, then, in any case, for something very unexpected.

For a long time, the Theater "Helikon" was based on Great Arbat, but in November, Moscow is waiting for sensation - after a long and complex reconstruction.

In MHT them. Chekhov ticket price varies from 350 to 5,000 rubles. You can purchase tickets at better prices in advance. Enjoy the performance is convenient absolutely from any row - visibility is sufficient everywhere.

In Lenkom, you can also buy a ticket for the website. Here to see the location of the places in the hall and choose the affordable price. However, purchasing the cheapest Belfare tickets for 250 rubles, you risks nothing to see. Therefore, save with the mind - the optimal version of 400-500 rubles per ticket.

Oleg Tabakov Theater

In the cozy "Tabakerque" you can look at your favorite actors, buying a ticket. The minimum price for the balcony is 600 rubles. But if you carefully monitor the news on the theater website, you can easily find a place "under the sun" and for a lower cost.

The cheapest tickets to the "contemporary" can be purchased for 200 rubles by selecting places on the last row on the balcony. The main thing is to spit in advance and take care of it - in 2-3 weeks. On the day of the performance it is almost impossible to buy a ticket.

Pre-selling tickets on the site workshop begins two months before the premiere. The lowest price is 300 rubles. By filling out the form on the site, you can "stand in the queue" on the desired ticket. In the field it is necessary to enter the amount on which you expect, and will remain to wait for the call of the administrator.

Roth tickets can be purchased at democratic prices that start from 300 rubles. Please note that on the setting of a small scene and the black room tickets are sold only at the box office located on theatrical square. But before the day the premiere is better not to pull, as tickets disassemble pretty quickly. Benefits in the theater are also provided for in accordance with the legislation, but it is necessary to negotiate in advance by telephone.

In the legendary theater them. Vakhtangov can be reached by paying only 250 rubles. Follow the opportunity to purchase a cheap ticket on the official website. Tickets arrive on sale in about 2-4 weeks.

MCAT them. Gorky

The minimum price of tickets to this theater is 150 rubles. These are places on the balcony in 3-5 rows. The tickets are always available, the hall is usually not clogged, so there are enough places on everyone.

Theater Et Cetera.

The joy of all students in the theater for all productions, running on Mondays, Tuesdays, Wednesdays and Thursdays, a discount is 50%. In order to save twice, it is advisable to buy and book places in advance. No special offers tickets you can buy a minimum for 500 rubles.

The leading ticket operator MDTZK LLC rents retail areas in Moscow and Moscow region shopping centers.

In 2015, the Moscow Directorate of theatrical and Concert and Entertainment Cass LLC noted its 90th anniversary.

Among our partners are more than 130 theaters and concert organizations of the city of Moscow, as well as museums, sightseeing bureaus and sports arena.

The site provides complete information about cashiers events. A convenient ticket sale system is created, understandable to any computer user.

Dear organizers!

Persons interested in cooperation with our company (site) in order to enter into an Agreement for the implementation of input documents for the organizer's events, the organizer must be sent to the email of our company following the following information:

the name of the organizer with an indication of the organizational and legal form of a legal entity, the address of the legal entity, the INN, OGRN of a legal entity, telephone / fax of a legal entity (if the organizer is an individual entrepreneur - last name, first name, patronymic of an individual entrepreneur, orgnip);
the name of the events that the organizer intends to conduct, dates of events, the frequency of events with the obligatory indication of the site;
the nominal value of the input documents (tickets) on the event of the organizer (from the lowest price to the highest price);
press release of events in Word format;
photographic materials / images / pictures / videos of events;
official website of the organizer;
website of the event / events (if available);
capacity of the auditorium (room / platform) in which each event will be carried out (indicating the number of places);
contact person and contact details (telephone, email) for feedback;
media plan (indicating the advertising of the organizer's activities, for example, outdoor advertising, press indicating publication, radio, television, etc.) with a mandatory indication of the deadlines (period) of advertising;
the other information that the Organizer considers it necessary and necessary to submit companies.
data on business reputation (detailed information on activities that in the past conducted an organizer with a mandatory indication of dates and sites (venues).

