Contextual advertising for beginners. Earnings on contextual advertising. Optimization of contextual advertising

Hello dear friends. Today we will talk about contextual advertising in the form of a review.

From the article you will find out what is contextual advertising, its types, advantages and disadvantages, what is its cost and effectiveness - let's look at real examples.

The material below will help you understand the features of contextual advertising and clearly see how it is placed on the Internet.

1. What is contextual advertising and what is its peculiarity

If you are an active user of the Internet, then most likely you have seen such ads in search results and on different sites. Increasingly, marketers and entrepreneurs are using it to promote products and services.

2. Types of contextual advertising

2.1. Search advertising

Appears after a person clicks the "find" button by entering their query into the search bar.

For example, « plastic windows in Moscow":

2.2. Thematic advertising

These ads can be either similar in subject matter (close to the context of the page), or different from it.

If it is disabled, then only ads that match its content will be shown on the site.

(The figure shows the correspondence of the site content and the advertisement)

If behavioral targeting is enabled, then the site visitor will see the ads, the topics of which he previously requested in the search engine.

For example, a website about recipes will broadcast camera ads if a person recently searched on the web. "Where to buy a camera".

3. Dynamics of the contextual advertising market

Over the past 5 years, this market has grown at a gigantic pace and ranges from 10% to 60% per year. In monetary terms, the account goes to tens of billions of rubles.

Companies that used to spend their advertising budgets on television are moving to the Internet. Banners, SEO articles, teaser ads have become popular customer acquisition tools on the Internet.

But here, too, the alignment of forces has changed towards the use of contextual advertising, and this is thanks to her obvious advantages which I will talk about next.

I am ndex- Yandex.Direct system
G o o g l e- system Google adwords
Rambler- Begun system

Google and Yandex are now noticeably ahead of the Begun due to their fame and efficiency.

Possessing a number of features and advantages, contextual advertising today allows thousands of people to conduct their business from anywhere in the world, and work in those markets that are geographically distant from the entrepreneur himself.

For example, you can be located in Novosibirsk and at the same time sell cement in Moscow, while making money based on Moscow prices.

5. What are the advantages and disadvantages of contextual advertising

The benefits of its use are obvious both for advertisers and for ordinary Internet users who are looking for goods and services here.

Let's analyze them in more detail.

Benefits of contextual advertising:

Accurate hit on the target visitor. The user himself searches for those goods and services that are shown in ads (this is beneficial for both advertisers and visitors to search engines);
Fast return on advertising. You launch an advertising campaign and get the first applications (sales) within a few hours;
Minimum advertising budget. You can start advertising with a budget of 300 rubles. Contextual advertising can be used both separately, increasing the amount of funds for it, and in combination with other tools (banners, seo articles, teaser ads);
Flexibility in setting up an advertising campaign. The big advantage here is the flexibility to customize your ads based on your budget, geography, time of day, and other parameters for maximum impact;
Powerful analytics. After the advertising campaign, you will have all the necessary data on its effectiveness and will be able to “tweak” any settings in order to get better results in the future;
Relevance (correspondence) to the interests of the user. As they say, you wanted to party - here! :) Looking for an iPhone, you will only see ads with iPhones. Are you planning to build a house and want to compare brick prices? No problem! contextual advertising will help you navigate a huge number of proposals on this topic;
Convenient perception format. No pop-ups, annoying sounds or flashing pictures in full screen! Tidy, easy-to-read, concise advertisements - all this makes this type of advertisement both effective and unobtrusive;
Informativeness. Despite its compact size, contextual ads have all the necessary components to convey the information you need: a picture (pictogram), the main semantic title, an explanation and a link leading to the advertiser's website.

However, they are not so significant compared to the benefits of using it.

Disadvantages of contextual advertising:

Short duration of action. The quick effect of such advertising does not last long, all the time you need to replenish the advertising budget and adjust the settings of the advertising campaign. This is especially noticeable in comparison with SEO-promotion, which allows you to ensure a steady stream of traffic over time;
Risk of budget overruns if configured incorrectly. If you misconfigure your ad campaign, the chances of losing money are very high. For example, if you sell cell phones over the Internet and it takes you 500 rubles to attract one client, and the profit is 2,000 - 3,000 rubles, then this type of advertising is a good investment. But if the cost per click is unreasonably high due to incorrect settings of the advertising campaign, one client can cost you 3,000 rubles or more, which will eat up all your profits;
Uselessness in some areas of business. PPC advertising is a good online marketing tool, but sometimes even it turns out to be useless. There are niches in the business in which this kind of advertising will not work. These are large grocery chains, oil and gas monopolies, as well as all other areas of business where customers buy goods or services based on recommendations or search for them exclusively offline.

How to take advantage of and combat the disadvantages of PPC advertising

When you have little experience in launching contextual advertising, you do not feel confident, or you just want to try to run a campaign on your own, we suggest using the contextual advertising automation services without fail.

They will help you avoid mistakes in setting up campaigns, eliminate cost overruns and allow you to use the maximum opportunities for this type of attraction. Such services can practically replace professional agency contextual advertising, and for free.

6. What determines the cost of contextual advertising

One of critical indicators when using contextual advertising is the cost per click.

The cost per click is directly affected by:

Niche in which contextual advertising is placed. For example, traditionally expensive and competitive niches are considered: business, finance, medicine, construction. In these themes, the cost of a click can range from 10 to 1,500 rubles ( 25 $ ). Niches with lower competition are: hobbies, entertainment, cheap goods (consumer goods) with an average price per unit of goods from 100 to 1,000 rubles. Please note that contextual ads in a particular niche are displayed by principle of auction... That is, whoever paid more for their ad will promote the search engine to the most clickable (effective places). The cost of contextual advertising in this case consists of the aggregate price for all clicks of your advertising budget;
Method of setting up an advertising campaign. Usually, contextual advertising systems, when creating an advertising campaign, by default offer you to use the strategy “maximum efficiency” ... This means that your ads will be broadcast on the most expensive places in search results and appear where the likelihood of clicking on them is highest. Accordingly, the cost per click will be maximized. This is not always justified, since for the same money you can get a larger number of clicks by simply optimizing the settings of an advertising campaign when creating it. To reduce the cost per click, you need to know how to properly set up contextual advertising. Then, in any, even the most expensive niche, you can get referrals to your site at the lowest possible price. At the same time, the quality and volume of traffic will be preserved.

In order to find out the cost of a click on different key queries for Yandex, I recommend using the service

A detailed answer on how to make money on contextual advertising and what services allow you to make money.

Some get the opportunity to create a source of permanent earnings on the Internet, and the second - a specific target audience.

Indeed, as the statistics say, in contrast to the bright and defiant banners of teaser advertising, contextual advertising inspires confidence in more than 40% of people.

That is, people make clicks on ads purposefully.

This article will tell you exactly what needs to be done so that users notice the placed blocks and the income on them grows.

What is the essence of the way to make money on contextual advertising?

If you have been an Internet user for several days, then you have definitely seen contextual advertising, because it is everywhere.

Ads designed in blocks with the words "Runner" or "Yandex.Direct" - this is it.

Part of these funds goes to the intermediary site as a reward for its services.

That is, a well-tuned block, for example, with pans, will not end up in the middle of an automobile forum.

It is located at the very top, side or bottom of the results when the user is looking for something purposefully.

Thanks to numerous precise settings and algorithms, the "context" is displayed only in accordance with the content of the page.

Such a scheme is aimed at the fact that a visitor to a resource on a certain topic is more likely to be interested in the proposed thematic product than someone random.

Thoroughly the system of operation of such programs is known, perhaps, only to the developers.

How much can you earn from contextual advertising?

It is impossible to name the exact amount of how much you can earn on contextual advertising. But it can be clarified that on Russian intermediary sites, the click is estimated at 0.1-100 rubles.

And the total earnings per month can range from an insignificant 500 rubles to tens of thousands!

This spread is influenced by the subject of the resource on which the advertisement is located, which user clicked on it, and so on.

Earnings on contextual advertising: where to start?

After all of the above, you should have left the main question: how to start making money on contextual advertising?

Of course, the first and main step is choosing a theme and creating it.
There are some areas that are more in demand than others.
This includes women's sites, business, finance, seasonal offers.
For placement, choose exclusively paid hosting.
With the free one, you can also try your hand at some of the resources.
But only the paid one will pass any test and will allow you to bring more income.
Choose one or several systems for advertising at the same time.
Experienced webmasters recommend starting with the Runner (we'll talk about him below), as with the simplest system.
After that, you can switch to Yandex.Direct.
Track statistics and experiment with the look, placement of contextual advertising to get better results and more money.

What services allow you to make money on contextual advertising?