We draw your attention to the fact that one-time events are not considered for cooperation. At the same time, you can issue tickets to your event through another legal entity (there is only a platform on which your event is being held and, with which our company has been concluded).

The company considers these documents within 5 (five) working days from the date of their receipt.

If your proposal of cooperation is interested in us, we will definitely contact you for discussion further actions.

Dear partners!

For the opening of new ticket sales points, please contact. Requirements for leased Square: TRC Regional, district, area 2 sq. M. (Stand of theatrical cash register) Electricity 1 kW (socket), we consider the floor at the suggestion. Rent is considered to offer.

* The calculations use average data in Russia

The implementation of tickets for concerts and the theaters have always been a fairly profitable business, which was based on a margin of a purchased ticket. From the Soviet times, the speculators earned colossal funds, simply reselling the tickets spuried at all cages of the city. This led to the fact that the average person was forced to either buy a ticket for the price very far from the nominal (and thus overpay the lot of money), or to refuse himself at all the pleasure of visiting the event. Moreover, with each day of approaching the event, the prices of the dealers grew in geometric progression, and, of course, such a situation was unprofitable to absolutely anyone. In addition to the speculators themselves, which could not sell and half of the tickets, but to win on a huge chet already from implemented. It is not surprising that this sooner or later was supposed to come an end.

However, today before the premiere or one-time event (as an option, a concert of a touring popular artist) can be found at the input of the dealers who give the last chance to those who did not have time to buy even the easiest ticket. But, confessing, their work is somewhat complicated by the introduction of modern technology for selling tickets, when a person can buy a ticket directly from home. Typically, only those who have come to buy a dealer who have come to buy a ticket only when it was too late to buy a ticket, for example, on the eve of the event. All this is due to the spread of the Internet among the population, he has greatly changed the principle of trading tickets, and at present the entrepreneur who seeks to build his business on resale, should do it without barbaric methods and even confront speculators. Moreover, he himself should introduce a ticket for ticket sales not only in his box office, but also on its own site. The principle of operation of ticket office has changed on the root.

At the moment, the situation in the market is not the most favorable way for new players. Niche on sales of tickets is actually busy, the company seized this market a few years ago and even established a very productive work. Moreover, they are not alien to improving, and relatively new idea with, for example, electronic tickets were well implemented, introduced and received distribution. While a large number of people belong to this type of trading tickets skeptical, but the percentage of use is constantly growing. That is, major players will certainly not give a newcomer to act successfully, and he will have to invest a lot of money for advertising and its promotion. However, while the opportunity is still available, because the population is especially not in very large cities, not so much relies on the fame of the network for the sale of tickets, selecting the kiosk where they are cheaper. And often the price of a ticket is a determining factor when purchasing it, unless, of course, this is not the last day before the event. Therefore, by setting the commission lower than that of competitors, you can count on attracting your client.

Earn before
200 000 rubles. a month, having fun!

Trend 2019. Intellectual business in the field of entertainment. Minimum attachments. No additional contributions and payments. Turnkey training.

To work, you need to register as a subject of business activities, while there are no restrictions on the form of entrepreneurship. That is, it is possible to issue a legal entity (preferably a limited liability company) or register as an individual entrepreneur (which remains an individual without legal education), while choosing better of these two forms, because it is available to them the opportunity to take advantage of the simplified taxation system. This will pay 6% (from income) or 15% (from operating profit) to the state of the state, which is significantly lower than the tax on the organization's income. Today, be sure to indicate the code (OKPD 2) 47.91 Retailing services by mail or by the information and communication network Internet, which will trade the most "electronic tickets", as well as (OKPD 2) 47.78 Services of other retailers in a specialized store.