When the site has already been created and promoted, you can proceed to the selection of a specific intermediary site for placing blocks.

In total, there are three main ones:

A popular playground for beginners.
A special advantage for them is the absence of restrictions on the number of visitors to the resource.
Literally everyone can start making money.
And the system for withdrawing earned money is simple and familiar - to the WebMoney wallet.
But there are also limitations, of course.
Users don't have such a variety of ad block design options.
And the cost per click is somewhat lower, although using the site is easier and more convenient at times.
Yandex.Direct is more choosy when choosing sites.
And it's worth noting that it serves only the Russian-language category of sites.
In addition, they must be located on paid hosting.
Before submitting your application for a partnership here, you will need to work hard on promotion.
At a minimum, the number of your daily visitors should exceed 300.
also, if not more attentive to the choice of sites for the placement of blocks.
He puts forward certain requirements for the lifetime of the resource, its content, quality and safety.

Different sites have different rates.

So YAN offers you 50%.

But if you pass Google's rigorous screening process, you can expect to get 68% (from each person's clicks).

How to earn more on contextual advertising?

As mentioned above, in order for a click to be paid above, you need to choose one of the most profitable topics.

After that, your efforts should be aimed at developing the site and attracting new visitors.

Experienced users say that nothing leads to a resource better than raising its position in the search engines.

This can be done using various website optimization techniques.

Oddly enough, in addition to generally accepted topics that gather a large audience, the concentration method works well.

For this, sites of a certain narrow subject are created. As a rule, there are fewer visitors to them.

But at the same time, the percentage of those who click on contextual advertising is higher. In sum, this gives the best earnings on contextual advertising.

A good example such a site are fan clubs of certain car brands and the like.

But in addition to choosing such a narrowly focused topic, do not forget about filling the site with high-quality content.

In general, for a stable and growing income from contextual advertising, it is important that you pay due attention to the site itself. Create it not for profit, but for people.

Then your business will go up.

Earnings on contextual advertising: how to place it?

The indicator of 40% of attention from users is averaged. Of the people who came to the resource with a specific purpose, only 30% will pay attention to your contextual advertising.

But of those who came to the site by accident, already 50% will devote time to studying the placed blocks.

In any case, your goal is to ensure that the attention of both is not distracted. Then the indicators will be kept at the specified level, and earnings will increase.

It is believed that the user does not have to scroll through the site page in order for the blocks to fall into his field of vision.
Place them closer to the beginning.
Obviously, excess advertising is annoying and repulsive.
But even a lonely block will attract fewer clicks.
Optimal number blocks you need to pick up on your own, observing the "golden mean".
Size your ad so that it doesn't take up too much space and doesn't get lost.
Pay attention to which layout will look best on the page - horizontal or vertical.
You can use statistics that indicate the following: a person's gaze moves from left to right.
Therefore, the information placed on the right is perceived by the brain as more significant.
Please note that the placement of ad units on the main page and the rest should be different.
In the same way, the focus of users' attention on them differs. Where content dominates, blocks will be better seen on the right. But on the main one, more views are directed towards the top.

also described in the video:

Briefly answer the question, how to make money on contextual advertising, is as follows: fit the blocks into the page content organically, follow the rules for using the selected advertising system and develop your site.

After all, the larger and better your audience is, the more conversions there will be. Your level of earnings will increase accordingly.

What is contextual advertising?

The context in translation from Latin means connection or connection.

Displaying contextual advertising is always relevant to the request of a person or his area of interest, intersecting with the subject of the advertised service or product. This ad matching method greatly increases the likelihood of an ad response.

Why do you need contextual advertising?

The context is very widespread in situations such as:

Promotion of goods;
Advertising services;
Increased sales;
Launching new products to the market;
As an effective complement to mainstream advertising channels outside the internet.

Contextual advertising on the Internet is an ideal and unobtrusive option for cooperation between a buyer and a seller. As soon as you “tell” the search engine about your desire to buy something or order a certain service, you can immediately get an answer with the phrase: “order from us”.

Accordingly, the main task in drawing up a selling advertising campaign is the selection of keywords and anchors that will attract interested buyers to the site, saving money for an advertiser who is interested exclusively in the target audience.

Services such as Google Analytics, Yandex.Metrica and Yandex.Wordstat will help you to study and understand the audience, as well as to select key phrases for contextual advertising.

Contextual advertising of any format is widely and widely used to increase brand popularity. She can easily make a very recognizable brand out of a novelty.

In this case, it makes sense to order contextual advertising and pay not for each click received, but for the number of impressions. For carrying out such advertising campaigns, such a contextual advertising service as Begun is perfect.

Advantages and disadvantages of contextual advertising

Such giants of contextual advertising as Google AdWords, Yandex.Direct and Begun have already gained immense fame and are ready to provide their audience with a wide range of ads on different topics and work with automatic identification of interests and page topics.

When displaying contextual advertising, the interests of users are taken into account in terms of query input, page views, personal interests and the history of search activity;
The ability to use geotargeting and choose the time of displaying ads to users. Thus, the contextual advertising you ordered can be shown at a strictly defined time of the day;
Large coverage of the audience and Internet resources of various directions.

The most noticeable drawback of minus contextual advertisements- their constant clicking. Such actions are performed not only by competitors advertisers, but also by unscrupulous publishers, whose goal is to Additional income... Such actions lead to a decrease in the effectiveness of advertising and to additional costs;
The cost per click on a really highly competitive topic can be as high as $ 10 or more. Some advertisers are reluctant to spend that kind of money in their quest to get to the best ad position. As a result, everyone loses;
Recently, when sites are spammed with ads, users have become terribly annoying. Moreover, it greatly interferes with the search for the necessary information;
Many users install a variety of programs and plugins to block the display of contextual ads, so not all users will be able to see your ad.
Links from contextual advertising systems are encrypted or work with a redirect, which has absolutely no benefit for the site in terms of promotion. It is quite obvious that such links do not affect the position of the advertised site in the search results in any way.

The most popular contextual advertising services (Yandex.Direct, Google AdWords, Begun) - basic information for beginners

The above pros and cons apply to all three of these contextual advertising systems, although each has its own operating principle.

In Google AdWords, contextual advertising has a very good system selection of ads, which takes into account the interests of users, their preferences and activity when typing certain queries.

If there are no relevant queries for the search results, the advertising context is selected taking into account personal interests. This is perhaps the main advantage of contextual advertising on Google.

Yandex.Direct has a narrower search engine, focused exclusively on search phrases, and if there is simply no advertisement for a certain query, it is not displayed in the search.

Yandex has just started experimenting with the selection of ads, like that of Google, but it will take a long time to fully implement such a system.

Setting up contextual advertising - basic information for beginners

There are a lot of secrets for setting up advertising campaigns, and you can read about not only something really important on the network, but also heaps of reflections that have not even had the minimum efficiency that confirms their importance for several years.

We will focus only on the main points of setting up contextual advertising, which can really help reduce costs and increase the effectiveness of an advertising campaign:

The correct approach to the selection of keywords that will be used in the preparation of contextual advertisements;
Geographic indicators are very important so that ads are not clicked by citizens of another country or a distant region;
Setting the time of impressions;
Setting up a budget for a single ad and daily expenses;
Disabling unscrupulous sources from which ads are clicked;
Demographic features.

Yandex.Direct - advantages, disadvantages, features

Yandex.Direct existed back in 2001 as a service for low-budget companies and was designed only for impressions. After 2 years, the system was completely improved and paid for clicks was introduced:

Advantages:

Availability of geo-targeting;
No additional targeting fees;
A huge share of advertising is designed strictly for search traffic, and not for advertising on the site.

Disadvantages :

Cumbersome statistics interface;
There is no way to display ads for queries that include more than 5 words;
There is no effective automatic bid management;
Too limited in size for the title and text of a contextual ad;
You cannot export statistics of advertising campaigns to Excel.

Runner - advantages, disadvantages, features

Advantages:

Original design;
Convenient usability;
Huge audience coverage;
Possibility automatic control rates;
9 payment methods for advertising services;
Detailed information on any advertising campaign carried out;
Convenient compilation and uploading of reports;
Plenty of ad space;
Availability of an affiliate program.

Disadvantages .

Hello dear reader! The topic of this article is Yandex Direct contextual advertising for beginners. I will tell about my personal experience passing contextual advertising course at the online school "Netology". Perhaps this material will give you the opportunity to decide if you are thinking about where to go to study Yandex Direct, or trying to understand how much you can learn contextual advertising.

Also, this material will be useful if you are looking for feedback on Netology courses on contextual advertising in Direct and Adwords.

I think this will be a series of articles, a kind of reality show, in which I will talk about my successes and failures .. I plan to write articles while the training is underway - and the course is designed for three months. I will also be recording videos for YouTube. The first video is below.