Some entrepreneurs who have just started trading tickets began their business in general from home without having an office. But it became possible only with the spread of the Internet, without it, you need to organize the sales cash desks. To date, the entrepreneur becomes a task to organize a whole network of ticket sales throughout the city, because it will not be able to do with one head office, if only work is not entirely in a small town. Thus, you need to immediately find several points of sales, in which the tickets will subsequently undergo. The task is simplified by the fact that points for the sale can be very small, representing pavilions, kiosks and stalls of 4 m 2. They need to be placed in the most passing places, redeeming places in shopping complexes, establishing them even at the entrance to large stores, simply placing on the streets, especially where people walk and rest. But at the same time, to have a head office is still preferably in which there will be the main batch of tickets distributed by points. At the same time, a person can seek buying and in the head office, and the case of any claims, he will be able to directly contact the leader. If you consider the organization of a full service, then feedback, including claims from the consumer, must be established. Of course, you need to strive for the fact that such situations did not even appear, but the problem does not always occur through the fault of the entrepreneur. For example, a concert can cancel. And if tickets on the sale of tickets independently exchanges tickets or returns money for them, without sending an event to the enterprise, it can count on customer loyalty and a subsequent increase in popularity.

The cost of the pavilion in addition to the size is determined by its equipment. Located on the street, it will cost an entrepreneur much more expensive than those that will be placed in stores and shopping complexes, if only because they should be insulated. Pavilions can be built by ordering, you can buy ready-made, used, or rent. The last option can be viewed if the budget is very limited and there is an opportunity to rent inexpensive pavilions. Otherwise, it is better to redeem them in the property, because even in case of failure, they can be resected, and their mobility does not depend on the place. In the case when you have to work in someone else's room, the task is greatly simplified, because you need to make a lease agreement with the owner of a shopping complex or shop, and it will allocate a place for the pavilion. If the kiosk is located on the street, then you will have to contact the administration for permission to install the pavilion, and here a lot will depend on the situation in the municipality. There may not be places, bureaucrats may refuse for one reason or another, and there will have to collect a lot of references about their activities. If the city is small, then you can restrict ourselves to two-three points in other people's complexes, but even in large megalopolis, entrepreneurs gradually translate their sales points into a warm and equipped room. Here and comfort for the seller, and smaller the cost of building a pavilion (if successful in the shopping center can already have an equipped place), and the big passability of people. However, the rental cost will usually be much more expensive than anywhere else.

The cost of building a pavilion can vary significantly depending on the materials used, and begins with 15 thousand rubles per square meter. That is, the amount of starting capital will be very different depending on the city and the received areas for rent. In a small town, there will be enough one office, in normal - just a few points for every quarter, but in the metropolisms there will have to organize a full-fledged network of its CASS. In every point of sale you need to buy furniture for an employee, a computer (which must be connected to the Internet) and the cash register. It is also possible to install a special printer that can print a finished ticket. You can decorate the pavilion by advertising that the organizers will surely provide. It is necessary to count on about 40-50 thousand during the equipment of each cash register. A special problem can be the internet, especially in the pavilions on the street. It is equipped with a much serious office, because several people will work at the same time, so everyone needs to be equipped with a workplace no worse than the cashier in the pavilion.

Ready ideas for your business

Further work can be different. The first way is the immediate resale ticket. In this case, you have to buy large tickets of tickets to further resell the price already installed. In fact, it is all the same speculation, only legalized. The main advantage of this method is to the ability to keep the price policy that seems to be the most profitable entrepreneur, even if because of this price is becoming too high. But this method has its drawbacks. So, not all theaters will go to such a deal and will not sell a large batch of tickets in one hands. The entrepreneur takes over all the risks on the sale of tickets, and in case of disinterest in the public of the upcoming event, the organizer will only win (the hall is empty with the manshlag), but the discoversion will only lose funds. Hard competition does not allow to breed prices too much, and buying will be made only directly a few days before the event. In general, work on such a scheme is already becoming yesterday.