PPC advertising course in Netology: my video blog on YouTube

A week and a half has passed after the start of training and this article will be more like a review, I will share my first impression (what I like, what not), I will tell you a few interesting points that I managed to learn during the training and I will tell you what skills and knowledge you need to have, to be a successful director.

Internet Marketing Beginner

First, I'll tell you a little about myself.

My name is Denis Shabalin and I am an internet marketer. I have been doing this for about three years, maybe more. I have been practicing setting up advertising campaigns in Yandex Diret and Google Edwards for about a year. Therefore, I cannot call myself completely beginners in the field of contextual advertising. But the fact that I don’t know much, I don’t know how, or I do it wrong, haunted me.

So I decided to go to a specialized course in order, so to speak, to pump my skill. Moreover, the contextual advertising market is now simply gigantic, to get clients in this area special labor does not amount. But you can really make money on this only if you are an expert. There were heaps of pseudo-directologists, I didn't want to be among them.

Why I went to study at Netology

In this training company, I have already taken several training courses, both free and paid. The training is of sufficient quality and gives its results. At least for the money that they ask for their courses - generally fly away. If you have a head on your shoulders, then any training can be completed in a maximum of a month (as I had with the program "Internet Marketer: From Beginner to Pro").

Actually, that's why the choice fell on this company: cheap and cheerful =)

A first look at the course by context

The launch of the program was so-so ... despite the fact that the first webinar was purely technical, where they explained to us the format of the course, how to use a personal account, where to get useful materials, how to download the DZ, and what is required to obtain a Netology Diploma for completing the course.

By the way, if I step aside a little, I want to pay special attention to the diploma itself. I hope that it will not be a revelation for you that this kind of paper is very much appreciated in our (and not only) country. And a certified specialist with great enthusiasm and confidence will be admitted to work, rather than someone who does not have this diploma. Plus Netology has a state license, so it can issue official certificates of advanced training - also a very valuable thing.

How to use all this, I will tell you already in.

Back to the topic

There was no first webinar. In the office of Netology there were some problems with the Internet, because of which the broadcast was constantly hung, interrupted and caused a lot of negative emotions. All the participants, of course well done, kept all this to themselves and it is clear that problems are always and everywhere.

In general, I looked at the first lesson in the recording in personal account, it lasted less than 20 minutes, everything is clear and simple.

So, what was interesting there ...

First PPC webinar

The first lecture was conducted by Konstantin Naychukov. If you are a little in the subject of contextual advertising and tried to somehow learn on your own, then you probably know this person. By the way, I understand that this is his author's course, but I'm not sure for sure, I won't argue.

Well, if you are not at all in the subject, then there is such a Russian service for the automation of contextual advertising, it is called eLama and Konstantin is one of the first persons there, constantly conducts training webinars as part of his project, and, of course, he has experience in this matter - mom do not cry ...

His lesson was very interesting, rather short and informative!

For example, I found out that I am a humanist, although until that moment I thought the other way around =)

Here's a simple task for you. Solve it without a calculator: 1000/10% =? (Throw off the answers in the comments!)

When you decide, check it out. If it is correct - well done and you are already one step closer to become a good directorate. If not, then go open the 7th grade mathematics textbook and catch up. According to Konstantin, you will need this skill in your work. How I can’t say yet, but how I’ll find out, I’ll write about it =)

Also, for the successful completion of the course and work in general, you need the skill of owning Excel tables, because most of the work is done with Excel.

I think that you have already understood that this lesson was purely theoretical and its main goal was to convey to the students what will be required from us to successfully complete the course, which in general it will be possible to learn and convey the basic logic of contextual advertising.

Konstantin coped with it with a bang! They did it in an hour and a half. Everything was very lively, and to the point. 5 points out of 5 for the webinar.

Conclusions after the first webinar in Netology

1. For a high-quality course, you need your own project if it is not there, then Netology, of course, will provide a project for training. But still, your own will be better. By mine, I mean that you have access to advertising campaigns, Metrics and Analytics, access to the site. Preferably not an online store (at least with a small assortment). For generally good learning outcomes, you need a small advertising budget in the region of 3000 rubles.

2. There are several levels of contextual advertising, and they can all produce results. It was a kind of epiphany for me. Because personally, I have always set up Direct, for those key queries, for which it was clear that a person is directly very interested in buying. It's the right thing to do, but everything has its own glass ceiling. If advertising campaigns have reached it (the ceiling), then it is worth expanding semantic core and work with less targeted ones, the main thing is to do it as clearly as possible. I will most likely talk about this in other articles.