Today, most ticket cash desks directly cooperate with the organizers of the events. So, a novice entrepreneur is worth circumstaturing all theaters and conclude contracts for the implementation of tickets. Since not all theaters, circus and similar institutions have a deployed network of the CASS (and often it is alone - directly in its building), then for them it becomes a way to sell even more tickets. In this case, the entrepreneur receives a commission of remuneration from the implementation of the ticket, which is established at certain limits. That is, artificially to overestimate prices will not work. But the businessman himself does not buy tickets, becomes an agent, and in case of unsuccessful event, almost nothing risks. Of course, he loses profits, but he does not have to invest his money. He also receives all the information about the remaining tickets, can provide its customers with a chart of the hall (or just the number of free places) and, thus, to provide an extended service.

Ready ideas for your business

At this stage it is already important to have a well-established site, as well as a connection with the basis of its partners for prompt information. The sales points equipped with computers immediately demonstrate the client a hall of the hall and give it the opportunity to choose a comfortable place. As soon as the ticket is bought somewhere, it becomes known to both the owner itself, and the partner-organizer, and other agents, that is, the probability to sell the same ticket comes down to zero.

It is worth mentioning and a much simpler version of the organization of your own business. This is a franchise work, which allows you to get information about all partners at once, permission to work with them from the parent company, which will also give all the accumulated schemes and will talk about the peculiarities of doing business. That is, will provide full support in the beginnation and the ability to work under its well-known mass buyer name. The disadvantages of such a development path can be called the need to pay a paustal contribution, to deduct royalty, as well as equip your sales points in accordance with the requirements of the Corporation. However, at present, it is possible to find inexpensive franchisees, and the franchisors themselves do not overestimate their demands. Go to your way (which is still possible) or join the existing company - the entrepreneur itself decides, depending on the situation in his city.

It is good for sale and via the Internet when the buyer is given the opportunity to independently print a ticket. He buys it via the Internet, after which it prints on the printer or can contact it at a convenient time for it in the immediate immediate point for the ticket (although this is already a prepayment booking). Printed on the printer is called an electronic ticket, but for this some of the company's companies require the buyer providing their personal data from the buyer. This is designed to create a unique ticket that cannot be resected to someone or fake. And all the more fake, and then resell. Typically, large organizers have already systems for generating electronic tickets, and the entrepreneur remains only to implement this software to its network.

Working with many partners leads to the need to introduce a universal interface and management system, and here will certainly need to be needed by additional programmers who will support the multi-burst system. A large developing ticket office is constantly improving exactly the process of selling tickets via the Internet, because today many people go to events to other cities, and it can be very inconvenient to go specially per ticketwork.

Ready ideas for your business

Separate mention deserve organizers of concerts of touring artists. Sometimes there are already collaborating partners who, for example, provide the platform free from their own performances. Then they will also transfer information about the event, they will issue a party of tickets, and work will be conducted by the same principle. Otherwise, if a concert or show organizes a third-party and even non-resident company. Perhaps even on a non-standard platform, which is rented only at once (an example of this is the rental of the city's area, a parking lot of a large hypermarket, a nightclub). In this case, the entrepreneur concludes an agreement with the organizer for the implementation of tickets that cannot be bought anywhere else (unless the organizer began to cooperate at once with several ticket office). Typically, the cost of a ticket to such an event is gradually increasing as the event approaches the event, especially if an active ticket redemption is observed. Thus, the entrepreneur constantly increases its income, because a minor gradual increase in the price leads to the final value of much higher than the initial, but buyers does not stop.

Perhaps you have to do not only sell tickets, but also advertising events. It is individually negotiated with each partner, but several advertising posters and brochures for each trading point the organizer usually transmits its partners. The seller of tickets is interested in a successful advertising campaign, and teamwork in this area can increase efficiency at times. Yes, and buyers themselves, it happens, in direct point you are interested in events that will be in the near future. The organizers of the tour and can offer cooperation at all, one of whose conditions will be advertising in the city. Of course, all this is reimbursed by the organizer, but in its state of an experienced marketer advertising officer still stands, because it will make it possible to engage almost without related business, earning an additional income.

Trade is beneficial to the tickets when there are many partners who conduct a wide variety of events - from the children's puppet theater to rock concerts. In addition to them, you should immediately try to go to the organizers of tours, simultaneous shows and any speeches. If possible, receive an exclusive to the implementation of tickets. Theatrical agencies who carry art in the province will be a good sales channel. These companies are engaged in the fact that they buy a large batch of tickets to organize a tour from a provincial town to a major city, where the premiere is planned or a grandiose event. Here you can agree on a small discount, because the agency buys a considerable batch of tickets (but it is impossible to call them speculators, because they are not too big to establish their commission, and are oriented towards those customers who have already appealed).

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Rat, where did you get my number?! - An outrageous male voice yells into the tube so that the sparks will be sprinkled from it.

Your acquaintances were given. They said that you work a lot and relaxed little, - I lie.

So I start calling the "cold" database: Naobum is gaining hotel rooms, banks, schools, hospitals. I am looking for a customer yourself. Rather, I run on them.

What a beauty - call and do not know who you are dancing, - Ichidizes my chief Elizabeth Gennadievna, aunt with a giant tattoo masks comedy del Arte on the left shoulder. She moves the stack with ordered tickets, puts them into envelopes, the addresses for the "Boys-Courier" will gently write on top.

Call! "Commands Gennadievna, and I am gaining a number of Galina Yuryevna Starodubova. Fifty-seventh year of birth, accountant - nothing more about this woman knows anything. I will try to invite it to Satirikon on the musical comedy "not joking with love."

The spectacle is gorgeous! Costumes and scenery! Songs and dances! Bright, farc, comedy, legendary ... So tell me! - whispering Elizabeth loudly, while I wait for a response.

Waiting with a minute and - cheers! - Delive to.

Hey, Salam Aleikum, Daevushka, I right now at a construction site, is busy, I don't hear anything, PE-WHA-ZVA-NU you later, come on? "A male voice with a pronounced emphasis makes it clear that the dialed number though exists, but no longer belongs to Galina Yurevna. A little confused, put the phone.

Why did you throw the phone?! - Immediately boils Elizabeth. From perturbation, she begins to swing with artificial nails. First day I have to work under its supervision.

Remember! If you got through and do not know who it is, still starting to sleep!

Elizabeth - a born ratchet with three mobile phones. It seems that this woman is simply created for phone calls and she really lacks the third ear. She cries off the name of the Spanish playwright Pedro Calderon de la Barka faster than any patter and brags what makes more than two hundred calls on the day and makes a deal in less than two minutes. Elizabeth assures me that this is a matter of experience and eventually I will become a high-class theater agent.

You told about the performance once, I told the second time, and the tenth you already have a feeling, as if you were visiting him myself! "Elizabeth, without holding away delight, spinning from side to the side in a leather chair, as if he wants to take off. The walls of its cabinet are pompously decorated with theatrical masks with feathers and sparkles.

Speat at the Theater Call Center consists of five steps. The first two steps are a greeting and a brief story. You need to say hello to introduce yourself and explain the goal of the call.

A sad man is not a man, but a small room of Chmo! Do you want to communicate with such a person? Do not want! So the client does not want, so your "hello, good afternoon" should sound hypernerically positive, - Elizabeth tries to make me smile.

Together with me, telephone wisdoms learn two girls who have just graduated from school.

Why didn't the Higher go to receive? - I ask both.

No money! - Blesses whiteobry light, which by phone for some reason seems to be all Renata. "Although I would like to do in Gnesinka, on jazz."

You would like, and I don't want to. I generally somehow do not climb! - Pars in response Lera Brunette. She calls the Oscar actor to the Chercher "Kucher" and incorrectly puts the emphasis in his name. But not climbed - that's for sure.

That neither the word, then Cicero

The presentation of the performance is the third step, the main part of the Spitcha. How to talk about the upcoming theater event, I was told to explain the Assistant Elizabeth Gennadyevna - Igor Gennadevich, a guy with a slam eye, which is terribly watching. Once Igor was selling tickets on the street, but then I realized that on the phone it turns out better.

I am not just selling now, I carry a culture in the masses! And you will carry a culture in the masses! - Almost in all that Igor says, there is something sectarian.