3. An ad platform sells impressions, not clicks. And I'm not talking here about targeted advertising or banner ads. I'm talking specifically about contextual advertising in Yandex and Google, which is shown on Search or in YAN / KMS. Here I will not paint too much. If interested - write about it in the comments, if I see interest in this topic, then I will reveal it in detail. The topic is actually very important and interesting =)

4. Don't be afraid to ask stupid questions in a webinar. At least some of the participants did not hesitate to ask complete nonsense, but in fairness, in the fourth lesson, I myself asked a primitive question, to which I received a completely normal answer, both from the trainer and from the participants. So the atmosphere during class is very friendly.

The homework was for independent study, and consisted of answering a few questions. The questions are simple and I understand that this is a remote sensing purely in order to then compare expectations and reality.

Second webinar - Yandex Metrica

This fact saddens me a little, but what can I do.

The second lesson has already lasted about three hours and was devoted to the basics of Yandex Metrics.

I own this tool at some level and I had the most questions for the coach. In general, as it turned out, out of 14 participants who attended the online lesson, only two were familiar with Metrika - me and another guy. Therefore, I can imagine what kind of brain load those people who saw the office for the first time, learned how to create and configure goals (even showed how to set them in the site code), explained to us how users of your site can be divided into segments and what this is very useful for the work of a director. Well, and much more with regard to Metrics.

And then we were given the first homework.

It turned out to be quite simple for me, simply because I had already done all this. It took me no more than an hour to complete it. The only thing I’m waiting for is when the layout designer will write the goals on the site (the site is on WordPress, but I don’t know how to work with it ... if it’s just an html version, it’s another matter).

For a completely newbie in this business, homework would take two ... three hours, if everything is very difficult =)) And a week is given to complete this DZ!

In general, I uploaded it for verification. I'm waiting for the results.

Lesson 3 and 4: Setting up Yandex Direct and practice

Why did I combine them under one heading?

Because the lesson was led by one person and the first webinar was devoted to the theoretical part of setting up a search campaign in Yandex Direct, and the second - to practice.

About the trainer: it is clear that he is a specialist in contextual advertising, but damn it, the presentation of the material is bad. Everything is clear and accessible, but since a person of a technical mindset (in almost 7 hours that he taught 2 classes, I managed to draw some conclusions) begins to go into completely unnecessary details, correct himself, etc.

I will neither praise nor scold him. He did his job - to tell and show all the advertising settings in Yandex Direct. The fact that it was stretched out and tedious in places is definitely a minus. But I will repeat once again about the cost of this program ... for this money this can be forgiven =)

Well, for the sake of fairness, it should be said that during these 2 lessons I personally hardly learned anything new, perhaps that is why I was not particularly interested.

It was definitely nice to know that I set up my search campaigns correctly =)

But there is still YAN (here are a lot of questions and misunderstandings - I will ask and I will describe the most interesting things further in the articles), retargeting, setting up advertising in Google search and Display Network, plus remarketing.

If now there were some incomprehensible wording for you - write about it in the comments, I will answer and in the future I will try to write articles in more detail =)

Learning the art of contextual advertising: results

Despite the fact that I spoke negatively in places, I still like the training. I understand that this is just the beginning and there are many interesting and new things ahead.

I would definitely like to know about how much you can earn on contextual advertising, and what the cost of the work comes from. Until the opportunity arose. I promise that I will write about it soon.

In short, I think you realized that here you can find a lot of useful things and generally understand how the training in Netology goes. So subscribe to the reality TV newsletter and be aware of the latest events, we will send an email when a new article comes out.

By the way, I also have a nice bonus for my readers - if you are going to study at Netology, then keep a promo code with a discount of 3000 rubles - SHABALINCOURSE.

It must be inserted when registering any course and you will automatically receive your discount. You can read more about this in the article on how to use.

Something like that. I hope that it was useful and interesting for you with me, ask questions in the comments and share your impressions there.

Well, throw off the link to the article to your friends who are also interested in the topic, Internet marketing and contextual advertising, in particular. I hope our idea to stir up a reality show on such a delicate issue as Yandex direct contextual advertising for beginners will be useful.

If you want to take a course on contextual advertising in Netology - click here and register

Thank you for your attention and see you! Text - Denis Shabalin(specially for

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