Igor and Elizabeth, I immediately suspected a relationship - they have a lot of general, in addition to the similar patience and hot desire to make anyone to call someone. Greedy to transactions, every day they carry the working phones home. Funny shit, sitting in adjacent rooms. Both are confident that their theatrical production center is related to art. Both fans from Sergey Bezrukov.

Now we will call my victim, - Igor is gaining a number of such Mary Ilinny and orders to listen carefully. At the request, turn on the loud connection does not respond.

Hello, Zdrani-Zdran, my goddess! "Igor says a disgusting tone." - I call you boast! We will soon take place the awesome, the gorgeous performance "not joking with love." But there they joke so that the eyebrows will reveal! Yes, yes, yes, it is a comedy! Sasha spout plays there, love it? And Lenka Biryukova! Yes, yes, yes, from the series "Sasha and Masha"! Spain, XVII century! Senoras and beautiful ladies! So urgently reserve theatrical diapers, my Madonna! Go - rest, shout! Meet me in the intermission and drizzdom! Do you at the beginning or in a middle room? "And without speakerphone, he can hear how Maria Ilyinichna is happily agreed with Igor.

When the monologue of Igor comes to reflection about brandy with a chocolate and a romantic walk around the evening Moscow, I understand that Maria Ilinichna has already finally transferred to the medieval world. A woman agreed to buy tickets - herself and husband. In her place, I would not be confused, threw the phone.

Game in freebies

Yes, I'm on the drum that they are talking there in response! - Igor chokes. - There must be a lot of claims. The more giveaway, the higher the chance of a successful deal! They think - go to the theater or not to go, but what do you think?! I decided everything for them!

Purchase Maria Ilinichny two tickets is called a rehesh. In the theater call center there is always the opportunity to increase the deal at the expense of friends and relatives of the client. In the theater, after all, few people walk alone.

Lera and Light, knowing this, use the "unfamiliar" numbers and call their weights in the hope that they enter buy tickets to the theater for them. It reminds me of comic calls of Naobum, which we all sinned in childhood.

I call your former, and county, he recognized me! I had to quit the phone, - from laughter Lera grabs behind the stomach.

And my, on the contrary, did not know! Here is the goat! - It is offended by light.

The fourth step is the so-called "plug of prices", reminders of people about the freebie, which is found in the theater. If there are no discounts on tickets, they must be invented. In the head of Elizabeth, Gennadovna is spelled out a win-win scheme for how to do it.

Well, you know, it's like a "Sportmaster" Promotion-provocation: a sports suit, which cost five kosaria, is now worth a thousand eight hundred. And you think: damn, you need to take! Here is the same. You are telling a person that a ticket will cost not five to seven thousand rubles, as it was two years ago on the day of the premiere, but only a thousand or a little more expensive, and he also begins to think: damn, you need to take! - Looking at Elizabeth, I understand that this woman can easily fall anything and anyone.

And now, girls, let's remember what kind of vocabulary, - Elizabeth continues to train us. - "Buy", "sell", "worth", "price" - forget these words, there are no for us. Our client should not think that he will have to say goodbye to his money. Instead of "thousand rubles" What are we talking about?

Mower! - Bashes light.

Not "kosar", light, but "ten weaves"! Well, or at least "Kozarik"! - Igor corrects her, shouting out of the neighboring office.

If a person doubts - what to do? It is necessary to tell him: "There are only twenty places from the thousandth hall," says Elizabeth. - And even if a performance in two months, you have to say "soon". You know how it acts on them! We immediately grab tickets!

This is the last, fifth, step of communication with the client - the conclusion of the transaction.

On the first working day I called exclusively "Gazprom" and "Bank of Moscow", and did not enter any transaction. I was not sent - I just felt politely.

What do you offer me? Tickets for theater? For the first time I hear about such a ticket to sell! - The bass-war man was amazed. I barely restrained not to answer "I, too."

The next day I did not come to the call center. The vacancy of the theater agent is still hanging on job search sites. Only now it is called an "art manager". Marked "urgently required."

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